company presentation

Discovering and supporting pioneers in contemporary fashion…
COMPANY PRESENTATION
2011
"Fashion finds its freedom in the art of individuals; NOT JUST A LABEL is a
place for those who find their way off the beaten track, allowing them to
express themselves in a community where everything goes... break the mould,
redefine the expected, re-colour the palette, inspire and be inspired.”
ABOUT US
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Young, aspiring fashion designers face enormous
hurdles at the beginning of their careers: competitors,
the requirements of well known design houses and
the expense of attending reputable fashion institutes
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NOT JUST A LABEL (NJAL) is the world’s leading
designer platform for showcasing and nurturing
today’s pioneers in contemporary fashion
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Set up in 2008 to infuse new life into fashion, NJAL
was quick to become an indispensable tool for the
industry; helping designers gain exposure and finance
their progression independently by providing an
easily accessible retailing forum via its online shop
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NJAL is a creative hub with a red carpet following,
setting trends and perpetuating innovation. With over
20 million hits per month, NJAL is an infinitely
expanding destination devoted to facilitating growth
in the fashion industry
WHAT THEY SAY...
|  One of the most influential fashion websites of the future – VOGUE ITALIA
|  NJAL has proven to be a trusted venue for discovering new design talent, its online
shop completely revolutionises our way of viewing retail – DAZED & CONFUSED
|  One of the ten most essential websites of today: inspired and inspires,
to be ahead of the trends – VOGUE PARIS
|  An innovative platform where you will be able to discover the newcomers of
upcoming seasons. Keep an eye on them! – ELLE ITALY
|  Introduces new designers and their work to the world – VOGUE.COM
|  One of the year’s most exciting virtual fashion moments: NJAL is a veritable fashion
spring-board, saturated with the ideas of tomorrow’s designers – WALLPAPER
|  A gamut of leading designers have found success after appearing
on NJAL – FINANCIAL TIMES
|  NJAL is a genius website. A beyond-cool online store specialising in selling
young designers’ pieces – GRAZIA
|  One of the most respected internet fashion platforms – METAL MAGAZINE
|  It’s brilliant. Essential shopping destination for the discerning fashion crowd – ELLE UK
|  Threatening the age-old way of fashion – WONDERLAND MAGAZINE
|  A unique concept in the online market – DRAPERS
THE NJAL PLATFORM
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NJAL is the pinnacle source for
emerging designers and avantgarde fashion brands
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NJAL provides an integral
medium to gain exposure in the
fashion industry at no cost to its
users
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A way for industry folk and
aficionados to access the ideas of
tomorrow’s designers
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NJAL is a major building block in
the construction of some of the
world’s most progressive brands.
Our extensive list of previous and
ongoing collaborations with
fashion publications, stylists and
various media have helped
designers evolve into established
labels represented at major
fashion weeks internationally
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Inspiring, trend predicting...
“It’s not your usual online shop, but a real up-to-date guide to
discovering talent” VOGUE ITALIA
THE NJAL DESIGNERS‘ LOOK BOOK
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By being part of the largest global network of
contemporary designers, a virtual showroom
provides them with a direct link to the most
renowned stylists, buyers, celebrities and media
representatives
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Designers create their own free, individualised
showrooms with personalised web addresses:
www.notjustalabel.com/designer
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Designers can be found and searched for in the
Designer Directory by location, art school, type of
design and use of organic/sustainable fabrics
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Professional buyers and press are able to contact
and buy from the largest global talent pool of new
designers by using the Email Designer button,
which can be found on each designer’s look book
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NJAL is one of the first commercial, social
communities using entirely free and open-source
software, underlining the spirit of creativity,
freedom of ideas and importance of expression
ONLINE RETAIL ON NJAL
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NOT JUST A LABEL’s online shop offers a unique,
curated selection of designer pieces and limited
edition items from a pool of more than 7,000
emerging designers worldwide
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Besides offering the most sought-after creations,
NJAL occasionally invites celebrities or key industry
figures to join in the selection process, resulting in
inspiring and unmatched collections
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Taking care of all administration and security to
ensure successful transaction on a global basis,
NJAL’s designers offer their pieces directly from their
studios around the world
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A direct link between shopper and designer results in
lower mark-ups and higher profit margins for
designers who are able to finance their progress
independently through the site
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At NJAL we give designers a hand in the global
market
CELEBRITY CURATORS
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On a recurring basis NJAL also launches a celebrity curated selection. Personalised collections
put together by leading fashion figures or celebrities subsequently go on sale on NJAL. From
fashion-revolutionist Lady Gaga, to supermodel Lara Stone; Rihanna, Paris Hilton, LaChapelle
muse Amanda Lepore as well as Diane Pernet, they all made a (fashionable) difference...
OUR DESIGNER NETWORK
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NJAL intends to rejuvenate the industry, breathe
new life into the fashion community and push hard
against existing boundaries
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We are the world’s #1 fashion design directory
Represented designers:
7,092
Designer origins:
92 countries
Avg. number of new designers/month: 189
Displayed collections:
7,823
Number of looks/designs showcased:
62,584
Items on sale:
~1,000
Half of our designers are based in traditional fashion
capitals, while over 2,600 talents come from
emerging fashion markets:
RAD HOURANI
‘SECONDARY ACT’ BY TOMMY TON (JAK & JIL)
NOTJUSTALABEL.COM/RAD_HOURANI
Figures: October 2011
WORLDWIDE DESIGNER NETWORK
ICELAND: 43 Designers
CANADA: 75 Designers
MOSCOW: 149 Designers
LONDON: 1,433 Designers
SPAIN: 101 Designers
NEW YORK: 584 Designers
TURKEY: 23 Designers
TOKYO: 196 Designers
UNITED ARAB EMIRATES: 19 Designers
HONG KONG: 92 Designers
INDIA: 97 Designers
INDONESIA: 58 Designers
SINGAPORE: 53 Designers
SAO PAOLO: 71 Designers
ARGENTINA: 37 Designers
SOUTH AFRICA: 17 Designers
SYDNEY: 74 Designers
NEW ZEALAND: 24 Designers
World’s fashion capitals
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Rest of the world: 3,946 Designers
The NJAL team is nested within the trend producing cities such as London, Tokyo, New York and L.A.
From these cities our scouting teams recruit designers from all over the world. Our partners are able to
interact directly with a global network of creative talents as well as their extended networks of stylists,
artists, photographers, bloggers and journalists…the opinion leaders of today
OUR MARKET ENVIRONMENT
TOMIHIRO KONO
VOGUE ITALIA ‘IN GRANDE STILE’ BY STEVEN MEISEL
NOTJUSTALABEL.COM/TOMIHIRO_KONO
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Luxury goods used to be purchased only to display status
and prestige − now the market has seen the emergence
of new, more complex and sophisticated motivations
| 
Simultaneously the mass-market is feeding off the
democratisation of luxury through designer collaborations
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Individuality is on the rise. Consumers no longer need to
validate themselves by owning recognised brands − they
are independent and more individual
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Shoppers have renewed calls for exclusivity and deeper
brand experiences, there is now a heightened awareness
of social and environmental responsibility
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Consumers now seek style with substance and are looking
for a story behind products; they desire a direct link to
their favourite brands and want to stand out from the
masses
“Be daring, be different, be impractical, be anything that will
assert integrity of purpose and imaginative vision against the
play-it-safers, the creatures of the commonplace, the slaves of
the ordinary.” CECIL BEATON
INDIVIDUALITY IS THE KEY DRIVER
AOI KOTSUHIROI & GISELE GANNE
VOGUE GERMANY ‘WELTENREISE’ BY SEBASTIAN KIM
NOTJUSTALABEL.COM/AOI_KOTSUHIROI
NOTJUSTALABEL.COM/GISELEGANNE
“One desire that is getting stronger than all
the others remains the desire to be unique.”
JOHN GALLIANO, 2010
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The retail market is expected to shift from conspicuous to
discerning consumption
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Increased scrutiny of product quality, authenticity, value
for money, and a greater appreciation of artisanship and
fine craftsmanship are vital in today’s retail landscape; a
return to products with classic values of a lasting, higher
calibre
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This newfound interest will also be reflected in the way
consumers shop – products need to have a meaning and a
story to tell
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Online as well as offline shopping experiences now need
to be more exciting than ever before. Curation of product
ranges are increasingly important
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NJAL’s young designers recognise their responsibilities
for creating sustainable fashion. By applying artisan
craftsmanship, they are known to create products that
have classic values with longer lasting qualities
ADVERTISING OPPORTUNITIES
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For our clients, NJAL offers a different take: entry
through the stage door to the global community of
opinion makers and leaders, and a chance to interact
with a unique network of like-minded individuals with
a profound sense of trendsetting
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NJAL provides opportunities in advertising
range of clients. The flexibility to do so has
various companies, schools and media.
designers, we push to break the mould,
something groundbreaking
| 
NJAL caters to clients’ needs and forecast outcomes
via classic advertising, sponsorship agreements,
advertorials, design competitions, etc
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By advertising on NJAL, your company, school or
medium is presented to a unique and refined target
group, perhaps unreachable by conventional methods
to a wide
benefited
Like our
to create
COLLABORATION OPPORTUNITIES
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NJAL believes in balance. Collaboration provides a balance
that is necessary and beneficial to all parties involved, whether
they are a new designer, a school, a medium, or a corporation,
it is important everyone sees opportunity
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NJAL gives clients a way to introduce themselves to our
designers and followers. The directories are also used as a
resource for educational information, allowing viewers to
familiarise themselves with various industry players
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The platform also offers various services to designers and
consumers, our Black Board, the Yellow Pages, Schools, Jobs
and Events sections allow us to effectively promote, or simply
list your company or service
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Over the past years NJAL has been partner to many leading
global brands; design competitions, fashion shows, product
launches, temporary online sales, promotions involving our
database of designers and creatives have been hugely
successful. Our platform, thousands of followers on social
media and our extensive fan base guarantee your brand is
presented under a new light of creativity, individuality and
uniqueness
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Be part of it…be a Black Sheep yourself
NJAL‘S CELEBRITY SUPPORTERS
CLAUDIA SCHIFFER
IN CHLOE HAMBLEN
RIHANNA
IN BRYCE AIME
NICOLE SCHERZINGER
IN OYE
SIENNA MILLER
IN MARIA FRANCESCA PEPE
KATY PERRY
IN BLISS LAU
LADY GAGA
IN FANNIE SCHIAVONI
FERGIE
IN YUIMA NAKAZATO
TYRA BANKS
IN DORA MOJZES
ELLE FANNING
IN TIM VAN STEENBERGEN
DAPHNE GUINNESS
IN UNA BURKE
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Celebrities and opinion leaders are among the strongest supporters for NJAL’s conglomerate of
designers. Not only in public life, but also in private, the world's most style conscious stars have chosen
to wear items made by young and creative pioneers
BUSINESS PARTNERS & SUPPORTERS
SELECTED PRESS 2011
CONTACT DETAILS
NOT JUST A LABEL® Ltd
2B BLACKALL STREET
L O N D O N , E C 2 A 4 A D
+ 4 4 2 0 7 1 9 3 5 7 4 9
[email protected]
www.notjustalabel.com
@ N O T J U S T A L A B E L
DISCLAIMER
This proposal is confidential, for your private use only, and may not be shared
with others without NOT JUST A LABEL's written permission. This proposal is
for discussion purposes only. NOT JUST A LABEL Ltd. retains all copyright
ownership.