L`Officiel - Jalou Media Group

MÉDIA KIT
2014 – 2015
L’ Officiel
Jal ouse
L ’Opti m um
L ’Of f i cie l Hom m e s
L’Officiel
Jalouse
L’Optimum
JALOU MEDIA GROUP
JALOU MEDIA GROUP
2
3
L’Officiel Hommes
I N DEX
P. 7
MAN I FESTO
P. 9
T E AM
P. 10
JALOU M ED IA GROUP
P. 19
L’O FFI CI EL
P. 32
d e adlin es
P. 33
rat es
P. 37
digital
P. 40
gen eral t erm s and condition s
JALOU MEDIA GROUP
5
MAN I FES TO
Viral luxury
Telling stories about luxury, representing it or directing and exposing it in the limelight, neither starts nor
stops, with glossy magazines alone.
In a global, cross-border and international approach,
Jalou Media Group sees itself as a contemporary
«media factory» where the editorial, the artistic and
the commercial departments create audacious dynamics at the service of the new luxury culture. This
concerns both the major actors in the field of luxury
and those in the public.
Through its brands and creative concepts, JMG
accompanies and extends luxury in all its dimensions
(fashion, art, travel, male and female...) and methods
of distribution (print, web, social networks, events ...).
Because in 2014, luxury is no longer a cold monster
locked in an ivory tower. Because now, luxury is a way
of seeing and experiencing the world.
An experience as much as a mode of expression.
Because luxury is definitely a feeling.
JALOU MEDIA GROUP
7
TALENT S
JMG creative team
So-Me
Vanessa Bellugeon
CREATIVE DIRECTION
WOMEN’S FASHION
Jennifer Eymère
Emmanuel Rubin
Frédérique Dedet
Stephan Ciejka
CASTING
FOOD / SPIRITS
PEOPLE / LUXURY
WATCHES
JALOU MEDIA GROUP
9
L 15085 - 1 - F: 10,00 € - RD
N.1 avril-mai-juin 2012 - wiTh engliSh TexT
www.lofficielarT.com
MoNUMENTA(L)
BUREN PAR TAYOU
l ’ inTégrale de
ThOmAs rUFF à munich
PALAIS DE TØKYØ
le grand Souffle
MEXICO CALLING PAR
sTEFaN BRÜGGEMaNN
Tom SachS
miSSion marS
LES MODERNES REBELLES
IRANIENNES DE
Shirin Aliabadi
excluSif
ErwIN wUrM
en mode
“one-minuTe SculpTure”
1921
1930
1950
1940
Luxury and fashion as a brand concept are
two French inventions from the 1920’s.
L’Officiel has been present from the first
moments of this revolution in genre and has
established itself throughout the decades as
one of the leading magazines of its sector.
Created in 1921, L’Officiel is one
of the oldest magazines in the
Fashion world. A status as much as a
privilege, which now places the title amongst
the most influential in the world. Not satisfied with offering just legitimacy, its fine art
of longevity is mainly due to the remarkable
capacity that L’Officiel has to Accompany,
Inform and Disseminate a certain
idea of «French» style, which for decades has become a dream machine as well as a
recognized brand worldwide.
Paris has always been the epicentre of the
fashion galaxy - «Made in France», a mixture of know-how and making it known and
this virtuous «cultural exception» of luxury
orchestrated by some powerful French people
which today and, more than ever are incredible assets of international success.
So now, more than ever, L’Officiel
stands tall and is evolving as one
of the flagships of this success
1960
and of the future of this famous
«French Style.”
–
When launched, L’Officiel de la Mode et de
la Couture de Paris moved to the heart of
the new galaxy of luxury goods and fashion.
The reviews of fashion collections, the pertinent eye and stylized signatures, participated
in the birth of haute couture and the rise of
the first wave of big fashion houses. L’Officiel
magazine quickly became the essential vehicle
where paths cross among a public of the elite,
celebrities and the rich and famous.
Taken over by Georges Jalou, former typesetter and visionary in the press world, L’Officiel continued to build its reputation in the
50-60’s, as a modern magazine, enjoying the
worldwide success of the greatest names in
couture, such as Christian Dior and Yves Saint
Laurent.
In the 70s and 80s, the title became
a «premium consumer» together
with Ready-to-wear and a new
style of creators. As a forerunner, L’Officiel exposed in each of its issues, talents like
Claude Montana, Thierry Mugler, Christian
1970
1980
1990
Lacroix and and Jean-Paul Gauthier.
In the 90s, under the leadership of Laurent
Jalou and Marie-José Susskind-Jalou, son and
daughter of Georges, the company turned into
a powerhouse publishing group Les Editions
Jalou. At a time when luxury and fashion were
being built like large capitalist structures, the
Group diversified around the brand L’Officiel, to respond to a new sociology of consuming, which was increasingly demanding and
focused.
In 1996, L’Officiel dared to take on a bold
challenge and succeeded in what would
become the leading male monthly fashion and
style magazine - L’Optimum - a glossy news
magazine.
In 1997, Jalouse, feminine fashion and trend,
conquers the 20-30 year old public. Then, La
Revue des Montres, an essential monthly in
the world of watchmaking; L’Officiel Hommes
a quarterly reference in men’s fashion; L’Officiel 1000 Models, a true guide to the collections; L’Officiel Chirurgie Esthétique; L’Officiel
Voyage and, more recently, L’Officiel Art, a
quarterly devoted to contemporary art as a
new lifestyle.
IN the 2000s, Les Editions Jalou
looked to the future and
internationally.
1996
L’OPTIMUM
1997
JALOUSE
1999
LA REVUE
DES MONTRES
The arrival to management positions of the
third generation Jalou members: Vanessa and
Ronald Bellugeon, Jennifer Eymère, and Benjamin Eymère dynamic Group General Director, 33, former lawyer in Paris and New York.
True to top quality DNA and at the same time,
as other groups of luxury and fashion become
global giants, L’Officiel spreads out around the
globe through subsidiaries, licenses and joint
ventures.
Today, 46 editions of L’Officiel
and L’Officiel Hommes are distributed in 24 countries including
China, Russia, Brazil, India, Thailand, Morocco and also Italy
and the Netherlands.
At the same time Les Editions Jalou are diversifying outside of the print press by incorporating the digital sphere and capitalizing on
their expertise. Jalounet orchestrates the web
policies for the group with several sites (including www.lofficielmode.com) and an editorial
policy to conquest social media.
Jalouprod develops client portfolios by producing catalogs, consumer magazines…, for
many major players in the luxury and fashion
sector (Galeries Lafayette, L’Oréal ...).
Identity, structure, internationalization:
1999
L’OFFICIEL
2003
CHINA
1000 MODÈLES
2005
L’OFFICIEL
VOYAGE
2005
L’OFFICIEL
HOMMES
2012
L’OFFICIEL
ART
strengthened by this virtuous triptych, Les
Editions Jalou continues in 2014 to
develop a solid strategy and focus on its three
main titles: L’Officiel, Jalouse and L’Optimum.
For each title, the editorial line
was as finely-tuned as possible to the new
market expectations and will be accompanied
by an ambitious and targeted mix of marketing and distribution.
IN 2014 AND FOR YEARS TO COME, LES EDITIONS
JALOU - LUXURY MEDIA GROUP, FRENCH AND INDEPENDENT, WITH ITS STRONG BACKGROUND AND
“SEAL-OF-APPROVAL” VALIDATED BY THE QUALITIES
WHICH CONTRIBUTED TO BUILDING AND CONSOLIDATING THE GROUP, BECOMES JALOU MEDIA GROUP,
TAKING ON THE FORM AND ORGANIZATION OF A
MEDIA AGENCY.
We will work hand in hand with the brands as
loyal partners in the creation of content, YET
KEEPING TRUE TO THE REQUIREMENTS AND THE EXPERTISE THAT HAS MADE US ONE OF THE MOST RESPECTED
FASHION AND LUXURY MAGAZINE EDITORS.
JALOU MEDIA GROUP
JALOU MEDIA GROUP
10
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SOFIA SANCHEZ DE BETAK
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HIVER
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Le M a g a zin e d e
o
1OOO MODELES
432
PA R I S
PARIS
LONDRES
HOROGUIDE 2O14
HORS-SÉRIE N°15 – 2014 – 17 € – US $ 35 – WWW.LAREVUEDESMONTRES.COM
PRIX
N153
FR ENCH TITLES
su pplements an d s pecial issu es
JALOU MEDIA GROUP
JALOU MEDIA GROUP
12
13
HOROGUIDE
EUROPE/RUSSIA
• France
• Germany (L’Officiel - November 2015 - L'Officiel Hommes)
• Italy (L'Officiel, L'Officiel Hommes)
• Latvia (L'Officiel)
• Lithuania (L'Officiel)
• Netherlands (L'Officiel, L'Officiel Hommes)
• Russia (L'Officiel)
• Spain (L’Officiel) September 2015
• Switzerland (L'Officiel, L'Officiel Hommes, L’Officiel Voyage)
• Ukraine (L'Officiel, L'Officiel Hommes)
MIDDLE EAST/AFRICA
• Lebanon (L'Officiel, L'Officiel Hommes)
• Middle East (L'Officiel, L'Officiel Hommes, L’Officiel Art)
• Morocco (L'Officiel, L'Officiel Hommes)
• Turkey (L'Officiel, L'Officiel Hommes)
ASIA / PACIFIC
• Australia & New Zealand (L’Officiel)
• Azerbaijan (L'Officiel)
• China (L'Officiel, L'Officiel Hommes, L'Officiel Art)
• India (L'Officiel)
• Indonesia (L'Officiel)
• Japan (L’Officiel) October 2015
• Kazakhstan (L’Officiel)
• Malaysia (L’Officiel) september 2015
• Philippines (L’Officiel)
• Singapore (L'Officiel, L'Officiel Hommes)
• South Korea (L’Officiel Hommes)
• Thailand (L'Officiel, L'Officiel Hommes, L'Optimum, L’Officiel Art)
• Vietnam (L’Officiel)
central and SOUTH AMERICA
• Brazil (L'Officiel, L'Officiel Hommes, L’Officiel Voyage)
• Mexico (L'Officiel)
• Saint Barth (L’Officiel) winter 2015
I NTER NATIONAL ED ITIONS
A KEY STRATEGY
JMG is active throughout the world with more than 50 titles
and continues its expotential growth in mature markets.
JALOU MEDIA GROUP
15
no 1
Số tháng 7 - 2015
Issue 110
February 2015
Refresh your style
Top Trends ThaT
work now
Desert Rose
alice Temperley
in dubai
Making Time Count
aT louis VuiTTon
sự trỗi dậy của
châu á
The cool girl’s designer
phillip lim
s qu e
C a roaa lé m .
vã moda
da
Fashion
tài năng trẻ
gốc việt
toả sáng
Cult Status
chanTecaille and
Their cause-meTics
THE UNSTOPPABLE
Beauty
R$ 19,90
huyền bí
phương đông
CAUÃ REYMOND KRASILCIC ALEX POISÉ
NÚMERO 1
t
R I TA O R A I n D I O R
Nhà xuất bảN
hồNg đức
www.lofficielmode.com
L’ O f f i c i e l
Turkey
L’ O f f i c i e l
Brazil
L’ O f f i c i e l
Middle East
L’ O f f i c i e l
Lebanon
L’ O f f i c i e l
China
L’ O f f i c i e l
Vietnam
L’ O f f i c i e l
Mexico
L ’ O FFICIE L
Switzerland
L’ O f f i c i e l
Azerbaijan
L’ O f f i c i e l
Philippines
N° 43– 7,500 L.L.
Divas or Role models?
The miTford sisTers
t
FELIPE HIRSCH t MARLON TEIXEIRA t GIOVANNI BIANCO
OSKAR METSAVAHT t OTÁVIO ZARVOS t MARCOS CAMPOS t PABLO GALLARDO
nadim tabet
est en the kooples
NADIM TABET . IBrAhIM MAAlouf . BErNArD MourAD
AlI chErrI. roy DIB . MAS: ThAT PETrol EMoTIoN
L’O f f i c i e l H O MME S
Brazil
L’O f f i c i e l H O MME S
Lebanon
L’O f f i c i e l H O MME S
China
L’O f f i c i e l H O MME S
Ukraine
Deutsch
№ 02 Sommer 2015
№ 02 Sommer 2015
ZURÜCK IN DIE ZUKUNFT
BILLY IDOL
LUCKY BLUE
BRYAN FERRY
FORMEL E
DRIES VAN NOTEN
ANTI AGING
FREDERICK LAU
DANDY DIARY
BERGHAIN
Deutschland 6,00 € | Österreich 6,70 € | Schweiz SFr 9,50 | BeNeLux 6,90 €
Italien 8,50 € | Spanien 8,50 € | Portugal (cont.) 8,50 € | Frankreich 8,50 €
Zurück in
die Zukunft
6 Euro
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L’ O f f i c i e l
India
L’ O f f i c i e l
Kazakhstan
L’ O f f i c i e l
Indonesia
L’ O f f i c i e l
Latvia
L’ O f f i c i e l
Italy
L’ O f f i c i e l
Thailand
L’ Of f ic iel HOM M E S
Middle East
L’ Of f ic ie l H O MME S
South Korea
L’O f f i c i e l H O MME S
Netherlands
19.06.15 15:29
L’O f f i c i e l H O MME S
Germany
N° 7 - APRIL 2014 - WWW.LOPTIMUMTHAILAND.COM
NO.82
NL
April
本刊邮发代号：28-426
国内统一刊号：CN52-1010/I
国际标准刊号：ISSN1002-686X
RMB ¥20
HKD $30
www.lofficielart.cn
04/2014
N° 56 – €4,50
maart 2015
เมษายน 2557
25
Salma Hayek
on her
own
terms
10 | prim av er a estate 20 14
Front row
k arls muzen
Google 艺术计划的中国攻略
董梦阳 艺术，
北京
กิจกรรมคลั่ง
ท้าให้คุณลอง
สักครั้ง
(ก่อนตาย)
STRANGE SEX
EXTREME LIFE
WEAR A
CRAZY PRINT
ถ้าคุณลองแล้ว
ก็ขอโทษด้วย
HOW TO
ประลองความมัน
สไตล์หนุ่มบ้าพลัง
青铜时代 一器倾城
2013 佛教艺术的得与失 Google Art Project in China
Dong Meng Yang Art, Beijing
Zhu Xin Jian
Bronze Age
Buddhism Art in 2013
AND LOOK GOOD
NEW BLOOD
IN MENSWEAR
Sonia Rykiel
AFSchEID vAN
EEN EEUwIgE
REbEL
断章取义朱新建
รู้จักผู้ก่อตั้ง
อินสตาแกรม
MR. BEAN’S
INCREDIBLE CAR
COLLECTION
JULIA
RESTOIN
ROITFELD
FAShION FAmILy
AFFAIR
BP
L’ O f f i c i e l
Lithuania
L’ O f f i c i e l
Morocco
L’ O f f i c i e l
Singapore
L’ O f f i c i e l
Netherlands
Cover.indd 1
L’ O f f i c i e l
Russia
L’ O f f i c i e l
Ukraine
L’ Of f ic iel HOM M E S
Morocco
L’ Of f ic ie l H O MME S
Thailand
3/28/14 16:53
L’ O P T I M U M
Thailand
L’O f f i c i e l H O MME S
Italy
画廊主的前世今生
How Did They Become Gallerists
73×60cm 2013
Rinus Van De Velde
布面油画
www.lofficiel.nl
四美图系列之三
APR - 100THB
julia in prada
STANISLAS
WAWRINKA
THE NEW COURT HERO
曹力
EXCLUSIVE
All-time beauty icons
van Birkin
tot Bardot
I NTER NATIONAL
I NTER NATIONAL
JALOU MEDIA GROUP
JALOU MEDIA GROUP
16
17
L’ O f f i c i e l A R T
China
L’ O f f i c i e l A R T
Middle East
JOIN
THE
FRONT
ROW
JALOU MEDIA GROUP
19
THE ISSUES AT STAKE
COMPETITION SHIFTS
IN READERSHIP,
ADVERTISING CHALLENGES
AND THE PRESS ENVIRONMENT
ARE GOING THROUGH
PROFOUND CHANGES.
L’Officiel, starting from in 2014,
added new dynamics and a strong
concept to its «fashion & luxury»
application.
L’Officiel provides a
clear editorial line to which its
targeted profile reader yearns to
and/or identify with.
A FEMALE MAGAZINE BASED
ONLY ON THE CONCEPT OF
«FASHION & LUXURY» ISN’T
ENOUGH TO ATTRACT READERS.
L’Officiel, feminine premium,
is still an «ad-liking» aficionado
and considers advertisers as
JALOU MEDIA GROUP
JALOU MEDIA GROUP
20
21
authentic partners
and content providers.
THE NEW
ELITE
SHE IS
A real woman,
modern,
in fluential and chic.
SHE ISN’T
A fantasy image of a woman in the fashion world
who doesn’t have a foot in the real world.
MARTIN PARR X L’OFFICIEL ART
JALOU MEDIA GROUP
JALOU MEDIA GROUP
22
23
The Target
The Target
BETWEEN 30 AND 45 YEARS OLD
A NEW WOMAN OF THE WORLD
Age classes are more and more decategorized.
To be 20 in 2014, doesn’t necessarily mean you are young and to be 50, just doesn’t mean that
you are out-of-the-loop. While the “L’Officiel woman” between 30 and 45 cultivates personal
balance and professional success with all the codes and choice that go with it.
A woman who lives a very uninhibited life, the culture of the mundane and the festive.
A culture that doesn’t include only the idleness of yesterdays “happy few”, but is like a new
form of activism. Her way of life also mixes with that of the network of entertainment. It’s
within this framework that she exposes her elegance and reinforces her style in the world of
fashion, watchmaking and jewellery. She ticks all the boxes on the social events calendar:
Roland-Garros, Cannes Festival, Venice Biennale, Art Basel, fashion weeks, etc
A STRONG BUYING POWER
With her financial independence, she belongs to or leans towards the
new influential circles. For her, wealth and success are virtues
and not to be considered a complex.
A TASTE FOR FASHION AND STYLE
Beyond her taste and real passion for fashion, she is a woman who lives an authentic
lifestyle. She loves: fashion, society events, decoration, design, architecture, art in all its
forms, well-being, nouvelle cuisine, travelling.
CONNECTED AND INTERNATIONAL
An active woman, for whom, “the sky’s the limit”
Either by pleasure or by obligation, she is an activist when it comes to travelling and networking. She loves: the palaces, the big jet-set cities (Ibiza, Gstaad), the capitals (Paris, New
York, Londres) and the new destinations “to see and be seen”.


EUROPEAN CHIC
Rather than being reduced to mere urbanity, she is first and foremost a European. A dimension that gives her an opening and exposure to culture in the world and in its time.
She exports style across the globe.
BRANDS ARE A CULTURE
A woman who possesses a true « shopping culture », she knows and uses the
brands, admitting that they are an integral part of contempory culture.
Knowing, choosing and selecting fashion and luxury houses is for the “L’Officiel woman”
what the art of wine is for a man. An outward sign of elegance, of how to live, of culture and
where to stand, to distinguish or to be unique in the world.

SOPHISTICATED WITHOUT being SNOBBISH
She is not locked in the shackles of fashion but affirms her relationship to elegance in a clever
mix between tradition and modernism, chic and on–the-edge.
Less attracted to fashion as a fantasy but more so towards an informed, inspired, timely and
realistic style concept.
JALOU MEDIA GROUP
JALOU MEDIA GROUP
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POSITIONING
FASHION & PEOPLE
Th e S TY L E
FRONT ROW
Recognized since 1921 as one of the leading
luxury and fashion brands, it has become the
international reference of «french style» and
among the leaders in the up-market women’s
press. L’officiel adds a people dimension
around the FRONT ROW concept.
MARTIN PARR X L’OFFICIEL ART
JALOU MEDIA GROUP
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JALOU MEDIA GROUP
Inspiring
ultra fashion
The Front Row universe
«L’Officiel» becomes the magazine of «front row know-how»,
illuminating, issue after issue, the universe of those who embody
today, the modern elite style. A universe that magnetizes a
female audience seeking lightness, style and success and at the
same time comforting women in their values in this world of
chic, cool and contemporary.
At the Heart of L’Officiel
«L’Officiel» is now, more than ever, one of the starship titles
of international fashion and one of the leading exporters
of the French touch.
attractive
Chic and Trendy
Chic Fashion is revealed as a trend and trend fashion is interpreted according to the codes of chic. Creative direction and
stylists propose a fashion close to the brands and to the expectations of its target, with a perfect balance between elegance and
everyday style.
High-end customers
In fashion, the «front row» is the first row facing the runway, the
row of influence, of power, of image, of glamour of the «rich &
famous». By extension, contemporary heir to the elite and the
happy few, the front row represents a «success culture».
The index of the new - «L’Officiel» will tell the story of this culture
in all its dimensions. «L’Officiel» ‘new formula’, dares a chic upscale and people magazine by exploring the front row universe.
Energetic
reconciliation
The Magazine
European Chic
«L’Officiel» is the only independent French title of the luxury
press industry and is present in Paris, Milan, Amsterdam, Zurich,
Kiev, Moscow, Athens, Beirut, Istanbul, Dubai, Casablanca,
Vilnius, Riga, Munich, Tashkent, Baku, Mumbai, Bangkok,
Beijing, Hong Kong, Shanghai, Singapore, Jakarta, Seoul,
Mexico City City and São Paulo. It embodies and exports
THE MAGAZINE OF THE «JET-FETE»
Parties are one of the great places of expression of front row.
This is a pop culture. Intriguing, secretive, magnetic. We
are dedicating a large section to the «JET-FETE,» the new
«L’Officiel» reinvents its genre of journalism.
«French chic» and now, by extension, the idea of «European
elegance.» By its culture, its identity, its heritage and its strategic position between Paris, Milan, London and the Nordic
countries, «L’Officiel» is the magazine and cultural exception of
luxury & fashion, a true sign of international success
JALOU MEDIA GROUP
JALOU MEDIA GROUP
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ECOSYSTEM
VALUES
&
VIRTUES
N° 992
Février 2015
N° 998
Septembre 2015
FRO NT ROW
Tory Burch
24 H DE LA VIE
D’UNE FEMME
Femmes engagées
LIYA KEBEDE,
CARLA BRUNI,
NATALIA VODIANOVA…
Edie Campbell
SALLE DE BAINS MODÈLE
Sabine Getty
Mode
MARIAGE COUTURE
SEXY TYROL
MO DE
Une journée avec
Les bons manteaux
La nerd attitude
La silhouette
JENNA LYONS
DE J.CREW
géométrique
Une soirée chez
EMMANUEL PERROTIN
L E V I S AGE DU C I N É M A
I N DÉ PE N DA N T
A M É R IC A I N
S A L M A H AY E K - P I N A U L T E N G U C C I
w w w. l o f f ic iel m o de. c o m
PRINT
ELIZABETH OLSEN EN DIOR
L 15003 - 993 - F: 4,50 € - RD
L 15003 - 993 - F: 4,50 € - RD
OF0993_COUV_Salma Hayek.indd 1
w w w.l o f f i c i e l m o d e .c o m
L 15003 - 998 S - F: 4,50 € - RD
29/01/15 17:39
OF0998_COVER - V2.indd 1
24/07/15 11:46
N° 994
Avril 2015
N° 997
Août 2015
Le style en héritage
ILONA SMET
DREE HEMINGWAY
GAIA TRUSSARDI
Spécial
USA
Mode
IMPRIMÉS ACTUELS
NOUVEAUX INTEMPORELS
COUTURE ÉTERNELLE
FRONT ROW
CHEZ GABI HEARST
LES 1000 VIES DE
GLORIA VANDERBILT
Beauté
LAETITIA CASTA
PRISCA COURTIN CLARINS
CROISIÈRE DIOR
AVEC CAROLINE ISSA
LES FUTURS TOPS
EN LOUIS VUITTON
Dîner
CHEZ LES HERRER A
À NEW YORK
BEST OF MODE
LE STYLE US
DANS TOUS SES ÉTATS
JEAN NATUREL
ALLURE SECONDE PEAU
LILY ALDRIDGE EN RALPH LAUREN COLLECTION
G E O R G I A M AY J A G G E R E N F E N D I
w w w. l o f f ic ie l m o d e . c o m
www. l of f ic iel mode. c om
L 15003 - 997 - F: 4,50 € - RD
L 15003 - 997 - F: 4,50 € - RD
OF0997_COVER_1.indd 1
LIGHTNESS
L 15003 - 994 - F: 4,50 € - RD
L 15003 - 994 - F: 4,50 € - RD
17/06/15 13:21
OF0994_COVER.indd 1
10/03/15 12:22
DESIRABILITY
A MAGAZINE WITH HIGH
ENTERTAINING VALUE
MAGNETISM
IN A WORLD
OF SUCCESS
Balancing the mix “fashion/people” with an up-market
approach, the new L’Officiel targets a resolutely
entertaining magazine. An assumed lightness
that does not exclude relevance and promises its readers
a positive environment, a true antidepressor
to respond to anxiety-provoking news.
Becoming the magazine of style for the new elite,
the new L’Officiel uninhibits the values of
success in a world that personifies luxury,
rarity, preciousness, elegance and dreams.
EXPERTISE
D I GITAL
LIGNES
FRANCHES
MEMBERSHIP
of A FASHION «SELECTOR»
THE HIGH DEMANDS
OF A BRAND CULTURE
SOCIAL
Un sac, quatre mises en scène. La pochette « Petal » de Burberry,
en cuir et lin, se plie à toutes vos envies.
Photographie PE TER L ANGER
St ylisme LISA JOUVIN
TO A COMMUNITY
The new L’Officiel satisfies the specific rule of “initiation/confirmation”. Whether she dreams of, or is as
she is, or she discovers the codes or it comforts her
status, the reader includes a stylish community
and far from being divided, brings together readers
with similar aspirations. A community embodied in
the magazine and its development (internet, mobile,
social, events, special editions : (Luxe, Beauté, Fashion
Week, 1000 Modèles Design…) Luxury, Beauty, Fashion
Week, 1000 Models Design ... ).
Due to its strategic bias in favour of a style «selector»,
which brings together chic and trendy, tradition and
modernity, L’Officiel wants to be the new unavoidable
prism of style for classy women who dream of being
fashionable and fashionable women who want to be
chic. It ensures clear ideas and readable paths to follow,
a real « how-to- wear» to adopt contemporary elegance.
+30,8k
NOVEMBRE 2013
EVENTS
+149k
164
OF982_MODE_SAC_BURBERRY.indd 164
19/12/13 15:55
NATIVE CONTENT
L’Officiel Exhibition, place Vendôme
L’Officiel x Burberry
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+60,6k
RATES 2015
( g r o ss
STANDARD ADVERTISING SPACE
201 5 d e adline s
ISSUES
992 – February
993 – MARch
994 – ApRIL
995 – MAy
996 – JUNe / JUly
997 – August
998 – SEPTEMBer
999 – OCTOBer
1000 – NOVEMBer
1001 – DeCEMBer /
JANuary
p r i c e i n e u r o e x c l . vat )
SPECIAL THEMES
ON SALES
BOOKINGS
January 23rd
SPeCIAL young designers
HAUTE COUTURE SPeCIAL + children supplement
special ACCESSOIRES + ACCESSOIRES SUPPLeMENT
fashion and beauty specialÉ + watch and jewellery
portfolio
summer fashion + gifts supplement: mother and father day
December 4th
February 20th
March 7th
May 22nd
April 10th
July 17th
special young designers
HAUTE COUTURE special + children supplement
+ DEAUVILLE supplement
June 10th
August 21st
July 7th
September 18th July 23rd
accessories supplement
beauty special + watch and jewellery portfolio
luxury and jewelry special + gifts supplement
October 23
September 10
rd
th
November 27
th
October 10
th
B&W
€
SINGLE PAGE
16 300
15 200
DOUBLE PAGE
28 000
27 500
1 / 2 PAGE
10 700
10 100
1 / 3 PAGE
8 000
7 242
1 / 4 PAGE
6 400
6 100
PLACEMENT
February 10th
April 24th
4/C
€
€
double spread inside back cover
32 100
back cover
54 000
page facing a specific feature or successive
page
+ 10 %
SPECIAL CAMPAIGNS
(+ technical costs upon request)
PREMIUM POSITIONS
(4/C or B1W)
January 10th
March 27th
SURFACE
PLACEMENT
€
SURFACE
€
bellyband
81 000
split front cover
73 300
opening double gatefold
69 800
DOUBLE SPREAD INSIDE FRONT COVER
47 200
1 ST DOUBLE SPREAD
37 700
rates for inserts (inclusion only)
(+ technical costs upon request)
2 ND DOUBLE SPREAD
36 900
VOLUME
3 RD DOUBLE SPREAD
36 500
cost per 1000
copies €
4 TH DOUBLE SPREAD
36 400
2 PAGES
191
5 TH DOUBLE SPREAD
35 300
4 PAGES
255
FIRST 20 DOUBLES SPREADS
32 600
6 PAGES
319
PAGE FACING TABLE OF CONTENTS 1
25 300
8 PAGES
352
per additional page
13
DOUBLE SPREAD BETWEEN TABLE OF
CONTENTS 1 AND 2
37 600
PAGE FACING TABLE OF CONTENTS 2
25 300
DOUBLE SPREAD BETWEEN TABLE OF
CONTENTS 2 AND MASTHEAD 1
36 900
PAGE FACING MASTHEAD 1
24 400
DOUBLE SPREAD BETWEEN MASTHEAD 1 AND 2
CATALOGUES JOINED TO L’OFFICIEL
(+ technical costs upon request)
VOLUME
cost per 1000
copies €
36 700
< 12 PAGES – 16 PAGES <
326
SINGLE PAGE FACing masthead 2
24 400
< 18 PAGES – 24 PAGES <
490
double spread between masthead 2 and
editor’s letter
36 500
< 26 PAGES – 48 PAGES <
653
page FACing editor’s letter
24 400
DOUBLE spread between editor’s letter and
contributors
36 300
page facing contributors
24 400
double spread between contributors and list
36 100
back of page “la liste de vanessa”
20 600
page facing feature “chemise blanche”
20 200
page facing news 1
20 100
page facing news 2
20 000
page facing news 3
19 900
THEMATIC SUPPLEMENT
page facing news 4
19 700
POSITIONING
€
page facing news 5
19 700
INSIDE FRONT COVER
13 500
page facing news 6
19 700
INSIDE BACK COVER
10 300
page facing beauty editorial
20 300
BACK COVER
16 400
1 st page in beauty
18 700
2 nd page in beauty
18 700
PACKAGE:INSIDE FRONT COVER, INSIDE
BACK COVER & BACK COVER
31 000
3 rd page in beauty
18 700
page facing jewels editorial
20 300
1 st page in jewels
18 700
SURFACE
€
2 nd page in jewels
18 700
SINGLE PAGE
9 900
3 rd page in jewels
18 700
DOUBLE PAGE
18 200
page facing style editorial
20 300
1 front of page in style
18 300
POSITIONING
€
2 nd front of page in style
18 100
INSIDE FRONT COVER
15 000
3 rd front of page in style
17 900
DOUBLE SPREAD INSIDE FRONT COVER
17 500
4 th front of page in style
17 900
INSIDE BACK COVER
11 000
20 first fronts of page
17 900
BACK COVER
19 100
page facing fashion editorial
20 300
PAGE FACING EDITOR4S LETTER
12 200
inside back cover
17 000
PAGE FACING TABLE OF CONTENTS
12 200
st
OVER 48 PAGES - QUOTATION UPON REQUEST
GIFTS SUPPLEMENT IN JUNE & DECEMBER
POSITIONING
€
INSIDE FRONT COVER
15 402
INSIDE BACK COVER
11 220
BACK COVER
19 686
CHILDREN SUPPLEMENT
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L’OFFICIEL
TECHNICAL REQUIREMENTS
D ISC O U N T S 2 0 1 5
All rebates are cumulative and are calculated on gross expenditure, except for
the 15% professional rebate which is based on the advertiser’s net expenditure.
A – Discount on gross expenditure, granted
to an advertiser or group of advertisers.
€
16 000 to 26 500
25 501 to 29 900
29 901 to 66 100
66 101 to 148 800
148 801 to 283 600
283 601 to 815 000
> 815 001
%
3 6 8 10
12 15 20
B – Discounts (loyalty, Progression,
new advertiser) granted to a brand
€%
Loyalty
Revenue 2015 < Revenue 2014 3 Progression Revenue 2015 > Revenue 2014 5 New advertiser L’OFFICIEL 5 Combining * 10
*Only effective for any new client running
in 2 titles of Jalou Editions and only if related
to new business.
FILE FORMAT
PDF 1.3 (profile “Distillers” and “Indesign” are available on request).
Important: even though there are more recent versions of Acrobate, the 1.3 is the only one
certified by the SICOGIF.
Files in 4/C: CMJN.
Page per page or multiple continuing pages (do not skip pages).
File built in single pages (no double pages, not even for the advertisements in question).
RESOLUTION
Images: ideally 300 DPI, minimum 200 DPI.
For the “bitmap”: ideally 1200 DPI, minimum 600 DPI.
TECHNICAL SPECIFICATIONS
Inking Superposition: 280 %
File Format: magazine format + 5 mm of bleed off with trim marks.
In case of double page do not consider the cutting value.
No inking profile in the files.
SUPPORT and TRANSMISSION The preferred supports are CD-ROM ISO 9660 or DVD-R.
FILE NAMES
Files must have only alphanumeric types (0 to 99/A to Z), with the media name and the issue number.
TEST
All files must come along with a numerical test issued from this same file.
PROOF
Only the contractual proof (cromalin, matchprint, Epson, approval) are accepted.
All other proofs, Sherpa, Laser or inkjet layout are not the reference in case of objection.
Margin AND SIMPLE PAGES
A precise 10 mm margin must include linecuts and technical areas. We recommend to have
a simple page for each file.
C – Grouping of mandates
Gross revenue (€)
Up to 248 000
248 001 to 468 000
> 468 001
D – Professional rebate %
1 2
3 BEWARE
we have no responsability in the quality of publication in case any other materials (typons, CD-ROM containing a non
numerical file…) that the one named above are given to us as technical elements.
15 %
SIZES REMINDING: Width x Length
OFFICIEL
224 x 297 mm for a simple page full clip paper
(First 5 mm on each side) 448x 297 mm for a full paper double page
(First 5 mm on each side)
All material is to be sent to Sarah Schmitt
L’OFFICIEL
5, rue Bachaumont, 75002 Paris
TEL :+ 33 1 53 01 88 30
[email protected]
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Texts must have a 5 mm intented line
from the format
DIGITAL
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l’ o f f i c i e l /
puretrend
ON-LINE
JMG DIGIPACKS
#OOTD
(O u t f i t O f T h e D ay )
Shooting a fashion subject
# BAS IC
1 News article on a website – Your choice
+ 200 000
fans
+ 33 915
fOLLOWERS
2 500 €
1 News article on a website – Your choice
Post Facebook + Instagram + Twitter
5 000  €
#O M G
# RE G R AM
( O h M y G od )
1 News article on a website – Your choice
EDITORIAL ON Newsletter (250K subscribers)
Post Facebook + Instagram + Twitter
POST ON THE SITE 1 News article on a website – Your choice
1 200 €
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(1 News article on a website – Your choice + post on social networks)
6 000 €
# S ELFIE
Styling & shooting
«Still life» of a product
Post it on the site
+ 60 000
FOLLOWERS
Post Facebook + Instagram + Twitter
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#We we r e th e r e
Accompanying OF EVENTS: Press day, New Store, Party…
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# BOLLY WOOD
Post a video on social networks
300 000
UNIQUE VISITORS
2 000 € (Facebook) / 800 (Instagram)
GENERAL TERMS & CONDITIONS
IAny subscription of an advertising order
implies the acceptance of our terms of
sale and regulations.
VIIAny existing taxes and any new taxes
will be to the advertiser’s charge.
VIIIDuring the order transfer, the choice
will be made of a common accord
of the representative or the advertiser
and ourselves between the modalities
of payment defined below:
IIAny cancellation of an advertising order
will only be accepted if it occurs at least
3 months before publication and 6 months
for 4th cover pages.
IIIWe reserve the right to modify the
conditions of the current price list, even
for current orders, with an advance
notice of 3 months.
1.Payment
In implementing the French Laws
of Modernization of Economy of the 4th
of August 2008 and the 5th of December
2008, our invoices must be paid within
45 days. Only the effective collection
of bills of exchange will be considered
as being worth complete payment
in the sense of the present terms of sale.
IV The publicity appears under the
responsibility of the advertisers. The editor
reserves the right to refuse at any time
an insertion, which, by its nature, its text
or its presentation appears against the
spirit of the publication or susceptible
to provoke protests from its readers
or a third party.
2.Non-payment
Any amount not paid by the due date
shall give rise to payment by the client
of penalties fixed at three times the
legal rate of interest. In implementing
article L.441-6 of the French
Commercial
Code, these penalties are payable
by rights, as of receipt of the notice
informing the buyer that we have
debited them. Any amount not paid
by the due date shall give rise to the
payment by the customer of penalties,
fixed at one-and-a-half times the
legal interest rate. In implementation
of the article L441-6 of the French
Commercial Code, these penalties
are due by right, as of receipt of the
notice informing the buyer that we have
debited them. Furthermore, our
company
reserves the possibility to take other
legal action in order to end this
nonpayment, with penalty payments
per day of delay.
V The advertiser is responsible, in every
case, for the payment of the advertising
order with the conditions defined in the
price list. However, the representative
who sends us an order acts also on
his or her behalf and is as such jointly
responsible towards us for the payment
of the order.
VI If the order has to be executed with in
the framework of a mandate contract,
we must be in possession of a certificate
of this contract linking the advertiser
and the representative, the contract will
be considered of indefinite length until
its interruption by the advertiser. Within
the framework of a mandate contract,
the original of the invoice will be
communicated to the announcer, the
duplicate being sent to the representative.
Only an intermediary duly appointed by
the advertiser to purchase advertising
space in its title will be considered as
representative. Invoices will contain a
professional discount of 15% calculated
net after reduction.
GENERAL TERMS & CONDITIONS
IXWithout prejudice to the article VIII, upon
express agreement and with the exception
of a report sought out in time and
accorded by us, the non-payment of our
supplies at the fixed due date will entail:
3.New Business:
this discount concerns the brands which
did not realize a turnover during the
previous year and which will invest
during the next year. It will be calculated
according to the grid planned for that
purpose in the price list.
1.The immediate payability of all the
sums that were billed and are unpaid
by the involved advertiser, whatever
the planned method of payment.
2.The payability of a compensation equal
to 15% of the sums owed in conformance
with all the orders placed by the involved
advertiser, besides the legal interests
and the possible legal expenses.
4.Multiple office-holding:
this reduction applies to all the inserts
for which the same representative
handled at least two brands, for one
or for several advertisers or group of
advertisers in the title.
5.The conceding of each of these
discounts is subordinated to the
presence on the price list of the
corresponding grid.
XDiscounts
Definition of the advertiser: every
advertiser, including a group of advertisers,
defined as a set of advertisers whose
companies are controlled by a common
holding company.
Definition of the brand: Commercial naming
of a product and a line of products
marketed by his or her company.
XIAny complaint must, under penalty
of forfeiture, be written in the week
following the insert. By express agreement
between the parties, it is stipulated that
in case of contesting, only the commercial
court of Paris, France remains competent.
1.Quantity:
This reduction is reserved for the
advertiser or group of advertisers
on the basis of the accumulation
of the gross annual sales (price list)
realized by the group or their
representative (or representatives),
for their account.
delivery address:
LES ÉDITIONS JALOU
5 rue Bachaumont,
75002 Paris
TEl. : +33 1 53 01 88 30
Fax : +33 1 53 01 10 40
S.A.R.L. AU CAPITAL DE 606 000 euros
R.C.S. PARIS B 331 532 176
2.Loyalty, preservation and progress:
this discount applies to the brands.
It takes in account the evolution
of the annual gross annual sales
(price list) of the brand during
the previous year and during the next
year, according to the grid planned
for that purpose in the price list.
This discount concerns only the brand
having realized a turnover during
the previous year. de l’année précédente.
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