L`Officiel - Jalou Media Group

Transcription

L`Officiel - Jalou Media Group
MEDIA KIT 2015
first MEDIA GROUP
c o nte nt s
l’o f f i c i e l e d ito r i a l o f f i c e
Creative team
p. 4
L’O FFI C I E L
p. 5
fi rs t ME D I A G RO U P
p. 16
co n te n ts
p. 19
Gauhar Kapparova
Danna Karagussova
Makpal Karibzhanova
Editor-in-Chief
People & Luxury Editor
Health & Beauty Editor
Dinara Satzhan
Alina Maykeyeva
Kristina Danshina
interviewer
publisher
brand-manager
Gulnar Tyndybayeva
Natalya Tskhai
Aigul Mukey
contributor
contributor
contributor
t h e ta rget
p. 22
p os itio n i n g
p. 24
s t y le
p. 28
s pecial campaig n s
p. 30
di s t ri butio n
p. 32
t h emes & deadli n es 2015
r ates
tec h n ical req ui reme n ts
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h i sto ry
L’Officiel
1930
1940
1950
1960
1970
1980
1990
L 15085 - 1 - F: 10,00 € - RD
1921
N.1 avril-mai-juin 2012 - wiTh engliSh TexT
www.lofficielarT.com
MoNUMENTA(L)
BUREN PAR TAYOU
l ’ inTégrale de
ThOmAs rUFF à munich
First Media Group is one
of the most successful
and dynamic companies
representing media and
publishing in Kazakhstan.
PALAIS DE TØKYØ
le grand Souffle
MEXICO CALLING PAR
sTEFaN BRÜGGEMaNN
Tom SachS
miSSion marS
LES MODERNES REBELLES
IRANIENNES DE
Shirin Aliabadi
excluSif
ErwIN wUrM
en mode
“one-minuTe SculpTure”
1996
L’OPTIMUM
1997
JALOUSE
1999
LA REVUE
DES MONTRES
Created in 1921 L’Officiel is
one of the oldest magazines
in the fashion world.
Thought the long period of time
L’Officiel is serving as a guide in the
world of luxury, fashion and trends
for several generations of women, who
choose authentic and unique style. In
2015 L’Officiel expands its borders by
becoming a fashion guide for women
of Kazakhstan.
A status as much as a privilege, which
now places the title amongst the most
influential in the world.
1999
L’OFFICIEL
2003
CHINA
1000 MODÈLES
2005
L’OFFICIEL
VOYAGE
2005
L’OFFICIEL
HOMMES
2012
L’OFFICIEL
ART
In year 2015 FMG together with
Jalou Media Group launching
L’Officiel Kazakhstan.
50 titles of L’Officiel and L’Officiel
Hommes are represented in 30 countries,
including China, Russia, Brazil, India,
Thailand, Morocco, Italy, Netherlands
and many other.
The media holding has a remarkable
expertise and experience in working with
Premium and Luxury brands. Practical skills accompanied with significant
number of successfully conducted international projects are still bringing its
advantages and positively affecting FMG’s
reputation.
Creativity and strategic approach, which
are designed to satisfy its stakeholders’
interests and needs - are the core values
of the organization, which are leading
FMG to its success. First Media Group
represents the collaboration of essential
knowledge, experience and unique style.
It is symbolic that the Kazakh
edition was honored to be
the anniversary, the 50’th
international L’Officiel.
L’Officiel as a true embodiment of arts, accompany and disseminate a certain idea of «French» style,
which for decades has become a dream machine as well as a recognized brand worldwide.
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EUROPE/RUSSIA
• Germany (L’Officiel, L'Officiel Hommes)
• Greece (L'Officiel, L’Officiel Hommes)
• Italy (L'Officiel, L'Officiel Hommes)
• Latvia (L'Officiel)
• Lithuania (L'Officiel)
• Netherlands (L'Officiel, L'Officiel Hommes)
• Portugal (L’Officiel) spring 2015
• Russia (L'Officiel)
• Spain (L’Officiel) fall 2015
• Switzerland (L'Officiel, L'Officiel Hommes, L’Officiel Voyage)
• Ukraine (L'Officiel, L'Officiel Hommes)
MIDDLE EAST/AFRICA
• Angola (L’Officiel) spring 2015
• Lebanon (L'Officiel, L'Officiel Hommes)
• Middle East (L'Officiel, L'Officiel Hommes, L’Officiel Art)
• Morocco (L'Officiel, L'Officiel Hommes)
• Turkey (L'Officiel, L'Officiel Hommes)
ASIA/PACIFIC
• Australia & New Zealand (L’Officiel)
• Azerbaijan (L'Officiel)
• China (L'Officiel, L'Officiel Hommes, L'Officiel Art)
• South Korea (L'Officiel Hommes)
• India (L'Officiel)
• Indonesia (L'Officiel)
• Malaysia (L’Officiel) fall 2015
• Philippines (L’Officiel) spring 2015
• Singapore (L'Officiel, L'Officiel Hommes)
• Thailand (L'Officiel, L'Officiel Hommes, L'Optimum, L’Officiel Art)
• Vietnam (L’Officiel) summer 2015
• Kazakhstan (L’Officiel) spring 2015
i n te rn atio n al editio n s
central and SOUTH AMERICA
• Brazil (L'Officiel, L'Officiel Hommes, L’Officiel Voyage)
• Mexico (L'Officiel)
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TÜRKİYE
70
AcEssórios quE
são puro dEsEjo
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Perfume’s
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L ’ O fficiel
Turkey
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Brazil
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China
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Greece
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Mexico
L’OFFICIEL
Switzerland
L ’ O fficiel
Azerbaijan
JALOUSE
China
L’Officiel HOMME S
Brazil
L’Officiel H OMME S
Lebanon
L’Officiel HOMME S
China
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Ukraine
HARTE DRINKS DIE BRUDERLIEBE KONTROLLVERLUST
№56
20142013
№54 MARTS
DECEMBRIS
agnese
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L ’ O fficiel
Indonesia
WILL FERRELL LEBRON JAMES BJARNE MELGAARD
MATTHIAS LILIENTHAL TOMI UNGERER STEFAN SAGMEISTER
RYAN MCGINLEY ALAN MOORE ULLI LOMMEL OLIVER BERBEN
L ’ O fficiel
Latvia
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Italy
L ’ O fficiel
Thailand
L’Officiel HOMMES
Middle East
L’Officiel HOMMES
South Korea
L’Officiel HOMMES
Netherlands
L’Officiel HOMMES
Germany
N° 7 - APRIL 2014 - WWW.LOPTIMUMTHAILAND.COM
NO.82
РоссиЯ
L ’ O fficiel
Central Asia
C LE M E N S
SCHICK
Jaunās
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tendences
LASIET MŪS ARĪ
iPHONE UN iPAD
03
9 771691 513001
L ’ O fficiel
India
kods
April
本刊邮发代号:28-426
国内统一刊号:CN52-1010/I
国际标准刊号:ISSN1002-686X
RMB ¥20
HKD $30
www.lofficielart.cn
04/2014
Март 2014
аRT
DE LA COUTURE ET DA LA MODE DE PARIS EN RUSSIE
мода как
искусство
เมษายน 2557
25
мэттью макконахи
дельфина делеттРе
дРис ван нотен
сеРгей Полунин
джессика лэнг
10 | prim av er a estate 20 14
Google 艺术计划的中国攻略
董梦阳 艺术,
北京
กิจกรรมคลั่ง
ท้าให้คุณลอง
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STRANGE SEX
EXTREME LIFE
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CRAZY PRINT
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HOW TO
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2013 佛教艺术的得与失 Google Art Project in China
Dong Meng Yang Art, Beijing
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Cover.indd 1
L ’ O fficiel
Lithuania
L ’ O fficiel
Morocco
L ’ O fficiel
Singapore
L ’ O fficiel
Netherlands
画廊主的前世今生
How Did They Become Gallerists
73×60cm 2013
STANISLAS
WAWRINKA
THE NEW COURT HERO
布面油画
APR - 100THB
Rinus Van De Velde
曹力
EXCLUSIVE
Золотые
правила веСны
四美图系列之三
БлеСК!
L ’ O fficiel
Russia
L ’ O fficiel
Ukraine
L’Officiel HOMMES
Morocco
L’Officiel HOMMES
Thailand
3/28/14 16:53
L’OPTIMUM
Thailand
L’Officiel HOMMES
Italy
I N T E RN AT I O N A L
I N T E RN AT I O N A L
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L ’ O fficiel A R T
China
L ’ O fficiel A R T
Middle East
K a z ak h s t a n
– e x pa n d i n g
t h e b o r de r s
of Luxury
Kazakhstan is the most
successful and dynamically
developing country in the
territory of former the Soviet
Union. Today country is turning
into the new platform for
developing and disseminating
the idea of Luxury in all its
dimensions. Key players of the
fashion and luxury industry
such as Louis Vuitton, Dior,
Hermes, Prada are represented
in the market. Launch of
the Kazakhstani edition of
international fashion and
style magazine L’Officiel is an
essential step in developing
of publishing industry, and it
is absolutely timely
and anticipated.
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L’Officiel Kazakhstan
is a luxury and fashion guide
with a particular international approach
for Kazakhstan’s readers.
L’Officiel Kazakhstan is always inspiring,
new and different. It offers edgy fashion reports,
interviews with trendsetters, artists, photographers,
designers and fashion leaders
Content presented with the distinctive hallmark of
L’Officiel Kazakhstan is always surprisingly fashionable
and with luxurious international appeal
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JOIN
THE
FRONT
ROW
fi r s t M E D I A G R O U P
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Contents
FRONT ROW
Celebrity interviews
Socialite life coverage
Highlights from fashion shows
Reports from world events & invitation-only parties
STYLE
Top trends review & runway reports
Critics’ choice & must-have accessories
Best discoveries & obsessions
Latest news & shopping references
MODE
Fashion stories
Stars’ looks & focus on models
BIJOUX
Horology trends & brand-new timepieces
High jewellery premieres & selections of unique gems
BEAUTE & SANTE
Beauty photo sessions
Cosmetics & fragrances news
Wellness, fitness & health
Skin care & makeup recommendations
LIFE STYLE
10%
45%
15%
15%
10%
5%
Exclusive features & famous contributors
Culture & Art
Design & architecture
High End gadgets & hottest cars
Gourmet food & wine
Destinations & resorts
Inspiration & entertainment
front row
fashion & style
RSVP
Memories from fabulous nights and happenings
JEWEllery & watches
beauty & health
life style
rsvp
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THE TARGET
THE NEW
ELITE
SHE IS
Modern, influential and chic. She is the reflection
of contemporary ideals, which combines feminine
and unique style .
She isn’t
A fantasy of a woman, but a real impersonation of
French ideas about fashion.
MARTIN PARR X L’OFFICIEL ART
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THE TARGET
THE TARGET
Between 30 and 45 years old
REAL WOMAN
Age classes are more and more decategorized. To be 20 today doesn’t mean
you are young, to be 50 just doesn’t mean that you are out-of-the-loop.
While the «L’Officiel woman» between 30 and 45 cultivates personal balance
and professional success with all the codes and choices that go with it.
L’Officiel woman lives a very uninhibited life, the culture of the mundane and the festive. She attends all social and cultural events all over the
world: fashion weeks, Luxe Expo, private dinners and fashion shows.
Connected and international
A strong buying power
With her financial independence, she belongs to or leans towards the
NEW INFLUENTIAL CIRCLES. For her, wealth and success are virtues.
A taste for fashion and style
Personality and lifestyle inspired by L’Officiel are her virtues,
which are making her unique and authentic.
An active woman for who «the sky’s the limit». She is an activist when
it comes to travelling and networking. She loves the palaces, the
big jet-set cities, the capitals and the new destinations
«to see and be seen».
SOPHISTICATED WITHOUT being SNOBBISH
She is not locked in the shackles of fashion but affirms her relationship
to elegance in a clever mix between TRADITIONS AND MODERNISM,
CHIC AND CLASSICS. She sees the world through the fashion prism,
she embodies the modern style concept.
Brands are a culture
L’Officiel woman
A woman who possesses a true «SHOPPING CULTURE», she knows and
uses the brands, admitting that they are an integral part of contempory
culture. Knowing, choosing and selecting fashion and luxury houses is for
the «L’Officiel woman» what the art of wine is for man.
– she is the woman a million want to be alike.
She is authentic, elegant and unique.
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POSITIONING
fashion & people
the style
front row
Recognized since year 1921 as one of the
leading luxury and fashion brands, it has
become the international reference of
«French style» and among the leaders in the
up-market women’s press.
Today L’Officiel is an absolute distributor of French Chic,
which spreads its style all over the world. L’Officiel becomes the
magazine of «front row know-how», illuminating issue after issue,
the universe of those who embody today, the modern elite style.
L’Officiel Kazakhstan will tell you its own story, the story of the front
row culture, creating its new formula.
MARTIN PARR X L’OFFICIEL ART
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Style
Magazine with high quality
conte nt is built up by adding
Fashion – Luxury – People
– Entertainment concept.
Readable and light content of the magazine promises its readers
relevant and reliable knowledge and experience.
Feminine
premium
Today, L’Officiel more than ever deserves to become your
guide in the world of fashion and luxury, as one of the leading
exporters of «French chic» that keeps the perfect balance
between premium elegance and casual style.
Being the magazine of style
for the new elite,
A ut h entic
«fa s h ion expert»
– L’O ffi c i e l is r eady to b ecome
a n u n avoidab le style pr is m for
con tem por ary wome n,
L’Of f iciel Kazakhstan
uni nhi bi ts the values
o f success in a world
that personifies luxury,
elegance and dreams.
providing its readers with a real «how to wear»,
which faces all needs of modern elegance.
L’Officiel
gives its reade rs
spe cial feeling of
belonging to that what
they dream of or who they
would like to be.
L’Officiel
embodies and distributes modern
style and elegance.
Due to its uniqueness and legacy, L’Officiel
is not just a magazine, but a cultic and
cultural phenomenon in the world of
Luxury & Fashion.
Are or they tend to be.
L’Officiel readers represent a stylish
community with common
aspirations and values.
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L’OFFICIEL world
events
print
N° 991
Décembre-Janvier 2014/2015
Cadeaux
LA LISTE DE
VOS ENVIES
Événement
LA FONDATION
LOUIS VUITTON
ILLUMINE PARIS
Art de vivre
CHARLOTTE DELLAL
SA NOUVELLE VIE
Secrets de beauté
SCARLETT JOHANSSON
Étoiles des neiges
GSTAAD vs ST. MORITZ
L’adieu à
OSCAR DE LA RENTA
ELISA SEDNAOUI
EN CHANEL CROISIÈRE
Holding First Media Group includes
one of the most advanced
companies in the field of organizing
and managing the exclusive events
of the highest quality in Kazakhstan.
First Events successfully cooperates
for more than 10 years
with luxury world name brands.
www.lofficielmode.com
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We strongly believe that the
partnership of the media holding
and world-renowned magazine
– L’Officiel will have a significant
contribution to the development of
event management industry.
digital
social
Toda y F i r s t E ve n t s t oge t h e r w i t h L’ O f ficiel
h a s all t h e n e ce s s a r y r e s our ce s
i n o r de r t o i mpleme n t i t s o w n a s well
a s j o i n t eve n t s o f t h e h i g h e s t q ual it y.
events
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outdoor advertising
outstanding
events 2015
L’Officiel Kazakhstan marketing and advertising campaign uses all
the possible tools in order to reach different stakeholder groups,
and fulfill key values of the brand.
March
June
Bridal fair
L’Officel Kazakhstan launch
presentation in Astana.
Exclusive luxury event,
which covers wedding
industry of Kazakhstan.
The event will take place
in The Ritz-Carlton,
Almaty in partnership
with country’s leading
organizations.
Official presentation of L’Officiel Kazakhstan in
the capital followed by private dinner for selected
audience and media coverage.
May
Luxe expo
Grand annual event, in the world
of luxury. The evening program
includes L’Officiel Kazakhstan
launch presentation. Collaboration of Luxe Expo 2015 and
L’Officiel is aimed to build key
audience’s loyalty and increase
brand-awareness among potential
partners and clients.
Strong publicity covers main cities: Almaty, Astana.
All year round various forms of advertising are shown.
A combination reevaluation and intensive.
advertising for special issues and events, including upcoming and annual events.
Joint Projects with
EXPO 2017 which includes
beneficial commercial
opportunities.
Major fashion weeks
covering the most topical
fashion issues of the country:
new faces, edgy collections,
tendencies and style.
November
L’Officiel
Luxury
Awards
2015
Major Luxury fashion
event with original
L’Officiel Kazakhstan
hallmark.
Collaborations with key players of fashion
and luxury industry in Kazakhstan.
fi r s t M E D I A G R O U P
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L’OFFICIEL i n k a z a k h sta n
Distribution
L’Officiel Kazakhstan reaches its target audience through:
• Sales via distribution networks and independent retailers
• VIP and CIP zones, business lounges of airports, including first and business class of the airlines
• Luxury and trendy hotels, restaurants, wellness-centers, shops and boutiques
• Paid subscription
• Mailing
Mailing 7%
Client database 1%
Luxury locations 34%
Sales 58%
Circulation:
30,000 copies
Readership:
150,000*
L’Officiel Kazkahstan is distributed on the
territory of Kazakhstan, across the major
cities of the country
*An anticipated readership is based
on 4.98 readers per copy
ko s ta n ay
1%
pavloda r
a s ta n a
27%
akto b e
2%
at y r au
1%
1%
ka r aga n da
2%
Frequency:
10 times a year
u s t - kame n ogo r s k
1%
almat y
aktau
1%
s h ymke n t
4%
50%
L’Officiel Kazakhstan is the only independent French title
of the Luxury press industry in Kazakhstan.
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RATES 2015
(in euro)
surface
L’Officiel ka z ak h stan
ISSUES
1 – MAY
special
themes
deadlines
Watch & Jewellery
April 10
Summer Fashion
& Beauty
2 – JUNE
6 000
SINGLE PAGE
4 000
1 / 2 PAGE
2 000
1 / 3 PAGE
1 500
placement
20 1 5 t hemes & deA D L I N E S
th
May 11th
3 – JUly / AUGUST
Health
June 10th
4 – SEPTEMBER
Fashion Week –
New Trends –
Fashion & Beauty
August 10th
5 – OcTOBER
Accessories
September 10
th
6 – NOVEMBER
Winter Fashion
October 9
7 – DECEMBER / JANUARY
Gifts, New Year
November 10th
th
€
DOUBLE PAGE
€
gate folder + 1 st double spread
15 000
back cover
12 000
gate folder on front cover
10 000
1 st double spread
10 000
2 nd double SPREAD
9 000
3 rd double SPREAD
8 000
4 th double SPREAD
7 000
5 th double SPREAD
6 500
double spread inside back cover
7 500
double heavy-paper page
7 000
3 rd COVER
7 000
double spread between masthead and
contents
6 500
double spread between masthead and
editor’s letter
6 500
page facing editor’s letter
5 500
page facing table of contents
5 000
page facing masthead
5 000
page facing contributors
5 000
page facing beauty editorial
4 500
page facing bijoux editorial
4 500
page facing style editorial
4 500
page facing mode editorial
4 500
special campaigns
(does not include technical fees)
€
surface
FILE FORMAT
PDF , СDR, Psd, Tiff, Ai, Eps
RESOLUTION
Bitmap: 300 DPI, minimum 250 DPI.
BEWARE!
15 000
split front cover
10 000
double spread + bellyband
10 000
€
VOLUME
catalogues joint to l’officiel up to 20 p.
double page insert
SIZES
220x285 mm for single pages and inserts
440x285 mm for spreads
(bleed 3 mm with 4 sides)
For catalogues: not more than 220x285 mm
COLOR
inside double gate folder
rates for inserts and CATALOGUES
(inclusion only, at least 2000 copies)
TECHNICAL REQUIREMENTS
5
1,5
DISCOUNTS 2015
(Discount on gross expenditure, granted to an advertiser
or group of advertisers)
CMYK, pantone, greyscale.
All important information (text, logo) must have a 5 mm
intended line from the format. For single pages: 12 mm
from the left side. Colors on the screen might slightly
differ from the printed version.
CONTACT INFORMATION
contract type
%
one-year
20
half-year
10
Address:
162 A , D o s t y k ave n ue , A lmat y, K a z ak h s ta n
P h o n e n um b e r : +7 (727 ) 329 53 31
E - mail : i n fo @ lofficiel . k z
Editor-In-Chief
gau h a r ka p pa rova
edito r@ lofficiel . k z
Head of commercial department:
b ei b it ali b ekov
+ 7 701 111 48 4 3
i n fo @ lofficiel . k z
Associate brand manager
alexa n d r a pa n
+7 705 575 14 27
alexa n d r a . pa n @ lofficiel . k z
PR-manager
fa r iz a aida r b ekova
+7 7 7 7 268 0 8 37
f. aida r b ekova@ lofficiel . k z
professional discount
for advertising AGENCies – 20 %
first MEDIA GROUP
32
first MEDIA GROUP