all in for your ride - Brandwave Marketing LTD

Transcription

INTRO
A LITTLE INSIGHT
Brandwave is an award winning, full-service marketing agency specialising in the sports market. Delivering on a
global scale with some of the most successful brands in the industry, our work is driven by our genuine passion for
sport and the outdoors. Inspired by our shared interests, we work closely with our clients to create effective and
unforgettable campaigns, which can be seen all over the world.
Our vast in-house expertise allows us to provide full creative, content and strategic services to all of our clients.
From inventing and delivering advertising and experiential campaigns, to creating content, websites and movies,
and devising and implementing global consultancy projects. Whatever the project we’re working on we pride
ourselves on our experience, reliability, and proven ability to consistently push the boundaries of sports marketing.
002
003
www.brandwavemarketing.com
/brandwave
@brandwaveteam
INTRO
A WORD, IF I MAY...
Growing up by the beach, I am lucky
enough to have taught, worked, and
competed in a huge variety of different
sports since I was a kid...
I think with most sports as with life in
general, you pretty much get out what
you put in.
I’m always grateful to have personally
gotten so much out of sports over the
years - the sheer exhilaration, the focus,
and the inherent sense of achievement,
but also the great friends, the travel,
and the balanced lifestyle that goes
with it all.
The Brandwave team come from a
pretty broad spectrum of sporting
backgrounds but we all share the same
passion. We love our work and we’re
collectively proud to be a growing part
of an industry that actively promotes
sports to a wider audience.
When I first started the company, I
never dreamed that we would work with
some of the iconic brands, athletes, and
associations that we do today.
We love being inspired by our clients
and we’re happily obsessed with
creating innovative, fresh and exciting
new campaigns.
We think the most important bit of
any new marketing project is to really
understand the mindset of the target
audience. For the most part, I reckon
that we’ve got that bit covered before
we even get started...
Founder, Director and proud
member of the target market.
004
005
/brandwave
@brandwaveteam
BRANDWAVE
CAUSING EFFECT
meet
the team
THE BRANDWAVE TEAM
The Brandwave team come from a broad spectrum of sporting backgrounds; from enthusiastic amateurs to Olympic athletes
and everything inbetween... what makes us different is that we all share an unrelenting passion for sports. We love our work,
we’re happily obsessed with creating innovative, fresh and exciting new campaigns, and we’re collectively proud to be part
of an industry that actively promotes sports to a wider, global audience. We think the most important part of any marketing
campaign is to really understand the mindset of the target audience. We can understand our client’s target market, because
we are their target market.
DANIEL MACAULAY
VICKY STICKLAND
EMMA COX
SAM FREEMAN
RICH NICKLEN
OLIVIA BOLESWORTH
Managing Director
Commercial Director
Operations Manager
Creative Director
Creative Consultant
Creative
JANE AYLWIN
OLIVER ROBINSON
MATT CROWHUST
SASKIA CLARK
EMILE KOTT
MATT ANKERS
Financial Controller
Account Manager
Marketing Consultant
Marketing Consultant
Senior Web Developer
Creative
006
007
/brandwave
@brandwaveteam
BRANDWAVE
CAUSING EFFECT
home
sweet home
008
BRANDWAVE HQ
At Brandwave, home is where the surf is. Our offices are located near the historic city of Chichester, about an hour south
of London, and just a stone’s throw from some of the best surfing and windsurfing on the south coast. A short drive north
brings you to the South Downs, and some pretty epic mountain bike trails in the surrounding hills.
Creative meetings usually take place in the forest room, our little slice of office nirvana, or outside on the deck with a bean
bag and a beer. All things considered, it’s not a bad place to be.
009
/brandwave
@brandwaveteam
BRANDWAVE
CAUSING EFFECT
a UK top 100
creative company
TOP OF THE CLASS IN THE UK CREATIVE INDUSTRY
The UK Trade & Investment (UKTI) has chosen a taskforce
of the UK’s top 100 creative sector companies, who work
overseas, to demonstrate and share good practice across
the industry. Brandwave have been chosen to work on this
taskforce alongside the likes of the British Museum, ES
Global, Zaha Hadid Architects and the V&A.
Dealing with thousands of companies every year across
the globe, you can imagine how over the moon we were to
hear that the UKTI had recognised our creative work and
that we had been chosen as one of the top UK agencies to
represent the UK creative industry.
UK Trade & Investment
recognises Brandwave
as a standout creative
agency working in the
sports sector. Their existing
work and relationships
with multi-national clients
meant they were a natural
choice to represent the
UK’s creative industry
across the globe together
with other like-minded
companies.
Duncan Hill
010
UKTI Business Sport Specialist
0011
/brandwave
@brandwaveteam
NETWORK B
THE EVENT
facilitating
collaborations
NetworkB
THE LAUNCH
THE LAUNCH
The desire to collaborate is a familiar trend amongst the
sport industry as brands seek to attract new audiences
outside of the immediate market and build brand equity.
September 18th saw the inaugural NetworkB event launched.
An evening designed to help bring sports brands across
different sectors together. Brandwave wanted to facilitate
collaboration in a way that had never been done before,
inviting over 100 guests from the most forward thinking and
respected sports, automotive, marine, tech, nutrition & FMCG
brands for an evening in central London.
With brands moving across sectors, there are new
markets to be explored, different skill sets and content to
be shared, and a greater scope of what can be achieved
together. Consequently, NetworkB – Facilitating
Collaborations was born…
The desire to collaborate is a familiar trend amongst the sport
industry as brands seek to attract new audiences outside of
the immediate market and build brand equity.
0012
/brandwave
@brandwaveteam
0013
CLIENT
ADIDAS
adidas needs little introduction, it is unquestionably one of the
worlds most prestigious sports brands. Since it’s foundation in 1949,
it’s a brand that has led in innovation and design, seeking to help
athletes of all skill levels to achieve their peak performance, with
products spanning sports and lifestyle goods across the globe. It is
impossible to imagine the sporting world without the 3 stripes.
We have worked with adidas since 2007 creating multiple integrated
campaigns for a broad range of product categories and target
markets. In 2012, we were selected as lead agency for the global
launch of their new cycling category, developing the creative
campaign and delivering all assets from photo shoots and print
advertising to brochures and POS.
014
015
/brandwave
@brandwaveteam
CLIENT
ADIDAS
all in
for sunday
morning miles
all in
for the win
adidas Supernova cycling series as worn by
Jonathan and Alistair Brownlee
ALL IN FOR YOUR RIDE
Working alongside British Cycling athletes including Sir Chris Hoy, Lizzie Armitstead, and Alistair & Jonathan Brownlee,
we created the ‘all in for your ride’ campaign. The campaign involved the creation of all deliverables from scratch
including: studio and location photography, copy writing, press and online advertising, POS, store windows, brochures
and product launch events.
adidas adiStar cycling series as worn by
Lizzie Armitstead
016
CLIENT
ADIDAS
R em ova ble ha lf ma nn eq uin pro du ct
dis pla y
all in
for your ride
B ran de d forwa rd -fa cing
sh elv ing ba se un it
adidas cycling kit combines lightweight technologies and Formotion
fit for greater comfort and performance no matter what your ride
adiStar. Supernova. Response. British Cycling*
In stores now
*British Cycling available April 2013
R em ova ble side
pa ne l g rap hics
BRITISH CYCLING TEAM KIT BROCHURE
Clockwise from top left: adidas shelved Mannequin POS units developed for British Cycling team and inline kit launches. Supernova web banner advertising on Cycling Weekly
website. Supernova window for Cycle Surgery.
018
BRITISH CYCLING TEAM KIT LAUNCH
Six-page fold out brochure designed for product
launch. The brochure cover featured a macro shot
of the new breathable fabric, taken in our studio.
Sir Chris Hoy launches our new ‘No
Ordinary Kit. Extraordinary Results’
campaign at The London Bike Show.
0019
/brandwave
@brandwaveteam
CLIENT
ADIDAS
We were really
impressed with the
creative Brandwave
produced for us.
We have used this
campaign internally
to demonstrate best
practice for launching
future global campaigns
across multiple media
platforms.
BRITISH CYCLING TEAM KIT LAUNCH PRINT AD
For the British Cycling team kit launch, we created the ‘No Ordinary Kit. Extraordinary Results’ campaign.
The campaign focused on the extraordinary results achieved by the British Cycling team during the last
eight years they have worked with adidas. The print ads were run across UK print media including Cyclist,
Cycling Weekly, Rouleur, Cycling Plus, and Pro Cycling magazines.
020
C at Sinton
Brand Communications Manager | adidas
021
/brandwave
@brandwaveteam
CLIENT
O’NEILL
When Jack O’Neill invented the first wetsuit in 1952, he invented an industry.
O’Neill has grown into a global manufacturer of surfing wetsuits and apparel
and maintains a healthy lead in the industry by consistently producing the
most innovative and functional products on the market.
We have worked with O’Neill from their European headquarters since 2007,
developing a huge variety of projects, campaigns, and deliverables.
Working with such a unique and inspirational brand has always encouraged
us to produce powerful and iconic creative that has withstood the test of
time in the global action sports market.
022
023
/brandwave
@brandwaveteam
NO
BOARDSHORT
DRIES FASTER
Hydrofreak featuring O’Neill Hyperdry nano
technology repels more water, which means
they dry completely in under 300 seconds.
Minimum weight, maximum comfort.
Ultimate surfing performance.
oneill.com/hydrofreak
CLIENT
O’NEILL
HYDROFREAK BOARDSHORT LAUNCH
Delivering a global print and digital campaign for some of the most innovative boardshorts the world has ever seen, is not an
opportunity that presents itself every day. The Hydrofreak campaign focused on the speed that the new boardshorts can dry as the
main USP, and by using a striking product shot at the center of each visual, we have been able to deliver a unique and innovative
product campaign on which to build videos and online support. Featured in print and instore throughout 2014, the Hydrofreak
campaign continues to develop the O’Neill brand image and keeps them at the forefront of innovative surfwear worldwide.
P. 100
AAC
1920 x 1080
P. 100
I’ve really enjoyed
working with the
Brandwave team
on the Hydrofreak
campaign. I found
them to be very
professional,
thorough and on
brief! Thanks again
for the great work.
Michael Heath
026
Global Marketing Manager | O’Neill
027
/brandwave
@brandwaveteam
CLIENT
SHIMANO
Shimano are undoubtedly the leading and largest brand of cycling
components in the world. If you’ve ever ridden a bicycle, the
chances are very high that Shimano have helped the wheels turn
in one way or another.
Founded in 1921 they are renowned for innovation and have played
a dominant role in evolving the global cycling industry into what it
is today.
028
029
/brandwave
@brandwaveteam
CLIENT
SHIMANO
Make every pedal stroke, every revolution of the wheels, every
climb, every kilometre count. Shimano SPD-SL is the complete
pedalling system, precision engineered to work together in
perfect synergy with our Custom-Fit technology for
ultimate comfort, stability and performance
Ride. Replenish. Repeat. When performance matters most you need to stay hydrated.
Packed with innovation, UNZEN is sculpted to fit your riding position perfectly for all
day comfort and features our ergonomic Rider Fit Cross Harness technology,
leaving you free to breathe and move without any restriction.
Featured_ SH-R320 & PD-9000
Shimano_UNZEN_210x275.indd 1
19/02/2014 09:58
Shimano_R320_210x297.indd 1
24/02/2014 11:14
Make every pedal stroke, every revolution of the wheels,
every climb, every kilometre count. Shimano SPD is the
complete pedalling system, precision engineered to work
together in perfect synergy with our Custom-Fit technology
for ultimate comfort, stability and performance
CREATIVE CAMPAIGN
With shoes and pedals designed to work perfectly in sync to increase pedal power, hydrophobic eyewear
designed to maintain clear vision for the rider in any conditions, and ergonomic backpacks to fit the riders'
position and carry all their equipment safely; the Made for Each other campaign provided a diverse and
versatile platform on which Shimano could promote it's ability to help riders perform better through the
use of technology.
030
Featured_ SH-XC90 & PD-M980
CLIENT
SHIMANO
IN-STORE AND POS ITEMS
Instore artwork of the Shimano “Made for Each Other” campaign highlighting the relationship between shimano cycling
shoes and pedals. This versatile concept was applied across instore units including window banners, counter top units
and hanging banners.
We were so
happy with the
‘Made for Each
Other’ campaign
that we decided
to roll it out across
all Shimano
product categories.
Brandwave more
than hit the brief
on this one!
Martin Ilg
032
European Marketing Coordinator | Shimano
033
/brandwave
@brandwaveteam
CLIENT
SALOMON
Insert copy here
Hero shot to be inserted
Founded in 1947, Salomon still stand at the forefront of the
mountain sports market to this day.
Driven by authenticity and continuous product innovation,
they are committed to developing the very best gear for skiing,
snowboarding, adventure racing, hiking and trail running.
Salomon are a brand that display a true passion for quality
craftmanship and endeavour to create the finest equipment
to take on mountainous environments across the globe.
034
035
/brandwave
@brandwaveteam
CLIENT
SALOMON
THE EVENT
Starting in South West London, the runners were lead on a secret
8km CITYTRAIL™ through the heart of the city. After a quick Switch
en-route to the X-Scream running shoes, the runners continued along
the trail before finishing at event partner Profeet’s flagship store.
CREATIVE CAMPAIGN
The challenge was set for Brandwave to create an event
identity to bring the event to life and attract the inner-city
running audience. Those runners that crave the mountain air
yet want to explore the urban playgrounds on their doorsteps.
Inspired by the exchange concept of the event, Brandwave
conceived ‘The Switch’ event concept. An overarching identity
comprising of logo design, copy writing and the creation of
event merchandise. All of which were developed to echo the
brand’s mountain adventure heritage across the city streets.
036
0037
/brandwave
@brandwaveteam
CLIENT
SALOMON
EVENT MOVIE
Along with the event photography, a movie was also
filmed and produced by Brandwave to ensure this unique
event was captured to encourage other runners to sign up
for the next Switch.
P. 100
AAC
1920 x 1080
P. 100
AAC
1920 x 1080
Superb from
start to finish.
Brandwave have
always kept me
in the loop with
this project and
that’s exactly what
I needed.
Tord Nilson
0038
Sports Marketing Manager
0039
/brandwave
@brandwaveteam
CLIENT
CLIPPER ROUND THE WORLD YACHT RACE
The Clipper Round The World Yacht Race offers non-professional sailors the
opportunity to compete in a unique, life-changing round the world yacht race,
covering 40,000 miles.
In 2012, we were selected by Clipper Ventures as their new global lead marketing
agency creating a new corporate brand identity, B2C recruitment campaign, and
B2B sponsorship campaign.
040
041
/brandwave
@brandwaveteam
CLIENT
Clockwise from top left: Annelise, Nik, Beulah, Vicky. Nick, Lisa. Main Image: Wayne.
Clipper_Recruitment_B.indd 1
28/08/2012 13:51
Clipper_Recruitment_C.indd 1
28/08/2012 13:52
clipperroundtheworld.com/watchmystory
VICKY SONG, 29
Sports Commentator
Qingdao, China
NICK BARCLAY, 31
Marketing Strategist
Cape Town, South Africa
Gold Coast Australia
Circumnavigator
APPLY ONLINE AT:
28/08/2012 13:52
clipperroundtheworld.com/watchmystory
LISA BLAIR, 27
Sales Assistant
Queensland, Australia
Swap your commute to become part of the only global
yacht race crewed by amateurs. No sailing experience
required. Training will prepare you for a life changing
adventure. Sign up for a single leg, combine several or
complete a full circumnavigation of the globe.
Clipper_Recruitment_D.indd 1
Qingdao
Leg 8
Edinburgh Inspiring Capital
Circumnavigator
THE RACE OF YOUR LIFE
clipperroundtheworld.com/apply
APPLY ONLINE AT:
+44 (0) 2392 526000
ACHIEVE SOMETHING REMARKABLE CAMPAIGN
We created the ‘Achieve Something Remarkable’ campaign, to emotionally engage
with potential crew through the real-life stories of seven crew members from the
Clipper 11-12 Race.
Through studio photography and individual crew movies, we captured the unique
stories of the seven selected crew members; from why they chose to sign up, what
experiences will stay with them, and how their outlook on life had changed since
completing this unique challenge.
Our campaign was subsequently shortlisted as a finalist for the 2012 Charted
Institute Of Marketing ‘Excellence In Marketing Awards’, and 2013 The Digitals
‘Celebrating Digital Excellence Awards’.
042
APPLY ONLINE AT:
CLIENT
CREW RECRUITMENT BROCHURE
#WATCH MY STORY CREW MOVIES
The challenge of the recruitment campaign was to develop a creative platform that harnessed the
emotion of the race, telling the inspirational stories of past crew members whilst emphasising the
rewards and benefits to prospective crew. We created an integrated multi-media B2C campaign,
interviewing and producing movies of the selected crew to effectively tell their stories, many of
which are truly incredible… they certainly inspired us.
The crew recruitment brochure was an important deliverable of the new campaign. We created the new 28
page print brochure, ensuring the end product had a unique and flexible creative template with an emotive and
engaging aesthetic.
P. 100
1920 x 1080
P. 100
1920 x 1080
044
045
/brandwave
@brandwaveteam
CLIENT
B ran de d f la gs
Ev en t br an ding
an d ac tio n
ima gery on pa ne ls
rac e of yo ur
life st art s he re’
ca mp ai g n br an ding
‘ ‘T he
A unique partnership programme offering up to 18 months exposure
to a cumulative global media audience in excess of a billion people.
A versatile marketing opportunity that can be tailored to match your
individual branding objectives. A bespoke promotional platform that can
be customised to become as exclusive as your brand.
It’s so much more than just a race…
FIND OUT MORE:
clipperroundtheworld.com/partnerships
[email protected]
MOBILE RECRUITMENT TRUCK BRANDING
TRADE SPONSORSHIP ADVERTISING
Clipper Ventures wanted the new recruitment campaign to be integrated into the race stopover events across the globe.
As part of the campaign launch, we branded a fully mobile recruitment office allowing potential crew recruits to sign up for
the next race on site.
We created the B2B trade advertising campaign to target potential team sponsors, host ports and corporate
partners. The new sponsorship strapline ‘Let the World See Your Brand From a New Perspective’ highlights the
international appeal and associated brand equity gained through sponsorship of the race.
046
047
/brandwave
@brandwaveteam
CLIENT
The brandwave
team have a
unique way of
bringing abstract
ideas to life with
energy and
vibrancy
Terri C larke
048
Marketing Brand Manager | Clipper Round the World Yacht Race
049
/brandwave
@brandwaveteam
CLIENT
BERGHAUS
Founded in 1966, Berghaus was inspired by what climbers actually wanted
and needed. Its status as an iconic and pioneering British brand has grown
exponentially through four decades of technical product innovation.
In 2009, Brandwave were selected as lead agency to help Berghaus
communicate their new product and technical stories across the globe.
Over the years, we have worked on every part of their marketing mix.
050
051
/brandwave
@brandwaveteam
REDUCED DRYING TIME
Leo Holding, Climber & Base Jumper.
Leah Crane, Climber & Boulderer.
IMPROVED PACKABILITY
BERGHAUS
HIGHER WARMTH
TO WEIGHT RATIO
EX
BERGHAUS
A little less persperation,
a little more action please.
The Ultimate Commute
and LIVE FOR ADVENTURE are trade marks of Berghaus Limited. GORE-TEX is a registered trade mark of W.L. Gore and Associates. © 2011 Berghaus Limited.
AM
PL
E
and LIVE FOR ADVENTURE are trade marks of Berghaus Limited. GORE-TEX is a registered trade mark of W.L. Gore and Associates. © 2011 Berghaus Limited.
ENHANCED HEAT RETENTION
Berghaus Baselayer Technology engineered
to provide ultimate comfort and protection
when pursuing your adventure.
MAGMA DOWN JACKET
INCREASED WATER REPELLENCY
BERGHAUS
FEATURING HYDROPHOBIC DOWN TECHNOLOGY
CLIENT
www.berghaus.com
Discover more at www.berghaus.com
BUILT FOR SPEED
GORE-TEX® ACTIVE SHELL
OPTI-STUD TECHNOLOGY
DESIGNED TO TAKE WHATEVER YOU CAN THROW AT IT.
Our iconic new footwear range provides an extended collection of high performance
products, all featuring OPTI-STUD® technology to enhance your power to perform
in any environment. So when the rain-soaked terrain underfoot tests your nerve, the
unrivalled grip of our unique design gives you the confidence to take on any trail.
Philippe Gatta is built for speed. He’s made more than 30 ascents
in the Mont Blanc Massif, completed all 7 summits in the 7 summits
challenge on his first attempt, and he’s run more than 25,000 miles in
some of the most challenging races on earth. All-weather athletes, like
Philippe, demand a lot from their gear. The Velum Jacket featuring
GORE-TEX® Active Shell technology is engineered to be the ultimate
highly breathable, light weight, performance jacket designed for
activities such as trail running, mountain biking, and fast alpine ascent.
Let nothing slow you down.
Velum Jacket
w w w. b e r g h a u s . c o m
w w w. b e r g h a u s . c o m
Philippe Gatta, Grands Montets ridge, Aiguille Verte Chamonix
Clockwise from top left: Argentium Baselayer campaign demonstrating thermal properties of product via special studio photography (2013). Opti-stud Technology
campaign using studio photography to demonstrate how different soles work on a broad range of trail running / hiking surfaces (2011). Partner ad with GORE-TEX®
promoting Active Shell Technology (2012). Live For Adventure campaign featuring Leo Holding and Leah Crane (2012). Main image: Leo Holding’s Amazonian Jungle
brand ad. (2013).
Active Shell_AW11 Ad.indd 1
054
06/07/2011 13:06
Innovative thermal insulation technology that keeps you warmer
and dryer in the coldest and wettest conditions imaginable.
Hydrophobic Down combines all of the thermal benefits of natural
down with the lightweight, water repellency, and easy packing
properties of synthetic down.
MORE THOUGHT, LESS WEIGHT
www.berghaus.com
CLIENT
BERGHAUS
EXTREM™ RANGE GUIDE
MAG NIFY
10 0%
AN
GL
E3
The Berghaus Extrem™ series represents the pinnacle of their
technological product design. We completely redesigned
the 13/14 Extrem™ Range Guide to present the product
technology stories in a more engaging way. Working with world
leading climber and adventurer, Leo Holding, we developed a
series of features explaining the product development process
and how this is incorporated into all new Extrem™ products.
6O
X.
7
.6
ER
MO DE
..
..
:::::...
Y
X-R A
:::
:
Y ER
LA
::
.9
::
4
Y.2
.
78
:::
E( I A )
TIV : : : : : : . . .
..
AC : : : :
.
..
...
...
INT
CT
O DU
PR 0278 R
LATE 22
ISO.0 6/3–
X9
FE
ATUR
...
....
:::
::
EC
EA
UR
ISOLATE PRODUCT FEATURE B
X9.0 6/3–220278R
ISOL
X9.0 ATE
6/3– PROD
2202 UC
78 R T FE
AT
3-IN-1 SPECIAL PHOTOGRAPHY
Berghaus’ innovative 3-in-1 layering
system provides ultimate flexibility
and comfort, whatever the conditions.
To communicate the layering concept
visually, we used special photography
combined with a stylised X-RAY effect.
056
057
/brandwave
@brandwaveteam
CLIENT
BERGHAUS
BASELAYER PRODUCT MOVIE
To bring the new Berghaus baselayer product story to life we created a three-minute movie
to be shown at industry trade-shows, in store and online. The movie features 360-product
animation from our photography studio together with an eye-catching combination of
parallax and motion graphics.
P. 100
AAC
1920 x 1080
P. 100
AAC
1920 x 1080
HYDROSHELL FABRIC ANIMATION
We recreated the layered fabric structure of the Hydroshell to maintain a realism to the
animation while water droplets settled on the surface to represent the hydrophobic
nature of the fabric and dynamic arrows clearly illustrated it’s breathability.
P. 100
AAC
1920 x 1080
P. 100
1920 x 1080
AAC
Brandwave really
understood the
brief; they offered
amazing insight
and creativity and
delivered great
assets that have
been received
incredibly well
across the brand.
Jo Scott
058
Global Marketing Manager | Berghaus
059
/brandwave
@brandwaveteam
CLIENT
RNLI
The Royal National Lifeboat Institution, the RNLI, is an internationally
respected charity that ensures the safety of beach users around the
UK coastline everyday. Founded in 1824, their lifeboat and lifeguard
teams have saved in excess of 140,000 lives.
As regular beach goers and with a huge amount of respect for the
work RNLI do, Brandwave were honoured to be selected as the lead
agency for a new campaign to help build awareness of beach safety
across the UK and support the charity that saves lives at sea.
060
061
/brandwave
@brandwaveteam
CLIENT
RNLI
“YOU DON’T NEED TO PACK THE LIFEGUARD” CAMPAIGN
For the new Beach Finder App campaign, we developed a fresh creative concept based on the message “You don’t need to
pack the Lifeguard”. This innovative new creative uses humour to convey a very serious message, which fell in line with the
RNLI’s overall brand values and approach to beach safety. This was primarily aimed at young families heading to the beach.
A3.indd 3
04/07/2013 09:51
A3.indd 1
o
t
d
e
e
n
t
'
n
o
d
u
o
Y
"
"
d
r
a
u
g
e
f
i
L
e
h
t
k
pac
04/07/2013 09:50
Lifeguards are provided on over 240 UK beaches
this summer so why pack your own? Plan a safe and
fun family trip using our free ‘beach finder’ app.
“YOU DON’T NEED TO PACK THE LIFEGUARD” PRINT ADS
For the print ad imagery, we worked alongside real RNLI lifeguards on the studio photo
shoots. To ensure we effectively captured the essence of the campaign, we recreated
typical scenarios experienced by families preparing to head to the beach throughout the
summer. The print adverts were placed in strategic locations in the South of England and
along key coastal routes including service stations.
062
DOWNLOAD THE FREE RNLI ‘BEACH FINDER’ APP NOW!
*No lifeguards were harmed in the making of this advert.
Registered in England and Wales (209603) and Scotland (SC037736). Charity number CHY 2678 in the Republic of Ireland.
The RNLI is the charity that saves lives at sea.
rnli.org/beach
CLIENT
RNLI
SOCIAL MEDIA BRANDING
SOCIAL MEDIA MOVIES
New social media skins were created for Twitter, Facebook and YouTube to fall inline with the campaign.
Online activity for the campaign was centered on social media videos to further express the importance of
lifeguarded beaches and also to generate engagement with the RNLI across social media channels. Lifeguards
played a central role on both shoots and helped bring the creative concept to life and ensured the campaign
connected with families on a personal level.
P. 100
1920 x 1080
P. 100
AAC
AAC
1920 x 1080
1920 x 1080
FACEBOOK AND YOUTUBE
Social media skins
COME ON DAD
Shot on location at a popular Bournemouth beach on an overcast British summer day, the
video illustrates the father figure of the family physically carrying a lifeguard unnecessarily
and re-emphasises the key message of downloading the Beach Finder App.
TWITTER
Background and cover image
P. 100
AAC
1920 x 1080
P. 100
AAC
1920 x 1080
AAC
1920 x 1080
GOING TO THE BEACH
“YOU DON’T NEED TO PACK THE LIFEGUARD” CAR STICKERS
To increase the reach of the Beach Finder App campaign, we also created car stickers to further spread awareness of the
campaign to families heading to the beach and encourage downloads of the ‘beach finder’ app.
064
A video shot on location in the suburbs of Poole UK, visually highlighting the typical routine
many families experience when taking their children to the beach. It was imperative that the
video over exaggerated the key campaign message “You don’t need to pack the Lifeguard”.
065
/brandwave
@brandwaveteam
CLIENT
RNLI
BEHIND THE SCENES MOVIE
We produced a short and informative movie to highlight what went on behind the scenes of the photo
shoot and how the final imagery for the campaign was captured.
It has been a real
pleasure to work with
Brandwave. Their fresh
approach and energy
has been pivotal in
developing a new
creative direction we
have not tried before,
using humour to
engage the audience
for what is a serious
message.
Ross Macleod
066
Coastal Safety Manager (Marketing) | RNLI
067
/brandwave
@brandwaveteam
CLIENT
THE NORTH FACE
Continuous feedback from their athletes and over forty years of
product development experience means The North Face is a brand
that is synonymous with functional innovation, and consistently
pushes the boundaries of design possibility.
We began our relationship with The North Face in 2011, designing and
building their exhibition stand for the ISPO trade-show in Munich.
Working with The North Face gives us access to some of the most
inspirational athletes and product stories in the action sports market.
068
069
/brandwave
@brandwaveteam
CLIENT
THE NORTH FACE
EXPERIENTIAL PODS
As part of our concept for the ISPO exhibition stand, we designed and built two experiential pods to communicate the new
PATROL 24 ABS Pack and MERU product stories. The pods were fully interactive with seamless screen technology and
omni-directional speakers allowing users to completely immerse themselves in the new hero products. We designed the pods
so that they could be easily erected, dismantled, shipped around the world, and adapted for new product stories in the future.
We worked with three times snowboarding world champion, Xavier De Le Rue, to develop the new creative campaign and
explain how ABS technology based products, such as The PATROL 24 series, can save lives when avalanches occur.
ABS PACK
FEATURES.
1
2
ABS® air canister pocket.
The North Face® embarked on a journey of
collaboration between the athletes, design team and
exploration goals to engineer new products that would
allow the team to return to Meru and make a second
attempt at the summit.
SURVIVAL
Main compartment.
4
Airbag deployment pockets.
5
Diagonal ski carry system and vertical board carry system.
6
ABS® activation pull-handle.
7
Hipbelt with metal buckle, two large pockets and
leg loop for extra security.
8
Comfortable molded foam back panel with Spine
channel for extra ventilation.
9
Helmet carry loops.
20,700 ft [6,309 m]
30°52’5” N 79°1’56” E
2008. THE NORTH FACE TEAM
SHARK’S FIN - FIRST ATTEMPT
From this collaboration, the Meru Kit is born, a kit
developed specifically for high-altitude travel and
which allow the athletes to travel lighter and faster
than ever before.
ON SUNDAY OCTOBER 2ND 2011, CONRAD, JIMMY
AND RENAN REACHED THE SUMMIT OF THE
PREVIOUSLY UNCLIMBED SHARK’S FIN ROUTE
ON THE NORTHWEST FACE OF MERU.
Large avalanche tools pocket, with organization
sleeves and backcountry essentials.
3
10
02
10
2011
97%
PATROL 24
2011. THE NORTH FACE TEAM
MERU - SHARK’S FIN SUMMIT
IN 2008, THE ELUSIVE SHARK’S FIN ON THE
NORTHWEST FACE OF 20,700-FOOT MERU FORCED
CONRAD, JIMMY AND RENAN TO RETREAT 100
METERS FROM THE SUMMIT DUE TO INTENSE
COLD AND DIFFICULT CLIMBING.
2006. MAREK HOLECEK
JAN KREISINGER
2006. SHARK’S FIN NORTHWEST
FACE - MAREK HOLECEK AND
JAN KREISINGER ATTEMPT
RETURN
TO MERU
Ice axe attachments.
070
071
2001. VALERI BABANOV
2006. HIROYOSHI MANOME
YASUSHI OKADA
MAKOTO KURODO
YASUHIRO HANATANI
/brandwave
@brandwaveteam
CLIENT
THE NORTH FACE
S cree n
EXPERIENTIAL PODS
We worked closely with ABS and The North Face to really understand the new product’s
USPs and the marketing objectives. The North Face wanted to convey the product’s attributes
in a simple manner which would translate across a broad range of target markets. Therefore,
we designed the pods to explain the product stories in a technically accurate and aspirational
way, so they were easily understood by the end user. The creative we produced for the Return
to Meru pod was also carried out across the whole online and offline campaign.
n
Int eg rat ed 2m widione alsc ree
ak er
spe
ct
ire
i-d
mn
O
wit h
L ig ht bo x
0.5m
S cree n
2.7 m
1.7 m
3m
3m
Clockwise from top left: Xavier De le Rue talks through the features of the PATROL 24 ABS Pack at ISPO. The avalanche simulation ‘Shake Test’ was designed to demonstrate
the principle behind the PATROL 24 ABS Pack’s twin airbags - larger objects ‘float’ to the surface when shaken (try it with your cereal). ABS equipped PATROL 24 pack. Return
to Meru pod at ISPO. TNF climbers Renan Ozturk and Conrad Anker sign the Return to Meru pod.
072
073
/brandwave
@brandwaveteam
CLIENT
PEARL IZUMI
Pearl Izumi is a brand at the core of performance apparel. For
over half century, they have led the way for innovations in fabric
technologies, garment construction and design. Founded in Japan
and continually developed in Colorado, they still live to create the
best performing apparel and footwear across the ride, run, fitness
and triathlon markets.
0074
0075
/brandwave
@brandwaveteam
CLIENT
PEARL IZUMI
W EM TRAIL N2
EM TRACK N2
CREATIVE CAMPAIGN
We created a series of advertisements for the Pearl Izumi Dynamically Different campaign demonstrating an
evolution in running comfort. This was achieved through the concept of running on feathers - maximising your
running pleasure, whether your out exploring forest trails or creating an urban adventure.
DYNAMICALLY DIFFERENT
EM TRAIL N2
The Dynamically Different campaign was applied to multiple point-of-sale products, print and digital media.
pearlizumi.com
0076
CLIENT
PEARL IZUMI
BEHIND THE SCENES
Having successfully
worked with Brandwave
in the past, we briefed
them to create a series
of compelling images
for our Dynamically
Different campaign.
The objective of
depicting an evolution
in running comfort, was
successfully met by
the Brandwave team.
We worked with internationally renowned studio
photographer, Simon Moss to help bring the new Pearl
Izumi ‘Dynamically Different’ campaign to life. The
shoes and feathers were photographed separately
with the background composition then art-worked in
during postproduction. We also created a mini feature
movie with behind the scenes footage of the campaign
being shot.
Lorna Schouten
0078
European Marketing Manager
CLIENT
NEILSON HOLIDAYS
Neilson have been in the action sports holiday industry for 37
years and are one of the leading active holiday companies in the
UK. Having won multiple industry awards, they have a wealth of
experience and an unrivalled team of experts offering a superb
range of active holidays, all around the world.
In 2012 we were chosen as the new lead creative agency to help
the brand take their marketing communication to the next level.
Our first challenge was to create a new Beach Clubs 2013
marketing campaign. Neilson were keen to focus on all of the
positive activities experienced whilst on a Neilson holiday and to
hero their loyal customer base.
080
081
/brandwave
@brandwaveteam
CLIENT
NEILSON HOLIDAYS
CHUFFED
TO BE
ON A
NEILSON
HOLIDAY
TO BE NEILSON CAMPAIGN
Drawing on a detailed brief and our own experiences of the brand we created the ‘To Be Neilson’ campaign.
The campaign focused on the key emotions felt by each of the target markets – mums, dads, teenagers and
kids. The strong, yet simple creative template is instantly recognisable as Neilson, it sells the values of the
Neilson brand and allows for an integrated campaign which works across all online, print and cross track
advertising on the London Underground, HTML emails and brochures.
Neilson really know what motivates their target markets and few campaigns we have worked on have
allowed us the opportunity to work on such an emotive and broadly integrated creative.
Choose from one of our fantastic resorts and enjoy our wide range of
inclusive activities including wakeboarding, windsurfing, biking, sailing,
tennis and yoga. With superb childcare facilities you can rest assured your
kids will be having a great time too. We are chuffed to be Neilson
Visit www.neilson.co.uk/times
Call 0844 879 8325
Or visit a Thomas Cook store
082
Terms and conditions apply, see website for full details. Part of the Thomas Cook Group
CLIENT
NEILSON HOLIDAYS
The Brandwave
team showed an
exceptionally clear
understanding of
our market and
what was needed
to invigorate our
marketing activity.
C arol Bolger
084
Marketing Manager | Neilson Holidays
085
/brandwave
@brandwaveteam
CLIENT
ADIDAS EYEWEAR
Founded in 1948, the three stripes of the adidas logo have become
synonymous with global sporting excellence and are now one of
the most recognised brands in the sports industry.
When adidas first diversified into the eyewear market, they
brought with them an unparalleled level of expertise and it came
as no surprise to many that they quickly became one of the most
respected players in the market.
Game changing new products such as the Evil Eye and Terrex
has helped to cement the brand’s position as a global eyewear
leader and the go-to brand for athletes who are serious about their
optical performance.
086
087
/brandwave
@brandwaveteam
CLIENT
ADIDAS EYEWEAR
© 2014 Silhouette International Schmied AG, adidas Global Licensee, adidas, the 3-Bars logo, and the 3-Stripes mark are registered trademarks of the adidas Group.
bring on
the water
EVIL EYE
In parallel with the Tycane Pro “Bring on the Water” campaign, we
used striking action imagery of Mountain Bike legend Richie Schley,
to support the launch of the Evil Eye Half-Rim Pro frames. A cycling
specific set of frames with hydrophobic technology to improve the
riders’ clarity of vision in all conditions.
evil eye halfrim pro - hydrophobic
Richie Schley (CAN) wearing evil eye halfrim pro with hydrophobic lenses
adidas.com/eyewear
088
CLIENT
ADIDAS EYEWEAR
In 2013, we provided the creative platform to launch the Tycane Pro, an incredible new product which has
revolutionised industry standards in lens curvature and hydrophobic technology. Innovative new product features were
also introduced to repel dust more effectively, reduce glare from the water and prevent salt from obscuring vision.
P. 100
AAC
1920 x 1080
TYCANE PRO
bring on
the water
P. 100
1920 x 1080
tycane pro - hydrophobic
BRING ON THE WATER HYDROPHOBIC CAMPAIGN
The Brandwave team worked extensively with leading sports optometrist, Nick Dash, Sailor Sam
Goodchild and Olympic Champion sailor, Jochen Schumann, to test the Tycane Pro eyewear against
competitor products in both a controlled laboratory environment and on the water in a racing scenario.
better repellency against dirt and water
Sam Goodchild (GBR) wearing tycane pro with hydrophobic lenses
adidas.com/eyewear
090
ADIDAS EYEWEAR
CLIENT
traction gripTM
360 memory hinge
TM
SPX TM frame
ensures a secure fit when
you are on the move
flexible, ultra-light and
break proof, for supreme
comfort and durability
hinge flexes in all directions whilst
retaining the original shape
see better.
be better.
see better.
be better.
double snap nose pads
adjustable to your personal fit
invoke
when sport is your style – invoke offers a precise fit with
lightweight, flexible and durable SPX™ material.
adidas.com/eyewear
invoke
when sport is your style – invoke offers a precise fit
with lightweight, flexible and durable SPX™ material.
worn by road cycling pro Giovanni Visconti (ITA)
adidas.com/eyewear
Performance_Optics_Giovanni_Mixed_Deliverables.indd 8
16/12/2013 17:00
INVOKE SERIES
Building awareness of adidas’s entry into the optical frames market, we were challenged to engage a sports-focused
audience with a product used in the office. We built a creative campaign to support the launch of these highly technical
glasses; with SPX frames, adjustable nose pads and memory hinges to fit the user, Invoke are the highest performance
frames on the market.
Brandwave
instantly brought
in-depth industry
knowledge to
this campaign, we
look forward to
working with them
on the next phase
of the Tycane
Pro marketing
campaign for 2014!
Ben Ashlin
092
Global Head of Marketing at adidas Eyewear | adidas
093
/brandwave
@brandwaveteam
CLIENT
HENRI LLOYD
Henri Lloyd needs no introduction to the sailing world, the brand has
been at the forefront of technically innovative sailing apparel for over 40
years. Their ‘Marine Technical’ range has unquestionably become the
industry benchmark for performance design and is standard attire for
elite sailors across the globe.
In 2007, we were selected by Henri Lloyd as the new lead agency to
help them redefine their target markets and elevate all of their global
marketing communication.
20 O
094
3.5m 11.4ft
Over the years, we have worked on all elements of the marketing mix
and developed numerous new campaigns to help the brand stand out in
the crowded and competitive sailing apparel market. Working with some
of the world’s best sailors such as; five times Olympic medal winner, Sir
Ben Ainslie CBE has allowed us to continually develop unique marketing
campaigns with a global reach and appeal.
095
/brandwave
@brandwaveteam
CLIENT
HENRI LLOYD
generated at BeQRious.com
www.henrilloyd.com/sailing
to learn more scan this link
with your smart phone
We creaTe
THE TECHNOLOGY
YoU creaTe
THE PASSION
ocean / offshore
When you live for the exhilaration of the open seas, nothing should distract
you from the moments that inspire you. For five decades we’ve committed
to finding the practical innovations that will give you the edge in the
toughest conditions, rigorously refining every detail to meet the highest
standards of sailing’s elite. When the racecourse becomes a battleground,
our cutting edge technology ensures maximum performance, enabling
you to stay completely absorbed in the action.
HISTORY – SOME ARE DESTINED TO READ IT, OTHERS ARE DESTINED TO WRITE IT.
Ben Ainslie - Triple Olympic gold medalist.
www.henrilloyd.com
HANDLE WITH CARE
FOR MORE ON BLUE ECO VISIT //
With an expanded product range for 2011, the award winning Henri Lloyd Blue
Eco series continues working towards it’s goals of increased sustainability and
reduced environmental impact. As the first international marine clothing brand to
engage in the infinite recycling programme, Henri Lloyd believe that is important
to protect both sailors and the seas in which they sail.
The ‘infinite-loop’ system means that customers can return worn-out Blue Eco
products to Henri Lloyd for recycling through Teijin’s revolutionary fibre-to-fibre
recycling facility. The recycled raw material is then broken down into new, highly
durable polyester fibres and engineered into recycled fabric that is used for the
manufacture of new Blue Eco products.
www.henrilloyd.com
ADAPTABLE TECHNOLOGY
www.henrilloyd.com
FOR MORE ON DIMENSION VISIT //
www.henrilloyd.com
DIMENSION BALANCES THE BEST OF WATERPROOF AND BREATHABLE TECHNOLOGIES
TO DELIVER A NEW LEVEL OF PERFORMANCE THAT MOVES WITH YOU WEAR AFTER WEAR
Dimension brings together two leading fabric technologies into one garment. A
360 stretch face fabric is combined with a tough and highly breathable waterproof
laminate resulting in protection and flexibility in perfect harmony.
Clockwise from top left: Ben Ainslie brand ad (2010). ‘We Create the Technology. You Create the Passion’ (2012). Dimension product ad (2011). Blue Eco ‘Handle With Care’ (2011).
Main image: ‘History - Some are destined to read it, others are destined to write it’, Sir Robin Knox-Johnston, brand ad ((2010).
096
HISTORY – SOME ARE DESTINED TO READ IT, OTHERS ARE DESTINED TO WRITE IT.
Sir Robin Knox-Johnston - The Sunday Times Golden Globe 1968/9
www.henrilloyd.com
CLIENT
HENRI LLOYD
EXPERIENCE THE SHOCKWAVE MOVIE
As part of our integrated campaign for the Henri Lloyd Shockwave series, we made a powerful and
dynamic two-minute movie primarily for use within the brand’s social media channels. The movie
premiered at the launch of the new product series at METS trade-show in Holland.
P. 100
AAC
1920 x 1080
P. 100
1920 x 1080
AAC
098
099
/brandwave
@brandwaveteam
CLIENT
HENRI LLOYD
generated at BeQRious.com
www.henrilloyd.com/sailing/extremewaterproofboot
EXTREME WATERPROOF BOOT PRODUCT ANIMATION
For the Extreme Waterproof Boot campaign we linked all advertising, POS, and brochures
to a bespoke product animation via a unique branded QR code. The campaign made full
use of our studio photography and animation capabilities.
THE NEW
EXTREME
WATERPROOF
BOOT
P. 100
AAC
1920 x 1080
P. 100
SETTING NEW STANDARDS
AAC
1920 x 1080
For 5 decades our passion has been to develop new ways of
providing sailors with protection from the elements. Now we
challenge convention again with the re-invention of the waterproof
boot. The next generation Extreme Waterproof Boot features a
twin-skin system which creates not one, but two waterproof barriers protection from the outside and the inside.
The new Extreme Waterproof Boot provides a level of comfort and
waterproofness that needs to be experienced to be believed.
0100
www.henrilloyd.com
CLIENT
HENRI LLOYD
FOOTWEAR SPECIAL PHOTOGRAPHY
For this campaign, we created a
studio set using perspex and water to
highlight the additional grip attributes
of the Octogrip sole when wet.
3D MATERIAL RENDERS
Henri Lloyd approached us to help them communicate the technology behind
their TP range of performance fabrics. We created detailed 3D models of each
fabric, with realistic textures and graphical elements to represent each key feature
benefit; such as waterproofness, thermal transfer and breathability. Each model was
designed to be animated, with each layer pealing apart to show the fabric structure.
0102
0103
/brandwave
@brandwaveteam
CLIENT
DEFLEXION TM
Dow Corning was established in 1943, and specifically formed to explore the
development potential of silicones. The company has grown to become a
global leader in silicone-based technology and innovation. Headquartered in
Michigan, USA, Dow Corning Corporation is a truly global company, with a
worldwide distributor network, and nearly 9,000 employees working across
the world. In 2010, Dow Corning created the DEFLEXION™ brand; launching
a range of shock absorbing high performance materials that utilise the latest
silicone technology, to create unique impact protection solutions.
0104
0105
/brandwave
@brandwaveteam
CLIENT
DEFLEXION TM
P. 100
1920 x 1080
P. 100
AAC
1920 x 1080
AMBASSADOR SERIES MOVIES
With so many competitor brands focusing on the end product, we decided the Deflexion movie strategy should focus
on the research and development phase of their product. We filmed and produced a series of short movies featuring
three-time snowboarding World champion, Xavier De Le Rue, to show the different stages of product development.
P. 100
1920 x 1080
P. 100
1920 x 1080
DESIGNER INTERVIEW WEBISODES
We built a working design studio set and used Deflexion product designers and industry experts to highlight how the
Deflexion product was relevant to the design community, in this series of short, product-centric webisodes.
SPECIAL PRODUCT PHOTOGRAPHY
A series of images were shot in our studio to showcase the range of DEFLEXIONTM materials available, highlighing the
flexibility and waterproofness of the S and TP products.
0106
0107
/brandwave
@brandwaveteam
CLIENT
DEFLEXION TM
POINT OF SALE
We worked with Dow Corning’s global sales team to
develop a catalogue of point of sale materials for retailers
to choose from; ranging from shelf barkers and information
hang tags to in-store digital screens showcasing the
Ambassador Series and designer interview videos.
BRAND GUIDELINES
Working closely with Dow Corning, we developed the DEFLEXION™ brand strategy and subsequent brand guidelines.
The guidelines detailed the DEFLEXION™ brand ethos, target markets, visual identity, and tone of voice.
0108
INSOLE SALES BROCHURE
We created a unique magnetic three page fold
out brochure that displayed a product sample
and highlighted the key product USP’s.
0109
/brandwave
@brandwaveteam
CLIENT
HEAD
As one of the world’s leading manufacturer of innovative sports
apparel and hardgoods, we were thrilled to work with HEAD on their
new trade catalogues for Autumn/Winter 2014-15. We introduced a
new creative direction for HEAD focused around the performance
aspects of each product, using highlights and callouts of the product
features and end user benefits to ensure trade customers were fully
informed on each product.
0110
0111
/brandwave
@brandwaveteam
CLIENT
HEAD
DIGITAL BROCHURES
Building upon the requests of sales staff for a more portable option of the trade catalogue, we developed an interactive
digital version optimized for iPads. By embedding videos and lookbooks onto key pages, we ensured that sales
representatives had all the content they could possibly need for a meeting with clients, while providing inspiration for buyers
and retailers. With an intuitive menu and clear guidelines for use, the digital brochure has been shared with sales staff across
Europe in two languages, English and German.
PRINT BROCHURES
With key product categories throughout HEAD’s ski-wear range, it was essential for users of the catalogues to find the
products they required easily and quickly. By using an innovative tab cutting method, step-indexing, each product category
is clearly identifiable for the user and the catalogue itself maintains it’s stability by reducing the risk of dog-eared tabs and
pages – looking great and remaining practical for the sales representatives.
0112
0113
/brandwave
@brandwaveteam
FEATURED WORK
CREATIVE CAMPAIGNS
Creative
campaigns
Whatever the brief may be, you can bet our creative team have got some stories and experiences to draw upon for
inspiration, providing a unique creative resource that you won’t find anywhere else. Our unparalleled experience of the sports
market and its brands, products and technologies, means we have a genuine understanding of our clients’ USPs. We’ll work
with you to ensure our creative defines your brand and hits every aspect of your brief, whether you want a global advertising
campaign, a new brand identity or next season’s brochure.
BEHIND THE SCENES
A location photography shoot with BULK POWDERSTM ambassador and Olympic gold medalist James DeGale ensured
aspirational imagery for the brand focused adverts was captured. In addition, a product photography shoot for the Pro
SeriesTM range took place in the Brandwave studio to heighten the visual impact of the campaign. The campaign was used
across the health and wellness print media in publications including Men’s Health and Men’s Fitness. Straplines including,
All Bulk. No Bull. and Straightforward Sports Nutrition were implemented to effectively communicate the transparency of
the brand.
0114
115
/brandwave
@brandwaveteam
FEATURED WORK
CREATIVE CAMPAIGNS
Time for an upgrade?
Time for an upgrade?
Save up to €1,000*
Save up to €1,000*
Upgrade this Spring with all new Simrad gear #
and we’ll give you up to €1,000* cash back.
Go on, run with the big dogs.
www.fatface.com/bigfatguide
Upgrade this Spring with all new Simrad gear #
and we’ll give you up to €1,000* cash back.
Go on, splash out a little.
Fat Face Pro 90_ TS PRO Ti trucks with titanium axles. New Twistar hubs.
T3 Tread. F3 Cam Lock Bindings. Sandwich composite deck. Stainless hardware.
For full details of this offer, please visit www.simrad-yachting.com/timeforanupgrade
or visit your local Authorised Simrad Dealer.
For full details of this offer, please visit www.simrad-yachting.com/timeforanupgrade
or visit your local Authorised Simrad Dealer.
*Estimate based on a typical Dual Station Installation.
*Estimate based on a typical Dual Station Installation.
#Based on Qualifying Product.
#Based on Qualifying Product.
Fat Face MountainBoarding, by
TIME FOR AN UPGRADE CAMPAIGN
Fat Face sponsors Chris Thomson
The marine electronics industry is famously matter of fact when it comes to creativity in advertising campaigns. Simrad
challenged us to create a bold, new, high-concept sales promotional campaign to communicate their new yachting product
range in a humorous and thought-provoking way. The campaign was run across Europe via print advertising and in-store POS.
£430 Classic Mal 9’4”_
Ideal for the heavier
surfer or the true long
boarder just wanting
to maximise time on
the water.
£325 Mini Mal 7’6”_
Best board to learn on
or use to simply catch
more waves more often,
75% of surfers have used
or do use a Mini Mal.
£309 Fat Fish 6’6”_
Serious short board surfers
or a surfer who wants to
move to a short board, this
is the missing link between
you and loads of small to
medium wave size fun.
To get yours:
01208 863962 [email protected]
www.fatface.com/hardware
Fat Face Surfboards_ Made in the UK by Escape, with over 25 years of experience built
into every board, they're designed with the latest technology to enable you to experience
the best and most durable equipment at the best possible price.
Fat Face Surﬁng, by
Get yours [email protected] 02380 274500
Fat Face Sailing, by
£1295 RS Tera Sport_ 3.7m² reefing battened
Dacron Sport sail perfect for juniors.
£1495 RS Tera Pro_ 4.8m² fully battened Mylar
Pro sail, Auto ratchet mainsheet block
HARDWARE ADVERTISING CAMPAIGN
When Fat Face teamed up with some of the leading hardware brands in the action sports industry
to produce a new line of co-branded products, they chose us to create a fresh new integrated print
advertising campaign. The creative template hit the brief as the brand could appeal to a broad range
of target markets in a consistent and importantly, an authentic way.
Take control and experience a revolution in boating entertainment with SonicHub™,
the world’s first marine audio hub and docking station using a stunning high
definition, waterproof colour display.
Take control and experience a revolution in boating entertainment with SonicHub™,
the world’s first marine audio hub and docking station using a stunning high
definition, waterproof colour display.
ROCK YOUR BOAT CAMPAIGN
When Simrad created the world’s first fully integrated marine audio server, they asked us to help them develop a new product
name, visual identity and integrated global marketing campaign. The Rock Your Boat campaign sought to appeal to the target
market via a strong emotional association with music rather than relying exclusively on the new product’s USPs and functionality.
116
0117
/brandwave
@brandwaveteam
FEATURED WORK
CREATIVE CAMPAIGNS
he
T
S
iT T
h
r
ou TmeN
T
l
el PoiN .uk
S
e
r N aP P.co
P
y
r ok a rou
a
N
io o bo ydeg
T
u
ol or T @Pr
v
e
r iNFo leS
g
N
i
il ore or Sa
a
S
e or m 543
d
y
Pr er. F 2 498
l
i
Ne Temb 4 164
1
1
20 SeP N +4
e
h
T ad iN uS o
ro NTacT
co
.
neil pryde sailing... rything.
winning is eve
VIVA LA REVOLUTION CAMPAIGN
Neil Pryde Group own many of the world’s most successful action sports brands. We helped them create the
Revolucion.indd
1
newViva
NeilLaPryde
Sailing brand
from scratch developing all deliverables from brochures to websites and17/08/2010
POS.
The Viva La Revolution campaign appealed to a younger target market with a bright and dynamic aesthetic.
118
14:04
119
/brandwave
@brandwaveteam
FEATURED WORK
CONTENT & MOTION GRAPHICS
Content & motion
graphics
Few marketing deliverables can explain your product USPs so clearly and provide such a measurable return on investment
as a well-produced movie. As new special effects continue to emerge, we consistently strive to stay ahead of the curve and
produce movies that set our clients apart from the crowd.
Our movie and motion graphics departments are fully equipped with all the industry-leading software, and we can sort
everything for your movie, from on location filming to post-production with customised soundtracks and animation. With all
movie production facilities in-house, we have everything you need to create exceptional brand or product movies.
P. 100
1920 x 1080
AAC
P. 100
1920 x 1080
AAC
1920 x 1080
LOGO IDENT
We combined 3D modeling with animation and motion graphics to produce an eye-catching logo animation
that could be applied across all OTC video content. The ident featured a series of ‘Terminator-esque’ liquid
metal bubbles all coming together to form the OTC brand logo.
P. 100
AAC
1920 x 1080
P. 100
1920 x 1080
AAC
AAC
1920 x 1080
PREDATOR FLEX PRODUCT MOVIE
For the launch of the new Predator Flex Reactor Goggles, we storyboarded, filmed and produced a
bespoke product movie. We filmed the action on location with Zoggs’ triathletes and combined the
footage with intricate product animations, which we created from scratch.
P. 100
P. 100
1920 x 1080
AAC
P. 100
1920 x 1080
AAC
P. 100
AAC
AAC
AAC
1920 x 1080
1920 x 1080
1920 x 1080
GLOBAL EVENT SERIES BRAND MOVIE
EYEWEAR VIDEO
To mark the launch of the 2013 Global Event Series, we made an emotive three-minute movie for HotChillee, profiling
the key race personalities such as Tour de France winner Stephen Roche and the many event highlights of the series,
since its inception.
Using specialist strategically mounted eye tracker cameras, we captured the range of additional peripheral
vision allowed by the new 10 base lens. We worked extensively with sailing athletes Sam Goodchild and
Jochen Schumann to test the Tycane Pro eyewear. Combining animations with motion graphics helped to
clearly conveyed the effectiveness of the eyewear.
120
121
/brandwave
@brandwaveteam
FEATURED WORK
CONTENT & MOTION GRAPHICS
P. 100
P. 100
1920 x 1080
AAC
1920 x 1080
AAC
P. 100
P. 100
AAC
AAC
1920 x 1080
1920 x 1080
AAC
1920 x 1080
FESTIVAL PROMO
The classic surf movie, The Endless Summer, was the inspiration for the promotional movie we created for
Glass Butter Beach, a UK based action sports music festival. The GBB promo movie was used as a viral
teaser across the web during the build up to the event.
P. 100
AAC
1920 x 1080
P. 100
1920 x 1080
AAC
AAC
1920 x 1080
‘SPORT IS OUR BUSINESS’ MOVIE
PRODUCTS RANGE MOVIE
We created a unique multimedia template for Lewmar, including a drop down menu style graphic, showcasing
their entire product range. The intricate product animations are technically accurate to the supplied CADs and
photo realistic throughout the movie.
The University of Chichester is one of the leading sports science universities in the UK. For the ‘Sport Is Our
Business’ movie, we storyboarded, filmed, and produced a bespoke ten-minute movie detailing the university’s
work with top brands, athletes, and associations to help achieve competitive sporting success. The movie was
premiered at the 2012 Olympic and Paralympic convention, ICSEMIS, in Glasgow.
P. 100
P. 100
AAC
1920 x 1080
AAC
1920 x 1080
P. 100
P. 100
1920 x
1080
AAC
AAC
AAC
AAC
1920 x 1080
1920 x 1080
1920 x 1080
TRADE MOVIE
TECHNOLOGY ANIMATIONS
We created a fast paced and emotive brandmovie to help convey the impact absorbing properties of the
new DEFLEXION materials. Working with leading athletes accross a broad range of action sports, the movie
helped communicate the product USP’s and user applications.
122
We created a series of Parallax based technology animations for GORE-TEX® to demonstrate how their
products help The North Face build outerwear that is both waterproof and breathable. These animations
were developed to work on digital screens across the London Underground network.
123
/brandwave
@brandwaveteam
FEATURED WORK
BRANDING
Branding
RE-BRAND
From super yachts and dinghies to arboriculture and winch lines, Marlow consistently produce the most sought
after performance ropes in the industry. For the Marlow re-brand we were inspired by the rope making machinery
in the Marlow factory and used the photo of the machinery as a basis for a clean new creative template that has
been utilised in all elements of the marketing mix across the world.
Designing a new corporate or product identity is one of the most important and challenging parts of any brand’s
creative development. We have built a solid reputation for designing innovative and unique branding that work
across multiple product categories and target markets. Whether it’s the first basic product logo or a complete
corporate re-brand, we love creating branding that is as fresh as it is iconic.
GRAND PRIX - SUPERYACHT - CRUISER/RACER - EXCEL - CLASSIC
GRAND PRIX - SUPERYACHT - CRUISER/RACER - EXCEL - CLASSIC
Dyneema is a registered trademark of Royal DSM N.V
Dyneema is a registered trademark of Royal DSM N.V
ALL
ROPES
ARE
NOT
EQUAL
REVOLUTION
NOT
EVOLUTION
What do you expect from a
company who introduced the
world’s first synthetic fibre ropes
designed especially for yachtsmen?
Quality? Reliability? Performance?
Pedigree? Technical Innovation?
...with Marlow you get all of this and more!
10 years ago Marlow’s introduction of the
Excel range, specifically designed for
Dinghy’s, was revolutionary.
Today we continue to revolutionise rope design
with fresh and innovative products such as
Excel Control, Excel Gemini and D12 Max 78,
borne from the demands of the world’s
best sailors.
NEVER SETTLE FOR LESS, ALWAYS LOOK FOR THE
GENUINE MARLOW BLACK MARKER™
Marlow’s ability to combine leading
edge manufacturing techniques with the
constant development of new fibres
makes them a welcome supplier to the
Clipper Round the World Yacht Race.
SIR ROBIN KNOX-JOHNSTON
CLIPPER RACE FOUNDER AND CHAIRMAN
STEPHEN PARK
SKANDIA TEAM GBR MANAGER
www.marlowropes.com
www.marlowropes.com
www.marlowropes.com
www.marlowropes.com
Skandia Team GBR relies on the highest
performance equipment, and rope is no
exception. Marlow’s Excel Series doesn’t
disappoint, offering innovative solutions
to every application, allowing the sailors to
perform without compromise.
Dyneema is a registered
trademark of Royal DSM N.V
Y&Y Equal Advert.indd 1
07/02/2011
Y&Y Revolution
16:19 Advert.indd 1
07/02/2011 16:20
Dyneema is a registered
trademark of Royal DSM N.V
Proud to be Official Supplier
to RYA Team Skandia
EVENT BRANDING
It rains a lot in the UK, so when the sun shines everybody makes the most of it! GBB is a unique festival that combines a
plethora of core action sports with many of the UK’s hottest up and coming music acts. For the GBB brand identity we wanted
to take the classic 60’s Endless Summer aesthetic and combine it with an edgy, modern Andy Warhol-esque fluro update.
| WAKESURF
| SKATE
| BMX
| |WAKE
| WAKE
| MUSIC
| |SKATE
| |WAKE
| SURF
| BMX||BMX
SURF SURF
MUSIC
MUSIC
SKATE | BMX
MUSIC
SKATE
| WAKESURF
| SKATE
| BMX
| |WAKE
| WAKE
| MUSIC
| |SKATE
| |WAKE
| SURF
| BMX||BMX
SURF SURF
MUSIC
MUSIC
SKATE | BMX
MUSIC
SKATE
| WAKESURF
| SKATE
| BMX
| |WAKE
| WAKE
| MUSIC
| |SKATE
| |WAKE
| SURF
| BMX||BMX
SURF SURF
MUSIC
MUSIC
SKATE | BMX
MUSIC
SKATE
124
| WAKESURF
| SKATE
| BMX
| |WAKE
| WAKE
| MUSIC
| |SKATE
| |WAKE
| SURF
| BMX||BMX
SURF SURF
MUSIC
MUSIC
SKATE | BMX
MUSIC
SKATE
125
/brandwave
@brandwaveteam
FEATURED WORK
WEBSITES
Websites
http://www.otc-windsurf.com
Like everyone we spend a lot of time on the web. But, unlike everyone, we also have extensive experience of designing
and building websites. We know what works, what looks good, what infuriates users, what keeps them coming back
and what influences them to spend. Whether you need a campaign specific micro-site, an internal trade site, or a fully
optimised e-commerce site, we’ll create a web platform that sets your brand apart from the competition.
http://www.severnesails.com
WWW.OTC-WINDSURF.COM
The OTC website was built in WordPress to ensure quick and easy updates to the
site with multiple security access levels. Key features of the new site include a live
Twitter feed, bespoke events calendar, and a virtual tour of the El Médano centre.
http://www.neilprydesailing.com
WWW.SEVERNESAILS.COM
We used Drupal 7 to build the core content management system of the new Severne website. Key features on the
new website include a custom made product finder to enable users to select the correct sail and accessories for
their board type and windsurfing conditions as well as a bespoke dealer finder powered by Google Maps.
126
WWW.NEILPRYDESAILING.COM
Neil Pryde asked us to create a website that was easily navigable and clearly
showcased their new line of technical sailing apparel. We created the new
website in Flash with an animated splash page and customised product viewer.
127
/brandwave
@brandwaveteam
FEATURED WORK
WEBSITES
http://www.bigsurfshop.com
http://www.bigsurfshop.com
WWW.BIGSURFSHOP.COM
WWW.OCEANAIR.COM
BIGSURF Shop are one of Europe’s leading watersports e-tailers. Inline with their continued growth, we designed and built a
customised e-commerce WordPress site specifically tailored and targeted towards the watersports consumer.
For 22 years Oceanair has been supplying the world’s leading production boat builders, designing and manufacturing
elegant, custom boat solutions. Oceanair required a completely bespoke, premium website, to fully reflect their brand.
We designed and built a custom Drupal site to meet all of their specific, technical requirements. The site includes many
custom built features such as; dealer login area, a dealer and product finder, browse by room and technical document filters.
128
129
/brandwave
@brandwaveteam
FEATURED WORK
WEBSITES
http://www.faiise.com
http://www.animal.co.uk/wetsuits
http://www.marlowropes.com
WWW.FAIISE.COM
Faiise is a young and vibrant UK snow brand that creates pioneering multi-layered outerwear
and baselayer garments. For their website, we created a fully customised quirky Flash website
that incorporated a bespoke team rider viewer and product viewer with full ecommerce facilities.
WWW.MARLOWROPES.COM
For Marlow, we delivered a clean, modern and identifiable website built in Joomla, with a template that distinctly categorises
each of the brand’s target markets. The new website incorporates a bespoke global retailers page enabling users to pinpoint
their nearest Marlow dealer via a detailed radius search. Other features include an updated Marlow TV page which draws
focus to the broad range of Marlow sponsored boats, teams, and athletes; generating a greater level of interactivity.
WWW.WETSUITS.ANIMAL.CO.UK
Based on the success of their clothing brand, Animal wetsuits are one of the fastest growing wetsuit brands
in the industry. For their website we built a fully customised Flash website with an animated neoprene Union
Jack intro. The website also featured a bespoke 360 product view and technology explanation tabs.
130
131
/brandwave
@brandwaveteam
FEATURED WORK
STUDIO PHOTOGRAPHY
Studio
photography
BACK PROTECTOR
Exploded view
showing individual
product components.
There are very few challenges we find as rewarding as creating bold, dramatic or striking images to
compliment our creative campaigns. The effect of great photography is unique and undeniable, which is
why we work with some of the most talented and sought after photographers in the industry. Whatever
your product USPs or your creative brief, our studio can make anything, or anyone look great.
RUNNING FOOTWEAR
Advertising hero
photography using
‘View Camera’.
WINDSURFING SAILS
Communicating the 3D design element of windsurfing sails is extremely difficult in a 2D environment. To overcome
this we conducted a studio photo shoot using a new product styling technique set against a black background.
The style of this photography is unique within the industry and heavily influenced the Severne creative template.
132
133
/brandwave
@brandwaveteam
FEATURED WORK
STUDIO PHOTOGRAPHY
ROPE COILS
‘View Camera’ hero image captured
for use in our ‘All Ropes Are Not Equal’
print and web advertising campaign.
HYDROPHOBIC DOWN
Water explosion image created by combining multiple
images of water projected from different angles.
FOOTBALL BOOTS
Technical hero image designed
to show the full product from a
unique angle.
134
135
/brandwave
@brandwaveteam
FEATURED WORK
STUDIO PHOTOGRAPHY
LAYERING TECHNOLOGY
BRITISH CYCLING TEAM KIT
Multiple layering image used to demonstrate
how different layering garments fit together.
Ghosted half-mannequin hero product image
used as part of the ‘No Ordinary Kit’ campaign.
ASSASSIN FRONT ZIP 3:2
Full size three quarter front facing image used as a hero
product image in Animal print and online advertising.
OCTOGRIP SERIES
Twisted shoe image created by using a metal
rod to manipulate product. Used as a hero
product in the ‘Grip With A Twist’ campaign.
AUDIO BEANIES
Side profile image use to demonstrate the different
colour options available in the range.
136
137
/brandwave
@brandwaveteam
FEATURED WORK
STUDIO PHOTOGRAPHY
O’NEILL HUB BACKPACK
The world’s first integrated solar backpack with
communication and entertainment functionalities.
STUDIO PRODUCT PHOTOGRAPHY
We have worked with O’Neill on a broad variety of studio
product photography projects each with their own set of
creative challenges. We constantly develop our unique
product styling and strive to make the product look three
dimensional as possible in a two dimensional environment.
O’NEILL HOODY STACK
Vertical stack product styling designed to
show the full range of product colours.
138
139
/brandwave
@brandwaveteam
FEATURED WORK
LOCATION PHOTOGRAPHY
Location
photography
Bringing together all the elements to get that perfect shot on the day takes planning,
guile and a touch of professional instinct. Our extensive experience of organising and
executing shoots all over the world means we know exactly how to get them. As well
as supplying a renowned sports specialist photographer, we offer a complete service
that will oversee all aspects of your location shoot from beginning to end.
PHOTO SHOOT
Bikini hero image shot at sunset.
PHOTO SHOOT
adidas eyewear shoot
with Sam Goodchild.
MARINE TECHNICAL PHOTO SHOOT
Shot on location in Spain, we conducted a three-day
shoot to capture the new hero products for the Henri
Lloyd dinghy, cruising, and offshore ranges. Henri
Lloyd sponsored athletes on the shoot included five
times Olympic medal winner, Sir Ben Ainslie CBE.
140
141
/brandwave
@brandwaveteam
FEATURED WORK
PHOTO SHOOT
The O’Neill Pro surf team on
location in Taghazout, Morocco.
ADIDAS CYCLING PHOTO SHOOT
Working with adidas’ production
team we storyboarded, briefed
and directed the adidas cycling
photo shoot in Richmond Park,
London for the ‘all in for your
ride’ campaign.
PHOTO SHOOT
Flip Flop hero product shot.
142
143
/brandwave
@brandwaveteam
FEATURED WORK
PHOTO SHOOT
adidas eyewear shoot on the
water with Sam Goodchild.
JAMES DeGALE PHOTOSHOOT
In the gym with Olympic Boxing Gold
Medalist James DeGale for the BULK
POWDERS location photo shoot.
JAMES DeGALE PHOTOSHOOT
Behind the scenes imagery.
144
145
/brandwave
@brandwaveteam
FEATURED WORK
POINT OF SALE
Point of sale
Having spent years hunting out the best products on the market, we understand the effect that great POS can
have in-store and how this influences your customer’s purchasing decisions. We design and produce seasonal
POS items to meet all briefs. We’re known for creating beautiful, bespoke POS items to celebrate brand
anniversaries and hero-product launches, but can also call on an extensive arsenal of standardised POS items,
allowing us to produce POS to any timescale and budget, from small quantities to global production runs.
FOOTWEAR
Clockwise from top left: Fat Face picture frame. O’Neill bespoke POS trophy. . O’Neill 3D seasonal POS item. Smartwool gondola picture gallery. Oakley sales promo USB’s, scratch
cards, ‘Oakley Air’ plane ticket, strut card and CDU.
Chameleon hanging mobile, floor-standing unit and CDUs.
146
147
/brandwave
@brandwaveteam
FEATURED WORK
PACKAGING
Packaging
Developing great packaging is a delicate balance of making something that is functional, clearly communicates the product
USPs, and designing an aesthetic that really stands out on the shelf. From basic swing tags to fully interactive multimedia
boxes, we always strive to design innovative packaging solutions to suit any type of product and production budget.
P. 100
AAC
1920 x 1080
P. 100
VIDEO BOX
Fully interactive multimedia box for
Predator Flex Reactor trade launch.
Clockwise from top left: Overboard waterproof iPad case. Berghaus sock packaging. Henri Lloyd swingtags. Simrad SonicHub packaging. Henri Lloyd brochure box / CDU.
AAC
148
1920 x 1080
149
/brandwave
@brandwaveteam
FEATURED WORK
IN-STORE
In-store
We spend most of our wages on sports kit, so we know your products need to look as good in-store as they do in your ads.
With our complete service we design, produce, deliver and install brand-building features in-store. From simple slat wall
graphics to bespoke free-standing units, full window displays and complex trade-show stands.
We can deliver and implement your items on a national, European and global level, and will manage the logistics of any order
to save you the hassle.
We make a habit of visiting all the major industry and in-store trade-shows, as well as retailers and flag-ship stores
throughout Europe, which means we understand what doesn’t work, and more importantly, what does.
HEADPHONE PLAY TABLE
Bespoke product display unit.
Clockwise from top left: Musto clothing gondola units. Bespoke adidas cycling modular gondola units for in-line cycling apparel range. Nobile kiteboard display unit. O’Neill ‘Shaped
in Cal’ 3D window display. O’Neill shop in shop at Shore Watersports.
150
151
/brandwave
@brandwaveteam
FEATURED WORK
EVENTS
Events
Our event management team has a wealth of experience with events of all sizes and purposes. We
understand that managing events can become difficult and time-consuming for our clients, so our
comprehensive service oversees all aspects of planning and running an event.
We’re experienced in managing innovative and memorable retailer training events, press days, product
launches, as well as international sales meetings and corporate team building events.
Our extensive product and R&D knowledge means that we can create product–centric events which create
loyal brand followers and ambassadors. We aim to have retailers leaving our events so fired up about your
product they can’t wait to place their next order; with the press already dreaming up the feature they’re going
to write on your brand.
PB SERIES
Bespoke one-day retailer training event series
involving 100 Lucozade retailers and sponsored
Olympic athletes at Surrey Sports Park.
Main image: Athletes Leon Baptiste and Conrad Williams put on a show in the speed trap. Top: Wheelchair basketball. Middle from left: Surrey Sports Park provided the ideal venue.
Some of the guys try to better the pros. Gold medal-winning Paralympian, David Weir. Bottom: Boxing demo from 2012 Gold medal winning flyweight boxer Nicola Adams.
152
153
/brandwave
@brandwaveteam
FEATURED WORK
EVENTS
MERRELL BRAND DAY
LUCOZADE TEAM BUILDING
One-day retailer and press focused product launch event at Princes wakeboard Centre, London.
Unique two-day GSK internal team building event in West Sussex involving high ropes, paddle boarding and windsurfing.
154
155
/brandwave
@brandwaveteam
FEATURED WORK
CONSULTANCY
Consultancy
DEFLEXION BRAND GUIDELINES
Having spent years slaving over strategic briefs and all forms of marketing and budget analysis, we’ve developed a
comprehensive consultancy service to help all of our clients. Whether you want a second opinion on your current marketing,
or you’re looking for a global go-to-market strategy, we can provide practical advice and guidance on all aspects of your
marketing and the state of the industry.
Being a creative agency that works with global brands also means that we’ve worked with a lot of brand guidelines in our
time. So naturally we also create brand guidelines from scratch for our clients – from logo usage guidelines to extensive
brand building strategic documents, we’ve got it all covered.
SEVERNE BRAND GUIDELINES
CREWSAVER BRAND GUIDELINES
CREWSAVER DIGITAL LOGO GUIDELINES
For the Crewsaver re-brand we also created a completely new brand guidelines document with
visual identity parameters and correct tone of voice usage. The guidelines were rolled out across
all marketing deliverables and product categories globally.
156
157
/brandwave
@brandwaveteam
BRANDWAVE
OUR CLIENTS
158
159
/brandwave
@brandwaveteam
Moving forwards...
Like what you’ve seen? Why not give us a call on:
+44 (0)1243 550008
© 2014 Brandwave Marketing Limited

all in for your ride - Brandwave Marketing LTD

Transcription

Similar documents

to our marketing flyer

- Dollop Kitchen

Alioscopy Product Leaflet

4Lamisil: “Digger.” An animated dermatophyte drove Novartis

Plan Preliminar de Mercadeo

a comprehensive guide

Michael Belanger

Change is good, exchange is better

the brandbank service makes it quick, easy and cost