Information and Physical Flow Behind a Recall

Industry Opportunity
Revamp recall
notification process
for improved timeliness
“We knew there had to be a better way for receiving
notifications from our suppliers.”
Michael Roberson, Director of Corporate Quality Assurance
Source: “Recall Execution Effectiveness: Collaborative Approaches to Improving Consumer Safety and Confidence,” GMA, FMI, GS1
US, Deloitte, May 2010. Available from www.rapidrecallexchange.org
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Rapid Recall Exchange®
• Created by the industry, for the industry
• Use electronic communication for instant,
comprehensive notification
• Help standardize notification process for
precise recall actions
• Uses global GS1 Standards
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Features
• Standardized format
• Two-way communication between recalling
firm and recipient
• Relevant information provided to take action
• Audit report of users’
actions
• Update information on
initial notification
• Various classifications
“It is a one-stop source of data that
definitely reduces the need for numerous
follow-up emails or
phone calls to clarify information provided
by manufacturers.”
Daniel Triot, Market Logistics Leader, North America Market
Strategy & Planning
Industry Success
Commitment to consumer safety
• 1100 + suppliers, retailers and wholesalers
Recognized by the industry
• 2011 Recipient of Food Safety Innovation Award
Responding to changing market needs
• Meeting new requirements with enhanced features
Sharing our collective successes
• Published success stories, speaking to the Industry
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Before
After
Learn more at www.rapidrecallexchange.org
Agenda
• Recalls End to End – A manufacturer view
• Recalls and the Government
• The role of the Rapid Recall Exchange (RRE)
• Recalls and the Supply Chain
Birth of a recall
Analysis and Preparation
Taking Action
Getting ready
Recalls and agencies
So why not Rapid Recall Exchange?
Our Process
Our Sales Team
Our Customers
And then it all changed…
The upside …
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Nestle USA Inc.
Nestle USA Inc.
Northgate Gonzalez LLC
Delhaize Group
Fairway Market
Unified Grocers, Inc.
K-VA-T Food Stores Inc. - Food City & Super Dollar Discount Food
Stores
Associated Food Stores, Inc.
Winn-Dixie Stores, Inc.
C&S Wholesale Grocers Inc
Skogens Festival Foods
Fairway Market
The Kroger Co.
Wegmans Food Markets, Inc.
Target Corporation
H E Butt Grocery Company(H-E-B)
Target Corporation
Weis Markets, Inc.(Weis Markets, Inc.)
Walgreen Co.
Walgreen Co.
Harris-Teeter Inc.
Meijer, Inc.
Highland Park Market Inc.
K-VA-T Food Stores Inc. - Food City & Super Dollar Discount Food
Stores
The Kroger Co.
Wakefern Food Corporation
Rouse's Enterprises, Inc.
Nash Finch Company
Smart & Final(Cash & Carry, Amerifoods Trading Co.)
• Fast and Efficient
• Effective
• Consistent
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BUSINESS ISSUE: When recalls happen it is important that fast, accurate
information reach through to the point of sale so that bad or unsafe product can
be removed and the consumer protected.
Recall notifications must be done in the fastest, most efficient way. Today,
manufacturers need to enter recall data multiple times, transmitting the same
information different ways, duplicating work and opening room for error.
Retailers do not receive the required information fast and accurate, often hearing
about, and therefore reacting to, recalls via press releases and other web services.
This project is intended to create a common one-to-many platform for brand
owners to enter the data once and for retailers to receive complete, accurate recall
data immediately.
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BENEFITS: Improvements in consumer safety and industry reputation. The
elimination of duplicative work and the reduction of errors.
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The most immediate issue is to build adoption and usage. The project is focused
on barrier identification and resolution.
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WE NEED TO BUILD A CRITICAL MASS OF USERS…
Manufacturer obstacles appear twofold:
• Simultaneous communication versus “we need to tell the buyer before they hear
about it through RRE”.
• While retailers manage recalls daily, manufacturer’s usage is periodic at best.
• Processes are often “reinvented” each time and commitments to industry
standards are forgotten.
• We need to create a framework for recall processes and practices
Retailer obstacles:
• Need to extend participation beyond GMA-FMI member companies to fresh foods
and private brands suppliers.
• Embedded proprietary recall systems
ISSUE OWNERSHIP:
• Building retailer adoption: FMI
• Building Manufacturer processes for simultaneous communication: GMA
• FDA Reportable Food Registry and RRE: GMA
• RRE System improvements and Interoperability: GS1 US
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INDICATED ACTIONS:
• FMI: Letter to members to build adoption and support simultaneous
communication. RRE will now be a FMI member service offer included in member
dues. Encourage members to ask all suppliers to communicate recalls via RRE.
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GMA: Letter to all members to build adoption and support simultaneous
communication. GMA (working with GS1) will build on-going training and “help
desk” capability. Training session to begin April 2014. Board / member support
needed to send those within the organization to this training as part of role onboarding and annual refreshment.
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RFR-RRE Alignment: Initial RRE and RFR attribute mapping underway. Working data
transfer capability.
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GS1: Ensure interoperability with continual evaluation of current global, open
standards.
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