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STORE PRESENTATION
De
$
& DESIGN )
Enhancing the Store Image
Martin M. Pegler
TABLE OF CONTENTS*
Accessories, Shoes, Leather Goods
and Fine Jewelry
BIZOU, Quebec, Canada – 10
COACH, New York, NY – 14
ESCADA, Berlin, Germany – 20
GEOX, New York, NY – 24
GHURKA, Chicago, IL – 28
KAY JEWELERS, New York, NY – 32
LONGCHAMP, New York, NY – 36
MIKIMOTO, Tokyo, Japan – 40
Apparel Speciality
ABERCROMBIE & FITCH, London, UK – 44
AIGLE, Versailles, France – 48
ANTHROPOLOGIE, New York, NY – 52
BETTY BARCLAY, Leipzig, Germany – 56
EVANS, Thurrock, UK – 58
J. MICHAELS, Oakville, ON, Canada – 60
JACK & JONES, Aarhus, Denmark – 64
JIMMY’Z, Wellington, FL – 68
LANE BRYANT, Pembroke Pines, FL – 72
MARTIN + OSA, Newport, CA – 76
MOTIVI BELLINZAGO, Milan, Italy – 78
PUMA, New York, NY – 82
RIVER ISLAND, Amsterdam, The Netherlands – 84
SACADA, Rio de Janeiro, Brazil – 86
SIGRID OLSEN, New York, NY – 90
STREET ONE, Hilden, Germany – 94
THE LOFT, Republic of San Marino – 98
UNIQLO, New York, NY – 102
WITCHERY, Melbourne, Australia – 106
Home
CRABTREE & EVELYN, Schaumburg, IL – 142
FENG, Kansas, MO – 146
LINENS N THINGS, Secaucus, NJ – 150
THE DESIGN STUDIO, Markham, ON, Canada – 154
YANKEE CANDLE, Williamsburg, VA – 158
Z GALLERIE, Beverly Hills, CA – 162
Miscellanous
HELIO, Santa Monica, CA – 166
DAVID CLULOW EYEWEAR, London, UK – 170
OILILY, New York, NY – 174
PETIT BATEAU, Paris, France – 178
TUMI, Omotesando, Japan – 182
VIRGIN MOBILE, Toronto, ON, Canada – 186
Visual Presentation
ANN TAYLOR, New York, NY – 190
BARNEYS NEW YORK, New York, NY – 194
BERGDORF GOODMAN, New York, NY – 198
HUGO BOSS, Firenze, Italy – 202
LORD & TAYLOR, New York, NY – 206
PLACE ALEXIS-NIHON, Montreal, QC, Canada – 210
SCHREIBMEISTER, Munich, Germany – 214
THE BAY, Toronto, ON Canada – 218
Index by Stores – 222
Index by Store Design/Architectural Firms – 223
Department Stores
10 CORSO COMO, Milan, Italy – 110
DUSTMANN, Dortman, Germany – 114
FALABELLA, Santiago, Chile – 118
ILLUM, Copenhagen, Denmark – 122
LAFAYETTE MAISON, Paris, France – 126
PALACIO DE HIERRO, Monterey, Mexico – 130
PRIMARK, London, UK – 134
RIPLEY, Santiago, Chile – 138
* Subject to change
BEDO
Square One S/C, Toronto, ON, Canada
DESIGN: Ruscio Studio, Toronto, ON
PRINCIPAL/DESIGNER: Robert Ruscio
DESIGNER: Gabriela Moszczynska
PHOTOGRAPHER: David Whittaker, Toronto, ON
In moving from one location to another, the
owners of Bedo—a fashion store—requested
that Robert Ruscio and his design team
“develop a style (for the store) that would be
more urban and contemporary—better reflecting Bedo’s European-influenced merchandise.”
And, even though the client wanted to increase
sales per square foot—in order to achieve the
desired look, the store was “decluttered” with
products narrowed down and presented more
enticingly.
The large window-filled storefront is now
“inviting” and further reinforces the linearity of
the interior by framing it with the contrast of
black elements. On the interior the finishes and
textures were refinished to soften the overall
atmosphere. MDF rounded panels were placed
over wall pilasters and “this simple but elegant
detail subtly contributes to the overall image.”
The color palette is almost all black and white
plus some gentle neutrals and “reinforces the
accent on the colorful merchandise by allowing
it to stand out—also conveying an image of
affordable and fashionable style.” Mannequins
were introduced, not only in the window area,
but throughout the shop “to add a touch of
class and to humanize the store.”
Without becoming too minimal in design,
the linearity of the space was highlighted
through various design and construction details.
The use of rows of track lights that run from
the front to the rear of the shop “not only bring
focus to the merchandise but also naturally
draws the eye to the oversized graphics” which
appear on the rear wall and behind the cash/
wrap. “These graphics, used in an architectural
form, also help in establishing the presence of
the renewed image of the store.”
The newly designed shop has not only been
recognized with awards from Canadian and
International design groups but has proven
very successful for the clients. It is
“physically clutter-free and the shopping
experience is easier and more peaceful.”
The design concept is being incorporated
into other Bedo international locations as
well as in renovations in other major
Canadian cities.
COAC H
Madison Ave., New York, NY
DESIGN: S. Russell Groves/SRG, New York, NY
Coach, one of the world’s most successful business operations, recently
revamped their 6500 sq. ft. shop
which is located on New York City’s
prime retail location—Madison
Avenue and 57th Street—as redesigned by S. Russell Groves, the shop in
the landmark Fuller Building is “a
clean modern space and combines a
dramatic spacial sequence with crisp
detailing.”
S. Russell Groves took his inspiration from the ’40s industrial aesthetic of Coach’s original factory. The
concept was to update the Coach retail image and still maintain the
brand’s position as “a classic leather
house.” Since Coach has expanded
its range of product to include
watches, accessories and home goods,
SRG (the design firm) had to address
these new requirements with new
display standards and techniques.
The designer removed a 20 ft. by
20 ft. section of each of the three
levels “to create a seamless juncture
between the floors. The resulting triple height atrium links the entire
scheme with a dramatic 60 ft. tall
light filled volume. Spanning the
complete height, a textured white
glazed brick wall creates a dramatic
backdrop for product display.”
Connecting the three floors is a light
looking, stainless steel staircase that
encompasses the atrium and creates
a decorative patterned band as well.
Contrasting with all the whiteness of the walls and the wall and
mid-floor fixtures, is the dark stained, dramatic floor of end-block
wood. White painted pine wood is
T.M . L EWI N
Fenchurch St., London, UK
T.M. Lewin has been around for more than
a century. The company began in 1898 as a
shirt making firm and today, thanks to the
design know-how of Dalziel+Pow, a London
based design consultancy, the company has a
new look; “A new branded retail identity
fitting with their heritage and their future.”
The new concept store, launched on Fenchurch St. in London, “introduced a fresh
look for the traditional brand, creating
something relevant to today’s market, but
employing details from their history.”
In this new retail environment, the company’s core shirt offer is joined with a growing range of tailoring for men as well as an
expanded woman’s collection. “The product
DESIGN: Dalziel+Pow Design Consultancy, London, UK
3R D NAT U R E
Teaneck, NJ
DESIGN: Watt International, Toronto, ON, Canada
EXECUTIVE CREATIVE DIRECTOR: Jean Paul Morresi
DESIGN TEAM: Brian Dyches, Matt DeArbeu, Vicky Chin,
Debbie Marks, Lilliana Saavedra
ARCHITECT: Reuben Gross Associates, Architects, Teaneck, NJ
PHOTOGRAPHY: PMG Advertising Group
3rd Nature: BIKE/BODY/SPIRIT.
The new retail space designed by Watt
International of Toronto was created
for Michael Kastner and Michael
McTigue—long time bike-riding companions. It was designed to celebrate
the lifestyle of cycling enthusiasts and
commissioned to help them “realize
this vision of a cycling lifestyle destination—dedicated to catering to the holistic needs of this community.” Watt
International not only helped originate
the name, but also the tagline, identity, branded apparel, communication
concepts and—of course—the retail
space design.
The inspiration for the store design
was “the serenity of a gallery space.
Large areas of white space and a track
lighting system gives each displayed
piece its own environment in which it
can be appreciated. Moments of passionate color bring attention to areas
of interest and information. A clean,
contemporary photographic style
showcases the product while minimal
hardware and modular fixtures reinforce the gallery feel.” In addition to
selling bicycles, the retail area also features a nutrient and juice bar, a massage therapy clinic, yoga and fitness
classes, a full line of parts, apparel, and
accessories, as well as cycling tour sales.
The layout and fixtures were designed for maximum flexibility.
Precision components are displayed in
glass showcases to highlight their high
level of quality while apparel and accessories are presented on modular,
purpose built fixtures. “Together they
create a mid-ground transition to the
frame gallery where high performance
frames arranged by material composition and displayed on rolling racks.” In
the “Frame Fitting” area, the bike
frame of choice is mounted on the rear
of a rolling rack and a complete package is assembled around it as the parts
are precisely measured for the custom
frame. The rolling racks and the fitting
area’s audio-visual equipment also simplifies the clearing of the gallery floor
for yoga and exercise classes.
“The nature of the retail experience
CASA PAL AC I O
Mexico City, Mexico
The Casa Palacio, a concept off-shoot of
the well known upscale department store
chain El Palacio de Hierro, is Mexico’s
newest full service, luxury home fashions
destination. The building itself—a circular three story structure—is almost completely encased in glass and makes a decided impact on shoppers. That first impression is enhanced as they step over a
stylish limestone bridge—over pools and
fountains—to enter on the main level.
This area features a large open rotunda
and a handsome display of contemporary and casual home vignettes.
The overall layout of the store is inspired by “a grand contemporary home”
with a central guest-receiving room and
DESIGN: Pavlik Design Team,
Ft. Lauderdale, FL
ARCHITECT: Javier Sordo Madaleno
the radiating zones for elegant dining,
kitchen and laundry, home media
room, colorful and stimulating children’s’ rooms and a relaxing patio.
Floating walls, armoires, and wood
screens “create movable semi-open
backdrops for the ever-changing room
displays.” An escalator connects the
two levels in the center of the store.
This central area is “the two story great
room atrium” and the escalator passes
by a tall limestone waterfall wall and
room settings behind 10 ft. by 10 ft.
frames—“as though they were paintings. Visitors are motivated to walk
through the store in a circular flowing
manner thanks to the walls that regulate circulation without the use of passageways. The layout prevents the sensation of being inside a department
store and directs a natural flow of clients to the focal points that capture
their interest, provoking constant surprise as they are led through the many
displays on the store floor.”
Up on the second level, luxury
home fashions from top home fashion
designers and noted brand names from
around the world are on display. “This
floor is designed as an elegant main
M O B I L E LO U N G E, JAVA H UT
Oakland Mall, Madison Heights, MI and Birmingham, MI
EWI Worldwide of New York City, a
global live communications company,
partnered with Lifestyle Ventures, LLC
and Wireless Giant to develop this
award winning concept: Mobile Lounge.
The Mobile Lounge is a “cutting-edge
retail concept that blends high tech
mobile business with an interactive,
branded lifestyle environment.”
The target market for this concept is
young adults and the product—cell
phones and digital electronics. Within a
mall base kiosk, the retailer wanted to
combine “a coffeehouse and internet
café ambiance with a retail situation.”
EWI decided that the Mobile Lounge
environment, shown here in the Oakland Mall, in Madison Heights, MI,
would include a variety of branded video
messages and visitor activated brand
experiences. To further the Mobile
Lounge experience—in certain locations
space permitting—the “lounge” concept
DESIGN: EWI Worldwide, New York, NY
PLAI S I O
Larissa, Greece
Plaisio is Greece’s electrical retailer, and
with the growth of the country’s economy and the entrance of European brands
into its market, the company called
upon Dalziel + Pow, the London-based
design consultancy, to develop a new
and more contemporary retail identity,
store interior and brand communication
system. Shown here is the flagship store
in Larissa, and this design is now being
adapted throughout Greece in spaces
1500 to 1800 sq. meters (16,000 to
19,000 sq. ft.)
“The new scheme reflects the vitality
of the brand and adds more personality
to the store environment, whilst retailing the trust and professionalism of the
brand. The store showcases the newest
technologies in a more accessible and
interactive fashion.” Graphics and
branding play a more important role instore and in communications since
Plaisio now has a more developed and
cohesive brand message. Since most of
the merchandise is technical, the instore graphics and communications are
DESIGN: Dalziel + Pow Design Consultancy, London, UK
PHOTOGRAPHY: Courtesy of Dalziel + Pow