Hello Home Furnishing Businesses!

Hello Home Furnishing Businesses!
Moving from B A s to HFBs
As of September 1, IKEA began restructuring the organization of the range.
The result was the establishment of 20 HFBs (Home Furnishing Businesses)
from what used to be 12 BAs (Business Areas).
Understanding the Merchandising Sheets
Callout Items
The upper left hand corner states the Home Furnishing Businesses (HFB) and the department number,
HFB: 09. The date of the Merchandising Sheet is located directly under the department information.
The Section Number is listed in the upper right hand corner, Section: 50. The Section number on the
Merchandising Sheet matches the Section number listed on the print for that department. The Store
number and name is located directly under the section number, Store: 042 Tampa.
1: General Information
Notes that the planner’s wish to relay to the build up team can be found in the General Information
Table. Information can relate to Sales, Com&In, or Logistics.
2: Racking Information
Use 'Racking Information' table when building racking. The table shows IMS # and Name. It shows if a
bracket or clamp is required for that racking. The Power/Mat column shows if a power track or rubber
matting has been planned for that racking piece. And it shows the top notch and cm height of the racking
piece.
If a racking piece uses pegs, you will find this noted in the second section of the 'Racking Information'
table. Here, the peg is matched to the racking that it is on. The IMS # and Name of the racking piece are
listed first. The Peg IMS # and name follow, along with the quantity of each peg used on that racking
piece. Sometimes the IMS # is missing or incomplete. Please use the peg name to identify the required
peg.
3: Merchandising Information
The Merchandising Information Table shows the quantity of a product that goes on each shelf. “Notch”
is the notch of the shelf that the product is to be placed on. “SPQ” Supplier Pallet Quantity refers to
the number of articles on a full pallet. “Multi Pack Quantity” is the number of items packed in one box.
The box will need to be opened during replenishment. A lot of boxes are RTS (Ready to Sell) and will not
have be hand stacked individually. “Cap” or Capacity is the number of pieces of the product that are
planned to fit on that specific shelf. “EWS” is the Expected Weekly Sales of the article. “Notes” are
logistics ready to sell comments that relate directly to the article they follow.
A blank space after an article only means that there are no specific notes that the planning group needs
to relate concerning that article.
Good Dominance is only used for open stock products. Not transferred as display items, but registered
as product dominance in the system. Included in the total of what’s available to the customer. If Goods
Dominance or Display articles are shown as sellable stock, it will be listed in the Merchandising
Information Table. Otherwise it will only show in the Section Drawing.
Product may be located on more than one shelf. Please add up all of the Cap. for that article, excluding
Good Dominance and Display quantities, to get the total capacity of that article in that section.
Product may also be located in more than one section. Therefore, the Cap. of an article in one section
may be less than EWS.
Products may span sections. If you do not see a product in this table, but it appears on the section
drawing, please check the previous or next sections merchandising sheet. If you find that you cannot fit
the planned number of pieces of the product, Cap., on this shelf, please check the previous or next
sections merchandising sheet to see if the product carries over.
Information on pegs can also be found in the 'Merchandising Information' table. Here, the peg is matched
to the product that is on it. The name of the peg, and Cap. of the product that will fit on the peg, is
shown here.
4: Section Drawing
A: Goods Dominance is shown as sellable stock, with article name and number in text box. Or, it is shown
drawn as the product, with article number followed by “GD” in text.
B: Displays are shown as sellable stock, with article name and number in the text box and an X through
it. Or, it is shown drawn as the product, with just the article number on it. These are the only articles
that should be transferred out.
C: Pegs/Spears/Rods (Ready to hang packaging) are shown in the section drawing as a small box with
an x at the top of the product. A Peg/Spear/Rod with a label holder will show a slightly larger white box
on top of the product to denote the label.
D: An angled shelf is shown in the section drawing as a shelf with a high grey rectangle and a grid above
it. The grey rectangle denotes that the shelf, as angled, will take up this much space vertically. The grid
denotes the shelf grill. (If the product on the shelf is large, then the grey rectangle may not be visible on
the drawing.)
The name of a shelf, if it is angled, will be followed by an (AD) or (AU). This lets you know if the shelf is
angled down or up.
E: When a text box is used in lieu of an article it means that the product dimensions and sales
information were unavailable at the time of planning (ex. new articles). Please note that space assigned
for that product is an estimate and will need to be adjusted on site by the store.
F: Product is shown in the section drawing as a box, drawn to the scaled dimensions of the article.
Article name, IMS # and SSC are shown in text within these boxes. These articles are shown in list
format in the Merchandising Information Table.
Product dimensions were pulled from PIA or were hand measured, where possible. Product dimensions
from the system are not always accurate and, therefore, product may not fit on shelves exactly as
planned. In these instances, product placement and space allocation may need to be adjusted on site by
the store.
G: Racking pieces are shown in the section drawing as rectangles. The top notch of the racking piece
and the racking name are shown in text within these rectangles. These pieces are shown in list format in
the Racking Information Table.
IKEA Merchandising Test Information
IKEA GOALS
The 4 main goals for an IKEA store
Goal 1: It is easy and convenient to shop at the IKEA store.
Goal 2: The IKEA store provides ideas, inspiration and smart solutions.
Goal 3: At an IKEA store you will find competent home furnishing specialists.
Goal 4: Shopping at the IKEA store is pleasant and stimulating.
HOME FURNISHING BUSINESSES HFB
HFB 6 BATH
HFB # Name
6
Bath
HFB 11 BED TEXTILES
HFB # Name
11
Bed Textiles
HFB 10 LIGHTING
HFB # Name
10
Lighting
HFB 12 HOME TEXTILES
HFB # Name
12
Home Textiles
HFB 13 RUGS
HFB # Name
13
Rugs
Function Areas
Bathroom Accessories
Sinks and faucets
Bathroom Furniture
Comments
Around the sink/shower and towel solutions
Function Areas
Quilts
Pillows
Quilt Covers
Bedspreads and Bed Accessories
Sheets and Pillowcases
Towels
Bathmats
Shower Curtains and Rods
Comments
MYSA Family
GOSA Family
Function Areas
Integrated
Table
Floor
Lamp Shades and Bases
Wall
Ceiling
Light Sources
Accessories
Comments
Under/Over/Inside Cabinet Lighting
Power Strips, extension cords, and batteries
Function Areas
Comments
Curtains
Window Panels
KVARTAL Family
Curtain Rods and Suspension Systems
Cushions and Cushion Covers
Throws
Chair pads
Function Areas
Comments
M/L/XL Cool
4’x6’ and up in blues and greens
M/L/XL Natural
4’x6’ and up in white/grey/black/beige/brown
M/L/XL Warm
4’x6’ and up in reds
Small Rugs and Runners
Under 4’ wide
Doormats and Accessories Mostly anti-slip underlay
IKEA Merchandising Test Information
HFB 14 COOKING
HFB # Name
14
Cooking
HFB 15 EATING
HFB # Name
15
Eating
HFB 16 DECORATION
HFB # Name
16
Decoration
Function Areas
Knives and Chopping
Gadgets
Pots
Pans
Utensils
Mixing/Measuring
Organizing/Rinsing
Oven and Baking
Textiles
Comments
Function Areas
Set the Table
Coffee and Tea
Dinnerware
Serve
Cutlery
Glassware
Comments
Function Areas
Clocks
Mirrors
Prints and Frames
Ready to hang
Candles and Candle Holders
Vases and Flowers
Pots and Plants
Comments
HFB 18 HOME ORGANIZATION
HFB # Name
Function Areas
18
Home Org
Laundry Organizers
Clothes Organizers
Hallway Stands and Hooks
Shelves and Brackets
Assembly
Secondary Storage
Primary Boxes
Secondary Boxes
Cleaning, Waste and Recycling
Paper and Media Organizers
Sits in Pots and Pans
Comments
Referred to as the Shelf Bar
Drills, Screws, Etc.
Storage for Garage and Attic
Boxes complement Home Furnishings Storage
Boxes complement Secondary Storage
IKEA Merchandising Test Information
MERCHANDISING
IKEA Store communication supports the 4 merchandising basics. Every IKEA product needs to have a
display sample that meets the 4 IKEA merchandising basics:
1. Clean and perfect condition
2. Correctly Assembled
3. Tagged with a price tag that includes benefits, product facts and care instructions.
4. Must have product available for immediate take-away or clearly indicated buying
instructions.
All Departments will contain Section numbers.
• Every Section number will contain:
o Merchandising Sheet
 General Information
 Racking Information
 Merchandising Information
 Picture of the Section
o Rack Labels
o
Price Tags (P Tags)
IKEA Merchandising Test Information
Basic Principles for Rack Labels:
• Always left justified.
• All Rack Labels need to be up to date, clean and in good condition.
• States the article number, description, size, and price of the product.
• New Lower Price placed to the right of the Rack Label.
•
•
If a price label refers to products below the shelf, place an arrow to the right of the rack
label.
Temporarily Oversold placed to the right of the Rack label.
Basic Principles for Price Tags (P Tags):
• Always left justified.
• All products need a display sample with a price tag. If there are repetitions of articles
shown, only 1 article needs a price tag.
• All price tags need to be up to date, clean and in good condition.
• All elements of the price communication are to be placed to the visitor’s left hand side and
clearly visible when facing the product.
• Price tags should be at visitors’ eye level or arm’s length so they can reach them, read
them, and flip them over.
• Price tags should not interfere with the function of the product.
• Ensure that price labels in suspended holders are visually connected to the product.
Should be hung at 120cm-140cm from the floor.
• If there is no add on shelf and only a display shelf above a pallet article, use the rack label
holder self-adhesive flip up on the display shelf and price with an arrow to the right of the
price label.
• Clean the underside of shelf/table and once it’s stuck they can’t really be reused again
because the glue dries out.
IKEA Merchandising Test Information
2D Illustration
 Picture of Section
3D Graphic
 Image of completed section
COMMUNICATION
There are 3 ways of communicating with our visitors in an IKEA store.
1. It always begins with PRESENTING THE RANGE, the absolutely most important way of
communicating;
2. Followed by STORE COMMUNICATION, which amplifies the range and completes the offer;
3. And finally, complemented by COMPETENT CO-WORKERS.
Uniquely, store communication:
• Completes and amplifies the offer
• Enables the buying process
• Supports the shopping experience
• Adds seasonality, vitality and inspiration
IKEA Merchandising Test Information
Truths about store communication:
• Communication should appreciate rather than abuse the time and attention store visitors
are giving.
• The primary tasks of communication should be to help with the weakest links in the store
visit self-choice and self-serve.
• Use communication to strengthen commerciality by amplifying the complete offer and
adding seasonality, vitality, and inspiration.
• Use communication to help clarify the low/lowest price/value for money equation.
• We cannot allow store communication that undermines the IKEA brand.
How to implement the IKEA Communication
• Starts with planning
• Keep the overview in mind and be strategic
• Consider the size of the product and range presentation solution
• Consider customer flow
• Product communication must be used selectively for maximum impact