visual merchandising manager emea
These days, a bag is an accessory that has become essential. One of the cult objects of today’s life, it
is an integral part of our personality – show me your bag and I’ll tell you who you are. Trendy, practical
and informal, our Kipling bags are part of everyday life for more than 35 million women in 65 countries
throughout the world.
The worldwide headquarters of Kipling are established in Bornem (Antwerp). Kipling is part of the ‘Outdoor’
group of the VF Corporation, a world player famous for its well-known brands, such as Lee, Wrangler,
Eastpak, Jansport, Napapijri, Reef, The North Face and Vans.
As Visual Merchandising Manager it is your mission to liaise between design, merchandising, marketing and
sales departments to ensure a consistent look to Kipling EMEA. You create creative windows for retail and
develop new tools and ideas for POS and visual merchandising. You develop and implement agreed visual
merchandising plans for all points of sale, retail, trade and consumer shows. You maximize the retail sell
through of Kipling products through the improvement of space, location and visual merchandising.
Your accountabilities include:
Create and develop global concepts for retail, department stores and wholesale points of sale.
Guaranty visual identity of the brand in stores, showrooms and fairs
Ensure that images and concept are promoted in each store in line with agreed visual merchandising plans
Write and define precise guidelines to arrange merchandise on the sales floor, to optimize visual aesthetics and commercial sales density needs
Plan and erect commercial displays for windows and interiors of retail stores
Define POS collateral requirements in terms of needs and sizes…for retail and wholesale
Collaborate with Product Development and Marketing to develop retail store concepts and fixtures and continually work to improve the Kipling retail store concept in line with product and marketing developments and commercial requirements
VISUAL MERCHANDISING MANAGER EMEA
Collaborate with design, merchandising, marketing departments for the development and coordination of the visual merchandising and display at international sales meetings
Collaborate with merchandising, design, marketing and sales department for showroom decoration (guidelines, fixtures development and implementations)
Advise and train shop personnel on how to increase retail sales of Kipling sales by maintaining correct presentation and merchandising
Collaborate with Kipling US and Asia.
University degree in economics or like minded subject
5 to 7 years working experience out of which min. 3 years of successful experience in a similar role
Experience in fashion or related areas e.g. accessories, apparel, jewellery
Good visual and creative skills
Strong natural affinity and interest for fashion and accessories
Energy, charisma and good presentation skills
Willing to travel in Europe / Asia on a regular basis
Proficiency in written and spoken English and fluent in at least 2 other European languages.
We offer a challenging position with an international scope, the chance to contribute to the growth of an ionic
brand, an informal atmosphere, training opportunities and a competitive remuneration package.
If you feel qualified for this position, please send your CV by e-mail [email protected], or by letter to Tom De
Smet, VF Europe, Van Kerckhovenstraat 110, 2880 Bornem.