ECO @ Electric Castle Festival

ECO @ Electric Castle Festival
GREEN YOUTH POWER
Eco-awareness &
CO2 Footprint Reduction Program
June 2015
Banffy Castle, Bontida
CLUJ
Electric Castle Festival – 3rd edition (June, Bonțida - Cluj)
o 98 000 attendants
o 15 000 campers
o 4 days, 6 stages, 150 artists
o 77 000 FB likes
o 47 000 FB check-in’s
The 2015 ECO project overview:
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2 Eco Spots (festival area & camping)
48 active volunteers
9 artists endorsers for the “Music Drives Change” video campaign
7.5 tons of packaging waste collected selectively
12 ECO-Ambassadors came to EC by bike from more than 250 km (total 5421 km)
700 WH produced by pedalling on the Interactive Pedal Power bicycle system
10 Giant bicycles – official ride of the organisers
1 Eco-Game & 3 prizes (a Giant bicycle, a EC2016 full pass,three official T-shirts)
507 participants in the ECO-Game
1000 participants at ”The Battle of the Pedals” – competition between two people
on the dynamo bicycles – won the one who generated more power the fastest
A carbon footprint average of 8.2 tons for the EC participant
10 000 waste bags and 10 000 wipes spread in the camping
More than 5 000 persons traffic/day at the ECO-spots
40 media mentions of the ECO activities in national and local media (print, radio,
TV, online)
88 000 people reached on the Facebook event
2 Eco Spots: more than 5 000 people / day traffic
Festival area spot: 24 h activities / Camping spot: 12 h activities
45 active ECO - volunteers – working in 6-hour shifts every day
o 12 ECO-Ambassadors riding their bikes to the castle from more than 250 km (total 5421 km)
o 7.64 tons of waste collected selectively: out of which 1240 kg paper, 1260 kg plastic, 2500 kg
metal, 2640 kg glass
o 10 000 waste bags and 10 000 wipes distributed to EC campers
o 700 WH produced by pedalling on the Interactive Pedal Power bicycle system
o More than 1 000 participants competed in ‘The Battle of the Pedals’
Charlotte Cooper (right), lead singer of The Subways, competing in the Battle of the Pedals. PLAY VIDEO HERE
10 Giant bicycles fleet as official ride of the organisers
ECO-Game: 507 participants, 5 prizes (1 Giant bicycle, 1 EC 2016 full pass, 3 official T-shirts)
1 eco-quiz, 1 CO2 footprint calculator (average CO2 footprint of EC participant of 8.2 tones/year)
9 artists endorsers of the “Music Drives Change” video campaign, to be launched in Sept. 2015:
 Rudimental
 Asian Dub Foundation
 The Cat Empire
 The Glitch Mob
 A-Skillz & Krafty Kutz
 Dub Pistols
 The Subways
 Mara
 Subcarpați
^ Charlotte (The Subways) wearing the ECO volunteers official T-Shirt
Rudimental at the press conference before their epic show
Barry Ashworth and Seanie T (Dub Pistols), with the ECO crew
1 million people reached in the media campaigns
2 press releases:
• 27 May - În stil eco spre Castelul Banffy (In Eco Style towards Banffy Castle)
• 2 July – Atitudinea eco la Electric Castle (The Eco Attitude at Electric Castle)
 Over 60 media mentions of the ECO activities on TV, radio, press & online
Web pages:
electriccastle.ro/eco
mainoi.ro
• http://mainoi.ro/dansam-ne-distram-dar-gunoiul-unde-il-aruncam/
• http://mainoi.ro/avem-eco-ambasadori/
• http://mainoi.ro/call-for-eco-volunteers/
Social media channels:
Facebook:
• event Eco @ Electric Castle – 88k reached, 5.1k viewed, 1k engaged, 902 attendants
• MAINOI Page – 1k users
• Electric Castle Festival – 77k users
Twitter:
@Electric_Castle
@MAINOI Creatives
THANK YOU!