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|
1
What do you do when
it’s all been done?
It’s the paradox of
21st century design:
Just when
it seems
that almost
anything
is possible,
everything
has already
been done.
2
|
AIGA Minnesota Design Show 2011
Minimalism? Yawn.
Long live ideas!
Spray-paint graphics?
The 2011 AIGA Minnesota
Design Show is a salute to the
best ideas and the designers
who thought them up, fought
for them and brought them to
life. While it features a bevy of
beautiful work, it isn’t a beauty
contest. Or a showcase for the
trend du jour. The winning
ideas do more than just look
good. They move us, inspire
us, challenge us, confound us,
and above all make us say,
Way past the expiration date.
Silhouettes?
Done to death, came
back as zombies, killed again.
3D projection?
Fossil evidence proves the
dinosaurs found it derivative.
A robot unicorn that shoots
rainbow lasers out of its eyes?
Already an iPhone app.
While the world has
never seemed more
cynical and less
welcoming to new
ideas, it’s never
needed them more.
“ Damn, I wish I’d
thought of that.”
Introduction
|
3
Judges
Michael Lejeune
Creative Director, Metro (the Los Angeles
County Metropolitan Transportation
Authority) www.metro.net
Metro’s 30-person Creative Services
group creates all things visual for the
nation’s third-largest transit agency,
including advertising, wayfinding and
environmental graphics, timetables,
maps, fare media and customer information, bus and rail fleet design, website
and mobile data, and merchandising.
Metro’s design work has received more
than 80 awards since 2002 — including
recognition from the American Public
Transit Association (APTA), Fast Company, Communication Arts, Creative
Review, Print, STEP Inside Design and
HOW magazines — and is also included
in the national archives of AIGA and
several design anthologies. Metro also
has received an international ReBrand
100 award. Michael is a past president of
AIGA’s Los Angeles chapter. He has had
the opportunity to tell the Metro story at
design conferences and gatherings all
around the country.
4
|
Petrula Vrontikis
Principal, Vrontikis Design
Office www.35k.com
Petrula Vrontikis has
been a leading voice in
graphic design and design
education communities for
more than 20 years. Her
work has appeared in over
100 books and publications,
and is part of the permanent
collection of the Library of
Congress. She lectures at
conferences, universities,
and to professional organizations world wide about her
work with Vrontikis Design
Office, about graphic design
education, and on the subject of inspiration. She has
taught the senior graphic
design studies course at Art
Center College of Design in
Pasadena since 1989. In
2007 Petrula received an
AIGA Los Angeles Fellows
Award honoring her as an
essential voice in raising
the understanding of design
within the industry as well
as among the business and
cultural communities of L.A.
Category
Mike Perry
Mike Perry Studio
www.mikeperrystudio.com
Brian Jacobs
Founder and Creative Director, Brick Design
www.bricksf.com
Brian is a 1991 graduate of the University of
Cincinnati College of Design, Art, Architecture and Planning. Brian began his career
in New York City working for a number of
design firms including Carla Hall Design
Group. He moved to San Francisco to join
Pentagram Design, and after two years was
made an Associate Partner. In 1999, as a
response to growing technological demands,
Brian directed a group that concentrated
solely on interactive design. Brian started
Brick Design in 2007. Brick has evolved
into a multidisciplinary design firm, with
an approach reflected in a client list that
ranges from the technology industry of
Apple, Microsoft, and Nikon, to the educational field of The University of Southern
California and to the hospitality division of
One & Only Resorts. Other clients include
Cannon Design, Muzak, United Airlines,
Potlatch Paper, Café Mia Gelateria, and
Home Depot. Brian’s work has garnered
numerous awards including AIGA 365,
IDSA IDEA awards, ID Magazine, Graphis,
and CA Design Annual among others. He
recently served as president of AIGA San
Francisco and spearheaded the 2003 Grown
in California design competition.
Mike Perry works in Brooklyn making
books, magazines, newspapers, clothing,
drawings, paintings, illustrations and
teaching whenever possible. American
Craft said “Mike Perry’s compendium of
hand-drawn type points to the continued
relevance of the human touch in modern
communication.” His first book titled
Hand Job published by Princeton Architectural Press hit bookshelves in 2006.
His second book titled Over & Over was
released fall 2008. Perry is currently
working on two new books. In 2007 he
started a magazine called Untitled that
explores his current interests. The first
issue came out Summer 2010. He has
worked with clients from Apple, New
York Times, Dwell magazine, Target,
Urban Outfitters, eMusic, and Nike. He
was chosen as one of Step magazine’s “30
under 30” in 2004, a “groundbreaking
illustrator” by Computer Arts Projects
magazine in 2007, received New Visual
Artist award from Print magazine in 2008,
and the ADC Young Guns 6. Doodling
away night and day, Perry creates new
typefaces and sundry graphics, exercising
the great belief that the generating of piles
is the sincerest form of creative process.
His work has been shown around the
world including a recent solo show in
Minneapolis titled “Lost in the Discovery
of what Shapes the Mind.”
Judges
|
5
Colle + McVoy
People For Bikes Corporate Identity
Judge’s Choice
Purpose of the work:
The Bikes Belong Coalition is a national bike advocacy group that has a goal
of putting more people on bikes more often. Our charge was to create a national
movement with the clout necessary to influence lawmakers in Washington, D.C.
to increase funding for better cycling infrastructure. In order for us to reach our
goal, we needed to create a brand that appealed to all types of cyclists, both
casual and hardcore. By creating a brand that represented cyclists as a whole,
we would be able to get the support we need to positively influence future
legislation for bike funding and help encourage more people to ride more often.
Currently, cycling is experiencing a resurgence. Whether it’s higher fuel costs,
a desire to help curb our carbon footprint or just to live healthier, more people
seem to be returning to two wheels for transportation. One of the key challenges
we have to overcome with this campaign is the somewhat negative stigma
attached to bike movements such as Critical Mass. In order for us to reach our goal
of a million names of support, we needed to portray biking as something anyone
and everyone should do without alienating our core group of cycling enthusiasts.
Creative Directors: Mike Caguin, Brian Ritchie
Art Directors: Derek Till, Fabien Dodard
Graphic Designer: Joe Monnens
Copywriter: Joel Stacy
Interactive Designer: Zara Gonzalez
6
|
Branding
Judge’s Choice
|
7
Colle + McVoy
Schwinn Bell Choir
Judge’s Choice
8
|
In all honesty, there was no creative brief for this project. While working
on another project for Schwinn, the creative team came up with an idea
to promote Schwinn during the holidays and give bikes to kids in need.
They presented it to the Schwinn team, who bought it enthusiastically.
If there would have been a brief, it might have included something
about creating a campaign that would stand out from the mountains
of clutter clogging people’s attention spans during the holidays.
Creative Directors: Mike Caguin, Eric Husband
Art Director: Nina Orezzoli
Copywriter: John Neerland
Interactive Designers: Aaron Purmort, Ben Clymer
Interactive Producer: Tiffany Hahnfeldt
UX/IA: Harlo Petoskey
Producers: John Borchardt, JP McIntosh
Client: Schwinn Bell Choir
Interactive
Judge’s Choice
|
9
Walker Art Center
From Here to There: Alec Soth’s America
Judge’s Choice
This catalogue accompanies the exhibition “Alec Soth: From Here
to There,” the first career retrospective of photographer Alec Soth.
Known for offbeat portraits of the American fringes, the artist
asked for something different than the typical photobook or the
typical contemporary art catalogue, specifically something friendly,
honest, and accessible, emphasizing his humor and quirkiness.
During our typographic research we came across a DIY, simple-living
magazine called “The Mother Earth News” which we referenced for
the general layout of the cover. Filling in the magazine’s DIY how-to
ads with Soth related content, we created a cover that also acts as a
cryptic table of contents, introducing the reader to the variety of Soth’s
subject matter, and giving an immediate impression of his perspective
on America. In another attempt at making the book accessible, and a
nod to the fact that Soth is both a fine artist and a freelance commercial
photographer, we printed the artist’s studio address, email address,
and phone number on the cover, for better or worse. The cover is
cloth bound, featuring four colors of foil stamps. The interior of the
book features excerpts from Soth’s popular blog, screen-printed on
red paper, and an artist’s book embedded in the inside back cover.
Graphic Designer: Emmet Byrne
Client: Walker Art Center
10
|
Print
Judge’s Choice
|
11
Werner Design Werks
Epicurean Cutting Boards
Judge’s Choice
12
|
Epicurean is well known and respected for their high quality cutting boards.
They wanted to expand their offering to include printed boards that might
be used for serving as much as cutting. They wanted to have boards that
were appealing, use-specific and charming. We designed a set of four
boards to be kitchen-safe for the separate prep of meat, fish, poultry and
fruit/vegetables. They wanted another board that could be considered a
little more masculine so we went for a straightforward homage to chopping
with a collection of knives. They hope the new boards are exciting to
existing retailers as well as garnering new accounts in a giftable market.
Art Director: Sharon Werner
Illustrators: Sharon Werner, Sarah Forss
Client: Epicurean
Miscellaneous
Judge’s Choice
|
13
The Idea
People
Have
Spoken
People’s Choice
14
| AIGA Minnesota Design Show 2011
Designers always have
a point of view, and the
2011 People’s Choice
Award gave everyone
in attendance at the
opening reception a
chance to weigh in on
the best of the best.
Category
Ballots were cast, votes were tallied and a
clear favorite emerged. In addition to their
creative block trophies and recognition on
the design show website, the design team
behind the winning idea will have their
names added to a traveling trophy engraved
with the names of past winners.
|
15
Studio On Fire
Golden Rule Poster
People’s Choice
16
A father son collaboration, this poster was initially created for the Poster
Offensive show (held each election year). Rising above the political
fray, all elements are hand drawn by Koen (age 6) with a Sharpie
marker at the dining room table, then arranged digitally. The type
is the “Golden Rule” as penned in the honest hand of a child, showing
that maybe what we learned in kindergarten is most important after all.
Printer: Studio On Fire
Graphic Design: Studio On Fire
Illustration: Koen
| AIGA Minnesota Design Show 2011
Print
People’s Choice
|
17
Good ideas
18 | AIGA Minnesota Design Show 2011
Branding
3e The Life Time Agency
Master Brand Development
Purpose: Previous Life Time marketing didn’t
match the sophistication and prestige of the
Life Time brand. We needed to elevate our
marketing in a way that not only married the
sophistication of the company, but empowered
those it engaged. Our new master brand
strategy moved us away from selling the club
and transitioned into sellingthe unprecedented
people and programs that help our members
reach their goals. The result is branding that is
honest, confident, inspiring and timeless; featuring
a new look, copy tone, tagline, photography
style, and desire to create innovative marketing.
(Credits unavailable)
LIFE TIME
LIFE TIME
Master Brand In-Club
Master Brand Web
We are in this together. But I will hold my
own. I will set the pace. And lead the way.
We will have fun. Every step. Every mile.
Every bead of sweat. I will run to victory.
To peace of mind. To a better me. My legs will
take me far. My heart will carry me through.
It’s now or never. I will jump right in. And go for
the win. Breathe. I am a shark. Hungry and ready.
The time clock, my prey. Breathe. I will kick hard.
I won’t glide across the water. I will own it. Breathe.
This is what I trained for. A warrior in water. I will
not be beat. Breathe.
LIFE TIME
Life Time rolled out its new master brand to all 92 clubs nationwide by way of oversized banners,
and posters that introduce our members to the new look and voice of the Life Time brand.
I like to have lots of fun. And play with all
my friends. I can dive really deep. And swim
really, really far by myself. I like to cannonball.
I can make the biggest splash in the whole
world. I love to go super fast down the slides.
This is fun. I want to play all day.
I am not a born athlete. I am a believer. I will not
listen to the voices in my head. I will continue
to run. Far and fast. I live to feel my heart in
my chest. The rush of blood. The pounding of
pavement. I will not give up. I will taste the salt
of my own victory. I will win my own race.
in-office banners, static plasma screens, our internal TV network featuring our new commercials
I won’t just reach my goals. I will crush them. I am
here to work hard. To learn. To take back my life.
Get a little help. Live a lot. I will not be content. I will
push myself. And be pushed. I will build my body.
And fill it with confidence. One-on-one. One day at
a time. For one reason. Me.
LIFE TIME
©2010 LIFE TIME FITNESS, INC. All rights reserved. CECO0045
Life Time rolled out its new master brand to all 92 clubs nationwide by way of oversized banners,
LIFE TIME
in-office banners, static plasma screens, our internal TV network featuring our new commercials
and posters that introduce our members to the new look and voice of the Life Time brand.
Master Brand Web
Advertising
Gateway Page
In-Club Oversized Stairwell Banner
In-Club Oversized Stairwell Banner
Gateway Page
Winning Entries | 19
Branding
myHealthcheck Branding
Purpose: The challenge: Build the brand. Give
myHealthCheck a look and feel that differentiates
irection and iconic
it in the corporate wellness arena while connecting
althCheck collateral
it tofrom
the Life Time master brand. myHealthCheck
se Welcome Kit guides
brings innovative thinking to corporate wellness,
so the client wanted a design that reflected
m.
newness and a break from the usual clinical/
medical brand identities. The solution: Follow
the dramatic lighting and photo direction of
the Life Time master brand and add elements
come Kit contents
of blue sky and green grass to evoke life and
health. A palette of green, orange and metallic
silver take the brand beyond the ordinary. Icons
representing three key features of the program
(exercise, nutrition and life balance) function as
both design element and brand messaging.
Print
LeadmanTri Brochure
Purpose: The goal of our project was to introduce
a new athletic event, the LeadmanTri life time epic
250, in a manner consistent with our corporate
brand message of ìthe healthy way of life company.
LeadmanTri is not only a new event. It creates a
new category in the sport of triathlon. The epic
race length of 250 kilometers, over 155 total miles,
is longer than even the world-famous ironman. The
name is an offshoot of a series of epically difficult
endurance races based in leadville, colorado.
Our problem was two-fold: build instant name
recognition and tie into the equity in the existing
cousin athletic events in leadville. The design
inspiration also had to do with trying to find a visual
connection to our Life Time master brand. The
result was the iconic brand of the LeadmanTri and
the touchpoints of distance, challange and respect.
LIFE TIME
LeadmanTri
The LeadmanTri brand book
Environmental Graphics | Green Leaf Award
AGENCY F Design
Paperless Poster // Green Drinks
Purpose: Problem: Promoting a sustainable event
and eco focused marketing firm with an extremely
small footprint. It needed to carry messaging,
say drinks at a glance and feel well designed
and avoid the common stigma that sustainable
design is brown or burlap. It needed to feel
modern and elegant. This Paperless Poster was
produced for AIGA Minnesota’s Sustainability
Program—reDesign. It had to communicate
sustainability while simultaneously grabbing
attention. This Paperless Poster screen-printed
on location with non-toxic, water-based inks,
looks more elegant on a coffee shop, restaurant
or store window than a taped piece of paper
and yet with less waste and fewer impressions
we gained more attention, drawing our largest
crowd of the season. The speaker, who is an
eco marketing group was so impressed they
now offer it as a service, so it spoke to them.
Creative Director: Craig A Johnson
Graphic Designer: Hunter Marcks
Print | Student Work
Allison Goebel
Detroit Answers
Purpose: The poster series was created to raise
public awareness and motivate action to end the
rape kit testing backlog that exists in Detroit. In
the past 7 years, tens of thousands of untested
sexual assault kits have been discovered in
storage in police departments and laboratories
across the nation. In cities that have taken the
measures necessary to eliminate their backlogs,
such as Los Angeles, public support was vital
to their success. Detroit, however, has yet to
implement a plan to eliminate their estimated
16,000 rape kit backlog. The residents of Detroit
must act to raise the funds and legislative
pressure necessary to create change and provide
answers to thousands of waiting victims.
Designer: Allison Goebel
Packaging
Angel Bomb Design
Worker B
Purpose: The client wanted distinctive packaging
that set themselves apart from other bee-derived
products. Originally, they were open to Sovietinspired worker direction, but through our
discussions we decided that a softer approach
would be more successful in the body care aisle
and considering their audience. The client also
wanted to represent different flowers that bees
pollinate so we created different illustrations to do
so. They loved the treatment of the badge used to
differentiate scented and unscented products.
Creative Director: Todd Thyberg
Designer: Todd Thyberg
Illustrator: Todd Thyberg
Photographer: Nate Estenson
Miscellaneous
Brian Danaher
The Antlers Gig Poster
Purpose: This three color screen printed gig
poster was inspired by The Antler’s album,
“Hospice,” a haunting album about a terminally
ill patient. Commissioned by the band.
Art Director: Brian Danaher
Graphic Designer: Brian Danaher
Illustrator: Brian Danaher
Client: The Antlers
Miscellaneous
Brian Danaher
What I Ate at the MN State Fair
Purpose: A self-promo illustration series depicting
everything I ate while attending the MN State
Fair. The idea was to promote this new illustration
style, create awareness for my work, generate web
traffic to my site, and attract potential clients.
Art Director: Brian Danaher
Illustrator: Brian Danaher
Print
Caldrea In-house Design
Caldrea 2010 Catalog
Purpose: The Caldrea 2011 Catalog is designed to
focus on the aromatherapeutic fragrances that
define its products. Caldrea makes premium,
earth friendly household cleaners in sophisticated
fragrances that make them a pleasure to
use. The catalog divides the assortment by
fragrance and uses color and stepped trim
sizes to navigate the 80+ products. Instead of
burying the mission of the company in the back
pages as before, bold and classic typography
on the covers tells the story loud and clear.
Typography is used internally to educate the
viewer on the category and notes of each scent.
This also serves nicely to replace outdated
photography that was out of budget to reshoot.
Art Directors: Ariel Carter, Carrie Scott Evert
Copywriter: Ellen Shaeffer
Production: Craig Phillips
Photographer: Patrick Fox
Printer: Reflections
Branding
Capsule
Blue Earth Interactive
Purpose: Blue Earth Interactive needed to stand
out amongst a sea of interactive firms in the
Minnesota industry. Capsule first created a
compelling identity with movement and meaning.
It’s based upon a water molecule, reflecting the
name of the firm, but also conveying their emphasis
on collaboration with their clients. Capsule
then rolled out this identity across a stationery
system including highly unique business cards
printed on bamboo: sure to make an impact.
Creative Director: Brian Adducci
Art Director: Dan Baggenstoss
Production: Becca Lindenfelser
Account Executive: Kate Kjellberg
Client: Blue Earth Interactive
Packaging
Capsule
Schwinn Accessories Packaging
Purpose: Schwinn parts and accessories packaging
drastically needed a redesign. It was industrial,
stale and a little, well, bland. Planning any change
to a beloved iconic brand must be carried out
with extreme caution, since consumers often
don’t respond well to dramatic evolutions. To add
to the complexity, packaging carries countless
obligations: it must function, inform, respect
legal constraints, foster brand synergy, and
connect emotionally. This was an opportunity
for Capsule to help the market rediscover
Schwinn and the joys of riding. We intuitively
knew that there was significant potential for
us to enliven the packaging and re-excited
both loyalists and those new to the brand.
Art Director: Greg Brose
Production: Becca Lindenfelser
Account Executive: Kate Kjellberg
Client: Schwinn
Branding
Capsule
Red Wing Irish Setter
Purpose: Red Wing Irish Setter is a heritage
brand with a loyal following. The logo
had not been updated for a long time
however, and so Red Wing approached
Capsule to make it more contemporary.
Art Director: Dan Baggenstoss
Client: Red Wing Shoes
Publications
Carlson Marketing
The Show Book
Purpose: Everything produced for The Show
reinforced the idea that this advertising
competition sparks friendly competition
throughout the advertising community and
uses the award itself, the pushpin, as the star.
The purpose of The Show book is to highlight
all of the winning work. To bring some of the
interactivity of the online components of The
Show to The Show Book, a colorform-esque
pushpin, complete with accessories, was tipped in
to each book. To increase the bubble-gum color
on sections, we substituted neon PMS 4-color
process in place of traditional CMYK breaks.
Creative Director: Todd Dexter
Graphic Designer: Todd Dexter
Copywriter: Laura Reilly
Illustrators: Jason Nelson, Carl Schultze
Production: Joy Himmer, Marc Hortsch,
John Lewis
Client: Ad Fed Minnesota
Packaging | Student Work
Carly Wright
Cook It Kitchen Gadgets
Purpose: Several popular “As Seen on TV” items
were combined into a cohesive product line of
kitchen gadgets marketed to college students and
young adults. These products were re-branded
and packaged as Cook It Kitchen Gadgets and aim
to make cooking easy and fun, even if you don’t
have your own kitchen. These products could
provide students with healthier eating options
if they were marketed more successfully. The
inspiration behind the design was the products
themselves—all really great products, but with
horrible packaging. The final re-design was
made to be appealing to a target market (college
students and young adults) that would really
benefit from such products. Students often rely
on vending machines or pizza delivery as their
only option for eating during off-hours when
the cafeteria is closed; these products allow for
other (and hopefully healthier) meal options.
Designer: Carly Wright
Production: Carly Wright
Copywriter: Carly Wright
Interactive
Cast Iron Design Company
Cast Iron Design Company Website
Purpose: The goal for the Cast Iron Design Company
website was to create a web presence that would
reflect the quality of our work, express and
promote our environmental philosophy, and do so
in a friendly and welcoming way. To appeal to our
audience we wanted to appear both professional
and approachable. Since environmentalism can
often come off as condescending, stuffy, or
preachy we focused on maintaining a downto-earth vibe. One of our goals for the website
was to create a resource for other designers by
sharing the knowledge and information gained
during the process of starting and maintaining
an environmentally responsible design studio.
Developer: Richard Roche
Graphic Designers: Richard Roche,
Jonathan Black
Illustrator: Jonathan Black
Website: www.castirondesign.com
Branding
christiansen : creative
Hello the House Identity
Purpose: Hello the House was a small start up
in a community with several existing staging
and interior services. The client wanted her
personality to come through and show people
that she would be fun and friendly to work with
on a large range of projects. The identity came
from the idea of staging a home ñ or framing
it to how you always pictured it to be. A home
should be personal and full of character. The
logo uses a frame element and typography that
is human and lovely. We came up with a tagline
that fit the business owner and helped reinforce
that this is a very human service. Creating the
interior space in which you exist (which is not
perfect, ever) hence the slightly askew logo.
Creative Director: Tricia Christiansen
Client: Hello the House
Branding
christiansen : creative
Reality Remixed Logo
Purpose: Event logo for the 2010 Deluxe
Knowledge Exchange Expo Reality Remixed.
The Rr icon represented old and new views,
different generations and personalities
coming together to express their voices.
Creative Director: Tricia Christiansen
Graphic Designer: Calvin Buchanan, Jr.
Client: Reality Remixed
Christopher Ryan
Sex-U-Mah Cover
Purpose: For the 2nd Annual Sex-U-Mah Issue at the
Minnesota Daily Newspaper, we wanted to create
a cover that reflected the special issue’s subject of
sex, but still have a fun and appropriate look. After
brainstorming with the rest of our department, I
decided to go with typography basically built out
of objects associated (both literally and through
innuendo) with sex. I hand drew everything with
pen and colored it in with a bright eye catching
palette. I then added some hand written type at the
top and bottom of the design. The concentration
of things and colors abstracted the objects
themselves and allowed the letterforms to stand
out. This made for an “eye-spy” for adults that
had people across campus engaged all day.
Graphic Designer: Christopher Ryan
Client: Minnesota Daily Newspaper
Print
Clinton Lugert of THEY design
Phasma Ex Machina
Purpose: (Unavailable)
Art Director: Clinton Lugert of THEY design
Graphic Designer: Clinton Lugert of THEY design
Environmental Graphics
Colle+McVoy
Caribou Coffee Oven
Purpose: Caribou Coffee is the second-largest
premium coffee chain in the world. To launch
its new hot breakfast sandwiches in the dead
of winter, we focused on morning commuters.
Creative Directors: Mike Caguin, Eric Husband,
Ed Bennett
Copywriter: Lee Hanson
Art Director: Ben Clymer
Production: Brad Smith
Art Buyer: Chris Peters
Photography: Stafford Photography
Client: Caribou Coffee
Colle+McVoy
Caribou Coffee Globe/Donate Spinner/I Love You OOH Campaign
Purpose: Caribou Coffee needed to re-energize
its brand and give consumers a reason to choose
its brand experience over the competition.
Our brand re-launch objectives included:
Increase traffic (visits) to Caribou Coffee stores,
Translate the re-launch into an increase in
sales, Create a new sense of excitement and
buzz about the brand, Make the brand more
meaningful to consumers and differentiate
it from our more corporate competitors
Creative Directors: Mike Caguin, Eric Husband,
Ed Bennett
Copywriters: Eric Husband, John Neerland
Art Director: Nina Orezzoli
Graphic Designers: Lindsey Aho, Anna Giacomini,
Ed Bennett
Art Buyer: Chris Peters
Client: Caribou Coffee
Print
Colle+McVoy
Schwinn Calendar
Purpose: The objective of this assignment was to
create an engaging leave-behind that the Schwinn
sales force could give to their key account buyers.
It needed to reinforce Schwinn’s joyful brand
positioning and demonstrate the commitment
Schwinn was making to engage consumers in 2011.
Creative Director: Mike Caguin, Eric Husband,
Nina Orezzoli
Graphic Designer: Lovely Mpls
Printer: Studio on Fire
Client: Schwinn Calendar
Interactive
Colle+McVoy
TakeMeFishing.org Mobile Site
Purpose: The continued mission of the Recreational
Boating + Fishing Foundation (RBFF) is to supply
anglers and boaters with the necessary tools
to plan, prepare and equip for a successful day
on the water. Research prior to project kickoff
told us that anglers and boaters (much like the
rest of the country) were increasingly turning
to mobile devices to find information. We also
knew that the key offerings of RBFF’s main site,
TakeMeFishing.org, are elements that made a lot
of sense to have on a mobile platform and that
these offerings in a mobile form would help our
clients in their goals of increasing fishing license
and boat registration sales and in increasing fishing
and boating participation overall. The key to the
mobile site is its easy-to-navigate information.
Creative Directors: Mike Caguin, Joe Monnens,
Barrett Haroldson
Interactive Designers: Alix Nichols, Ben Clymer
Copywriter: Jenny Kirmis
Developer: Sierra Bravo/The Nerdery
Website: www.TakeMeFishing.org
Miscellaneous
Colle+McVoy
C+M All-Set Card-Set
Purpose: The assignment was to create a
holiday piece to share with our clients,
prospective clients, advertising industry
press and other friends of the agency.
Creative Director: Mike Caguin
Graphic Designer: Lindsey Aho
Print
College of Visual Arts
CVA Leaders of Design Poster: bRANDs
Purpose: The poster promotes an exhibition
of Paul Rand’s earlier branding work at the
College of Visual Arts (CVA). Designer Michael
Skjei was inspired by Paul Rand’s 1951 DaDa
exhibit at the Museum of Modern Art.
Graphic Designer: Michael Skjei
Copywriter: Kolean Pitner
Printer: Custom Color Printing, Lakeville, MN
Branding
Cue, Inc.
Tuaca Branding & Identity
Purpose: Tuaca was often referred to as the
“dustiest bottle on the shelf.” Often misunderstood
and mispronounced, the product relied on word of
mouth to make it credible. The existing identity and
packaging did not accurately communicate flavor
cues, convey its Italian heritage or communicate
a premium persona. We saw the opportunity to
(re) introduce Tuaca by creating an expression
that was more energetic and better telegraphed
the taste appeal of the product. We focused
on the intrigue around the taste and name,
positioning Tuaca as an advocate for trying new
things and becoming more socially adventurous.
Creative Director: Alan Colvin
Graphic Designers: Kate Gabriel, Nate Hinz
Client: Tuaca
Packaging
Cue, Inc.
Tuaca Packaging
Purpose: Tuaca was referred to as “the dustiest
bottle on the shelf”. Current packaging did not
clearly express the product taste, it’s Italian
heritage or appeal to a contemporary audience.
We took cues from the brand’s heritage and
broad taste appeal to design a packaging
solution that felt energetic and more premium.
Graphic Designers: Kate Gabriel, Nate Hinz
Production: Chris Thomas
Client: Tuaca
Branding
Cue, Inc.
Southern Comfort Branding
Purpose: Southern Comfort has been a strong
brand for decades, but current target consumers
had only limited understanding, or associated
the brand with outdated cultural references. We
used New Orleans, the birthplace of the brand,
as a way to create an authentic connection with
consumers. By avoiding the cliches of this unique
city, we instead focused on its uniqueness, culture
and embrace of the best things old and new.
Graphic Designer: Paul Sieka
Copywriter: Lisa Pemrick
Illustrator: Christian Northeast
Client: Southern Comfort
Packaging
Cue, Inc.
Southern Comfort Packaging
Purpose: Southern Comfort has been a strong
brand for decades, but current target consumers
had only limited understanding, or associated
the brand with outdated cultural references. We
used New Orleans, the birthplace of the brand,
as a way to create an authentic connection with
consumers. By avoiding the cliches of this unique
city, we instead focused on its uniqueness, culture
and embrace of the best things old and new.
Graphic Designer: Paul Sieka
Copywriter: Lisa Pemrick
Client: Southern Comfort
Print
Daniel Jasper
Mao to Now Poster/Mailer
Purpose: The objective of the poster/mailer was to
promote an exhibition of Modern & contemporary
Chinese fashion called Mao to Now at the Goldstein
Museum of Design at the U of M. The typical
Goldstein Museum patron is more mature. The
typical Goldstein exhibitions are from established
collections like the Eames, Halston and Russel
Wright. The Mao to Now exhibition was a departure
from the norm in that it featured contemporary
and up-and-coming designers at the forefront
of Chinese haute couture. Some of the work in
the exhibition was controversial touching on
political, environmental and sexual themes. All of
the work was highly conceptual yet functional in
form. In addition to announcing the show to the
existing Goldstein audience the poster/mailer was
designed to appeal to a younger demographic
in an ongoing effort to establish a relationship
with the next generation of Goldstein patrons.
Art Director: Daniel Jasper
Graphic Designer: Daniel Jasper
Production: Daniel Jasper
Miscellaneous
Eight Hour Day
Walker Art Center WAC Packs Illustrations
Purpose: How do you educate children about art
and make it fun at the same time? The Walker Art
Center has long used the WAC Pack, an activity
kit filled with questions and games, to help guide
children through the museum. After a lot of
internal research and development, the newest
version of the WAC Pack comprises a selection
of three different kits that kids can choose from.
For the little artist, the Maker pack teaches about
color, shape and line using art projects. For a
future writer, the Daydreamer pack focuses on
storytelling. And for the next Jacques Cousteau?
The Explorer pack is all about the hunt!
Art Directors: Nathan Strandberg, Katie Kirk
Illustrator: Katie Kirk
Client: Walker Art Center
Branding
Eight Hour Day
Eight Hour Day Stationery
Purpose: We created this stationery with the
understanding that we would be traveling for a
year. Because of this, we kept amounts small and
only printed what we felt we needed and what
we felt would work best for this “alternative”
working style. Instead of a standard letterhead,
we opted for a postcard and notecard. We felt
this was more mobile and highlighted the idea
that we were on the road. We also use a stamp
to pinpoint our location on a map on the mailing
label. Our new blog was a large part of this
trip. For us it was a way to record and share
our travels. Because of this, we wanted to have
something to give people we met along the
way, or those people or places we wanted to
feature that wasn’t as stuffy as a business card.
Art Directors: Nathan Strandberg, Katie Kirk
Graphic Designer: Katie Kirk
Branding
eleven56
2010 MN AIDS Walk Logo
Purpose: Create a flexible identity to create
awareness around an event to raise money for
a nonprofit organization.
Creative Director: Mary Deelsnyder
Illustrator: Natalie Schaefer
Client: MN AIDS Walk
Print
Ellen Schofield
Civil War Poster
Purpose: This project was created in-house for the
children’s book publisher Capstone. Capstone
wanted a piece to highlight the collection of
historical civil war series produced by their
imprint Compass Point Books. The info-graphic
design was meant to highlight the wide variety
of interesting facts young teens could find in a
Capstone book. The civil war theme also provided
the perfect opportunity for a two color design.
This poster was a departure from the more
conservative marketing pieces that we usually
produced that generally focused on showing
covers of books to drive sales. This was an
experiment to try something more design-oriented
that would show how incredible the contents
inside the books were and appeal directly to the
children who would be reading each series.
Creative Director: Joe Ewest
Graphic Designer: Ellen Schofield
Illustrator: Ellen Schofield
Printer: Reflections
Client: Capstone
Miscellaneous
FAME
FAME Fair Open House Invite
Purpose: FAME hosts a much-anticipated client/
vendor/friend gathering each year. And this
year, the event was themed in honor of another
great Minnesotan get-together. The slightly
nostalgic, state-fair inspired invite was designed
to poke a little fun at agency life, while inviting
guests to join us for our annual bash.
Creative Director: Cheryl Meyer
Graphic Designer: Jillian Frey
Copywriter: Jilie Feyerer
Production: Terri Herber
FAME
Supervalu Brand Summit Event
Purpose: FAME client SUPERVALU was planning a
first-ever Brand Summit to rally store managers
across 11 different SUPERVALU grocery stores.
They needed a visual expression of unity and
collaboration to underscore the purpose of the
event. We responded with a collaged approach,
bringing all the logos together in a layered,
vibrant graphic that easily extended across
all the event venues and signing elements.
Creative Director: Yves Roux
Graphic Designer: Jillian Frey, Conrad Chin
Client: Supervalu
Hilary Dana Williams
A Fork in the Road
a fork in the road
>>
Graphic Designer: Hilary Dana Williams
Printers: Garner Printing (exhibition catalog/
calendar), Artcraft Inc (exhibition postcard),
UCopy (calendar banners)
i n s ta l l at i o n s h o t s
07
09
Purpose: Inspired to use social and environmental
values as an impetus for visual communication,
I have chosen to conceive of this project as an
opportunity to engage design in tackling one
of the many issues challenging our times: the
scale and consequences of our industrial food
system. Being moved by statistics about the
relationship between food and fossil fuels in
my preliminary research on global warming, I
began to focus on the task of visualizing the
invisible in our everyday eating habits.
a fork in the road
>>
i n s ta l l at i o n s h o t s
seasonal calendar of local foods in East Tennessee and corresponding diagrammatic plates (see website for plate designs animated month by month)
seasonal calendar of local foods in Iowa, color-coded by category and placed according to duration in season (harvest at full saturation, storage at tint)
Print
Hopkins/Baumann
Winter Projects
Purpose: A booklet of artist Harriet Bart’s work
to accompany a small show at the Walker Art
Center Library. Bart has been producing for
the past 20 years multiple art projects (made
of found objects) mailed each year to close
friends. Bart wanted a printed record of her
work and show titled Winter Projects.
Art Director: Clint Greene
Artist and Publisher: Harriet Bart
Photography: Rik Sferra
Printer: Print for Change
Print
IMAGEHAUS
AMAZE Organization Brochure
Purpose: The piece was a part of a bigger
rebranding project and the objective of the
overall project was to simplify the Amaze brand.
We were tasked to create a new look for Amaze
that would match the credibility and their ability
to empower young people, so they can make a
difference in our diverse world. The inspiration
for the design was drawn from the basics of
childhood—primary colors and basic shapes.
The building blocks of learning for all children,
regardless of race, religion, ability or socialeconomic status. As an anti-bullying organization,
the universality of the visuals was spot-on.
Graphic Designer: IMAGEHAUS
Printer: Update Services
Photographer: Jake Armour-Armour Photography
Miscellaneous | Case Study
IMAGEHAUS
MadeSmart Housewares Case Study
Purpose: (Unavailable) Case Study
Graphic Designer: IMAGEHAUS
AFTER:
Over 60 skus
were affected by
the new design.
I ge
bac
org
i am
Describe any challenges
you encountered during
this project?
to organize your dorm.
After performing the brand audit, it was clear that the current brand
tone including logo was not in line with the direction the company was
PA C K A G I N G
going. Our biggest challenge was to get the owner to acknowledge
this and to step away from the current logo that was created by
her father 25 years ago. Sometimes the emotional connection to the
past is hard to let go.
nity
to organize your life.
“New designs, new shapes, new
materials and new reasons to get
excited about organizing your life,
in style. Stop by and see what
we’ve been up to.”
Devee Joy, founder of MadeSmart
Chicago International
Housewares Show 2010
March 14 -16
I wood love to show you
my new product lines.
I am madesmart
®
solution
I have a clearly unique
set of products to share.
I am madesmart
I divide and conquer I divide and conquer
the messiest drawers. the messiest drawers.
I am madesmart
I am madesmart
booth N8103
By performing the Brand audit and laying out the DNA and seeing the
list of words that described the personality of the brand, it was clear
to the owner that the values and goals of the company were no longer
being represented in current logo. From this, we received the green light
to redesign not just the packaging for the product but to redesign and
message the entire Brand - the business system, advertising, direct mail
®
campaign, website, packaging, in-store POS signage and fixtures.
madesmart.com
®
MADESMART LOGO
®
madesmart
®
booth N8103
madesmart
®
booth N8103
WEBSITE, DIRECT MAIL
to organize your life.
“New designs, new shapes, new
materials and new reasons to get
excited about organizing your life,
in style. Stop by and see what
we’ve been up to.”
Devee Joy, founder of MadeSmart
Chicago International
Housewares Show 2010
March 14 -16
I wood love to
my new produ
I am madesma
I divide and conquer
the messiest drawers
I am madesmart
booth N8103
madesmart.com
®
Packaging | Student Work
Jackie Lehmann
Burly Bread
Purpose: The Burly Bread brand was created
to showcase both the qualities of the artisan
product and the sensibilities of the target
audience. It was important to maintain a level
of class and refinement with subtle humor.
Designer: Jackie Lehmann
Instructor: Will Lotzow
Publications
Larsen
Old Republic Title Insurance 2009 Annual Report
Purpose: With the economy growing slowly
and the real estate market in particular at rock
bottom, many title companies were falling behind
or—in some cases—going out of business. ORT
wanted to illustrate the point that their simple
and conservative approach to business helped
them make it through the recession. By staying
the course and not being distracted during the
preceding boom years, ORT was well positioned
to not only survive, but thrive. During the last year,
they doubled their market share by purchasing
failing title offices around the country.
Creative Director: Michael Haug
Graphic Designer: Michelle Solie
Copywriter: John Andreini
Account Executive: Melinda Church
Production: Pam Borgman
Project Manager: Amy Ambrose
Miscellaneous | Student Work
Lauren Thorson
Galvan
Purpose: Galvan Typeface was developed out
of the need for a one-stroke typeface that
could be easily reproduced on a mechanical
vinyl plotter. Pushing away from traditional use
of a plotter as vinyl cutter, and into a drawing
machine or sorts, the plotter as producer gives
the typeface an interesting visual look.
Designer: Lauren Thorson
Packaging
Little & Company
2011 Little & Company Valentine
Purpose: Each year, we forgo the paper
blizzard of holiday greeting cards to send our
friends, families and clients a Valentine mailer.
Originally a marketing tool to keep us top of
mind, it has become a meaningful tradition
sealed with heartfelt well wishes. Our objective
was simple: to do some fun work that makes
people smile when they think about Little &
Company. And maybe spread a little love.
Creative Director: Joe Cecere
Graphic Designer: Ian Davies
Copywriter: Kate Durkin
Account Executive: Molly Schwartz
Production: Travis Groess
Project Director: Heidi Heitkamp
Packaging
Little & Company
Target GiftCard: Ringball
Purpose: Target is known for producing an everchanging selection of innovative gift cards with lots
of “wow” factor. In our ongoing partnership with
them, we understand that they’re looking to us to
continually refresh the gift cards with seasonally
appropriate designs for a range of audiences.
Creative Director: Joe Cecere
Graphic Designer: Tim Schumann Art Director: Lindsay Fischer
Account Executive: Natalie Motu
Production: Kim Siebold
Project Director: Pam Ratliff
Illustrator: Chris Lyons
Packaging
Loaf Nest
MAP “Fever Dream” 2xLP TAIGA records
Purpose: The jazz trio MAP recorded their album
Fever Dream as a long form improvisation that
was then edited into vignettes. The musicians
did not have any visual direction for Fever
Dream and gave us complete freedom to create
the artwork and design. MAP uses traditional
jazz instruments, guitar, bass and percussion,
to create contemporary free improvisations.
Through a series of listening sessions and sharing
visual demonstrations with the musicians, we
chose to utilize the offset printing process. The
outside of the gatefold jacket is inspired by offset
printing press calibration sheets while the inside
explores microscopic abstractions of half-tones.
Graphic Designers: Michael S Carlson,
Andrew Lange
Printer: Stoughton Printing Co.
Packaging
Loaf Nest
Douglas Quin “Fathom” LP TAIGA records
Purpose: Douglas Quin’s Fathom brings together
four extended underwater soundscapes—
two each from the Arctic and Antarctic. The
recordings have been gathered over a period
of 15 years, capturing an extraordinary palette
of sonic voices, events, spaces, and textures. To
the human ear, these soundscapes are haunting
and otherworldly; yet they are very much of this
world—out of earreach. The tracks are minimally
edited and are his first field recordings to be
archived in vinyl. In translating the recordings
into a visual language an scientific and archival
approach was taken that lends itself to early
documentation of natural history. All illustrations
and essay were created while listening to the
recordings while only knowing the locations
from which the sounds were documented.
Graphic Designers: Michael S Carlson,
Andrew Lange
Illustrator: Mitchell Dose
Copywriter: René van Peer
Paper Credits: Jacket: Domtar Cougar Smooth
White 80C duplexed to Leader Basis Grey 80C/
Envelope: White Wove 28W/Domtar Cougar
Smooth White 130C
Print
Martin Williams
Letter to the Editor
Purpose: To commemorate the Boy Scouts
100th anniversary… and to show how prepared
they were, they wrote the ad 100 years ago!
Creative Director: Tom Moudry
Creative Director: Jeff Tresidder
Art Director: Toby Balai
Copywriter: Adam Ridgeway
Account Executive: Sarah Tillgis
Production: Rita Nagan
Photographer/Retoucher: Todd Carlson
Art Producer: Lisa Crawford
Interactive
Martin Williams
Voices Across the Plains website
Purpose: Through the Voices Across the Plains
program, Syngenta is profiling 13 innovative
wheat growers to provide a snapshot of their
management practices that can serve as a
resource for wheat growers across the country.
Credits (unavailable)
Interactive
mono
mono website
Purpose: At mono, we try to simplify everything.
Yet the thinking and the work we do for our
clients is often multifaceted. Our challenge to
ourselves then, was to create an experience
that was both rich, deep and dynamic, yet
at the same time, elegantly simple.
Creative Director: mono
Copywriter: mono
Production: mono
Developer: mono
Interactive Designer: mono
Art Director: mono
Website: www.mono-1.com
Print
mono
Nice Ride OOH
Purpose: A bike sharing program, Nice Ride,
was being launched in Minneapolis. We needed
to communicate the idea that bike sharing
was fun, easy, and source of civic pride.
Our client discussions focused on whether we show
how the program works, or how fun of an activity
bike sharing can be. We ultimately decided on ìfun.î
The inspiration behind the design was to celebrate
the Minneapolis community. We did this by
enlisting local artists to create representations
of favorite local landmarks such as the Walker
Sculpture Garden and First Avenue. We combined
the original art with playful copy and photography
of people riding their Nice Ride bikes.
Our client loved just how fun bike
sharing was portrayed.
Copywriter: mono
Production: mono
Illustrators: John Vogt, Kate Van Cleve, Eddie
Hamilton, Julie Jao, Isaac Arvold
Graphic Designer: mono
Art Director: mono
Photographer: Chris Sheehan
Motion Graphics
mono
msnbc projection
Purpose: msnbc came to mono to help them
shape their vision and create a new, compelling
brand idea. Instead of getting dragged
into the negativity of others, we crafted a
progressive look on politics and our country’s
future with the tagline, “Lean Forward.”
In conjunction with an integrated launch
campaign, we made large-scale light projections
of the Lean Forward manifesto on buildings,
water towers, trains, bridges and construction
sites in major cities including NYC, Seattle,
Denver, Washington DC, Chicago, and
Atlanta (on CNN’s headquarters, in fact).
View entry at: http://www.aigaminnesota.org/
winning-entry/msnbc-projection/
Copywriter: mono
Art Director: mono
Graphic Designer: mono
Production: klip
Interactive
Periscope
Have Some High 5s
Purpose: Because this project was born from
our desire to do something fun without the
rules and regulations set forth by clients and
legal departments, there was no client brief.
The problem was, we had a lack of projects
that were interested in taking a risk or just plain
doing something crazy so we made a project
that would allow us to do anything we wanted.
We knew that the content was going to look
intentionally low budget, I wanted to match that
style and create a consistent frame for the deliver
of that content. I also wanted to make sure that the
videos were the primary focus an that there would
be minimal distractions. Overall I was inspired
work that I had seen that was able to create a
simple design that was a no brainer to use.
While simple and easy to use were key, we still
wanted to have fun with the design. Adding
transitions between content or different pages
allowed us to keep from cluttering up the design
while encouraging the user to click through the
site to make sure they didn’t miss anything fun.
Creative Directors: Mike Rook, Scott Berglund
Art Director: Scott Berglund
Interactive Designer: Bill Gunter
Copywriter: Mike Rook
Developer: Adam Kass, Brent Babcock
Typography: Bill Gunter, Peter Hahn
Photography: Jay Runquist
Sound: Steffin Griswold
Director: Quan Hoang
Interactive
Periscope
truvia.com
Purpose: The Digital Department of Periscope is
always ready to improve on the work we’ve done.
That’s why when Truvia asked us to revamp their
site, we stuck to the beautiful architecture we’d
already implemented, and ramped up the design.
We added more visual weight with more userfriendly elements and strengthened its expanding
social capabilities. Content updates included a
significant amount of new recipes, photography,
multiple event videos and animations, Celebrity
Chef features throughout the site, and creating a
new tab system up top that introduced new visual
cues to coincide with the tone of their new TV
spots. This also flowed through existing pages like
the About page, email signup and a flexible feature
environment for a new Spoonable product. Along
with aesthetic tweaks, we also added a Social
Bar below the top navigation to make it easier to
share recipes and invite friends to join the Truvia
group on social networks. We also designed a hub
for digital downloads, which included desktop
backgrounds and wallpapers that could be used on
your Blackberry, Droid or iPhone. The result was a
site that was as sweet as the product it promoted.
Creative Director: Erika Dodge
Copywriter: Rebecca Lunna
Production: Erika Dodge
Developer: Brent Babcock Account Executive: Rebecca Lunna
Graphic Designer: Marie Bushbaum Interactive Designer: Marie Bushbaum
Art Director: Erika Dodge
Website: www.truvia.com
Miscellaneous
Periscope
Mustache Cowl Necks
Purpose: Serious bicycle riders are a breed all
their own. In fact, they’ll ride 24/7/365. And
in Minnesota, when half of the year is cold
and snowy, well, it can be a bit nippy outside.
So we created handmade neck cowls that fit
the lifestyle of bicyclists in Minneapolisóthe
place where Handsome Cycle Co. calls home.
The inspiration, beyond keeping bicyclists
warm, was the wonderfully iconic handlebar
mustache that makes up the Handsome logo.
Creative Director: Scott Dahl
Copywriter: Scott Dahl
Graphic Designers: Peter Hahn, Marie Bushbaum
Art Director: Scott Dahl
Packaging
Periscope
2011 MN Twins Ticket Box
Purpose: 2010 was the first season at Target Field,
and what a season it was. Twins fans shared
the sun, chowed down and witnessed division
championship baseball. For 2011, our approach
puts these moments under the microscope,
making the experience larger than life. Visuals
are vivid and large. Photos are sunny and full of
color. Our typography blends modern and classic
for a distinct look. There are three levels for
the ticket boxes ñ season tickets for box suites
(which includes a custom circular medallion),
general season tickets and 20-game packs.
Creative Director: Charlie Callahan
Copywriter: Tom Witkowski
Account Executive: Robin Pfeifer
Printer: Park Printing
Graphic Designer: Sean Lien, Jesse Bodell
Project Manager: Dianne Yeager
Production/Page Assembly: Kim Cox,
Christine Notermann
Retouching: Troy Lang
Motion Graphics
Periscope
See Us In A Different Light
Purpose: Within the trade, Andersen had a
reputation of offering replacement windows
that were a bit outdate—the old “white window”
company, as they were known. Not offering
a lot sizes, variety, styles, etc. So to chance
that perception, we decided to show the trade
that Andersen was serious about offering
more. So we changed the most important
Andersen asset… their logo. The logo became
the vehicle to deliver very specific product
messages, in a way that was innovative and
intriguing. The campaign was tied together
with the tagline, “See Us In A Different Light.”
Creative Director: Mark Haumersen
Copywriter: Tom Witkowski
Art Director: Doug Mickschl
Animator: Motion 504
winning-entry/see-us-in-a-different-light/
Print
Periscope
2010 Handsome Cycles Brochure
Purpose: Handsome Cycles needed a catalog that
would stand out from the pack in their industry.
Something that people would want to keep on long
after they have read it. So our design idea from
the beginning was to design more of a coffee table
book than a catalog. Something that folks would
want to leave out for others to enjoy. Handsome
loved it. We used a ton of vintage photos from their
history and heritage so to create a collage that is
across multiple pages. The idea being that every
time you look at it, you find something different.
Creative Directors: Kent Bishop, Ben Morrison
Copywriter: Jesse Erickson
Publications | Student Work
Rachel Winter
Gothic Horror Series
Purpose: The class assignment was to create
book covers for a series of three related works.
I chose Gothic horror stories—Frankenstein,
Dr, Jekyll and Mr. Hyde and Dracula.
problem I chose to create covers that focus
on the main character of each story. I created
a visual narrative that would draw on each
character’s complexity and persona.
Since these stories have been around for many
years, how could I create a cover that would
draw in the buyer and create a need for them to
choose this version of the book over another?
I found inspiration and resources in old medical
textbooks and was inspired by collage.
Designer: Rachel Winter
The answer was to make the book enticing,
eye-catching and collectible. To solve the
Branding
Red Organic
Gina Zeidler Photography
Purpose: The Gina Zeidler brand was created
for the Minnesota wedding photographer with
a balance of shabby chic, vintage and cleancontemporary to embrace Gina’s style interests.
Creating a wedding photography brand, that
stands out was one of the main discussion points
as well as helping to narrow down the brides that
seek her work, to ones that embrace her style,
creativity and investment in photography.
She wanted a sophisticated brand with clean
design, while embracing texture and shape.
Using a calligrapher, we were able to create a
unique type-treatment for the logo mark. The
plume icon and pattern on the fabric bag tie
the brand together with layered texture.
We utilized several different techniques including
letterpress, digital printing and screenprinting
to achieve the full brand package.
Graphic Designer: Aurora Whittet
Calligrapher: MM Ink
Publications
Sarah Lavin
Junior Achievement Annual Report
Purpose: As a non-profit with a small budget, the
annual report for Junior Achievement needed
not only give recognition and thanks to donors
and volunteers, but also work as a selling tool.
With many graphs and charts to convey we
wanted to represent these in a more visual,
illustrative style, for quick reference.
With the size restricted to 8.5 x 11, we developed
a unique binding which allowed the piece
to open from either direction depending on
the message they wanted to discuss.
Graphic Designer: Chad Riedel
Art Director: Sarah Lavin
Printer: Maximum Graphics
Paper Credits: Cougar Opaque
Spunk Design Machine
Seward Co-op Grocery and Deli
Purpose: Spunk’s idea for dressing up some
of the Seward Co-op Grocery and Deli was
to bring the community in from the outside
while trying to add a feeling of freshness
and an invitation that all are welcome.
Creative Director: Jeff Johnson
Illustrator: Lucas Richards
Graphic Designer: Lucas Richards
Branding
Welcome to Davis—Davis Food Co-op
Purpose: Create increased membership and traffic at
an already successful California food cooperative.
Spunk developed “Welcome to Davis” which
through rebranding and nontraditional messages
invited the people of Davis and surrounding
communities to both view Davis Food Cooperative
as a icon among the other icons of the Davis
California community and worked on messages
that would break down stereotypes of Davis Food
Cooperative as just a “hippie” hangout and not a
community market that belongs to everyone in
the community and where all are WELCOME.
All of Spunks rework of the Davis Co-op brand is
mindful of it’s history, building and location as a
major agricultural center, all the while updating
the Davis look to succeed in the future. Through
posters, bags that carry a playful, fun message
showing Daivs Coop takes things in stride and
remain approachable to the Flying Tomoato≠óa
community Grocery Getter (Davis, CA has the
largest bike-per-person population in the U.S.).
Graphic Designer: Steve Marth
Interactive
Spark Radio
Purpose: HandCast Media called on Spunk
Design Machine to help develop graphic
identity to the new Spark Radio iPhone App.
Creative Director: Ben Pagel
Spunk, began with a deep look at the music
industry and radio. Classic radios were
researched to draw a nastglic vibe with a touch
of the modern dressing up the users iPhone.
Illustrator: Justin Martinez
Copywriter: Ben Pagel
Graphic Designer: Justin Martinez
Print
Spunk Sweet Life Promo
Purpose: Keeping the waste to a minimum, Spunk
wanted to give something cherrished to it’s clients
and friends. Making the wrapper into a poster
helped to produce something that promoted
Spunk’s work while being a piece that would
out extend the tasty treat wrapped inside.
Graphic Designer: Lucas Richards
Print
Principle Six—Co-opertive Trade Movement
Purpose: Principle Six, was the idea of Equal
Exchange, a worker-owned company that sells
fairtrade coffee and other foods. Taking that idea
was Spunk Design Machine who, working closely
with Equal Exchange was charged with naming
P6, developing the identity and support materials
for the launch along with designing for interior
spaces and new promotions. The styleguide
produced for P6 was the perfect jumpstart that the
various P6 partners needed. Food co-operatives
quickly jumped on board producing their own
P6 materials and promoting the launch day.
Graphic Designers: Steve Marth,
Justin Martinez
Graphic Designer: Craig Johnson
Branding
Station K & Company
Station K & Company Agency Branding
Purpose: Designer Jeff Holmberg of Holmberg
Design Co. was hired to design a logo, identity
system, website and style guide for the new Station
K & Company marketing and advertising agency.
The brand had to be distinctive, authentic, warm,
approachable, and have a vintage or ìwornî feel
to it. It also needed to convey the energy, fun,
and whimsy of this industry. The logo needed to
convey professionalism and credibility without
being too stuffy. It needed to be clean and
easy to read without being contemporary. The
system needed to be clever and thoughtful, but
easy to understand. It needed to be unique and
unexpected. It needed to be perfectly imperfect.
In addition, the whole brand system needed to
work hard and get mileage out of just a few pieces.
It also needed to be interchangeable and flexible to
grow with the business and change with our needs.
Graphic Designer: Jeff Holmberg
Stephan Peters
German Origin Museum Newspaper
Purpose: The newspaper covers famous GermanAmericans in the history of the United States. Back
in the 1800’s, many Germans came to the U.S.,
especially Minnesota, and took a big part in the
cultural and industrial development. The museum
newspaper tells their stories and brings back to
mind how America became the country it is today.
Typical German design elements and the
importance and achievements in typography
were the basic inspiration to create a great
reading and design experience for the reader.
Designer: Stephan Peters
Print
Studio On Fire
2011 Studio On Fire Letterpress Calendar
Purpose: The Studio On Fire Letterpress Calendar
is a favorite project in our shop for nearly ten
years. It’s been worked on by many contributors
from all over the world. Each year Studio On Fire
puts together a loose theme, color palette and
paper choices, then we invite 5 other designers/
illustrators to participate. We design 2 months, and
each contributor designs 2 months. Its always nice
to have a large cross section of stylistic approaches
within a little package that sits on your desktop.
Printer: Studio On Fire
Graphic Designer: Studio On Fire
Illustrators: Studio On Fire, Jessica Hische,
Adam Garcia, Aesthetic Apparatus,
We Make It So, Brian Gunderson
This year, the paper for the months
and the outer wrap was a light brown
Wausau Winter Wheat 100lb Cover.
The stand was a custom duplexed paper made
from dark grey Fibermark Eviva Stone 100lbC
and copper Stardream 111lbC paper stocks.
Branding
Sussner Design Company
Leadership Foundations Identity Materials
Purpose: Leadership Foundations is a broad
and comprehensive organization of likeminded
individuals and groups united by a desire to do
better for urban cities and the people that live
there. Sussner Design Company was called to
rebrand LF with an updated logo, reconstructed
web site and new collateral materials.
Graphic Designer: Brandon Van Liere
Creative Director: Derek Sussner
Copywriter: Steve Seidl
Developer: ArcStone Technologies
Print
2010 AIGA Minnesota Design Show Materials
Purpose: The theme of the 2010 AIGA Minnesota
Design Show materials was to “show your block”.
People were asked to “Display your genius.
Demonstrate your pride. Show your best.” The
block. The cube. The six-sided symbol of ‘youdone-good.’ The form of the AIGA Minnesota
Design Show award inspired usóhefty, substantial,
powerful and formidable, yet simple and modest. It
is the icon of work that should be recognized. This
theme served as a metaphor of encouragement
to display ones mettle and continue doing
what they do at the highest level (despite the
economic challenges). And show it to us.
Graphic Designers: Brandon Van Liere, Jamie Paul
Copywriter: Jeff Mueller
Developer: Kenton Hanson Printer: Reflections
Paper Credits: Neenah Paper
Print
Haiti Poster Project
Purpose: A poster design we titled Help Haiti
that we donated to the Haitiposterproject.org
to benefit victims of the earthquake in Haiti.
Graphic Designer: Brandon Van Liere
Printer: Lost & Found Dept.
Target
Target Summer X Games 2010
Purpose: The Target Summer X Games
experience integrated the French theme of
the Chateau Marmont Hotel throughout all of
it’s collateral, bridging the gap between the
design pieces and the spaces they reside in.
Graphic Designer: Phil Clark
Senior Group Manager: Jason Langer
Production/Craftsmenship: Nills Rahm
Art Buyer/Producer: Stephanie Burns
Brand experience created for Target at the Summer
X Games held in Los Angeles. The collateral
created for Target is seen by the action sports
industry including athletes, media and guest.
Miscellaneous
Target
inHouse School of Thought Logo
Purpose: Client discussions were refreshingly brief
and open. The task was simply to design the logo
for Target’s inHouse creative managers training
and development workshops called “inHouse
School of Thought” and have fun making it happen.
The mark is inspired by the endless doodling done
by creative types of all ages and disciplines. The
inHouse team logo, designed by Daniel Walls, is
placed inside the mind of a highly stylized doodle
to symbolize the creative thinking process.
Graphic Designer: Roxanne Bradley
Miscellaneous
Target
Target GiftCard-Space Maze
Purpose: The Space Maze design met the objectives
by pushing the concept of the traditional GiftCard
by creating a maze that let the guest work the
tiny glow-in-the-dark ball around the planet to
the finish line. It incorporated a fun, youthful look,
with bright colors, glow-in-the-dark elements,
playful illustration, and an inviting game all in one.
Graphic Designer: Alicia Pompei,
Courtney Gooch
Copywriter: Taydem Wall
Production: Sarah Schroeder
Illustrator: Don Clark (Invisible Creature)
Creative Manager: Ted Halbur
Producer: Krista Stensrud
Miscellaneous
Target
Target Branded Zamboni
Purpose: The Target Zamboni was created
to raise brand awareness of Target by
playing off of the unique shape of both the
Zamboni and the Target Shopping Cart.
Graphic Designer: Jon Erickson
Copywriter: Andy Thieman
Illustrator: John Schreiner/Spectrum Studios
Motion Graphics
Target
Target Grocery TV
Purpose: Our brief was to announce that Target is
now offering fresh grocery in their stores. It was a
big announcement that needed to be noticed, since
Target has never had fresh grocery before. And
now, you can do your Target shopping and your
grocery shopping at the same time, in the same
place. And we had one :30 spot to achieve this.
The target audience for all Target work is
‘Mom,’ but essentially, this concept had to
reach anyone and everyone who needs fresh
grocery. So, the target was everyone.
Our challenge came on the production end,
when the client wanted the concept to be
running in a little over a month, which is very
ambitious for a 30 second animated spot.
We approached the brief in many different ways,
but the one thing we wanted to keep in mind
was to keep the concept simple. Telling the
message in a straightforward, yet creative and
entertaining way that people would notice.
Art Directors: Jon Baugh, Charley Little
Copywriter: Anna Stassen
Production: Motion Theory
Music/Sound: Rumble
Agency Producer: Gary Tassone
inHouse Producer: Ann Zarth
Creative Manager: Jake Pasterski
winning-entry/target-grocery-tv/
Print
Target
United Way Giving Posters
Purpose: Every year, Target donates to the
United Way Foundation at a companywide level. The objective was to create
awareness and a call to action. These posters,
showing local residents helped by the United
Way’s programs, were created to inspire
volunteering and/or donating money.
Graphic Designer: Amanda Clark
Copywriter: Jeff Barbian
Print
Target
Target Back-To-College 2010 Catalog
Purpose: We gave the catalog the look and feel
of a college campus newspaper, right down to
the paper stock. For further authenticity, we
hired actual college journalists to write original
articles that brought their “expert” perspective.
Graphic Designers: Courtney Gooch,
Aaron Melander
Copywriter: Jeff Barbian
Printer: RR Donnelley
Production: Tracie Neff
Senior Creative Manager: Eric Vermilyea
Group Creative Manager: Jason Langer
Photographers: RJ Shaughnessy and
Target’s in-house photo studio
Illustrator: Mike Perry
Art Buyer: Christopher Grimes
Producer: Katie Robertson
Packaging
Teri Firkins
The Not-So Invisible Ghost
Purpose: She must not be gone now/
for I see her wherever I go
The album and corresponding (yet unreleased)
screenplay follows the relationship of two illfated lovers. The album art captures two pivotal
pieces of the plot, the climax (the locket) and
the conclusion, the feeling of being haunted
by someone you loved, sensing their presence
everywhere despite the reality that the relationship
is over. The construction of the album needed to
capture the essence of the music, nothing overly
slick or produced; it was important for the artist
that their hands touched every single piece we
created. While the screenprinted 12" vinyl needed
to be the star (it is how the music was meant to
be listened to), a related CD package was created
from scrap paper, two simple rubber stamps and
colored yarn, staying true to the primary plot
elements and requested production techniques.
Graphic Designer: Teri Firkins
Illustrator: Teri Firkins
The Minnesota Daily
2011 Minnesota Daily Media Kit
Purpose: The Minnesota Daily Media Kit has
been our sales team’s workhorse for years.
It’s 30-some pages of pricing, maps, and dry,
legal information meant to drive new and
existing clients to advertise with The Daily.
The overarching goal was to make it a personal
and engaging piece we could leave with clients
that would reflect what we were truly all about
and what a beneficial experience it is to work
with The Daily. To do this, we threw out the
old rules and approached it as an editorial
showcase rather than a business report.
To make the piece personal and engaging, we
photographed some of our oldest clients and
collected testimonials from them about working
with The Daily. We included these, as well as a
photo of our friendly-faced president, to shed
light on the strong relationships we build with our
clients. We abandoned the red that had been used
for years and introduced a warm yellow to the color
palette and used a simple craft paper cover stock.
Art Director: Missy Austin
Creative Director: Kate Carlson
Graphic Designers: Matt Pabich, Chris Ryan,
Dan Erickson
Interactive
The Thorburn Group
Curious Site
Purpose: The papers in this collection are as diverse
as our experiences. This site celebrates and inspires
the user to create those diverse experiences. We
asked ourselves, how do you bring something
so tactical and experiential into the digital
world. Our answer was The Curious website.
Art Director: Bill Thorburn
Graphic Designer: Evan Nagan
Website: www.curiouspapers.com
Print
Walker Art Center
Yves Klein: With the Void, Full Powers
Purpose: This catalogue accompanied the
exhibition “Yves Klein: With the Void, Full
Powers,” the first retrospective of the artist in the
US for over 30 years. In addition to illustrating
works within the exhibition, the catalogue also
served as a complement to the show, with
essays by Klein scholars, texts by Klein himself,
and archival photographs of the artist.
The challenge of the cover was to find something
representative for an artist who’s broad practice
made it difficult to nail it down to a particular
image or work. Klein was interested in how people
experienced art beyond its context in the gallery,
how it elicits emotions, physical reactions and
multiple interpretations. By stripping away the
details on the cover like the title, imprints, and
other information, it transforms the book into an
abstract object, blurring the distinction publication
and a conceptual form, free of (or open to)
meaning. Saturating the cover and book edges in
International Klein Blue activates the form with its
particular ultramarine energy, suggesting how his
blue monochromes are experienced. The result is
a mysterious blue object that opens to reveal work
in wildly various mediums, many of which were
precursors to ideas like conceptual art, installation
art, performance art, and minimalism. In developing
the content of the book, a group of texts by Klein
were included, ranging from musings about the
concept of kitsch, to the power of silence. A large
number of archival images were used throughout
the book, and in its own ìAlbumî section,
showing Yves Klein in many different situations
from parties to performances. Together, all this
documentation helped to bring Klein alive within
the catalogue, his own voice and physical presence
complementing the works in the exhibition.
Graphic Designer: Dante Carlos
Creative Director: Andrew Blauvelt
Packaging
Werner Design Werks
Vintage Mocktails Packaging
Purpose: The Vintage brand Mocktails are nonalcoholic beverages targeted specifically at
women therefore the packaging is deliberately
feminine. Available in four tasty flavors, the
Mocktails are an alternative to alcoholic drinks
or can be used as quick and easy cocktail mix.
The patterns and “crest” give flavor cues as
well as a sense of fun and sophistication.
Creative Director: Antonella Sacconi
(Cott Beverages)
Graphic Designers: Sharon Werner, Sarah Forss
Print
Werner Design Werks
Lab Rats
Purpose: Lab Rats is a breeding ground for ideas.
A place where studies in collaboration between
creative minds, cultural scientists and business
leaders are ongoing in order to develop and
build ideas. This deluxe introduction kit is sent to
the “Alpha Rats” (the preeminent participants)
and is filled with a variety of items to help
stimulate creative thinking and inspire ideas.
The brochure booklet is attached to the deluxe
kit and is sent out as an independent piece to
the standard “Lab Rats” and the “R&D Rats.”
Creative Director: Cabell Harris (Work Labs)
Copywriter: Eric Boyd
Publications
Werner Design Werks
Bugs by the Numbers
Purpose: Because of the success we had with our
book Alphabeasties and Other Amazing Types
(reprinted 3 times and counting!), an alphabet book
featuring animals made of letters, we decided to do
a follow-up book that was all bugs and numbers.
Still type-focused like our previous book, but this
one is all numbers with lots of number facts for
curious bug-lovers of all ages. We researched
countless facts about bugs and collected the most
fascinating number-based facts we could find (a
hive of bees can collect 66 pounds of pollen a year!
A cockroach can survive for 168 hours without
its head!). Each bug is made up of numbers in a
typeface that feels appropriate for the bug—spiky
Ironwood type for a mosquito, for example—and
has a corresponding fact (a bee made of 66s).
Lots of die cuts and gatefolds make turning each
page an engaging experience for the reader.
This book is for a for slightly older audience
(ages 6-12) than that of the Alphabeasties
book (ages 3-8) so there’s a larger audience
overall for the collection of books.
Illustrators: Sharon Werner, Sarah Forss, Lori Benoy,
Meghan O’Hare
Copywriters: Joe Weismann, Sharon Werner,
Sarah Forss
Publisher: Blue Apple Books
Publications
Werner Design Werks
Alphabeasties Activity Book
Purpose: Based on the success of our children’s
book, “Alphabeasties and Other Amazing Types,”
we’ve created a corresponding activity book. All
of the activities are type related in some way,
from an r-shaped racetrack maze to fancy letters
to color in, and many more. It’s packed full of
alphabet fun… and it has over 300 stickers!
Illustrators: Sharon Werner, Sarah Forss
Publisher: Blue Apple Books
Publications
YYES
7 Years with Atmosphere and Rhyme Sayers
Purpose: Photographer Dan Monick photographed
Atmosphere and the Rhyme Sayers for seven
years, documenting their rise from an unknown
Minneapolis hip-hop collective to one of the
most followed and successful independent hiphop acts in the nation. But photographers are
terrible editors, and Monick was no exception:
we worked closely with him to whittle down
the story he was telling and select the most
impactful images that would excite die-hard
fans and casual newcomers alike. The design
itself was merely a framework for showcasing
the Rhyme Sayers story and Monick’s images.
Graphic Designers: Ron Fleming, Brent Stickels
Graphic Designers: Kai Benseon, Andy Lund
Production: Leon Catfish
Photographer: Dan Monick
Additional Design: Dan Monick
Godfathered: Bryan Ray Turcotte
Editorial Assistance: Roger Gastman
Branding
ZYDECO design
ZYDECO design Image System
Purpose: Zydeco Design is a brand strategy and
design firm that perfectly balances strategy,
relationships and design, so it created an
image system that evinces (demonstrates?) its
expertise in exceptional brand experiences to
clients and prospects. The system celebrates
the energetic, harmonious spirit of how Zydeco
Design works. Nuanced elements of the
interlocking identity are evoked through its
dynamic online experience, continue to resonate
across the stationery system, and are carried
thematically in its presentation materials.
Creative Director: Alan Tse
Account Executive: Rosemary Ugboajah
Brand Strategy: Nathalie Wilson
Winning Entries by Category
Branding
Interactive
Colle+McVoy,
People For Bikes Corporate Identity, 6–7 Judge’s Choice
Colle+McVoy, Schwinn Bell Choir, 8–9 Judge’s Choice
3e The Life Time Agency,
Master Brand Development, 19
3e The Life Time Agency, myHealthcheck Branding, 20
Capsule, Blue Earth Interactive, 28
Capsule, Red Wing Irish Setter, 30
christiansen : creative, Hello the House Identity, 34
christiansen : creative, Reality Remixed Logo, 35
Cue, Inc., Tuaca Branding & Identity, 44
Cue, Inc., Southern Comfort Branding, 46
Cast Iron Design Company,
Cast Iron Design Company Website, 33
Colle+McVoy, TakeMeFishing.org Mobile Site, 41
Martin Williams, Voices Across the Plains website, 67
mono, mono website, 68
Periscope, Have Some High 5s, 71
Periscope, truvia.com, 72
Spunk Design Machine, Spark Radio, 82
The Thorburn Group, Curious Site, 100
Eight Hour Day, Eight Hour Day Stationery, 50
Miscellaneous
eleven56, 2010 MN AIDS Walk Logo, 51
Werner Design Werks,
Epicurean Cutting Boards, 12–13 Judge’s Choice
Red Organic, Gina Zeidler Photography, 78
Spunk Design Machine,
Welcome to Davis—Davis Food Co-op, 81
Station K & Company, Station K & Company
Agency Branding, 85
Sussner Design Company,
Leadership Foundations Identity Materials, 88
ZYDECO design, ZYDECO design Image System, 107
AGENCY F Design, Paperless Poster // Green Drinks, 22
Colle+McVoy, Caribou Coffee Oven, 38
Colle+McVoy, Caribou Coffee Globe/Donate Spinner/
I Love You OOH Campaign, 39
FAME, Supervalu Brand Summit Event, 54
Hilary Dana Williams, A Fork in the Road, 55
Seward Co-op Grocery and Deli, 80
Target, Target Summer X Games 2010, 91
Brian Danaher, The Antlers Gig Poster, 25
Brian Danaher, What I Ate at the MN State Fair, 26
Colle+McVoy, C+M All-Set Card-Set, 42
Eight Hour Day, Walker Art Center
WAC Packs Illustrations, 49
FAME, FAME Fair Open House Invite, 53
IMAGEHAUS, MadeSmart Housewares Case Study, 58
Lauren Thorson, Galvan, 61
Periscope, Mustache Cowl Necks, 73
Target, inHouse School of Thought Logo, 92
Target, Target GiftCard-Space Maze, 93
Target, Target Branded Zamboni, 94
Motion Graphics
mono, msnbc projection, 70
Periscope, See Us In A Different Light, 75
Target, Target Grocery TV, 95
Packaging
Print (continued)
Angel Bomb Design, Worker B, 24
Hopkins/Baumann, Winter Projects, 56
Capsule, Schwinn Accessories Packaging, 29
IMAGEHAUS, AMAZE Organization Brochure, 57
Carly Wright, Cook It Kitchen Gadgets, 32
Martin Williams, Letter to the Editor, 66
Cue, Inc., Tuaca Packaging, 45
mono, Nice Ride OOH, 69
Cue, Inc., Southern Comfort Packaging, 47
Periscope, 2010 Handsome Cycles Brochure, 76
Jackie Lehmann, Burly Bread, 59
Spunk Design Machine, Spunk Sweet Life Promo, 83
Little & Company, 2011 Little & Company Valentine, 62
Principle Six—Co-opertive Trade Movement, 84
Little & Company, Target GiftCard: Ringball, 63
Loaf Nest, Douglas Quin “Fathom” LP TAIGA records, 64
Loaf Nest, MAP “Fever Dream” 2xLP TAIGA records, 65
Periscope, 2011 MN Twins Ticket Box, 74
Stephan Peters, German Origin Museum Newspaper, 86
Studio On Fire, 2011 Studio On Fire
Letterpress Calendar, 87
Teri Firkins, The Not-So Invisible Ghost, 98
Sussner Design Company,
AIGA MN 2010 Design Show Materials, 89
Vintage Mocktails Packaging, 102
Sussner Design Company, Haiti Poster Project, 90
Print
Target, Target Back-To-College 2010 Catalog, 97
Walker Art Center, From Here to There:
Alec Soth’s America, 10–11 Judge’s Choice
The Minnesota Daily,
2011 Minnesota Daily Media Kit, 99
Studio On Fire,
Golden Rule Poster, 16–17 People’s Choice
Walker Art Center,
Yves Klein: With the Void, Full Powers, 101
3e The Life Time Agency, LeadmanTri Brochure, 21
Werner Design Werks, Lab Rats, 103
Allison Goebel, Detroit Answers, 23
Caldrea In-house Design, Caldrea 2010 Catalog, 27
Christopher Ryan, Sex-U-Mah Cover, 36
Clinton Lugert of THEY design,
Phasma Ex Machina, 37
Colle+McVoy, Schwinn Calendar, 40
College of Visual Arts,
CVA Leaders of Design Poster: bRANDs, 43
Daniel Jasper, Mao to Now Poster/Mailer, 48
Ellen Schofield, Civil War Poster, 52
Target, United Way Giving Posters, 96
Publications
Carlson Marketing, The Show Book, 31
Larsen, Old Republic Title Insurance
2009 Annual Report, 60
Rachel Winter, Gothic Horror Series, 77
Sarah Lavin, Junior Achievement Annual Report, 79
Werner Design Werks, Bugs by the Numbers, 104
Werner Design Werks, Alphabeasties Activity Book, 105
YYES, 7 Years with Atmosphere and Rhyme Sayers, 106
Winning Entries by Category | 109
Thanks
to the
people!
Design Show Committee:
Kim Shannon and Rachel Christenson (co-chairs)
Susan Arens, John Biasi, Connie DeMillo, Chris
Deslauriers, Sarah Dyer, Amy Hardy, Joe Isaak,
Evelyn Khoo, Pete Klein, Nancy Lambrinos,
Katrin Loss, Claire Moyle, Cory Remjeske,
Megan Rodgers, Amy Stemper, and Lisa Valley
Special Thanks:
Microsoft, Neenah Paper, Franklin Press Inc.,
Action Mailing, The Foundation, Penco,
Surly Brewing Company, Minneapolis Eagles
Aerie #34, Lagunitas Brewing Company
110
|
Copy:
Charles K. Youel,
www.charleskyouel.com
Design:
www.wdw.com
Carly Wright,
www.carlyjwright.com
Lori Benoy,
www.loribenoy.com
Production:
Katrin Loss, Sarah Dyer
Photos:
Phong Tran
(opening reception and judging)
Video:
Jesse Valley
(opening reception)
AIGA MINNESOTA
OFFICIAL GOLD SPONSOR
|
C
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