Wild ride - China Economic Review
Transcription
Wild ride - China Economic Review
special report China in the US election china-japan relations The real cost of the dispute November 2012 Vol. 23, No. 11 www.chinaeconomicreview.com pekingology Inside Beijing’s transition Wild ride China brings the commodity super-cycle to an end FOCUS: BANKING & FINANCE featured content November 2012 Vol. 23, No. 11 6 November 2012 VOL. 23, NO. 11 6 pekingology | The most important division in Chinese politics today is not among top leaders 6 CREDIBLE THREAT | The US must differentiate security threats like Huawei from economic opportunities 8 TURF VersuS TRADE | China and Japan can’t afford their territorial dispute 14 14 FOR LOVE OR MONEY | In Chinese soccer, cash and optimism abound 20 CHINESE WHISPERS | A review of Yu Hua’s “China in Ten Words” 28 24 MARCH OF THE PENGUIN | Gabrielle Coyne of Penguin discusses China’s literary appetite 28 special report | Will presidential promises to get tough on China really help the US? 31 DIPLOMACY IN ACTION | Kenneth Lieberthal on why the US should root for Chinese success 34 POOR PROSPECTS | China’s slowdown plunges commodity markets into uncertainty 38 divining the truth | Who should investors 34 Cover Story believe when betting on copper futures? 41 INTO THE LOWLANDS | Benelux’s bid to become a European hub for Chinese finance and trade CONTENTS Published monthly since 1990 COVER by andrew mok: Find the Canada-based illustrator at www.andrewmok.ca 16 putting down roots | Chinese students abroad weigh returning to the motherland 18 POSTCARD FROM TOKYO | The global economy is now at the mercy of politics, writes Frederic Neumann 22 HOT SEAT | Bill Dodson on whether climate change will bring on China’s “Sputnik moment” CHINA ECONOMIC REVIEW (ISSN: 1350-6390) is published by China Economic Review Publishing 26 MONEY AND DRUGS | L.E.K. Consulting on where the pharmaceutical industry should put its money Enquiries [email protected] 37 BET THE SPEND | Investing in metals grows trickier in the post-boom era 45 TO BE OR NOT TO BE | Benelux rescues its union from redundancy Month in review 10 news Roundup | GDP slips, the stock market dips and Lenovo grips No. 1 10 China by numbers | $1.2m: Prize money for China’s first Nobel in literature 12 second thoughts | A new Pew poll shows more Chinese worry about the ills of development After the close 4 Publisher China Economic Review Publishing Editor Ana Swanson Senior Staff Writer Jake Spring Staff Writer Don Weinland Research Manager Sarah Wu Researcher Stella Xie Contributors Bill Dodson, Frederic Neumann, Stephen Sunderland, Helen Chen, Cameron Wilson, Thy Vo Interns Engen Tham, Finlay Walker, Ali Haupt, Niu Ning Art Editor Jason Wong Art Director Frank Zheng Editor at Large Graham Earnshaw Associate Publisher Gareth Powell Director of Sales Obie Gao 48 Company index 48 Listings 52 Indicators 54 china buzz | “This is shaping up to be an election to select the person who gets to apologize to China.” China Economic Review • November 2012 Subscriptions [email protected] Addresses The Plaza Building, 102 Lee High Road London, SE13 5PT, England Room 1801, 18F Public Bank Centre 120 Des Voeux Road Central, Hong Kong CHINA ECONOMIC REVIEW welcomes letters. Please write to the editor at: [email protected] Advertising inquiries [email protected] Hong Kong: +852 3174 6136 Shanghai: +8621 5187 9633 ext 811 HKABC membership membership approved approved and and certified certified HKABC PA SSIONATE EDUC ATOR S • INSPIR ING LE ADER S A MEASURE OF SUCCESS At the International School of Beijing, education goes beyond academics. Creativity, collaboration, and innovation are crucial for success in the 21st century. These values are embedded in our curriculum and find expression through our rich, multi-faceted extra-curricular program. Come find out why an ISB education is right for your child. Visit our website to learn more. International School of Beijing An IB World School since 1990. Accredited by CIS NEASC NCCT the house v iew Pekingology G one are the days when the international community didn’t know Hu from Wen. Western media coverage of China has increased exponentially in the past decade. Now, as China enters into a once-in-a-decade leadership transition, the world is paying attention. Time magazine’s October 22 cover featured the face of Xi Jinping, China’s probable next paramount leader, plastered over with the words “The Next Leader of the Unfree World.” Many in the West have heard of the disgraced politician Bo Xilai, even if they don’t know how to pronounce his name. The world has woken up to Chinese politics. Unfortunately, as this coverage shows, the significance of that politics is still far from clear. The Chinese government and media have shed little light on Xi’s governing philosophy and policy preferences. Does Xi’s experience in rural Shaanxi province during the Cultural Revolution mean he will be a champion of the poor? Does his work as party secretary in Zhejiang province demonstrate his support for a more vibrant private economy? It’s difficult to say. Both Xi and the party have gone to great lengths to conceal any points on which his views might depart from the consensus of the current top leaders. This is understandable: Since the single-party system has no mechanism to deal with dissent, exposing these fault lines publicly could easily weaken his authority. Xi still lacks the political capital necessary to unite all of the diffuse view points within the government. Much of the current analysis of China’s leadership transition is based on the work of Cheng Li, a senior fellow at the Brookings Institution. Li’s careful research breaks China’s current crop of Imaginechina The most important division in Chinese politics today is not among top leaders but between them and the country’s other entrenched interests seats of power: Delegates gather in the Great Hall of the People in Beijing in March leaders into three primary factions: those who rose to power through the Communist Youth League, such as current paramount leader Hu Jintao and probable future premier Li Keqiang; those who had the patronage of the Shanghai Gang and former paramount leader Jiang Zemin; and “princelings” who gained power through prominent political families, such as Xi Jinping and Bo Xilai. Li’s research is now widely cited; even the Time magazine article on Xi relied on his analysis. But as groundbreaking as this work is, it is of little use in determining China’s probable course. While factional ties are vital in determining which politicians rise to the highest levels, they reveal little about policy positions. Historian Zhang Lifan describes the factional division as one between the managers of a company (the CYL) and the sons and daughters of company shareholders (the Credible threat: The US must distinguish between security risks like Huawei and economic opportunities Imagine an attack on the US that poisoned water supplies, derailed trains and caused power outages across large swathes of the country. Such an offensive would likely require a large strike force networked across the US, a difficult feat given vigilant post-9/11 efforts to combat terrorism. Unless, of course, the US has already gone to the trouble of creating a network ready to be exploited – such as its telecommunications infrastructure. In a speech in early October, US Defense Secretary Leon Panetta warned of the threat of a “cyberPearl Harbor” if hackers affiliated with 6 China Economic Review • November 2012 extremist groups or aggressor nations attacked transportation, energy or other vital infrastructure systems in unison. Panetta did not explicitly state which nations might be aggressors, but China is undoubtedly on the list. Only days before the secretary’s speech, the US House of Representatives Intelligence Committee released a report arguing that Chinese telecom equipment maker Huawei could contribute to this cyber-threat if allowed to operate in the US. The report recommended that the Committee on Foreign Investment in the US (CFIUS) and other government agencies do what they could to halt Huawei’s US expansion. Critics of the report have labeled it an unfair attempt by US politicians to rally voters around anti-China sentiment. But while US politics is rife with such examples of political point-scoring against China, Huawei’s entry into the US could present a legitimate threat. The potential risks of Huawei’s technology outweigh the potential benefit of its US investments. The closely-held company lacks transparency, has close ties to the People’s Liberation Army and deals in the house view Phalanx formation The lack of transparency at the top makes it difficult to predict China’s future. But the fact that Xi and the party are so wary of exposing any fault lines is in itself an important lesson, with implications for China’s ability to rebalance its economy. Economists now widely agree that China needs to shift its economy away from investment and toward consumption and services to sustain long-term growth. China’s economic data for September showed what may be the first signs of that rebalancing process. In the first three quarters, consumption contributed more to GDP growth (55%) than investment did (50.5%). This is an encouraging sign, but it’s far from mission accomplished. Infrastructure spending has surged in recent months as Beijing tried to cushion an economic slowdown. Investment in railways climbed 78% year-on-year in September. If this trend continues, investment could easily outweigh consumption as the main driver of the economy for the full year. Rebalancing necessitates not just tipping the balance of growth but reforming the country’s economic structure. Chief among these reforms is changing the way capital is distributed. The Chinese banking system is set up to channel funds from the general populace to well-connected state-owned companies, which mostly invest the money in fixed assets of dubious social value. Rebalancing will require Beijing to stem this flow of cheap capital to SOEs and allow China’s consumers and small businesses to play a greater economic role. These changes will clearly compromise the interests of powerful stateowned companies and banks. The reforms needed to rebalance the economy – as advised in the “China 2030” study by the World Bank and the National Develop- ment and Reform Commission – could displace 5 million SOE workers and an equal number of government agencies, according to Minxin Pei, the director of the Keck Center of International and Strategic Studies Education at Claremont McKenna College. As the new helmsman, Xi will likely lack the political capital for some time to oppose these powerful entrenched interests and push through such dramatic reforms. Reforms to rebalance the economy are thus likely to proceed only incrementally, prolonging concerns over the sustainability of China’s growth model. More information on the Chinese political process is available than ever before, both within China and abroad. But foreign audiences still seem to know little about the most significant political division in China. It is not between the princelings and the Communist Youth League, but between Beijing and the diffuse parts of the economy it must rally to accomplish its goals. The focus now should be not on Xi’s personal predilections but on the more than 70,000 local officials he will have to muster to his cause. technology vulnerable to hacking. Huawei also seems ill-positioned to turn down the Chinese government, which maintains tight control of the domestic economy, if it seeks to use the company’s devices for espionage. The US already broadly suspects China of cyber espionage, including unproven allegations in the hacking of the US-China Economic Security Review Commission last year. But these concerns should not necessarily extend to other deals. One such example is China National Offshore Oil Corporation’s US$15.1 billion takeover bid for Canada’s Nexen, which drills for oil and gas in US-controlled portions of the Gulf of Mexico. US politicians are similarly painting this deal as a threat to US national security. But unlike Huawei’s US expansion, CNOOC’s control of Nexen would only be of strategic importance in the unlikely event of an open conflict between the US and China, when the two countries could move to block each other’s resources. If this occurred, US military strength would mean far more than CNOOC’s signature on a contract. Congressional criticism of the pending Nexen takeover harkens back to CNOOC’s bid for US energy company Unocal in 2005. At that time politicians successfully fought to kill the deal on mostly symbolic fears of China taking over such a large US company. Although legislators cited security concerns, those appeared to be just one more rhetorical tool to stop the takeover. But much has changed since the Unocal days. Most importantly, the US is in a far weaker economic position. It cannot afford to turn away companies from the world’s second-largest economy – which invested more than US$1.3 billion in the US in 2010 alone – unless they truly present a threat to national security. US voters consistently say that their top concern is the economy. When it comes to vetting Chinese investment in the US, politicians would do well to remember that. Regulators, including those with CFIUS, need to distinguish the companies that present legitimate security threats from those that don’t. Otherwise, Chinese companies will vote with their wallets and take their business elsewhere. princelings). These groups may derive their power from different sources, but that’s no guarantee of their ideology. Though they are both princelings, for example, Xi Jinping wanted nothing to do with Bo Xilai’s ultra-left-wing policies. Despite their different factional backgrounds, potential Politburo Standing Committee members Wang Qishan and Wang Yang are both known for their support of economic liberalization. The reforms needed to rebalance the economy could displace 5 million SOE workers and an equal number of government agencies China Economic Review • November 2012 7 Month In Review china by numbers, p10 $1.2m: Prize money for China’s first Nobel in literature second thoughts, p12 More Chinese are worried about the ills of economic development CREDIT: Al Jazeera English news roundup, P10 GDP slips, the stock market dips and Lenovo grips No. 1 brie fing Turf versus trade China and Japan can’t afford a heated dispute amid their cooling economies I n early October, China’s top banks and central bank governor Zhou Xiaochuan pulled out of a high-profile IMF and World Bank summit in Tokyo in protest of Japan’s recent purchase of disputed islands in the East China Sea. Zhou, the scheduled keynote speaker, dispatched a deputy to deliver his speech instead. The snub of top-level negotiations illustrated the cost of China’s escalating tensions with Japan. Japan reignited a long-standing territorial dispute in September when it bought an island chain, known as the Senkaku in Japanese and 8 China Economic Review • November 2012 the Diaoyu in Chinese, from its private Japanese owner. Thousands of mainlanders have since taken to the streets in protest, vandalizing Japanese businesses and even brutally beating a Chinese man for driving a Toyota. Old habits die hard Japan and China have only fueled the fire with a public blame game. At a meeting of the UN General Assembly in September, China blasted Japan for the “illegal and invalid” island purchase and its “obsolete colonial mind-set.” That prompted Japanese Prime Minister Yoshihiko Noda to aver Japan’s “unwavering resolve to defend its territorial lands and waters.” The economic toll of a major dispute between the world’s second- and third-largest economies could be as dire as its political consequences. Mass boycotts continue to hurt Nissan and Toyota, which reported their worst Chinese sales since 2008. In September, China Eastern Airlines saw international sales drop 18% from the previous month, while Japan’s two largest airlines reported cancellations on some 60,000 tickets for flights between September and November. Analysts warn a prolonged dis- month in re view • news roundup ECONOMICS & TRADE China’s GDP growth slipped to 7.4% year-over-year in the third quarter, the seventh consecutive quarter of declining growth. Consumer prices rose just 1.9% in September, the slowest pace in two years, while producer prices hit a threeyear low. However, the pace of retail sales, industrial production and fixedasset investment growth each picked up in September, triggering speculation of a coming recovery. Industrial production expanded 9.2%, up from 8.9% in August, while retail sales grew 14.2%. Growth in fixed-asset investment, excluding rural households, improved to 20.5%. Trade figures also surpassed expectations, with exports reaching a monthly record of US$186.4 billion, a 9.9% gain on the previous year, and imports increasing 2.4%. The World Bank lowered its projected full-year 2012 growth rate for China from 8.2% to 7.7%. “China’s slowdown this year has been significant, and some fear it could still accelerate,” the World Bank report stated. 15.5%, figures from market research firm Gartner showed. Bain & Co predicted that growth in China’s sales of luxury goods will slow to 8% this year from 30% last year, triggering a global slowdown in the market. CONSUMER Retail sales growth during the October National Day holiday slowed compared to last year, climbing 15% during the eight-day break, down from 17.5% growth during a seven-day holiday a year earlier. Nike reported a 12% decline in fiscal firstquarter profits, and its futures orders in China dipped for the first time since 2009. In comparison, Yum! Brands increased its annual profit forecast as a result of higher-than-anticipated earnings in the third quarter. Strong growth in China continued to drive sales and operating profits for the parent company of KFC, Taco Bell and Pizza Hut. China’s Lenovo overtook Hewlett-Packard as the world’s largest personal-computer maker. The company’s shipments accounted for 15.7% of the world’s PC shipments last quarter, ahead of the former No. 1 at china by numbers Travelers on China’s highways on the first day of the October National Day holiday Imaginechina 8m 10 taking stock: The Shanghai Composite Index fell below 2,000 for the first time since 2009 CREDIT: achimh A diplomatic exit The dispute has reemerged during sensitive political times. China is heading into a once-a-decade political transition, while simultaneously combatting slowing growth numbers and rising unemployment. In Japan, poor approval ratings and a standoff in parliament with the opposition party threaten to throw Noda out of office. In these troubled times, leaders on both sides may be eager to allow nationalistic sentiment to distract their people. Chinese leaders have bolstered antiJapanese sentiment in the past. In 2005, authorities tacitly supported an online petition calling on Beijing to oppose Japan’s membership on the UN Security Council until the country acknowledged historic crimes. Officials looked the other way as demonstrations turned into beatings and lootings, cracking down only as protestors turned to march toward Tiananmen Square. However, there are signs that both countries are looking for an exit. New talks between senior officials suggest heads are cooling as both countries feel the economic effects. In an interview with Bloomberg in mid-October, Noda struck a more conciliatory note. “If our ties cool, particularly economic ones, then it isn’t a question of one or the other country suffering. Both countries lose out.” newsroundup Imaginechina pute could have broader effects on a still-struggling global economy. Trade between the two Asian giants, estimated at more than US$340 billion, props up other regional economies and supply chains. Disruption in the supply of finished goods manufactured in China – many utilizing Japanese parts and machines – could spur shortages and raise prices. Japanese exports to China fell 14% year-onyear in September amid the dispute, with car exports decreasing 44.5% annually. FINANCE & MARKETS The Shanghai Composite Index fell below 2,000 points for the first time since 2009, as the economic downturn weighed on stocks. Chinese banks lent US$99.5 billion in September, according to the central bank, down from US$112.5 billion in the month before and missing analysts’ expectations of roughly US$111.6 billion. M2, the broadest measure of money supply, jumped 14.8% year-on-year at the end of September. Reports citing anonymous bank officials said China’s top four banks were resisting government $1 Losses China’s biggest solar panel makers will suffer for every US$3 of sales this year Estimated turnover of key positions in China’s political transition 70% Source: Xinhua, The New York Times, China Leadership Monitor, Xinhua, Mashable.com, Reuters month in review • news roundu p instructions to decrease lending rates in an attempt to maintain profitability during the economic downturn. PROPERTY Housing prices in 100 Chinese cities rose by 0.17% month-on-month in September, according to research agency China Real Estate Index System, slightly less than in August as government restrictions on housing purchases aimed at dampening the market continue. The data came amid recent evidence of market strength. Landtransfer revenues in 10 major cities grew 49% month-on-month to US$7.7 billion in September, the highest growth of the year, according to data by the E-House China R&D Institute. Transferring lease rights to developers is a major revenue source for local governments, and the September figures suggest the market has warmed. TENSIONS WITH JAPAN Tensions continued to intensify in China’s territorial dispute with Japan over the Diaoyu/Senkaku Islands in the East China Sea. Senior Chinese financial leaders including central bank governor Zhou Xiaochuan and Finance Minister Xie Xuren cancelled trips to the IMF and World Bank annual meetings held in 32% Increase in China’s average broadband speed in the first half of 2012 Imaginechina Tokyo in a seemingly retaliatory snub to Japan. The dispute hurt state-run China Eastern Airlines, which announced an 18% month-on-month drop in international passenger numbers in September, due in part to lower Japan sales. China and Japan announced they would enter into formal talks with the aim of easing tensions, though no date was specified. LAW & REGULATION A US House Intelligence Committee said attempts by Chinese telecom equipment makers Huawei and ZTE to expand in the US could threaten national security and may have violated US law. The committee urged US lawmakers to block the companies’ mergers and acquisitions, and suggested that US firms avoid using Huawei or ZTE products. The Canadian government also said it would bar Huawei from taking part in large government communications projects due to security concerns. Huawei and ZTE have routinely denied allowing the Chinese government to use their equipment for surveillance. ENERGY & COMMODITIES Asia’s largest refiner Sinopec and ENN Energy Holdings abandoned their US$2.2 billion plan to acquire piped-gas distributor China Gas, citing failure to obtain government approval. CNOOC’s proposed US$15.1 billion takeover of Canadian energy company Nexen suffered a setback when the Canadian government extended a review of the deal by 30 days. Increase in first-half profits of baijiu seller Moutai, lower than analyst expectations 43% 16% Beijing traffic flow made up by bicycles, down from 30% in 2005 China Economic Review • November 2012 11 month in re view • global attitudes p roject Second thoughts More Chinese are worried about the ills of economic development than ever before, the Pew Research Center’s new poll shows S But in contrast to the China of four years ago, respondents today had more conflicted views about economic development. Half of respondents described the gap between the rich and the poor in China as a very big problem. Fewer people said they like the pace of modern life than four years before. Nearly 60% said the traditional Chinese way of life is getting lost, and 71% said it should be protected from foreign influence. Their comments also showed growing concern about China’s uneven playing field. While 45% agreed with the statement “most people can succeed if they work hard,” one in three disagreed. Interestingly, views on this question had a direct correlation with views on whether the government should intervene to help the poor. ince Deng Xiaoping began knocking down China’s barriers with the world in the mid-1970s, economic development has been an unconditional goal. But as standards of living rise, Chinese have become increasingly aware of the downsides of rapid development, especially growing social inequality. Nowhere is this more evident than in the Pew Research Center’s poll of China, which surveyed 3,177 Chinese this spring as part of a 21-nation Global Attitudes Project. The poll clearly shows China’s rapid economic development. Most Chinese (70%) reported being better off financially than five years ago, a higher proportion than any other surveyed country except Brazil, and three in four agreed that people are better off in a free-market economy. The world’s biggest increase in standard of living The rich get richer while poor get poorer 0 2% 7% 20 40 60 80 100 120 Brazil 10 % China India Mexico US Germany 36% Egypt 45% Greece Japan Spain Completely agree Mostly agree Don’t know Completely disagree Mostly disagree Significant doubts about economic fairness Better off than five years ago About the same View on hard work and success affects views on capitalism 8% Among those who say... 13 % What's more important? 45% 33% Most can succeed w/ hard work Hard work no guarantee of success Difference Individuals free to pursue life's goals 44% 31% -13 Active gov't makes sure no one in need 48% 61% 13 Don't know 8% 9% 1 Most people better off in free market Agree 87% 69% -18 Most succeed if work hard Hard work no guarantee Disagree 11% 26% 15 Neither/both* Don’t know Don't know 2% 4% 2 Source: Pew Research Center Global Attitudes Project, 2012 *Voluntary response china by numbers 2,270 Delegates elected to act as representatives at the 18th National Party Congress Foxconn quality inspectors who refused to work after reports of one inspector being assaulted 100 Source: Yahoo News, Business Insider, Bloomberg, CNN, China Daily 12 Worse off China Economic Review • November 2012 $1.2m Prize money given to Mo Yan, China’s first Nobel Prize winner for literature Reservations canceled on All Nippon Airways’ China routes from September to November as a result of Sino-Japanese tensions 40,000 Imaginechina co mpanies • the busine ss of sport s For love or money In Chinese soccer, cash and optimism abound B arely over a year ago, China’s professional soccer league was virtually unknown outside of the country and looked upon with considerable disdain by many of those within it. Plagued by match-fixing scandals and a perceived low quality of play, the domestic league had struggled badly for years. Its inadequacy was mirrored by the national team. The Chinese team qualified for the World Cup only once, in 2002, bowing out in the first round without scoring a goal. In short, Chinese soccer was going nowhere fast, and interest in the game in China was minimal. But a massive injection of cash into the game has abruptly changed this. A slew of top players from European and South American clubs have joined teams in the Chinese Super League (CSL). 14 China Economic Review • November 2012 It all started in June 2011, when Guangzhou Evergrande signed Argentine Dario Conca from Brazilian team Fluminense on a massive US$10 million-a-year deal, making him one of the highest-paid players in the world. The 28-year-old midfielder had just won the Brazilian league player of the year two seasons in a row. No foreign player of this caliber had ever played in China before. The signing did not attract much attention from the soccer world as a whole – Conca was a talent, but he had never played outside South America – but it did raise the bar for the caliber of foreign players joining Chinese clubs. Shanghai Shenhua was next to join Chinese soccer’s financial revolution, signing Nicolas Anelka, a high-profile French forward from English Premier League team Chelsea, for a staggering US$300,000 per week. Then this June, Shenhua captured a genuine world class super star, Ivory Coast striker Didier Drogba. Suddenly Chinese clubs like Shanghai Shenhua and Guangzhou Evergrande were on the back pages of European newspapers, which had long completely ignored the game in China except to report on corruption or the lamentable performances of the national team. Why the sudden cash injection, they asked, and why did optimism suddenly abound in China? Flush with cash What most outlets failed to pick up on was that domestic soccer in China had com panies • the business of sports already been on an upwards trajectory, albeit a modest one, since the middle of the last decade. In 2005, average crowds for CSL matches were around 10,000, but by 2011, thanks to a concerted effort to eliminate graft and improve quality of play, crowds had increased to just under 18,000. This figure is roughly the same as US Major League Soccer or Japan’s J. League, two competitions launched in the mid-90s at the same time as Chinese professional soccer. An influx of investment showed that businesses recognized this potential. Nike signed a 10-year contract, reported by various Chinese media sources to be worth US$15 million a year, with the CSL in 2010 to supply branded playing kits for all clubs, while Adidas inked a multi-million contract to provide kits for the Chinese national team. Toshiba sponsored the Chinese FA Cup last year for an undisclosed amount, while Chinese conglomerate Wanda Group and tire multinational Pirelli have sponsored the CSL. And last month, US sports marketer IMG, which helped launch Chinese professional football in 1994, announced its return with a new 10-year deal to promote the CSL. It’s not only the big boys who can benefit from the upsurge in the game. Langston Smith, who with Oceans Marketing promoted Manchester United’s exhibition match with Shanghai Shenhua in July, said he wouldn’t be surprised if smaller sporting gear companies angle for the commercial Chinese soccer market. “Nike has the CSL on lockdown with a great 10-year deal. However, the CSL’s new money may help increase the soccer market and smaller brands may position themselves differently in order to take some market share away from Nike/Adidas,” said the Beijing-based sports marketer. It was partly on the back of this upward investment trend that Evergrande Real Estate bought Guangzhou Pharmaceutical FC in early 2010 for around RMB100 million (US$15.98 million). Evergrande chairman Xu Jiayin, one of China’s richest men, stated his aim of making the team the champion of not only China but also the Asian Champions League. This massive investment saw the club snap up much of the best talent China has to offer alongside the aforementioned Players in China, including Drogba, are now among the highestpaid in the world, even though they play in a league which is nowhere near as well attended, or as commercially developed, as the top European leagues Conca and Barrios, helping Evergrande to win the CSL at a canter last year. Despite the influx of sponsorship money, it’s clear to anyone taking even a cursory glance over the CSL that the sums just do not add up. Players in China, including Drogba, are now among the highest-paid in the world, even though they play in a league which is nowhere near as well attended, or as commercially developed, as the top European leagues. But the effectiveness of soccer teams as advertising platforms means Chinese companies and wealthy individuals are still happy to invest in loss-making ventures. And the new money coming into the game isn’t being spent for soccer’s benefit only, cautioned Brandon Chemers, managing editor of Chinese soccer news website Wild East Football. Club owners see investing in city soccer teams as a way to curry favor with local governments and build political connections. “Massive real estate companies, profiting off the jumps in property prices, have made a killing and certain individuals see soccer as a way to raise their profile. The same is true with the local and provincial governments in certain situations,” he said. Wild East Football’s Chemers agrees the new money will lead to increased business opportunities but warned that soccer still has image problems in China. The Chinese game is riddled with eccentricities which affect the marketability of the sport. For example, the final round of games last season was played at 3 p.m. on a Wednesday afternoon, when most fans were working. The CSL never offered any official explanation for the bizarre climax, but it was thought the timing was an anti-corruption measure. Back to basics What is required most of all to help Chinese football flourish into a mature sports market is a new and sustainable approach to grassroots football. Trevor Lamb, international projects coordinator and coach at Hangzhou-based youth soccer club Sinobal FC said the sport remains undervalued in China by both local authorities and the public, and there is not enough organization at the youth level. “At football fields open to the public you can sometimes see over a hundred players playing in over 10 overlapping small-sided matches simultaneously. It’s complete chaos,” said Lamb, who puts the problem down to a lack of space in cities for public or commercially operated fields. “Most Chinese are still not willing to spend lots of money on playing football, or many other sports,” he said. “So while some will spend thousands of renminbi on a new iPhone, they won’t pay a couple of hundred renminbi for a season of regular competitive football and proper gear to play in.” Many Chinese are also reluctant to spend money on watching the sport, an issue Lamb claims Chinese clubs are illprepared to tackle. “Chinese clubs have little awareness of things like corporate social responsibility projects [or having] club officials, players and coaches interact with fans.” Chinese soccer also suffers from the occasional sudden departure of clubs from one city to another, disrupting efforts to build a team’s fan base and culture. The increasing excitement obscures the fact that China’s love of soccer continues to be limited largely to foreign teams. Big European clubs attract thousands of followers watching online and in the stands when they tour in China. And it’s mainly because of recent imports of big-name, big-money foreign players that this latest wave of interest in the game has arisen. Avid fans and players of the game in China argue that the country needs to channel this upsurge into increased participation at an amateur level. Only then will Chinese learn to love their native soccer players and teams a little more and create the foundation on which a mature and established football market can be built. China Economic Review • November 2012 15 local v oices • China’s overseas student s Putting down roots Overseas Chinese students weigh the opportunities and risks of returning to the motherland T he highest goal for China’s elite students used to be gaining admission to Beijing’s prestigious Tsinghua University or Peking University. In more recent years, however, the consensus seems to have shifted, with an increasing number of students choosing to go overseas in search of world-class educations. More than 300,000 Chinese students – disillusioned with the mainland’s exambased education system that smothers critical thinking – attended overseas universities in pursuit of a higher degree last year. Many of these students strive to gain a foothold working abroad after graduation, but limited job opportunities send roughly 70% back to their homeland, according to recruitment consultancy Zhilian Zhaopin. The Ministry of Education says the number of “haigui,” or students returned from overseas, surged from 50,000 in 2008 to nearly 340,000 last year. These students aren’t always quick to readjust. Many returning Chinese experience “reverse cultural shock” at institutional nepotism and lack of efficiency in Chinese companies. China Economic Review spoke with several current and former overseas students on what they learned about their home in their time overseas and why some chose not to go back. Mr Wu Yang, 27, engineer at Arup in Beijing In the US, the pressure to excel in order to stay in the country often forces Chinese students to make choices against their will. For example, if you want to pursue an academic career, you may have to suffer through topics that you may not be truly interested in. I studied structural engineering, an industry that is dying in the US. There are many limits to what If Chinese students want to stay in a foreign country, they have to be flexible, regardless of whether they believe in what they’re doing you can truly feel passionate about doing when in a foreign country. If Chinese students want to stay in a foreign country, they have to be flexible, regardless of whether they believe in what they’re doing. I know a Ph.D. candidate in physics who sold boxed meals part-time. He couldn’t find a job after graduation, so he pursued another master’s degree just so he could stay in the US legally. He continued to sell boxed meals and probably owns a restaurant now. 16 China Economic Review • November 2012 Ms Liu Xiaoqin, 26, medical specialist at China National Biotech Group in Beijing I returned to China immediately after completing a two-year master’s degree in the US, since I was homesick and my boyfriend was in China. Job hunting went well. First I worked at a US biotech firm for one year and now am working at a state-owned company. I realized that I am more at ease with a Chinese company environment. At the previous foreign company, I mostly compiled data, which was tedious and less intellectually challenging. Since it’s a foreign firm, they wouldn’t share core technologies with us. It made me feel like a cog in Since it was a foreign firm, they wouldn’t share core technologies with us. It made me feel like a cog in a huge machine a huge machine. But at the state-owned company I could leverage my experience and was assigned greater responsibilities. The only thing that bothered me when I returned was that Chinese people ignore traffic rules and blare their cars horns. home free: Chinese students graduate from Nanjing University of the Arts Mr Chen Yifan, 27, owner of a real estate agency in Sheffield, UK In 2005, I came to the UK for a master’s degree in materials chemistry and eventually got a doctorate in 2010. Most of my peers went back to China for work, because they thought it would be easier to find a good job. I decided to stay in It’s never easy to start your own business, but that’s especially true in a foreign country the UK for another five years in order to obtain a permanent resident visa. After graduating I looked for jobs related to my major, but the results were frustrating. But I had helped a Chinese freshman who came to study to find a house at one point, and this gave me an epiphany. Some friends and I founded a real estate firm that helps Chinese overseas students rent houses in Sheffield. It’s never easy to start your own business, but that’s especially true in a foreign country. In China, the government and families often give financial support to recent grads who start businesses. However, as all the other members of my family are still in China, I have to be independent and overcome problems on my own. I hope I can help my family relocate to UK someday, when I really belong to this nation. local voices • China’s ov erseas students Imaginechina management last year. It wasn’t fruitful, so after three months I returned to Shanghai. It was largely due to my lack of working experience in the UK. Substantial working experience is always more valuable than a sheet of paper. I wouldn’t say I am completely satisfied with my current salary, but I understand an overseas degree doesn’t guarantee higher pay. Most of my learning in the UK came from interacting with people from different countries. In our college, Chinese were a minority. I graduated as a more confident person in general, and I was more aware of how to work to benefit a team. Mr Liu Sen, 26, social media executive at Razorfish in Shanghai I worked hard searching for a job after graduating from Warwick University (in the UK) with a master’s degree in media Mr Xu Xiaoming, 55, president of Shanghai University of Science and Engineering Compared with the traditional Chinese system, higher education in western countries is more rigorous and the academic atmosphere is more open. These advantages are the key reason that many Chinese students choose to go abroad. This trend also benefits our country: Returnees will bring good academic ideas, diverse cultural values and advanced technologies back to China. When I was one of the few overseas students about 30 years ago in Germany, it was more difficult to integrate ourselves. Nowadays, Chinese students already have access to information about the whole world through the internet. I think they should take more advantage Returnees bring good academic ideas, diverse cultural values and advanced technologies back to China of this. Overseas returnees offer some advantages to employers, including language ability and cultural understanding. However, this often means they ask for better wages and benefits. In fact, in the early stages of their careers, the salary differences between those who studied in China and those who studied overseas are not that big. But as time goes on, employers often recognize the strengths of the overseas returnees. China Economic Review • November 2012 17 Talking Points bill dodson, p22 Can China dodge the looming threat of climate change? gabrielle coyne, p24 Penguin's Asia-Pacific CEO discusses trends in publishing Imaginechina chinese whispers, P20 A review of novelist Yu Hua's 'China in Ten Words' Postcard from Tokyo The view from the IMF and World Bank meetings in Tokyo shows the global economy is at the mercy of politics, writes Frederic Neumann T he world is adrift. That is the conclusion of this economist, who got to sip buckets of green tea with officials and investors at the annual meetings of the IMF and World Bank in Japan these last few days. The mood, unsurprisingly, was somber. The IMF’s recent downgrades of its growth forecasts, merely acknowledging reality, didn't help. More worrying were the deep disagreements about the appropriate policy response. Above all, the world is seemingly devoid of political leadership at the moment. Over the next three months, it is not data, but politics that will decide 18 China Economic Review • November 2012 whether the global economy is make or break in 2013. By the numbers We drew several conclusions from the annual meetings. First, fiscal policy is broken. The mess in Europe is obvious, but delegates, rightly, were equally worried about the lack of fiscal clarity in the US. Even if a last-minute compromise can blunt the impact of the looming fiscal cliff, the drag from the public sector in the US might be bigger next year than in the euro zone. But the West is not alone. In China, it is not yet clear what the government's response will be to the current downturn. Fiscal policy, as our chief China economist, Qu Hongbin, has noted, will be decisive in stabilizing growth. But, apart from a trickle of project approvals in recent weeks, there is no apparent roadmap of how the country will pull its fiscal levers in the coming quarters. Meanwhile, in Japan, political gridlock has so far prevented the passage of legislation to finance the ongoing budget. The government is still confident it will obtain a last minute passage, enabling it to stick to its budget plans. But it already had to postpone disbursement of tax grants to local governments to preserve talking points • freder ic neu mann cash. Second, plenty of controversy surrounds the appropriate path towards fiscal consolidation. In its World Economic Outlook report – heatedly debated at the meetings – the IMF concluded that fiscal multipliers are larger than hitherto assumed. Up to now, the rule of thumb had been that a 1 percentage point change in a country's structural budget balance would change growth by 0.5 percentage points. The latest report suggests that the effect could be much larger, around 0.91.7 percentage points. In other words, fiscal retrenchment cuts growth by more than anticipated. The findings were seized upon by opponents to austerity. IMF Managing Director Christine Lagarde and German Finance Minister Wolfgang Schaeuble discussed the topic publicly (though in a perhaps more civil manner than portrayed by the international media). Lagarde took a more lenient approach to the issue, pointing to the desirability of pacing fiscal retrenchment to avoid harming growth, while Schaeuble insisted on adherence to a strict timetable. The issue isn't resolved. Third, politics is now the main risk. While global growth may have started to stabilize at a below-trend pace, worries persist that policy uncertainty and indecision could make matters worse. The fiscal cliff will presumably not be addressed until after the US presidential and congressional elections on November 6, leaving precious little time to avert a growth shock in the first quarter. A crucial EU summit was held on October 18-19. The agenda was hugely ambitious, including discussions over banking supervision, legacy debt treatment, steps towards fiscal integration and the growth compact. Substantive progress might be hard to achieve with still widely divergent objectives among member states. And again, it's not just the West that's fumbling along. In China, the Communist Party will hold its congress on November 8. However, this will not complete the transition process, which will last until March 2013 when the top government posts change hands. Markets appear hopeful that greater clarity about China's reform process and, in tandem, the intended stimulus measures, will arrive shortly after the party congress. But it may take a little longer for the fog to lift and visibility to improve. Politics in Japan is stuck as well. The Growth may have started to stabilize, but it is too fragile to withstand policy missteps in the world's leading economies government appears ready to call an election in the coming months, suggesting that major policy changes will be put off for quite some time, including additional fiscal support for the economy. What's more, polls currently indicate that the incoming government, likely led by the opposition Liberal Democratic Party, may not command a large enough majority to adopt decisive reforms. The fourth quarter, in short, is all about political risk. Growth may have started to stabilize, but it is too fragile to withstand policy missteps in the world's leading economies. For what it's worth, we still think that China at least will start to fire up again early next year. But that assumes that the political transition proceeds smoothly and important decisions aren't delayed. In addition, we think that investors still underestimate the impact of renewed monetary easing on emerging markets. The money train has left the station and emerging market assets are the next stop. Curiously, few people in Tokyo talked about the damage that waves of easy liquidity can ultimately do to financial stability in parts of Asia. Perhaps it's too early to talk about this. But, if politics in the next few months doesn't derail the global economy altogether, we suspect that at an annual meeting in the not-too-distant future that is precisely the topic that will need to be discussed. Frederic Neumann is co-head of Asian Economics at HSBC Global Research China Economic Review • November 2012 19 book review • china in ten wor ds Chinese whispers have developed through past decades, in the process revealing forgotten contours of China’s recent history. Novelist Yu Hua’s history of 10 words in China is a revealing and deeply personal portrait of a complex country C China in Ten Words Yu Hua Pantheon, 240 pages US$25.95 20 hina’s history over the last 50 years often appears fractured and disjointed beyond repair. Few if any continuities are apparent between the barefoot doctors and big character posters of the Cultural Revolution, and the gleaming skyscrapers and profusion of knock-off products today. Most of the time, Chinese simply gloss over their thorny past, preferring to focus on the material wealth of the present. This willful forgetting of China’s recent past has given birth to several dissimilar offspring. It has resulted in the idea that China has no unifying value system, beyond getting rich. It has also given rise to pockets of revolutionary nostalgia – such as former Chongqing Party Secretary Bo Xilai’s campaign to revive Cultural Revolution songs – that jar with modern reality. Yet certain qualities must have endured between centrally planned Communism and capitalism with Chinese characteristics, for the simple reason that some Chinese people have lived through, and sometimes thrived, through both. Yu Hua, the celebrated author of novels including “To Live” and “Brothers,” is one such person. In “China in Ten Words,” his first non-fiction work, Yu draws heavily on personal experiences to knit together China’s ruptured history. Part memoir and part linguistic history, the book centers around 10 iconic terms in modern China: people, leader, reading, writing, Lu Xun, revolution, disparity, grassroots, copycat and bamboozle. “This tiny lexicon gives me ten pairs of eyes with which to scan the contemporary Chinese scene from different vantage points,” Yu writes. The book maps how the meanings of these words China Economic Review • November 2012 Green shoots As a novelist, Yu has a natural advantage in capturing the specific. The book is organized like a series of musical movements, each with soloists and small groups playing renditions on a theme. In China, this tactic would seem likely to result in cacophony, but Yu’s narrative device of the 10 words keeps the storyline simple and focused. The 10 words are more than just commonly used terms; many are central to Chinese identity. “People,” or renmin, for example, arguably has a broader significance in Chinese than in English. The same word used in “People’s Republic of China,” “People’s Square,” and renminbi (“the people’s money”), renmin used to be a weighty phrase. But since China’s reform and opening, “the people” has fractured into many different identities: netizens, stock traders, fund holders, migrant laborers and so on, Yu writes. “‘The people’ has become nothing more than a shell company, utilized by different eras to position different products in the marketplace.” The discussion of renmin, which leads the book, revolves around the pro-democracy rallies in Beijing in the spring of 1989, where Yu's experiences taught him “the real meaning of ‘the people.’” To the author, the meaning of “the people” is not the state-down organization that has occupied its name, but the mass of individuals that sometimes stands in opposition to it. This theme echoes throughout the book. The more modern terms, including “grassroots,” “copycat” and “bamboozle,” similarly emphasize the ingenuity and chaos of democratic forces that have sprouted up through the cracks in a repressive political environment. In Yu’s eyes, China’s “copycat” (shanzhai) creations, like Blockberry phones, Nibe shoes and fake degree programs, represent the grassroots challenging the elite, the popular challenging the official and the weak challenging the strong. He paints the “grassroots” element – the disadvantaged multitude that are not always welcome in the societal establishment – as one of China’s greatest strengths. For example, much of China’s current wealth has been created by grassroots entrepreneurs exploiting opportunities that no one else would be willing to. Examples abound of Chinese who have grown rich on empires of trash recycling and button manufacturing. “China’s economic miracle of the past thirty years, it’s fair to say, is an agglomeration of countless individual miracles created at the grassroots level,” Yu writes. Here again, Yu traces a fascinating and often overlooked connection with China’s revolutionary past. The Cultural Revolution also cultivated a Imaginechina adaptation: Yu Hua, center, speaks at a press event for the film adaption of his book "To Live" The book presents the ability to survive through uncertainty as a defining strength of the Chinese people grassroots element by inducing people in the social underbelly to “throw caution to the winds, and in a revolution where ‘to rebel was justified’ they gained opportunities to soar.” While China today is drastically different, Yu argues it is as much engaged in a mass revolutionary movement today as it was decades ago. The arrival of capitalism has spawned incidents reminiscent of the Great Leap Forward, for example provincial governments eagerly consuming their resources in a quest to report ever-higher GDP figures. Development also contains echoes of the revolutionary upheavals of the Cultural Revolution that tore apart communities by inverting existing social structures, elevating some members of China’s grassroots contingent and ruining others. Many early beneficiaries of the Cultural Revolution were cut down just as fast as they had risen by shifting power and the vagaries of its enforcement. “In that era, destiny did not rest in one’s own hands; everyone found himself swept along in the current, and nobody knew whether fortune or fiasco lay ahead.” This trend continues today, with many wealthy Chinese doing their best to avoid appearing on “rich lists” for fear of becoming targets of government inquisitions. The book presents the ability to survive through this uncertainty as a defining strength of the Chinese people. Yu quotes Mencius in saying that “adversity has a way of enhancing our existence, while ease and comfort tend to hasten our demise.” Body politic The book is more loosely organized and impressionistic than most nonfiction works about China, and it has few statistics designed to stun foreign business partners. But for readers seeking more color and context about China’s recent history, “China in Ten Words” is a worthwhile read. Yu’s account is deeply and self-consciously personal. Many of the 10 sections revolve around fascinating stories from Yu’s childhood in the Cultural Revolution, a bloody period that foreigners remain intensely curious about and many Chinese would rather not discuss. Several of Yu’s novels address violence, and this book is no different. In one section, for example, Yu describes the experience of watching public executions as a child and later a vivid nightmare of his own execution he had in the last days of 1989. He also intimates the psychological pain of coming of age during the Cultural Revolution. The familiar guilt and misconceptions of childhood occur in a landscape that is status quo to the author as a boy but utterly bizarre to a foreign reader. For example, he recounts the anxiety he felt over not knowing what to report as his own revisionist actions during selfcriticism sessions and his childlike pride in the big character posters he authored. During that period of inverted values, bullying and mischief masqueraded as revolution, and Yu was sometimes heartily commended for criticizing his teachers. As a doctor, he often employs metaphors of illness and the body. Yu sees pain and empathy as defining characteristics of the Chinese experience. “Nothing in the world, perhaps, is so likely to forge a connection between people as pain, because the connection that comes from that source comes from deep in the heart. So when in this book I write of China’s pain, I am registering my own pain too, because China’s pain is mine.” Yu clearly believes in the power of personal stories to convey truth. In this book, they do: “China in Ten Words” instills the reader with a deeper and more emotional understanding of China’s recent history. The book’s value is that it resurrects this troubled past and knits it together with the present, in the process shedding light on China today. “If literature truly possesses a mysterious power, I think perhaps it is precisely this,” he writes, “that one can read a book by a writer of a different time, a different country, a different race, a different language, and a different culture and there encounter a sensation that is one’s very own.” China Economic Review • November 2012 21 talking points • Bill Dodson Hot seat When it comes to forestalling climate change, gradualism is a luxury China cannot afford, writes Bill Dodson Bill Dodson is the author of “China Fast Forward: The Technologies, Green Industries and Innovations Driving the Mainland’s Future” 22 C hina stopped “crossing the river by feeling the stones” and took the plunge into modernization when it entered the WTO in 2001. The rapid development of a country housing nearly 20% of humanity over the past three decades has precipitated the tipping point for climate change. China officially became the factory to the world in the last decade, and it surpassed the US as the world’s largest carbon emitter in 2007. Many of these emissions were still tied to US development. Between 7% and 14% of carbon emissions produced during China’s export boom were actually made manufacturing products for American consumers, Wen Jiajun, the China project fellow at the International Forum on Globalization in 2009, wrote in a report. Nearly one-quarter of China’s carbon emissions during these good old days could be attributed to exports, according to Wen. Now, with China gradually rebalancing its economy from export-led factories and grand infrastructure projects to consumption, the country’s energy needs are poised for another great leap. If ever there was a time for China to impress the world with its new wealth and make history instead of just repeating it, it is this decade. Unfortunately, China’s current targets and policies for reducing and mitigating carbon dioxide emissions are tepid at best, brinksmanship at worst. To stabilize global climate change, China must implement more ambitious plans and targets than are on its drawing boards now. Hungry dragon China’s energy consumption has grown at an unsustainable pace. From 1980 to 1990, total energy use increased about 60%. From 1990 to 2000 it expanded another 50%, and from 2000 to 2010 it grew by 130% to top 1,000 gigawatts (GW) of annual consumption. Beijing expects the country’s consumption to double again by 2020. Despite China’s momentum in developing renewable energy sources that will make up nearly 16% of the country’s energy generation portfolio by 2020, coal will still contribute the lion’s share of overall power. In 2010, China represented more than half the world’s appetite for coal, and it is projected to burn 35% more coal in 2020 than in 2010 to meet its energy needs. Overall, the use of coal and other fossil fuel in China will rise by over 40% by the end of the decade if left unchecked. Admittedly, Beijing is actively implementing programs to boost energy efficiency and reduce its emissions intensity, or carbon put out per unit of GDP. The government aims to reduce carbon emissions per unit of GDP by 17% during the 12th Five-Year Plan (2011-2015), and by 40-45% China Economic Review • November 2012 the thick of it: China may under-report its carbon emissions by as much as the total yearly output of Japan from 2005 levels by 2020. The country has plans to impose an energy cap of 4.2 billion tons of coalequivalent by 2015, and it has drafted a climate change law that features a national emissionstrading scheme and carbon tax. However, these announcements fall far short of what needs to be done to reverse the effects of rampant carbon emissions. Furthermore, meeting even token annual goals in energy efficiency has been problematic. In 2011, for instance, China cut its energy used per unit of GDP by only 2%, rather than the projected 3.5%. Hot under the collar Given the likely shortfall in limiting emissions, a study by the Massachusetts Institute of Technology projects that China’s growing energy requirements will on balance contribute to an increase in global temperature of about 0.1 degrees Celsius by 2020. The earth’s surface temperature has already risen by 0.8 C since the late 1800s, when the industrial revolution replaced wood with coal as the engine of globalization. The UN Framework Convention on Climate Change – of which China is a signatory – identified a 2 C increase as the threshold beyond which climate change will become self-sustaining. The last time the earth saw a comparable rise in temperature was during the last interglacial period, 125,000 years ago, when sea levels were six to nine meters above what they are today, inundating now-populated islands and coastal regions. Without substantive efforts on the part of all industrialized countries to reduce carbon emissions, global average surface temperature will increase by about 5.5 C during this century, according to the MIT study. Stabilizing warming to a livable 1 C point would require all industrialized countries to apply a greenhouse gas tax that would increase at 4% per year. All coal-fired power generation processes would need to implement carbon capture and storage technologies. Natural gas and electric vehi- Imaginechina talking points • Bill D odso n cles would play a major role in stabilizing temperature rises. And alternative energy technologies would need to dominate on a scale that dwarfs current imaginings. Blind spots If China does not contribute to a robust global effort at remediation, simulations show global temperatures more than doubling before the end of the century to breach the 2 C red line. China, in other words, is crucial in holding the line against the earth’s next great climate reset. But implementing this great policy leap forward will require overcoming significant barriers. First, frequent gaffes on data collection are already weighing heavily on computer models used to predict the rate and impact of climate change. The authors of a study in the journal Nature Climate Change argue that Chinese under-reporting of annual carbon emissions data may be as much as the total yearly output of Japan, the world’s fifth-largest emissions contributor. Statistical opacity also threatens to render carbon-trading bourses in China mere money-transfer schemes. An even greater barrier to effective remediation efforts involves a counterproductive worldview that imperils serious climate change initiatives, even on an international level. “I have spent a fair amount of time trying to convince my Chinese friends that climate change is a real threat instead of another conspiracy by the rich countries to stop the economic growth of the developing countries,” writes Wen Jiajun. Modernizing China still retains a sense of being his- tory’s greatest victim. Finally, it is difficult to tell which of China’s environmental targets are actionable policies and which merely stem from point-scoring in the back rooms of international climate change conferences. For instance, the country’s climate change law may not be ratified for another three years, while a nationwide trading platform will likely not be implemented until the latter half of the decade. Analysts see the proffered carbon tax as being so low as to be inconsequential. Unfortunately, China does not have the luxury of “feeling the stones” toward mitigating climate change. Now, with the world fast approaching the 2 C red line, it’s time for the country to take a real leadership role and transform its society and economy to ensure its survival. Counter-intuitively, the most effective way to spur the other great polluters of the world into action is through China creating a “Sputnik moment” by launching its own dramatic climate stabilization actions. Ultimately, either we all take the initiative to retrofit modern society for sustainability, or the earth will do it for us. China Economic Review • November 2012 23 Talking P oints • PEN GUIN BOOKS March of the penguin Penguin AsiaPacific CEO Gabrielle Coyne discusses the digital technologies and international influences that are reshaping the Chinese publishing industry F or decades after China’s economy began to open to the world, the only English books to be had in the country were the smattering of classics that sat largely untouched on the shelves of the Xinhua state bookstore. But in the last five years, English titles on the mainland have proliferated. This is in part due to the entry of big foreign publishers to the market, who partner with local publishers to release English books, Chinese titles and translations of both. In 2011, 7.7 billion books were published in China, making it the largest in the world by volume. Global publisher Penguin Books has seen China become one of its most important emerging markets since it first established a presence on the mainland in 2005, with sales growing by 120% just last year. China Economic Review spoke with Gabrielle Coyne, CEO of Penguin Group Asia Pacific, on China’s literary appetite and the uncertain course of its publishing industry. What trends have you seen in the Chinese market in the last few years? We’re now in our seventh year [in China]. One of the things we've been mindful of right from day one is what sort of presence we wanted to have in China. It's really about developing the right publishing partnerships. Each time I come, there are new Chinese publishers that we're working with. It’s absolutely about matching the right book or idea with the right local Chinese publisher. How does the Chinese publishing industry differ from other countries? There is a sense that this is a real moment for the survival of publishing in China. I don't feel like that's [the case] in Australia, the US or the UK. Penguin regards itself as both traditional and digital, and we don’t see digital as a threat. It's just about how we develop digital capabilities so that people can read where they want to read – be it tablet or mobile phone or any e-reader device. But there seems to be so much uncertainty about digital in China. The second 24 China Economic Review • November 2012 There is a sense that this is a real moment for the survival of publishing in China observation that I'd make is that three years ago we felt less confident that the best possible regimes were in place in China to protect the copyright of the author. We talk very openly with [General Administration for Press and Publication] and the minister about our concerns. The copyright regime is now in place, and I certainly feel more confident about the progression into digital, now that we have assurances that the rights of the author will be protected. How does the battle with digital piracy in China compare to other markets? That is a concern, certainly. We've spent quite a bit of time assessing digital piracy. When we first started the monitoring process about 18 months ago the figures were pretty staggering, especially if you're an American or British or Australian publisher who does not have a market where piracy of physical books is a concern, like in China or India. But digital piracy is not growing here and there's a real understanding that the consumer is prepared to pay, and they understand the rights of others broadly speaking. I don't think [piracy] will ever be completely eliminated from markets such as China. But it’s heartening that the government understands the importance of it. It seems like foreign books have more difficulty breaking into the China market than other types of media, like foreign movies or TV shows. Is that your experience? What type of foreign book is most successful here? It's always risky to become too scientific about the art of publishing. Every day publishers release books on their sense and their editorial understanding that a book will find a reader – and sometimes we're right and sometimes we're sadly very wrong. I don't think that’s different anywhere in the world. Since we've been in China, the market for foreign books and Chinese language books has been a young market. When we first started, 80% of the books we were selling were to foreigners, and 20% we were selling to Chinese. That now has virtually flipped. So I think that tells us something about the English language and young, Chinese urban readers. Are most of the books you're selling here in English and a minority in Chinese? talking points • ga br ielle coyne With the Chinese [books], we've been working with local publishers, so those are their books to sell. That's a hard one to get the exact answer on, we need to extract the sales information from our partners. And I'm not saying they're not willing, it's just a lot of gathering of data. We don't have that many books in the Chinese language, [compared to] the sheer number of titles that we have in the English language that come to China [through] importers. But that's just the number of titles; it's not a measure of readership. It's always risky to become too scientific about the art of publishing What are your expectations for Penguin’s future in Asia? Penguin has established markets – the US, UK, Australia, New Zealand, South Africa – and we're continuing to invest in those markets. And then we're really focusing on emerging markets – China, Brazil and India, where we’ve been for 25 years. We've been [in China] for seven years and we'll continue to work closely with publishing partners to bring books into Mandarin. I think now is the hardest time ever to think about trends in publishing. History has always been a fantastic record for publishers, but with things changing, and changing so rapidly, it's difficult to use history as a guide. This is the time we're least able to speak in absolutes. But I certainly see that our commitment and our work in China, Brazil and India and Korea are very important – because they are markets that will continue to emerge, and emerge fast. Have you seen books about China become more popular overseas in the last few years? The first book that Penguin signed was Wolf Totem, when we first started our China operation in 2005. That of course went on to win the Man Asian prize and was sold in Australia, the UK [and] America. We are in the business of identifying the best books possible by the best writers possible, and when thinking about international markets, [we want to ensure] that the books will speak to both markets. We've just published in the English language Northern Girls and The Civil Servant's Notebook. What are some of your favorite China books or titles you’re looking forward to? Northern Girls, Sheng Keyi's book, or Paul French’s Midnight in Peking. I love that book and I love the story behind the book. We'll be publishing a book by John Garnaut, who is a foreign correspondent in Beijing, a short digital book about the Neil Heywood [murder] case. It's a case which is so fantastically Shakespearean in many ways. We have been curious when the Bo Xilai affair would appear in a book, because it has kept evolving. So perhaps everybody is waiting to publish the thick volumes. That's why we approached John, because this is the great thing about digital as well – you have it all planned out for when you do the full book. The digital e-book gives you the opportunity to do a quick piece that describes what’s going on without it having come to a final conclusion. China Economic Review • November 2012 25 talking points • l.e.k. consulting Moving money and drugs Regulations and capital injections are changing the face of pharmaceutical distribution in China, write Stephen Sunderland and Helen Chen of L.E.K. Consulting Stephen Sunderland is a director and partner of global strategy firm L.E.K. Consulting based in Shanghai. Helen Chen is a director, partner and head of China life sciences 26 I t seems that every other week another acquisition or alliance is announced in China’s pharmaceutical distribution sector. Sinopharm, the largest player in the industry, announced in June 2012 that it would issue up to RMB8 billion (US$1.3 billion) of debt to fund expansion opportunities, just three years after its IPO raised US$1.13 billion. In the same month and in a similar vein, Cardinal Health China acquired Zhejiang Dasheng Medic to deliver better coverage in the Ningbo area. International interest in the sector is also evident. Alliance Boots recently announced it would take a 12% stake in a major Chinese pharmaceutical distributor, Nanjing Pharmaceuticals, adding to its long-standing joint venture with Guangzhou Pharmaceuticals Group. The big squeeze Pharmaceutical distributors are a critical part of health care in China, ensuring that hospitals and pharmacies and thus patients have access to the drugs developed and manufactured by pharmaceutical companies. The role of distributors extends well beyond logistics and inventory management to encompass areas as diverse as financing and sales support. As a result, pharmaceutical distributors collectively generate more than US$139 billion in revenue in China annually. However, the industry remains underdeveloped. It is highly fragmented with more than 13,000 registered pharmaceutical distributors now operating in the country. The top 10 distributors now represent 54% of the market, substantially more diffuse than the US where the top three players control more than 95% of the market. Unsurprisingly, the industry is undergoing massive and rapid consolidation. National and regional champions are emerging, mainly through mergers and acquisitions. For example, Sinopharm and Shanghai Pharmaceuticals, the two largest distributors, made acquisitions worth RMB7 billion in 2010, gobbling up an additional 6% of combined market share. Companies are also increasingly expanding into related businesses, such as supply chain services, retail pharmacies and drug manufacturing. Chinese regulators are clearly pressuring the industry to consolidate, in part due to concerns that the distribution channel is capturing much of the profit and passing on outsized health care costs to taxpayers and patients. Government agencies have issued a litany of regulation to encourage the industry’s consolidation, including an explicit target for consolidation in the 12th Five-Year Plan. The top 100 distributors were to grow from 70% of the market in 2010 China Economic Review • November 2012 to 85% of the market by 2015, while up to three national giants and up to 20 regional leaders would be created. As part of the 2009 health care reforms, regulators also designated an Essential Drug List (EDL) to reduce the cost of key medicines for patients by capping hospital and pharmacy mark-ups and enhancing the level of competition between drug suppliers. The number of drugs on the EDL has been expanded further in 2012. The government also altered the tendering process in 2010 so that provinces, rather than individual hospitals, take charge of bidding for pharmaceutical drugs, a change which favors larger distributors. Finally, it increased direct regulation and raised barriers to participation in the market by creating minimum standards with which market participants need to comply. Regulators have also proposed, but not yet begun to widely enforce, a series of measures with the potential to drive radical restructuring of China’s prescription drug industry. The government may directly limit the mark-ups allowable on manufacturer prices, implement a “two invoice” policy to improve industry transparency and counteract graft, or forcibly separate the dispensing of medicines and writing of prescriptions. There are no signs that the regulatory and commercial pressures that are driving consolidation in the sector will let up anytime soon. The distribution market is far from consolidated by global standards, and health care costs remain a public and political concern. The right target What constitutes a good investment for these distributors as they expand? First, the asset needs to be large enough to be worthwhile. Transactions and post-acquisition integration may distract management teams and exact a real cost, and it’s always possible that the distributor’s investment could be better used to grow organically. Investors also appear to do better in targeting depth rather than scattered breadth. Regional concentrations often give a company resilience and strategic options that they would not have using a scattergun approach which delivers national or multiregional reach. Finally, distributors must seek out good quality relationships with major end-customers. Seeing the asset through the customers’ eyes is critical to understanding its future prospects and risks. It also reduces risk to the organization by ensuring that these most important relationships are reinforced at the corporate level, rather than devolved to individual salespeople. There are firms in the market still with these good characteristics, but acquiring reliable infor- talking points • L.E.K . Consulting Through regulation and competition, the pharmaceutical distribution industry as a whole is being forced toward lower profit margins mation on provincial and sub-provincial market dynamics is still challenging in an industry that has traditionally been characterized by a lack of transparency. Companies should proceed, but with caution. Weighing the odds The rapid changes in the structure of the pharmaceutical distribution industry will continue to have ramifications both inside and outside the sector. Through regulation and competition, the pharmaceutical distribution industry as a whole is being forced toward lower profit margins. While the strategic winners are likely to continue to deliver good returns reflecting the industry’s strong underlying growth, others will struggle or be forced to exit outright. Rapid consolidation, both organic and inorganic, will continue to be a feature of the industry as margins shrink in years to come. The flipside of this is that companies will see big opportunities for improving the efficiency and transparency of their distribution channels. Pharmaceutical companies seeking to distribute their products in China have historically focused on market reach. In the future, as the China market becomes easier to address, reach will become less of a differentiator. In this environment, the competencies that major international distribution players can bring to bear from more developed markets will become more highly valued, and domestic distributors will need to invest significantly to replicate this expertise. The optimal “next generation” business model in pharmaceutical distribution for China remains far from clear, as is the path to achieving it. But undoubtedly there will be big winners, and losers, in finding the way forward. Sales share of top 100 pharmaceutical distributors in China 100 30% 27% Rest of market* 15% 80 60 27% #11-100 32% 40 15% #4-10 85% 14% 20 24% 0 2010 31% 2011 #1-3 2015 target MOFCOM Source: MOFCOM, L.E.K. analysis THE LEEDS MBA Learn, experience, lead A new generation MBA Study for a progressive MBA at one of the world’s most prestigious universities in a smart, vibrant, student-friendly city. The redesigned Leeds MBA is a one year accelerated MBA designed to equip you with the knowledge and practical skills to take your career to the next level. For more information visit: business.leeds.ac.uk/mba/china China Economic Review • November 2012 27 Special report: CREDIT: James B Currie China in the US election Tough on China Obama and Romney are pledging to crack down on China’s purported economic crimes. Will that really benefit the US? “ Fewer Americans are working today than when President Obama took office. It doesn’t have to be this way if Obama would stand up to China,” a man’s voice says as the camera pans past broken warehouse windows. With vague language and stark imagery, the 30-second campaign ad for Republican presidential candidate Mitt Romney conflates America’s economic stagnation with Obama’s failure to “stand 28 China Economic Review • November 2012 up” to devious Chinese practices. “Seven times Obama could have taken action,” the ad says, referring to the US Treasury Department’s semi-annual review of currency practices. “Seven times he has said no. His policies cost us 2 million jobs.” Obama has fired back with his own campaign ads charging that private equity firm Bain Capital shipped jobs off to China under Romney’s direction. Both candidates claim that China’s unfair tac- tics have damaged US businesses, lifted unemployment and helped to boost the US trade gap with China to a record US$295.5 billion in goods in 2011. Listening to this rhetoric, it seems that the continued fallout from the financial crisis has rung in a new era of economic conflict. China’s currency continues to be a subject of debate. The Obama Administration has brought more major trade actions against China in the WTO special report china in the US election than any previous administration, launching complaints over auto parts, solar cells, credit cards, chickens, rare earths and even kitchen sinks. However, a closer look shows that punitive actions by the US against China are not nearly as wide-ranging or as beneficial as the candidates purport them to be. Furthermore, their bombastic claims may be putting the world’s most important bilateral relationship at risk. “US-China relations are very troubled, for reasons that partly have to do with the economy and partly have to do with security,” said Tom Wales, deputy director of analysis for Oxford Analytica, a global advisory firm. “As long as things remain economically tough in both countries, you’re going to have this kind of friction.” Tit-for-tat The flurry of trade complaints the Obama Administration has launched against China are not without merit. “It rather depends on the company and the industry, but in general, Chinese companies do get much more significant subsidies, direct and indirect, than US companies receive,” Wales said. The US also subsidizes its businesses, of course, but it does so mostly in line with WTO rules – for example, offering income tax breaks for people or companies that buy domestic solar products, rather than offering its solar companies direct subsidies like soft loans and grants. Lower-income countries like China have more difficulty following WTO regulations, since the rules were written by and for high-income countries, said Yukon Huang, a senior associate at the Carnegie Asia Program and a former World Bank country director for China. For example, China has trouble subsidizing its solar industry through tax breaks because many Chinese underreport or do not pay income tax. Of course, as a WTO member, China must still follow the rules or pay the penalty, Huang added. But while trade cases against China may be valid, they are unlikely to do much to revive the US economy. Take the Obama Administration’s latest measure: Obama announced in late September in Ohio, a swing state and a major auto parts producer, that the US would bring a WTO case against China for providing US$1 billion in illegal subsidies to auto parts exporters between 2009 and 2011. The US auto parts sector has suffered in recent years; employment in the sector fell roughly 50% between 2001 and 2010. But that’s more likely due to massive increases in productivity in the industry than foreign competition, said Wales of Oxford Analytica. China is not even the major source of competition for the US auto parts industry. China’s share of the US import market rose from 1.6% to 9.3% between 2001 and 2010, according to Oxford Analytica, but the country continues to lag behind Japan, Canada, Mexico and Germany as a supplier of auto parts to the US. And rapidly rising wages within China mean that its auto parts factories are becoming less competitive. By some measures, the US-China relationship is not even America’s most embattled “[Obama’s] action, particularly its timing, is 100% politically motivated, [and] it’s just a very small gesture,” said Ian Fletcher, senior economist at the non-partisan Coalition for a Prosperous America. “The US has been firing more complaints recently, but the thing that people tend not to understand is that these specific complaints are a very small part of the overall trading relationships.” By some measures, the US-China relationship is not even America’s most embattled. As a proportion of total trade volume, disputed cases between the US and China are much smaller than those between Canada and the US or India and the US, said Li Chunding, an assistant researcher at the Chinese Academy of Social Science’s Institute of World Economics and Politics. Money talks Another source of popular misconceptions is the rhetoric surrounding China’s currency. While many Chinese now argue the renminbi is close to its real value, critics (many in the US) charge that China still undervalues its currency by as much as 20-30% to subsidize its exports and raise the cost of imports. Romney criticizes Obama for failing to right this perceived wrong, and he has pledged to label China a currency manipulator “on day one” of his presidency. He is not alone: Democrat Chuck Schumer led the Senate in passing a bill that would impose an across-the-board tariff on any country that is labeled a currency manipulator, though the bill was later voted down in the House of Representatives. But it’s far from clear that China deserves to be singled out as a currency manipulator. The country does control the value of its currency, allowing it to fluctuate within a narrowly set band, but analysts say China is by no means the only offender, and perhaps not even the most egregious. Most countries manage their exchange rates, often by tying their currency to the value of the US dollar as China has, said Huang of Carnegie. “The Hong Kong dollar has been HK$7.80 to the US dollar for a hundred years. They’ve never changed their exchange rate, but has anyone ever labeled them a currency manipulator? No.” Kenneth Lieberthal, the director of the John L. Thornton China Center at the Brookings Institution, calls the currency manipulator label “gratuitous” (see full interview on page 31). The label would primarily trigger a series of negotiations with China, and “we’ve done that every day with China for years. So this is a distinction without a difference.” The main purpose of labeling China a currency manipulator would be to take a humiliating swipe at the country, Lieberthal said. Some, like He Weibao, a researcher at the Chinese Academy of Social Sciences’ Institute of American Studies, worry that this would invite Chinese retaliation in the form of a trade war. Because the US business community – including many Romney backers – is wary of that prospect, some speculate that Romney would be unlikely to follow through on labeling China a currency manipulator if he is elected. The USChina Business Council has registered its opposition to the plan, and Bloomberg cited one unnamed Romney advisor as saying that all of the candidate’s top advisers also disagreed with Romney's decision. “Basically every US political challenger since 1992 has accused the incumbent party of being soft on China on trade and in more recent years the currency valuation issue,” said Wales of Oxford Analytica. “And yet every party when they get into office soon realizes the size of the US-China trade relationship, [and] China Economic Review • November 2012 29 special report china in the US election Imaginechina and US-Japan trade accounts appear more balanced. If US politicians really want to reclaim jobs, they would be much better off focusing on the higher-tech manufacturing jobs of their closer Asian allies than on the low-wage assembly jobs of the Chinese, Huang said. “Those workers in Taiwan, South Korea and Japan are being paid US$30,000, US$40,000 per year,” Huang said. “Those are the kinds of jobs that you could reasonably ask, why aren’t Americans producing these things?” This situation is slowly changing as Chinese wages increase and low-wage assembly jobs move across the border to Southeast Asia. Just as US politicians previously censured Japan and the “four Asian tigers” (South Korea, Hong Kong, Taiwan and Singapore) in past decades, the US may shift its focus in the future to criticizing Vietnam or Cambodia as they generate larger trade surpluses, said Li of CASS. that they can’t afford an all-out trade war with China.” Bigger fish to fry Furthermore, these “tough on China” policies are unlikely to bring jobs back to the US or have much effect on the looming US trade deficit. While the deficit with China is by far America’s largest, the US imported more than it exported with 11 of its 15 largest trading partners in 2011. The most likely effect of tougher policies on China would be to displace trade from China to other developing countries, increasing the cost of some goods for US consumers in the process, Wales said. “The major beneficiaries wouldn’t be workers in the US; they’d be workers in Vietnam, Mexico and other developing economies.” 30 China Economic Review • November 2012 Besides, much of the US-China trade deficit results from higher-value components from countries like Japan, South Korea and Taiwan passing through China for assembly on their way to Western markets, argues Huang of Carnegie. Huang illustrates this with the example of the Apple iPad, which retails for roughly US$650 in the US. Of that sticker price, Apple takes in about US$300 in revenue, while about US$250-300 of the total value goes to manufacturers of the iPad’s high-tech components in countries like South Korea, Japan and Taiwan. Only about US$15 is absorbed by China to pay for the labor that is used in assembly. Yet the total value of the product is recorded in the US-China trade deficit. The result is that the US-China trade deficit balloons, and the US-South Korea Talk isn’t cheap US political rhetoric may not be well grounded in facts, but it can still have practical consequences. Analysts worry that the contentious political process could add to already widespread mistrust between the countries. Due to the rapid spread of the internet, Chinese are more exposed to the US political process now than in any election in the past. Chinese official newspapers regularly take the candidates, especially Romney, to task over their “irresponsible” and “foolish” comments. “It is advisable that politicians, including Romney, should abandon … short-sighted Chinabashing tricks and adopt at least a little bit of statesmanship on China-US ties,” state-run Xinhua News Agency wrote in an editorial in mid-September. Chinese also worry that US posturing will damage the image they are trying so hard to improve abroad. Anti-China rhetoric in the election will undoubtedly influence people’s views towards China, potentially harming relations, said He of CASS. Perhaps most importantly, China-bashing gives leaders in both the US and China less scope to concentrate on important international and domestic issues, such as reviving their economies. Admittedly, the real nature of the US-China economic relationship is difficult to capture in a 30-second sound bite. But if US politicians want to revive their economy, they need to try. special report china in the US election Diplomacy in action The US will fare far better with Chinese success than failure, says Kenneth Lieberthal of the Brookings Institution B y some accounts, the world’s most important bilateral relationship is becoming increasingly uneasy. Trade disputes between the US and China have multiplied, the US presidential campaigns are rife with complaints about China stealing jobs and manipulating its currency and China is disparaging the US for opposing its claim to the disputed Diaoyu/Senkaku Islands. The average observer could be forgiven for seeing the relationship as a zero-sum game. But Kenneth Lieberthal, the director of the John L. Thornton China Center of the Brookings Institution, argues for more nuance. While the US does have legitimate complaints about China, Chinese success is ultimately good for the US, and vice versa, Lieberthal told China Economic Review. Lieberthal has a distinguished career in foreign policy, serving as a special assistant to the president for national security affairs and senior director for Asia at the US National Security Council during the Clinton Administration. He is also a former professor of political science at the University of Michigan and the author of several books, including the recent “Bending History: Barack Obama's Foreign Policy.” What are your thoughts on the role that China has played in the US election? Is it different than previous campaigns? It’s significantly different from 2008, but that’s because Obama made a very conscious decision in 2008 not to campaign on China. That’s partly because he recognized that a constructive relationship was in our interest, and he didn’t want to campaign on the basis of suggesting that it wasn’t. George W. Bush, for all his idiosyncrasies in how he approached friends and enemies, built a very strong relationship with Hu Jintao and the Chinese leadership. While Obama had a lot of differences with Bush, he was not going to argue that Bush fundamentally made a mistake by building constructive relations. If you go back before that, it’s fair to say that in most of the campaigns since the normalization of relations with China, this toughon-China rhetoric has been a part of the campaign. But I don’t think it’s swayed any electoral outcome for the White House or even for the House or Senate. This is part of posturing in a campaign. It can have real consequences if the challenger is elected and has made specific commitments, but it doesn’t shape elections. What has been the practical effect of Obama’s more aggressive stance on trade? Is a tough stance on China good or bad for the US economy? Obama has no big strategic theory that leads him to feel that we have to compete with China across the board. He does not, like some people, believe that US-China conflict is inevitable. He is a pragmatic problem solver. But the one area where he is livid – I think that’s the right term to use – is on China’s economic and trade policies. I’m not quoting him directly, but I think it’s fair to say that he sees China following a highly mercantilist set of policies that disadvantage the US. What he has done, and I think this is exactly right, is to take economic issues that need to be addressed to the WTO. I was in the White House when we negotiated the bilateral trade agreement with China to join the WTO in the second Clinton Administration, and the major reason behind that strategy was that we could anticipate all kinds of future economic problems with China, especially on the trade side. It is a big emerging economy and it operates very differently than we do. If you don’t want to make all disputes into bilateral issues, you get China into the WTO where they agree to a set of rules and dispute adjudication procedures. It may be clumsy at times, but it tends to prevent trade wars. Obama has basically followed that. I know in his gut he thinks that the US needs to take strong action to protect its own legitimate interests. He’s not someone who thinks we have to sit back and wait for the Chinese to become liberal democrats and true believers in the free market. He thinks you’ve got to use the tools you’ve got, but don’t use them in a way that makes it much more difficult to get Chinese cooperation on other issues, for example, Iranian nuclear development. What are your expectations from China’s new leadership? My own view is that the Xi Jinping leadership is likely to be enormously focused on domestic problems, to the extent that they will, if given the option, seek to tamp down international tensions so they have more capacity to focus on domestic issues. If we have a president in office who sets out to challenge China to teach it a lesson, declare China Economic Review • November 2012 31 Imaginechina special report china in the US election word travels: A Chinese man shops next to biographies of US President Barack Obama at a Hangzhou bookstore it a currency manipulator, apply new tariffs, execute a variety of unilateral actions to show the Chinese there’s a new sheriff in town, Xi Jinping will react very strongly. And he’ll do so for two reasons. One is the Chinese have experience with this before when the US has changed presidents, and their reaction always is that you have to show the new guy this is the wrong way to elicit cooperation from China. But secondly, Xi recognizes that he needs to build tremendous domestic political capital in order to carry out the reforms that are so necessary during his first five years in office. If in his early months he is seen as caving to the US, it will deeply damage his efforts to garner sufficient political capital to undertake the domestic reforms that are likely to be at the core of his agenda. But bottom line, I think the Chinese will want a much-improved relationship with the US. On the US side, if Obama is elected, I think he would be responsive and our policies would remain pretty much as they are now. With Romney, there’s more of an unknown quantity. He’s talking extremely tough on China, but then again he has no responsibility now but to get elected. Once elected, when he knows he has to cope with the consequences of 32 China Economic Review • November 2012 The problems that Chinese success creates are more likely ones we know how to deal with whatever he does, he may choose to recalibrate significantly. We’ll have to see. We’re seeing increasing uncertainty in China now, with the economy slowing and the leadership transition approaching. Are there scenarios with China you lose sleep over? Sure there are. Let me be very candid. From a US interest point of view, we do better with Chinese success than we do with Chinese disappointment or failure. Having wrestled with these issues for many years, fundamentally I come down on that side. The problems that Chinese success creates are more likely ones we know how to deal with. China now faces one of the most difficult challenges it’s had since the 1970s: the challenge of significantly restructuring its economy at a time when the political system is structured in a way not to allow that to happen. The incentives for the top party and government leaders in each locality from the provincial level down to the township level – even if this is only the top two people [in each location] we’re talking about, it’s more than 70,000 officials – are very much built around the model that has produced all the growth of the last 30 years. That model has been the basis for rewarding and promoting these officials, so not surprisingly they are comfortable with that model and have learned how to milk it for satisfaction. The economic development model of the 12th Five-Year Plan, which is a model that suits both Chinese and American interests very well, requires restructuring those incentives in a major way. It’s going to be extremely difficult for the top leadership in China to develop the political will power and capacity. You also now have enormous SOEs that are extremely powerful and that would be disadvantaged by the 12th Five Year Plan, and many of them are linked to elite families. So while they formally adopted the 12th Five-Year Plan in March of 2011, I see very little evidence at this point that we’re going to have rigorous implementation of it. Without rigorous implementation of the 12th Five-Year Plan, China within 10 years is going to be in deep trouble. special report china in the US election What are the major problems China could face? The current model is based on assumptions that are largely exhausted at this point, assumptions about a very large cohort of workers in the 18- to 35-yearold bracket, assumptions about the capacity of the international system to keep absorbing very large increases in Chinese exports, assumptions about the capacity of the eco-system to permit China to develop now and clean up later, and assumptions about popular tolerance of corruption, inequality of wealth, and environmental degradation. All those assumptions were accurate ten years ago, but they’re now largely exhausted. The major problem with the current model is that it’s increasingly inefficient. It’s a very resource intensive model in a country that has a real shortage of resources. But even beyond that, the big Achilles heel is that it generates social tension. And especially if there’s an economic slowdown, so incomes aren’t rising rapidly, then all the other downsides – cancer villages, corruption, inequality of wealth and so on – become increasingly worrisome. The Standing Committee and the Politburo At the end of the day, the link between the domestic situation and foreign policy is profound, but it’s also not completely predictable can make some changes and implement them in Beijing, such as changing interest rates at state-owned banks, required bank reserve ratios and the Qualified Foreign Institutional Investor quotas, and that all has an impact. But that doesn’t change the outcomes of the system as a whole. If structural reform fails, we’re going to be dealing with a country where extremism from both the left and the right is more likely to play a larger role, where repression of civil liberties is likely to grow as instability grows, where the consequences in terms of global climate change are likely to be exacerbated, because China will not have shifted away from an extraordinary stress on energy-intensive manufacturing. Does US policy have any sway in that outcome? If the US adopts a highly adversarial posture toward China, that’s more likely to lead China in the wrong direction. Nevertheless, at the end of the day the link between the domestic situation and foreign policy is profound, but it’s also not completely predictable. You can always have someone take a foreign crisis and use it to say we must carry out major domestic reform to be set for the future. Or you can have someone take a foreign crisis and say we have to mobilize the military and repress dissent, and we can’t afford to diddle around with the economy. As that “great sage” [former American baseball player] Yogi Berra said, “Predictions are always difficult, especially when they’re about the future.” But if we have to place a bet, we should be betting that Chinese success is good for the US, that deep domestic failure is much more problematic for US interests, and that we have a greater ability to tip the balance to the downside than to foster the upside. China Economic Review • November 2012 33 cover story • commodities Poor prospects China's slowdown has plunged the hard commodities market into uncertain territory bet the spend, p37 Investing in metals is getting trickier following a boom in the last decade 34 China Economic Review • November 2012 divining the truth, P38 As most metals prices decline, analysts disagree on the direction of copper cover story • commodi ties CREDIT: Peter Van den Bossche I n August, mining giant BHP Billiton halted its planned expansion of Australia’s massive Olympic Dam copper mine, its largest of at least US$50 billion in cuts and delays this year. In October, Brazil's Vale SA, the world's largest iron ore producer, slashed its projected annual output of the metal by 18%. Australia's Fortescue Metals Group went so far as to suspend company barbecues, lock stationary cabinets and take away free coffee machines this fall. Rio Tinto, Anglo American and Xstrata have also tightened their belts. In a few months, the boom metals industry – in which even truck drivers have made more than six figures – was suddenly at risk of a bust as hard commodity prices fell. The cutbacks are occurring around the globe, but they can all be traced back to one source: China. China drove a boom in global commodities during the last decade, lifting generally volatile and uncertain metals markets to unprecedented heights. The price of many key metals shot up fivefold or more, as China’s consumption grew to at least 40% of the global supply of dozens of metals and minerals. But analysts say that the country’s recent economic slowdown has brought the end of this so-called “super-cycle” of growth. China's GDP growth slowed to 7.4% in the third quarter, the seventh consecutive quarter of deceleration, and economists widely predict that future growth will not exceed 10%. Sluggish trade globally, as well as rising wages, an aging population and lower returns on fixed-asset investment within China, all indicate that the country’s era of investment- and manufacturing-led expansion may be nearing an end. Instead, China will need to shift its economy toward consumption and services, areas that are inherently less metals intensive, or risk a potential economic crash. This slowdown is set to reshape the global economy, and hard commodities are among the first markets being remade. As prices of commodities such as iron, aluminum and copper retreat, the balance of worldwide economic growth will shift away from commodity-producing economies, such as Australia and Brazil. Analysts disagree on the extent of this slowdown, but most agree that metals prices are likely to keep declining as the world realigns around a changing China. “The peak that we saw in 2009 was the highest peak we’ve seen since 1870,” said Gerard Minack, global cross-asset strategist at Morgan Stanley Australia. “It’s a once in a century peak ... I doubt you'll see those levels ever again.” Once in a century boom The beginning of the metals super-cycle surprised miners as much as its end has. Following a 20-year down market, metals prices began rising in the early 2000s when Chinese demand started to push miners worldwide to the limit of what they could produce. Flush with cash from decades of miraculous growth but short on domestic resources, China imported massive amounts of metal. As metals prices shot up – copper prices increased nearly 10-fold – commodity-rich countries like Australia, Brazil and Indonesia saw their incomes, their standards of living and the values of their currencies rise. Metals companies were initially skeptical that such a surge in demand could be sustained. Most waited roughly five years into the super-cycle before deciding to increase production, said Paul Robinson, a metals analyst at independent research firm CRU Group. After that, actually expanding capacity took years. Processing facilities such as aluminum smelters typically take 18 months or more to build, while underground mines require far longer to develop. “To take a copper mine from a twinkle in a developer’s eye to actually producing is probably 10-15 years,” Minack said. That extra capacity has only begun to come online in the last few years and is set to increase substantially by the end of the decade. Global iron ore capacity should roughly double to 2.6 billion tons by 2020, according to a recent note by Minack. The supply glut will persist well into the next decade, with mainland production of non-ferrous metals (metals other than iron) estimated to peak around 2030, said Guo Chaoxian, an industrial economics analyst at the China Academy of Social Science. Shocking the system This rising supply of iron, aluminum and copper is colliding with the slowing growth of Chinese demand. Iron ore prices fell 26% this year as of midOctober, while the prices of copper, lead and aluminum are all trading below the historic price peaks they reached in the last decade. These decreases have pushed global China Economic Review • November 2012 35 cover story • commodities metals companies into defense mode. They are now scrambling to boost efficiency by cutting staff, delaying planned capacity expansions and shutting down some higher-cost operations. But those measures will not likely be enough to prevent declines in profits. Following a year of record profits for the mining sector in 2011, Britain’s Rio Tinto and Switzerland-based Xstrata have reported more than 30% declines in first-half earnings, while BHP reported a 35% drop in profits for the fiscal year ending June 30. Profits are likely to fall more sharply in roughly one year, when long-term fixed-price contracts begin to expire, said one analyst, who spoke on condition of anonymity since he is not authorized to speak to the media. “Most of the miners can still be profitable but less profitable than they’ve been previously,” he said. Other analysts predict earnings per share for the sector in 2013 to show doubledigit declines. Metals companies will also find it more difficult to secure financing, adding to pressure to shut down less profitable operations. Lenders are wary of financing any miners when even majors like BHP Billiton are delaying giant projects like Olympic Dam, said Mike Elliott, head of global metals and mining at accountancy Ernst & Young. With metals accounting for 6% of global trade in 2010, a decline in the market will weigh on already-flagging trade levels Financing pressure is likely to be more severe within China, which is experiencing an oversupply of coal, iron ore and aluminum. According to Craig Charney, research director at consulting firm CBB International, in the third quarter “interest rates for the [mining] firms that were fortunate enough to get loans shot up like rockets. And this was true whether they were state or private.” Chinese firms that turn to the domestic shadow banking system to keep projects afloat may find that the usurious lending rates only compound their troubles. Indeed, Chinese miners are likely to be among the first pushed out of the market as prices fall. With a few exceptions, Chinese miners generally operate at higher costs, since the country is relatively resource poor and those resources it does have are more costly to access. Domestic iron ore mining is already being scaled back, and Chinese output may fall from 330 million tons in 2011 to about 250 million tons this year due to price declines, according to data from investment bank CLSA. “It’s for sure that many [Chinese] companies will eventually be forced to exit,” said Guo of CASS. “In a market economy, as the industrialization process continues and market regulations are further improved, the competition will intensify.” Many Chinese miners, as well as metals processors and some provincial governments, are likely to suffer because they have bought into metals during the boom years, a practice that Michael Pettis, a Peking University finance professor, terms “pro-cyclical investment.” Companies have a short-term incentive to stockpile hard commodities in a bull market because, as metals prices rise, the value of stockpiles on balance sheets increases, which can then be reported as profit, Pettis argues. But this same principle will hit many Chinese firms with outsized losses when price declines drag down the value of their stockpiles. World of woe With metals accounting for 6% of global trade in 2010 according to research firm Capital Economics, a decline in the market will weigh on already flagging trade Chinese imports by country (US$mn), 2001-2011 90,000 Copper Index (US$/metric ton) $12,000.00 80,000 70,000 $10,000.00 60,000 $8,000.00 50,000 2004 – After years of steady growth, Chinese imports of metals jump. Copper imports roughly double, and iron imports triple year-over-year $6,000.00 40,000 30,000 $4,000.00 20,000 $2,000.00 10,000 Source: CEIC 36 China Economic Review • November 2012 Indonesia Source: London Metals Exchange, CRU 2006 Australia 2005 Brazil 2004 $0.00 Chile 2003 0 cover story • commodi ties levels. The WTO has cut its estimate for 2012 trade growth to 2.5%, down from an expected 3.7%. Knock-on industries dependent on trade will also face weaker business, with the already sluggish shipping industry chief among them. Some economists, including Pettis of Peking University, predict a reordering of global economies. Global growth darlings including Australia, Brazil, Indonesia and Chile will no longer outperform, while the price decrease will be “like a huge tax cut for the commodity-importing countries” such as the US and Mexico, Pettis told China Economic Review. “He who is first shall be last, and he who is last shall be first.” Jayant Menon, lead economist at the Asian Development Bank, argues for a more moderate view. Menon predicts that countries like Australia and Brazil will fall back on well-developed service sectors and on agriculture as food commodity prices continue to rise. With the US and European economies shaky, money will still flow into Australia and Brazil in search of high yields and low risk. However, GDP growth, living standards and currency valuation will nevertheless fall in tandem with exports, Menon said. “There’s just been a party with them, if you like, with champagne flowing over the brim. That will all go away.” Consumption or bust In the longer term, analysts have drastically different views on China’s growth and expected demand for commodities. Investment bank economists generally predict that China's GDP growth will bottom out in the fourth quarter or early next year and hold steady at around 7% – perhaps the best-case scenario miners can hope for. Guo at CASS expects growth to stabilize at a more moderate 5-6%. Pettis, among the most bearish observers, predicts that growth will average 3-4% or lower during the next decade. Pettis' prediction rests on the assumption that Chinese Market value of steel and copper, 2003-2012 CRU Steel Index October 27, 2008 – The US announces negative GDP growth, indicating the start of the US recession CRU Steel Index 300 250 200 April 15, 2011 – China announces its first quarter of slower growth, signaling the start of the current downturn 150 100 Copper prices 50 2012 2011 0 2010 2009 2008 2007 Early 2006 – US housing prices peak and the bubble starts to implode. Investors put money into commodities, seen as a safe bet Bet the spend: Investing in metals is getting trickier Commodities used to get no respect. A decade ago, trading in commodities were seen as being risky and obscure, an asset class best left to those with intimate technical knowledge of the market, writes Dambisa Moyo, an economist and former investment banker, in her book “Winner Take All: China's Race for Resources and What It Means for Us.” That era ended when hedge fund manager Jim Rogers argued in his 2004 book that the asset class deserved both respect and investment. “Hot Commodities: How Anyone Can Invest Profitably in the World’s Best Market” triggered a 60-fold increase in investment from 2000 to 2011. These newcomers mostly speculated on the trend of continued growth, a relatively safe assumption in the last decade as Chinese demand skyrocketed. But going forward, investors may be better off leaving metals to the true commodity wonks. Analysts say the market will likely revert to an era where betting on across-the-board price trends is a losing strategy, and only commodity experts trading on the smaller minutiae of the industry see consistent gains. Winning investments are likely to be made by trading on short-term ups and downs related to inventory changes, supply and demand shifts for individual metals or even weather patterns. Trending topic But even leading commodity experts disagree on the particulars of the market. In the short term, a major debate among analysts is how much of an effect China's stimulus measures will have on commodities prices. China’s central government has approved US$111.5 billion in railway spending this year to bolster the economy, in addition to local government plans to spend at least US$600 billion. Ian Roper, a commodity strategist at CLSA, said the stimulus will bring little unexpected spending, and that previously planned projects are just being sped up. “[Beijing officials] are getting more like Western politicians, just re-announcing policy.” However, Mike Elliott, head of metals and mining at accountancy Ernst & Young, said that the announced infrastructure spending could increase metals demand soon if the central government executes on its plans quickly, as it is known to do. For example, the government has announced US$8 billion in railway spending and approved 25 railway projects in recent months, which would increase steel demand. In the meantime, the announcements themselves have lifted metals markets, said John Mothersole, senior economist at consultancy IHS Global Insight. But prices will fall if data begins to show that the stimulus is not having its intended effect, and many analysts doubt that governments will follow through on these ambitious plans. “In some sense, this is a classic [case of] buy on rumor, sell on fact.” Deciphering the impact of stimulus spending will be difficult. The easy gains of the last decade that earned commodities respect are giving way to increasingly uncertain returns. As the market shifts, investors may continue to respect commodities – but they don’t have to like them. 37 cover story • commodities Divining the truth: As most metals prices decline, analysts disagree on the direction of copper The way most traders and analysts operate borders on divination. Whether a quant finds a statistic that pushes him or her to buy or a chartist spots an unusual pattern spelling the beginning of a down cycle, all traders must fish details out of a sea of conflicting information to determine whether to buy or sell. Analysts who point their divining rods to the metals market have enjoyed a decade of upward growth. Now, in the face of a slowing and rebalancing China, they are finding their prognostications murkier. Of all the metals, copper – a key component in electric wiring and electronics – is most likely to send analysts’ forked-sticks careening in opposite directions. Copper prices are closely tied to Chinese demand: China has 6% of world copper reserves but consumes roughly 40% of global supply. The metal delivered investors some of the highest returns of the super-cycle, posting a nearly 10-fold price increase before peaking last year. But that doesn’t mean copper prices will collapse as China’s economy shifts. Policy watchers say China must transition away from its investment-based growth model, which is delivering diminishing returns, toward a model based on consumption. Many analysts say this will boost purchases of copper, which is widely used in consumer goods like mobile phones, appliances and cars, and keep prices from deflating. However, others say those predictions overlook basic shifts in copper supply and the unsustainable nature of China's metals consumption. Copping to consumption Patchy reports on copper stockpiles highlight how difficult it can be for analysts to know even basic facts about the market. Analysts must physically make the rounds at Chinese companies to check their inventories and then make a best guess about the size of large national stockpiles. This has lead to drastically different anecdotal accounts. Media reports and some analysts say that stockpiles of copper are stacked to the ceilings in ware38 China Economic Review • November 2012 houses and overflowing into parking lots. With such high inventories, firms would likely choose to run down their stocks rather than buying on the open market, meaning prices would be more likely to sink than rise. Yet other advisory firms, including Barclays, have concluded from their checks that stockpiles are not high. They are therefore bullish on copper. Other analysts say that inventories won't sway long-term prices much. “The inventories angle is overblown,” said Ian Roper, a metals analyst at CLSA. Instead, structural changes in the Chinese economy will determine prices. Each stage of development in emerging economies corresponds to the use of different metals, Roper said. Early-cycle development necessitates construction, so demand for steel – half of which goes to construction – and iron increases rapidly. In later-cycle development, rising demand for higher technology products drive demand for metals such as copper – 40% of which is used in consumer goods – and nickel. Another 40% of copper is used in electrical wiring by China’s power industry, which benefits from growing demand for electricity from factories in earlier stages of development and from consumers in later stages. These trends, as well as the relative scarcity of copper in the earth’s crust compared to iron or aluminum, will continue to support prices through the decade, Roper said. He predicts the price of copper could rise above US$8,800 per metric ton next year from roughly US$8,200 per metric ton as of mid-October. Bears see plenty of holes in this theory. First, copper supply will increase from roughly 13 million metric tons in 2011 to 21 million tons in 2018, according to a recent note by Morgan Stanley Australia. Second, the price of copper is far higher than its cost of production, indicating the price is determined more by investor sentiment than underlying cost, said Ross Strachan, a commodities economist at research firm Capital Economics. Strachan predicts that a worsening of the euro zone crisis could cause investors to grow risk averse and flee the market, lowering copper prices to US$5,000 per metric ton by the end of 2013. Longer-term arguments revert to more basic economics. Dambisa Moyo, author of “Winner Take All: China’s Race for Resources and What It Means for Us,” foresees a continuation of the mediumterm trends: Long-term global scarcity of copper combined with a desire for consumer goods will keep prices high, she said. But Peking University finance professor Michael Pettis disagrees, arguing that China's consumption of metals is far more likely to fall rather than rise. China already consumes a huge amount of metals compared to the size of its economy; it used roughly 40% of global copper but generated only 11% of global GDP in 2011. Consumption-based economies, the ranks of which China hopes to join, generally use a lower percentage of the world's supply of metals than their share of world GDP. Analyst viewpoints diverge widely, but one thing is certain: Metals markets are returning to the pre-super-cycle era of analysis. A rising tide will no longer lift all boats and an individual commodity will trade more on its individual story, said John Mothersole, a senior economist at analysis firm IHS Global Insight. Having financial diviners agree what that story is, however, will be an entirely different matter. Imaginechina cover story • commodi ties big wheels: A slowdown in the commodities market will have knock-on effects on industries from shipping to mining machinery policy makers get serious about rebalancing. Investment growth needs to fall below consumption growth for the economy to rebalance, he wrote in a recent note. But with investment being such a large economic driver, any slowing in investment will necessitate a slowdown in overall GDP growth, likely to around 3%. “Under these conditions I don't see how we can avoid a very nasty two or three years ahead for commodity producers,” he wrote, predicting that prices of certain hard commodities could fall by 50% or more in that time. But rebalancing may still be a long way off for China, said Guo of CASS. Consumption outgrew investment in the first three quarters of the year, but government policies continue to favor investment. Beijing is also relying on investment to drive growth in China’s less developed west and to lessen regional economic imbalances. With such wide disagreement, the safest bet for long-term commodities investors is to wait out this transition in hope that China's economy will stabilize, Beijing will set a clear course toward rebalancing and the economic outlook of “Under these conditions I don't see how we can avoid a very nasty two or three years ahead for commodity producers" -MICHAEL PETTIS, PEKING UNIVERSITY the US and Europe will improve. The timing of rebalancing may not be clear, but its long-run consequences are. Commodity prices would be unlikely to rebound beyond historic peaks for decades, as no large economies are poised to grow fast enough to take China's place driving demand. For commodity investors, rebalancing is still better than the potential alternative: a China that racks up debt to the point where it destabilizes the economy and sends the country into decades of stagnation like Japan. Even if metals prices come down, Chinese firms will continue to buy up metals assets worldwide, analysts said. From a market standpoint, “[Beijing] shouldn’t really need to worry about it,” said Ian Roper, a commodities strategist at CLSA. “It’s really more from a security or supply aspect – it makes them feel comfortable that they own it.” Chinese companies conducted roughly 13% of global mining mergers and acquisitions in the first half of the year, jumping from 7% in the same period a year prior, according to PwC. China is buying in at a time when the market is declining, but the rollercoaster of volatile commodity prices lumbers on. “Commodities prices never move in a straight line, of course,” said Minack of Morgan Stanley. “For me, the super-cycle was a sequence of a decade where we had higher highs, higher lows, so the trend was up … This adjustment that I envisage is once again not a straight-line move. It might be a series of five or 10 years when we have lower lows, lower highs,” he said. Unlike a rollercoaster, the way down will be far less thrilling. But in its bid for self-sufficiency, China ensures that wherever the market goes, it is strapped in and along for the ride. China Economic Review • November 2012 39 media partnership The UK welcomes Chinese investments The UK is now home to more than 400 companies from mainland China, according to the UK Trade and Investment (UKTI), a UK government department which helps British companies achieve success abroad. In London alone, Chinese businesses make up the second-largest group of foreign direct investors. The British Business Awards recognizes the importance of Chinese direct investments into the UK and includes a ‘Chinese Investor of the Year’ Award as one of its eight award categories which also include Sustainability, a Chinese UK Alumnus Award; Entrepreneur of the Year Award; Innovation Award; Creativity Award; Financial & Professional Services Award and a British Company of the Year Award. to UKTI statistics. As the third-largest investor in the UK, up from seventh the year before, China is poised to further increase investments in the UK as the country encourages major companies to expand globally. Chinese companies in the UK come from a diverse range of sectors, including fashion, publishing, manufacturing, telecoms and transportation. The Chinese Investor of the Year Award, sponsored by law firm Hogan Lovells, recognises the contributions made by Chinese companies to the UK economy. Five finalists, including Bosideng, China Youth Publishing Group, Chongqing Machinery & Electric Co., Hytera Communications and Zhuzhou CSR Times Electric Co., have been selected for a place in this award category. In 2011, China created 92 projects in the UK, which translates into 2,116 jobs, according Chinese business leaders share their experience of doing business in the UK with their UK counterparts, at China Business Day held in London ahead of the Olympic Games this summer. Link to CER Online Today LinkedIn: Search “China Economic Review” Facebook: Search “China Economic Review” Twitter: www.twitter.com/chinaeconreview CER Website: www.chinaeconomicreview.com • Latest News • Status Updates • Event Postings • Have Your Say 40 China Economic Review • November 2012 CER Weibo: http://weibo.com/cerchinese ON benelux Imaginechina spotlight Into the lowlands Belgium, the Netherlands and Luxembourg are banding together to attract a new phase of Chinese investment F ew people on the mainland will realize it, but Europe's largest cluster of Chinese banks is forming in the tiny country of Luxembourg. China Construction Bank (CCB) announced in September that it would open a branch and a subsidiary in the country. Insiders have said the subsidiary will likely become CCB's European headquarters, following on the heels of other Chinese banks such as Industrial & Commercial Bank of China (ICBC) and Bank of China (BoC). The country of 500,000 isn't the only northwestern European state to appeal to Chinese companies as a destination for their headquarters. And China's megabanks aren't the only ones eyeing what have historically been called Europe's “Low Countries.” During the past two years, Belgium, the Netherlands and Luxembourg – known collectively as Benelux – have experienced a rapid increase in Chinese investment. Now the countries are looking to reel in a new phase of service-oriented investment from China, their hooks baited with a platform of logistics and financial expertise. The relatively small size of the Benelux market will make for a difficult catch, however. Many Chinese companies still view the EU as dozens of separate markets. Changing this perception will be crucial to the success of Benelux's pitch. “What we are trying to promote – as I know the Dutch and Belgians are doing – is serving the rest of the market as a China Economic Review • November 2012 41 spotlight • bene lux European headquarters,” said Nicolas Mackel, consul general for Luxembourg in Shanghai. The final outing China's interest in the region isn't a recent development. What's new is the kind of investment moving into Europe's Low Countries, and the volume in which it is arriving. Chinese companies, starting with state-owned firms, have invested in Benelux since China opened its doors to the world in the late 1970s. BoC established a branch in Luxembourg in 1979. COSCO, one of largest shipping companies in the world, docked in the Netherlands in the 1980s. Early last decade, China's turbocharged growth sent commodity prices skyrocketing worldwide. In an attempt to better control the prices of raw materials such as iron and oil, Beijing pushed state-owned firms into a global hunt for natural resources, a so-called “going out” strategy. China's annual outbound for- eign direct investment (FDI) leapt from US$2 billion in 2004 to about US$50 billion in 2008, a compound annual growth rate of 130%, according to research and advisory firm Rhodium Group. Foreign acquisitions didn't stop with resources. An increasing number of private Chinese enterprises joined an international buying spree of technology and name brands. Equity was another target on the government's list of interests abroad. During the past two years, China's “going out” process has matured. The new wave of companies moving onto the global market is searching for not coal or technology, but consumers. Unlike previous outbound efforts, the trend is driven by private enterprise, not government policy. Finance magnet Chinese FDI to Europe swelled to US$10 billion per year in 2011, or about 25% of China's global outflow, according to the Rhodium report. But the inflows Chinese foreign direct investment, 2010 Britain Be ne lu x Germany $45.3m Chinese FDI into Belgium France $65m Chinese FDI into Netherlands $3.2b Chinese FDI into Luxembourg Source: MOFCOM 42 China Economic Review • November 2012 have entered Europe unevenly. Eastern Europe has attracted the largest share of manufacturing investment, with Chinese factories producing machinery and cars in countries such as Poland and Slovakia. Technology buyouts have targeted Germany, as have companies looking to quickly tap Europe's biggest consumer market. Compared to Germany or France, far fewer Chinese companies have targeted Benelux as a manufacturing hub or major consumer market. Official FDI data on Benelux as a bloc is almost non-existent, but data pieced together from the three countries indicated the vast majority of inflow from China – about 97% – was headed toward Luxembourg's financial sector. Luxembourg is the world's second-biggest manager of investment funds after the US, as well as the EU's largest wealth management center. The country of little more than 2,500 square kilometers absorbed US$3.2 billion in Chinese FDI in 2010, or just over 50% of the EU's total FDI intake from China, according to the most recent data available from China's Ministry of Commerce (MOFCOM). The trend is set to continue. Although ICBC and BoC have had a presence in Luxembourg for decades, only in past three years did both banks establish EU headquarters in the country. CCB will be the next mammoth financial institution to follow suit. Chinese companies and banks looking to grow in Europe are also attracted to the 64 double-taxation agreements Luxembourg has signed with other jurisdictions, Mackel at the Luxembourg consulate said. “We see Luxembourg more and more being used by Chinese investors for investments in other European countries, or much further on in Canada or Russia. A lot of big Chinese gas and oil deals are being structured through Luxembourg,” he said. Gateway to Europe It's not just Chinese cash that is flowing through Benelux, it's also Chinese wares. More than 65% of shipping containers passing through major European ports will enter or exit the Netherlands or Belgium. The port of Rotterdam in the Netherlands, Europe's largest, accounts for by far the largest share. About 40% of all shipments headed to Germany, the EU's heavy industry: Chinese construction machinery maker Zoomlion set up its EU headquarters in Belgium biggest economy, pass through Rotterdam, according to Guy Wittich, executive director for China at the Netherlands Foreign Investment Agency. “You could see Holland as one big logistics hub, particularly for Germany,” he said. In 2010, Chinese FDI in the Netherlands totaled US$65 million, a 188% year-on-year increase, according to MOFCOM. And in the past year and a half, Wittich said investment has jumped exponentially. Investments in Western Europe have often also triggered investment in Benelux – often in the Netherlands, which now hosts 332 companies. “It's a logical step to set up your business where your goods are entering the European Union. That's why we are capturing so many of these European distribution centers,” Wittich said. Construction machinery makers LiuGong and Zoomlion exemplify how Chinese companies have used Europe's production and logistics resources while The vast majority of inflow from China – about 97% – was headed toward Luxembourg's financial sector also targeting the domestic consumer market. LiuGang’s primary market, as well as its innovation center, is in Germany, and the company purchased manufacturing plants in Eastern Europe earlier this year. However, LiuGong chose the Dutch city of Almere for its European headquarters. Zoomlion has followed a similar pattern, setting up its headquarters in Belgium. Although they remain overshadowed by Luxembourg's ultra-low tax regime, Belgium and the Netherlands are home to some of the EU's most competitive tax Imaginechina spotlight • bene lux preferences. Companies based in the Netherlands are allowed to remit profits from global operations into the country tax free, compared to standard withholding taxes of 15% elsewhere in Europe. The policy has attracted companies such as Huawei, which has relocated its financial operations to the Netherlands. “If you're a large company like Huawei, you can save literally millions of euros on this kind of tax,” Wittich said of the withholding tax policy. Slower, smaller Belgium Competing with the Netherlands has been a challenge for Belgium. Although its tax policy is on par with the Netherlands, Belgium's logistics capacity and domestic market are smaller. The country attracted US$45.3 million in Chinese FDI in 2010, less than the Netherlands or Luxembourg. Recognition is Belgium’s primary challenge. The country is far less China Economic Review • November 2012 43 spotlight • bene lux Strength in numbers Only recently has the Benelux Chamber of Commerce brought together businesses from across Benelux to discuss attracting Chinese investment. The chamber, with about 300 members, is also networking with Chinese chambers of commerce in the region and collecting previously unavailable trade data. But despite the potential for enhanced connectivity, Benelux countries are still competing for the same Chinese customers, said Guy Wittich, executive director for China at the Netherlands Foreign Investment Agency. Competition will remain intense as long as Chinese investment continues to pour into the region. “Whether there is overlap, or whether we can complement each other – that, I think, is the big question,” Wittich said. 44 China Economic Review • November 2012 Imaginechina The Chinese word for Benelux, Bihelu, elicits blank stares from most people in the Middle Kingdom. However, many in China will recognize the countries represented in this small customs bloc in northwestern Europe: Belgium, the Netherlands and Luxembourg. Benelux won't become a household name anytime soon in the East, but its importance could rise if the region boosts logistical ties at home and improves recognition within China. Benelux lost some clout since the formation of the EU, but lately there has been much more talk within the three countries about focusing more on the bloc, said Philippe Snel, chairman of the board of directors for the Benelux Chamber of Commerce in Shanghai. While a treaty binds the three countries, commerce officials say the bloc, established in 1948, is largely redundant outside a few intellectual property regulations. Businesspeople from the region, however, are homing in on the potential selling points of a better-connected Benelux, Snel said. One of Benelux's primary advantages is that it boasts Europe's most advanced logistics network. The EU's two largest ports, Rotterdam in the Netherlands and Antwerp in Belgium, are separated by only about 90 kilometers, and the two countries are in talks on merging, Snel said, although he admitted that significant political obstacles remained. If merged, the port would be one of the biggest in the world. Landlocked Luxembourg is positioning itself as an inland logistics hub behind the two sea ports, which have become congested, said Nicolas Mackel, the consul general for the Luxembourg consulate in Shanghai. If conimproved, cargo that Chinese arrives in Antwerp or TOOnectivity MUCH OFisA GOOD THING: The more can be the fast-tracked by they rail are and flown out of withRotterdam Australian degrees, less valuable Luxembourg's cargo airport. Cargolux, one of Europe's largest cargo airlines, makes 22 cargo flights to China per week from Luxembourg. Imaginechina To be or not to be: Benelux re-emerges from redundancy traffic control: More than 65% of shipping containers passing through major EU ports will enter or exit the Netherlands or Belgium known in China and has yet to differentiate itself from the Netherlands' reputation as a logistics hub or Luxembourg’s position as a financial center. As a result, price competition is one of Belgium's main pitches to Chinese companies. Both establishing and operating a company in Belgium are much cheaper than in the other Benelux countries, said Janet Chow, an investment deputy for greater China at the Consulate General of Belgium in Shanghai. “The Netherlands is a hot country right now. Chinese companies are much more familiar with this country. But this means there is more competition within the Netherlands, and prices are higher,” Chow said. As one of Europe's primary hubs for car export and import, Belgium also offers an advantage in automobile logistics. Chinese car makers including Geely have established bases in the port of Zeebrugge, which sees more vehicles pass through than any other port in the EU. The platform pitch Connectivity within Benelux is on the upswing. On the logistical forefront, the three countries are in talks on cooperation that could further enhance the region's appeal as a springboard into Europe (see box). Still, not all Chinese companies are sold on the concept of jumping into markets such as Germany and France from a Benelux base. Efforts by the three countries' consulates, as well as by the Benelux Chamber of Commerce, are increasingly focused on convincing outbound investors to consider Benelux a launching pad into the region as a whole. “It's a process, a very energy-consuming process,” Mackel at spotlight • bene lux “It's been hard to get the point across that you shouldn't look at the EU as 28 different markets but as one market” - NICOLAS MACKEL, LUXEMBOURG CONSULATE IN SHANGHAI the Luxembourg consulate said. “It's been hard to get the point across that you shouldn't look at the EU as 28 different markets but as one market, and that you can save overhead by pooling [operations] in one place.” Investment in Germany has been a no-brainer for a first wave of Chinese businesses seeking an international consumer base. Establishing a company in Benelux is not as self-intuitive. The region's share of the investment will depend heavily on the ability of its China-based commerce representatives to promote its advantages. But China's search for consumer markets abroad is still in its infancy. Rhodium Group has projected that Chinese outbound FDI will total US$2 trillion between 2010 and 2020. The research firm said the EU could absorb as much as US$500 billion in Chinese investment during the 10-year period, representing a substantial increase in mergers and acquisitions and greenfield operations. “You have to bear in mind that Chinese companies have only very recently started to go out,” Mackel said. “The companies on the outside now are among the pioneers.” China Economic Review • November 2012 45 co-published Q&A Interview • Stella Artois Brew master International stars shared Stella Artois in Hainan. Alexander Lambrecht, director of global brands for AB InBev APAC, discusses the beer's success I n October, Belgian premium beer company Stella Artois sponsored the 2012 Mission Hills World Celebrity golf tournament on Hainan Island, a tournament that rolled out the red carpet for international stars such as Hollywood's Adrien Brody and Andy Garcia. Alexander Lambrecht, director of global brands at AB InBev APAC, discussed the beer's success at the Mission Hills tournament and its entry into China’s high-end beverage market. What did Stella Artois deliver as the sponsor of the Mission Hills tournament in Hainan? We introduced Stella Artois to a broader audience in a very sophisticated, very affluent environment. All the guests attending the tournament had the opportunity to enjoy Stella Artois served by one our Stella Artois world draft masters, one of the best bartenders in China. And to the broader audience, we introduced the brand in a limited and sophisticated way. How does the tournament fit into launching Stella Artois in China? We have accelerated the support and the launch of Stella Artois since last year in China. In order to do so we are continuously looking for platforms or activities that enable us to interact with our very affluent consumers. When we came across the Mission Hills opportunity, it was an automatic fit between the people attending the tournament, the people playing golf, the people going to the Mission Hills clubs and resorts. It is a very important recruitment and introduction platform for Stella Artois in China. What kind of presence does Stella Artois have in China? We have had a presence for a long time in China through collaboration with some great importers and distributors. However, since last year, we have 46 China Economic Review • November 2012 started activating the brand through our AB InBev network. The brand has become very important in the AB InBev portfolio and will equally get the support it deserves in order to build the brand in the right way. And that’s why since last August, when it joined AB InBev, we started with a focus on Shanghai, Beijing and Guangzhou. Where will Chinese customers find Stella? Today, we are primarily focusing on the high-end accounts, with a strong focus on high-end nightlife, Western bars and five-star hotels. That has been the priority at this stage. And so far, the early signs are very, very positive for Stella Artois. Stella is being sold in more than 70 countries around the world. We have a very clear understanding of how we need to introduce the brand in countries, because we’ve done very successful introductions in Argentina and more recently also in the US. We introduced the brand in a very focused area, and that is exactly the strategy we are applying in Shanghai, Beijing, and Guangzhou. This allows us to carefully present Stella Artois with the chalice. We know that we have a winning liquid. We know that the way we present our brand is super premium and very sophisticated. How did you feel seeing Stella Artois being enjoyed at this prestigious event in China? It’s great to see excitement from not only the sports industry, but also the entertainment industry. As a brand, we are not married to golf. We want to associate ourselves with very affluent, super-premium properties. Stella Artois has a very strong collaboration within films. For instance, we are one of the leading sponsors of the Cannes Film Festival in France. Around the world, we have a diversity of super-premium properties covering both sports and leisure activities. The diversity of talent from China, Asia and the world present at the tournament was a perfect fit for us as a brand. CONFERENCES & EXPOS Company index AB InBev APAC 46 Adidas 15 All Nipon Airways 12 Alliance Boots 26 Anglo American 35 Apple 30 Arup 16 Asian Development Bank 37 Baidu 54 Bain & Co 10 Bain Capital 28 Bank of China 41, 42 Baoshan Iron & Steel 11 Barclays 38 Benelux Chamber of Commerce 44 BHP Billiton 35, 36 Bloomberg 29 Brookings Institution 6, 29, 31 Capital Economics 36, 38 Cardinal Heath China 26 Carnegie Asia Program 29, 30 CBB International 36 CEIC 36 China Construction Bank41, 42 China Eastern Airlines 8, 11 China Gas 11 China National Biotech Group 16 Accounting Firms Harris Corporate Services Ltd http://www.harrissec.com.cn Hong Kong Head Office 7/F, Hong Kong Trade Centre 161-167 Des Voeux Road Central Hong Kong Tel: +852 2541 6632 Fax: +852 2541 9339 Email: [email protected] Shanghai Branch Office Suite 904, OOCL Plaza, 841 Yan An Zhong Road, Jing’An District, Shanghai, PRC Tel: +86 21 6289 8813 Fax:+86 21 6289 8816 Email: [email protected] 48 China Economic Review • November 2012 China National Offshore Oil Corporation 7, 11 China Real Estate Index System 11 Chinese Academy of Social Science 29, 30, 35, 37, 39 Claremont McKenna College 7 CLSA 36, 37, 38, 39 Coalition for a Prosperous America 29 Consulate General of Belgium 44 COSCO 42 CRU Group 35, 36 Dynasty REIT 10 E-House China R&D Institute11 ENN Energy Holdings 11 Ernst & Young 36, 37 Evergrande Real Estate 15 Fortescue Metals Group 35 Foxconn 12 Gartner 10 Guangxi Liugong Machinery 43 Guangzhou Pharmaceuticals Group 26 Hewlett-Packard 10 HSBC 18 Huawei 6, 7, 11, 43 Hyundai Motors 11 IHS Global Insight 37, 38 IMF 8, 11, 18 IMG 15 Industrial & Commercial Bank of China 41, 42 International Forum on Globalization 22 Kia Motors 11 Lenovo 10 London Metals Exchange 36 Massachusetts Institute of Technology 22 Morgan Stanley Australia35, 38 Nanjing Pharmaceuticals 26 Netherlands Foreign Investment Agency 43, 44 Nexen 7, 11 Nike 10, 15 Nissan 8 Oceans Marketing 15 Oxford Analytica 29 Pantheon 20 Peking University 16, 36, 37, 38 Penguin 18, 24 Pew Research Center 12 PLA National Defense University 54 PwC 39 Razorfish 16 Guangzhou Branch Office Room D-E, 11/F, Yueyun Building 3 Zhongshan 2nd Road Guangzhou, PRC Tel: +86 20 8762 0508 Fax: +86 20 3762 0543 Email: [email protected] Beijing Branch Office Room 2302, E-Tower, No.12 Guanghua Road, Chaoyang District, Beijing, PRC Tel: +86 10 6591 8087 Fax: +86 10 8599 9882 Email: [email protected] LehmanBrown International Accountants www.lehmanbrown.com Beijing 6/F, Dongwai Diplomatic Building 23 Dongzhimenwai Avenue Tel: +86 10 8532 1720 [email protected] Shanghai 1501 & 1504 Wantai International Building 480 Wulumuqi Road North Tel: +86 21 6249 0055 [email protected] Guangzhou Unit 3317, China Shine Plaza 9 Linhe Road West Tel: +86 20 2205 7883 [email protected] Shanghai LSC Management Consultants Co., Ltd. www.lsccpa.com.cn Unit I 14/F Huamin Empire Plaza, 728 Yan’an Road West, Shanghai Tel: +86 21 5534 5190 Fax: +86 21 5212 0958 Airlines Beijing Air Canada Beijing Office www.aircanada.cn C201 Lufthansa Center, 50 Liangmaqiao Road, Chaoyang, Beijing Tel: 400 811 2001 Fax: +86 10 6463 0576 Lufthansa German Airlines Beijing Office www.lufthansa.com.cn S101 Beijing Lufthansa Center 50 Liangmaqiao Road, Chaoyang Tel: +86 10 6468 8838 Malaysia Airlines Beijing Office www.malaysia-airlines.com Rhodium Group 42, 45 Rio Tinto 35, 36 Shanghai Pharmaceuticals 26 Shanghai University of Science and Engineering 16 Sina 54 Sinopec 11 Sinopharm 26 Stella Artois 46 The US-China Business Council 29 Toshiba 15 Toyota 8 Tsinghua University 16 University of Michigan 31 Unocal 7 Vale SA 35 Wanda Group 15 Warwick University 16 World Bank 7, 8, 10, 11, 18 WTO 22, 29, 31 Xinhua 24 Xstrata 35, 36 Yum Brands 10 Zhejiang Dasheng Medic 26 Zoomlion 43 ZTE 11 1008B Tower B, Pacific Century Place, 2A Gong Ti Road North, Chaoyang, Beijing Tel: +86 10 6505 2681 Fax: +86 10 6505 2680 Northwest Airlines Airport Office www.nwa.com 32271 Passenger Terminal 2, Capital International Airport Tel: +86 010 6459 7827 KLM - Greater China Regional Office www.klm.com.cn 1609-1611 Kuntai International Mansion, B12 Chaoyangmenwai Avenue, Chaoyang, Beijing Tel: +86 10 5922 0747 Fax: +86 10 5879 7621 Shanghai Air France - Shanghai Office www.airfrance.com.cn 3901B Ciro’s Plaza 388 Nanjing Road West Tel: +86 21 6334 5702 [email protected] Dragonair Shanghai www.dragonair.com 2804 Shanghai Square, 138 Huaihai Road Central, Shanghai Co mpany ListingS Tel: +86 21 6375 6375 KLM - Shanghai Office www.klm.com.cn 3901A Ciro’s Plaza, 388 Nanjing Road West, Shanghai Tel: +86 21 6334 5730 Virgin Atlantic Airways Ltd. Shanghai Rep. Office 217 Pudong Development Bank Building, 12 Zhongshan East No. 1 Road, Shanghai Tel: +86 21 5353 4605 Fax: +86 21 5353 4607 Business Schools Beijing University of International Business and Economics SinoFrench MBA University of International Business and Economics, 10 Huixin Street East, Chaoyang, Beijing Tel: +86 10 6449 3212 Fax: +86 10 6449 2544 Guangzhou Institut Lingnan-Lyon III-EM Lyon MBA en Commerce Extérieur www.francemba.com 306 Lingnan MBA Building, Sun Yatsen University, 135 Xingang Road West, Guangzhou, Guangdong Tel: +86 20 8411 5503 Fax: +86 20 8411 0675 Shanghai Fudan University - Washington University EMBA www.olin.wustl.edu/shanghai (English) www.fdms.edu.cn/olin (Chinese) Room 710, 670 Guoshun Road Shanghai, China, 200433 Tel: +86 21 5566 4788 Fax: +86 21 6565 4103 Tongji University SIMBA A309 Sino-French Center, Tongji University, 1239 Siping Road Shanghai, China Tel: +86 21 6598 0610 Fax: +86 21 6598 3540 China Europe Int’l Business School (CEIBS) MBA www.ceibs.edu Tel: +86 21 2890 5555 Fax: +86 21 2890 5200 E-mail: [email protected] Shanghai Jiao Tong-Euromed Management AEMBA Program (MBA/EMBA) www.aemba.com.cn Tel: +86 21 5230 1598 Fax: +86 21 5230 3357 E-mail: [email protected] International Schools Yew Chung International School of Beijing www.ycis-bj.com Honglingjin Park, 5 Houbalizhuang, Chaoyang District, Beijing 100025, China Tel: +86 10 8583 3731 Fax: +86 10 8583 2734 Yew Chung International School of Shanghai (Puxi Campus) www.ycis-sh.com 11 Shui Cheng Road, Shanghai 200336, China Tel: +86 21 6242 3243 Fax:+86 21 6242 7331 Yew Chung International School of Shanghai (Pudong Campus) www.ycis-sh.com 1817 Hua Mu Road, Pudong, Shanghai 201204, China Tel: +86 21 5033 1900 Fax: +86 21 6856 5907 Beijing Beanstalk International Bilingual School (BIBS) 6 Dongsihuanbei Road, Chaoyang, Beijing Tel: +86 10 5130 7951 Beanstalk International Kindergarten (BIK) 1/F, Building B, 40 Liangmaqiao Road, Chaoyang Tel: +86 10 6466 9255 International School of Beijing www.isb.bj.edu.cn 10 Anhua Street, Shunyi Tel: +86 10 8149 2345 Western Academy of Beijing 10 Laiguangyingdong Road, Chaoyang Tel: +86 10 8456 4155 Healthcare Shanghai iKang State Guest Group Co., Ltd. www.ikang.com 1/F Building 6, 1313 Xizang Road South, Shanghai Tel: +86 21 2326 5000 Fax: +86 21 2327 5102 Parkway Health Medical Centers 24 Hour Appointment and Information Hotline Tel: +86 21 6445 5999 www.parkwayhealth.cn E-mail: [email protected] Hotels Harrow International School Beijing www.harrowbeijing.cn [email protected] No. 5, 4th Block, Anzhenxili Chaoyang District, Beijing 100029 China Tel: +86 10 6444 8900 Fax: +86 10 6445 3870 Saint Paul American School www.stpaulschool.cn [email protected] 18 Guan Ao Yuan, Longgang Road Qinghe, Haidian District, Beijing 100192 China Tel: +86 137 1881 0084 Shanghai Livingston American School www.laschina.org 580 Ganxi Road Tel: +86 21 6238 3511 Fax:+86 21 5218 0390 Shanghai Community International School (Pudong Campus) www.scischina.org 800 Xiuyan Road, Kangqiao, Pudong Tel: +86 21 5812 9888 Fax:+86 21 5812 9000 British International School Shanghai - Pudong Campus www.bisshanghai.com 600 Cambridge Forest New Town, Lane 2729 Hunan Road, Pudong Tel: +86 21 5812 7455 Beijing Doubletree by Hilton Beijing www.hilton.com.cn/doubletreebeijing 168 Guang’anmenwai Avenue, Xuan Wu, Beijing Tel: +86 10 6338 1888 Fax: +86 10 6338 1785 E-mail: [email protected] Hotel New Otani Chang Fu Gong 26 Jianguomenwai Avenue, Chaoyang, Beijing Tel: +86 10 5877 5555 Fax: +86 10 6513 9810 Kempinski Hotel Beijing Lufthansa Center www.kempinski.com/beijing [email protected] 50 Liangmaqiao Road, Chaoyang, Beijing Tel: +86 10 6465 3388 Fax: +86 10 6410 4080 InterContinental Beijing Financial Street www.intercontinental.com/icbeijing [email protected] 11 Financial Street, Xicheng, Beijing Tel: +86 10 5852 5888 Fax: +86 10 5852 5999 Guangdong Ibis Zhongshan Huangpu www.ibis.cn 155 Xingpu Road, Huangpu Town, Zhongshan, Guangdong Tel: +86 760 2397 0000 Fax: +86 760 2397 0111 Hainan Jinjiang Hot Spring Hotel 1 Jinhai’an Avenue, Qionghai, Hainan Tel: +86 898 6277 8588 Fax: +86 898 6277 8128 Jiangsu Courtyard by Marriott Wuxi www.marriott.com 335 Zhongshan Road, Wuxi, Jiangsu China Economic Review • November 2012 49 C ompany ListingS Tel: +86 510 8276 2888 Fax: +86 510 8276 3388 Shanghai Grand Central Hotel Shanghai www.grandcentralhotelsh.com [email protected] 505 Jiujiang Road, Shanghai Tel: +86 21 5353 8888 Fax: +86 21 6351 9999 Grand Mercure Hongqiao Shanghai www.grandmercurehongqiao.com [email protected] 369 Xian Xia Road Chang Ning District Shanghai Tel: +86 21 5153 3300 Fax: +86 21 5153 3555 Grand Hyatt Shanghai www.shanghai.grand.hyatt.com [email protected] Jin Mao Tower, 88 Century Avenue Pudong, Shanghai Tel: +86 21 5049 1234 Fax: +86 21 5049 1111 Okura Garden Hotel Shanghai www.gardenhotelshanghai.com 58 Maoming Road South Tel: +86 21 6415 1111 [email protected] Starwood Asia Pacific Hotels & Resorts PTE. Ltd. Shanghai Office www.starwoodhotels.com 19/F Phase 1 Huanmao Building 999 Huaihai Road Central, Shanghai Tel: +86 21 6141 7799 Fax: +86 21 6391 8220 The Leading Hotels of the World, Ltd. Shanghai Rep. Office www.lhw.com 501A Shanghai Center, 1376 Nanjing Road West, Shanghai Tel: +86 21 6279 8951 Fax: +86 21 6279 8952 Wings Tours & Nile Cruises Shanghai Rep. Office www.wingsegypt.com 1404 Yuandong Building, 1101 Pudong Road South, Shanghai Tel: +86 21 5820 9355 Fax: +86 21 5820 8648 HR/Recruitment Beijing Beijing Foreign Enterprise Human Resources Service www.fesco.com.cn FESCO Building, 14 Chaoyangmennan Avenue 50 China Economic Review • November 2012 Chaoyang Tel: +86 10 8561 8888 Manpower & Standard Human Resources (Shanghai) Co., Ltd. Beijing Branch [email protected] 2/F, E1 Office Building Oriental Plaza, 1 DongChang’an Street Dongcheng, Beijing Tel: +86 10 8518 8816 Hudson Recruitment (Shanghai) Co., Ltd. Beijing Branch [email protected] 610 Tower B Xiandai City, 88 Jianguo Road, Chaoyang, Beijing Tel: +86 10 8580 8080 Shanghai Hudson Recruitment (Shanghai) Co., Ltd. [email protected] 2302-2303, 2201-2206 Hongyi International Plaza, 288 Jiujiang Road, Shanghai Tel: +86 21 2321 7888 Fax: +86 10 5907 0188 Real Estate/ Serviced Apartments Savills Residence Century Park www.savillsresidence.com No. 1703, Lane 1883, Huamu Road Pudong New District, Shanghai 201203, PRC Tel: +86 21 5197 6688 [email protected] Language Schools Lanson Place Central Park Residences [email protected] Tower 23, Central Park No. 6 Chaoyangmenwai Avenue Chaoyang, Beijing 100020 Tel: +86 10 8588 9588 Fax: +86 10 8588 9599 Shanghai Lanson Place Jin Qiao Serviced Residences [email protected] No. 18, Lane 399 Zao Zhuang Road Pudong New District, Shanghai 200136 Tel: +86 21 5013 3888 Fax: +86 21 5013 3666 Real Estate/Commercial Jing An Kerry Centre www.jingankerrycentre.com Unit 901, 9F, Tower 1 Jing An Kerry Centre 1515 Nanjing Road West Shanghai China 200040 Tel: +86 21 6087 1515 Fax: +86 21 6087 1955 Leasing Enquiries Tel: +86 21 6087 2499 Tel: +86 21 6087 2488 Real Estate/ Business Park MandarinKing www.mandarinking.cn Shanghai No.555 West Nanjing Road, Room 1207 12th Floor, Plaza 555 Shanghai, China Course Inquiry: 400 618 6685 Office Tel: +86 21 6209 1063 Office Tel: +86 21 6209 8671 [email protected] Park View Apartment wwww.parkview-sh.com Block 1-4, No. 888 Changning Road Shanghai, 200042 Tel: +86 21 5241 8028 [email protected] PR Agencies Ketchum Newscan Public Relations www.ketchum.com Shanghai 218 Tianmu Road West Tel: +86 21 6353 2288 Fax: +86 21 6353 2276 Beijing A6, Chaoyangmenwai Avenue Chaoyang Tel: +86 10 5907 0055 Belvedere Service Apartments www.belvedere.com.cn [email protected] Belvedere Service Apartments 833 Changning Road, Shanghai 200050 Tel: +86 21 6213 2222 Fax: +86 21 6251 0000 Sandhill Plaza www.sandhillplaza.cn 2290 Zuchongzhi Rd, Zhangjiang Hi-Tech Park, Shanghai 201203 Tel: +86 21 6075 2555 [email protected] Shenyang Shenyang International Software Park No.860-1 Shangshengou, Dongling district, Shenyang City, Liaoning Province, 110167 P.R.C Tel: +86 24 8378 0500 Fax: +86 24 8378 0528 Real Estate/HOPSCA Shanghai Jiatinghui Property Development CO., Ltd www.antinganting.com.cn Life Hub @ Anting No 1033 Moyu Rd S, Anting, Shanghai Tel: +86 21 6950 2255 Fax: +86 21 6950 2833 [email protected] GRM: Document Storage Media Vault Storage Certified Destruction Shanghai Unit 2, Lane 271, Qianyang Road Tel: +86 21 5270 3311 [email protected] Beijing 6 Shuangyang Road, Beijing Economic and Tech. Dev. Zone Tel: +86 10 6789 2800 [email protected] Guangdong 8 Qiufuilu District, Fumin Industrial Park, Dalang Town, Dongguan Tel: +86 769 8222 9922 [email protected] Serviced Offices Service Providers Shanghai Shanghai Aurora Office Equipment 388 Jiaxin Road, Jiading Shanghai Tel: +86 21 5916 4588 Fax: +86 21 5990 3429 Getchee Inc. www.getchee.com [email protected] D2-D3/26F, ShenYa Financial Plaza No.895 West Yanan Rd, Shanghai 200050, China Tel: +86 21 6439 6350 213 YouYou Space Self Storage http://www.youyouselfspace.com [email protected] 1/F, East Tower 800 East Guoshun Rd YangPu District, Shanghai Hotline: 400-680-1716 Vantone Commercial Center www.VantoneCommercialCenter.com Level 26 & 27, Tower D, Vantone Center, No 6 Chaowai Ave Chaoyang District, Beijing Tel: +86 10 5905 5905 Shanghai International Finance Centre Level 8, International Finance Center, 8 Century Avenue, Pudong CITIC Square Level 35, CITIC Square, 1168 Nanjing West Road, JingAn District XinTian Di Level 5,Xintiandi, 159 MaDang Road, LuWan District The Centre Level 20,The Centre, 989 ChangLe Road, XuHui District Chong Hing Finance Centre Level 12,ChongHing Finance Centre, 288 Nanjing West Road, HuangPu District Tel: +86 21 6062 7183 [email protected] Beijing China Resource Building Level 12, China Resources Building, No.8 Jianguomenbei Ave. China World Office 1 Level 14, China World Office Tower 1, No.1 Jianguomenwai Ave. Yintai Office Centre Level 15, Yintai Office Tower C, No.2 Jianguomenwai Ave. Hyuandai Motor Tower Level 17, Hyuandai Motor Tower, No.38 XiaoyunRoad Tel: +86 10 6535 0182 [email protected] Guangzhou HNA Tower Level 10, HNA Tower, 8 LinheZhongRoad, Tianhe District TaikooHui Level 7-02, Tower1, TaikooHui, No. 385 Tianhe Road, Tianhe District Tel: +86 20 2831 7172 [email protected] Shenzhen Tower 2, Kerry Plaza Level 15, Tower 2, Kerry Plaza, No.1 ZhongXin Si Road, Futian District Tower 3, Kerry Plaza Level 13, Tower 3, Kerry Plaza, No.1-1ZhongXin Si Road, Futian District Tel: +86 755 3304 3419 [email protected] Tianjin World Financial Centre Level 41, Tianjin World Financial Centre, 2 Dagubei Road, Heping District Exchange Tower 2 Level 29, The Exchange Tower 2, 189 Nanjing Road, Heping District TEDA MSD Level 17, C1 Tower TEDA MSD, 79 First Avenue, Tianjin Economic Development Area Tel: +86 22 5830 7859 [email protected] Chengdu Raffles City Level 17, Tower 2, No. 3, Section 4, South Renmin Rd, Wuhou District Tel: +86 28 6511 2778 [email protected] Apollo Business Center Apollo Huaihai Center [New] 4/F, Fuxing Commercial Building 139 Ruijin Road (No.1) Huangpu District Shanghai Tel: 021-6136-6088 Apollo Flagship Center Apollo Building 1440 Yan’an Road (M) Jing’an District Shanghai Tel: 021-6133-1888 Apollo Tomson Center 22/F, Tomson Commercial Building 710 Dongfang Road Pudong District Shanghai Tel: 021-6165-2288 Apollo Xuhui Center 16/F, Feidiao International Building 1065 Zhaojiabang Road Xuhui District Shanghai Tel: 021-5158-1688 Apollo Hongqiao Center 26/F, New Town Center Building 83 Loushanguan Road Changning District Shanghai Tel: 021-3133-2688 Regus Business Centre Tel: +86 400 120 1205 [email protected] www.regus.cn Regus Aurora Plaza 11/F, Aurora Plaza 99 Fucheng Road, Lujiazui Pudong New Area To have your company featured in these pages, please contact our representatives at +86 21 5385 9061 China Economic Review • November 2012 51 Econom ic ind icators Top Domestic Listings Packaging Lead Underwriter CITIC Securities Price Offering Amount 002701 Oct 11 RMB21.6 RMB1.66b Auditor Revenue Growth (y/y) Gross Margin RMB2.84b 45% 24% Halter USX China vs DJIA vs Nasdaq 4% PwC Zhongtian 0% -2% The company manufactures metal food containers with easy-open lids. Ticker Listing Date Price Offering Amount Yonggui Electronic Components 300351 Sep 20 RMB30 RMB620m Lead Underwriter Auditor Revenue Growth (y/y) Gross Margin -9% 62% Electric Equipment Guotai Junan Securities Pan-China RMB190.45m The company develops, manufactures and sells electrical connectors for use in machinery and railway transit. Industry Ticker Listing Date Price Sep 12 Sep 17 Sep 20 Sep 25 Sep 28 Oct 03 DJIA Halter USX China Oct 08 Oct 11 Nasdaq Note: Daily change Source: Halter USX China, Dow Jones Indexes and NASDAQ Composite, CapitalVue Hang Seng vs Hang Seng China Enterprises Hang Seng Industry Zhejiang 2% 21,500 10,400 21,000 10,200 10,000 20,500 9,800 20,000 9,600 19,500 Offering Amount 9,400 19,000 Diversified Metals & Luan- Mining chuan Lead Underwriter Oct 9 RMB3 RMB600m Auditor Revenue Growth (y/y) Gross Margin RMB6.1b 36% 36% Essence Securities & BOC International Deloitte Touche Industry Packaged Foods & Fujian Meats Lead Underwriter Sinolink Securities Ticker Listing Date Price Offering Amount 002702 Oct 11 RMB29 RMB513.3m Auditor Revenue Growth (y/y) Gross Margin RMB658.33m 28% 31% Fujian Huaxing Industry Ticker Listing Date Price Offering Amount Systems Software 300352 Sep 12 RMB25 RMB417.5m Lead Underwriter Auditor Revenue Growth (y/y) Gross Margin 38% 90% VRV China Minzu Securities RSM China RMB126.95m The company develops and sells information security software and technical services. Industry Inner Mongolia Resistance Sep 25 Sep 28 Construction & Engineering Lead Underwriter Ticker Listing Date Price Offering Amount 300355 Sep 27 RMB11.8 RMB405.45m Donghai Securities Auditor BDO China Shu Pan Oct 05 Oct 10 Hang Seng China Enterprises 2,350 2,300 2,250 2,200 2,150 2,100 2,050 2,000 1,950 1,900 8,900 8,800 8,700 8,600 8,500 8,400 8,300 8,200 8,100 8,000 7,900 7,800 Sep 12 Sep 17 Sep 20 Shanghai Composite Sep 25 CSI 300 Sep 28 Oct 10 Shenzhen Component Commodities Energy Light sweet crude oil (NYMEX) Revenue Growth (y/y) Gross Margin RMB499.8m 36% 32% Contract Date Close (US$) Change (%) Nov 12 Oct 16, 2012 92.41 -4.16% Oct 12 Oct 5 Sep 28 Newcastle coal index (globalCOAL) 82.51 85.70 85.06 (Week-to-date price) Note: Change is since last month's close (US$) Monsod Drought- Sep 20 Source: Shanghai Stock Exchange, Shenzhen Stock Exchange and China Securities Index, CapitalVue The company manufactures and sells frozen fish surimi products and frozen meat products. Software Sep 17 Source: Hong Kong Stock Exchange, CapitalVue Tohmatsu Tengxin Beijing 9,000 Sep 12 Shanghai Composite vs Shenzhen Component vs CSI 300 The company is engaged in the mining, dressing, smelting and processing of non-ferrous metals. Foods 9,200 18,500 Hang Seng Molybdenum Grp 603993 SH&CSI 300 Luoyang Qinhuangdao Coal* Sep 21 Sep 14 89.73 90.93 Date Price for this week (RMB) Price for last week (RMB) Same Period Last Year (RMB) Oct 12 635-645 630-640 840-850 * 5,500 kcal/kg thermal coal The company cultivates Inner Mongolia grass and constructs resource-efficient ecological environ- Metals ments in arid and semi-arid environmental areas of China. GC Gold (COMEX) SI Silver (COMEX) HG Copper (COMEX) Contract Date Close (US$) Change (%) Oct 12 Oct 12 Nov 12 Oct 16 Oct 16 Oct 16 1737.7 32.765 3.722 0.01% -2.58% 1.81% Source: CapitalVue Top IPOs based on funds raised Date: Sep 12- Oct 12 Source: CapitalVue 52 China Economic Review • November 2012 Hang Seng China Enterprises Containers ORG Listing Date Shenzhen Component Metal & Glass Ticker Change Industry Market indexes To receive weekly updates on initial public offerings by Chinese firms in the US, sign up for CER’s China IPO update by emailing [email protected] Key indicators RMB exchange rates Sep 2012 Aug 2012 2011 (full year) 1.9 2 5.4 Consumer price index (y/y % change) Producer price index (y/y % change) Retail sales (US$b) -3.5 6.0 262.88 2,861.6 14.2 13.2 17.1 A shares Sept 12 - Oct Total A shares Trading Volume and M/M 12 Turnover Change Volume 220.1b shares -19.87% Turnover RMB1,950.64b -23.64% *Top A Shares Gainers/Decliners for the month ending Oct 12, 2012 Company Ticker Change Chang Jiang Shipping Group Phoenix 000520 49.08% Cangzhou Dahua 600230 43.89% Shandong Humon Smelting 002237 37.88% Zhongyuan Special Steel 002423 37.56% Shanghai Hanbell Precise Machinery 002158 31.34% Jiangsu Changfa Refrigeration 002413 30.57% Shandong Jining Ruyi Woolen Textile 002193 -29.63% Everfine 300306 -25.20% Shenzhen Sunshine Laser & Electronics 300227 -23.54% Technology Bohai Ferry 603167 -23.43% Wuhan Tianyu Information Industry 300205 -23.35% *Excluding IPOs 9.2 8.9 13.9 186.35 177.973 1,898.6 Exports (y/y % change) 9.9 2.7 20.3 158.68 151.313 1,743.5 2.4 -2.6 24.9 - - 3,181.1 Imports (y/y % change) Foreign reserves (US$b) Foreign reserves (y/y % change) - - 11.7 New bank lending (US$b) 98.51 111.1 1,179.5 New bank lending (y/y % change) 32.79 28.36 -2.3 Urban fixed-asset investment (y/y % change) 20.5 20.2 23.8 Actual FDI inflows YTD (US$b) 83.42 75.0 116.0 Quarterly GDP GDP [US$b] GDP growth [y/y % change] Q312 Q2 12 Q1 12 Q4 11 Q3 11 2,005.2 1,867.1 1,692.9 2,389.1 1,819.7 7.4 7.6 8.1 8.9 9.1 Source: SAFE Source: CapitalVue Top investment deals Source: National Bureau of Statistics, The People's Bank of China, CapitalVue Date Purchasing Managers’ Index Domestic M&A Shenzhen ShenSep 28 neng Energy Mgmt PMI manufacturing Sep 2012 Aug 2012 PMI manufacturing [overall] 49.8 49.2 New orders 49.8 48.7 Production 51.3 50.9 Employment 48.9 49.1 Supplier delivery 49.5 50 47 45.1 New export orders 48.8 46.6 Purchases 49.8 48.8 Finished goods inventory 47.9 48.2 51 46.1 Raw material inventory Input price Imports 47.7 47 Backlog orders 46.5 45.1 Business activity 53.7 56.3 New business 51.8 52.7 PMI non-manufacturing New export orders - - Business expectation 60.9 63.2 Input price 57.5 57.6 Source: China Federation of Logistics & Purchasing, CapitalVue Change (%) -0.14% -0.95% 0.57% -0.30% -3.6 Industrial output growth (y/y % change) Imports (US$b) Sept 12, 2012 6.336 0.081 8.140 10.181 289.19 Retail sales growth (y/y % change) Exports (US$b) Oct 12, 2012 6.326 0.081 8.186 10.150 USD JPY EUR GBP Target Target sector Acquirer Shenzhen Energy Grp Hunan Sep 28 Zhongnan Diamond Manufacturing Jiangnan Red Arrow 7 Days Grp Sep 26 Hotels Investor Grp Holdings Taifu Shandong Ludi Mining Sep 26 Industry Mining Hebei Jinxi Qianxi County-Fixed Metals Oct 8 Iron & Steel Assets Inbound M&A Guang Cheng Oct 9 Lexing Holdings Mining Grp (VG) Medtronic China Kanghui Manufacturing Sep 28 (US) Holdings China RuiHebei Hongsong Sep 21 feng Galaxy Energy Wind Power (HK) Outbound M&A Haier New Fisher & Paykel Manufacturing Zealand Sep 11 Appl Holdings (NZ) Invest Hldg Undisclosed Discovery Metals Mining Oct 3 Joint Venture (AU) Meijin Energy Western Desert Mining Sep 18 Grp Resources (AU) Shandong Focus Minerals Mining Gold Intl Sep 19 (AU) Mining Energy Value (US$m) 1,670.1 673.0 394.7 198.6 116.8 907.1 731.6 123.7 998.3 959.2 347.5 238.1 Date: Sep 10-Oct 15 Source: Thomson Reuters China Economic Review • November 2012 53 China BUZZ “So what happens on day two?” -Madeline Albright on Mitt Romney's plans to label China a currency manipulator on “day one” of his presidency “This is shaping up to be an election to select the person who gets to apologize to China.” –Freelance journalist Dave Pell on the US presidential elections “Huawei, Weiwei, Weibo, Weixin – newcomers to China must feel like they're wei in over their heads” -Baidu spokesperson and writer Kaiser Kuo “We are not afraid of democracy…[the absence of political reform] is due to insufficient theoretical preparations.” -Gong Fangbin, a professor at the PLA National Defense University “I'm not afraid of marriage; I'm just not ready theoretically,” -A user on Sina Weibo playing off of Gong Fangbin’s statement “All these buildings around here is crazy. Buildings on top of buildings everywhere." -Mario Chalmers, a player for the Miami Heat, tweeting during a visit to Shanghai for an exhibition game “Maybe in 100 years.” -Author and 2012 Nobel prize winner Mo Yan when asked in a 2008 interview when he thought a Chinese writer would be awarded a Nobel Prize Source: Bloomberg,Twitter, Twitter, WSJ, WSJ, Twitter, WSJ