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NEWS RELEASE
For Immediate Release
FOR ADDITIONAL INFORMATION, PLEASE CALL:
Marci Brier, American & Efird, Inc.
800/847-3235 or [email protected]
http://www.amefird.com
American & Efird Adds ‘Swirls’ to Its Maxi-Lock® Serger Thread Line
18 Ombre and Variegated Colors Add Flavor to Finishing and Decorating Ideas
Mount Holly, NC (December, 2004) - American & Efird launches
Maxi-Lock® Swirls, a collection of 18 luscious ombre and variegated
colors that coordinate and complement current Maxi-Lock solid colors.
Available in 3,000-yard cones, Swirls thread is constructed of the
same 100 percent spun polyester as the solid colors, and delivers the
same high-quality performance.
The soft, cotton-like feel of Maxi-Lock’s durable, abrasion resistant, colorfast spun
polyester thread offers more versatility than most decorative threads. Swirls, a Size 50, is one
of the few fine count threads available that can withstand the high speed and multi-directional
demands of long arm quilting machines, the intricate details of digitized embroidery designs,
and all the serger stitch techniques.
“As the trend of personalization continues, we have seen that home sewers are looking
for more exciting threads to inspire them and enhance their creations,” says Marci Brier,
Director of Marketing for A&E’s Consumer Products Division. “Decorative thread options for
machine quilting and embroidery continue to enter the market, but few offer the versatility in end
use, strength, quality, and economic value.”
Consumer Products Division
With such appealing colors a Peachy Orange Parfait, Blueberry Cobbler, and Mocha
Almond Fudge, Swirls is yummy news for the decorative sewer. Swirls is yummy news for the
decorative sewer. Those hungry for more exciting threads to whet their creative appetite will
enjoy using Swirls for home decorating, garment construction and embellishment, quilting, as
well projects as such as book covers, eyeglass cases, Christmas stockings, and more.
“Consumers want their homes to reflect themselves,” Brier says. “They want their gifts
to be more personable, their quilts more unique, and their clothes to speak of their personality
and character instead of a ‘me too’ look often found on retail shelves. Regardless of the
application, Swirls will add flavor to any finishing and decorating idea.”
About Maxi-Lock®. Nationally recognized as the leading thread brand for serging.
Maxi-Lock is able to withstand the high speeds and challenges that are unique to this
application. Used by major serging machine manufacturers to test their machines and to
demonstrate them in retail settings, Maxi-Lock truly distinguishes itself in the home. American &
Efird ‘s technologically advanced facilities provide consistency from beginning to end, which is a
major product advantage.
About American & Efird, Inc. As a wholly owned subsidiary of Ruddick Corporation
(NYSE:RDK), American & Efird, Inc. is a leading manufacturer and distributor of highperformance sewing thread for worldwide industrial and consumer markets. A&E’s Industrial
Division provides sewing thread for use by producers of apparel, automotive materials, home
furnishings, medical supplies, and footwear. A&E’s Consumer Products Division manufactures
and markets thread to distributors for use in home sewing – including apparel sewing, crafts,
embroidery, and quilting – and distributes notions such as hook and loop tape, polypropylene
webbing, and zippers. For additional information, visit the Web site at www.amefird.com.
Consumer Products Division