Coors_Light_Brand_Fact_Sheet

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Coors Light American Light Lager
4.2% | 16oz | $$ | Coors Brewing Company, Golden, CO
Coors Light American Light Lager
4.2% | 16oz | $$ | Coors Brewing Company, Golden, CO
A clean, crisp American lager.
Coors Light American Light Lager
4.2% | 16oz | $$ | Coors Brewing Company, Golden, CO
Traditional pale malt balanced with Hallertau hops
and high country barley, in this crisp, cold-filtered
Colorado classic.
The Coors Light® Story
Style and Brand Characteristics
In 1978, Coors Light was born in the breathtaking Rocky Mountains, a setting that
continues to inspire our brewing today.
Style: American Light Lager
Coors Brewing stands for 140 years of uncompromised quality. Our beer is the
result of Coors Light’s relentless commitment to the process: The liquid is always
lagered below freezing and cold-filtered, resulting in brilliant
clarity, and a clean, crisp taste. Coors Light is bottled cold and
never heat pasteurized, which means you get the ultimate in
cold refreshment, every time.
Innovation has been a part of our history since Bill Coors was
instrumental in the invention of the aluminum can in 1959.
Since then, we have brought
consumers the latest in
cold refreshment-focused
innovation: Starting with the
Frost Brew® liner in 2005, the
introduction of cold-activated
mountains in 2007, and
most recently the re-sealable
aluminum pint.
Coors Light will continue to be
brewed for those who want to
explore, conquer, and amaze.
That’s the Rocky Mountain Spirit
of Adventure.
History: Coors Light was first produced in 1978 in
Golden, CO. It reached national distribution in 1991.
Overall Impression: Well-balanced flavor with
malty notes, low bitterness, and light body. The
end result is a clean, crisp finish, making it a highly
sessionable beer.
Food Pairing: The beer’s refreshingly malty taste
contrasts with prominent herbal flavors while its light
carbonation cleanses the palate. Grilled chicken legs
would be a great pairing with Coors Light.
SRM:
2.2
Color: Pale Straw
IBUs:
6.8
Perceived bitterness: Low
ABV:
4.2%
Alcohol content: Low
Brand Facts
u Coors Light is the #2 Beer in the U.S.1
u Coors Light packaging indicates when the beer
is “As Cold as the Rockies.”
u Nickname: “The Silver Bullet.”
u Coors Light is the Official Beer Sponsor of
the NHL.
u Coors Light is the Official Beer of NASCAR®.
u Frost-brewed liner locks in a taste as crisp as
the Rockies, every time.
Beer Institute YTD Nov 2014
1
u Coors Light
World Beer Cup®
American-style Light Lager (gold medal, 2014)
American-style Lager (bronze medal, 2010)
American-style Light Lager (silver medal, 1998)
Great American Beer Festival®
American-style Light Lager (gold medal, 2008)
American-style Light Lager (bronze medal, 2007)
American-style Light Lager (silver medal, 2005)
American-style Light Lager (gold medal, 1998)
American-style Light Lager (bronze medal, 1997)
American-style Light Lager (silver medal, 1996)
American-style Light Lager (silver medal, 1990)
GREAT BEER. GREAT RESPONSIBILITY.® ©2014 COORS BREWING COMPANY, GOLDEN, CO