Tiffany Smith Marketing Director THE LEBERMUTH COMPANY 1

Transcription

THE LEBERMUTH CO. | FALL/WINTER 2016-17 | TREND REPORT
Tiffany Smith
Marketing Director
THE LEBERMUTH COMPANY
1-800-648-1123 Ext. 2260
[email protected]
www.lebermuth.com
THE LEBERMUTH CO. | FALL/WINTER 16/17 | TREND REPORT
MYSTIC DAYDREAM
FRAGRANCE CATEGORIES WITHIN
THIS TREND:
Mystic Daydream brings the precious moments of dawn into light. This theme
creates a juxtaposition of romance and soft darks, creating a dreamy and
mystical love affair.
Packaging has striking witch-like features, such as tarot details, moon patterns, and
apothecary-inspired pieces. Floral elements are seen in all categories.
Ingredients include gemstones with unique properties, such as Rock Crystal, Rose Quartz,
and Amethyst, and healing plants such as Elderflowers, Violets, and Sage.
Gemstones are key innovations in this trend, such as the Gemstone in a Rollerball by
wellness brand Saje. These 100% natural fragrances derived from essential oils feature
a different gemstone rollerball, adding an extra little something to the actual
aromatherapeutic scents. Other remarkable innovations include diamond powder
and the lipstick smell perfume from Chanel.
1. Scents that take your soul past midnight,
when anything and everything seems possible
under the small hours’ reflection. Full of dark
and romantic notes that create a magical and
fantastic composition.
Lebermuth Fragrances that correspond with the
trend category:
LUNAR ENCHANTMENT
> Royal Orchid PF 93-0128-38
> Dreams of Iris 91-1021-25
> Moon Blossoms PF 93-0119-76
2. Inspired by aromatherapy and promoting the
health of the body, mind and spirit, this is an
injection of good vibes in the form of perfume.
Pure and delicate, or romantic and intense,
there’s a raw story behind each composition.
Lebermuth Fragrances that correspond with this
trend category:
SACRED ART
> Shiseido Zen Violet 93-0111-50
> Elderflower 91-1040-42
> Love EO Mood Blend 91-1038-29
3. Take a dip into a fantastic world filled with
mythical creatures - from unicorns and centaurs
to mermaids and fairies! A composition of sheer,
metallic, cool aldehydes and transparent florals
create illuminated scents that take you on a
journey through magical places.
Lebermuth fragrances that correspond with this
trend category:
FAIRY TALE FANTASIES
> Gorgeous Gardenia Gucci Type 93-0126-25
> Innocence 92-9013-90
> Creed Spring Flower Type II 93-0123-21
PAINTBOX PSYCHEDELIA
THIS TREND:
Paintbox Psychedelia is inspired by the spirit of 1969 and the intense love felt
at the historic Woodstock Festival. In our forecasting theme, we take on the
festival vibe and add on lively details for an extra dose of fun!
Designers embracing this trend include Christian Dior, Anthony Vaccarello and Giamba.
An euphoric color palette of psychedelic brights and rugged earth-based hues, from
electric red, cerise and magenta, to grass green, vermillion, and gray. Packaging is bright
and splashy, with mushroom patterns, kaleidoscopic designs, and swirling flowers.
Fragrances combine natural, earthy scents that explore peace, love and happiness.
Celebrate mind-altering, lush cannabis in Mary Jane, the spiritual ambiance of Woodstock,
and the perfect harmony of an open field of wildflowers in Flower Child.
Natural and raw ingredients such as sunflower oil and poppy offering a high dose of
vitamins for glowing, healthy hair and skin. While products made with hemp are key
innovations, such as The Body Shop’s Hemp Hand Protector, Apothecanna Therapeutic
Calming Cream, and Dr Bronner 18-in-1 Hemp Green Tea Pure-Castile Soap. Packaging
is bright colored and splashy, with psychedelic and kaleidoscopic designs, embracing the
whole spectrum of hues, various dye techniques and flower details.
1. Elate your senses and delve into a world of
intoxication and allure. Fresh notes of lush
cannabis are blended with seductive rose, as
well as sweet and spicy ylang ylang for
fragrances that are tantalizingly addictive.
Entrancing and sensual, Mary Jane is inspired
by mind-altering experiences that unveil a deep
and penetrating beauty.
trend category:
MARY JANE
> Mary Jane 91-1040-79
> Cannabis 90-3001-25
> Ylang Rose AN 90-3031-62
2. Capturing the free spirit of the modern
day hippie, Woodstock looks to the spiritual
ambiance of the iconic music festival to inspire
scents. Meditating on the synergies of natural
and earthy scents that evoke a deeply romantic
sense of freedom. These scents transport you
back in time to the fields of Woodstock with
slippery mud fights, peaceful meditation
sessions and the thick aroma of incense.
trend category:
WOODSTOCK
> Spiritual Sky Incense 91-1021-09
> Sandalwood Rose II AN 92-9014-45
> Peace 90-3012-56
3. Light and airy, Flower Child is a delicate blend
of bouquet aromas that resemble that of the
air in an open field of wildflowers. Evoking an
aura of eternal peace, love, and happiness this
fragrance brings sweet and sexy into perfect
harmony.
trend category:
FLOWER CHILD
> Sunshine 91-1037-97
> Linden Blossom 93-0126-47
> Wild Poppy BBW PF 92-9013-50
FOLK TRAIL
THIS TREND:
This season, we are inspired by a forest with lush backgrounds, and
spontaneous wildness. A folk element is added, presenting handcrafted styles
with a heavy emphasis on texture and the use of raw materials, and creating
a feminine and graceful ambiance..
Folk Trail presents a comforting palette of warm earth tones of earth brown, red rust, and
sienna, enriched by juicy shades of berry and raisin. Dark olive and pine green pay homage to the dense forest floor, while stone grey and charcoal provide an industrial undertone
to this natural story.
1. The Appalachian air is a blend of crushed
twigs, a healthy amount of dirt and the faintest
hint of dried lavender. Light bodied scents come
together for fragrances that are raw and a
bit masculine. Evoking a sense of life, these
fragrances capture the essence of the wind
gently blowing through thick wooded areas.
trend category:
NATURE’S BOUNTY
Packaging created with materials such as wood and feathers add on to the raw effect.
The harmonious color palette showcases warm earth tones, such as earth brown, rust and
sienna, elevated by sudden injections of vivid and juicy shades, such as berry, and olive.
> Silver Forest 94-4003-33A
> Mahogany Woods BBW TYPE 93-0129-10
> Fire Pine & Leaves 92-9014-81
Peru is under our radar, with the newest and most innovative ingredients coming from the
southern land. Purple potato, and quinoa are great in skin care and even hair products,
while cochinilla, the crimson dye-producing insect, is a natural alternative to use in beauty
products.
2. After the Rain captures the essence of the
first rainfall after a dry spell—when droplets
cling to the leaves of budding flowers and the
whole world feels pure. Aquatic notes intertwine
with hints of sheer musk, bright daisies and
water lilies for scents that are delicate and
sweet, yet powerfully advocate the smell of
fresh rain.
Innovations such as the tree in a bottle by organic hair care brand O’Right embraces this
natural concept. Presenting environmentally friendly bottles pre-loaded with tree seeds in
a plug at the bottom of them, which in a matter of months biodegrade and the seeds inside
sprout into a tree.
trend category:
AFTER THE RAIN
> Rainwater PF 91-1029-58
> Sweet Rain 91-1034-81
> Green Clover 93-0108-99
3. Pure and simple, Rustic Delicacies looks to
the recognizable aroma of comforting scents
that will cocoon you in a warm ambiance. It
is blended with roasted coffee bean, rich
chocolate and aromatic spices such as nutmeg
and cinnamon for fragrances that will allow you
to indulge in life’s simple pleasures. The effect is
delicious and warming.
trend category:
RUSTIC DELICACIES
> Coffee Beans 90-3032-39
> Caramel Cinnamon Latte 90-3015-52
> Vanilla Nutmeg AN 90-3032-93
NEO GOTHIC
THIS TREND:
Neo Gothic a trend inspired by an army of darkness as seen on the runways of
Givenchy, Ann Demeulemeester, and Emporio Armani. A color palette consisting of moody hues ranging from jet-black and gunmetal to oxblood, and soft,
subtle shades of purple, create a mysterious vibe for this somber range.
Curious and extraordinary ingredients such as dragon’s blood and snake venom provide
stunning results when used in skin care products, as well as adding that singular eerie
aspect. Packaging ideas are also filled with this paradoxical attitude, embracing the color
black, spooky shapes and skeletons. Symbols such as the greyfreth cross and gothic rose
are key to embodying the dark romance of this trend.
Fragrances combine mysterious scents that explore temptation and the divine spirit.
Celebrate the beauty of blossoming gardens during the darkest hour of the day in
Midnight Garden, ancient traditions and the Gothic church in Sacred Ember, and the
essence of lost innocence in Forbidden Fruits.
Innovations such as the Black Mask by Beihao, created from charcoal derived from oak
trees and not bamboo, strengthens the impact of cleansing and brightens skin. The
Binchotan charcoal blended in each bristle of Morihata toothbrushes will give off negative
ions helpful for deodorizing and removing plaque, preventing bad breath, and harmful
bacteria from growing within the brush. Binchotan charcoal is believed to have a multitude
of beneficial effects. Moreover, fragrance house, Uermi looks to capture the essence of
velvet, silk and cashmere with their collection. Each interpretation is very personal,
intriguing because a fabric, as well as a perfume can make us travel through time.
1. Capturing the spirit of temptation and the
essence of lost innocence, Forbidden Fruits
allow you to indulge in life’s most tempting
desires. An intoxicating drop of sweet red
wine is paired with black fruit and red apple
for fragrances that are sensual and irresistible.
Scents look to exude a fruity aroma with dry
and dark elements.
trend category:
FORBIDDEN FRUITS
> Blackberry 91-1020-85
> Blackberry Amber 93-0105-12
> Cassis Noir 93-0103-74
2. A paean to ancient traditions and the Gothic
church, Sacred Ember is about spirit, not only
spirituality. The recognizable smells of frankincense and amber open the mass of these
fragrances, giving way to the smoked bark and
resinous heart. Mysterious and dark, yet bound
to the earth, these fragrances will bring you
closer to the divine.
trend category:
SACRED EMBER
> All Natural Prayer 93-0115-28
> Incense Kyoto PF 93-0120-66
> Ambre 114 Type CDL 90-3026-31
3. Delicate and subtle, yet dark and mysterious,
Midnight Garden celebrates the beauty of
blossoming gardens during the darkest and
quietest hour of the day. These fragrances take
you down a trail of precious purple flowers
surrounded by thick, musky fog and the
approaching night.
trend category:
MIDNIGHT GARDEN
> Venetian Grove 93-0114-03
> Fern & Iris 93-0106-41
> Iris PF 91-1037-52
BEAUTY LAB
THIS TREND:
Beauty Lab explores the human body from the inside out, and gives it a futuristic twist with the addition of x-rays and angular lines. A color palette of fleshy
tones and dark neutrals, and a contrast between brights such as pure cerulean
and violet, and chalky shades such as warm greys and bleached whites.
Fragrances combine unusual elements together, either exuding a cool metallic effect in
Antidote, embracing the most amazing organ in the human body in Blood Flow, or renewing your sense of self in Rebirth. In skin care, feels such as fluff, porous, ultralight and gel
are key, and benefits such as cellular health, DNA repair, anti-aging and collagen boost
take center stage. Packaging is all about bringing the inside out, featuring unique graphics,
shapes and materials.
Innovations such as DNA mapping – a three-dimensional map of the human skin – are
key to this trend. Processes like this one analyze molecules and microbes, as well as
environmental stressors. It is now known that past and current behaviors, diet, hygiene,
and products used contribute to the skin’s chemical composition. This new development
will therefore help in the future creation of beauty products, personal hygiene routines, and
the understanding of the skin’s role in human health and diseases. Moreover, the antibacterial OPP film – an invention that provides a barrier against any contagion. Its composition
kills 99% of bacteria that comes into contact with the surface of the film, making this the
ideal choice for brochures, leaflets, and packaging.
1. Bold and dynamic, Antidote is a lifesaving
elixir of fragrances that counteract the toxicity
of unpredictable realities. Scents look to exude
a cool metallic effect with various unusual elements. A concoction of technology and traditional lab practices, fragrances are produced
using visceral concepts.
trend category:
ANTIDOTE
> Oxygen 94-4000-73
> Slate 91-1001-57
> Molten Spark 94-4001-68
2. Blood Flow celebrates the most complex
and vital organ in the human body – the heart.
A combination of energizing and dark accords
create inspiring combinations that reflect the
energy from the inside out. Black currant and
water are key notes to add.
trend category:
BLOOD FLOW
> Black Oak Currant 94-4001-66
> Black Currant Rose 93-0128-02
> Earthy Red Wine 90-3014-32
3. Intoxicating and addictive, Rebirth mimics
the paralyzing sensation of a transformation. A
group of addictive fragrances created to alter
your mood, like a boost of energy that starts
from within. Rebirth scents provide a renewed
sense of self with the merge of unique notes
and one-of-a-kind inspiration.
trend category:
REBIRTH
> Secret Obsession Type 92-9013-19
> Scoundrel Type 90-3023-44
> Thai Silk CDL 93-0118-14

Tiffany Smith Marketing Director THE LEBERMUTH COMPANY 1

Transcription

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