odourfoyl

ODOURFOYL ®
Odourfoyl is a trademark of Belmay Fragrances Ltd
● Psychology of odour in the environment
● What is malodour
● How does your nose work
● Odour elimination technology in the market place
● Odour elimination technology explained
● Belmay Odourfoyl technology
Odourfoyl is a trademark of Belmay Fragrances Ltd
ODOURFOYL
™
psychology of odour in the environment
Odourfoyl is a trademark of Belmay Fragrances Ltd
Linger or leave?
Odourfoyl is a trademark of Belmay Fragrances Ltd
ODOURFOYL
™
what is malodour?
Odourfoyl is a trademark of Belmay Fragrances Ltd
what is a malodour?
• All odours are made up of airborne molecules.
• “A malodour is an olfactory stimulant that when
detected is considered offensive to the target
population.”
• Common malodours:
– Tobacco smoke
– bathroom
– body malodour
– kitchen
– pet
– mildew
Odourfoyl is a trademark of Belmay Fragrances Ltd
ODOURFOYL
™
how does your nose work?
Odourfoyl is a trademark of Belmay Fragrances Ltd
how does your nose work?
specialised receptor
cells
• 1000 different types
of nasal receptor
cells
• Each only recognises
one or two odourants
Odourfoyl is a trademark of Belmay Fragrances Ltd
how does your
nose work?
how do smells interact with the nose?
• Odourants interact with nasal receptor
sites
• A postulated mechanism:
– Key/key hole model
Odourfoyl is a trademark of Belmay Fragrances Ltd
ODOURFOYL
™
Odour elimination technology
in market place
Odourfoyl is a trademark of Belmay Fragrances Ltd
Leading the market
Odourfoyl is a trademark of Belmay Fragrances Ltd
aircare malodour control timeline
1980’s-Present Day
Neutradol
2 in 1
Odour Neutralisers
Surface
Antibacterial
claim
Malodour
Eliminator
Gaseous
Antibacterial
Claim in the US
Glade
Haze
Febreze
Fabric Refresher
Dettol
Oust
Febreze
Odourfoyl is a trademark of Belmay Fragrances Ltd
New launches
Odourfoyl is a trademark of Belmay Fragrances Ltd
mapping of malodour control aerosols
Odourfoyl is a trademark of Belmay Fragrances Ltd
ODOURFOYL
™
Odour elimination technology
explained
Odourfoyl is a trademark of Belmay Fragrances Ltd
Products on the market
•
Uses cyclodextrin to physically remove the odour
•
Reversible reaction
•
Residue on fabrics
•
Delivery system: mist or direct contact
•
Uses biocide technology to prevent malodour
•
Biocides kill bacteria
•
No immediate effect on malodours
•
Prevents bacterial growth on surfaces and in the
atmosphere
•
Zinc ricinoleate Water-activated
•
Delivery system mist or direct contact application
•
Non-volatile
•
Not suitable for slow release systems
Odourfoyl is a trademark of Belmay Fragrances Ltd
ODOURFOYL
™
Belmay’s ODOURFOYLTM technology
Odourfoyl is a trademark of Belmay Fragrances Ltd
● What is odourfoyl
● how we arrived at effective ingredients
● How does it effectively eliminate odours
● What applications can the Odourfoyl system be used in
● How does odour perform against the leading brands odour
elimination technology
● What are the benefits to your product
Odourfoyl is a trademark of Belmay Fragrances Ltd
effective odour elimination
ODOURFOYLTM not just masking
• Some weak fragrance ingredients effective
malodour elimination
• Some powerful fragrance ingredients poor
malodour elimination
Odourfoyl is a trademark of Belmay Fragrances Ltd
applications
• ODOURFOYLTM can be applied to many
products including:
– Air freshening
– Carpet/Household freshening
– Hand wash
– Cleaning preparations
– Detergents
– Sanitary-products
– Pet odour elimination products
Odourfoyl is a trademark of Belmay Fragrances Ltd
ODOURFOYL
Zinc
ricinoleate
Cyclodextrin
Biocides
Enzymes
Low effective dosage
No additional cost
fragrance/product
Ease of production
Easy to formulate
Airborn application
Surface application
Volatile
Slow release
applications
Non-water systems
Instant effect
performance
Odourfoyl is a trademark of Belmay Fragrances Ltd
Fragrance
library
benefits
no cost
Testing
Instant effect
Use of logo
Odours
technology stopped
Odourfoyl is a trademark of Belmay Fragrances Ltd
ODOURFOYL
™
thank you for your attention
The Odourfoyll/Odorfoyl name and all its applications are trademarked by Belmay Fragrances Ltd
for sole use unless copyright permission is obtained.
Odourfoyl is a trademark of Belmay Fragrances Ltd