VMI`s Strategic Marketing Services: Driving Transformational - E-VMI
Transcription
VMI`s Strategic Marketing Services: Driving Transformational - E-VMI
VMI’s Strategic Marketing Services: Driving Transformational Leadership and Breakout Growth By Jack Byers CEO Vanguard Marketing International, Inc. 7/30/2014 www.e-vmi.com Vanguard Marketing International, Inc. 480-488-5707 Vanguard Marketing What’s Next, Being What’s Next ®www.e-vmi.com ® www.e-vmi.com Seeing What’s Next, International, Being What’sInc. NextSeeing Page || 11 Page About VMI VMI is a team of highly innovative thinkers specializing in helping technology and science based companies achieve breakout growth in emerging, non-traditional and established markets. Innovative thinking begins with an outside-in, unbiased customer and market driven perspective resulting in the identification of important, emerging problems addressable by disruptive solutions. By solving important problems in new and disruptive ways, companies can achieve breakout growth and transformational market leadership. Founded: 1993 in Phoenix, Arizona Vanguard Marketing International, Inc. 480-488-5707 Vanguard Marketing What’s Next, Being What’s Next ®www.e-vmi.com ® www.e-vmi.com Seeing What’s Next, International, Being What’sInc. NextSeeing Page || 22 Page Why Would Anyone use an Outside Firm… … a Non-industry Expert, to do their Research or Support Strategy Development? Unbiased perspectives! “We love to agree with people who agree with us. It's why we only visit websites that express our political opinions, and why we mostly hang around people who hold similar views and tastes. We tend to be put off by individuals, groups, and news sources that make us feel uncomfortable about our views —what the behavioral psychologist B. F. Skinner called cognitive dissonance. It's this preferential mode of behavior that fuels our preexisting views, while at the same time ignoring or dismissing opinions —no matter how valid” Source: George Dvorsky, The 12 cognitive biases that prevent you from being rational. Vanguard Marketing International, Inc. 480-488-5707 Vanguard Marketing What’s Next, Being What’s Next ®www.e-vmi.com ® www.e-vmi.com Seeing What’s Next, International, Being What’sInc. NextSeeing Page || 33 Page The VMI Difference Helping our Clients See What’s Next, and Be What’s Next Healthcare/Biotech Technology Allergan AmerisourceBergen, Choice Systems Amgen, Inc. Arena Pharmaceuticals Blue Cross Blue Shield of AZ Cytogen Fisher Healthcare Genentech McKesson Corporation Nanogen Siemens Healthcare Diagnostics Ventana Medical Systems, Roche Group WellPoint Health Networks AeroVironment Agility Communications Applied Micro Circuits Corp. Attensity Corporation Honeywell Intel Corporation Motorola MSC Software Park City Group Qualcomm Enterprise Services Sempra Energy SmartDraw.Com Spirent Other AAA AON/Affinity Group Service Chase Manhattan Bank Deloitte Consulting Fidelity Institutional Investments Vanguard Marketing International, Inc. 480-488-5707 Vanguard Marketing What’s Next, Being What’s Next ®www.e-vmi.com ® www.e-vmi.com Seeing What’s Next, International, Being What’sInc. NextSeeing Aerospace, Defense, Homeland Security BAE The Boeing Company, Phantom Works Goodrich Gulfstream Aerospace Honeywell Insitu L-3 Communications (ACSS, Datron, IEC, Ocean Systems) MD Helicopters Northrop Grumman Oshkosh Defense Parker Bertea Aerospace PPG Industries Raytheon SAIC Thales Teledyne Universal Avionics ViaSat Page || 44 Page “The future is here, it's just not evenly distributed yet.” - William Gibson, Futurist and Science Fiction Writer Vanguard Marketing International, Inc. 480-488-5707 Vanguard Marketing What’s Next, Being What’s Next ®www.e-vmi.com ® www.e-vmi.com Seeing What’s Next, International, Being What’sInc. NextSeeing Page || 55 Page VMI Approach Our approach to breakout growth and transformational market leadership is based on deep market knowledge, proprietary tools and hundreds of recognized industry visionary/thought leaders – our topical community. Vanguard Marketing International, Inc. 480-488-5707 Vanguard Marketing What’s Next, Being What’s Next ®www.e-vmi.com ® www.e-vmi.com Seeing What’s Next, International, Being What’sInc. NextSeeing Page || 66 Page Proven Methodology Innovation Process Marketing IPMTM Goal: Drive visionary thinking and leadership through innovation as measured by profitable, sustainable growth Vanguard Marketing International, Inc. 480-488-5707 Vanguard Marketing What’s Next, Being What’s Next ®www.e-vmi.com ® www.e-vmi.com Seeing What’s Next, International, Being What’sInc. NextSeeing Page || 77 Page IPM: Market Exploration / Validation “Beyond Line of Sight (BLOS) Promise” BLOS is about Transformational Growth through Disruption – The Future is Here! BLOS has emerged as a key IPM tool for corporate strategists to gain insights into the future and to leverage these insights into a differential advantage in the market place. Gives companies the vision to see and understand the future while providing the evidence necessary for sound and supportable business decisions. Provides precedence and a management roadmap Vanguard Marketing International, Inc. 480-488-5707 Vanguard Marketing What’s Next, Being What’s Next ®www.e-vmi.com ® www.e-vmi.com Seeing What’s Next, International, Being What’sInc. NextSeeing Page || 88 Page IPM Actionable Outcomes Market Opportunity Plan Business Case (as needed) Brand, positioning and messages for identified markets and competitors Go-to market roadmap with launch strategy and tactics Sales lead opportunities identified and early stage qualified Vanguard Marketing International, Inc. 480-488-5707 Vanguard Marketing What’s Next, Being What’s Next ®www.e-vmi.com ® www.e-vmi.com Seeing What’s Next, International, Being What’sInc. NextSeeing Page || 99 Page VMI’s Topical Community Hold the key to leadership Thought Leaders help VMI Answer: What are the important emerging trends in the form of problems needing a solution How your innovation satisfies the clear unmet market need in the form of a disruptive solution How the benefits can be best observed and interpreted How your solution should be valued, sold, and supported How your benefits can best be communicated Making your differential advantage highly valued, understandable and believable Vanguard Marketing International, Inc. 480-488-5707 ® Vanguard Marketing What’s Next, Being What’s Nextwww.e-vmi.com ® www.e-vmi.com Seeing What’s Next, International, Being What’sInc. NextSeeing Page || 10 Page 10 Select VMI Technology Projects & Reports Vanguard Marketing International, Inc. 480-488-5707 ® Vanguard Marketing What’s Next, Being What’s Nextwww.e-vmi.com ® www.e-vmi.com Seeing What’s Next, International, Being What’sInc. NextSeeing Page || 11 Page 11 VMI Helps Our Clients: Achieve Breakout Growth and Transformational Leadership by Seeing What’s Next, Being What’s Next™ Jack Byers, CEO www.e-vmi.com [email protected] Vanguard Marketing International, Inc. 480-488-5707 ® Vanguard Marketing What’s Next, Being What’s Nextwww.e-vmi.com ® www.e-vmi.com Seeing What’s Next, International, Being What’sInc. NextSeeing Page || 12 Page 12