Barney`s new york - Jacqueline Supman

Barney s
new york
Ryan Garwin + Jacqueline Supman
Applied Trend Forecasting – Final Presentation
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Barney s
new york
Men
•  Men: 49.7% of population
•  Median Age: 37.4
•  Predominant Races:
• White: 63.1%
•  Asian: 28.2%
•  Family Households: 29.6%
•  Family Households w/Children
under 18: 8.3%
•  Average Income Men: $80,150
•  Bachelor s Degree: 35.1%
•  Graduate / Professional Degree:
20.5%
Women
•  Women: 50.7% of population
•  Median Age: 36.8
•  Predominant Races:
• White: 65%
•  Asian: 31.2%
•  Family Households: 29.6%
•  Family Households w/Children
under 18: 8.3%
•  Average Income Women: $75,350
•  Bachelor s Degree: 33%
•  Graduate / Professional Degree:
22%
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Psy
Barney s
new york
Men
-  Travel abroad for work and pleasure
-  Enjoy doing activities outdoors
(Mountain Biking, Skiing, Hiking)
-  Younger customer spends weekend
nights at bars/nightclubs
-  Affluent
-  Live in fashionable neighborhoods
(Hayes Valley, Pacific Heights, Marina)
-  Highly educated
-  Tech Savvy
Women
-High average household income
-Less affected by economic downturns
- Our greatest enemy is the
husbands —CEO Burt Tansky
-Young parents
-Shops with purpose
-Influenced by celebrity styling
-Technologically savvy
-Disposable income spent on dining,
travel, beauty products
TAS
I
R
A
CL
Barney s
new york
Popular lifestyle traits repeated
throughout the three groups
are:
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·
Uses cell phone only, no
landline
Diet: Vegetarian
Own an Apple / MAC
Participate in online dating
Do karate
Drink Corona Beer
Go Snowboarding
Go Dancing
Visit gambling site online
Order from orbitz.com
•  Young Digerati
•  Urban Achievers
•  Bohemian Mix
l
/S
en S
m
o
W
Sou
–
2
1
Barney s
new york
•  Celebration of
black culture
•  Crafting
•  Ethnic Design
•  Texture
•  Energy
•  Crafting
•  Warm Colors
l
Sou
–
2
/S 1 tte
S
n
e
e
Wom lor pal
Co
•  Camel Khaki
•  Egyptian Sand
•  Taupe Prune
•  Dried Syrah
•  Fire Engine Red
Barney s
new york
•  Sergeant Green
•  Clean Mud
•  Coffee and Cream
•  Mellow Yellow
•  Grandpa Grey
•  Bubbly Blue
•  Sea Foam Blue
•  Sunday Morning
•  Weathered
•  Whistled Green
l
– Sou
2
1
S/S ks
n
e
Wom Key loo
Barney s
new york
l
– Sou
2
1
S/S es
n
e
Wom Key piec
MACRAMÉ
DRESS: Reinvent
summer dresses
with traditional
macramé knits.
Barney s
new york
CONTRAST
HENLEY: Add
patterned woven
trims to invigorate
the simple Henley.
HAND CRAFTED
GILET: Combine
basket weave panels
for a textured knit
finish.
OVERSIZED
SWEATER: Evoke
a laidback feel with
deep V-necks on
slouchy sweaters.
oul
S
–
S 12 ater
/
S
e
en
Wom sized sw
over
Barney s
new york
Egypt
Sand
Dried
Syrah
Coffee
&
Cream
Fire
Engine
Red
Whistle
Green
Bubbly
Blue
oul
S
–
S 12 er
/
S
t
en
Wom ng swea
Lo
Barney s
new york
Dried
Syrah
Coffee
&
Cream
Taupe
Prune
Egypt
Sand
Camel
Khaki
Clean
Mud
Soul
2–
1
S
/
er
en S
t
a
m
e
o
sw
W
k
n
a
T
Barney s
new york
Grandpa
Grey
Egypt
Sand
Clean
Mud
Taupe
Prune
Whistle
Green
l
– Sou
2
1
S/S rt
n
e
Wom nit Ski
K
Barney s
new york
Grandpa
Grey
Taupe
Prune
Whistle
Green
Weather
l
– Sou
2
1
S/S
n
e
ies
r
m
o
o
s
s
W
acce
Barney s
new york
•  Drive On
•  Double Trouble
l
Sou
–
2
S/S 1 ies
n
e
Wom ccessor
a
Barney s
new york
Me
S 12
/
S
n
–
Soul
Barney s
new york
•  Celebration of
black culture
•  Crafting
•  Ethnic Design
•  Texture
•  Energy
•  Crafting
•  Warm Colors
oul
S
–
S 12 tte
/
S
Men or pale
Col
•  Camel Khaki
•  Egyptian Sand
•  Taupe Prune
•  Dried Syrah
•  Fire Engine Red
Barney s
new york
•  Sergeant Green
•  Clean Mud
•  Coffee and Cream
•  Mellow Yellow
•  Grandpa Grey
•  Bubbly Blue
•  Sea Foam Blue
•  Sunday Morning
•  Weathered
•  Whistled Green
ey
lK
u
o
S
–
S 12 s
/
S
Men
look
Barney s
new york
ey
lK
u
o
S
–
S 12 s
/
S
e
Men
piec
Barney s
new york
SUMMER TEES:
Combine jersey with
soft knit trims for
easy V-neck tees.
SAFARI VEST:
Update classic
safari vests with
boxy pockets and
deep hoods.
HAREM SHORTS:
Create loose harem
shorts in raw-edged
jersey.
GEOMETRIC
SWEATER:
Employ chevron
patterns for graphic
sweaters.
oul
S
–
/S 12 ees
S
n
Me rsey T
Je
Barney s
new york
Coffee
&
Cream
Grandpa
Grey
Clean
Mud
Weather
Taupe
Prune
oul
S
–
S 12 ps
/
S
Men ece To
Fle
Barney s
new york
Clean
Mud
Sergeant
Green
Taupe
Prune
Whistle
Green
Soul
–
2
/S 1
S
n
ant
P
Me
e
c
Flee
Barney s
new york
Sunday
Morn
Mellow
Yellow
Coffee
&
Cream
Clean
Mud
Weather
Grandpa
Grey
oul
S
–
S 12 op
/
S
Men eater T
Sw
Barney s
new york
Dried
Syrah
Taupe
Prune
Sergeant
Green
Clean
Mud
Whistle
Green
oul
S
–
/S 12 ies
S
n
Me cessor
ac
Barney s
new york
•  Subtle Stripe
•  Cool Culture
Soul
–
2
/S 1
S
s
n
Me cessorie
ac
Barney s
new york
Soul
–
2
/S 1
S
n
aphy
r
Me
g
io
Bibl
Barney s
new york
http://www.stylesight.com/fashionoffice/board-dynamic.php?boardnum:14745&lang:en&mypage:11
http://www.stylesight.com/fashionoffice/board-dynamic.php?lang:en&mypage:3&boardnum:14352
http://ilovewildfox.com/iloveyouwildfox/2011/3/14/pretty-pretty-romantic-girly.html
http://www.fashionfame.com/2010/07/stella-mccartney-fall-winter-2010-campaign/
Net-a-Porter.com
http://www.anthropologie.com/
http://www.polyvore.com/cgi/shop?query:long+sweater
http://www.shopbop.com
www.openingceremony.us
www.urbanoutfitters.com
alexandereang.com