Media Kit - Local Corporate Sponsorship

Transcription

MEDIA KIT
Build Your Business with
a Powerful WGBH Sponsorship
TELEVISION • RADIO • DIGITAL • ADDITIONAL PLATFORMS
Build a Powerful Multimedia Sponsorship
with WGBH
multimedia platforms are a major
“ WGBH’s
advantage. They not only offer TV, but also radio
WGBH offers companies the opportunity to align their brand with the
nation's flagship public media organization. WGBH offers sponsorship on
all these platforms to extend your reach, and sponsor messages stand out
in our uncluttered environment.
Local Corporate Sponsorship
Local Corporate
Sponsorship
and online exposure, so they provide every
possible way of reaching our target audience.
Cindy Mackey, Vice President of Marketing
and External Affairs - Museum of Science
”
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
2
Television
Associate Your Brand with the
Best Television on Television
History, drama, news, public affairs, science, nature, lifestyle and children’s
programming— WGBH television offers an unparalleled array of award-winning
programming and sponsorship opportunities.
Exclusively on 89.7
Customized sponsorships meet your marketing goals
Program sponsorships: From NOVA and PBS NewsHour to Simply Ming and Sesame
Street, align your brand with an iconic program and engage its loyal audience.
Genre sponsorships: Sponsor a program genre to target audiences that have a passion
for arts, news, cooking, or children’s programming.
Run-of-schedule sponsorships: Broaden your reach to the valuable public TV audience
with a run-of-schedule sponsorship across a wide range of quality programs.
Reach the valuable WGBH audience
WGBH viewers are more likely to have:
Attended a symphony concert,
opera etc. in the past 12 months
MARKET AVERAGE
139
A post-graduate degree
138
Own a home valued at $1MM+
136
Investments in money market funds
134
PBS viewers are more than 2X as
likely to believe that PBS sets the
standard for television versus the
cable networks.
Impact
147
Contributed to an arts/cultural
organization in the past 12 months
Quality
How to read:
Compared to the
average Boston Adult
18+, PBS viewers are
47% more likely to
have attended a
symphony, concert,
opera etc. in the past
12 months.
PBS viewers are 2X more likely to
buy a product or service from a
PBS sponsor than from an
advertiser on a broadcast network
Source: SGPTV Harris Poll, Feb 2015, Nielsen
Consumer Insights. N=5,052
Source: Scarborough – Boston 3/14-3/16 WGBH M-Su 5am-2am
Local Corporate
Sponsorship
3
Reach the Engaged News &
Information Audience on 89.7
Award-winning news with local depth and
perspective and exclusive programming form the core of the
programming lineup on 89.7 WGBH, Boston’s Local NPR.
With a sponsorship message on 89.7, you’ll reach a
valuable public radio listener who is loyal to 89.7’s
vibrant blend of exclusive content, popular national
programming from NPR, the full array of Marketplace
programs and explorations of local issues that are
important to your customers.
89.7 Audience momentum continues
Exclusively
on 89.7
The full array of Marketplace’s
business shows
Hosts of Boston Public Radio: Jim Braude
and Margery Eagan
Reach a desirable audience
Compared to the average Boston adult 18+,
listeners of 89.7 M-F 6a-7p are…
Adults 25-54 Weekly Cume
144,100
128,100
104,200
Exclusively
Exclusively on 89.7
on 89.7
WGBH’s signature midday live
and local talk show
• 166% more likely to have contributed
• 70% more likely to have a HH income
of $150K+
• 33% more likely to always vote in local
2015
Source: Arbitron PPM Boston Metro M—F, 6a–7p
Q1 2013, 2014, 2015,2016
Local Corporate
Sponsorship
Exclusively
New England CENTER for
INVESTIGATIVE JOURNALISM on 89.7
In-depth, investigative reporting
value of $1MM+
107,000
2014
Cutting-edge programming
Exploring big idea with big thinkers
• 183% more likely to have a home market
money to an arts/cultural organization in the
past 12 months
2013
Exclusively
on 89.7
2016
elections
Source: Scarborough – Boston 9/13-8/15 release, M-F 6a-7p
Signature programming from NPR
Exclusively
on 89.7
National and international news
and culture reporting
Exclusively
on 89.7
4
Reach a Loyal and Enthusiastic
Audience of Classical Music Lovers
99.5 WCRB, Classical Radio Boston is a great music station that
connects with listeners in Boston and the surrounding area by playing
music to accompany a busy, rich lifestyle. The region’s only 24/7
classical music station, WCRB attracts a valuable and hard-to-reach
audience of classical music fans. These well-educated, affluent
consumers are listeners your company wants to reach!
Each day features great classical selections chosen to fit the daily rhythms and lifestyles of our
listeners. High energy classical pieces start off the day, longer selections resonate throughout
midday, and works with just the right tone and tempo sublimely move listeners throughout the
evening. 99.5’s uncluttered all-classical environment includes special features such as arts
reporting with Jared Bowen.
Featuring broadcasts from Symphony Hall and
WGBH’s Fraser Performance Studio
For more sponsorship
Unique to ‘CRB in the public
radio space,
opportunities,
visit: sponsors have the ability to air either 15- or 30second messages with livewww.wgbh.org/sponsorship
host reads.
Listeners of 99.5 WCRB are more likely in the past
12 months to have…
Attended a symphony
concert, opera, etc.
217
Contributed to an
arts/cultural organization
165
Attended a dance or
ballet performance
Attended live theater
Visited an art museum
152
141
136
How to read: Compared to the average adult 18+ in the Boston DMA, listeners
of 99.5 are 117% more likely to have attended a symphony concert, opera,
etc.in the past 12 months
Reach
Impact
Among people 35+ who listen
to 99.5 WCRB weekdays:
Among public radio listeners:
72% do not listen to WBUR-FM
79% do not listen to WMJX-FM
70% do not listen to WBZ-AM
is more positive when I find out it supports
public radio”
Source: Arbitron PPM Boston Metro Q1
2016, M-F 6a-7p
Source: Lightspeed Research, NPR State of
Sponsorship Survey, NPR Impact Study; Nov
2015*
66% agree that, “My opinion of a company
83% aof listeners take action in response
to something heard on NPR*
Source: Scarborough – Boston 3/14-3/16, 99.5 M-Fri 6a-7p
Local Corporate
Sponsorship
5
Digital wgbh.org Expand Your Reach
WGBH.org is a destination for ‘GBH fans who want to engage with our in depth content, stream
classical and news programs, and opt in for eNewsletters to stay informed about all of the terrific
programming and events available at WGBH. WGBH.org has 700,000 monthly visits.**
728x90 Display Ad
Display advertising
Expand your reach of the WGBH audience with display ads positioned throughout the site.
Your 300x250, 728x90, 970x90 or 320x50 display ad offers flexibility in messaging to
complement broadcast sponsorship.*
300x250 Display Ad
WGBH.org Delivers
• A great demographic
• Affiliation with a trusted brand
• Multiplatform sponsorship opportunity to
complement your television and/or radio
sponsorship
•
•
•
•
Engaging ad sizes
970x90 Display Ad
Google analytics
Value for your sponsorship dollar
Benefit from the WGBH “halo effect”
The ad creative must be in keeping with the non-commercial nature of public media. | **Source: Google Analytics Sept 2015-Aug 2016
Reach a valuable audience on wgbh.org
Visitors to wgbh.org are more likely to have:
Attended a symphony concert,
opera, etc. in the past 12 months
320x50 Display Ad
MARKET AVERAGE
193
A home with a market value of
$1MM+
138
Dined at an upscale restaurant in
the past month
136
A household income of $150K+
123
Source: Scarborough – Boston 3/14-3/16; visitors to wgbh.org in past 30 days
Local Corporate
Sponsorship
Digital Demographics
194
How to read: Compared to
the average adult 18+ in the
Boston DMA, visitors of
wgbh.org are 94% more
likely to have attended a
symphony concert, opera,
etc in the past 12 months
Adults
55+
33%
Adults
18-34
26%
Adults
35-54
41%
Source: Scarborough
– Boston 3/14-3/16;
visitors to wgbh.org in
past 30 days
6
Print
Explore! Member Guide Offers a Variety of
Formats to Reach WGBH Members
One of the most popular member benefits, Explore! Member Guide is sent to over
130,000 WGBH members each month.* Members turn to Explore! to find program listings,
highlights for radio and television, updates on WGBH special events and special member
discounts. And 75% of subscribers are more likely to patronize a business if they knew it
supported WGBH.**
Exclusively on 89.7
Advertise in Explore! for impact and flexibility
§ Home-delivered to WGBH members, also available online at wgbh.org
§ Choose from a variety of ad units: five different ad sizes, three premium positions
§ Ads can include a call to action (but not pricing)
§ The ad creative must be in keeping with the non-commercial nature of public media.
§ Frequency discounts available
*Source: Explore! Member Guide circulation December 2015 through February 2016 | ** May 2015 Member Survey
Reach affluent and educated WGBH members
Public media members are more likely to have:
Own a home valued at $750K+
289
MARKET AVERAGE
259
Spent $5,000+ on their last
vacation
An individual employment
income of $150K+
Dined in an upscale
restaurant in the past month
221
190
Local Corporate
Sponsorship
Arts Patrons
WGBH members are 254%
more likely to have visited an art
museum, attended a symphony,
opera, concert, etc. in the last
12 months.
How to read: Compared to
the average adult 18+ in the
Boston DMA, 189% are more
likely to own a home valued
at $750K+
169
Source: Scarborough – Boston 3/14-3/16, adults 18+ who contributed $35 or more to public television or radio in the past 12 months
Your ad
here
Source: Scarborough – Boston 3/14-3/16, adults
18+ who contributed $35 or more to public
television or radio in the past 12 months
7
Events Make a Lasting Impression on
Prospective Clients with a WGBH Event
WGBH's rich roster of events offer unique sponsorship opportunities that put sponsors face to face
with their target audience, whether it's music lovers, thought leaders, foodies, or families. Our
audience appreciates the corporations that make the events they value possible.
THOUGHT LEADERS
WINE & FOOD
FAMILIES
MUSIC
The Boston Speaker Series
Taste of WGBH
Select Wednesdays in 2016
September 2017,TBD
Classical Cartoon Festival
Landmarks Festival
Saturday, March 25, 2017
10am – 4pm
July 2017, TBD
Seven evenings of
diverse opinions,
profound insights and
Fascinating discussions
on a broad scope of
issues.
Wines from around the world
and local artisan fare are the
focus of this three-day festival of
food and wine.
Kids are introduced to the timeless
beauty of classical music at
Symphony Hall with an instrument
petting zoo and more.
Opera on WCRB
Boston Talks: Happy Hour
Each event combines short
speaking programs, drinks,
and a chance for guests to
join the conversation. Think
happy hour, but smarter.
Boston Talks: Investigates
Moderated by a WGBH
news personality, the
series will feature a panel
discussion of high profile
topics with notable speakers followed
by audience Q&A.
Local Corporate
Sponsorship
One of the hallmarks
of summer, the Festival
is a free classical concert
series at the Hatch Shell.
Quarterly
Valentine’s Day Wine,
Beer, and Chocolate
Tasting
February 2017, TBD
Guests will satisfy their palates
with the perfect pairings wines,
craft beers and desserts. They
also hear straight from the
brewers, bakers and wine
makers themselves.
WGBH FunFest
Saturday, July 15, 2017
10am – 4pm
The popular event returns
to WGBH's studios with
family entertainment
and treats.
WCRB partners with New
England’s leading opera
presenters including the
Boston Lyric Opera and the
Boston Early Music Festival to
present live performances in
the Fraser Performance
Studio.
8
Pledge
Savor the Spotlight as a WGBH
Pledge Drive Sponsor
A WGBH corporate pledge drive sponsorship brings
visibility and prestige
Reach thousands of viewers across New England as the sponsor of a WGBH pledge
drive. Your employees will appear on air as your corporate challenge grant inspires
viewers to join you in supporting WGBH’s award-winning programming.
§ Gain valuable TV exposure
§ Leverage additional support
As a corporate sponsor, your
contribution serves as a springboard for
other pledges, challenging viewers to
match your gift. Here’s a sample
announcement:
Your company and employees will
appear on air across the New
England region, reaching thousands
of potential customers and clients.
§ Enhance your corporate image
“We have a challenge from [company
name] of [location], [description of
business]. They will match all gifts
of [$XX]. If you act now, you can
double your gift to WGBH, thanks to
[company name]
Reinforce your association with the
respected PBS brand—the #1 most
trusted brand in America!*
§ Demonstrate your corporate
philanthropy
Your company’s support for highquality, educational programming
will be front and center throughout
the pledge drive.
§ Enhance employee relations
392
“
WGBH's programming informs,
educates and elevates the entire
community, young and old.
Walmart is proud to partner with
WGBH because your mission
enhances the quality of life in
Greater Boston.
”
– Chris Buchanan, Director,
Public Affairs and Government Relations,
Walmart
Boost employee morale and
camaraderie while offering your
employees a fun and meaningful way to
give back to the community.
* Source: Survey Sampling International (Ssi), January 2016
Local Corporate
Sponsorship
9
PROGRAMMING
MONDAY
TUESDAY
CHILDRENS
WEDNESDAY
LIFESTYLE
THURSDAY
NEWS & INFORMATION
FRIDAY
SPECIALS
PRIMETIME
SATURDAY
SUNDAY
6am
DANIEL TIGER’S NEIGHBORHOOD
PEEP AND THE BIG
WIDE WORLD
SID THE SCIENCE KID
6:30am
CURIOUS GEORGE
SPACE RACERS
BOB THE BUILDER
7am
WILD KRATTS
THOMAS AND FRIENDS
PEG + CAT
7:30am
READY JET GO!
BOB THE BUILDER
CURIOUS GEORGE
8am
NATURE CAT
BOB THE BUILDER
CURIOUS GEROGE
8:30am
CURIOUS GEORGE
PEG + CAT
NATURE CAT
9am
PEG + CAT
NATURE CAT
SCIGIRLS
9:30am
CAT IN THE HAT KNOWS A LOT ABOUT THAT
READY JET GO!
CYBERCHASE
10am
SESAME STREET
ODD SQUAD
WORD GIRL
10:30am
SUPER WHY
WILD KRATTS
ODD SQUAD
11am
DANIEL TIGER’S NEIGHBORHOOD
JACQUES PEPIN:
HEART & SOUL
OPEN STUDIO w/
JARED BOWEN
11:30am
DINOSAUR TRAIN
MARTHA BAKES
RICK STEVES’
EUROPE
12pm
BOB THE BUILDER
CHEF’S LIFE
NEIGHBORHOOD
KITCHENS
12:30pm
THOMAS AND FRIENDS
PATI’S MEXICAN
TABLE
START UP
1pm
MARTHA SPEAKS
MOVEABLE FEAST
1:30pm
ARTHUR
LIDIA’S KITCHEN
2pm
ODD SQUAD
SIMPLY MING
2:30
CURIOUS GEORGE
MIND OF A CHEF
Local Corporate
Sponsorship
SPECIALS
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship 10
PROGRAMMING
MONDAY
TUESDAY
CHILDRENS
WEDNESDAY
LIFESTYLE
THURSDAY
NEWS & INFORMATION
FRIDAY
SPECIALS
SATURDAY
3pm
WILD KRATTS
AMERICA’S TEST
KITCHEN
3:30pm
NATURE CAT
COOK’S COUNTRY
4pm
READY JET GO!
STEVE RAICHLEN’S
PROJECT SMOKE
4:30
CURIOUS GEORGE
ROUGH CUT
WOODWORKING
5pm
ASK THIS OLD HOUSE
5:30
BBC WORLD NEWS AMERICA
THIS OLD HOUSE
HOUR
SUNDAY
SPECIALS
NATURE
WINDOWS TO
THE WILD
6pm
PBS NEWSHOUR
6:30pm
SPECIALS
7pm
PRIMETIME
SING THAT THING
GREATER BOSTON
SPECIALS
7:30pm
8pm
8:30pm
9pm
9:30pm
10pm
10:30pm
RICK STEVES’ EUROPE
ANTIQUES
ROADSHOW
NATURE
BASIC BLACK
THIS OLD HOUSE
HOUR
SPECIALS
ANTIQUES
ROADSHOW
NOVA
INDEPENDENT
LENS / POV
SCIENCE
SPECIALS
SPECIALS
FRONTLINE
11pm
MOONE BOY
OPEN STUDIO
PBS ARTS
SPECIALS
MASTERPIECE
MASTERPIECE
MASTERPIECE
MASTERPIECE
ANTIQUES
ROADSHOW
BASIC BLACK
CHARLIE ROSE
11:30pm
SPECIALS
ASK THIS OLD HOUSE
12am
GREATER BOSTON
12:30am
TAVIS SMILEY
Local Corporate
Sponsorship
SPECIALS
PROGRAMMING
MONDAY
TUESDAY
CHILDRENS
WEDNESDAY
LIFESTYLE
THURSDAY
6am
CHARLIE ROSE
6:30am
NEWS & INFORMATION
FRIDAY
SPECIALS
PRIMETIME
SATURDAY
SUNDAY
MISTER ROGER’S
NEIGHBORHOOD
RELIGION & ETHICS
NEWSWEKLY
SESAME STREET
TO THE CONTRARY
with Bonnie Erbe
7am
CURIOUS GEORGE
CONSUELO MACK
WEALTH TRACK
7:30am
JOSEPH ROSENDO’S TRAVELSCOPE
CURIOUS GEORGE
CHARLIE ROSE:
THE WEEK
8am
RUDY MAXA’S WORLD
NATURE CAT
GREATER BOSTON
8:30am
ASK THIS OLD HOUSE
DINOSAUR TRAIN
BASIC BLACK
9AM
PATI’S MEXICAN TABLE
PEG + CAT
WASHINGTON WEEK
9:30am
MARTHA STEWART’S COOKING SCHOOL
WILD KRATTS
MCLAUGHLIN GROUP
10am
MARTHA BAKES
WILD KRATTS
WELL READ
10:30am
SARA’S WEEKNIGHT MEALS
ODD SQUAD
SING THAT THING
11am
LIDIA’S KITCHEN
VICTORY GARDEN
THEATRE TALK
11:30am
AMERICA’S TEST KITCHEN FROM COOK’S ILLUSTRATED
FAMILY TRAVEL
OPEN STUDIO
12pm
MARTHA BAKES
12:30pm
MARTHA STEWART’S
COOKING SCHOOL
SPECIALS
1pm
DREAM OF ITALY
SPECIALS
1:30pm
MUSIC VOYAGER
2pm
ARTHUR
PATI’S MEXICAN
TABLE
2:30pm
NATURE CAT
BBQ WITH FRANKLIN
Local Corporate
Sponsorship
PROGRAMMING
MONDAY
TUESDAY
CHILDRENS
WEDNESDAY
LIFESTYLE
THURSDAY
NEWS & INFORMATION
FRIDAY
SPECIALS
SATURDAY
PRIMETIME
SUNDAY
3pm
CURIOUS GEORGE
SIMPLY MING
3:30pm
CURIOUS GEORGE
LIDIA’S KITCHEN
4pm
CAT IN THE HAT KNOWS A LOT ABOUT THAT
4:30
ODD SQUAD
5pm
WILD KRATTS
PBS NEWSHOUR
WEEKEND
PBS NEWSHOUR
WEEKEND
5:30
WILD KRATTS
GREATER BOSTON
OPEN STUDIO
6pm
CURIOUS GEORGE
6:30pm
CURIOUS GEORGE
7pm
ASK THIS OLD HOUSE
SPECIALS
SPECIALS
7:30pm
AMERICA’S TEST KITCHEN FROM COOK’S ILLUSTRATED
NOVA
ANTIQUES
ROADSHOW
SPECIALS
SPECIALS
8pm
8:30pm
MIDSOMERS
MURDERS
MASTERPIECE
MASTERPIECE
10pm
SPECIALS
MASTERPIECE
WASHINGTON
WEEK
MASTERPIECE
DOC MARTIN
MISS
FISHER’S
MURDER
MYSTERIES
CHARLIE ROSE:
THE WEEK
SPECIALS
FRONTLINE
9:30pm
SPECIALS
NEW ORLEANS
COOKING w/ KEVIN
BLUEGRASS
UNDERGROUND
FATHER
BROWN
9pm
HINTERLAND
SPECIALS
MCLAUGHLIN
GROUP
GREATER
BOSTON
10:30pm
11pm
PBS NEWSHOUR
11:30pm
FILM SCHOOL
SHORTS
ASK THIS OLD HOUSE
12am
TAVIS SMILEY
12:30am
Local Corporate
Sponsorship
AUSTIN CITY LIMITS
LIVE FROM THE
ARTIST’S DEN
SPECIALS
PROGRAMMING
MONDAY
5am
6am
TUESDAY
WEDNESDAY
NEWS & INFORMATION
THURSDAY
FRIDAY
SATURDAY
LIFESTYLE
SUNDAY
LATINO USA
The foremost Latino voice in
public media
JAZZ
Delves into the world of
mainstream jazz
MARKETPLACE MORNING REPORT (Monday – Friday 6:51)
ON THE MEDIA
Turn on, tune in to how the
media filter shapes a sense of
national culture
ON BEING
A conversation about the big
questions at the center of human
life
WAIT WAIT...DON’T TELL ME!
with Peter Sagal
A wacky and whip-smart
approach to the week’s news
and newsmakers
THE NEW YORKER RADIO
HOUR
A diverse mix of interviews,
profiles and storytelling
XCONOMY
REPORT
(Fridays 7:50am)
MARKETPLACE MORNING REPORT (Monday - Friday 7:51)
8am
MARKETPLACE TECH REPORT
(Monday - Friday 8:45am)
Explores the ways technology is reshaping our world.
9am
MARKETPLACE MORNING REPORT (Monday – Friday 9:51) Stock Market Open Report
JARED BOWEN
ON THE ARTS
(Thursdays
8:50am)
THE TAKEAWAY with John Hockenberry
National and international news and culture stories in a conversational, lively format
11am
12pm
HUMAN INTEREST
WGBH’s MORNING EDITION (Monday – Friday 5am-10am) with Steve Inskeep, Reneé Montagne, David
Greene and Bob Seay | Get up to speed with local headlines, traffic, weather and international and national
news...plus politics, sports, arts and the world of finance
MARKETPLACE MORNING REPORT (Monday - Friday 5:51 )
7am
10am
MUSIC
BOSTON PUBLIC RADIO
Jim Braude and Margery Eagan lead three hours of live, local conversation
1pm
Local Corporate
Sponsorship
INNOVATION HUB
PREVIEW
(Fridays 8:50am)
WEEKEND EDITION
with Scott Simon
Hard news and cultural stories
BOSTON PUBLIC RADIO
NEWS QUIZ (9:40am)
THE NEW YORKER RADIO
HOUR
A diverse mix of interviews,
profiles and storytelling
WEEKEND EDITION
with Audie Cornish
Hard news and cultural stories
STUDIO 360
A guide to what’s
happening in pop culture
and the arts
with Peter Sagal
and newsmakers
with Peter Sagal
and newsmakers
INNOVATION HUB
Explores big ideas with big
thinkers
THE MOTH
True stories told live without
notes
THIS AMERICAN LIFE
with Ira Glass - Playful mix of
monologues, documentaries and
short fiction
SELECTED SHORTS
Short fiction by classic,
contemporary and bold new
writers
PROGRAMMING
MONDAY
TUESDAY
WEDNESDAY
NEWS & INFORMATION
THURSDAY
2pm
THE TAKEAWAY with John Hockenberry
National and international news and culture stories in a conversational, lively format
3pm
THE WORLD with Marco Werman
Brings one-of-a-kind international stories home to America
FRIDAY
8pm
9pm
10pm
PBS NEWSHOUR
In-depth reporting and analysis of current events with a news summary, live studio interviews, discussions, and foreign and
domestic on-site reports
FREAKONOMICS
w/Stephen Dubner
The hidden side of
everything
11pm
12am3am
PRX REMIX The best of public radio on shuffle
BULLSEYE
Your curated
guide to culture
A PRAIRIE HOME
COMPANION
with Garrrison Keilor
Public Radio’s flagship
weekly live variety
show
SAYS YOU!
with Barry Nolan
Freewheeling game of
wordplay
THE WORLD with Marco Werman
Brings one-of-a-kind international stories home to America
BOSTON PUBLIC RADIO
Jim Braude and Margery Eagan lead three hours of live, local
conversation
SUNDAY
SAYS YOU! w/ Barry Nolan
Freewheeling game of
wordplay
RICK STEVES’
Conversation about travel,
cultures and people
ALL THINGS CONSIDERED
The weekday series
expands into the weekend
MARKETPLACE with Kai Ryssdal
Business and economic news “for the rest of us”
REVEAL
Investigative
reporting. without
a partisanagenda
3am5am
A CELTIC SOJOURN
with Brian O’Donovan
A Native Irishman’s
musical exploration
A blend of in-depth reports and whimsical pieces, plus local traffic and weather updates
ALL THINGS CONSIDERED (continued 6;30)
7pm
SATURDAY
LIFESTYLE
AMERICA’S TEST
KITCHEN
ATK Radio takes you inside
the test kitchen
WGBH’s ALL THINGS CONSIDERED with Robert Siegel, Kelly McEvers, Audie Cornish, Ari Shapiro and Barbara Howard
6pm
HUMAN INTEREST
SNAP JUDGMENT
Personal and
compelling storytelling
4pm
5pm
MUSIC
UNDER THE RADAR
with Callie Crossley
Riveting stories of everyday
people
HUMANKIND
Riveting stories of everyday
people who have found real
purpose in life
ARTS AND IDEAS
Mix of radio documentaries,
journalism, and interviews
INNOVATION HUB
Explores big ideas with
big thinkers
RADIOLAB
A show about curiosity
TED RADIO HOUR
Based on TED Talks
ERIC IN THE EVENING
The best in classical and contemporary jazz
PRX REMIX
JAZZ Delves into the world of mainstream jazz
BBC World Service
Local Corporate
Sponsorship
BBC World Service
PROGRAMMING
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
CLASSICAL MUSIC with Laura Carlo (Monday – Friday, 5am – 9am)
5am
6am
7am
8am
CONCERT PICKS
(Monday, 7:45am)
CONCERT PICKS
(Friday, 7:45am)
SATURDAY
LATE NIGHTS
(continued)
PIPEDREAMS (5am)
CLASSICAL MUSIC
with Ray Brown
(6am-12pm)
THE BACH HOUR with
Brian McCreath (6am)
BOSTON SUNDAY
BRUNCH
with Mo Lotman
(7am-1pm)
CLASSICAL MUSIC with Cathy Fuller (Monday – Friday, 9am – 2pm)
9am
SUNDAY
10am
11am
12pm
1pm
2pm
--------------------------------------------------------A TASTE OF TONIGHT (Monday – Friday, 12:45pm) ----------------------------------------------------------------------------------------------------------------------MUSIC NOTE (Monday – Friday, 1:30pm) ---------------------------------------------------------------
CLASSICAL MUSIC
with Larry King
(12-7pm)
CLASSICAL MUSIC with Chris Voss (Monday – Friday, 2pm – 7pm; continues until 8pm on Mondays)
CLASSICAL MUSIC
with Larry King
(1-7pm)
3pm
4pm
CONCERT PICKS
(Wednesday 4:30pm)
5pm
--------------------------------------------------------------------TRIVIA (Monday – Friday, 5:30pm) --------------------------------------------------------------------
6pm
CLASSICAL MUSIC with Alan McLellan (Tues - Fri, 7pm – midnight)
7pm
8pm
9pm
10pm
11pm
BSO Encore
(Monday, 8-10pm)
--------------------------------------THE SYMPHONY at 8 (Tuesdays-Fridays, 8 pm) --------------------------------------
CLASSICAL MUSIC
with Alan McLellan
(Monday, 10pmmidnight)
WCRB IN CONCERT
(7-9pm)
BSO Live from
Symphony Hall
(8-10pm)
CLASSICAL MUSIC
with Alan McLellan
(continued, 10pmmidnight)
LATE NIGHTS ON WCRB (12am – 5am)
12am
CLASSICAL MUSIC
with Alan McLellan
(7-8pm)
SUNDAY NIGHT AT
THE OPERA
(9pm-midnight)
THE BACH HOUR
(midnight-1am)
THE BACH HOUR
(1-2am)
1am
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