Wine.com.br - International

eBRICKS VALUE PROPOSITION
VISION
To be the leading
tech investment
company, focused
on segmented ecommerce and
tech solutions to
address local
inefficiencies in
Brazil and Latin
America
GRUPO RBS PARTNERSHIP
e.Bricks is invested by Grupo RBS, a leading media company with strong track record developing
businesses in Brazil
- Grupo RBS is a leading media group in Brazil, invested by Gávea Investimentos
- Family-owned company with 55 years of history developing businesses
- Strong entrepreneurial track record
- Company and family reputation unparalleled in Brazil
- History of Successful Exits
50+
Media
Properties
TELEVISION
NEWSPAPERS
RADIO
Largest regional TV network in
Brazil with 18 TV stations and
affiliated with Globo
2nd largest newspaper
publisher in country,
with 8 daily
newspapers
Regional leader in all
segments in which it
operates, with 24
stations
INVESTMENT CYCLE
Buy
We acquire and invest in
distinctive growth and
early stage digital
companies in Brazil
Boost
Business platform
approach. Hands-on
helping companies with:
governance and best
practices, top talents
acquisition, M&A, market
connections, scalability.
Sell
Long term vision. We
look for total or partial
exits in long term,
taking the companies
public or selling to
specific buyers
CURRENT PORTFOLIO STRUCTURE
Segmented
Epicurean Platform
Platform
E-commerce Group
Local Search Platform
Affiliate Marketing Platform
Technology Group
Fashion Platform
Digital Media &
Technology Platform
CASE: Wine.com.br
AND
EPICUREAN PLATFORM
CASE: Wine.com.br AND EPICUREAN PLATFORM
Leading wine e-commerce in Latin America
Mission: to deliver good
moments in life through wine
experience. To make good
wines accessible to all
•
•
•
•
Discovery
Curation
Convenience
Affordable prices
WINE MARKET POTENTIAL
Total Consumption, MM liters
Total Wine Consumption per capita (in liters)
Brazilian e-commerce market
Per Capita Consumption, Liters per capita
Booming market:
wine consumption
is still low
compared to the
rest of the world
CASE: Wine.com.br AND EPICUREAN PLATFORM
Company Profile
• +40.000 monthly subscribers
• Subscription business model
•
•
•
•
•Headquarters: Vitória, Espírito Santo (BR)
•Founded: 2009
•Employees: ~350
•eBricks Investment: early 2012
•eBricks Share: 51%
+100% annual growth
Positive cash flow
55% of recurring revenue
Best rated e-commerce company in Brazil
(e-Bit 2013)
• Experienced entrepreneurs with strong
background
e.BRICKS BUY
Wine.com.br‘s Alignment to
e.Bricks Investment Thesis
1
2
Tailwind Market
e.Bricks operational expertise to
help scale
1
Capital and Governance
2
Scaling and Operations
3
Growth Strategy
Segmented Ecommerce
3
Differentiated
business model
4
Outstanding Management
5
e.BRICKS BOOST
Path to Control and
value creation
•Professionalization
•Financial control and processes
•Best practices
•Capital structure
•People. HR strategy for top talent
acquisition
•Fulfillment and logistics structure
•Marketing
•Business platform approach
•New vertical strategies
•M&A
VALUE ADDED: RESULTS AFTER INVESTMENT
Capital and Governance
- Professionalization: Top talent acquisition
for key positions
- Formal Board
- Best Practices
- Financial controls and processes: Top
talent acquisition for key positions
- Debt structure: Opening of multimillion USD
low rate finance lines for imports and working
capital
• +4x revenue growth in the
last 2 years
• Became second largest
online wine store in the
world (aiming Number 1
position in 2014).
• EBITDA-positive. One of
the few companies
generating cash flow in the
sector in Brazil.
VALUE ADDED: RESULTS AFTER INVESTMENT
Scaling and Operations
- Talents: 8-10 top executives to key
departments of the company
- Logistics and fulfillment: 3x more
logistics partners on the distribution network
- Customer Care: New level of the internal
operation in Customer Care (Diamond status on
ebit award)
- IT: Investments on IT performance and infrastructure
• Best rated e-commerce
company in Brazil (e-Bit 2013)
• Efficiencies captured on
Inventory Management and
Variable Costs.
•New state-of-art refrigerated
Warehouse.
VALUE ADDED: RESULTS AFTER INVESTMENT
Growth Strategy
- Business platform approach:
Expading Wine.com.br excellency and expertise
to new related verticals
- B2B: Launch of the B2B initiative
- M&A: Latin American market consolidation
strategy. Ability to acquire players to
consolidate leadership position in all verticals
• New Expansion plan:
Epicurean Platform
• Acquisition of the largest
beer subscription e-commerce
in Brazil
• B2B strategy
VISION: BUSINESS PLATFORM APPROACH
Epicurean Platform – Vertical Strategy
The Expertise and Focus of a Specialized Store…
Brazilian leader in
Premium Beer
(Recently acquired)
+
New
Vertical - 3
+
New
Vertical - 4
Warehouse and Logistics
Infrastructure and IT Development
Shared Services – Human Resources, Administrative, Finance
Imports, Credit Lines, Umbrella contracts
Client Base and Cross-selling
…With the Scale and Synergies of a Large Retailer
…
VISION: BUSINESS PLATFORM APPROACH
A concrete example of how to transform our vision into reality
…With the Scale and Synergies
of a large Retailer
The Expertise and Focus
of a Specialized Store…
• Founding Team keeps managing
the Company.
• Brand is preserved and boosted.
• Preserved Look&Feel and
customer experience aligned with
target.
• Dedicated Marketing Department.
• Dedicated Beer Hunting.
• Access to a state-of-the-art warehouse.
• Import expertise through Wine´s trade
subsidiary.
• Import credit line with lowest rates in the
market.
• Logistic contracts with a substantial price
reduction and more extensive network.
• Credit card contracts with 30-50% price
reduction.
• Full shared services (IT, HR, Controller, etc).
• Launch of a world-class WebStore in less
than 3 months.
Shared Services – Human Resources, IT, Finance
THANK YOU
Fabio Bruggioni
[email protected]