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Super-Fans-BEA-2016 Loading
5/16/2016 Building your Super Fans How to Launch Your Book with 100+ Reviews http://bit.ly/AME_BEA Get Your Slides! http://bit.ly/AME_BEA 1 5/16/2016 We Started With… • • • • New author, no platform No significant social media No mailing list First book Less Than One Year Later… • • • • 2nd book out Pre-order Launched with over 1,800 in sales 100 reviews in less than 5 days 2 5/16/2016 Understanding the Metric of • • • • Free Offered book 2 days for free. 61,000 copies. 200 letters from readers. Book reviews went from 20 to over 200. 3 5/16/2016 Putting Your Book to Work! Letter to readers Reviews Reader engagement Build email list Revenue Your Book Special Offer Build email list Pre-Sales Sell More Books! Build email List How to Grow Super Fans! 4 5/16/2016 The Truth About Super Fans • Most reader don’t show up as Super Fans • 1,000 Super Fans to make a bestseller Give Your Readers Love Do Things That Matter • • • • • • Respond to every email Make readers feel important Create an exclusive community Fan groups: Facebook groups Always have something free Exclusive content 5 5/16/2016 Give them creative ways to engage 6 5/16/2016 7 5/16/2016 You must have a newsletter • Social media visibility is falling • Gives you a direct link to your fans Get Your Slides! http://bit.ly/AME_BEA 8 5/16/2016 Images! The Power of Images • The mind is an image processor, not a word processor • Processing doubles with images Fun Graphics Tools! • • • • Canva.com PicMonkey.com Photofunia.com Befunky.com 9 5/16/2016 Click My New to edit Books! Master title style Author Marketing Experts Inc www.amarketingexpert.com Need marketing help? Call us today for a free 30-minute consultation! (866) 713-2318 Email: [email protected] Click About to AME edit Master title style Author Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized campaigns and Internet Marketing. AME was the first book publicity firm to successfully implement the use of blogs, web sites, social networking platforms, and book video to promote authors. AME has developed and implemented countless marketing and publicity strategies and has worked numerous bestselling titles including: The Answer, Green Goes with Everything, The Go Giver, Happy for No Reason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous high-profile clients have sought their expertise as well: Guy Kawasaki, John Assaraf (contributor to The Secret), Sloan Barnett, renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). AME’s clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, People Magazine, Reader’s Digest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others. AME has offices in San Diego, Chicago, Seattle, and New York. Author Marketing Experts Inc www.amarketingexpert.com 10 5/16/2016 Click to edit Master Is your booktitle marketingstyle campaign just peddling along? Call us today for a free consultation! Author Marketing Experts Inc Contact: (858) 560-0121 [email protected] www.amarketingexpert.com/ 11