Target Magazine Editorial Calendar Advertising Deadlines*

2013
Published by the Association for Manufacturing Excellence
Advertising opportunities for Target magazine and Target Online
to reach manufacturing companies from small to large; operations
executives from plant engineer to senior management.
Target Magazine Editorial Calendar Advertising Deadlines*
Spring—Inspirational Leadership
Space:
January 15
Materials: January 29
To Press: February 12
Mails:
March 1
Fall—Enterprise Excellence
Space:
July 24
Materials: August 7
To Press: August 21
Mails:
September 6
Summer—Manufacturing as a Desirable Career
Space:
April 18
Materials: May 2
To Press: May 16
Mails:
May 31
Winter—Innovation
Space:
October 23
Materials: November 6
To Press: November 18
Mails:
December 6
* Please see more details on the specifications page. Deadlines subject to change.
Target Advertising Opportunities
Target magazine and Target Online are designed for senior and experienced manufacturing professionals who are
continuously reinventing products and services to meet tough competitive challenges. Both cover a wide range of topics,
with articles and columns designed to help readers improve their global manufacturing competitiveness. Readers learn
about fundamentals/basics of manufacturing as well as leading-edge concepts. Topics scheduled for coverage include
inspirational leadership, manufacturing as a desirable career, enterprise excellence and innovation.
The Print Issue
> Each full-color issue is 44 or more pages and published
quarterly.
> Target magazine’s circulation is about 4,000 and is distributed
only to AME members and affiliates.
> This group consists of individual, corporate and Champion’s
Club members. The majority of AME’s membership is in North
America. AME also has affiliates in the United Kingdom and
Australia as well as members worldwide.
> A free subscription is offered to all AME members.
> Target magazine and the Target articles are available to
members only online at www.ame.org/target
Circulation and Readership Profile
Target magazine is distributed to AME’s entire membership base of manufacturing executives and other interested
parties. AME’s affiliates in the United Kingdom and Australia also receive the magazine. AME’s membership consists
primarily of operations executives of North American manufacturers with titles such as Vice President of Operations,
General Manager, Director of Operations, Production Manager, Plant Supervisor/Engineer, and those responsible for
Lean and Continuous Improvement processes such as Lean Champion and Lean Coordinator. CEOs, COOs, Presidents
and other top manufacturing executives as well as industry consultants also rely on Target to stay abreast of the most
recent trends in enterprise excellence.
Target Goes to Industry Shows
Target magazine is available to the over 2,000 attendees at the AME International “Excellence Inside” Annual
Conference held in the fall. It is also distributed throughout the year at other industry conferences when AME is
attending as an active exhibitor.
The Digital Issue
Target Online is distributed monthly to over 46,000 industry executives via email. Content is similar to that featured in
the magazine but is published in a more concise, easy to read format.
Published by the Association for Manufacturing Excellence
Target
Magazine
Print
Advertising
Rates
Target
Magazine
Print
Advertising
Rates
Target
Magazine
Print
Advertising
Rates
Full
Color
Full
Color
Full
Page
Full Page
1/21/2
Page
Page
2/32/3
Page
Page
1X
1X
[ [ ] $3,000
] $3,000
[ [ ] $1,860
] $1,860
[ [ ] $2,550
] $2,550
[[
[[
[[
4X
4X
]] $2,850
$2,850
]] $1,768
$1,768
]] $2,423
$2,423
5X
5X
[
]
$2,670
[ ] $2,670
$1,656
[[ ]]$1,656
[
]
$2,270
[ ] $2,270
1/61/6
Page
Page
1/31/3
Page
Square
Page
Square
[ [ ] $900
] $900
[ [ ] $1,620
] $1,620
[[
[[
]] $855
$855
]] $1,524
[[
[[
$800
]]$800
]
$1,416
] $1,416
1/31/3
Page
Vertical
Page
Vertical
[ [ ] $1,350
] $1,350
[[ ]] $1,283
$1,202
[[ ]]$1,202
¼ Page
¼ Page
[ [ ] $1,050
] $1,050
[[ ]] $ 998
935
[[ ]]$$ 935
Black
& White
Black
& White
Full
Page
Full Page
Page
1/21/2
Page
1X
1X
[
]
$2,500
[ ] $2,500
] $1,550
[ [ ] $1,550
[[
[[
4X
4X
]] $2,375
$1,473
]] $1,473
[[
[[
Page
2/32/3
Page
Page
1/61/6
Page
1/3
Page
Square
1/3 Page
Square
] $2,124
[ [ ] $2,124
] $750
[ [ ] $750
[
] $1,350
[ ] $1,350
[[
[[
[[
$2,018
]] $2,018
$712
]] $712
$1,270
]] $1,270
[[
[[
[[
]]$1,884
$1,884
Page
Vertical
1/31/3
Page
Vertical
¼ Page
¼ Page
] $1,125
[ [ ] $1,125
[ ] $875
[ ] $875
[[
[
[
$1,069
]] $1,069
] $831
] $831
[[
[
[
]]$1,001
$1,001
5X
5X
]]$2,225
$2,225
]]$1,380
$1,380
]]$667
$667
]]$1,180
$1,180
] $779
] $779
Premium Positions are available on a space available basis as follows: Back cover in 2/3 page or 1/2 page sizes only, Color rate PLUS 20%.
Premium
Positions
available
on aPLUS
space
available
basiscover
as follows:
in 2/310%.
pageInside
or 1/2
page sizes
only,rate
Color
PLUS PLUS
20%. 20%.
Front inside
coverare
is color
page rate
15%.
Back inside
is color Back
page cover
rate PLUS
spreads
are color
for rate
two pages
Front inside cover is color page rate PLUS 15%. Back inside cover is color page rate PLUS 10%. Inside spreads are color rate for two pages PLUS 20%.
Target
Magazine
Ad
Specifications
for
Print
Target
Magazine
Ad
Specifications
for
Print
Target
Magazine
Ad
Specifications
for
Print
Publication size: 8-3/8’’ x 10-7/8’’ (trim)
Trim: Final page dimensions
Bleed: Size required for an ad to bleed off the edges of a page (1/8’’ past trim).
Safety/Live Area: All text and graphics not intended to bleed (1/4’’ from trim).
Full page
8.375” x 10.875” (trim)
Full 8.625”
page x 11.125”
bleed:
safety/live
7.875” x 10.375”
8.375” xarea:
10.875“
Half page horizontal
7” x 5”
(no bleed)
non-bleed ad: 7” x 10”
Half page horizontal
7” x 5”
1/3 page Square
(previously called
2/3 Column Page Ad)
page
vertical
1/31/3
page
vertical
2.25”
x 10“
2.25”
x 10“
4.625” x 5”
(no bleed)
(no bleed)
1/6 page
(previously called
1/3 Column Half Page Ad)
2.25” x 5”
page
vertical
2/32/3
page
vertical
4.625”
x 10“
4.625”
x 10“
1/4 page
3.5” x 5”
(no bleed)
(no bleed)
1/3 page Square
(previously called
2/3 Column Page Ad)
4.625” x 5”
1/6 page
1/4 page
(previously called 1/3 Column Half Page Ad)
3.5” x 5” 2.25” x 5” (no bleed)
Materials required for print products
• PDF/X-1a files are required for all ads. View specifications at www.swop.org or http://www.adobe.com/designcenter/
acrobat/articles/acr6pdfx.html.
• Fonts must be outlined or embedded.
• All colors should be converted to CMYK (except black text).
• Crop marks and color bars should be outside printable area (12-point offset).
• Only one ad per PDF document. (Submit full-page spreads as single-page files, indicating right-hand page [RHP] and
left-hand page [LHP] in file names.)
Document setup
• Use QuarkXPress or Adobe InDesign for ad layouts. For information on creating a PDF/X-1a, visit www.adobe.com.
• Photoshop: 300 dpi CMYK or grayscale, 600 dpi minimum bitmap, flattened layers, TIF or EPS format, binary encoding
(no JPG and no extra channels).
• Illustrator: Outline all fonts, flatten transparencies, embed all elements (no links).
• All fonts should be Type 1 or OpenType. (Multiple Master Fonts are strongly discouraged.)
• All colors must be CMYK (except black text); no PMS/Pantone colors.
• Ink density is not to exceed 300%.
• Black text 12 points or smaller should be black only. (C=0%, M=0%, Y=0%, K=100%).
• Reversed text must be a minimum of 10 points.
Unacceptable file types
• Microsoft Word, Excel, PowerPoint or Publisher and Adobe Pagemaker or Freehand files will not be accepted.
If you need assistance with your ad creation, contact Lorel Brown, Ascend Integrated Media, at 913-469-1110.
Submitting digital files
• Contact Lorel Brown (above) for your upload instructions and unique login and password.
Proofs
• Contract proofs are required for all ads. A contract proof printed at 100% with registration marks and color bars can
be used for color accuracy, if SWOP-approved. View specifications online at www.swop.org. Without an accurate
SWOP-provided proof, Ascend Integrated Media cannot be held responsible for the outcome of color on press.
Submitting required proofs
• Mail proofs to:
Ascend Integrated Media LLC
Attn: AME
7015 College Blvd., Suite 600
Overland Park, KS 66211
913-469-1110
Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability.
The publisher is not responsible for the final reproductive quality of any provided materials that do not meet the
defined specifications of the publication. Although every effort is made to preserve advertising materials in their
original condition, publisher is not responsible for lost or damaged advertising materials after publication.
Target Online Specifications
• Ads for eBlasts must be in GIF or JPG format at 72 dpi, RGB and submitted at actual size.
(SWF files are not accepted).
• URL must be submitted along with creative material by email or in a Word document.
Both the ad and the URL for linking are subject to the approval of the association.
• The maximum ad file size is 100kb–125kb.
• All third-party vendor supplied tags are subject to approval and must be accompanied by actual GIF
or JPG image(s) and destination URL. In addition, tags need to be distinct for email or site usage.
Size: 300 x 100 pixels (both positions are the same size)
Cost: Banner ads are $750 per month per position. Two positions are available each month.
Target Online Schedule for eBlasts
January
Sales Deadline:
Ad Materials Deadline:
Deploy Date:
January 4
January 11
January 18
July
Sales Deadline:
Ad Materials Deadline:
Deploy Date:
July 5
July 12
July 19
February
Sales Deadline:
Ad Materials Deadline:
Deploy Date: February 1
February 8
February 15
August
Sales Deadline:
Ad Materials Deadline:
Deploy Date:
August 2
August 9
August 16
March 1
March 8
March 15
September
Sales Deadline:
Ad Materials Deadline:
Deploy Date:
September 6
September 13
September 20
April
Sales Deadline:
Ad Materials Deadline:
Deploy Date:
April 5
April 12
April 19
October
Sales Deadline:
Ad Materials Deadline:
Deploy Date:
October 4
October 11
October 18
May
Sales Deadline:
Ad Materials Deadline:
Deploy Date:
May 3
May 10
May 17
November
Sales Deadline:
Ad Materials Deadline:
Deploy Date:
November 1
November 8
November 15
June
Sales Deadline:
Ad Materials Deadline:
Deploy Date:
June 7
June 14
June 21
December
Sales Deadline:
Ad Materials Deadline:
Deploy Date:
December 6
December 13
December 20
March
Sales Deadline:
Ad Materials Deadline:
Deploy Date:
Published by the Association for Manufacturing Excellence
Target Advertising Contract Terms and Conditions
Right of Refusal
Publisher’s Protective Clause
All advertisements are subject to approval. AME reserves
the right to reject or cancel any and all advertising at any
time at its sole discretion. This includes advertising the
publisher believes is not in keeping with the publication’s
standards, policies and principles. In such an event,
AME will return any unused advertising fees paid. The
words “paid advertisement” will be placed above any
advertisement that resembles editorial content or may be
mistaken for editorial content.
Advertiser assumes all responsibility for the content of
its advertisements and for the obligations of its agents or
representatives. The advertiser agrees to be solely liable
for the content of its advertising.
Advertising Contract
No advertisement will be accepted without a signed
advertising contract.
Rate and Contract Changes
Proper notification will be given of any rate changes,
and contracts may be canceled at the time the change
in rate becomes effective without incurring a short rate
adjustment, provided the contract rate has been earned
up to the date of cancellation.
Cancellations
No cancellations will be accepted after the closing dates.
Contracts may be canceled by advertisers or the publisher
on written notice prior to closing date.
Short Runs
In the event an advertiser is granted a discounted rate
based on multiple insertions and then does not run the
advertisement for the specified number of insertions,
advertiser agrees to pay for the advertisements that ran
at the rate applicable to that number.
Placement
AME does not guarantee or agree to place the advertisement
in a specific position in Target, unless advertiser reserves a
specific position and it is approved by AME.
Modifications and Additional Charges
Service charges will be applied if it is necessary to modify
advertisement materials or if changes are made at the
request of the advertiser. Advertisements created by AME
will be submitted to the advertiser for approval.
Advertiser hereby agrees to indemnify the Association
for Manufacturing Excellence,® AME, AME’s Board
of Directors, Target, Ascend Integrated Media and the
editorial/advertising staff and to defend and hold them
harmless from any and all claims or suits of any kind that
may be asserted against them by others by reason of the
content of any advertisement published in Target.
The liability of AME, AME’s Board of Directors, Target,
Ascend Integrated Media and AME’s editorial/advertising
staff for any error for which they may be held legally
liable shall not exceed the cost of the advertising space.
Any reference to the Association for Manufacturing
Excellence,® AME, or use of the AME logo, in
advertisement shall include the use of the symbol ®.
Payment and Terms
Full payment is due to AME for the initial advertisement
in Target from a new advertiser or agency at the time of
the advertising contract. New is defined as not having
advertised within the previous 12 months. Thereafter,
the advertiser will be invoiced for each insertion of a
multiple insertion order on the issue distribution date.
If any bill is more than ninety (90) days overdue, future
advertising shall be suspended and advertiser agrees to
pay reasonable attorney’s fees and costs for collection.
The Organization Behind Target
The Association for Manufacturing Excellence (AME)
is the premier not-for-profit organization dedicated to
the journey of continuous improvement and enterprise
excellence. AME’s membership is composed of a
trusted network of volunteers who are committed to
leveraging the practitioner-to-practitioner and companyto-company shared learning experience. AME offers its
4,000 members a multitude of valuable resources to help
them stay abreast of current industry developments, and
improve the skills, competitiveness and overall success
of their organizations.
3701 Algonquin Road, Suite 225 | Rolling Meadows, IL 60008-3127 | ph: 224-232-5980 | fax: 224-232-5981 | www.ame.org/target