INTERACTIVE - Current Weather

Transcription

ONE OF THE TOP 5 NEWS &
INFORMATION WEBSITES IN CANADA.
INTERACTIVE
MEDIA KIT | 2013
24.6 million Canadian
wireless subscribers have
access to The Weather Network
mobile properties.
We’re on the go.
Canadian Wireless & Telecommunications Association (CWTA) Q1–Q4 2010
WHY ADVERTISE ON THE WEATHER NETWORK?
INTRODUCTION ................................................................................. 3
REACH ............................................................................................... 4
INTEGRATION OPPORTUNITIES....................................................... 6
Content Integration ............................................................................ 7
Weather-Triggered Campaigns ........................................................ 7
PointCast..............................................................................................8
IP Targeting ......................................................................................... 9
Pre-Roll Video Advertising ................................................................ 9
Weather Direct Email ....................................................................... 10
Skinned Backgrounds ...................................................................... 11
Advertorials ...................................................................................... 11
Weather Maps .................................................................................. 12
Satellite and Radar Maps ................................................................ 12
Watches & Warnings ....................................................................... 12
Canadian Cities Pages ..................................................................... 13
U.S. Cities Pages .............................................................................. 13
International Cities Pages................................................................ 13
Road Construction Report ............................................................... 14
Traffic Cameras Report ................................................................... 14
Highway Reports .............................................................................. 14
The Flu Report .................................................................................. 15
The Snow Report .............................................................................. 15
The Ski Report .................................................................................. 15
Farmzone .......................................................................................... 16
Pollen Forecast ................................................................................ 16
Travel Information ............................................................................ 16
The Marine Forecast ........................................................................ 17
The Golf Report ................................................................................ 17
The Parks Report ............................................................................. 17
Lawn & Garden ................................................................................ 18
APPLICATIONS................................................................................ 19
WeatherEye ....................................................................................... 21
MOBILE ........................................................................................... 24
Mobile Overview ............................................................................... 25
Mobile Web ....................................................................................... 26
Mobile Web Takeover Skins ............................................................. 27
WeatherEye Mobile Application ...................................................... 28
Weather-Triggered Ads .................................................................... 29
Black’s Cross-Platform Takeover ................................................... 30
WeatherEye HD for Tablets ............................................................. 31
Mobile Reach .................................................................................... 33
RESEARCH ...................................................................................... 35
News and Information Website Rankings ..................................... 36
Audience Demographics ................................................................. 37
Audience Demographics by Age ..................................................... 39
Audience Demographics by Geography ......................................... 40
Monthly Page Views ......................................................................... 41
Monthly Unique Visitors ................................................................... 43
Receptivity to Advertising ................................................................ 44
APPENDIX A: ONLINE ADVERTISING SPECIFICATIONS ............... 45
Available Creative Sizes ................................................................... 46
Standard Online Ads ........................................................................ 47
Rich Media Online Ads ..................................................................... 48
Video Media Online Ads ................................................................... 49
Email Ads .......................................................................................... 50
Custom Ad Specs ............................................................................. 50
Production Notes.............................................................................. 51
Sponsorships .................................................................................... 51
Advertorials ...................................................................................... 51
Mobile Ad Specs ............................................................................... 52
Mobile Web Sponsorships ............................................................... 53
Jump Pages ...................................................................................... 53
Standard Landing Pages ................................................................. 54
Click-To-Call Landing Pages........................................................... 54
Online/Tablet Application Ad Specs ................................................ 55
WeatherEye Skins ............................................................................ 55
APPENDIX B: SUBMISSION OPTIONS AND TIMELINES ............... 56
Submission Options and Timelines ................................................ 57
For more information, please call us at 1-877-666-6761 ext. 1276, or email us at [email protected].
2
ONE PROPERTY. MULTIPLE SCREENS.
INFINITE CONNECTIONS. Digital and Mobile Opportunities Canadians do more than just talk about weather—our
weather is what makes us Canadian. And, no one knows
the weather better than The Weather Network. But we
also know advertising. We have the properties. We have
the multi-channel opportunities. We have the numbers.
And we have the team to help you optimize and integrate
your media plans, and more importantly, your media
dollars, so you can take advantage of one of the most
discussed topics amongst Canadians—the weather.
TheWeatherNetwork.com, MeteoMedia.com and our
mobile, web and desktop apps offer you the reach and
frequency required to maximize exposure for your
products and services—and the flexibility to connect
with on-the-go Canadians.
TheWeatherNetwork.com is one of the top 5 news &
information websites in Canada,* providing a valuable
lifestyle resource for an average of 5.6 million unique
visitors per month.** And we’re also proud to say that
The Weather Network’s mobile web property is ranked
#1 in the weather category.***
So, if you’re looking to raise brand awareness, generate
leads for your sales force, tap into a captive, loyal audience
to expand your one-to-one campaigns—whatever your
goals, The Weather Network can give you powerful reach
with unique and impactful marketing solutions.
*(Source: comScore, Mar 2011)
**(Source: comScore Media Metrix Mar 2010–Feb 2011)
***(Source: Neilsen Mobile Survey Q4 2010)
TheWeatherNetwork.com and MeteoMedia.com connect
to over 7.6 million unique users each month.
(Source: comScore Media Metrix – Mar 2010–Feb 2011)
3
REACH
WHOM WILL YOU REACH?
TheWeatherNetwork.com and MeteoMedia.com enable
you to reach a large, desirable audience.
TWN
MM
18–49 year olds*
60%
65%
25–54 years old*
61%
65%
Men
49%
47%
Women
51%
53%
HHI $60k+
61%
45%
People with children
35%
42%
*Based on persons 2+
(Source: comScore Media Metrix – May 2011–Oct 2011)
Every day 7 out of 10 Canadian adults check the weather.
(Source: Segmentation Study Environics Apr 2011)
5
INTEGRATION OPPORTUNITIES
THE WEATHEROPPORTUNITIES
INTEGRATION
NETWORK PROGRAMMING
Content Integration
Content integration for your brand. The advertising opportunities with
TheWeatherNetwork.com and MeteoMedia.com give your product or service
communication muscle. In addition to content integration opportunities like
Ski, Snow, Marine, Gardening, UV Level and Highway Conditions, you can also
skin the page with your brand.
Weather-Triggered Campaigns
Use the weather to your brand’s
advantage. Weather-triggered campaigns
at TheWeatherNetwork.com give your
brand the flexibility to harness certain
forecasted weather conditions (temperature,
precipitation, humidex) with the option to
schedule additional ad units.
Establish certain predetermined weather
conditions that make the most sense for
your product or service, and set the terms
for how many ads you’d like to place within
your campaign.
67% of Canadians feel that weather information is important to them.
(Source: Segmentation Study Environics Apr 2011)
7
INTEGRATION
NETWORK PROGRAMMING
The Most Local Forecasts. Available on web and mobile platforms, PointCast
provides weather information as close as 1km/0.6 miles from your favourite
locations using a postal code or GPS-enabled device. PointCast is able to
deliver the most local forecasts on more than 930,000 Postal Codes. No
other weather provider can deliver this type of hyper-local weather forecasts.
Advertise with PointCast.
To get the PointCast forecast, our audience
tells us where they are and who they are.
Now you can reach them too. With userdisclosed data, PointCast gives you an
opportunity to better target, pitch and sell to
our audience than ever before.
“Using Environics and Prizm C2 – we can use 1st party disclosed user information to
help you identify demographics, lifestyles, social values, and more…”
8
Best Local Targeting: Geo and IP Targeting
Get brand exposure only where you need it.
TheWeatherNetwork.com gives you the flexibility to geo-target
your campaign by IP address or content area—country, province
or city. So, you get the exposure you want, where you want it.
And because we forecast weather conditions for more than
3,500 Canadian cities—your brand benefits from the ability
to truly customize where you appear.
Pre-Roll Video Advertising
Interactive video content. Pre-roll video offers your brand
interactivity with associated in-player lower third ad unit.
With TheWeatherNetwork.com and MeteoMedia.com,
you can geo-target your audience—right down to the city.
9
Weather Direct Email
Deliver your brand right to their inbox. The Weather Network
e-newsletters can help you increase your reach. We average
140,000 monthly subscribers to our English and French
WeatherDirect e-newsletters that deliver customized weather
forecasting, right to people’s inboxes. Only one sponsor is shown
per e-newsletter giving you true ownership of the message—
at a cost-effective price.
We reach an average of over 140,000 people each month
with our English and French WeatherDirect e-newsletters.
10
Page Takeovers and Skinned Backgrounds
Put your brand in the spotlight. Add a visual skin with
minimal text that surrounds the content area of the website
or WeatherEye application interface.
Advertorials
A great way to connect with Canadians. Create a page designed
to promote your product or service in the style of an editorial.
Each advertorial usually includes a masthead background and
ad unit, and a right column background and ad unit
Build a brand presence that can’t be ignored with
Page Takeovers and Skinned Backgrounds.
11
Weather Maps
Satellite and Radar Maps
Watches & Warnings
Put your brand on our maps. Your
product or service can become part of
our Canada-wide snapshot of current
conditions, including temperature,
precipitation and more.
Give your brand satellite coverage.
Satellite and Radar Maps are where
Canadians check-in for all the
details about where showers or
thunderstorms are coming from and
in which direction they’re heading.
Align your brand with a trusted
brand. Watches & Warnings on
TheWeatherNetwork.com gives you
the opportunity to advertise with one
of Canada’s most trusted weather
sources. Public warnings, marine
warnings and special meteorological
alerts—Canadians actively seek out
this information from coast-to-coast.
Put your brand on the map with our Weather, Satellite and Radar Maps.
12
BEST
THE WEATHER
LOCAL TARGETING
NETWORK PROGRAMMING
Canadian Cities Pages
U.S. Cities Pages
International Cities Pages
Grow your brand in cities.
TheWeatherNetwork.com offers
current weather conditions as well
as short- and long-range forecasts
to millions of Canadians every day.
Canadian Cities pages enable you to
take your message to more than 3,500
cities across Canada, expanding your
brand reach. And your target base.
Take your brand over the border.
TheWeatherNetwork.com offers
current weather conditions as well
as short- and long-range forecasts
for our friends over the border.
U.S. Cities pages enable you to
expand you brand reach and take
your message to more than 28,000
cities in the U.S.
Go international.
TheWeatherNetwork.com
International Cities pages enable
you to connect with an audience
in more than 1,700 cities outside
of North America.
Expand your brand reach to over 28,000 cities
across America with our U.S. Cities pages.
13
INTEGRATION
NETWORK PROGRAMMING
Road Construction Report
Traffic Cameras
Highway Reports
All roads lead to your brand.
Reach your target through our
Road Construction Report. This report
offers users information about how
to save travel time by knowing what
highways are closed for construction,
how long they’ll be closed, and if there
are any detours.
Connect with commuters. Select
from hundreds of traffic cameras
in Canada and target commuters
through our popular traffic cameras.
They come here to check out whether
traffic is ‘problem free’ or ‘jammed
up’ on their usual route home.
Take your message on the road.
The Highway Forecast and Highway
Conditions Report is where our
users go before they hit the road
so they’re prepared for the driving
conditions ahead. Be there when
they are.
One property. Multi-channel advertising opportunities.
Get the exposure you want. All in one place.
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The Flu Report
The Snow Report
The Ski Report
Tap into specific segments.
TheWeatherNetwork.com enables
you to reach niche interests with
specialty features such as the
Flu Report. Our users log-on daily,
from work or home, on multiple
devices, to learn about incidences
of flu cases across the country.
Seek out an engaged Canadian
audience who actively connect
on TheWeatherNetwork.com.
Dig up more brand awareness.
The Snow Report on
TheWeatherNetwork.com enables
users to prepare for the day ahead.
They connect from work, home—
wherever they may be—to stay
in-the-know on how much snow
has fallen in the past 24 hours, as
well as the condition the snow is in.
Connect with a captive audience.
Target the leisure crowd.
The Ski Report on
TheWeatherNetwork.com is a
popular destination for skiers and
snowboarders who log-on for the
latest ski and snow conditions
across hundreds of resorts in
Canada and the U.S., and even
for some resorts internationally.
Reach your target audience—integrate advertising for your product or service
with specialized content like the Flu Report, the Ski Report, and more.
15
Farmzone
Pollen Forecast
Travel Information
Everything the Canadian farmer
needs to know. Farmzone provides
current conditions, the short- and
long-range forecasts, historical data,
regional overviews and more.
If you’re an allergy sufferer, turn
to the Pollen Forecast for pollen
and spore information in your
area. Low, moderate and high
ratings make it easier for you to
plan your outdoor activities.
Soft, white sand. Warm, turquoise
waters. Good-for-the-soul sunshine.
All the things you want to know
about Caribbean and other tropical
destinations will be at your fingertips
in our Travel Feature.
These are just an example of the specialized content features—
there are many more, including The Dog Park Report, Facts of Fishing,
The Great Outdoors, Stargazing, and more.
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The Marine Forecast
The Golf Report
The Parks Report
Wind speed and direction, wave
heights, tide heights and times,
warnings and more. All are
available for hundreds of locations
across Canada in The Marine
Forecast.
Planning to hit the links today or
on the weekend? The Golf Report
gives you current conditions, the
short- and long-range forecasts
for thousands of golf courses
across Canada.
You’ll find everything you need
to know to make your picnic
enjoyable in our Parks Feature.
Current conditions, and the shortand long-range forecasts for
hundreds of parks across Canada.
Looking to target the leisure crowd? Whether they’re hitting the surf
or the golf turf, you’ll find them here.
17
Lawn and Garden
Advertise with us and watch your brand grow. Current
weather conditions, long-range forecasts, frost forecasts,
gardening tips and information about watering needs, growing
degree days and plant hardiness zones. All to help you plan
and enjoy your gardening activities.
Our Lawn and Garden report is a great way to reach green thumbs
as they make their gardening and landscaping plans throughout
the spring and summer.
18
APPLICATIONS
APPLICATIONS
Applications Overview
Our PC applications rival some of the
largest websites in Canada,* and offer
a variety of unique sponsorship and
advertising opportunities.
Our customized applications offer
connected Canadians valuable information,
such as current local forecasts and active
weather information, right from their
computers. And that’s Mac and PC.
Target, connect, and interact with millions
of Canadians. They’re waiting to engage
with you right now.
*(Source: comScore Media Metrix)
The Weather Network Mac Application is ranked #3 in both the Weather and Top Free Apps categories on
the Apple App Store as of December 2011.
20
APPLICATIONS
The Weather Network Desktop Application
WeatherEye App–Skin–for PC
Keep your eye on your target. Keep your eye on your target.
This application gives you the reach you want with a number
of different advertising opportunities built right in. From
day-part and IP or geo-targeting, to age and gender targeting,
to eather-triggering and sponsorship opportunities - The
Weather Network Desktop Application gives your brand
the ability to stay on-screen the entire time the consumer
interacts with the application. Add to this an uncluttered ad
environment that is designed to showcase your brand, and
you can keep your eye on your target. The Weather Network
Desktop Application averages 1.4 million unique users in
Canada.*
*(Source: comScore Media Metrix Sept - Nov 2011)
WeatherEye App–Skin–for Mac
The Weather Network Desktop Application boasts an average of 1.4 million
Canadian users, generating on average 69 million page views a month.
(Source: comScore Media Metrix & Adobe Site Catalyst Sep - Nov 2011)
21
APPLICATIONS
Desktop Demographics - Q1 FY 2012
WeatherEye PC: 2,010,463 Registered Users
Male
WeatherEye Mac: 44,465 Registered Users
Female
Male
Female
Target
Page Views
Target
Page Views
Target
Page Views
Target
Page Views
Male: 15+
19,603,048
Female: 15+
15,027,051
Male: 15+
1,777,500
Female: 15+
841,995
Male: 18+
19,405,308
Female: 18+
14,881,482
Male: 18+
1,718,312
Female: 18+
807,142
Male: 35+
14,683,453
Female: 35+
10,593,042
Male: 35+
980,762
Female: 35+
324,389
Male: 50+
7,449,500
Female: 50+
5,312,874
Male: 50+
362,482
Female: 50+
128,421
Male: 55+
5,296,534
Female: 55+
3,629,133
Male: 55+
232,894
Female: 55+
80,972
Male: 2-17
321,059
Female: 2-17
227,482
Male: 2-17
83,171
Female: 2-17
48,046
Male: 18-24
1,149,114
Female: 18-24
1,119,681
Male: 18-24
311,208
Female: 18-24
301,051
Male: 18-34
4,721,855
Female: 18-34
4,288,440
Male: 18-34
737,550
Female: 18-34
482,753
Male: 18-49
11,955,807
Female: 18-49
9,568,608
Male: 18-49
1,355,830
Female: 18-49
678,720
Male: 21-34
4,372,595
Female: 21-34
3,971,002
Male: 21-34
607,378
Female: 21-34
319,131
Male: 21-49
11,606,547
Female: 21-49
9,251,170
Male: 21-49
1,225,658
Female: 21-49
515,098
Males: 25-34
3,572,741
Females: 25-34
3,168,759
Males: 25-34
426,342
Females: 25-34
181,702
Male: 25-49
10,806,693
Female: 25-49
8,448,927
Male: 25-49
1,044,622
Female: 25-49
377,669
Male: 25-54
12,959,660
Female: 25-54
10,132,668
Male: 25-54
1,174,210
Female: 25-54
425,118
Males: 35-44
4,899,223
Females: 35-44
3,439,876
Males: 35-44
446,483
Females: 35-44
133,556
Male: 35-49
7,233,952
Female: 35-49
5,280,168
Male: 35-49
618,280
Female: 35-49
195,967
Male: 35-54
9,386,919
Female: 35-54
6,963,909
Male: 35-54
747,868
Female: 35-54
243,417
Male: 35-64
12,598,387
Female: 35-64
9,402,974
Male: 35-64
910,059
Female: 35-64
302,090
Male: 45-54
4,487,696
Female: 45-54
3,524,033
Male: 45-54
301,385
Female: 45-54
109,861
Male: 45-64
7,699,163
Female: 45-64
5,963,098
Male: 45-64
463,577
Female: 45-64
168,534
Males: 55-64
3,211,468
Females: 55-64
2,439,065
Males: 55-64
162,191
Females: 55-64
58,673
Males: 65+
2,085,066
Females: 65+
1,190,068
70,703
Females: 65+
22,299
Males: 65+
(Source: Omniture SiteCatalyst, Average of December 2010, January, and February 2011)
The largest age demographic for WeatherEye is composed of people aged 35–45 years old.
22
APPLICATIONS
The Weather Network Desktop Application
Month
Sep-10
Oct-10
Nov-10
Dec-10
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Page
Views
6012121
52077991
53090759
60758552
66394675
65484576
71086120
67593454
69561804
76350756
74780647
72284289
67900975
68693532
90000000
80000000
70000000
60000000
50000000
40000000
30000000
20000000
10000000
0
Page Views
WeatherEye page views have increased over 1000% since September 2010.
23
MOBILE
MOBILE
Mobile Overview
Take your brand mobile. From mobile web
access and takeover skins to applications,
features such as weather-triggered ads and
more—TheWeatherNetwork.com can offer
you a wealth of opportunities when it comes
to mobile marketing.
TheWeatherNetwork.com is the 3rd largest mobile website in Canada.
(Source: Nielsen Mobile Survey Q3 2011)
25
MOBILE
Mobile Web
A valuable advertising solution for your brand. TheWeatherNetwork.com knows mobile. In fact, we’re innovating the
category. Right now, you can target your message by mobile device, integrate your ad with related content, or even have
your ads appear when triggered by specific weather conditions. That’s not all—we can also host rich media ads, third-party
ad serving, sponsorships and takeover skins on a site that reaches more than 30,000 Canadian and international cities, and
averages over 17.2 million page views per month* and growing!
*(Source: Adobe Site Catalyst Dec 2010 - Nov 2011)
Choose from these three packages:
Basic
Feature Phones & Smartphones
Web Kit
iPhone, Android™ & Palm
BlackBerry®
Advertise on a website that customizes content for more than
30,000 Canadian and international cities—that’s reach!
26
MOBILE
Mobile Web Takeover Skins
Give your brand space. With Mobile Web Takeover Skins, your brand can own both the top and bottom banner,
and you can integrate your creative within the content of the page. Takeover skins are currently available
on Web Kit and BlackBerry mobile sites.
Integrate your product or service with the content on our mobile web properties using takeover skins.
27
MOBILE
The Weather Network Mobile Application
Put your brand in the hands of Canadians on-the-go. From BlackBerry and iPhone smartphones, we can help you
target your message by age and gender, in English and French. Plus, you’ll be able to geo-target your message
to 30,000+ Canadian and international cities. We get more than 125.1 million English and French page views each
month*.
*(Source: Adobe Site Catalyst Sep - Nov 2011)
The Weather Network iPhone Application averages over 85.7 million page
views per month.
(Source: Adobe Site Catalyst (EN & FR combined) Sep - Nov 2011)
28
MOBILE
Weather-Triggered Ads
Use the weather to trigger action for your brand. While you’ll find weather-triggered ads at TheWeatherNetwork.com,
this core competency is also available on our mobile offering. Give your brand the flexibility to harness certain forecasted
weather conditions (temperature, precipitation, humidex) with the option to schedule additional ad units. And push your ads
to cities where the conditions you’ve selected are being forecasted. Finally, you’ll be at the right place at the right time.
With The Weather Network Mobile Application, you can target your audience by location, age, gender, and
more.
29
MOBILE
Black’s Cross-Platform Takeover
Takeover skins really put the spotlight on your brand.
30
MOBILE
WeatherEye HD for Tablets
WeatherEye HD for iPad
WeatherEye HD for BlackBerry® PlayBook™
Ad offerings:
a) 728 x 90
b) 300 x 250
c) 728 x 90 flash ads on BlackBerry PlayBook
d) Age and gender targeting
e) Weather-triggered advertising
f) Geo-targeting
The Weather Network Tablet Application has been downloaded more than 460,000 times as of December 2011
- and the number is growing.
(Source: iTunes connect and BlackBerry App World)
31
MOBILE
The Weather Network HD for
iPad
Give your brand a giant download. April to
December there have been 417,896 downloads
of the WeatherEye HD application. Connect your
brand to the techno-rati and stay in-step with
the way they consume information.
The Weather Network HD for
Blackberry ® PlayBook ™
WeatherEye™ HD for the BlackBerry®
PlayBook™ delivers local weather conditions
and more with the touch of a screen.
The Weather Network HD Application is routinely ranked #1 in both the BlackBerry App World and the Apple
App Store for both the iPhone and iPad.
32
MOBILE
Canadian Wireless Subscribers: 20.1 Million
(Source: Canadian Wireless & Telecommunications Association (CTWA) Q1 to Q3 2011)
The Weather
etwork
1
Mobile App
ept,
ct, an
o
Canadian Wireless ubscribers 20 1 Million
Source: MobiLens September 2011
Mobile Applications
WeatherEye Blackberry Top Cities
Top Cities
Toronto, Ontario
Calgary, Alberta
Edmonton, Alberta
W i nni peg, M ani toba
Ottawa, Ontario
London, England
London, Ontario
Vancouver, British Columbia
Montreal, Quebec
New York, New York
WeatherEye Blackberry Demographics
Page mpressions
675,026
485,128
264,915
229,079
211,102
207,950
178,431
171,010
162,211
134,753
egistere
Toronto, Ontario
Calgary, Alberta
Edmonton, Alberta
Montreal, Quebec
Ottawa, Ontario
London, Ontario
W i nni peg, M ani toba
Las Vegas, Nevada
New York, New York
WeatherEye An roi
20 0
Calgary, Alberta
Toronto, Ontario
Edmonton, Alberta
Ottawa, Ontario
Montreal, Quebec
London, Ontario
egina, askatchewan
askatoon, askatchewan
Winnipeg, Manitoba
ource AdTech Quarterly Average
40 0
60 0
ni
e sers
Page Views
80 0
100 0
120 0
ni
e sers
Page Views
WeatherEye Blackberry
WeatherEye iPhone
2,580,778
1,947,378
1,358,680
1,228,016
1,022,335
899,804
389,580
366,933
34 6,309
294,749
egistere
sers
1,403,339
67% M ale
33% Female
272,558
225,311
208,073
180,728
145,310
133,943
63,209
62,328
55,370
34,800
ept, Oct, an
d Nov
Omniture Quarterly Average
00
10 0
20 0
30 0
40 0
50 0
egistere
60 0
70 0
80 0
90 0
6
267,900
66% M ale
sage
1 00 0
Demographics
sers
340
13,093
ept, Oct, an
d Nov
Mobile App
WeatherEye An roi
Page mpressions
ource
Page Views by Age
267,900
7,847,965
Win ows Mobile
ni e sers
Page Views
983,184
27,622,183
1,403,339
74,058,908
WeatherEye An roi
WeatherEye iPhone Demographics
Page mpressions
Top Cities
Top Cities
47% Female
Page Views by Age
00
ni
e sers
Page Views
983,184
53% M ale
WeatherEye iPhone Top Cities
Top Cities
sers
5
89
34% Female
Page Views by Age
00
ource
20 0
40 0
60 0
80 0
100 0
120 0
ept, Oct, an
d Nov
ource
ept, Oct, an
d Nov
The Weather Network Application for the iPhone has 1.6 million unique
visitors.
(Source: Omniture, Mar 2011)
33
MOBILE
Canadian Wireless Subscribers: 20.1 Million
(Source: Canadian Wireless & Telecommunications Association (CTWA) Q1 to Q3 2011)
e
Canadian
i rele
cri er 20
:
1
Su
Source: MobiLens September 2011
i e
i e
e si es
P
i
Page
essi
e w
e
e i e
e
e
e
e 2011
5
1
1
0
6
21
i onei od
Touc pad
indo
P
i e
Calgary, AB, Canada
8 5 1 ,8 4 5
Android
i
e ses
Page Views
Edmonton, AB, Canada
5 7 5 ,9 8 6
Sym ian
Source: Omniture Q1 Quarter Average (Sep-Nov 2011)
Vancouver, BC, Canada
5 7 3 ,6 3 2
Ot er
Otta a, ON, Canada
4 5 9 ,1 5 8
ali a , NS, Canada
2 3 9 ,6 6 7
1
2 2 6 ,7 9 4
2
amilton, ON, Canada
1 5 5 ,7 2 8
egina, Sa
1 4 9 ,2 5 4
i
a tc e a n
e Visi
1,652,541
s
2 ,9 0 4
ew
2,657
oogle
6
oogle
ap
1 ,5 5 2
a oo
ail
1 ,5 0 3
Source: Q3 2011 Niel en
10
e
e
ail
mail
7
o ile Canada nternet Survey
ive
e Visi
s
2 ,9 7 6
5
9
e
indo
i
4
8
a e
i e e si e
a ce o o
e ea
715,807
6,517,099
a
i
e ses
Page Views
e ae
55 2
ge
15 17
1 7
1 24
14
25 4
2 2
5 44
2 4
45 54
1 1
55
9 2
i e
sage
2,614
2,515
iTune
1
1,497
ouT u e
1 ,1 6 3
T itter
14
948
5
Source: Q3 2011 Niel en o ile Canada nternet Survey
ortal
Email
e at er
Social Net or ing
Searc
Ne
Current Event
ame
Entertainment
u ci
Ban ing Online Trading
3,546
3,245
2,784
2,757
2,519
2,315
2,024
1,901
0
i e
i ee
a eg ies i e Visi
s 000
Source: Q3 2011 Niel en o ile Canada
e
442,330
6,197,114
44
2011
494,404
2,212,259
1 ,1 0 4 ,6 8 7
ondon, ON, Canada
e si es
i e
Toronto, ON, Canada
2 5 3 ,7 2 5
e
Blac erry
ontreal, QC, Canada
i e
e si es
P
i
e ses
Page Views
10
s
12
i e
ess
e
i
P
Source: Omniture Nov 2011
i ies
e
i
14,926,471
Page Views
ea
2,000
4,000
5,641
6,000
6,690
8,000
In terms of unique visitors in the mobile web category, the weather is ranked
third—ahead of social networking, search, entertainments, and more.
(Source: Q4 2010 Nielsen Mobile Canada)
34
RESEARCH
RESEARCH
TheWeatherNetwork.com delivers the largest audience of unique users of any
English specialty television website in Canada.
(Source: comScore MediaMetrix Mar 2011)
Top News & Information Websites
Mar 2011
Unique Visitors (000s)
Reach
Total Internet
25,074
100%
News & Information
23,055
92%
1. theweathernetwork.com
6,508
26%
2. cbc.ca
6,039
24%
3. canoe.ca
4,076
16%
4. Canada.com
3,588
14%
5. Yahoo! Canada news
3,571
14%
Total Canadians 2+ Home and Work Usage (000s)
(Source: comScore Media Metrix Nov 2010 - Oct 2011
TheWeatherNetwork.com has the second highest number of unique
visitors when compared the top news and information websites.
(Source: comScore Media Metrix Mar 2011)
36
THE WEATHER NETWORK PROGRAMMING
RESEARCH
TheWeatherNetwork.com and MeteoMedia.com reach a large, desirable audience
with the following characteristics:
TWN
MM
18–49 year olds*
60%
65%
25–54 years old*
61%
65%
Men 18+
49%
47%
Women 18+
51%
53%
HHI $75k+
61%
45%
People with Children
35%
42%
*Based on persons 2+
(Source: comScore Media Metrix May 11 - Oct 11)
63% of the TheWeatherNetwork.com audience is between the ages of 18 and 49.
(Source: comScore Media Metrix Oct 2010–Mar 2011)
37
RESEARCH
At a Glance
TheWeatherNetwork.com/MeteoMedia.com
TheWeatherNetwork.com has an almost even split between men and women
when it comes to the audience breakdown of unique visitors.
(Source: comScore Media Metrix Oct 2010–Feb 2011)
38
RESEARCH
TWN Age Profile
90% of TheWeatherNetwork.com users are above the age of 18.
39
RESEARCH
Geographic Breakout of Users
TWN.com
MM.com
Ontario
47%
6%
B.C.
14%
0%
Prairies
19%
1%
Quebec
10%
89%
Atlantic Canada
10%
4%
(Source: comScore Media Metrix May 11 - Oct 11]
47% of TheWeatherNetwork.com users are from Ontario.
40
RESEARCH
TheWeatherNetwork.com—Page Views
(Source: Adobe Site Catalyst)
TheWeatherNetwork.com averages 142.3 million page views per month.
(Source: Omniture Site Catalyst May 2010–April 2011)
41
RESEARCH
MeteoMedia.com—Page Views
(Source: Adobe Site Catalyst)
MeteoMedia.com averages 47 million page views per month.
(Source: Omniture Site Catalyst May 2010–April 2011)
42
RESEARCH
Monthly Unique Visitors
Total Canadians 2+ Home and Work Usage (000s)
[Source: comScore MediaMetrix Apr 2010–Mar 2011]
TheWeatherNetwork.com gets an average of over
5.7 million unique users each month.
(Source: comScore Media Metrix Apr 2010–Mar 2011)
43
RESEARCH
iPad users are far more receptive to advertising
Receptivity to Advertising
49%
I am more likely to look at ads
if they have an interesting video
40%
39%
46%
26%
I enjoy ad that have interactive features
27%
40%
I am more likely to click on ads
that are simple text ads
25%
25%
39%
Ads on my connection device
are new and interesting
20%
19%
37%
I like to see what ads can
do on a connected device
23%
19%
Apple iPad
Apple iPhone
All Connected Device Owners
Source: The Nielson Company
49% of iPad users are more likely to look at ads if they have an interesting video.
(Source: The Nielsen Company)
44
APPENDIX A:
ONLINE ADVERTISING SPECIFICATIONS
APPENDIX A:
THE WEATHER
ONLINE
ADVERTISING
NETWORK
SPECIFICATIONS
PROGRAMMING
Available Creative Sizes
728 x 90 Super Banner
468 x 60 Banner
234 x 60 Half Banner
120 x 600
Tower
160 x 600
Tower
300 x 600
Half Page
300 x 250 Big Box
Size
Sponsorship
Transitional Ad
Pageover (Voken) (DHTML)
Max File Size
–
80 k
3rd party hosted only
300 x 250 Big Box
40 k
728 x 90 Super Banner
40 k
234 x 60 Half Banner
20 k
120 x 600 or 160 x 600 Tower
40 k
300 x 600 Half Page
60 k
Applications: PC & Mac 300 x 250
40 k
Weather Direct
20 k; No 3rd-Party Flash
Please note that we are able to accommodate other sizes not included above. Please consult your sales rep for more information.
46
APPENDIX A:
Standard Online Ads—
TheWeatherNetwork.com, MeteoMedia.com, Farmzone, Zoneverte
Formats
Weight
Click-Through
Max 40 kb
file size
All creative must be
accompanied by a working
web based click-through
URL (email addresses not
accepted)
Leaderboard – 728 x 90
Big Box – 300 x 250
Skyscraper – 160 x 600
Half Page – 300 x 600
Half Banner – 234 x 60
TWN/MM Only
.swf, .gif,
.jpg,
standard 3rdparty tags
Max 60 kb
file size
Max 20 kb
file size
Flash creative should use the
IAB standard clicktag
3rd- party tags must
accommodate click tracking
and cache-busting variables
Execution
Flash Notes
Up to 30 seconds
automatic animation,
unlimited during user
interaction.
Flash 6–10 accepted
Audio must be user
initiated.
IAB standard clicktag should
be coded in AS2
Up to 15 seconds
animation.
Backup ads required
(.gif or .jpg)
No audio.
47
APPENDIX A:
Rich Media Online Ads (TWN, MM, FZ, ZV)—
submit all ads to [email protected]
In-unit embedded video
728 x 90, 300 x 250, 160 x 600
Expandable Ads
728 x 90 expands down 360
300 x 250 expands left 600
160 x 600 expands left 320
Top Layer/Voken/DHTML
250,000 pixel stage
(ex. 500 x 500; 1250 x 200; etc)
TWN/MM Only
Catfish Ads
60 pixels x Browser width
TWN/MM Only
Formats
Weight/Design
Click-Through
Execution
Notes
Approved 3rdparty vendor
tags only
Max 40 kb
initial load,
up to 2.2mb
progressive
3rd-party tags must
accommodate click tracking and
cache-busting variables
Up to 30 seconds
automatic
animation, unlimited
during user
interaction.
Audio must be user
initiated, including
volume (on/off)
Expand on user
interaction. Expand
on rollover, retract
on roll-off (or click
open, click close).
Audio must be user
volume (on/off), IAB
close button must
be used
Visible for up to
10 seconds, non
companion TLA
cannot run on
homepages.
No audio; must be
frequency capped
IAB close button
must be used
User initiated
expansion allowed,
as detailed above.
Audio must be user
volume control
(on/off) IAB close
button must be
used
tags only
tags only
Approved 3rd
party vendor
tags only
Max 40 kb initial
load, up to
2.2 mb
progressive.
Z-Index (for
728x90 only)
1,000,000,002+
Max 60 kb initial
load, up to
2.2 mb
progressive
Z-Index
1,000,000,002+
Max 40 kb
initial load,
up to 2.2 mb
progressive
3rd-party tags must
accommodate click tracking and
cache-busting variables
48
APPENDIX A:
Video Media Online Ads (TWN, MM, FZ, ZV)—
Formats
In-Stream Video Ad
Player size = 320 x 240
TWN/MM Only
VAST Compliant Video Ad
Player size = 320 x 240
TWN/MM/Desktop Only
.mov or .mpg
(16:9 or 4:3)
.mov or .mpg
(16:9 or 4:3)
Weight/Design
Click-Through
Execution
Notes
n/a (encoding
done through
Pelmorex)
All videos must be accompanied
by a working web based click
through URL (email addresses
not accepted)
Max length
30 seconds
Must be frequency
capped
n/a (encoding
done through
Pelmorex)
All videos must be accompanied
by a working web based clickthrough URL (email addresses
not accepted) VAST tracking urls
accepted
Max length
30 seconds
Must be frequency
capped
49
APPENDIX A:
Email Product Ad Specs—
Formats
Email Direct Ads
728 x 90 + one 300 x 250 or
160 x 600 or 300 x 600
.gif, .jpg.
No animated
.gifs or 3rdparty tags/
pixels
Weight/Design
Click-Through
Max 40 kb
accompanied by a working web
based click-through URL,
3rd-party redirects accepted
(email addresses not accepted)
Execution
Notes
n/a
Same specs
for all directs;
Bugs, Marine,
Pollen, School
Day, Warnings &
Weather
Custom Ad Product Production Specs—
(TWN, MM)
Formats
Weight/Design
Click-Through
Execution
Notes
Flash 6–10 accepted
Leaderboard – 728 x 90
Big Box – 300 x 250
Skyscraper – 160 x 600
.swf only,
no 3rd-party
tags
Max 40 kb
file size
accompanied by a working web
based click-through URL
(email addresses not accepted)
Flash creative should use the
IAB standard clicktag
Up to 30 seconds
automatic
during user
interaction
Audio must be user
initiated
IAB standard
clicktag should be
coded in AS2
Backup ads
required (.gif or .jpg)
Multiple dealer
click through
addresses cannot
be accommodated
50
APPENDIX A:
Production Notes
Web-tagged ads DO NOT support individual URLS for dealers.
Web-tagged ads must be set up with the following:
- A single frame at the end of your ad with a dynamic text box where the tagged/dynamic text will reside.
Please ensure the box will accommodate the longest text string in your dealer list.
- Ensure the font for the dynamic/tagged portion can be embedded. Include it with the ad (.swf and .fla required) if it
doesn’t belong to the Adobe OpenType Font-Folio.
All web-tagged ads must be submitted with a complete dealer listing, a minimum 5 business days prior to launch,
to ensure time for testing the dynamic tagging element.
Sponsorships (TWM, MM, FZ, ZV)
Sponsorships that include logos and backgrounds require extra elements to be submitted, which may include:
- A high-resolution copy of the logo to be used, preferably in .psd, .ai or .eps format
- A background image OR elements from which the TWN designers can build a background image
- Clear, concise instructions for building the background
All sponsorship backgrounds will be created by development and a mock-up will be provided for client approval.
To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start
of the sponsorship.
Advertorials (TWN, MM)
Advertorials require the following to be submitted:
- A high-resolution copy of the logo to be used, preferably in .pdf or .eps format
- Elements for the TWN designers to build any images required
- Clear, concise instructions for building the advertorial
- Advertorial text
All advertorials will be created by development and a mock-up will be provided for client approval. To accommodate
this process, all elements must be submitted a minimum of 5 business days prior to the start of the advertorial.
51
APPENDIX A:
Mobile Product Ad Specs—
Formats
Weight/Design
Click-Through
Execution
Notes
.gif, .jpg or png.
No animated
.gifs
216 x 36 = 5 kb
300 x 50 = 5 kb
Application runs on
BlackBerry Devices
including; Curve,
Pearl, Bold, Storm,
Tour
iPhone The Weather
Network App
.jpg, .gif, png,
standard 3rdparty tags,
HTML5*
300 x 50 = 5 kb
Android The Weather
Network App
.jpg, .gif, png,
HTML5*
216 x 36 = 5 kb
300 x 50 = 5 kb
accompanied by mobile
compliant click-through URL,
3rd-party tracking URLs
accepted.
Application runs
on iPhone and iPod
touch
.jpg, .gif, png,
No animated
.gifs
216 x 36 = 5 kb
300 x 50 = 5 kb
Click-to-call direct URLS cannot
be tracked through our server,
however they can be used for the
following only:
.jpg, .gif, png,
No animated
.gifs
128 x 28 = 5 kb
BlackBerry The Weather
Network/
BlackBerry MétéoÉclair
216 x 36
300 x 50
Windows Mobile App
Mobile Wapsites
(aka Mobile Web Basic)
mobile.theweathernetwork.com
mobile.meteomedia.com
Mobile Websites
(aka Webkit sites)
mw.theweathernetwork.com
mw.meteomedia.com
Mobile Websites
(BlackBerry only)
bbm.theweathernetwork.com
bbm.meteomedia.com
.jpg, .gif, png,
HTML5*
.jpg, .gif, png,
HTML5*
iPhone App
Android App
Web Kit Site
BlackBerry Site
iPad App
See Special
Production
Notes below for
Jump page specs
Application runs on
Mobile phones that
utilize the Android
Operating System
Application runs
on mobile phones
that utilize the
WinMobile OS
Runs in any mobile
web browser
300 x 50 = 5 kb
Runs in Webkit
browsers on iPhone
and Android devices
only
300 x 50 = 5kb
Runs on BlackBerry
phones with OS
version 4.6 and
above
*Please note, any HTML5 executions will require additional testing to ensure correct functionality.
52
APPENDIX A:
Mobile Component Production Notes
Mobile Web Sponsorships:
There are 2 types of Mobile Web Sponsorships: Mobile Web Basic and Web Kit/BlackBerry. Mobile Web Basic does
not support custom skinning. Web Kit/BlackBerry sponsorships follow the same guidelines as web sponsorships
and require extra elements to be submitted, which may include:
All sponsorship backgrounds will be created by development and a mock-up will be provided for client approval.
To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start
of the sponsorship.
Jump Pages (Mobile Compliant web pages):
Jump pages can be built by TWN developers for clients who do not have mobile sites or mobile-compliant pages
to link to. These require extra elements to be supplied, which may include:
- Header image
- Other images to be used in the jump page
- Text for inclusion on the page (recommended 25–30 words) + font preference
- Phone number (for click to call—it is recommended that the advertiser provide a unique 1-800 number to track calls)
- Clear, concise instructions
Jump pages can be built as Basic, Premium or Microsites. For further details, see page 6 of the TWN Development—
Sponsorship Guidelines document.
For clients providing their own jump pages, to ensure compatibility across all platforms, please follow the guidelines
below, or refer to the MMA guidelines point 2.2 (http://mmaglobal.com/mobileadvertising.pdf).
53
APPENDIX A:
Standard Landing Pages
Header image should be 300 pixels wide and no more than 5 kb. Image should be static: .jpg, .gif (no animation)
and .png are acceptable.
Text: Limited to 1,000 characters (recommended 25–30 words)
Must be xhtml/mobile-compliant page; should be no more than 20 kb
*It is recommended to keep images and image sizes small, and text condensed.
Click-to-Call Landing Pages
Header image should be 300 pixels wide and no more than 5 kb. Image should be static: .jpg, .gif (no animations)
and .png are acceptable.
Text: Limited to 1000 characters (recommended 25–30 words)
Click-to-Call action text: Limited to 50 characters
Phone number: area code plus number
Must be xhtml/mobile-compliant page; should be no more than 20 kb
*It is recommended to keep images and image sizes small, and text condensed.
54
APPENDIX A:
PC and Tablet Application Product Ad Specs—
Formats
Application Ads – 300 x 250
The Weather Network App PC
MétéoÉclair PC
The Weather Network App MAC
MétéoÉclair MAC
The Weather Network App
Skin
.swf, .gif, .jpg,
standard
3rd party tags
Weight/Design
Click-Through
Execution
Notes
Max 40 kb
Web click URL, no email
addresses, Flash creative should
use the IAB standard clicktag
Up to 15 seconds
automatic
during user
interaction
Flash 6–10
accepted. IAB
standard clicktag
should be coded in
AS2. Backup ads
required (.gif or .jpg)
No audio.
www.iabcanada.com/clicktag
.png, .gif
(animated .gif
allowed)
Max 80 kb
Web click URL,
no email addresses
n/a
Margin: 60 pixels on
top/bottom, 40 pixels
on left/right of the
application. Cannot
use the colour
#ff00ff (255, 0, 255)
The Weather Network App
HD for iPad
.jpg, .gif, .png,
standard 3rdparty tags
No Flash,
HTML5*
728 x 90 = 40 kb
300 x 250 = 40 kb
addresses
n/a*
Application runs on
iPad devices
The Weather Network
App HD for BlackBerry®
Playbook™
.jpg, .gif, .png,
.swf
728 x 90 = 40 kb
addresses
n/a
Application runs
on BlackBerry
PlayBook devices
810 x 560 (max size)
The Weather Network App PC,
MétéoÉclair PC
The Weather Network App MAC
MétéoÉclair MAC
*Please note, any HTML5 executions will require additional testing to ensure correct functionality/animation.
The Weather Network App Skins
This is a type of sponsorship and requires extra elements to be submitted, which may include:
All WeatherEye skins created by the Pelmorex design team include a mock up for client approval. To accommodate
this process, all elements must be submitted a minimum of 5 business days prior to the start of the sponsorship.
55
APPENDIX B:
SUBMISSION OPTIONS AND TIMELINES
APPENDIX B:
SUBMISSION OPTIONS AND TIMELINES
Submission Options
Submission via Email
Creative should be sent to [email protected].
Most creative can be submitted via email. Creative should be sent as file attachments, not embedded
images. We recommend zipping multiple files together using WinZip.
Please note: Any zip attachment that include javascript files, such as “AC_RunActiveContent.js” will be
blocked by our servers.
Anything over 3MB in size should be sent via FTP (see below).
Submission via FTP
Large files should be sent to our servers using File Transfer Protocol (FTP). Anything over 3MB should be
sent in this way. Please be descriptive, but concise with your file names so that it is easy to find your files.
If submitting files via FTP, you must send an email to [email protected] indicating that files have
been uploaded.
FTP Address: ftp2.twncs
Username: clientaccess
Password: ftpsite
Submission Timelines
Type of Creative
Creative Submission Deadline
Notes
Standard Creative
3 business days prior to campaign start
n/a
Rich Media Creative
n/a
New formats / sizes
May require development work
Web Tagged Ads
Requires Pelmorex Design Team
development work
Production Elements
Requires Pelmorex Design Team
development work
57
For more information,
please call us at 1-877-666-6761 ext. 1276,
or email us at [email protected].
All trademarks are property of their respective owners.
58

INTERACTIVE - Current Weather

Transcription

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