Retail Advertising Rates

Effective January 2014
Retail Advertising Rates
Journal Publishing Company, Inc.
P.O. Box 909 • Tupelo, MS 38802
1242 South Green St. • Tupelo, MS 38804
djournal.com
Retail Advertising • 662-842-2614
Advertising Director
Richard Crenshaw • 662-678-1550
Classified Advertising • 662-842-2622
Creative Solutions Manager
Paula Hall • 662-678-1559
National/Agency Coordinator
Amy Speck • 662-678-1611
Missha Rogers • 662-678-1506
Multi Media Sales Director
Pam Montgomery • 662-678-1605
Interactive Director
Ashley Elkins • 662-678-1651
Publisher/CEO
Clay Foster • 662-678-1505
Business Office • 662-842-2611
Circulation Department • 662-842-2613
Facsimile • 662-620-8301
Index
Page
Products
Newspapers............................................................. 3
Total Market Coverage Product................................ 3
Magazines................................................................ 3
Tabloids.................................................................... 4
Retail Newspaper Rates
Rates for Non-Modular Ads...................................... 4
Description of Modular Ads...................................... 4
Calculator................................................................. 4
ROP Ad Sizes...................................................... 5, 6
Tabloid Ad Sizes....................................................... 7
Preprints......................................................................... 8
Commissions & Terms of Payment.................................. 9
Rate Policy...................................................................... 9
National & Classified Advertising.................................... 9
Special Rates.................................................................. 9
Color Rates..................................................................... 9
Contract & Copy Regulations........................................ 10
Special Days/Pages/Features....................................... 10
Closing Times/Deadlines............................................... 10
Mechanical Measurements.............................................11
Ad Submission...............................................................11
JPC Newspapers Map................................................... 12
Who we are…
Journal Inc. is divided into three operating divisions, Journal Publishing,
Journal Logistics and Journal Interactive. We first published in 1870 as the
Lee County Journal, and are now the largest locally owned daily newspaper
in the state, read by more than 85,000 Northeast Mississippians each day.
Community owned. In 1934 George and Anna K. McLean purchased
the newspaper with fewer than 500 subscribers. In 1972 they founded a
non-profit charitable organization, CREATE (Christian, Research, Education,
Action, Technical, Enterprises) to stimulate private giving and improve the
quality of life throughout Northeast Mississippi. In 1983 the McLeans gave
the newspaper to the community through CREATE rather than selling it for
millions of dollars to a national newspaper chain. Through CREATE, Journal
Publishing has given more than $10 million dollars back into the community
which has had a turnaround effect of more than $65 million.
Journal Publishing is our print media division, made up of the Northeast
Mississippi Daily Journal, eight weeklies and six total market coverage
products. Area weeklies are the Pontotoc Progress, the Monroe Journal, the
Chickasaw Journal, the Itawamba County Times, Ripley’s Southern Sentinel,
Ashland’s Southern Advocate, the New Albany Gazette and Oxford Citizen.
With total market coverage products, the Lee County Neighbors, Tippah
Plus, Gazette Guide, Alcorn County Local Values, Pontotoc Plus, and the
Times-Plus in Itawamba County, our printed products distribute to 148,900
households and reach more than 327,000 readers.
Journal Logistics is our commercial real estate division that consists of
more than one million square feet of space. Mr. McLean built incubator
warehouses in the early 50’s to provide fledging manufacturers a start with
affordable space. We now provide area, state, and national companies
inventory management, warehouse leasing and commercial offices.
Journal Interactive is our newest division. It is comprised of nine websites
which provide the people of Northeast Mississippi the latest in national,
state, and most importantly, local news, sports, weather, business, and
advertising. Sites are djournal.com, NeMissJobs.com, nemshomes.com,
monroecountyjournal.com, chickasawjournal.com, itawambatimes.com,
pontotocprogress.com, newalbanygazette.com, southernsentinel.com,
southern-advocate.com and oxfordcitizen.com.
The future. This year, we celebrate 144 years of service. However, the past
is history. We look forward to the future as we continue to invest, act as a
model for community involvement, and promote projects that will insure the
continued growth of Northeast Mississippi. Hopefully we can be of future
service to you.
a subsidiary of
:: PRODUCTS
:: MAGAZINES
The Bridal Journal of Northeast
Mississippi is published in February and
is inserted into the Daily Journal and
each of the weekly newspapers, more than
59,000 homes. It also features advertorials
from area newlyweds.
:: DAILY & WEEKLY NEWSPAPERS
The Northeast Mississippi Daily Journal has a circulation of
31,606 weekdays and 32,567 Sundays, with daily readership
of more than 78,000. The Journal publishes every day except
Christmas Day.
Journal Publishing prints eight weekly newspapers. The Pontotoc
Progress, Monroe Journal, Itawamba County Times, New Albany
Gazette, Oxford Citizen, Chickasaw Journal, Southern Sentinel,
and Southern Advocate. See page 12 of this rate card for
circulations, publication days, and area of coverage.
:: TOTAL MARKET COVERAGE PRODUCTS
Lee County Neighbors is a newspaper
that is zoned with the Daily Journal
every Thursday in Tupelo and Lee
County. In addition to those 18,000
homes, it also goes to 13,000 nonsubscriber homes for a total circulation
of 31,000.
The Times-Plus is also a Wednesday
broadsheet shopper that goes to
11,400 Itawamba County nonsubscriber and Itawamba County
Times subscriber homes.
Pontotoc Plus is a Thursday
broadsheet shopper reaching 6,500
nonsubscriber households in Pontotoc
County.
Tippah Plus is a broadsheet shopper
that is mailed to 6,900 Tippah County
nonsubscriber households every
Thursday.
Alcorn County Local Values is a
Friday product mailed to 18,000 +
homes in Alcorn County.
Gazette Guide serves 11,300
households in Union County on
Wednesdays.
The Source is the place to find out all you
need to know about Tupelo and
Lee County. This June magazine is
zoned to 18,000 Lee County subscribers with
extras going to the Community
Development Foundation, Convention &
Visitors Bureau, and area churches for
additional distribution throughout the year.
Tupelo Traveler is a pamphlet sized guide to
regional dining, shopping and entertainment.
10,000 copies are distributed to Tupelo hotels,
restaurants, and other high traffic tourist areas.
North Mississippi Health Journal
publishes in the Daily Journal in April
and October. In addition to the full daily’s
circulation, copies can be found in area
hospitals, waiting rooms, and participating
advertisers businesses.
Mud & Magnolias is a lifestyle magazine
highlighting the best parts of the area and
state. Coming out every other month, each
edition makes its way into the hands of Daily
Journal subscribers as well as individual
magazine subscribers. There are also
copies in advertising businesses as well as
other high-traffic areas.
North Mississippi Parent addresses
relevant issues in society to give parents
advice and guidance in their journey. A
quarterly publication, North Mississippi
Parent is distributed to Daily Journal
subscribers as well as high traffic areas in
the community.
Journal Publishing Company :: Retail Rates effective January, 2014
3
:: TABLOIDS
The Business Journal publishes the first
Friday each month in the Daily Journal.
In addition to the full circulation, extra
copies are delivered by the Community
Development Foundation.
View Magazine is a full circulation
product publishing every Sunday,
that features television and movie
schedules for the week.
:: RATES FOR NON-MODULAR AD SIZES
:: MODULAR AD SIZES
Journal Publishing has joined the ranks of many national
newspapers in converting to modular advertising units.
Rates listed are non-contract, per column inch.
Day-Of-Week
Mon-Sat
Sunday
Premium
0.0%
3.0%
Rate
22.75
23.43
By employing modular ad sizing, the Journal has replaced
designing ads by columns or inches, with logical page portions,
such as full, half, quarter, eighth, etc.
15% discount for two zone combo.
Discounts encourage you to take advantage of our new design
initiative.
:: D
ETERMINE YOUR ANNUAL
SPENDING LEVEL
4
Commitment
Level
$1,000
$1,200
$1,450
$1,750
$2,100
$2,500
$3,000
$3,600
$4,500
$5,500
$6,500
$7,500
$9,000
$11,000
$13,000
$15,500
$19,000
$23,000
$27,000
$32,000
$39,000
$50,000
$60,000
$70,000
$80,000
$100,000
$110,000
$140,000
$165,000
$200,000
$250,000
$300,000
$350,000
$425,000
$500,000
Rates may also be viewed at djournal.com
Our aim is to provide the same standardized sizes and target
opportunities found in other media, such as magazines, the
Internet, TV and radio.
% Discount
off Base Rate
10.00%
11.25%
12.50%
13.75%
15.00%
16.25%
17.50%
18.75%
20.00%
21.25%
22.50%
23.75%
25.00%
26.25%
27.50%
28.75%
30.00%
31.25%
32.50%
33.75%
35.00%
36.25%
37.50%
38.75%
40.75%
42.75%
44.75%
46.75%
48.75%
50.75%
52.75%
54.75%
56.75%
58.75%
60.75%
:: FREQUENCY DISCOUNTS
An advertiser who publishes two or more ads within a 7 day
period will receive the following discount off of each ad. To
qualify ads must be scheduled on the same order, with no size,
copy or zone changes. Frequency discounts do not apply to
tabloid rates.
Frequency
1x
2x
3x
4x
5x
6x
7x
% Discount
0%
20%
25%
30%
35%
40%
45%
:: CALCULATE YOUR OPTIONS
A.Base rate$______________
(from chart, top left)
(Deduct from Base rate)
B.Annual discount _________% (from chart, bottom left)
–$______________
Subtotal$______________
C.Frequency discount _________% –$______________
(Deduct from Subtotal)
(from chart, above)
D.Color +$______________
(Color is charged at 15% of your base
rate, per day. Minimum charge is $25,
maximum $200. Limited availability.)
TOTAL FOR ONE AD$______________
:: FULL RUN ROP AD SIZES AND RATES
:: DOMINANCE
Ad Units > 1/2 page
FULL PAGE
3/4 PAGE
6 columns x 20.5 inches
$2,494.54
Mon-Sat
$2,569.10
Sun
5 columns x 17 inches
$2,047.50
$2,108.70
DOMINANCE ad units are designed for advertisers seeking maximum visibility
within the newspaper and on the page.
These units are ideal for announcing unique events, reinforcing marketplace status
or driving maximum response in a short time. Be sure your ad copy is well organized
and easy to follow.
For best results, DOMINANCE ad units should run 2 - 3 times in a 7-day period.
Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings
:: IDENTITY
Ad Units >1/4 - < 1/2 page
1/2 VERTICAL
3 columns x 20.5 inches
$1,357.32
Mon-Sat
$1,397.89
Sun
1/2 HORIZONTAL
6 columns x 10 inches
$1,325.76
$1,365.38
1/2 TALL
4 columns x 16 inches
$1,456.00
$1,499.52
IDENTITY ad units are designed for advertisers
seeking balance between page dominance and
frequency. These ads offer ample message space at a
price that allows a more frequent run schedule.
Ideal for announcing events, branding and defining your
market niche, the units encourage sustained customer
response over time.
For best results, IDENTITY ad units should run 2 - 4
times in a 7-day period.
Suggested for: Seminars; Merchandising; Events
:: IMPRESSION
1/4 VERTICAL
3 columns x 10 inches
$680.79
Mon-Sat
Sun
$701.14
1/4 HORIZONTAL
4 columns x 8 inches
$691.60
$712.27
1/5 PAGE
4 columns x 6 inches
$518.70
$534.20
1/6 PAGE
2 columns x 10 inches
$453.86
$467.43
1/7 PAGE
3 columns x 6 inches
$389.03
$400.65
1/8 VERTICAL
2 columns x 8 inches
$345.80
$356.14
Ad Units 1/ 8 - 1/4 page
1/8 HORIZONTAL
3 columns x 5 inches
Mon-Sat
$324.19
Sun
$333.88
1/9 PAGE
2 columns x 7 inches
$302.58
$311.62
IMPRESSION ad units are designed for advertisers seeking to optimize
reach and frequency.
These units are ideal for building and maintaining awareness.
These units provide sufficient space for a complete message at low cost
for consistent response.
For best results, IMPRESSION ad units should run 3 - 5 times in a 7-day
period.
Suggested for: Image Branding; Small Business; Health Care
Journal Publishing Company :: Retail Rates effective January, 2014
5
:: AWARENESS
A12 VERTICAL
A12 BANNER
2 columns x 6 inches
$266.18
Mon-Sat
$274.13
Sun
A4 VERTICAL
1 columns x 4 inches
$88.73
Mon-Sat
$91.38
Sun
6 columns x 2 inches
$266.18
$274.13
A10
2 columns x 5 inches
$221.81
$228.44
A4 HORIZONTAL
2 columns x 2 inches
$88.73
$91.38
A3
1 column x 3 inches
$66.54
$68.53
A8
A6
2 columns x 4 inches
$177.45
$182.75
2 column x 3 inches
$133.09
$137.07
A2 VERTICAL
A2 HORIZONTAL
1 column x 2 inches
$44.36
$45.69
A5
1 column x 5 inches
$110.91
$114.22
2 columns x 1 inch
$44.36
$45.69
Small Ad Units
AWARENESS ad units are designed for advertisers seeking to
maximize long-term awareness and reach.
These units are ideal for businesses where top-of-mind awareness
is critical in a short decision-making period. The abbreviated ad
content allows limited copy changes and is designed to create a
compelling call to action.
For best results, AWARENESS ad units should run 4 - 7 times in a
7-day period.
Suggested for: Repair & Service; Restaurants; Notices
COLUMN WIDTH MEASUREMENTS:
6 col. = 10"
5 col. = 8.312"
4 col. = 6.625"
Full depth of standard broadsheet page: 20.5"
Maximum depth allowed less than full page: 17"
6
Rates may also be viewed at djournal.com
3 col. = 4.937" 2 col. = 3.25"
1 col. = 1.562"
:: TABLOID AD SIZES AND RATES
SHORT TAB
FULL PAGE
HALF PAGE HORIZONTAL
HALF PAGE VERTICAL
1/4 PAGE VERTICAL
1/4 PAGE HORIZONTAL
1/8 PAGE HORIZONTAL
10 inches x 10 inches
4.937 inches x 5 inches
10 inches x 5 inches
10 inches x 2.5 inches
4.937 inches x 10 inches
4.937 x 2.5 inches
LONG TAB (Business Journal)
FULL PAGE
HALF PAGE HORIZONTAL
HALF PAGE VERTICAL
1/4 PAGE VERTICAL
1/4 PAGE HORIZONTAL
1/8 PAGE HORIZONTAL
6 columns x 12.5 inches
3 columns x 6 inches
6 columns x 6 inches
6 columns x 3 inches
3 columns x 12.5 inches
3 columns x 3 inches
TABLOID COLUMN WIDTH MEASUREMENTS:
6 col. = 10"
3 col. = 4.937"
Journal Publishing Company :: Retail Rates effective January, 2014
7
:: PREPRINTED INSERTS
Full Run Rates – Daily
Cost per thousand
Std Tab
Pages Pages 1
12
25
Single Sheet $42 $4014
2
4
5250 4988
4
8
56
5320
6
12
60
57
8
16
6475 6151
10
20
6875 6531
12
24
7325 6959
14
28
7750 7363
16
32
82
7790
50
18
36
85 8140
Frequency
13-35 36-54
$3803 $3718
4725 4620
5040 4928
54
5280
28
58 5698
6188 6050
6593 6446
6975 6820
7380 7216
7730 7566
Full Run Rates – Sunday
55-79
$3591
4463
4760
51
5504
5844
6226
6588
6970
7320
80+
$3380
42
4480
48
5180
55
5860
62
6560
6910
Frequency
36-54 55-79
$3806 $3676
4840 4675
5148 4973
5544 5355
6028 5823
6446 6226
68426609
7216 6970
7612 7353
7962 7703
*Add $3.50 per increase of 2 std or 4 tab pages
*Add $3.50 per increase of 2 std or 4 tab pages
Zone Run Rates – Daily
Zone Run Rates – Sunday
Cost per thousand
Std Tab
Pages Pages 1
12
Single Sheet $4732 $4495
2
4
5880 5586
4
8
6272 5958
6
12
6720 6320
8
16
7252 6889
10
20
77
7315
04
12
24
82 7794
14
28
8680 8246
16
32
9184 8725
18
36
9576 9117
Frequency
13-35 36-54
$4259 $4164
5292 5174
5645 5519
6048 5914
6527 6382
6930 6776
7384 7220
7812 7638
8266 8082
8658 8474
55-79
$4022
4998
5331
5712
6164
6545
6973
7378
7806
8198
80+
$3786
4704
5018
5376
5802
6160
6563
6944
7347
7739
Cost per thousand
Std Tab
Pages Pages 1
12
Single Sheet $4844 $4602
2
4
6160 5852
4
8
6552 6224
6
12
7056 6703
8
16
7672 7288
10
20
8204 7794
12
24
8708 8273
14
28
9184 8725
16
32
9688 9204
18
36
10080 9596
Frequency
13-35 36-54
$4360 $4263
5544 5421
5897 5766
6350 6209
6905 6751
7384 7220
7837 7663
8266 8082
8719 8525
9111
8917
55-79
$4117
5236
5569
5998
6521
6973
7402
7806
8235
8627
*Add $3.50 per increase of 2 std or 4 tab pages
*Add $3.50 per increase of 2 std or 4 tab pages
Scheduling & Shipping Requirements:
Shipping Address:
Northeast Mississippi Daily Journal
1242 South Green St.
Tupelo, MS 38804
All pre-prints should be scheduled 14 days in advance.
Material arrival not later than 7 days prior to insertion.
Publisher reserves the right to omit any insert arriving
late.
Shipments received damaged, wet, or in such condition as to complicate our ability to insert will be photographed and held for instructions from the advertiser.
Receiving Hours: Monday - Friday 7 a.m. - 4 p.m.
8
Cost per thousand
Std Tab
Pages Pages 1
12
13-35
25
09
Single Sheet $43 $41 $3893
2
4
55
5225 4950
4
8
5850 5558 5265
6
12
63
5985 5670
50
8
16
68 6508 6165
10
20
7325 6959 6593
12
24
7775 7386 6998
14
28
82
7790 7380
50
16
32
86 8218 7785
18
36
90
8568 8135
Rates may also be viewed at djournal.com
80+
$3460
44
4680
5040
5480
5860
6220
6560
6920
7270
80+
$3875
4928
5242
5645
6138
6563
6966
7347
7750
8142
“Supplement to” and actual date not required.
To ensure full circulation send Wednesday 35,000; Sunday
35,000; other days 33,000; cost based on actual paid.
Total market coverage product, Thursday, requires additional 13,000 supplements.
:: COMMISSION & TERMS OF PAYMENT
:: SPECIAL RATES
Local ROP and Classified rates are noncommissionable.
National rates are commissionable to recognized
advertising agencies.
All rates are net cash with order unless credit has been
approved by the Publisher. Where credit has been
extended, invoices are payable by terms stipulated on the
invoice statement. Publisher will invoice advertiser on a
monthly or cash basis depending on financial condition and
known credit data. Accounts more than 30 days past due
shall bear interest at the rate of 1.5% per month (18% per
annum).
All rates on this card will be subject to the addition of any
local, state or federal tax, if imposed.
Claims for errors in billing must be made within 30 days of
invoice; otherwise, such claims will not be considered.
National Commissionable Rates
Position Pages/Premium Positions
15% maximum commissionable %
Daily: $26.16
Sunday: $26.94
Schools, churches, chambers of commerce and other nonprofit
organizations may enjoy additional discounts in select products.
Documentation of 501(c)3 status required.
Section requests will be accepted on an availability basis only
and cannot be guaranteed. Position requests for specific pages
or page locations will be accepted on a premium basis only, ask
your sales consultant for rate information. Consecutive multiweek agreements supercede single insertion reservations.
PageLimitations
1A 4x, 6x2" only
3A
6 x 10" or 3 x 10" only
Inside Section Front
4x, 6x2" only
Weather (b&w)
4x, 6x2" only
VIEW Front
4x, 6x3" only
Nonprofit Rate
Political Rate
Local candidates for office and political organizations will be
granted the $1,000 investment-level rate. For state and national
political rates, see General Rate Card.
Holiday Rates
Sunday rates and added home delivery distribution apply for
the following holidays: Labor Day and Thanksgiving Day.
:: COLOR RATES
Due to high demand for color, availability is limited
and subject to press capacity. Minimum charge is $25,
maximum $200. Color is charged at 15% of base rate,
per day. Weekly minimum $15/maximum $100.
All standard colors and blends shown in the Newspaper
Association of America (NAA), Ad-Litho Guide, Ad Pro,
Ad/Flex ROP Newspaper Color Ink Book, Vol. 8, are
available. Other colors subject to additional charges. No
minimum size for color ads. See “Mechanical Measurements” on page 11 for color printing specifications.
Journal Publishing Company :: Retail Rates effective January, 2014
9
:: CONTRACT & COPY REGULATIONS
The forwarding of an order or advertising copy by the
advertiser or its agent to the Publisher for publication
shall be considered an unqualified acceptance of all the
rates, terms and conditions under which the advertising
is at the time being sold by the Publisher. The Publisher
shall have the right to correctly classify, edit or reject any
advertisement. Tobacco advertisements not accepted.
Annual agreements are effective for 12 months from the
first day of the month in which they are signed.
Any advertising rate adjustment will be affected by giving
30 days written notice to contract advertisers. Upon
notice, the advertiser has the option to accept the rate
adjustment or terminate the contract without penalty.
The advertiser and advertising agency are jointly
and severally responsible for the content of all
advertisements published at the request of it or its
agent, and shall indemnify, defend and hold harmless
the Publisher from any claim or lawsuit arising out of the
advertisements.
The Publisher accepts no liability for its failure, for
any cause, to insert an advertisement. The Publisher
accepts no liability for an error in an advertisement
for which it may be responsible, except for the cost of
the space occupied by the error. In order to qualify for
allowances, claims for errors must be made within thirty
days from the date of invoice. Credit for errors is allowed
only for the first insertion.
Advertising placed on a no proof basis, including advertising submitted after deadline, is published at the
advertiser’s risk. Copy in such ads cannot be changed.
No allowances or make-goods will be given for ads submitted on a no proof basis.
Every effort will be made to afford an advertising position
desired, however, under no circumstances is position
guaranteed and advertising must be paid for regardless
of position.
Advertising which simulates editorial or news material
must be labeled prominently as ADVERTISEMENT in
10 point type over every two columns and may not be
set in Journal Publishing news text typefaces.
10
Rates may also be viewed at djournal.com
:: SPECIAL DAYS/PAGES/FEATURES
Sunday.Comics, Real Estate, Employment, VIEW,
Parade Magazine, Money Saving Coupons
Monday............................. Kid Scoop, Education
Wednesday.................................Food, NASCAR
Thursday......................... Lee County Neighbors,
Scene
Friday............................. Health & Fitness, Auto,
Home & Garden
Saturday.......................... Faith & Religion, Auto
:: CLOSING TIMES / DEADLINES
Retail Display Advertising*
Copy must be submitted to the advertising sales or
design department by the following deadlines:
Publication Day
Deadline
Sunday
5 pm Thursday
Monday
11 am Friday
Tuesday
11 am Monday
Wednesday
5 pm Monday
Neighbors
11 am Tuesday
Thursday
5 pm Tuesday
VIEW
5 pm Tuesday
Friday
5 pm Wednesday
Saturday
5 pm Wednesday
Ads sent electronically should be sent no later than noon the
day before the scheduled run date; Friday noon for ads that run
Saturday through Monday.
Other Deadlines*
Preprints
Proof Ads
Process Color
One (1) week prior to publication
Advance deadline 24 hours
Advance deadline 5 working days
*Holiday Deadlines will be advanced by one or more days.
:: MECHANICAL MEASUREMENTS
RETAIL ROP
These are the column widths for all standard newspaper
sections. Includes Main News, Local, Sports, and more.
Column WidthsPicas Inches
1
2
3
4
5
6
Double Truck
9p4.5
19p6
29p7.5
39p9
49p10.5
60p
???
1.562"
3.25"
4.937"
6.625"
8.312"
10"
???"
TABLOID
These are the column widths for all tabloid newspaper
sections. See page 7 for modular sizes.
Column WidthsPicas Inches
1/8 Page
1/4 Page
1/2 Page Horizontal
1/2 Page Vertical
Full Page
Short Tab Depth: 10"
Long Tab Depth: 12.5"
4.9
29p7.5
60p
29p7.5
60p
4.937"
4.937"
10"
4.937"
10"
Electronic Prepress
• Advertisements are accepted in digital Macintosh format.
• Ads must be submitted by ad deadline.
• Call your marketing consultant about electronic ad
submission.
Equipment
Submit your digital ads on one of the following media:
• CD ROM
• USB Flash Drive • Emailed Attachment
• Provide Website/FTP site (login, password if required) for
Downloading File
Complete Ad Submission
• Complete ads are accepted in Adobe Acrobat PDF file
format.
• All fonts must be embedded in the PDF.
• Process color ads must be CMYK. Photos and graphics
must be converted to CMYK prior to embedding in the PDF.
EMBEDDED RGB PHOTOS AND GRAPHICS ARE
NOT ACCEPTABLE.
• Complete ads must be submitted with a composite proof.
Element Ad Submission
• Include the document from the page layout program and
all linked photos and graphics.
• Collect screen AND printer font files. Logos and imported
EPS art may contain fonts that might not be collected from
within the page layout program.
• Page/Ad Layout Programs and Artwork supported by our
current Software applications which are periodically updated:
• QuarkXPress 6.52
• Adobe Illustrator CS2 - ver. 12.0.1
• Adobe Photoshop CS2 - ver. 9.0.2
• Adobe Acrobat 8 Professional - ver. 8.1.0
• Do not supply elements in compression programs like
“Stuffit”.
• Supply only elements for a specific publication date on
media.
• Element ads must be submitted with a composite proof.
• Art requiring separation/scanning must be original prints
or emailed originals. No transparencies or slides. DO NOT
SUBMIT PRESCREENED ART.
• All spot and/or PMS colors must be converted and saved
for process CMYK output. (Note: “Process Separation”
box must be checked on all custom colors).
Original Photo/Artwork Resolutions
• Resolution specifications are for art used at actual size
(100%) in page layout program. Scaling art in layout
programs affects output resolution. Example: 300 dpi image
enlarged 400% within layout program actually has output
resolution of 72 dpi.
• Do not select “Resample Image” when changing
resolution under “Image Size” in Photoshop. Resampling
does NOT increase the quality of the image.
• Non-glossy products are 180 dpi at 90 line output screen.
• Glossy products are 200 dpi at FM Hybrick Super Course
• Line art resolution must be 300 dpi.
•P
hotos must be saved as EPS, TIFF,or JPEG in
GRAYSCALE or CMYK.
Photo Toning Specifications – Non-Glossy
Products
• Allow for a 30% dot gain in the mid-tone regions.
• Maximum color saturation is 240%
• Printing Inks Setup in Photoshop must be set at “SWOP
(Newsprint)”. Found under “File: Preferences: Printing Inks
Setup”.
Photo Toning Specifications – Glossy Products
• Allow for a 20% dot gain in the midtone regions.
• Maximum color saturation is 280%
• Printing Inks Setup in Photoshop. Default found under
File: Preferences: printing Inks Setup in Adobe Photoshop
- choose SWOP (Newsprint) the JPC has the following
profiles: DJ ICC Profile 101905 for CMYK and Dot Gain
20% for Grayscale.
Journal Publishing Company :: Retail Rates effective January, 2014
11
COVERING NORTHEAST MISSISSIPPI
Corinth
Ripley
Oxford
NORTHEAST MISSISSIPPI
DAILY JOURNAL
COVERAGE AREA
PRIMARY
SECONDARY
TERTIARY
WEEKLY
LOCATIONS
Northeast
NortheastMississippi
MississippiDaily
DailyJournal
Journal
ServingNortheast
NortheastMississippi
Mississippi
Serving
32,600/35,000circulation
Circulation
32,600/35,000
Publishes:Daily
Daily
Publishes:
Southern
Advocate
Southern
Advocate
Serving
Benton
County
Serving
Benton
County
1,000
Circulation
1,000
circulation
Publishes:
Thursdays
Publishes:
Thursdays
Lee
LeeCounty
CountyNeighbors
Neighbors
Reachesevery
everyhousehold
householdin in
Lee
County
Reaches
Lee
County
29,000circulation
Circulation
29,000
Publishes:Thursdays
Thursdays
Publishes:
Chickasaw
Journal
Chickasaw
Journal
Serving
Chickasaw
County
Serving
Chickasaw
County
6,400
Circulation
6,400
circulation
Publishes:
Wednesdays
Publishes:
Wednesdays
Times-Plus
& Itawamba
County
Times
PlusPlus
Pontotoc
Times-Plus
& Itawamba
County
TimesPontotoc
Serving
of Pontotoc
Serving
all Itawamba
County
Serving
all Itawamba
County
Serving
all ofall
Pontotoc
CountyCounty
13,000
Circulation
11,400
subscribers
& non-subscribers 13,000
11,400
subscribers
& non-subscribers
circulation
Publishes:
Thursdays
Publishes:
Wednesdays
Publishes:
Wednesdays
Publishes:
Thursdays
Columbus
NewNew
Albany
Gazette
Oxford
Citizen
Oxford
Citizen
Albany
Gazette
Starkville
Serving
of Lafayette
County
Serving
Union
County
Serving
Union
County
Serving
all ofall
Lafayette
County
23,000
Circulation/4,000
3,570
Circulation
3,570
circulation
23,000
circulation/4,000
Sun.
Publishes:
Thursdays
& Sundays
Publishes:
Wednesdays
& Fridays
Publishes:
Wednesdays
& Fridays
Publishes:
Thursdays
& Sundays
Southern
SouthernSentinel
Sentinel
ServingTippah
TippahCounty
County
Serving
3,750circulation
circulation
3,750
Publishes:Wednesdays
Wednesdays
Publishes:
Monroe
Journal
Monroe
Journal
Serving
Monroe
County
Serving
all all
Monroe
County
6,200
Circulation
6,400
circulation
Publishes:
Wednesdays
Publishes:
Wednesdays
TheThe
Gazette
Guide
Gazette
Guide
Serving
Union
County
Serving
Union
County
11,300
Circulation
11,300
circulation
Publishes:
Wednesdays
Publishes:
Wednesdays
TippahPlus
Plus
Tippah
ServingallallTippah
TippahCounty
County
Serving
7,200circulation
Circulation
7,200
Publishes:Thursday
Thursdays
Publishes:
Itawamba
County
Times
Itawamba
County
Times
Serving
Itawamba
County
Serving
Itawamba
County
4,200
Circulation
4,200
circulation
Publishes:
Wednesdays
Publishes:
Wednesdays
Pontotoc
Progress
Pontotoc
Progress
Serving
Pontotoc
County
Serving
Pontotoc
County
5,675
Circulation
5,675
circulation
Publishes:
Wednesdays.
Publishes:
Wednesdays
Alcorn
County
Local
Values
Alcorn
County
Local
Values
Serving
of Alcorn
Serving
all ofall
Alcorn
CountyCounty
17,759
Circulation
17,759
circulation
Publishes:
Publishes:
EveryEvery
otherOther
FridayFriday
These products reach 92.4% of the
households in our primary market.