uptown-magazine-media-kit-2014

t h e g i f t g u i d e: a m a z i n g & at ta i n a B l e i t e m s f O r a l l
ZOE KRAVITZ ROCKS
LATOYA JACKSON CONFESSES
the holidaY iSSue
THE TRAVEL ISSUE
ExclusivE!
cnn’S
APRIL/MAY 2013
OCTOBER/NOVEMBER 2013
JAnelle
MonAe
reveals her
van JoneS
Pulls
OBama’s race
(Report) card
Secret
AgendA
Alfre
WoodArd
Bliss in Brazil
lupita nYong’o
a wOman tO knOw
loftY art
THE NEW RENAISSANCE
THE NEW RENAISSANCE
12 YEars a
slavE &
MandEla
the hOme
cOllectiOn Of
a new YOrk
POwer
cOuPle
culture
at the
cinema
THANDIE
NEWTON
ON
LOVING,
LIVING, &
GOING
ROGUE
Salvador da
Bahia
raw and
uncut
IYANLA VANZANT HEALS
MIAMI’S
HIDDEN GEM
JAZZ
IN THE
GARDENS
WHY IS
BLACK
AMERICA
SO FAT?
WHAT TO
DO NOW
ABOUT
OBESITY
ISSUE 45
ISSUE 48
What You Should
Be drinking
on the Set of
The BesT Man
holiday
Where to eat,
Shop & StaY right
noW
Behind the
SceneS of UnsUng
OCTOBER/NOVEMBER 2013 NO 48
www.UPTOwNMAGAZINE.COM
PLANES,
HOTELS,
& ICONS
FROM
LENA HORNE
TO TUPAC
JET SETTING
AT ITS
BEST
CANCUN
A SHOT OF
MAYAN BLISS
NASHVILLE
THE ATHENS OF
THE SOUTH
SAINT
PETERSBURG
RUSSIA’S CROWN
JEWEL
AN NFL
WORKOUT
FOR
SUMMER
FASHION’S
NEW IT GIRL
TEQUILA
REDEFINED
APRIL/MAY 2013 NO45
WWW.UPTOWNMAGAZINE.COM
cover48_spine.indd 1
10/4/13 12:37 PM
the Fire next time: rolanD Martin on raciSM & Fighting Back
Cover_Thandi_GatefoldIH.indd 1
4/18/13 12:50 PM
the Fashion & musiC issue
AUGUST/SEPTEMBER 2013
Tyson
Beckford
Shines In Fall’s
Best For Men
Quincy
Jones
The Man,
The Legacy
ExclusivE!
boris KodJoe
snaps supermodeL
selita ebanKs
Paris
&
ChamPagne
Luxe Lessons
& Libations in
France
THE NEW RENAISSANCE
ChiC
CounCil:
DeSignerS
stella Jean,
laQuan smith
&
Kevin stewart
will.i.am’s
Secret Weapon
ISSUE 47
AUGUST/SEPTEMBER 2013 NO 47
gregory Porter’s
global Jazz
billy Porter’s
KinKy triumPh
goodie mob:
the resurreCtion
www.UPTOwNMAGAZINE.COM
N a t i o n a l | N e w Yo r k | C h i c a g o | A t l a n t a | Wa s h i n g t o n , D. C . | C h a r l o t t e | D e t r o i t | P h i l a d e l p h i a
A Toast to Luxury, Lifestyle, and Living.
2014 Media Kit
Mission Statement
UPTOWN affords luxury purveyors the broadest access
to a radically distinctive group of male and female
consumers: affluent African-Americans (AAAs). The
combination of UPTOWN Magazine and the UPTOWN
360 Experience (a multimedia venture encompassing
Uptownmagazine.com, the UPTOWN Social e-newsletter,
and Uptown Professional) is a one-of-a-kind multimedia
venture that provides marketers with traditional and
alternative ways to reach our audience of influencers at
home, work, and play.
UPTOWN Magazine celebrates the luxury lifestyle of
professional and influential urban consumers across the
country with city-specific editions in New York, Philadelphia,
Charlotte, Atlanta, Detroit, Chicago, and Washington, D.C.
Our editorial content, promotion, and brand extensions
communicate the appeal of a luxury lifestyle with an
authoritative voice and sophisticated design. Editorial
content highlights the best in home décor, automotive,
technology, fashion and jewelry, fitness, health and beauty,
travel and leisure, food and wine, sports and entertainment,
and arts and culture. It also includes provocative profiles of
the tastemakers who represent this audience.
Circulation&
Distribution
Published seven times per year, UPTOWN is a national magazine
with regional editions in New York, Philadelphia, Charlotte, Atlanta,
Detroit, Chicago, and Washington, D.C. With an audited rate base of
225,000, UPTOWN reaches over 900,000 AAA men and women across
the country through subscriptions, newsstand sales and direct mail.
There is controlled and targeted distribution in residential buildings,
restaurants, lounges, galleries, salons, spas, health clubs, retail stores,
and the homes of some of the most influential African-Americans
in the country. The magazine also has special distribution at major
lifestyle and cultural events targeting our affluent consumers, and at
annual signature events.
Who Will
You Reach?
• A niche audience with disposable income and a voracious
desire for luxury
• A targeted group of arbiters recognized for influencing
general market trends
• Consumers who are difficult to reach through conventional
mainstream marketing
• Readers with an average household income of $132,000
Why Target AAAs?
UPTOWN readers are an untapped source of revenue for luxury
purveyors. Research shows that these consumers are willing and
able to pay a premium for luxury, but demand quality. UPTOWN
Magazine is the only lifestyle publication that can help you
expand your visibility and authenticate your brand among this
rapidly expanding audience. UPTOWN will help you align your
brand, product, or service with this audience and garner your
share of their disposable income.
Did You Know?
• Affluent African-Americans have an annual purchasing
power of more than $87 billion.
• The annual household income and total net worth
of affluent African-Americans are well above the
national average at a younger age than for other
affluent households.
• Traditional markets for luxury consumers are saturated.
• You are leaving “money on the table” by not targeting
this audience.
UPTOWN360
Experience
Our reach of more than 900,000 AAAs helps UPTOWN go beyond traditional
mass media to provide our marketing partners with 360-degree turnkey
opportunities to engage this audience and increase sales nationally and
regionally. No other lifestyle magazine in our space provides advertisers
with direct access to high-profile events, including fashion shows, ride
& drive experiences, film and music festivals, charitable events, movie
premieres, and Oscar and Grammy celebrations. UPTOWN works closely
with advertisers to develop custom programs and promotions suited to
brand and product initiatives.
INTERACTIVE
UPTOWN
magazine.com
and
Sponsorship
Integration
UPTOWN
Social
EXPERIENCE
PRINT
More Than 900,000
Readers Nationally
Signature
Events, Event
Sponsorship,
Brand Extension
Uptown
Unplugged
CUSTOM
TELEVISION
UPTOWN360
Experience
UPTOWN ONLINE
Uptownmagazine.com is a bold website brand extension from UPTOWN
Media Group. Our mission is to provide quality content in the form of
broadband video, articles, pictures, and user-generated content to
enhance the emotional connection and social interaction among the
ever-expanding base of the UPTOWN digital community. We are here to
serve those who aspire to live an UPTOWN life. In 2014 traffic is projected to
reach 200,000 unique visitors per month and 2.2 million page views.
Uptownmagazine.com is the ultimate digital destination for entertainment,
culture, dining, travel, career, networking, fashion, shopping, celebrity,
and home.
UPTOWN SOCIAL
An invitation-only, free weekly e-mail newsletter for discerning affluent
African-Americans, UPTOWN Social is the ultimate insider’s guide to what’s
hot, new, and undiscovered—from entertainment and style to gadgets, travel,
networking, culture, and more. As useful as it is entertaining, it’s like getting an
e-mail from your clever, unpredictable friend who’s in the mix.
Signature Sponsorship Packages provide a platform for customized
editorial content to reach our email database of 60,000–100,000 readers.
Premium newsletter sponsors can opt to run on a weekly or monthly
schedule.
UPTOWN EXPERIENCE
UPTOWN Live
Throughout the year UPTOWN produces high-profile events that bring our
magazine and partnerships to life. We work closely with our advertisers
to develop integrated programs that include retail events and sampling
opportunities, followed up with post-event photos in print and online.
UPTOWN Signature Series
Annual events include UPTOWN Escape, UPTOWN Catalyst, UPTOWN Honors,
UPTOWN Pre-Oscar Black Hollywood Party and UPTOWN Uncorked Food &
Wine Festival.
UPTOWN UNPLUGGED
UPTOWN Unplugged creates and distributes celebrity and lifestyle
video programming for our hard to reach Affluent African American
consumer. Our premier digital entertainment destination offers innovative
opportunities, including customized content integrations, experiential
marketing and social media campaigns. As a premiere digital content
provider, UPTOWN Unplugged fully integrated channel extension of the
Uptown Magazine brand.
All shows featured on Uptown Unplugged are distributed across all relevant
media platform extensions and through our exclusive partnerships.
UPTOWN
Weddings
&Travel
WINTER IS WEDDING-PLANNING SEASON.
UPTOWN Weddings & Travel is our specialty issue
that runs annually in November. This picturesque
issue targets the UPTOWN audience with profiles
of the hottest bridal designers and latest wedding
trends, coupled with unique and luxurious travel
destinations. Your business will reach tens of
thousands of affluent African-Americans where
they live, work, and play.
Gain customized access to our unique audience.
This special issue will include:
- Wedding Venues: Top banquet halls, country
clubs, resorts, restaurants, historic homes and
mansions. The UPTOWN Weddings & Travel issue
covers it all.
-D
estination Weddings: Best places outside of the
U.S. to tie the knot, including the Caribbean, and
Mexico, the issue will also feature the best hotels
& wedding packages.
-B
ridal Retailers and Service-providers:
Tips on where to find gowns, florists,
wedding planners, etc.
-P
laces to Honeymoon: Honeymoon
Destinations from France to South Africa,
and everything in between.
AUGUST/SEPTEMBER
Music & Style/Fall Fashion
2014
Editorial
Highlights
Like Jay-Z and Beyonce, music and style go
together. In our second annual music issue,
we profile the most sizzling sirens and buzzing
up-and-comers.We invite readers to delve into
the latest beauty and grooming trends, and get a
preview of the latest couture, straight from the
runways.
SPACE CLOSE: 6/30
MATERIALS DUE: 7/11
ON SALE 8/26
OCTOBER/NOVEMBER
The Holiday Issue
From up-and coming ingenues to the stars
behind the camera to the hottest runway looks
for spring, UPTOWN captures the latest and
greatest in Tinseltown and beyond in one of our
most popular issues.
Get a jump on your holiday shopping with the
most exquisite gift ideas carefully selected by
our editors. In addition, UPTOWN showcases
the world’s most eligible singles, the places
they frequent, and the trinkets they covet.
Nominate and vote for the favorite bachelor
and bachelorette as they shine between our
glossy pages.
SPACE CLOSE: 1/2
MATERIALS DUE: 1/6
ON SALE 2/1
SPACE CLOSE: 8/30
MATERIALS DUE 9/12
ON SALE 10/28
APRIL/MAY
BONUS ISSUE
FEBRUARY/MARCH
The Hollywood Issue
The Green Issue
The Travel Issue
UPTOWN nods to all things green, including
profiles on the world’s wealthiest, as well as
the latest in eco-friendly fashion and products.
Readers can get a jump on summer travel
plans with our detailed guide to the hottest
destinations in the U.S. , the Caribbean and
around the world.
SPACE CLOSE: 3/1
MATERIALS DUE: 3/14
ON SALE 4/29
JUNE/JULY
Home & Food
Weddings & Travel 2014
In our third annual Weddings and Travel issue,
find the best in bridal couture, planning advice
and exciting travel places to far and exotic
lands. As a bonus, the Gold Pages are back your directory to the best wedding venues,
photographers, caterers, and designers in each of
our seven local cities.
SPACE CLOSE: 10/1
MATERIALS DUE: 10/14
ON SALE 12/3
DECEMBER/JANUARY
Best Of Issue
UPTOWN guides readers to inspirational
homes, top designers, decor tips, and the latest
trends. Gourmands can rejoice as we profile the
best chefs, restaurants, and recipes this side of
gastro-chic.
UPTOWN holds its Best of Awards, covering
20 categories including the finest in dining (best
brunch, best soul food), nightlife (best cigar, best
lounge), and lifestyle (best boutiques, best pet
groomers) in wach of our seven cities. Great as a
resource for the entire year!
SPACE CLOSE: 5/2
MATERIALS DUE: 5/16
ON SALE 6/25
SPACE CLOSE: 10/15
MATERIALS DUE: 10/31
ON SALE 12/17
Rates &
Specifications
NATIONAL ADVERTISING RATE CARD
RATES
1X
Full Page
$29,106
1/2 Page
$14,553
1/3 Page
$11,642
Cover 2/Page 1
$64,033
Cover 3
$35,530
Cover 4
$38,837
*Rate Base 225,000
3X
$27,364
$13,682
$11,140
6X
$26,195
$13,097
$10,820
UPTOWNMAGAZINE.COM AND UPTOWN SOCIAL
200,000 Unique Visitors Per Month; 2.2 million page views
• Leader Board
$25
• Vertical Skyscraper
• Bottom Full Banner
$20
• Sponsored Edit
$25
$80
MECHANICAL REQUIREMENTS
AD DIMENSIONS
Spread Full
1/2 Horizontal Spread
1/2 Page Horizontal
1/2 PageVertical
1/3 PageVertical
BLEED 16 1/4" x 10 3/4" 8 1/8" x 10 3/4" 8 1/8" x 5 3/8"
8 1/8" x 5 3/8"
4" x 10 3/4" 2 7/8" x 10 3/4"
TRIM 15 3/4" x 10 1/2" 7 7/8" x 10 1/2" 7 7/8" x 5 1/8"
7 7/8" x 5 1/8"
3 3/4" x 10 1/2" 2 5/8" x 10 1/2"
ALL AD MATERIALS
MUST BE SENT TO:
UPTOWN Magazine
Attn: Stacey Rigney
9716 Helen Ave.
Shadow Hills, CA 91040
818.414.0072
[email protected]
SAFETY
15 1/4" x 10"
7 3/8" x 10"
7 3/8" x 4 5/8"
7 3/8" x 4 5/8"
3 1/4" x 10"
2 1/8" x 10"
Who Should
Partner With
UPTOWN?
National and international brands that
desire unrivaled access to a viable
niche audience:
• Advertisers who understand that traditional
luxury markets are saturated
• Advertisers with new products or services
• Advertisers who need additional brand
awareness
• Retailers who need to generate or increase
sales, both online and in-store
• Brands that are highly competitive and have
exclusive or limited-edition
products
• Marketers who understand the value of segmentation and target marketing
graphics
&
Demo
Psycho
graphics
Demographic Breakdown:
Psychographic Breakdown:
Our core reader is between the ages of 25–54
and earns a minimum of $75,000 individually
per year.
Based on the results of our
2009 UPTOWN Magazine Reader
Study conducted by TouchPoint
Research, UPTOWN readers are:
• Engaged
34%
66%
Gender
Male:
Female:
34%
66%
They spent an average of one
hour and 15 minutes with an issue
• Loyal
60% have read at least three of
the last four issues
• Action-Takers
7%
12%
35%
46%
Level of Education
College
Graduates:
46%
Some College: 12%
64% told a friend about something they read in UPTOWN
Post-Graduate
Study, plus: 35%
47% clicked through to an
advertiser’s website
No College:
7%
19%
32%
49%
67% Went online to
Uptownmagazine.com
Marital Status
Single:
Married:
Other:
49%
32%
19%
24% stated that they bought
a product as a result of reading
UPTOWN
• Extremely satisfied with
UPTOWN Magazine
95% rated UPTOWN as
“Excellent or Good”
47% rated UPTOWN as
“One of Their Favorites”
Median Age................................................38.8
Pass Along..................................................... 2%
Average Household Income.............$102,374
Source: 2011 UPTOWN magazine
Reader Study conducted by
TouchPoint Research
The affluent African-American is young, rich, and smart
with incredibly discerning luxury-market tastes.
Contact Information
Leonard E. Burnett Jr.
Co-CEO, Group Publisher
[email protected]
646.286.4470
Henry J. Watkins
Group Publisher
[email protected]
917.748.3149
ALL AD MATERIALS MUST BE SENT TO:
UPTOWN Magazine
Attn: Stacey Rigney
9716 Helen Ave.
Shadow Hills, CA 91040
818.414.0072
[email protected]