New York | Chicago | Atlanta
Transcription
New York | Chicago | Atlanta
the Fire next time: rolanD Martin on raciSM & Fighting Back the Fashion & musiC issue AUGUST/SEPTEMBER 2013 Tyson Beckford Shines In Fall’s Best For Men Quincy Jones The Man, The Legacy ExclusivE! boris KodJoe snaps supermodeL selita ebanKs Paris & ChamPagne Luxe Lessons & Libations in France THE NEW RENAISSANCE ChiC CounCil: DeSignerS stella Jean, laQuan smith & Kevin stewart will.i.am’s Secret Weapon ISSUE 47 AUGUST/SEPTEMBER 2013 NO 47 gregory Porter’s global Jazz billy Porter’s KinKy triumPh goodie mob: the resurreCtion www.UPTOwNMAGAZINE.COM N a t i o n a l | N e w Yo r k | C h i c a g o | A t l a n t a | Wa s h i n g t o n , D. C . | C h a r l o t t e | D e t r o i t | P h i l a d e l p h i a A Toast to Luxury, Lifestyle, and Living. 2015 Media Kit Mission Statement UPTOWN affords luxury purveyors the broadest access to a radically distinctive group of male and female consumers: affluent African Americans (AAAs). The combination of UPTOWN Magazine and the UPTOWN 360 Experience (a multimedia venture encompassing Uptownmagazine. com, the UPTOWN Social e-newsletter, and UPTOWN Professional) is a one-of-a-kind multimedia venture that provides marketers with traditional and alternative ways to reach our audience of influencers at home, work, and play. UPTOWN Brand celebrates the luxury lifestyle of professional and influential urban consumers across the country with city-specific editions in New York, Philadelphia, Charlotte, Atlanta, Detroit, Chicago, and Washington, D.C. UPTOWN’s editorial content, promotion, and brand extensions communicate the appeal of a luxury lifestyle with an authoritative voice and sophisticated design. Editorial content highlights the best in home décor, automotive, technology, fashion and jewelry, fitness, health and beauty, travel and leisure, food and wine, sports and entertainment, and arts and culture. It also includes provocative profiles of the tastemakers who represent this audience. Circulation& Distribution Published seven times per year, UPTOWN is a national magazine with regional editions in New York, Philadelphia, Charlotte, Atlanta, Detroit, Chicago, and Washington, D.C. With an audited rate base of 225,000, UPTOWN reaches over 900,000 AAA men and women across the country through subscriptions, newsstand sales and direct mail. There is controlled and targeted distribution in residential buildings, restaurants, lounges, galleries, salons, spas, health clubs, retail stores, and the homes of some of the most influential African Americans in the country. The magazine also has special distribution at major lifestyle and cultural events targeting our affluent consumers, and at annual signature events. Did You Know? • Affluent African Americans have an annual purchasing power of more than $87 billion. • The annual household income and total net worth of affluent African Americans are well above the national average at a younger age than for other affluent households. • Traditional markets for luxury consumers are saturated. • You are leaving “money on the table” by not targeting this audience. Who Will You Reach? • A niche audience with disposable income and a voracious desire for luxury. • A targeted group of arbiters recognized for influencing general market trends. • Consumers who are difficult to reach through conventional mainstream marketing. • Readers with an average household income of $132,000. Why Target AAAs? UPTOWN readers are an untapped source of revenue for luxury purveyors. Research shows that these consumers are willing and able to pay a premium for luxury, but demand quality. UPTOWN Magazine is the only lifestyle publication that can help you expand your visibility and authenticate your brand among this rapidly expanding audience. UPTOWN will help you align your brand, product, or service with this audience and garner your share of their disposable income. UPTOWN360 Experience Our reach of more than 900,000 AAAs helps UPTOWN go beyond traditional mass media to provide our marketing partners with 360-degree turnkey opportunities to engage this audience and increase sales nationally and regionally. No other lifestyle magazine in our space provides advertisers with direct access to high-profile events, including fashion shows, ride & drive experiences, film and music festivals, charitable events, movie premieres, and Oscar and Grammy celebrations. UPTOWN works closely with advertisers to develop custom programs and promotions suited to brand and product initiatives. ONLINE UPTOWN magazine.com and Sponsorship Integration UPTOWN Social EXPERIENTIAL ENGAGEMENT Signature Events, Event Sponsorship, Brand Extension UPTOWN Unplugged PRINT More Than 900,000 Readers Nationally VIDEO UPTOWNSignature Events UPTOWN EXPERIENCE UPTOWN LIVE Throughout the year UPTOWN produces high-profile events that bring our magazine and partnerships to life. We work closely with our advertisers to develop integrated programs that include retail events and sampling opportunities, followed up with post-event photos in print and online. UPTOWN PRE-OSCAR GALA During the 2015 Oscar weekend, UPTOWN will continue its tradition of honoring and recognizing the achievements of African Americans. UPTOWN will host an exclusive red-carpet event during the event in Los Angeles, celebrating the future of Black Hollywood by recognizing notable African American filmmakers and producers. Previous honorees include Malcolm D. Lee, Mara Brock Akil, Ava DuVernay, Reginald and Warrington Hudlin, and Will Packer. Guests will enjoy hors d’oeuvres, signature cocktails, and music courtesy of a celebrity DJ. UPTOWN will invite celebrities, industry executives, and tastemakers to this red carpet affair. UPTOWN UNCORKED FOOD & WINE FESTIVAL During Summer 2015, UPTOWN will present its first annual 3-day food & wine festival in Napa Valley, CA. UPTOWN Uncorked will provide guests with a 5-star immersion into wine country culture. With wine tastings, golf outings, celebrity Chef prepared dinners, movie screenings, live performances and more. This destination event, hosted at the Silverado Resort & Spa, will attract more than 300 attendees from around the country. UPTOWN HONORS Taking place in key markets across the country, UPTOWN Honors will recognize a group of four to six influential professionals for their professional achievements. Honorees will be chosen from a variety of categories including entrepreneurs, philanthropists, innovators, doctors, lawyers, etc. Selected recipients are those individuals who have distinguished themselves beyond measure in their respective fields. UPTOWN guests will be invited to a dinner and cocktail reception celebrating our featured honorees from each market. BLACK BRIDAL EXPO UPTOWN Wedding & Travel issue has partnered with BlackBride.com’s Annual Atlanta Bridal Showcase— a bridal show like you’ve never seen in the ultimate wedding planning forum. Each year the show draws a market looking for inspiration, and unique ways to style weddings and receptions while incorporating their cultural traditions. This show is the answer to brides’ wedding planning questions. This year’s expo will host some of best vendors in the business and feature solutions for brides in every facet of the planning process. UPTOWN KEEP LIVING—GET FIT TOUR UPTOWN will host a day of health and wellness including fitness classes, health testing, forums and more. Hosted by a celebrity fitness guru, guests will enjoy a variety of healthy cuisine options during a full day of wellness. UPTOWNOnline UPTOWN ONLINE Uptownmagazine.com is a bold website brand extension from UPTOWN Media Group. Our mission is to provide quality content in the form of broadband video, articles, pictures, and user-generated content to enhance the emotional connection and social interaction among the ever-expanding base of the UPTOWN digital community. We are here to serve those who aspire to live an UPTOWN life. Uptownmagazine.com is the ultimate digital destination for entertainment, culture, dining, travel, career, networking, fashion, shopping, celebrity, and home. UPTOWN SOCIAL An invitation-only, free weekly e-mail newsletter for discerning affluent African Americans, UPTOWN Social is the ultimate insider’s guide to what’s hot, new, and undiscovered—from entertainment and style to gadgets, travel, networking, culture, and more. As useful as it is entertaining, it’s like getting an e-mail from your clever, unpredictable friend who’s in the mix. Signature Sponsorship Packages provide a platform for customized editorial content to reach our email database of 60,000–100,000 readers. Premium newsletter sponsors can opt to run on a weekly or monthly schedule. UPTOWN UNPLUGGED UPTOWN Unplugged TV creates and distributes celebrity and lifestyle video programming for our hard to reach Affluent African American consumer. Our premier digital entertainment destination offers innovative opportunities, including customized content integrations, experiential marketing and social media campaigns. As a premiere digital content provider, UPTOWN Unplugged is a fully integrated channel extension of the UPTOWN Magazine brand. All shows featured on UPTOWN Unplugged are distributed across all relevant media platform extensions and through our exclusive partnerships. UPTOWN Weddings &Travel WINTER IS WEDDING-PLANNING SEASON. UPTOWN Weddings & Travel is our specialty issue that runs annually in November. This picturesque issue targets the UPTOWN audience with profiles of the hottest bridal designers and latest wedding trends, coupled with unique and luxurious travel destinations. Your business will reach tens of thousands of affluent African Americans where they live, work, and play. Gain customized access to our unique audience. This special issue will include: - Wedding Venues: Top banquet halls, country clubs, resorts, restaurants, historic homes and mansions. The UPTOWN Weddings & Travel issue covers it all. - Destination Weddings: Best places outside of the U.S. to tie the knot, including the Caribbean, and Mexico. The issue will also feature the best hotels and wedding packages. - Bridal Retailers and Service providers: Tips on where to find gowns, florists, wedding planners, etc. - Places to Honeymoon: Honeymoon destinations from France to South Africa, and everything in between. AUGUST/SEPTEMBER The Style Issue 2015 Editorial Highlights FEBRUARY/MARCH The Hollywood Issue EVENT: UPTOWN Pre-Oscar Gala From up-and-coming ingenues to the stars behind the camera to the hottest runway looks for spring, UPTOWN captures the latest and greatest in Tinseltown and beyond in one of our most popular issues. SPACE CLOSE: 1/9 MATERIALS DUE: 1/16 ON SALE 3/3 APRIL/MAY The Travel Issue World citizenship grants entre to the UPTOWN lifestyle. So, from Los Angeles to Lagos, we bring the world to our glossy pages regularly but go into overdrive with the Travel issue highlighting the hottest destinations in our readers’ backyards as well as around the world. Readers can get a jump on summer travel plans with our detailed guide to the best destinations in the U.S., the Caribbean and around the globe. SPACE CLOSE: 3/6 MATERIALS DUE: 3/13 ON SALE 4/28 JUNE/JULY Food, Wine & Spirits EVENT: UPTOWN Uncorked Food & Wine Festival UPTOWN covers cocktails, wine, and world-class cuisine for the refined palette. Gourmands can rejoice as we profile the best chefs, restaurants and recipes this side of gastro-chic. SPACE CLOSE: 5/1 MATERIALS DUE: 5/8 ON SALE 6/23 “Fashions fade, style is eternal,” iconic designer Yves Saint Laurent once shared. In this issue, we profile the most daring designers and buzzing up-and-comers dedicated to all things style. We also invite readers to dip into the pool of the latest global beauty and grooming trends, in addition to giving them a glimpse of the latest collections—straight from the runways—before they hit the streets. SPACE CLOSE: 7/10 MATERIALS DUE: 7/17 ON SALE 9/1 OCTOBER/NOVEMBER Most Influential Executives Issue EVENT: UPTOWN Honors UPTOWN profiles some of the most influential African Americans in corporate America, including the movers and shakers who are making impacts in their companies, the marketplace and the community at large. The world’s most successful companies and best known brands will be featured and recognized in this issue in addition to news, business trends, and career advice. Rates & Specifications NATIONAL ADVERTISING RATE CARD RATES 1X3X6X Full Page $29,106$27,364$26,195 1/2 Page $14,553$13,682$13,097 1/3 Page $11,642$11,140$10,820 Cover 2/Page 1 $64,033 Cover 3 $35,530 Cover 4 $38,837 *Rate Base 225,000 UPTOWNMAGAZINE.COM AND UPTOWN SOCIAL 500,000 Unique Visitors Per Month; 2.5 million page views • Leader Board $25 • Vertical Skyscraper • Bottom Full Banner $20 • Sponsored Edit SPACE CLOSE: 8/28 MATERIALS DUE 9/11 ON SALE 10/27 BONUS ISSUE Weddings & Travel 2015 EVENT: Black Bridal Expo In our fourth annual Weddings and Travel issue, find the best in bridal couture, planning advice and exciting travel places to far and exotic lands. As a bonus, the Gold Pages are back— your directory to the best wedding venues, photographers, caterers, and designers in each of our seven local cities. MECHANICAL REQUIREMENTS AD DIMENSIONS Spread Full 1/2 Horizontal Spread 1/2 Page Horizontal 1/2 PageVertical 1/3 PageVertical BLEED 16 1/4" x 10 3/4" 8 1/8" x 10 3/4" 8 1/8" x 5 3/8" 8 1/8" x 5 3/8" 4" x 10 3/4" 2 7/8" x 10 3/4" TRIM 15 3/4" x 10 1/2" 7 7/8" x 10 1/2" 7 7/8" x 5 1/8" 7 7/8" x 5 1/8" 3 3/4" x 10 1/2" 2 5/8" x 10 1/2" SPACE CLOSE: 10/1 MATERIALS DUE: 10/14 ON SALE 12/1 DECEMBER/JANUARY Health & Wellness EVENT: UPTOWN Health & Wellness Tour UPTOWN provides everything you need to know to get physically, mentally and spiritually set for the new year. Created for the UPTOWN reader on the go, this issue will feature useful tips and advice on all things health and wellness. From fitness, food, spiritual and financial, our readers will start the year fresh and anew. SPACE CLOSE: 10/23 MATERIALS DUE: 10/30 ON SALE 12/15 $25 $80 ALL AD MATERIALS MUST BE SENT TO: UPTOWN Magazine Attn: Stacey Rigney 9716 Helen Ave. Shadow Hills, CA 91040 818.414.0072 [email protected] SAFETY 15 1/4" x 10" 7 3/8" x 10" 7 3/8" x 4 5/8" 7 3/8" x 4 5/8" 3 1/4" x 10" 2 1/8" x 10" Who Should Partner With UPTOWN? National and international brands that desire unrivaled access to a viable niche audience: • Advertisers who understand that traditional luxury markets are saturated. • Advertisers with new products or services. • Advertisers who need additional brand awareness. • Retailers who need to generate or increase sales, both online and in-store. • Brands that are highly competitive and have exclusive or limited-edition products. •M arketers who understand the value of segmentation and target marketing. graphics & Demo Psycho graphics Demographic Breakdown: Psychographic Breakdown: Our core reader is between the ages of 25–54 and earns a minimum of $75,000 individually per year. Based on the results of our 2011 UPTOWN Magazine Reader Study conducted by TouchPoint Research, UPTOWN readers are: • Engaged 45% 55% Gender Male: Female: 55% 45% They spent an average of one hour and 15 minutes with an issue • Loyal 60% have read at least three of the last four issues • Action-Takers 7% 12% 35% 46% Level of Education College Graduates:46% Some College: 12% 64% told a friend about something they read in UPTOWN Post-Graduate Study, plus: 35% 47% clicked through to an advertiser’s website No College: 7% 19% 32% 49% 67% Went online to Uptownmagazine.com Marital Status Single: Married: Other: 49% 32% 19% 24% stated that they bought a product as a result of reading UPTOWN • Extremely satisfied with UPTOWN Magazine 95% rated UPTOWN as “Excellent or Good” 47% rated UPTOWN as “One of Their Favorites” Median Age................................................38.8 Pass Along..................................................... 2% Average Household Income.............$102,374 Source: 2011 UPTOWN magazine Reader Study conducted by TouchPoint Research The affluent African American is young, rich, and smart with incredibly discerning luxury-market tastes. Contact Information Leonard E. Burnett Jr. Co-CEO, Group Publisher [email protected] 646.286.4470 Henry J. Watkins Group Publisher [email protected] 917.748.3149 ALL AD MATERIALS MUST BE SENT TO: UPTOWN Magazine Attn: Stacey Rigney 9716 Helen Ave. Shadow Hills, CA 91040 818.414.0072 [email protected]
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