head with distracted driving

Transcription

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Oser Communications Group
MWV PACKAGING COMBINES VISTAQUEST
CORPORATION:
KNOW-HOW, INSIGHTS TO
A CLEARER VISION
ENHANCE YOUR BRAND
Las Vegas
IPHONE LIFE: THE
MAGAZINE FOR
IOS ENTHUSIASTS
WITH TAHOMA, A SIMPLE
TOUCH CREATES A NEW
HOME EXPERIENCE
Hal Goldstein,
Executive Editor/
Publisher, talks
about iPhone Life
magazine.
What is TaHomA?
Jeff Kellogg is Vice
President of MWV’s
Consumer Electronics
and Security Packaging business and is
helping some of the
biggest name brands in the consumer
electronics sector make the switch away
from plastic clamshells.
Five years ago, VistaQuest
Corporation, a digital imaging company specializing in
mass market, photo retailers
and electronic superstores,
quietly stepped into the
photo market arena at CES and PMA
with a small table and a core staff boasting decades of photo sales experience.
HG: Our core reader is someone who
• TaHomA is an innovative solution that
allows consumers to
control, schedule and supervise their
lighting, window covering and climate
control devices using Z-Wave and RTS
wireless technology automatically or
Continued on Page 109
NRG WORKING TO
TRANSFORM THE
FUTURE OF ENERGY
NOVATEL WIRELESS A
LEADER IN WIRELESS
CONNECTIVITY SOLUTIONS
HEAD-DIRECT INTRODUCES
NEW PORTABLE MUSIC
PLAYER HEADPHONES
EYE-FI MEMORY CARDS
MAKE VIEWING & SHARING
PHOTOS, VIDEOS EASIER
By David Crane,
President and CEO,
NRG Energy
Rob Hadley, CMO,
Novatel Wireless,
talks about his company.
Executive Officer of HeadDirect Fang Bian talks
about the HifiMAN music
players and headphone
products and how they
contribute to the growing
consumer electronics market.
Jef Holove, CEO of
Eye-Fi, discusses
the next generation
of Connected Imaging.
CEDN: Who is iPhone Life written for?
Everything we do at
NRG Energy is based
on a vision of what a smart-energy powered life will look like in 10 years. By
2020, everything in a home that uses
CEDN: Tell our readers a little about Novatel Wireless, and
what makes your company unique?
KODAK CONTINUES TO
PUSH ENVELOPE IN DIGITAL
IMAGING, PRINTING TECH
ASHLEY ENTERTAINMENTʼS
SPECTRUM BRAND HITS
ALL THE HIGH NOTES
VISUALLY STUNNING,
INCREDIBLY TOUGH
GORILLA GLASS AT CES
OOMA CEO ERIC STANG
WANTS YOU TO OWN
YOUR DIAL-TONE
Leslie Dance, Kodak,
on how the company
continues its tradition of innovation
and excellence.
A Few Questions With
Richard
Borden,
CEO
of
Ashley
Entertainment.
Eric Strong, CEO, Ooma,
talks about his company
and what they offer.
CEDN: What makes Kodak unique
and sets the company apart?
‘Today’s top retailers
demand quality, innovative products
that offer a competitive edge.’ This
quote from Richard Borden, CEO of
Corning Incorporated’s inventive capacity is second to none
and for almost 160
years, Corning has
been changing the
world through innovation. As a world
leader in high technology glass,
Corning’s scientists and engineers have a
CEDN: Tell us about Eye-Fi, the wireless memory cards and the ecosystem
that is expanding with it?
CEDN: Tell our readers a little about
CEDN: What is Ooma?
ES: In 2007, Ooma began offering a consumer electronics device that provides
free U.S. telephone calling and advanced
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MULTI-AXIS MOTION CAPTURE…
ANYWHERE!
AikenLabs Announces New Immersive
Motion Accessory
AikenLabs, a newly formed division of
Aiken Development LLC, announces the
release of their Immersive Motion accessory product line being demonstrated at
CES 2011 in the North Hall booth 5221.
Designed using the latest sensor and
wireless technologies, the Immersive
Motion system offers portable, high resolution motion interfaces for desktops,
mobile devices and select consoles.
With Immersive Motion, you are no
longer restricted to the confines of your
living room, forced to move your furniture, or tethered to the chair in front of
your screen. This platform independent
motion capture system gives the consumer personal motion control. Users are
able to integrate with their PC/mobile
devices and interact with other users in
practically any setting.
Utilizing the latest radio-based technology means NO CAMERA! Players do
not have to be concerned with lighting or
confined to a specific gameplay area. You
are free to roam and play virtually anywhere…your dorm room, your office, or
even outside. Immersive Motion lets you
Consumer Electronics Daily News
decide where to play.
Immersive Motion takes the control
experience to the next level by being
completely customizable. Virtually any
existing application can be motionenabled by easily mapping gestures and
motions to emulate joystick/game controllers, mouse, and/or keyboards.
Profiles can be created for use with existing software and even uploaded and
shared with other users!
AikenLabs’ Immersive Motion system is composed of three main functional units: radio modules, remote sensors,
and a radio base unit. The radio modules
and remote sensors can be worn by the
player or mounted on any object to form
a custom controller while the radio base
AN INDEPENDENT PUBLICATION NOT AFFILIATED
WITH INTERNATIONAL CES
Lee M. Oser
CEO and Editor-in-Chief
Steve Cox
Kate Seymour
Senior Associate Publishers
Kim Forrester
Lyle Sapp
Associate Publishers
Lorrie Baumann
Editorial Director
Carrie Bui
Justyn Dillingham
Associate Editors
Valerie Wilson
Art Director
Yasmine Brown
Graphic Designer
Selene Pinuelas
FORD SYNC APPLINK GIVES
DRIVERS VOICE CONTROL OF
SMARTPHONE APPS
SYNC AppLink, which
Ford will demo at CES in
North Hall booth 301, is a
downloadable
software
program for the Ford
SYNC in-car connectivity
system that gives drivers
hands-free, voice-activated control of popular smartphone apps while on the road—
no additional hardware, system complexity
or costs involved.
With AppLink, SYNC
is the only in-car connectivity system that eliminates the need to pick up
the phone while driving to
access your favorite app,
seamlessly integrating control of the app
using SYNC’s voice recognition system
and steering wheel buttons. Motorists can
enjoy their apps while driving, but at the
same time keep their hands on the wheel
and eyes on the road.
AppLink leverages a SYNC
Application Programming Interface
(API) to access mobile apps stored on the
user’s smartphone for control through
SYNC. The API has been created in conjunction with a related software development kit (SDK).
The first SYNC-enabled apps were
developed for Android and BlackBerry
smartphones and include Pandora Internet
radio, Stitcher “smart Radio” and
Orangatame’s OpenBeak app for
Traffic Manager
Robert Allen
Brian Chavez
Paul Harris
Bill Lolos
James Martin
Joe Matteson
Bill Morris
Account Managers
Enrico Cecchi
European Sales
Consumer Electronics Daily News is published by
Oser Communications Group ©2011.
All rights reserved.
Executive and editorial offices at:
1877 N. Kolb Road, Tucson, AZ 85715
520-721-1300/Fax: 520-721-6300
www.oser.com
European offices located at
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Cellini, 11, 50125 Florence, Italy.
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RESULTS OF TWO NEW CLINICAL
STUDIES SHOW PROMISE OF
EMERGING MOBILE HEALTH
TECHNOLOGY TO COMBAT
OBESITY EPIDEMIC
Latest Research Reinforces Body
Monitoring Devices As A Reliable And
Accurate Way To Increase Weight
Loss Success
WASHINGTON–As obesity rates and
the cost of health care continue to be on
the rise, the 2010 mHealth Summit in
Washington, D.C. brought together
industry thought leaders, researchers,
and policy makers to discuss the opportunities to address pressing public health
issues utilizing mobile health technology.
BodyMedia Inc., the pioneer in
developing wearable body monitoring
systems, recently announced the findings
from two clinical studies that yielded
promising results showcasing body monitoring devices’ integral role in the current public health dialogue.
The first study, published in
November in the Medicine & Science in
Sports & Exercise Journal, revealed
results from one of the first studies to
validate the accuracy of the BodyMedia
Armband technology in real-world conditions. The study, conducted by Dr.
Greg Welk, of Iowa State University and
researchers at Pennington Biomedical
Research
Center,
showed
that
BodyMedia Armband monitors were
more than 90 percent accurate in measuring calorie expenditure in adults compared to doubly-labeled water over the
course of 14 days. The promising results
reinforce that BodyMedia provides a
solution to the need for accurate devices
to measure daily energy expenditure in a
real-world setting.
On top of the finding that
BodyMedia’s products are accurate and
suitable for real-world situations, the ninemonth results from a study conducted by
Dr. Steven Blair of the Arnold School of
Public Health at USC were presented at
the Convergence & Society Meeting at the
University of South Carolina and showed
the success of adding the BodyMedia
Armband technology to promote weight
loss in overweight and obese adults.
The nine-month clinical study by
Blair, which included 197 participants,
showed that combining a lifestyle intervention program and a body monitoring
device tripled their weight loss.
Participants in the study who were
NEW TECHNOLOGY GOES HEAD-TOHEAD WITH DISTRACTED DRIVING
With Thousands Of Accidents Per Year,
TASER® International Looks To New
Technology To Make The Change
Whether you’re a parent, teacher or just
someone who watches the news,
chances are you already know that distracted driving has become more than
just a problem. With nearly 6,000 people
killed every year in America due to cell
phone usage while driving, the situation
is headed to an epidemic level. In an
effort to combat this problematic situation, legislators and companies alike
have recognized the need for a unified
national effort to create broad-reaching
social awareness of the dangers while
also implementing innovative technologies that force behavioral changes.
TASER International, a global leader
in the development of safety technologies, is taking a lead in the fight, through
its development of technology and
national outreach programs to youth and
law enforcement. Looking to empower
national behavioral changes, the company is bringing people together through
hosting various panels, youth summits
and industry association meetings, in an
effort to build a unified front that raises
the current awareness level of the epidemic and how it can in fact, be stopped.
Unfortunately, there is no “silver
bullet” to solve this problem. It will
require both the creation of a social stigma around the act of distracted driving, as
well as technology solutions that remove
the temptation and help enforce the new
rules of the road. With this in mind,
TASER International has added a new
dimension to their plans to curb distracted
driving with the development of their
newest family safety platform, the
Protector™ safe driver system.
New to the category, TASER’s system is a combination of easy-to-use vehicle installed hardware, cell-phone
installed software, and an online monitoring and reporting platform that allows
families the ability to take control while
in the car. Once in place, any time a
phone with the distraction management
software is in a running vehicle, functionality of the phone is shut down. In
addition to cutting down communication,
the Protector safe driver system responds
to phone calls and texts for the driver, letting callers know the person is focused
on driving and will respond to them when
full attention can be given.
A different take on safe driving technology, the system offers the ability for
the monitoring and reporting platform to
communicate directly with both the software and hardware system components.
This allows the platform to alert a parent
or designated contact if there is a failure
with any part of the system, while also
being able to provide you critical information such as letting you know if there
has been a collision or where the vehicle
is located if it’s been stolen.
Through its efforts to raise awareness and educate the public along with
the release of Protector safe driver system, TASER International is leading the
charge on all fronts in the fight against
distracted driving.
For more information, contact
Audrey Craipain, SHIFT Communications, at [email protected] or
415-591-8427.
SOMETHING DIFFERENT, AS USUAL,
FROM CUSTOM AUTOSOUND MFG INC.
For 35 years, Custom Autosound
Mfg. (CAM) has provided really unique
audio for their “niche” classic vehicle
market! Namely, classic-looking head
units that fit your customer’s original
radio opening, without compromising
originality (now 289 different classic
applications are available!) More unique
offerings from CAM include upgrade
speakers for original speaker locations,
many different custom kick panels with
molded speakers, hideaway antennas,
under seat speaker assemblies and much
more! CAM manufactures seven different unique radios. These units for classics
require no assembly or vehicle modifications to install!
Below:
Custom
Autosound’s
December 2010 dealer newsletter with
the ideas and reasons that 2010 has been
their best year, ever!
Their three radio models, ‘equipped’
with USB ports, plus many other exclusive features, have been very well
received, especially the USA-630 and the
new SST Secretaudio that comes with a
FREE prerecorded flash drive explaining
features/operation of the USA-630, the
new SST and a few classic tunes thrown
in (flash drive is free with these two
units). The USB equipped DIN size
in-dash unit, the USA4-DIN, has classic/
chrome or black two knob cosmetics. It
features a removable face panel, single
CD player, USB jack (front), and more!
TheUSA4-DIN has really taken off in
sales. It’s amazing how many classic
owners have cut their original dash openings to install a single CD player. So,
now there is a classic-looking DIN size
unit that has everything and looks great!
Also, most of your customer’s daily drivers ’88 to 2005 came with DIN size
radios! So now you can offer audio for
practically any vehicle at a very fair cost.
If Custom Autosound’s USA4-DIN
won’t fit your daily driver, ‘hook-up’ the
SST Secretaudio and leave the original
radio intact!
Custom Autosound Mfg. has 30
employees in Fullerton, Calif., where
they also convert/customize each radio to
fit specific classic radio openings! Visit
them at www.custom-autosound.com.
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FOR ALL YOUR BATTERY NEEDS
Ultralast Batteries, the consumer electronics industry’s leading provider of
value-priced batteries, has joined forces
with Dantona Industries to form North
America’s largest supplier of consumer
and industrial batteries. With more than
10,000 battery models and types to
choose from in countless battery categories, there is no reason for anyone in
the distribution or retail business that has
battery needs to look elsewhere.
Based in Wantagh, N.Y., and led by
battery industry veterans, Sal and Don
Dantona from Dantona Industries, and
Gary Jones and Steve Provost from
Ultralast, Ultralast/Dantona continues
with its industry leading push into the
world of green, with the Ultralast Green
line of Rechargeable Batteries. The company’s focus on having the best customer
service, delivery and batteries for every
need has driven Dantona Industries’ success and growth for more than 23 years.
Ultralast and Ultralast Green’s comprehensive consumer battery product
lines, focused marketing, and clear and
TECH SHOPPERS SEEK VALUE,
EASY IMMERSION AND SUPPORT IN
TODAYʼS DIGITAL FRENZY,
INNOVATIVE ACE BAYOU FILLS BILL
In a time when shoppers purchasing technology are seeking value, easy immersion and support that’s not pertaining to
panty hose, Ace Bayou Corp. focuses on
the key features that make their company
stand out and above in today’s particularly competitive business climate.
Ari Low, V.P. of Design and
Development, Ace Bayou Corp., said
shoppers, more than ever, have to seek
out value and distinguish between
“wants” and “needs.”
“Shoppers are no longer in the position to go out and frivolously spend
money. They simply don’t have it. We, in
this industry, consider ourselves especially lucky to continue to thrive in an economy that’s as trying as it’s ever been.”
With that said, the company states
that shoppers in every category, from
daily expenses such as groceries, to larger expenses such as electronics, closely
examine buy-ins and seek value.
“Our segment, innovative lifestyle furniture, is highly electronic.
Electronics evolve quickly and are not
always known to last or be well-serviced.
That’s where we really stand out amongst
concise consumer-friendly
packaging offer all the
quality of major brands at
a fraction of the cost.
Ultralast/Dantona is the
power solution retail customers are looking for.
Decades of battery
technology experience makes a difference and Ultralast’s award-winning sales
and customer service staff offer retailers
and distributors clear answers to all their
questions, needs and technical support.
Ultralast/Dantona offers more
power, great packaging, fast delivery, the
most comprehensive battery product line
in North America, and the
most competitive pricing
structures in the industry,
showing why distributors
and retailers coast to coast
and internationally have chosen Ultralast/Dantona as
their No. 1 supplier for all of
their battery needs.
Visit the Ultralast/Dantona booth at
Lower South Hall, booth 25702, or for
more information visit www.ultralast
batteries.com or www.dantona.com,
e-mail [email protected] or call
800-326-8662. Para Servicio En Español:
619-785-3884.
other companies. We present well engineered, innovative products with an
accessible price tag—
that’s value.”
According to Low, the
company doesn’t stop there,
though—shoppers buying
their products have someone
to call if something needs
repair or a part is needed.
Ace Bayou’s customer service, with both an online (www.thex
rocker.com) and telephone tech support
center, is on-hand to help consumers
Monday through Friday from 8:30 a.m.
to 5 p.m. Central Standard Time.
Replacement parts for all of the company’s products are stocked.
“Yes, we consider ourselves revolutionary. We’re leading the revolution of
making high-tech accessible,” said Low.
The company will
introduce all of its newest
products including the
innovative gaming storage ottomans at their
Gaming Showcase booth
5617 (located off main
lobby of the LVCC
in the North Hall),
during the Consumer
Electronics Show.
Ace Bayou is the
market leader in designing and manufacturing innovative lifestyle furniture,
including its revolutionary line of sound
furniture products, cornerstoned by its X
Rocker media furniture. Ace Bayou initially started the niche of sound chairs
and is largely responsible for creating the
now widely accepted market segment.
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GREAT AUDIO MADE AFFORDABLE
WITH ETYMOTICʼS IMPROVED
MOVING-COIL DRIVER TECHNOLOGY
Etymotic Research, the original inventor
of noise-isolating, high-fidelity in-ear earphones, showcases the new mc-series of
earphones and headsets at CES booth
4018 in the iLounge Pavilion–North Hall.
The company is actively seeking distribution partners and authorized dealers.
Etymotic’s new Accu·Chamber™
technology applies a patent-pending,
response-shaping process that corrects
known defects of moving coil (dynamic)
drivers. Etymotic uses an acoustic side
branch that redistributes acoustic energy
to smooth undesirable response peaks
and compensates for the weak highfrequency response that is characteristic
of dynamic drivers. The result is excellent sound quality at lower cost.
SHARKOON X-TATIC BRAND OF
HEADSETS LAUNCHES IN U.S.
An elite line of specialized gaming headsets made by a company headquartered
near Frankfurt, Germany has lately
become a cult favorite among avid
gamers in Asia and Europe and is now
poised to convert American ears as well.
The Sharkoon X-Tatic brand of headsets
recently launched here under an exclusive distribution agreement with
CompuExpert. “Most people don’t realize how much the audio design can
enhance the gaming experience,”
said Ammar Adra, President of
CompuExpert. “The X-Tatic products
can really add to the overall enjoyment of
the game, as well as give you a definite
competitive edge while playing against
live opponents.”
The Sharkoon X-Tatic SP is a versatile gaming stereo headset especially
designed for the PlayStation 3, Xbox
360, PC, and home entertainment systems. It’s superior design and technology give gamers great comfort, crucial
sound advantage as well as optimized
control over volume and chat. The headset features two high-quality 40 mm
speakers, an in-line amplifier for powerful audio output and a flexible, detachable microphone which can connect via
USB or 2.5 mm plug. A master volume
control, separate volume control for
voice communication, and microphone
mute keep players in full command of
41
Models in the mc-series
are mc5 earphones, a movingcoil version of the hf5,
Etymotic’s fifth generation
in-ear noise-isolating earphones, and the mc3, a 3button headset + earphones
that emulates the hf3 headset + earphones with high
definition, balanced-armature
drivers. Both hf3 and mc3
headsets are compatible with iPhone™,
iPod® and iPad™.
An important attribute of all Etymotic
in-ear products is high noise isolation.
Research confirms that optimal acoustic
performance and best noise isolation are
achieved when eartips seal the ear canals,
and that listeners choose lower (safer) levels when outside sound is blocked.
their audio experience. An extralong cable and very wellcushioned headband and ear cups
make it comfortable to wear for
extended gaming sessions.
Especially designed for the
Xbox 360, The X-Tatic SX brings
a whole new level of sound
sophistication to the best-selling
game system. With incredible
audio capabilities, the X-Tatic SX
fully supports Xbox Live and is also suitable for PC, Nintendo Wii, and home
entertainment systems. The headset features two high-quality 40 mm speakers, an
in-line amplifier for powerful audio output, and a flexible, detachable microphone
which can connect via the Xbox controller
2.5 mm plug. As with the X-Tatic SP, the
master volume control, separate volume
control for voice communication, and
microphone mute provide a range of
options for players to fully customize their experience.
“People are always amazed
at what they’re able to hear
when they play a game with an
X-Tatic headset,” said Adra.
“Sound designers put so much
artistry into a game, so we’re
happy players can finally appreciate their work.”
CompuExpert will be
showcasing their line-up by appointment in the South Hall Meeting Room
25824 at CES 2011. Retailers, distributors, developers, publishers and other
businesses interested in meeting with
CompuExpert should e-mail Kelly
Stewart at [email protected].
Members of the media interested in
seeing what CompuExpert is exhibiting
e-mail Michael Meyers of MMPR at
[email protected].
Custom·Fit Upgrade Option Available
For All Etymotic Earphone and
Headset Products
Etymotic’s Custom·Fit program, already
highly successful in the U.K., officially
launched in the U.S. in July 2010. Option
is an upgrade over the wide selection of
ACCU·Fit™eartips included with all
Etymotic products. The Custom·Fit option
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UBUNTU HAS CHANGED THE WAY
WE THINK ABOUT LINUX
Mark Shuttleworth, Founder, explains
Ubuntu One.
Shuttleworth founded the Ubuntu project
in 2004 and continues to serve as an
active member of the Technical Board
and the Community Council. He works
with product teams at Canonical on
strategy and user experience as the V.P.
of Product Design and Strategy.
Ubuntu has changed the world’s perception of Linux, both in the breadth of the
hardware support but more importantly
in ease of use. It has become known as
“Linux you can share with your family
and friends” and has the stated mission
of delivering a beautiful, easy-to-use and
fully functional free desktop to a global
consumer audience.
More recently, he has been leading the
design of a new interface for Ubuntu
called Unity, which will be shown at
CES, and championing touch and gesture
interfaces for open source applications.
CEDN: Mark, what brings you to CES?
MS: This year we are presenting Ubuntu
Light, a dual-boot interface for installation
alongside Windows, Ubuntu One, a suite of
services delivered straight to desktop users,
and Ubuntu on ARM, cutting the time to
market of ARM Linux devices.
CEDN: Can you elaborate on Touch?
MS: In consumer and
desktop environments,
touch and gestures will
become a standard part
of
the
interface.
Ubuntu 11.04 will
make more use of gestures in specific applications and include
basic touch support in
every app. Canonical is leading the
development of a set of touch and gesture
management libraries, called uTouch.
CEDN: What is Ubuntu One?
MS: Ubuntu One is your personal
cloud. But it’s not just about syncing
files—whether you need to access your
contacts, notes or bookmarks from any
computer or the Web, enjoy your
favorite music from a cloud integrated
store or stream your entire collection to
iPhone and Android mobile phones,
Ubuntu One forms the backbone of a set
of services from Canonical and thirdparty developers.
CEDN: And Ubuntu Light?
MS: Ubuntu Light is streamlined for a
fast Web experience in dual-boot or
embedded devices. Typical start-up times
VAPOR CORP CELEBRATES COURT
RULING: FDA LOSES APPEAL, CANʼT
REGULATE E-CIGARETTES AS A DRUG
On Dec. 7, 2010, Vapor Corp.
(OTCBB:VPCO) was delighted to
announce a significant victory for the
electronic cigarette industry. A U.S. federal appeals court found that as long as electronic cigarettes aren’t marketed as a way
to treat or cure a disease, i.e., smoking cession aids, the U.S. Food and Drug
Administration lacks the authority to regulate these products under the Federal
Food, Drug, and Cosmetic Act (“FDCA”),
and has no authority to block the importation of these electronic cigarette products.
“Together, Brown and Williamson
and the Tobacco Act establish that the
FDA cannot regulate customarily marketed tobacco products under the
FDCA’s drug/device provisions, that it
can regulate tobacco products marketed
for therapeutic purposes under those provisions, and that it can regulate customarily marketed tobacco products under
the Tobacco Act. Of course, in the event
that Congress prefers that the FDA regulate e-cigarettes under the FDCA’s
drug/device provisions, it can always so
decree,” the Court declared.
“We are extremely pleased with this
court ruling,” said Kevin Frija, President
and CEO of Vapor Corp. “The ruling
finally resolves any lingering doubt
which has challenged the electronic
industry for quite some time now. Vapor
Corp. has always been proactive in taking many steps to ensure the responsible
marketing of our electronic cigarettes.
NRG Energy (Con’t. from p. 1)
electricity—air-conditioning, appliances
and electric vehicles—will be connected
to a home energy network enabled by
consumer-focused smart energy solutions
tied to the smart electric grid. In this
smart energy home, Americans will have
maximum convenience and unprecedented
information, insight and control over
how and when they purchase and use
energy. The true heart of the smart-energy
future will be in the humble garage where
an electric vehicle and its charger will
serve as the home’s back-up power
supply, helping to manage electricity
needs and meeting the family’s personal
transportation requirements.
You don’t need to wait around until
the end of the decade to live that vision—
you can see it today at CES. NRG is
demonstrating how smart energy solutions for consumers, the broad adoption
of electric vehicles, and low-carbon and
renewable generation are making that
new energy future possible—right now.
Electrifying our transportation system
will cut our dependence on imported oil,
increase energy efficiency and reduce
greenhouse gas emissions. Smart energy
solutions will allow consumers to be active
participants rather than passive recipients
in the energy network in their towns, their
states and across the country. Both will
increasingly be powered by lower-carbon
alternatives like wind, solar, nuclear, biomass and distributed generation.
Reliant Energy, an NRG company
that is one of the largest competitive
Vapor Corp. in no way markets its product as smoking cessation devices; we
market our product as an alternative to
smoking traditional tobacco cigarettes,”
added Frija.
“There are over 1 billion smokers in
the world today, and recreational tobacco
is a 100 billion+/year industry. Vapor
Corp. is the industry leader for electronic
cigarettes, and we have been working
diligently to enter into very visible distribution channels across the United States.
With today’s legal victory, we are best
positioned among our competitors to
quickly capture an even greater market
share for our products,” added Frija.
About Vapor Corp.
Vapor Corp., is a marketer and distributor of electronic cigarettes, whose
brands include Fifty-One, Krave, EZ
Smoker, Green Puffer, and Smoke Star
brands. Electronic cigarettes are electronic devices that vaporize a liquid
solution, which simulate a smoking
experience without the burning of
tobacco, and as such, no smoke or noxious odor is dispelled from the device.
The company currently sells its
electricity retailers in Texas (the most
energy-intensive state in the nation) is
showcasing e-SenseTM, a suite of smart
energy solutions available today that helps
consumers make informed energy decisions about how they buy and use electricity, and put those decisions into action.
The mobile part of the vision is
eVgoSM, the nation’s first privately
funded, comprehensive electric vehicle
(EV) ecosystem. NRG launched eVgo in
Houston in November and will roll it out
across Texas in 2011. eVgo will provide
electric vehicle owners with convenient
and affordable “home-and-away” fueling in an “unlimited miles” package,
offering unlimited mobility at a fixed
price for EV drivers.
Powering all of this is a national generation portfolio including more and more
low-carbon generation like new advanced
nuclear generators and modern carboncapture equipped plants powered by
domestic natural gas, along with expanded renewable generation, especially solar.
From the planned expansion of the
South Texas Project nuclear power station to Ivanpah, the largest concentrated
solar generation project in the nation, to
the California Valley Solar Ranch, one of
the largest photovoltaic projects in the
world, NRG is working—right now,
across the United States—to transform
our energy future, to move energy usage
in our country from the age of Edison to
the age of electronic enlightenment.
For more information, visit us at
booth 2636, North Hall, or online at
www.nrgenergy.com.
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THE SILENT KILLER OF ELECTRONICS
Every day we hear about some new toy
or gadget ranging from the latest cell
phone—oops, smartphone—to iPads and
3D televisions, and the list goes on and
on. While many of the smaller gadgets
are virtually disposable, components that
drive our high definition—and soon to be
3D—world are not so easily replaced. We
expect these components to provide
trouble-free entertainment for years to
come or at least until the next must-have
component comes out. Since home theater has become so commonplace, most
everyone has these systems tucked away
in an entertainment center, cabinet or
remote closet somewhere in the home.
Having that ‘clean’ look in the home
is great―all of that technology is present
but not in your face. It does however come
with some challenges, such as how to control the components. There is, however,
one issue that does not get the attention it
merits. If you have your components
neatly hidden away, then you may have
already experienced this issue which can
cause your equipment to malfunction or
worse, stop working altogether. The culprit is heat, and it is slowly killing components that are installed in tight spaces
without proper ventilation.
It wasn’t long ago when everyone
was proud to display their components,
especially that new reel to reel, but today,
people don’t want to see their components and while this may simply be the
wife getting her way (again), the fact is
that tucking them away and closing the
door on them restricts airflow and leads
to both short- and long-term heat issues.
In the short term, components can
become unresponsive or, if they are
equipped with thermal protection, they
will simply shut down until they cool off.
Of course this usually happens in the
middle of the big Super Bowl party but,
with a little knowledge and the right
POWERGENIXʼS NIZN BATTERIES
NON-TOXIC AND SAFE FOR USERS
Nanci Bergman, Director
of
Consumer
Sales,
PowerGenix, talks about
eco-friendly batteries.
provide the power level of a high-performance disposable battery with the environmental benefits of rechargeables. In short,
they’re the best of both battery worlds.
CEDN: So, I hear that PowerGenix makes
rechargeable, eco-friendly batteries for
consumer applications. Tell me a little bit
about the technology behind your batteries, and what makes them innovative?
CEDN: OK, so how do your batteries
perform compared to the competition?
NB: PowerGenix created a rechargeable
Nickel-Zinc [NiZn] battery for consumer
and commercial/industry applications.
NiZn is the first new battery chemistry
offered to consumers in over 20 years,
which is strange when you think about
it―all the electronics that use batteries
have changed so much but the batteries
haven’t evolved. We’ve gone from the
Walkman to advanced portable gaming
and digital cameras with essentially the
same batteries. In addition to offering
more power, our NiZn batteries are completely non-toxic and safe.
Because of their 1.6 volt power output,
PowerGenix’s NiZn batteries are one of
the first rechargeable batteries capable of
replacing disposable [single-use] batteries, which means a big reduction in
e-waste. We’re proud to offer a cleaner
environmental alternative to previously
available rechargeable batteries. The
technology is non-toxic, so it’s safe in
your home and easier to dispose.
CEDN: NiZn sounds interesting, but I
wonder if you can provide some insight
into why consumers should consider
rechargeable batteries in general.
NB: Our batteries provide distinct advantages over standard rechargeable batteries due to the higher voltage in a single
cell―1.6V in NiZn versus 1.2V in
Nickel-Metal Hydride or NickelCadmium. The higher voltage means that
the most demanding consumer electronic
devices, which currently rely on singleuse lithium and alkaline batteries [which
offer 1.5V], can now be powered reliably
with rechargeable NiZn.
CEDN: Sounds like a good deal to me!
With what kind of devices do you recommend using these batteries?
NB: We’ve received a lot of positive feedback about PowerGenix batteries’ performance in devices ranging from digital
cameras to GPS units to handheld game
controllers. Basically, any high-drain,
demanding consumer electronic device is
a good candidate for a PowerGenix battery. Because of the high voltage level, our
batteries provide optimal performance
throughout their lives―it’s like the difference between using high octane gasoline
in your car and regular unleaded.
NB: Rechargeable batteries provide a
lower total cost of ownership over the
product lifetime. And, they’re also a better
choice for the environment, reducing the
number of batteries that end up in landfills.
For example, a lot of photographers use
PowerGenix batteries because their
increased power translates to brighter,
faster flashes. PowerGenix AA batteries
also have a much shorter recharge time
than traditional rechargeables, which
benefits active photographers. Not only
will their cameras work faster but when
the batteries do drain out, they can be
recharged in about an hour.
Specifically, PowerGenix’s batteries are
the best choice for consumers because they
For more information, visit www.power
genix.com.
products, it’s a problem that is easily prevented. The long-term issue is that excessive heat can drastically shorten the life
of a component.
Cooling does not generate a “buzz”
like other gadgets do but like surge protection, it should be an integral part of
every “installed” technology system. In
many cases where components are in a
cabinet or closet, it can be as simple as
adding a fan to exhaust the hot air. The
primary goal is to just get air moving and
not to focus too much on CFMs or BTUs.
Simply consider how air will move
through the cabinet or closet and around
the components. It does not take a lot of
airflow to adequately cool components
but it does require air effectively flowing
around the components.
49
The first step is to ensure proper
spacing between components and shelves
and, whenever possible, do not stack
components and ensure air flows freely
between shelving. Next, have an escape
for hot air through the top of the cabinet.
To start, you can try to just use a passive
grill to vent the air. If you find you need
active cooling, replace the passive grill
with a fan-based cooling unit and then reevaluate the system. If additional cooling
is required, consider adding a spotcooling device to individually protect the
amplifiers and/or home theater receivers
in the system.
The bottom line is that heat is a
silent killer when it comes to electronics
but it is preventable. For a variety of
thermal solutions, visit Cool Components
in South Hall booth 21570 or visit their
website at www.coolcomponents.com.
Cool Components offers the most comprehensive line of cooling and ventilation
solutions for cabinets, closets and equipment racks and has solutions for both residential and commercial applications.
JILL-E DESIGNS, MAKER OF BAGS
FOR TODAYʼS TECH-SAVVY ON-THEGO LIFESTYLE, EXPANDING ITS
RETAIL CHANNEL
A growing jill-e designs,
well established and widely
known around the world, has
set its sights on an expanded
retail presence in the U.S.
The maker of fashionable,
functional camera and carry
bags for today’s technology-dependent,
on-the-go lifestyle is attending CES in
part for the purpose of establishing an
even broader-based retail channel.
“As so often happens, consumer
interest is ahead of the market, and that’s
the case with our bags,” said Jill Wight,
President of jill-e designs. “The number of
‘hits’ we’re getting on our website, which
has been growing steadily, and our
increasing sales through photo specialty
stores proves that. Our challenge now, and
the challenge for the larger players in the
retail market, is to satisfy the
demand for our products by
continuing to pursue a broadbased retail presence that puts
jill-e designs’ products as
close to as many consumers
as possible in as many markets as possible. We’ve steadily been
growing our network, and we’ll build on it
further during our time at CES.”
A concerted effort to identify and
develop relationships with additional
retailers and distributors will be complemented by an exhibit of the latest in fashionable, functional camera and carry
bags for today’s fast-paced, tech-savvy
lifestyle—including a messenger-style
shoulder bag with interchangeable
Vapor Corp. (Con’t. from p. 44)
through its websites and direct
response
television
marketing
efforts. For more information,
please visit http://smoke51.com or
www.vapor-corp.com.
electronic cigarettes internationally
and domestically through distributors,
wholesalers and direct to consumers
Canonical (Con’t. from p. 44)
are eight seconds on a device with solid
state disk drive. We are already shipping
this with one of our major OEM partners.
CEDN: What does the future hold
for Canonical?
MS: Canonical is growing rapidly, with
nearly 400 employees across 30 countries. Through our OEM Services organization, Canonical will continue to
provide software solutions for OEM and
ODM customers who are using Linux
and Ubuntu in their products. We
currently ship Ubuntu on millions of
pre-installs annually, on Intel and ARM
devices ranging from tiny handhelds to
heavy-duty servers.
The work I’ve been focused on at
Canonical comes to fruition in 2011,
with our new interface, Unity, shipping
across the board on all of our products.
That’s a major step forward, and a
great basis for the next generation of
Ubuntu devices.
Canonical’s booth, MP25324, is located
on the ground floor in the South Hall.
E-mail [email protected] to
set up a meeting and see the range of
Canonical products and services. For
more information, call +44 207 630 2400
or visit www.canonical.com.
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BRESSER MID-7 TABLET A PERFECT
ON-THE-GO COMPANION
Established more than 50 years ago,
BRESSER has designed and distributed
optics and electronics throughout
Europe. In 2009 BRESSER announced
an exclusive distribution agreement with
Explore Scientific LLC for distribution
throughout the Americas, Australia, and
New Zealand.
New for this year is the BRESSER
MID-7 Tablet touch device embedded
with 3G and Wi-Fi running the open
source OS Android 2.1.
Scott Roberts from EXPLORE
SCIENTIFIC-BRESSER describes the
new Android touch tablet, “We are very
excited to bring forth an unlocked
3G/Wi-Fi tablet in the popular 7-inch
format. At under $300 retail, we think it
is the perfect combination of size, performance, functionality, flexibility, and
price. The huge range of Android applications and the ability to use the MID-7
as a phone and an Internet device anywhere in the world where there is 3G or
Wi-Fi connectivity makes this device a
perfect companion for anyone on-the-go,
no matter where they are.”
The BRESSER MID-7 touch device
keeps you in touch with fully unlocked
3G and Wi-Fi, so no matter where you
are you can access the Internet, receive
and send e-mail, and make VOIP phone
calls. The front-facing camera also
makes the BRESSER MID-7 video chat
LEAN&ZOOMʼS INTUITIVE
AUTO-MAGNIFICATION TOOLS
PROVIDE ERGONOMIC RELIEF
TO THE DIGITALLY INCLINED
The size and resolution of computer
displays has increased dramatically,
allowing more information than ever to
be rendered on-screen. However, items
can now be so small or screens so cluttered that users often need to lean forward to properly examine them. While
this leaning behavior is common during
normal computer use, it is often enacted
unconsciously by the end user, resulting
in unwanted eye or neck strain.
Enter Lean&Zoom—the first commercial product to emerge from The
Quality of Life Technology Center and
Foundry at Carnegie Mellon University.
The Lean&Zoom technique examined by
Human Computer Interaction researcher,
Chris Harrison, has resulted in a computer application that automatically zooms
the user interface display in response to
its viewer’s body movements.
It works like this: People naturally
lean towards items to better inspect them.
Lean&Zoom simply leverages this intuitive human behavior as an input signal.
Lean&Zoom detects user proximity to a
computer display using a camera. Then,
in response to intuitive lean-motion gestures, Lean&Zoom magnifies on-screen
content proportionally.
With Lean&Zoom, users can alleviate detrimental and long-term effects to
posture and eyesight by reducing how far
and how often leaning is required.
Dramatic lean gestures are also minimized, while on-screen items become
more regularly and readily readable.
“Zoom level” is controlled by
ready. Here are the detailed features and
specifications:
OS: Android 2.1
Display: 7-inch TFT LCD Resistive
Touch Pad, Resolution 800x480
CPU: Based on ARM926EJ (dual-core)
Main CPU Frequency: 600MHz
Auxiliary CPU Frequency
(DSP Digital Command Control)
550MHz SDRAM 2X64MB
Memory: 4GB
Card Slot: Mini SD Card Slot
>8GB/16GB
Sensing: Built-In Motion Sensor
Connectivity: Embedded 3G; Wi-Fi b/g
Sound: Built-In Microphone and
Speaker + Headphone Socket
Imaging: Front-Facing Webcam
USB: Host/Client
Power: AC Power Adapter/Charger;
100-240V~50/60Hz; DC Output
5V/2 Amps
standard leaning cues.
Lean&Zoom is available
by download to PC and Mac
today.
Visit www.lean&
zoom llc.com for details.
The Quality of Life Technology
Center is a National Science
Foundation (NSF) Engineering
Research Center (ERC) focused
on the development of intelligent systems
that enable older adults and people with
disabilities to live more independently.
QoLT Center addresses needs and activities of everyday living by prototyping personal assistive robots, cognitive and
behavioral coaches, human awareness and
driver assistance technologies.
A key component of Carnegie Mellon
University’s Innovation Infrastructure, the
QoLT Foundry commercializes quality of
life technologies for everyone and serves
to build unique partnerships and collaborations among industry, academic and
clinical constituents.
For more information, visit
www.qolt.org or North Hall booth 3013
or, contact Kristen Sabol, Director of
Communications, at 412-303-7396.
intruders advancing towards
their house without security
lights that are both expensive to
install and intrusive to those living around them.
Most people who buy large
pieces of property want privacy.
They don’t want to light themselves and their neighbors up at night
with banks of security lights. These lights
may deter intruders, but they have their
disadvantages as well. And, there are
many areas―especially along waterfronts and wetlands―where installing an
effective lighting infrastructure is prohibitively expensive and may even be illegal.
Security lights may illuminate a
have some additional announcements to
make in the upcoming months as we continue to move forward.”
See jill-e designs at CES booth
1035B, New Product Marketplace, North
Hall, LVCC. For more information, call
toll-free 888-HI-JILLE (445-4553) e-mail
[email protected] or visit www.jill-e.com.
When people think of security cameras
they can use around the house, they often
conjure up thoughts of cheap, low-light
cameras that produce grainy, pixelated
images during the day and shapeless,
indistinct blobs at night. Many of these
“security” cameras don’t work much
better than the camera in your average
cell phone.
But F-Series thermal security cameras from FLIR Systems are different.
FLIR’s affordable thermal security cameras give homeowners crystal-clear
imagery that lets them know if someone
is on their property 24 hours a day.
F-Series thermal security cameras let
you see what your eyes can’t: invisible
heat radiation emitted by all objects
regardless of lighting conditions.
Thermal cameras detect the minute temperature differences between objects, and
turn them into video that you can watch
on almost any TV monitor.
Because they see heat, not light,
thermal cameras are effective security
tools in any environment. They can easily detect intruders and other potential
threats to the security of your home and
jill-e designs (Con’t. from p. 49)
good looks.
jill-e designs, a little more than three
years ago the upstart idea of two farsighted Eastman Kodak Co. marketing
managers, moved its headquarters from
suburban Rochester, N.Y., to Orlando, Fla.,
earlier this year—a reflection of its current
success and its plans for future growth.
“This is an exciting time for jill-e
designs,” Wight said. “We feel very good
about our product decisions and very
good about the future. In a relatively short
period of time we’ve gone from idea, to
start-up, to a company with a worldwide
reach and a forward-looking strategy for a
healthy rate of growth. I expect we’ll
designer covers, and a collection of
DSLR bags in four eye-catching colors.
jill-e designs also will display some of
their favorite offerings, such as three
classy clutches and, for the men, a smart
jack™ messenger bag sporting rakish
The BRESSER MID-7 is estimated to
retail between $249 to $299 with availability in January or February. For more
information, call 888-599-7597 or visit
bresser.com/mid7.
calculating the user’s
lean position from
inputs provided by a
computer vision system—such as the cameras typically already
integrated on today’s
laptops or computer
monitors. Magnification
of the user interface is system-wide
and directly proportional to the extent
of the user’s lean: in other words, the
greater the user leans, the greater his or
her magnification.
The Lean&Zoom application can be
set for low-zoom gain; however, for regular use, a high-zoom gain would likely
be desired to achieve optimal speed and
performance.
Once zoomed in to a comfortable
level, the mouse is used to pan around the
screen. The magnification that was formerly provided by being physically closer to
an item can now expose otherwise unseen
details with minimal effort. Semantic
zooming applications are also made possible whereby a user can add detail to screen
content incrementally as a response to
family day and night, in
good weather and bad.
Thermal security
cameras are an affordable option for any
homeowner with a security system, and they do
more than just let you
see at night. With a thermal camera,
homeowners can see into those dark,
shadowy nooks and crannies that are
common around house entrances and
garages, giving their families that added
piece of mind that comes from knowing
that there isn’t anyone lurking next to
their front door.
With thermal cameras, homeowners
can watch over their property in ways
that visible-light cameras can’t, seeing
THERMAL CAMERAS FOR 24-HOUR
RESIDENTIAL SECURITY
Battery: Rechargeable Li-Polymer
Battery; 4-8 Hours Per Full Charge
Size: 21.3x12.4x1.2 cm.
Weight: 475 grams
In the Package: MID-7, Earphones,
USB Cable, AC Power Supply,
Instruction Manual
Warranty: Two-Year Limited Warranty
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recorder with Internet
accessibility,
fused
power distribution for all
four, eight or 16 cameras,
120V AC outlets in a
NEMA rated fan-cooled
weatherproof box.
The VR series also
maintains the HDMI,
VGA and composite video outputs
along with a USB user-friendly mouse
interface. Optional small form factor
LCD monitors can also be included
inside of the box itself. These
recorders can be mounted in the
harshest conditions while staying
hidden from the elements and
intruders alike. The NEMA-VR
series maintains IC Realtime’s
Enhanced H.264 compression and
Linux-based embedded operating
system platform. The NEMA-VR
series are suitable for remote
locations, mobile surveillance and
applications that require a covert and
complete product installation.
For more information, e-mail
[email protected], call 866-9979009, visit www.icrealtime.com or
stop by South Hall booth 21560.
an interface converter that
allows generation and analysis of serial digital audio signals (I2S etc) directly.
Need to make an electroacoustic measurement of
a Bluetooth loudspeaker in
the lab? Again, the dScope
Series III includes all the
necessary tools, including
time domain gating of impulse response
measurements.
Want to check the Bluetooth link
for drop-outs and lost packets? The system incorporates a unique family of
‘Event Manager’ tools, enabling you to
automatically detect and log intermittent
issues such as drop-outs without needing to be present.
Your complete system, from analogue and digital inputs and outputs,
DSPs, board level serial digital signals,
electroacoustic transducers,
to the Bluetooth interface
and CODECs, can now all
be designed and tested
using a single audio
test platform.
The dScope Series III is
truly a unique instrument,
offering more powerful
analysis tools at a more
competitive price than any other system
on the market.
bandwidth. When used with the most
recent version of the Skype beta client
for Windows®, three or more users can
hold highly effective video group conference calls from anywhere. For businesses
using
Cisco ®
WebEx,
GoToMeeting.com, and other online
collaborative meeting applications, the
new TouchCam V1 delivers outstanding
video quality.
With the new low-cost TouchCam
V1, families and friends separated by
great distances can now enjoy stunningly clear 720p HD video call quality and
the V1’s wide angle lens lets everyone
get into the picture, a far cry from typical VGA webcams where participants
typically only see a person’s head and
shoulders. Since the TouchCam is Skype
HD certified, best Skype video calls
experience is assured!
“Consumers and businesses are
clamoring for lower cost HD video
cameras for both desktop videoconferencing and casual video calls,” said Ping
Liu, President of faceVsion Technology
USA. “faceVsion was there with the first
Skype HD certified TouchCam N1 last
CES and now we’re here with the new
low-cost TouchCam V1 to satisfy our
customer’s requests for lower cost cameras that won’t sacrifice video quality.”
devices consumers already own and the
services already existing within the
Internet cloud, providing Ford owners
virtually unlimited possibilities for added
safety and convenience while on the road.
SYNC is available on Ford cars and
trucks at an option price of $395 and is
standard equipment on all Lincoln models. AppLink will first be available for
download for 2011 Ford Fiesta owners in
early 2011, as well as factory-installed on
many new 2012 models.
Ace Bayou (Con’t. from p. 24)
Over the past 10 years, the demand for
products have grown by more than 800
percent and continues to expand. Ace
Bayou provides customers with valuebased products by implementing cost
reduction strategies through innovations
in assembly, manufacturing processes
and logistics.
With its quality sound furniture as its
flagship product line, Ace Bayou is also
the leading beanbag manufacturer in
North America, the largest supplier of
gaming storage ottomans, video rockers
and recliners, and successfully serves a
variety of other markets in the lifestyle
furniture, pet products and durable medical goods sectors.
For more information on Ace
Bayou’s X Rocker line of sound furniture, visit www.thexrocker.com. For
more information on Ace Bayou, visit
www.acebayou.com.
personalized molds that are exact replicas
of their ears. Customization assures all-day
wearing comfort and delivers high noise
isolation and consistent sound quality.
Chicago-based Etymotic Research
designs and manufactures products that
measure, improve and protect hearing.
After more than 27 years, Etymotic
remains the world leader in high-fidelity,
noise-isolating, in-ear technology. To
learn more about Etymotic Research,
visit www.etymotic.com.
NEMA RATED WALL MOUNT
RECORDERS BRING AN ALL-WEATHER
SOLUTION FOR THE HARSHEST OF
INSTALLATION ENVIRONMENTS
Now you can utilize all IC Realtime’s
cutting edge digital recorders in an allweather, NEMA controlled environment. Compiled of all the necessary
components for a full surveillance
solution, IC Realtime’s NEMA-VR
series recorders are an all-in-one
weatherproof solution. Available in
four, eight and 16 channel H.264
DVRs, NVRs and a 20 Channel
Hybrid. The NEMA-VR series
consists of a full real-time Pentaplex
GOOD NEWS FOR BLUETOOTH
AUDIO ENGINEERS
Any audio engineer will know that the
task of testing and measuring a Bluetooth
audio device is by no means straightforward. The process involves establishing
wireless connections, setting up signal
generators, signal analyzers, electroacoustic test fixtures, microphones and
more. And then you need to create a
series of audio test files in software, play
them though your device, and perform
post-processing of captured wave files.
But it no longer has to be this way!
Prism Sound’s award-winning dScope
Series III audio test system now supports
audio streaming directly between test
system and Bluetooth device, enabling
real-time, closed-loop testing of
Bluetooth audio systems. Engineers the
world over will breathe a huge sigh of
relief at the news that Bluetooth audio
development, compliance testing and
manufacturing is now simpler and faster
than ever before.
The dScope Series III is the world’s
first complete audio test solution for
Bluetooth devices, combining analogue,
digital, electronic, electroacoustic and
Bluetooth measurement capabilities in a
single instrument. External software for
generating and analyzing waveforms is
now completely redundant.
Need to probe your Bluetooth audio
designs at board-level? No problem. The
dScope Series III can be specified with
FACEVSION EXPANDS ITS SKYPE HD
CERTIFIED HIGH DEFINITION VIDEO
CAMERA LINE-UP WITH NEW
LOW-COST FV TOUCHCAM V1
New Model Delivers Crisp 720p
Streaming Video Over The Internet For
An Unparalleled HD Video Call
Experience Using Skype And Other
Popular Video Call/Chat Clients
faceVsion™ Technology USA, a
world-class manufacturer of HD video
communication products for consumers
and business, on Jan. 6, 2011,
announced a new model in the popular
TouchCam™ line-up of Skype™ HD
certified video cameras. The new
TouchCam V1 720p HD VideoCam is a
Ford (Con’t. from p. 4)
Twitter—all of which can be downloaded
through the same app store interfaces that
consumers are familiar with such as The
Android Market and BlackBerry App
World, currently among the leading
growth markets for mobile apps.
Additional smartphone apps can be added
to the SYNC ecosystem in the future.
The Ford SYNC platform approach,
along with SYNC AppLink, leverages the
Etymotic Research (Con’t. from p. 41)
MicroPro series, hf-series, mc-series and
etyBLU2 Bluetooth® headset owners with
61
new low-cost model with many of the
same features that made its big brother,
the TouchCam N1, immensely popular
with business looking to move videoconferencing out of the conference
room and onto the desktop, allowing
effective HD video calls to happen
anywhere, anytime.
Like the TouchCam N1, the new
V1 is a Skype HD certified camera with
a wide-angle lens and built-in hardware
H.264 video encoding that delivers brilliant 720p video over an Internet connection with as little as 1.2Mbit/sec
See Prism Sound at CES
Prism Sound will be demonstrating live
measurements on consumer Bluetooth
audio devices at the Venetian Towers
Suite 30-211.
For more information, call 973-9839577 [U.S.] or +44 (0)1353 648 888
[U.K.], e-mail [email protected] or
visit www.prismsound.com/test_measure.
System Requirements
The faceVsion TouchCam V1 requires a
Windows 7, Windows Vista, or Windows
XP PC with an Intel® Core 2Duo or
equivalent CPU, 1GB RAM, Skype 5.0
or higher, available Hi-Speed USB 2.0
port, and Internet connection with minimum 1.2Mbit/sec “up & down” bandwidth capability. Users are encouraged to
visit www.skype.com for updated Skype
system requirements.
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.BEST OF SHOW
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HIFONICS ANNOUNCES BRICK AND
MORTAR ONLY BRUTUS ELITE SERIES
Maxxsonics USA announced today that
the new Hifonics Brutus BRE (Elite)
Amplifier Series is available for order at
the 2011 WCES.
Ted Henricks, V.P. Sales and
Marketing, said, “The Hifonics Brutus
BRE Series is a complete line of our
famous Brutus Super D-Class mono
blocks with the addition of three A/B
stereo amplifiers. They are available in
the most popular power configurations.
Most importantly, they represent a new
direction for Maxxsonics as a company;
they are under a controlled distribution
plan that does not allow Internet sales. In
addition, we have a controlled purchase
program whereas a distributor is limited
to the amount of product they can fill
their pipeline. In addition, pricing to the
customer and the minimum advertised
price will be strictly enforced. Price erosion hurts everyone; we are clearly in a
new stage of retail resurgence and the
need for proper product demonstration.
Our core distributors and dealers are in
agreement with this program.”
The new Brutus BRE Series is available in Hifonics’ most requested power
configurations, a 1 x 1100 watt, 1600
watt, 2000 watt and 2500 watt 1-Ohm
stable, Super D-Class mono block. Plus,
Hifonics now offers a 4 x 100, 4 x 60 and
a 2 x 100 stereo amplifiers under the
Brutus badge.
The new design features a black heat
sink with an illuminated Brutus and
Hifonics logo in addition to classic
Brutus designs.
The Brutus Elite series mono blocks
offer High Efficiency Super D-Class
Technology that is a tried and tested technology and feature 4/2/1 Ohm Stability,
Bass EQ with 45 Hz Bass Boost and
Variable Low Pass, Subsonic Filter,
Phase Shift and Level Control plus many
more features.
The Hifonics Brutus amplifier series
JERRY RICE AND JUDOBABY INC.
FORM FIRST-EVER
PET SPORTS LEAGUE
JUDOBABY Inc., a Redwood City,
Calif.-based game developer, is set to
unveil Jerry Rice and Nitus’ Dog
Football for the Wii as the first title in
its Pets Sports League franchise featuring Jerry Rice, ranked by the NFL
Network as the No. 1 Player of All
Time, and his rottweiler, Nitus. The title
is the company’s flagship game and is
to be released as part of its new familyfriendly franchise, the Pet Sports
League. Jerry Rice is the league’s
ships to dealers in February of this year.
Retail prices range from $299.95 to
$599.95. Check out www.maxxsonics.com
for more information.
About Maxxsonics USA, Inc.
Established in 2001, Maxxsonics USA
Inc is a leading manufacturer of home
and car audio products. Parent company
of MB Quart, Hifonics, Crunch, and
Autotek, Maxxsonics USA offers a complete line of car audio products including
amplifiers, speakers and subwoofers. For
the home, Maxxsonics offers the awardwinning Hidden Reflections Mirror TV
series. Maxxsonics serves customers in
more than 50 countries worldwide. See
all of their products at the
www.maxxsonics.com website.
unconventional playing fields, from
Tahiti to outer space, with the goal of
being named champion and winning the
Golden Fire Hydrant.
The game is the first title in JUDOBABY Inc.’s mission to build quality
games that are fun to play, easy to learn,
humorous and enjoyed by both male and
female gamers. Future titles are expected
to release from the developer combining
the worlds of pets and sports.
Jerry Rice and Nitus’ Dog Football
is scheduled to release in Q2 2011. For
more information, visit the company
website at www.judobaby.com and to
be one of the first to play the game stop
by the JUDOBABY booth at the Kids
@ Play Summit in the North Hall,
booth 3518.
official commissioner, and was chosen
to hold this position for his credibility,
experience, vision and leadership.
Jerry Rice and Nitus’ Dog Football
is the first in a series of innovative family-friendly titles that uniquely blends
everyone’s favorite genres―pets and
sports into an action-sports game for
users of all ages. The multi-player game
created for the Nintendo Wii allows up to
four players to participate in the ultimate
pet sports experience. Designed for both
sports and action gamers, players assume
the identity of more than 14 characters
including Rock Star Rob, Surf Pro Sandy
and Flea-Bo the Clown. Each character
plays the quarterback and is assigned to a
team of seven canine companions, who
they direct by swinging the Wiimote to
throw, dodge, jump and swim to victory.
Players can build a team from more than
20 breeds directing St. Bernards, collies,
terriers and bulldogs in crossing patterns
all over the field. The game features 12
EXPANDING COOLING BUSINESS
REFLECTS GROWING CONCERNS
ABOUT ʻHIDDEN SIDEʼ OF ELECTRONICS
“When we do a job, even if it’s a simple one, I’d say 95 percent of them probably need or have some kind of cooling
requirement,” said Keith Sheppard,
President of Sheppard Security and
Communication, a Florida-based installer.
“I don’t know how many times I’ve gone
into a house and the cabinet doors are
propped open because it’s overheating.”
Sheppard said that the Florida-based
Cool Components, with its wide array of
cooling solutions, is probably the leading
innovator in the industry to date.
“You go on their website and they’ve
got a solution for everything. And if they
don’t they usually come up with something. They’ve got the cooling thing
licked,” Sheppard said. “You notice that
they’ll introduce a product and then the
next year other companies will have a
very similar product.”
Cooling can be a delicate task because
it involves working with the elements of
someone‘s home, Sheppard said.
“We’ve had jobs like a custom-built
cabinet, and the customer’s like, ‘I don’t
want any holes drilled in it.’ Cool
Components have got a pretty tasteful
solution for just about everything,” he said.
Kattan agreed with Sheppard’s
assessment. “Cool Components were
able to offer us solutions that not only are
efficient but also extremely quiet and
well-designed to be integrated in living
areas in an elegant way,” Kattan said.
“We’ve been extremely aggressive
since we entered the market,” said David
Lee, President of Cool Components,
which is making its CES debut this year.
“In the past we had been fairly conservative with our sales efforts, mainly
because we were focused more on product and market development. Now we
have reached our goals in those areas, so
we’re stepping up our sales efforts and
are ready to attack the market and be the
primary cooling provider.”
The growth of the cooling industry is
no accident; it’s the natural product of a
changing world, Lee said. More complex
systems have created a niche that companies like his are rushing to fill, he added.
“Systems are getting bigger and bigger,” Lee said. “You have not only computers that are getting more and more powerful,
but now computers are being installed with
your media servers. You have distributed
audio systems, which means you need a lot
more amplification. Amplification equals
heat. Now you’re putting all of that heat in
a closet or a cabinet.”
Lee said the time is ripe for cooling
for home theater applications, musical
instruments and car entertainment will be
on show at CES’ High Performance
Audio and Home Theater exhibit suites,
The Venetian Towers, Suite 30-332.
“With a reputation for showcasing
the latest innovations in international consumer electronics, CES is the ideal venue
for IR to demonstrate its leading-edge
power management solutions for Class D
Audio,” said Adam White, IR’s Senior
Vice President, Worldwide Sales.
With more than four decades of success, the International CES reaches
By Justyn Dillingham
In the world of electronic equipment,
more advanced systems demand more
energy expenditure. But energy creates
heat, and too much heat can spell disaster
for a sensitive system.
The cooling industry, epitomized by
burgeoning companies like Cool
Components and Active Thermal
Management, is based around the growing awareness that ventilation and equipment-cooling are becoming an essential
part of electronics.
“I believe as technology continues to
evolve and the capabilities keeps growing, the equipment to support it is getting
more and more sophisticated and therefore heat-generating,” said Eyal Kattan,
President of Media Nexus, a Georgiabased company which specializes in integrating high-end entertainment systems
into a home. “Take, for example, the
Xbox 360. When you put all these
‘boxes’ together in one rack or a cabinet,
you definitely going to need a cool way
to cool them off.”
System cooling techniques vary,
ranging from ventillating a cabinet to
installing fans.
Kattan said that his company looks
at three factors when strategizing how to
cool a system: heat, noise and aesthetics.
A cooling system should be designed to
interrupt the lives of the home’s occupants—via noise or visual distractions—
as little as possible, he said.
“Sometimes we are required to
install cooling devices in exposed areas
that are located in high-visability areas
and the cooling system must be blended
with the rest of the décor,” Kattan said.
Kattan said he thinks cooling will
become increasingly integrated into the
world of electronic equipment, eventually
becoming a familiar part of an installer’s job.
“Tthe more efficient and quieter
they become, the easier and more plausible it would be to include them in
every project,” he said.
INTERNATIONAL RECTIFIER TO
DEMONSTRATE AUDIO SOLUTIONS
International Rectifier, IR®, a world
leader in power management technology,
on Dec. 14 announced the company will
showcase its latest Class D Audio power
management solutions at CES 2011.
IR’s cutting-edge chipset solutions
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POWERMAX INTRODUCES NEW LED
FLASHLIGHTS AND BATTERY
Neville Lin, President of Powermax
USA, a leading battery company in private label and value brand manufacturer,
talks about his company.
CEDN: We noted that your booth is
located in the ‘Sustainable Planet’ section
of this year’s CES Show. How are your
batteries ‘green?’
NL: We have responded to the ‘green’
initiative with our new ‘Pre-Charged
Rechargeable Batteries’ and a ‘Green
Alkaline’ with no mercury, no cadmium
and no lead.
CEDN: You mention the new ‘PreCharged Rechargeable Batteries;’ what is
the benefit of these?
NL: All of our Insta-Use Pre-Charged
Rechargeable products are made of 100
percent recyclable materials, including
the packaging and battery itself [no mercury, no cadmium and no lead], thus creating a complete earth-friendly line of
battery products in an effort to reduce
battery disposal waste in landfills. Using
one rechargeable battery can keep thousands of alkaline batteries from being
disposed in landfills each year, and our
ACDelco Insta-Use Pre-Charged batteries hold their charge longer than standard
rechargeables.
CEDN: You also offer private label
DATAPIPE OUTLINES KEY CLOUD
COMPUTING TRENDS FOR 2011
Enterprise Adoption, SLAs, Automation
And Governance Will Lead To Continued
Growth For Cloud Computing
Datapipe, a global leader of managed
services and infrastructure for IT and
cloud computing, on Dec. 15 outlined
three key cloud computing trends for
2011. The company sees major trends
for the coming year including the
increased adoption to cloud computing
by large enterprise organizations,
increased market demand and delivery
of Service Level Agreements (SLAs) for
guaranteed performance and reliability,
and improved automation and governance that moves cloud computing
beyond raw infrastructure to solve specific business domain challenges.
“What was once considered an
unknown technology surrounded by lots
of hype is now revolutionizing IT,” said
Ed Laczynski, Datapipe’s Vice President
for Cloud Strategy and Architecture.
“The reality is, we’ve only scratched the
surface of what is possible in the cloud
and during 2011 we will see significant
advancements that will drive stronger
adoption and value from the entire cloud
computing ecosystem.”
69
manufacturing. Where do you see the
battery industry trend going? National
brand vs. private label?
NL: National brands continue to spend
promotional dollars to increase their market share and compete with both value
and own brand programs. Consumers
will search for best value, given the economic climate and our NBE quality the
trend will continue.
CEDN:
How
does
your
Powermax/ACDelco and private label
brands fit today’s retailers’ needs?
NL: Retailers need to differentiate their
own brand programs with unique segments, sizes and promotions. Powermax
USA offers solutions to create excitement, traffic and most importantly value.
CEDN: I also heard that you are going to
Looking to 2011 Datapipe sees three
key trends that will impact the cloud
computing landscape:
Household Names Will Make
Big Cloud Decisions
While enterprise adoption of cloud computing progressed in 2010, 2011 will be
the year when industry giants from across
the spectrum—including major financial
institutions, pharmaceuticals and retailers—will migrate major internal and
external IT systems to the cloud. Moving
beyond the “dev/test” and “R&D” use
cases, more projects will be deployed to
include mainstream and mission-critical
IT applications and services. This adoption will be spurred by advancements in
security, compliance, and the availability
of new managed cloud offerings that
introduce new ‘LED’ flashlights and
lantern. Can you tell me more about this?
NL: The new LED technology provides
energy saving technology, longer lasting bulb and optimum illumination at a
reasonable cost for the flashlight and
lantern industry. We have a full line of
flashlights to fit consumers’ needs from
house, auto, work and indoor and outdoor.
Our new packaging is great and ecofriendly, the design is exciting, and the
product is excellent and cost-effective!
For more information, stop by South
Hall booth 26002 or visit www
.powermaxusa.com.
enable greater governance, faster adoption and 24/7/365 operations support.
Enterprise Grade SLAs
As the cloud computing delivery model
matures, more enterprises will demand
the same types of service level agreements that they currently rely on from
vendors delivering more traditional IT
services. Robust SLAs around full solution availability, performance and incident response will allow more customers
to trust mission-critical and productionlevel systems to cloud computing. The
growing cloud ecosystem will continue
to spawn a new class of products and
services that help customers manage and
govern SLA compliance.
WHAT DOES 2011 HOLD FOR THE
E-WASTE INNOVATOR WERECYCLE!
VIDEO GAME ACCESSORIES MARKET? FILES APPLICATION TO SERVE
CONSUMER ELECTRONICS
By Chris Arbogast, Director of
address the needs of a refreshed console,
Marketing, Nyko Technologies
or add a requested feature to an already
MANUFACTURERS UNDER
popular product.
Historically, the videogame accessories
NEW YORK STATEʼS NEW LAW
market booms with the launch of a new
The Consoles Aren’t New,
console. New consoles mean new controllers and peripherals to go with them.
The current-generation console lifecycle
is lasting longer than any console lifecycle in the past, suggesting a
down year for game accessories. However, interesting
new developments and innovative business strategies will help
the agile peripherals company
flourish in 2011.
A Refreshing Time Of Year
Traditionally, the game console
lifecycle has lasted five years,
but today’s consoles are entering their
fifth and sixth years on shelves amidst a
slow economy. Since we don’t anticipate
any consoles to be released this year, we
have to think creatively and provide new
accessories for the existing game systems. For Nyko this means refreshing our
most popular products with new features
and improvements. We’re introducing
things like the Charge Base 360 S and
Intercooler STS this year, which either
But Everything Else Is
The introduction of Wii Motion Plus,
Sony Move and Microsoft Kinect have
breathed new life into the current-gen consoles. Each of these new
gesture or motion-based
technologies presents a
unique opportunity to innovate beyond first-party
product design. On the Wii,
Nyko was first to market
with the Wand+, the first
Wii controller to integrate
Full Motion Technology
into the remote itself. Now
with Move and Kinect, consumers are
showing a willingness to purchase whole
new sets of controllers and cameras, and
literally rearrange their living room just to
meet the space demands of these new systems. With these investments, we believe
consumers will also be willing to spend on
accessories like charging docks and other
value-add peripherals that help them get
Pioneering electronic waste recycler
WeRecycle! has filed with the New York
State Department of Environmental
Conservation to collect and process ewaste on behalf of consumer electronics
and computer companies under the state’s
new Electronic Equipment Recycling and
Reuse Act. The law obligates electronics
manufacturers to take responsibility for
safe disposal of their products.
WeRecycle! offers the most economic
and environmentally responsible compliance option for electronics manufacturers
that are required to either set up their own
collection systems or sign up with a stateapproved “collective” e-waste provider.
Collection networks must be fully operational in every county, and in each municipality with a population of more than
10,000 people no later than April 1, 2011.
The company is among the largest
electronics recyclers in New York state,
and one of the fastest growing and most
experienced in the nation. WeRecycle! is
widely recognized for its sophisticated
sorting technologies, which separates
electronics into clean, high-value commodity streams. These proprietary, stateof-the-art systems also facilitate better and
more accurate reporting under increasingly stringent regulatory requirements.
“We handle the entire process inhouse to make sure it’s done right and
fully documented. Our process protects
consumers from a data security breach,
and we insure that all equipment is
processed domestically,” said WeRecycle!
President Mick Schum. “That means our
customers get the unassailable accountability and complete transparency they
need to meet the growing scrutiny from
regulators and watchdog groups.”
WeRecycle! currently works with a
variety of leading consumer brands in the
electronics industry, as well as state,
county and municipal governments
throughout New York and the Northeast.
That experience will be a tremendous
advantage for customers when the
sweeping new law takes effect.
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Eye-Fi (Con’t. from p. 1)
JH: Eye-Fi is best known for its wireless
memory card. The Eye-Fi memory cards
automatically back up and share memories right from the camera. Behind the
Eye-Fi cards is an entire platform for digital imaging that makes it easier to view
and share the photos and videos you
shoot, whether that’s through massively
popular social media or more privately.
Eye-Fi enables users to get the best quality photos and videos from their existing
cameras without compromising on the
relevance that comes with sharing right
away. Since the introduction of our first
wireless memory card in October 2007,
we’ve partnered with 45 online sharing
sites for direct online sharing. We’ve also
partnered with seven major camera
Corning Incorporated (Con’t. from p. 1)
comprehensive understanding of the
physics behind glass breakage in a given
application. This knowledge was used to
produce a cover glass, Gorilla Glass,
which is better able to survive the realworld events that most commonly cause
glass failure. We turned to John Bayne,
Business Director of Corning’s TV Cover
Glass business to learn more:
CEDN: What is Gorilla Glass?
JB: Corning’s Gorilla® Glass is an
environmentally friendly alkali-aluminosilicate thin sheet glass designed
specifically to function as a protective
cover glass for high-end display
devices such as notebook PCs, televisions and mobile phones.
CEDN: What makes Gorilla Glass so
damage-resistant?
Ooma (Con’t. from p. 1)
telephony services to people around the
world. Our business model is that customers’ pay for the device upfront, and
enjoy free phone service thereafter using
their broadband Internet and existing
home phone. We make it possible for our
customers to own their dial-tone. This
means free calls in the U.S. and rock-bottom international rates, coupled with the
highest quality calling experience
enabled by our exclusive PureVoice™
HD Technology featuring HD Voice.
CEDN: What is it about the traditional
telephone industry that said to you, this is
where we can innovate?
ES: Traditional telephone service is
pricey, limited and inflexible. You don’t
need to be a telephone company mogul to
understand that, we’ve all experienced it
in our daily life. Our core team comes
from a long list of paradigm-breaking
Nyko Technologies (Con’t. from p. 69)
the most out of the new input systems.
With Innovation Comes
Differentiation
Three years ago no one could have
predicted that Playstation 3 owners
would be buying two new types of controllers as well as a camera in order to
manufacturers including Nikon, Canon
and Sony to enhance the Eye-Fi experience starting with the camera itself.
There are now over 60 ‘Eye-Fi connected’ camera models, representing more
than 10 million units on the market. This
ecosystem—combined with our cloud
service—makes Eye-Fi far more than a
cool gadget and enables millions of
effortless uploads every month!
CEDN: Consumers have more choices
when it comes to viewing their photos
and videos with the use of computers,
tablets, smartphones, etc. How do Eye-Fi
memory cards integrate into such a wide
landscape of viewing devices?
photos—whether that’s a point and shoot
camera, a DSLR or a smartphone. The
photos are automatically and wirelessly
backed up and organized where the consumer wants them. Regardless of which
device the consumer took the photos with,
they are available to be viewed and shared
from virtually any smartphone, tablet or
computer by logging into their private EyeFi account. Accessing full resolution content without compromising on privacy—
that’s how Eye-Fi extends the photo experience beyond the memory card to the ever
growing number devices in our lives.
CEDN: Can you tell us about what
you’re announcing here at CES?
JH: Eye-Fi helps consumers first by
being in the devices they use to take
JH: Today, users have to choose between
better quality photos and videos from
JB: The unique composition of Corning
Gorilla Glass allows for a deep layer of
high compressive stress [created
through an ion-exchange process]. This
compression acts as a sort of ‘armor,’
making the glass exceptionally tough
and damage resistant.
book computers and tablets. Televisions
continue to get thinner and sleeker and
this too is where Gorilla Glass can have a
role for TV cover glass which permits
seamless full-glass fronts.
CEDN: What devices benefit from using
Gorilla Glass?
JB: Corning Gorilla Glass is an ideal
cover glass for the most innovative electronic devices, from smartphones to
slates to TVs. Many companies have not
only integrated Gorilla Glass, but
designed for it. In the rapidly growing
handheld and smartphone market, Gorilla
Glass compatibility with touchscreen
devices is enabling an enhanced user
experience, while design flexibility to
create thinner, lighter and more aesthetically interesting designs is a key benefit
for personal computing devices like notecompanies including Apple, TiVo®,
Cisco, Intel, Yahoo!, Napster and Lexar.
We made it our mission to create a better
customer phoning experience at home
and on the go―and it’s working. We
spend our time thinking about the customer experience and how to use innovation to create a smartphone for the home.
CEDN: If I’m one of Ooma’s customers
who purchased the Ooma Telo from one
of your retail distributors, what can I
expect from my phone service?
CEDN: How do I know if Gorilla Glass
is on a particular device?
JB: Corning Gorilla Glass is currently
used by more than 27 major brands,
designed into more than 290 product
models, and featured on more than 200
million devices. Due to customer
agreements, we cannot identify all the
devices that feature Gorilla Glass, but
you can find the most current, comprehensive list that we can confirm at
corninggorillaglass.com.
CEDN: Touchscreens and 3D televisions
are key trends at this year’s Consumer
Electronics Show. Where does Gorilla
Glass fit in these trends?
and a free trial of our innovative premier
services. Most of all you can expect
never to pay for a phone call anywhere in
the U.S. ever again.
CEDN: On TV, I’m frequently hearing
about those dongle services that imply
they too are a landline replacement; how
is Ooma different?
ES: The first thing to expect is easy setup. Just connect the Ooma Telo to your
high-speed Internet and your home
phone. Most customers are up and dialing in less than 15 minutes. Once you’re
up and running, you’ll notice the exceptional call quality achieved by our exclusive
Ooma
PureVoice
HD
technology―it’s truly remarkable. You’ll
also experience bundled free services
like caller ID, call-waiting and voice mail
ES: Ooma provides not only all the basic
services of a landline but also innovative
features for at home and on the go that are
unmatched by any other VoIP service.
Ooma is a secure, standalone, always-on
device that works independently of your
computer. This saves you from the hassle of
installing anything on your computer and
from having to leave the computer turned
on to make and receive calls. With Ooma,
there are no compromises or concessions in
voice quality. In addition, Ooma allows our
customers to keep their current phone number, as well as take advantage of advanced
features through our Premier Service
play Move. Three years ago the idea of
a player’s body replacing the controller
seemed far-fetched. Today these
advanced technologies have entered the
living room and the mainstream. As
technologies evolve, greater technical
hurdles are involved in designing controllers and accessories around them.
Move, Kinect and Wii provide an
avenue to innovation; thoughtful design
will help companies differentiate themselves from the competition.
Instead of scrambling to repurpose
plastic Wii shells to accommodate Move
controllers (tennis rackets, bowling
balls, steering wheels, etc.) we at Nyko
are focusing on the integral functions of
the controller and how players use it. By
doing so we give ourselves a chance to
bring further innovation and address
their digital camera and the ability to
share instantly via their camera phones.
With Eye-Fi’s new Direct mode, photos
and videos from your camera can be sent
directly to your smartphone or tablet
device right away … no home network or
hotspot required. With a combination of
new technology in the card and our app
on the mobile device, you can now view
the pictures and instantly share them. No
more compromising between great
quality pictures and instant sharing.
CEDN: Will there be a demo of this new
feature at the show?
JH: Absolutely. Come by the North Hall
booth 3614 for a live demo. For more
information, visit www.eye.fi or stop by
our booth.
JB: When it comes to touchscreens,
Gorilla Glass is not only exceptionally
thin, but enables high sensitivity and
accurate responses for the most sophisticated touch technology with the added
benefit of being tough enough to handle
the ongoing physical contact that is
intrinsic to these devices. The leading 3D
TV technologies use polarization to create the 3D viewing experience. Some
cover glass materials have high birefringence [stress in the glass] which interacts
with the polarization effect of the eyewear and creates visible lines and patterns. By contrast, the lower birefringence of Gorilla Glass permits a better
viewing experience―as if there is no
cover glass at all.
To learn more about Corning’s Gorilla
Glass, stop by booth 15419 in the Central
Hall or visit www.corninggorillaglass.com.
For ongoing updates, follow Corning on
Twitter and Gorilla glass on Facebook.
including, an instant second line, call
blocking, call forwarding, multi-ring, voice
mail forwarded to e-mail and more.
Ooma customers reap the benefits of
choosing a service with a strong business
track record. Ooma customers enjoy an
easy to use, reliable and cost-effective
phone service that can easily pay for
itself in less than a year. Other dongle
solutions have been proven to break
down under stressed network conditions.
Ooma is truly in a category of its own.
CEDN: Why should people make it a
point to stop by your booth at CES?
ES: At our booth on the Second Level of
South Hall, booth 31628, we will be
offering demonstrations of the Ooma
Telo with some cool new offerings that
include our HD Voice running on mobile
phones. People who stop by our booth
will have a chance to win an Ooma Telo.
We look forward to seeing you there.
real consumer needs with our products.
Even without PlayStation 4, Xbox
720 and Wii 2, the video game accessories market should see significant
growth and success in 2011.
To learn more about Nyko
Technologies, come visit their CES
show suite at the Las Vegas Hilton,
North Tower, Suite 15121. Visit
www.nyko.com for more information.
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KODAK (Con’t. from p. 1)
LD: No other company in the world
can claim the imaging expertise and
credentials that Kodak has built and
now employs across the company’s
wide portfolio of offerings. Not only
did we establish the photography
category 125 years ago and invent the
digital camera 30 years ago, Kodak
continues to push the envelope today
in developing cutting-edge digital
imaging and printing technology. We
pride ourselves on listening to our
consumers, channel partners and commercial customers to anticipate and
fulfill their needs with innovative
products and solutions—from our
digital cameras, video cameras and
frames that enable instant digital sharing to our in-store photo kiosks,
online photo service, consumer inkjet
printers and commercial printing
solutions which lead the industry in
output quality and value.
CEDN: What changes in the imaging
industry have changed the way you
do business?
LD: Advancements in digital technology
and the proliferation of social
networks have revolutionized the
way people share. More digital images
and videos than ever are being shared
online, and Kodak has incorporated
features across the company’s range
of products that help consumers
navigate this new world and reap its
benefits. For instance, all of our
KODAK pocket video cameras and
KODAK digital still cameras feature
Kodak’s exclusive ‘Share’ button
which allows consumers to tag photos
for instant uploading to sites like
Facebook, Flickr, YouTube and
KODAK Gallery as soon as it is
plugged into a computer. Similarly our
consumer KODAK inkjet printers and
BodyMedia (Con’t. from p. 12)
attending the face-to-face group intervention program plus using the
BodyMedia technology lost an average
of 14 pounds, which is more than three
times those in the group intervention or
control group.
The BodyMedia FIT system
includes a wearable Armband and allows
users to track their calorie burn, physical
activity, steps taken, sleep efficiency and
calorie intake to make informed decisions based on their body’s information
to help them lose weight and stay fit.
The system also includes an optional
display that gives wearers real-time
feedback on their calorie burn, steps, and
physical activity levels. On Oct. 28, the
Datapipe (Con’t. from p. 69)
Industry Targeted Clouds
In 2011, Datapipe expects to see new
products and services that focus not just
on general IT needs, but also on opportunities related to specific industries and
verticals. As the value-chain between
cloud providers, ISVs and managed services continues to take shape and evolve,
in-store KODAK Picture Kiosks are
built with technology to make printing
wirelessly from mobile devices fast
and simple.
CEDN: What will Kodak be showcasing at CES 2011?
LD: Kodak is showcasing new consumer digital photography products
and services that not only allow
consumers to continue to capture their
photos, but more importantly—share
and display their Kodak Moments
easily, often, and the way they want to.
Each of our new digital cameras
and pocket video cameras feature the
exclusive KODAK Share Button,
allowing consumers to easily share pictures and videos. Kodak is also
announcing the new KODAK PULSE
Digital Frame, easier and more creative
solutions for making KODAK and
KODAK Gallery photo books, an
addition to the KODAK All-in-One
Inkjet Printer line-up and even the
world’s first 3D printing feature on
our printers!
so compelling and are offered at
price points suited to a variety of
consumer tastes. Not only that, Kodak
is making it even easier and faster
for everyone to create photo books
with SMARTFIT Technology. In addition, Kodak has solved the problems
inherent in collage photo frame
products with the new KODAK PYNK
SmartPrint system. Making a collage
frame is no longer a time-consuming,
arduous task of finding photos,
printing and cutting perfectly sized
photos to fit the predetermined shapes
in collage frames. With PYNK, you
can create a frame in three easy
steps—choose your frame, scan it at a
PYNK-enabled KODAK Picture
Kiosk, select your photos. The images
will all print out on one sheet, making
it as effortless as can be.
CEDN: What distinguishes Kodak
products from the competition?
MINI Digital Camera is Kodak’s
smallest camera yet. It’s barely the size
of a credit card, and has a wide-angle
lens and built-in mirror.
• KODAK Digital Cameras also
include KODAK’s Smart Capture to
help you get the perfect shot without
worrying about camera settings.
• The new KODAK PULSE Display
Digital Frame is Wi-Fi enabled and has
a unique e-mail address so consumers
can share pictures directly to the
frame. It also features a Quick
Comment button on the touchscreen
that lets you communicate back to picture senders directly from the display.
• All of KODAK’s All-in-One Inkjet
Printers offer consumers the lowest
total ink replacement cost in the industry, while also providing the latest and
greatest features. At CES, we are
launching the world’s first 3D printing
feature on our printers!
CEDN: What is Kodak doing to make
a splash at CES this year?
LD: In addition to the cameras, which
help consumers share their photos
instantly with their social networks,
photo books and display items are a
big emphasis for the company today.
Consumers have moved beyond the
4x6 print to more premium products,
including photo books from KODAK
Gallery and KODAK Picture Kiosks,
as well as new innovations in the
frame industry with the new KODAK
PYNK SmartPrint System. The new
‘digital consumer’ wants personalization, and customization, high quality
content, ease of creation and exciting
new ways to share. Photo books are
LD: The products we introduce year
after year are representative of our
core mission—to make it easy and
enjoyable for consumers to capture,
share and display life’s most important
moments. Kodak’s products each
have unique features to meet the
needs of our consumers: SHARE
BUTTON, LOWEST INK REPLACEMENT ON THE MARKET &
UPDATED FEATURES.
• Kodak’s Digital Cameras and Pocket
Video Cameras feature our exclusive
Share Button which allows consumers
to easily tag pictures or videos and
connect to a PC to e-mail to friends
and KODAK PULSE Digital Frames,
or simultaneously upload to multiple
social networking sites like Facebook,
Flickr, YouTube and KODAK Gallery.
KODAK Digital Cameras offer the
only three-step sharing process on the
market today.
• The new KODAK EASYSHARE
company launched mobile apps that
allow on-the-go food logging. On
Nov. 15, BodyMedia will introduce an
Armband enabled with Bluetooth® wireless technology that will allow near realtime read outs of calorie information on
a smartphone.
“BodyMedia is pleased to have
participated in the dialogue at the
mHealth Summit and we are excited to
share the results of these important public health findings in conjunction with
this critical meeting of mobile health
experts,” said Christine Robins, Chief
Executive Officer of BodyMedia.
“These studies not only build on a
growing body of clinical data that
shows BodyMedia Armbands are an
accurate way to measure energy
balance, but are also successful tools
for weight loss, and solidify their
importance in addressing important
public health concerns like obesity.”
Johannsen DL, Calabro MA,
Stewart J, Franke W, Rood JC, Welk
GJ. Accuracy of armband monitors for
measuring daily energy expenditure in
healthy adults. Med Sci Sports Exerc.
2010. Nov;42(11):2134-40.
Barry V, Shuger S, Sui X,
Meriwether R, Hand G, Dowda M, Blair
S. “Electronic feedback in a diet- and
physical activity-based lifestyle intervention for weight loss: randomized control
trial.” Abstract presented at the
Convergence and Society: Science,
Health, and New Dimensions of
Communication Meeting. Oct. 11-12,
2010. Columbia, South Carolina, USA.
experts in industries such as health care,
gaming, and financial services will offer
new solutions that leverage cloud computing technology to meet the specific IT
requirements of these communities.
“It’s clear that new value-added
services and technologies will continue
to transform cloud computing into a reality for organizations as they look for
more efficient, flexible and reliable ways
to deliver IT services,” says Laczynski.
“Success breeds success, and we believe
innovation will continue to accelerate in
2011, along with the adoption and value
of cloud computing to business.”
data centers in New York metro, San
Jose, London, Hong Kong and
Shanghai. As one of the originators of
the Managed Services Provider model,
clients trust Datapipe to manage and
secure mission-critical services, including cloud computing, hosted servers
and storage, data center services and
colocation. For more information, visit
www.datapipe.com.
CEDN: Kodak is all about sharing;
what are they offering to help make
this even easier for consumers?
About Datapipe
Datapipe is a leading provider of managed services and data center infrastructure for IT and cloud computing, with
LD: Our tradeshow booth experience
was designed to bring the future of
digital imaging to life for both visitors
on the floor and those looking to CES
from afar to see the latest technology.
Throughout the course of the show,
Kodak will host the ‘K-Zone,’ an inbooth studio showcasing lively presentations and panels featuring industry
leaders, company executives and
celebrities discussing the hottest topics
in imaging and technology. With multiple sessions daily ranging from
Innovation in Mobile Media to the
Future of Digital Imaging and Shared
Content, there will be plenty of rich
and useful content for both visitors
participating live and those tuning in
via live streaming video to enjoy.
For more information, stop by booth
31400 LVCC South/3.
About BodyMedia, Inc.
Founded in 1999, BodyMedia, Inc. is
the pioneer in developing wearable
body monitoring systems designed to
help people lose weight, improve performance and lead healthier lives.
Their patented multi-sensor technology
monitors calorie expenditure, amount
of physical activity, number of steps
taken and sleep efficiency. The online
Activity Manager allows users to analyze this information and log food. No
other body-monitoring product can
measure physical activity and calories
burned with BodyMedia’s greater than
90 percent accuracy. For more information, visit www.bodymedia.com.
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Ashley Entertainment (Con’t. from p. 1)
Ashley Entertainment, sums up the philosophy that has altered the current landscape of the musical instrument category.
At the request of several top retailers
seven years ago the Spectrum brand of
musical instruments was introduced to the
consumer electronics market. With a long
history of success sourcing product from
the Orient and an understanding of the
market, the team at Ashley Entertainment
developed a line that offers margin for the
retailer yet retained its ‘playability’ and
viability as an instrument that the beginner could grow with. ‘We don’t manufacture disposable instruments and though
our instruments are marketed at the entry
level price point, we know that our catalog offers far greater quality than its meager price point would have you believe.’
we have to make each of our items
unique and different than everyone else.
There is not one instrument in our catalog
that does not offer something that is proprietary to the Spectrum brand. Examples
of this are our Plug & Play Mini Guitar
Amp that accepts an iPod/mp3 or our
Wireless Guitar, no longer is there a need
to wear a fannie pack. The electronics are
built right into the body of the guitar! We
are always building value into the
Spectrum line!
company in the past year?
RB: This year sure has been hectic as
we took on the huge task of making 24
items available as a drop ship vendor for
a majority of the top e-commerce sites.
To facilitate this huge undertaking we
moved our corporate warehouse and
offices to Nevada where we can pick,
pack and ship an impressive number of
items each day. In addition to updating
our facility it was necessary to upgrade
our systems. On a daily basis we
become more proficient streamlining
our process to become more efficient.
After only six months in Nevada I can
say we are established and systems are
in place for the upcoming holiday season. Already we are experiencing
growth from the .com side of our business. This is truly a ‘no risk, high
reward’ program for any e-tailer.
101
RB: Great question. With regard to sales I
can tell you that we will have our best year
ever. Even with the current economic conditions I’m optimistic and comfortable
knowing that as a company we are offering
a greater value than our competitors. As
mentioned above we do have proprietary
items that add value to every instrument
and that will continue as we bring in new
instruments to complement our current
catalog. This year you will see acoustic
drum sets, several wireless options and a
new selection of keyboards that offer
advanced technology, a must-see! Again,
we will approach these new items with the
same philosophy as everything else in the
line. We will continue to offer a greater
value for the consumer yet retaining the
highest standards when manufacturing.
Ashley
From an infrastructure and logistical
standpoint we do not use brokers or
agents overseas. We have an office in
Hong Kong employing our QC team in
addition to an interest in a manufacturing
facility in mainland China. Ashley
employees are responsible for quality
control and management is in place to
guarantee a defective rate of less than 1
percent of what we deliver.
RB: Being that there is stiff competition
CEDN: What was the most significant
event or series of events affecting your
CEDN: How do you see the next year in
terms of sales, technology and product
evolution?
For more information, visit www.ashley
intl.com or stop by booth 6132/6133.
only kept interest consistent within the
U.S. marketplace but have also proven
successful in Asian markets: Japan,
China, Hong Kong and Taiwan.
A recently formed European division in France, led by Managing
Director Philippe Rousseau, will accelerate plans for propelling VistaQuest
further into the global market, touching
more than 18 European countries,
Russia and those in Africa and the
Middle East. VistaQuest’s international
brand quest will also include sales and
marketing efforts to highlight the
Speedo brand of MP3 products as well
as Speedo underwater cameras.
Digital cameras, video cameras, and
portable DVD/TV products will constitute the company’s product mix going
forward. Hejran expressed high hopes for
success with an additional line of film
and photo scanners that can digitize ordinary photos or negatives. “Rousseau’s
long-standing and strong relationship
with European customers and his capable
sales and marketing team are well prepared to move all of our lines for continued growth,” said Hejran.
With a price range of $10 to $199,
successful entry to each market segment
has produced total VistaQuest sales that
double digit increases for each of the four
years the company has been capturing
new accounts. Cliff Montgomery adds
that while mass market is a focus for
them, he and his team are also working
hard to develop the premium-incentive
sales market as well as the catalog sales.
“We’re realizing that in good or bad
economies, profit margins, broad product
lines and ensured quality never go out of
style,” he said. “The fact that buyers and
sales representatives now come to
VistaQuest seeking product … well,
that’s the best assurance we can receive.
Adding account representatives for South
America and Canada are part of our goals
for the coming year.”
Trajectory into the global market
will dominate VistaQuest’s sales and
marketing plans for 2011, but
Montgomery emphasized their resolve
to maintain their consultative approach
to ensure collaborative relationships
with accounts. “All of us, including
Rousseau’s team, have years of
experience in the photo world. Our
goals always focus on buyer and
consumer needs to achieve the best
possible outcomes.”
HG: We have partnered with the major
digital magazine publisher, Zinio. All subscribers of iPhone Life receive the digital
edition in addition to their print subscription at no extra cost. The digital edition
can be read five ways―on iPhone, iPad,
iPod touch, Mac and PC and can also be
ordered directly from Zinio.
Palmtops, and in the ’00s we published
Smartphone & Pocket PC magazine for
Windows Mobile users.
Vendor Network, and to download the
iPhone
Life
media
kit,
visit
iphonelife.com/getpublicity.
CEDN: Why write about the iPhone?
Be sure to come by our booth 5512 [North
Hall] and show our writers your product.
CEDN:
What
makes
Entertainment unique?
VistaQuest (Con’t. from p. 1)
Headquartered in Woodland Hills,
Calif., the company has quickly expanded with growth spurred by Hamed
Hejran, VistaQuest’s CEO and former
Vivitar executive, along with Cliff
Montgomery, Vice President of Sales and
Marketing, and Larry Edwards, Vice
President of National Accounts.
“Our VistaQuest manufacturers have
been quite responsive in assembling digital features to produce private label cameras and video. We have the capability to
quickly alter or create features to develop
a product for a specific market segment
or for a desired purpose,” said Hejran.
Sleek, attractive digital cameras with a
range of top-of-the-line features, low
pricing and remarkable quality have not
iPhone Life (Con’t. from p. 1)
really enjoys their iPhone, iPad, or iPod
touch and wants to get more out of it. End
users, developers, and anyone interested
in the iOS platform will all benefit from
iPhone Life.
CEDN: What do you write about?
HG: Each regular issue is chock-full of
tips, apps and accessory reviews,
reviews of latest Apple iDevices, user
autobiographies, workplace case studies, plus stories about the deployment
and marketing of apps.
CEDN: Can you say something about
your special iPhone Life Buyers and
How-to Guides?
HG: Each fall we produce an in-depth
app and accessory Buyers Guide. Starting
this spring we publish an annual How-to
Guide, designed to get beginners started
and make experts out of everyone else.
CEDN: Do you have digital versions?
Cooling Business (Con’t. from p. 64)
to expand into the mainstream, as awareness of what he calls “the hidden side of
electronics”—excess heat—grows.
CEDN: What does my subscription
include?
HG: Subscriptions include four regular
issues, plus the Buyers Guide, and the
How-to Guide all in both print and digital format. A one-year subscription is
only $15.97 at iphonelife.com/subscribe.
CEDN: Is Thaddeus Computing, publisher of iPhone Life magazine, a new
start-up company?
HG: We’ve been waiting these years
for a truly usable PDA, tablet and
smartphone that did not sacrifice powerful computing capability. Apple
succeeded with the iPod touch, iPad
and iPhone. Given our history of supporting mobile computing enthusiasts,
writing about the Apple iOS platform
was a no-brainer.
CEDN: How can developers of iOS
products get written about and
publicized?
HG: Thaddeus Computing started publishing in 1985, writing magazines for
enthusiasts of mobile computers. We
began with a publication about the HP
Portable PC, the first DOS laptop ever
manufactured. In the ’90s we covered HP
HG: We understand the challenge for
iOS product marketers. They must somehow stand out in a universe of hundreds
of thousands of other products.
Accordingly, we have developed a
number of free and paid services. For
information about where to send press
releases, how to join the free iPhone Life
“The main factor is that awareness is
growing for the category, and now dealers and homeowners have good and valid
solutions to problems they’ve either had
to use a homemade solution for in the
past or they honestly have just turned a
blind eye to the problem,” Lee said.
But all that is changing as larger,
more complex systems become an
increasingly familiar presence in the
We work very hard to ensure that an educated consumer will choose the
Spectrum brand.
CEDN: We understand that Thaddeus
Computing also buys and resells handhelds. How did that come about?
HG: We have a history of buying and
selling pre-owned devices we have
written about in our magazines. At
usedhandhelds.com we buy and sell
individually and in volume handheld
scanners, PDAs, smartphones, tablets,
iPods and iPhones.
CEDN: How can I get a copy of
iPhone Life?
HG: Come by booth 5512 and pick up
the current issue. Mention this article,
and we’ll also give you a Buyers Guide.
You can get a free digital copy for
your iPhone, iPad or desktop at
iphonelife.com/cesfree.
home, not just the workplace, he added.
“The technology’s pretty much getting into every part of our lives,” Lee said.
“Commercial cooling’s been around forever but now residential’s catching up.”
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TaHomA (Con’t. from p. 1)
remotely from anywhere in the world.
• TaHomA is an affordable and easyto-use system that will allow consumers to save money through
increased energy efficiency, feel more
comfortable in their homes, and experience the simplicity and enjoyment of
total home automation.
• TaHomA will efficiently manage consumers’ home’s “energy triangle,” or
optimize the interaction of natural and
artificial lighting, heating and cooling
according to consumers’ personal
preferences.
How does TaHomA work?
• A certified Somfy TaHomA Expert
dealer will work with consumers to
install and tailor the operation of the
TaHomA gateway controller and each ZWave and RTS wireless controlled device
according to the consumer’s life at home
and when away.
• Z-Wave is a next-generation
Head-Direct (Con’t. from p. 1)
your company. What’s your main line of
business?
FB: Head-Direct Corporation is a manufacturer concentrating on hi-grade
portable audio products, such as headphones, headphone amplifiers and
portable music players. Our business is
very internationalized: Our R&D and
manufacturing part is located in China.
Most of our marketing and sales are in
the United States, Japan and Europe.
CEDN: What would you say makes your
company unique?
FB: Just like our trademark HifiMAN,
all of the Head-Direct employees are
hi-fi fans. We are making portable
products, but our standard is at the
high-end audio level.
wireless ecosystem that uses simple,
reliable, low-power radio waves to communicate with other devices throughout
the home.
• Z-Wave technology can be applied
to certain lamps and appliances throughout the home by plugging the device into
a Z-Wave Module.
• Devices that have Z-Wave technology include light switches and dimmers,
motorized window (i.e., blinds, shades,
awnings) thermostats, and motion sensors.
• RTS is Somfy’s wireless radio
technology embedded in millions of
motorized window coverings around
the world.
• When plugged into a home’s network
router, TaHomA automatically connects
and configures to the home network and
Somfy’s remote support server.
• Once TaHomA locates all of the ZWave and RTS wireless controlled
control devices, the Somfy TaHomA
Expert dealer will test and confirm
all devices have been assigned to
each room in the house and are
operating properly.
• Scenes can be created with a blend
of various devices to have personalized settings and pre-scheduled hours
of automatic operation for each day of
the week:
• For example, in the kitchen from
7–10 a.m., automatically, the lights will
be dimmed to 30 percent, the window
shades will be opened completely and the
thermostat will be set to a comfortable
temperature.
• In the kitchen from 10 a.m.–4 p.m.,
automatically, the lights will be turned
off, the window shades will be 50 percent
open and the thermostat will be set to
Energy Savings Mode.
• In the kitchen from 4–10 p.m.,
automatically, the lights will be at 75 percent, the window shades will be closed
and the thermostat will be set to a
comfortable temperature.
• When there is motion in the bedroom hallway late at night the hallway
lights will automatically illuminate to a
comfortable level for safe passage.
• Once the specifications and schedule
have been determined for each of the ZWave and RTS wireless controlled
devices in the house, TaHomA will automatically control these devices 24/7, 365
days a year.
your greatest challenge in the year
ahead?
CEDN: What distinguishes your products from the competition?
FB: In 2011 we wish to enter the mainstream consumer electronic market.
FB: We never make a product that we
don’t like. A typical way that we do a
new product project is: 1. Get foreseeable
ideas; 2. Realize ideas by strong R&D
ability; 3. Put everything together and
make a product in a cost-effective and
reliable way.
FB: We will concentrate on promoting
our new products, the HifiMAN music
players and HE-6 planar driver headphones. We wish more people knew
about the HifiMAN brand, and hope that
more media outlets will report our product and company.
CEDN: Are you introducing any new
products?
FB: Our most important product is
HifiMAN HM-602 and HM-601, the
affordable hi-fi grade portable music
players. These players provide hi-fi
grade sound quality because it has a
built-in headphone amplifier and a highend DA convertor.
CEDN: What was the most significant
event or series of events affecting your
company in the past year?
FB: We announced the HifiMAN HM602 Hi-Fi portable music player in May
of 2010.
CEDN: Describe your current marketing
strategy.
FB: Currently our strategy is to concentrate on the headphone and hi-fi market.
This is a small and unique market. People
from the headphone community are relatively young. They are very easy to get to
understand new concepts and accept new
products. Because we are new and our
product style sometimes is very alternative, the headphone community is a very
important market for us.
CEDN: What do you anticipate to be
CEDN: Compare the position of your
products and their technology against the
current market.
FB: Sound quality is the most important
point. We are trying our best to make the
best sound quality in our product category.
FB: Most mainstream consumer electronics manufacturers don’t even think
about making their product sound better.
On the other hand, a lot of hi-fi audio
builders are not able to make their cost
down to the mainstream consumer market level. We have a strong background
of adding high-end audio elements into
consumer products. HifiMAN portable
music players are good examples of
using high-end audio technology to make
the portable music player a typical consumer electronics product.
CEDN: What products do you see as
being hottest this year?
CEDN: What is the nature of your
company’s distribution?
FB: The HifiMAN HM-602 and HM601 portable music player will be the
hottest product this year. Most portable
music players cannot provide good
enough sound quality to let people hear
how good of a sound the lossless music
format provides. Lossless music format
is becoming more and more important
because Internet downloading speed is
very fast now. Because of this, people
will need HM-602.
FB: We do have a small international
distribution network; however, we do
need to set up a good distribution system to make our product available to
more customers.
Another very interesting product is the
HifiMAN HE-6 planar driver full-size
headphones, a unique design providing
electrostatic headphone-level sound quality.
CEDN: Where is your current product
emphasis?
CEDN: What was your program last year?
FB: We concentrated on new product
projects and made a very important
achievement:
HifiMAN
HM-602
portable music player and HE-6 full size
headphones.
CEDN: How do you handle sales?
FB: We have a retail Web store. We also
have several dealers in more than 20
countries.
Can a homeowner change the settings
or add a new device to their TaHomA
system?
• Consumers can easily make changes to
their TaHomA settings on the road or at
home through a computer, iPad or
iPhone.
• Somfy TaHomA Expert dealers are
also available to make changes for consumers remotely or on-site.
When will TaHomA be available for
purchase?
• TaHomA is scheduled to launch during
the first quarter of 2011 and will be available throughout the United States.
For more information, stop by booth
21266, South Hall Lower Level.
CEDN: How do you see the next year in
terms of economy, sales, technology and
product evolution?
FB: We wish the economy in 2011 will
become better so that we will have more
sales. We believe that hi-fi grade portable
music players will become an important
trend in the near future. Lossless and
high bit [such as 24bit 96 khz FLAC format] music downloading will become
more and more important because current Internet speed is so fast that the
music file size will not be a bottleneck
for customers.
CEDN: What is your outlook in general
for this product line?
FB: Currently our product line includes
portable music players, in-ear headphones, full size headphones and headphone amplifiers. We will finish and
release entry-level and mid-level
portable music players in 2011.
At the same time, we will make better
headphone products for headphone
community customers.
CEDN: Please assess the marketplace as
it relates to your product line.
FB: Hi-fi audio and proaudio: full-size
headphones and headphone amplifiers.
Portable audio: portable music players
and in-ear headphones.
CEDN: Who are your target end users?
FB: Our most important end users are
customers from the headphone community. In addition, we are also trying to
get into the mainstream consumer
electronics market.
CEDN: Tell our readers about your
trade show objectives, plans, products,
promotions, etc.
CEDN: To what do you attribute your
company’s success?
FB: Original ideas, high-level R&D team
and hard work.
For more information, e-mail head.direct
@gmail.com, visit www.head-direct.com
and www.hifiman.cn or stop by South Hall
Lower Level booth 22134.
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MWV (Con’t. from p. 1)
CEDN: Who is MWV, and what is
Natralock?
JK: MWV provides packaging solutions
that are an extension of a company’s
brand. MWV is a Fortune 500 company
that operates in more than 30 countries
with 19,000 employees worldwide, and
has been named as a leader on the Dow
Jones Sustainability World Index for the
seventh consecutive year.
MWV combines packaging know-how,
consumer insights, knowledge, design,
engineering and innovation, to enhance a
brand’s presence in the retail environment. Natralock is a secure, sustainable
packaging that is theft-resistant,
Novatel Wireless (Con’t. from p. 1)
RH: Novatel Wireless is a leader in the
design and development of intelligent
wireless connectivity solutions based on
2G, 3G and 4G wireless technologies.
We provide specialized wireless solutions to carriers, distributors, retailers,
OEMs and vertical markets worldwide.
Novatel Wireless’ MiFi® Intelligent
Mobile Hotspot products, software, USB
modems, embedded modules and smart
M2M solutions deliver innovative anywhere, anytime communications solutions for consumers and enterprises.
CEDN: What were the most significant
achievements your company accomplished in the past year?
RH: 2010 was a very exciting year for
Novatel Wireless. With the international
adoption of our MiFi Intelligent Mobile
Hotspots, Novatel Wireless has brought a
new category of mobile broadband to our
customers with over 25 carriers, across
five continents. MiFi was just introduced
about 18 months ago and it has been
amazing to see how our device this last
year has become a household brand
worldwide. Determined to meet market
AikenLabs (Con’t. from p. 4)
unit is connected to the host system.
Each radio module and remote sensor
device contains three MEMS-based
sensor elements to form a highaccuracy 9 axis Inertial Measurement
Unit. The latest MEMS technology
allows the sensor elements to be exceptionally small and lightweight.
Immersive Motion will be offered in
two editions. Available for pre-order
immediately, the “Desktop Edition” is
available in two variants—a Starter Kit
for use in basic gaming interfaces and a
Professional version specifically developed for full-body motion capture applications. In addition, the Immersive
faceVsion (Con’t. from p. 61)
Price & Availability
The faceVsion TouchCam V1 carries an
MSRP of $69.95 and will be available
from major retailers and distributors, and
fine resellers or direct from the
www.facevsionusa.com web shop in the
first quarter of 2011.
recyclable, promotes graphics, product
information and brand quality, and is
safer to open. Natralock is made from
sustainably-sourced fiber and uses 70
percent less plastic and 20 percent less
packaging weight on average than plastic
clamshells and approximately 65 percent
less energy in its sealing process.
CEDN: Why is CES such an important
platform for MWV and Natralock?
JK: We are here to tell the industry that
packaging shouldn’t be an afterthought. The CE industry puts so many
resources toward innovation; it needs
to follow appropriately on packaging.
The default package has been the plastic clamshell or adding costly and
obtrusive security devices but there is a
demand and stay on the leading edge of
wireless technologies, we’ve also introduced groundbreaking products in the
past year such as the first Dual Carrier
HSPA+ USB modems, delivering previously unmatchable speeds, and the new
MiFi Intelligent Mobile Hotspot 3352
and 2372 that come with MiFi OS, onboard widgets and application support,
giving our customers advanced functionality beyond basic connectivity.
CEDN: Where is your current product
emphasis?
RH: We are focused on providing our
partners avenues for differentiation of
their product and service offerings as
well as assisting in the migration to 4G.
We have a reputation as an industry
leader when it comes to helping the carriers in their technology transition. This
time our focus is both on the technology
transition—but also in providing valueadded services and applications to help
our carrier customers differentiate their
services and provide best value to their
customers. Bringing an end-to-end
solution to market—not just pure connectivity—is what we see will be vital
when addressing both consumer and
Motion accessory system will offer connectivity to mobile platforms. The
“Mobile Edition” will utilize the same
radio and remote sensors, and will offer
an additional Bluetooth module for wireless connection to most mobile and
smartphones/PDAs.
Immersive Motion brings wireless
motion capture to the average consumer
on almost any platform that supports a
USB port. Now motion control is personal
… strap on a few lightweight Immersive
Motion sensors and it belongs to you, and
can go wherever the game moves you!
Contact AikenLabs at booth 5221 in
the North Hall, by phone at 828-5724040, or visit their website www.aiken
labs.com for more information.
Connect with faceVsion at CES
faceVsion will have its entire product
line-up on display at booth MP25368,
located in the LVCC South Hall, ground
level. Distributors, resellers, members of
the press, and other interested parties are
welcome to drop by during show hours or
e-mail [email protected] to
schedule an appointment.
much better way to securely present
your products in the retail environment.
We want the CE industry to know the
power and simplicity of making this
important shift to more effective packaging solutions. To demonstrate this,
we have side-by-side comparisons of
Natralock versus other secure packaging options as seen on the shelf in
our booth.
Also, we are featuring Natralock in the
Sustainable Planet area, and our sustainability experts are on hand to discuss some of the important features and
benefits to brands’ supply chain and
their overall sustainability goals.
CEDN: How does Natralock cater to the
consumer electronics customer?
vertical markets.
CEDN: Are you introducing any new
products?
RH: Novatel Wireless will be introducing a new portfolio of 4G products, and
we’re very excited about the launch of
our 4G MiFi Intelligent Mobile
Hotspots, embedded modules and
modems. Our recent acquisition of
Enfora will expand our portfolio of
Smart M2M solutions and allows us to
leverage our expertise in 3G and 4G to
expand the offering to the market.
CEDN: What distinguishes the MiFi
Intelligent Mobile Hotspot from the
competition?
RH: The simple answer is ease-of-use,
personalization and freedom for the end
user! With the introduction of the MiFi
Intelligent Mobile Hotspot, Novatel
Wireless created a new category of
mobile broadband devices. In addition to
leveraging the latest network technologies, and with the evolution of our MiFi
OS, our new line of MiFi Intelligent
Mobile Hotspots deliver ease-of-use,
ability to personalize the MiFi with
FLIR Systems (Con’t. from p. 52)
residential property, but they spill over to
all of the surrounding properties. This
light pollution is intrusive, and often
results in unnecessary tension between
homeowners. Thermal cameras work
without anyone knowing they are there.
Another benefit of thermal cameras
is that they don’t intrude on anyone’s privacy. Because thermal cameras can’t see
through glass or identify facial features,
International Rectifier (Con’t. from p. 64)
across global markets, connects the
industry and enables CE innovations to
grow and thrive. The International CES
is produced by the Consumer
Electronics Association (CEA), the preeminent trade association promoting
growth in the consumer technology
industry. For more information on CES,
visit www.cesweb.org.
About International Rectifier
International Rectifier is a world leader
109
JK: Consumer electronics products are
often high value items, which require a
degree of security on the retail floor.
Until recently, security options have been
limited to spider-like wires, excessive
plastic, locking peg hooks or enclosed
glass casings—all of which inhibit the
consumer experience from the retail setting and limited accessibility.
Natralock caters to the CE customer by
alleviating all of those issues. MWV’s
Natralock provides security and enhances
brand presentation in the retail environment
while offering a safe and more environmentally friendly package to consumers.
For
more
information,
visit
www.mwv.com or stop by booth 35625,
South Hall 3 Upper Level.
value-added applications and ultimately
freedom to connect anywhere anytime—
in the home, in the car and on-the-go
resulting in ‘Freedom. My Way.®’
CEDN: What could the future bring for
Novatel Wireless and the MiFi device?
RH: We are very excited when we look
over the horizon. By listening to the
needs of our partners and customers, we
will continue to deliver to the market the
most advanced mobile broadband technologies, including the upcoming launch
of 4G MiFi Intelligent Mobile Hotspots
in 2011 and the further development of
the MiFi OS. We also look to lead in the
development of other mobile broadband
solutions such as embedded modules and
USB modems and finally, we’re excited
about the wireless machine-to-machine
communications, and our recent acquisition of Enfora. Enfora fits perfectly with
our strategy of delivering intelligent
wireless connectivity solutions and their
position as a leading provider of smart
M2M solutions, will aid us in reaching
this mission.
For more information, visit www.nvtl
.com or South Hall MP 25138.
homeowners can use them without sacrificing the modesty of their family members, or that of their neighbors.
Investigate this exciting, affordable
technology for yourself. Once you see it
for yourself, you’ll wonder how you
thought you could secure your home
without thermal security cameras.
Visit FLIR Systems at South Hall
booth 26215, or check out www.flir
.com, to learn more about FLIR’s full
line of thermal security cameras.
in power management technology. IR’s
analog and mixed signal ICs, advanced
circuit devices, integrated power systems
and components enable high performance computing and reduce energy waste
from motors, the world’s single largest
consumer of electricity. For more information, go to www.irf.com.
Trademark Notice
IR® is a registered trademark of
International Rectifier Corporation. All
other product names noted herein may be
trademarks of their respective holders.
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