Spirella Shiny ideas for the entire bathroom. Rebranding of a

Spirella
Shiny ideas for the entire bathroom.
Rebranding of a traditional Swiss brand
Spirella
Rebranding of a traditional Swiss brand
The starting point
The solution
Tasks of Brandpulse
In Switzerland every child knows the
name Spirella: Since 1958 the brand
has been representing creative ideas
for the entire bathroom. With great
attention to detail, a collection of bathroom interior is released every year,
with the aim of increasing the showering
pleasure of customers and creating new
bathroom atmospheres. The offer comprises bathroom textiles, suspension
systems (such as shower curtain rods
and shower roller blinds), accessories
as well as a comfort and safety product
range for the bathroom. The appearance
of Spirella is a bit long in the tooth and
calls for modernization.
Brandpulse revolutionizes the
Spirella logo and develops a new
brand design concept. The new
brand design of Spirella projects
the high standards of quality of their
products and represents the distinctive style, the innovation and the
design expertise of the brand. The
new brand presence leaves no doubt,
that the brand positions itself as
an expert for innovative bathroom
accessories.
Logo revision, brand design concept
development, development of guidelines.
von Guidelines.
Brandpulse AG
Sempacherstrasse 15
CH - 8032 Zürich
T +41 44 360 46 46
F +41 44 360 46 47
[email protected]
www.brandpulse.ch
The brand as a strategic success factor
Brandpulse creates strong brands
Brandpulse’s competencies
The 21st century will be the century of
the brand. The growing globalization of
competition is leading to increased competitive pressure. With increasingly similar
service quality and falling margins, brands
worldwide face the challenge of competing
successfully in their market environment.
Brandpulse is one of the leading Swiss
marketing agencies, with competencies in
brand strategy consulting, brand concept,
3D design and corporate communications
consultancy.
Brandpulse offers customers a wide
range of services during the strategy,
design and implementation phases as
befits a full-service agency.
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Interior Design
Retail Concepts
Exhibitions
Product Design
• Naming
• Corporate Design
and Brand Design
• Packaging
• Digital Media
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• Target Group
Analysis
• Brand and Market
Analysis
• Brand Hierarchy
• Brand Positioning
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3D
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Campaigning/Digital PR
Social Responsibility
Preparedness
Internal Branding
Personal Branding
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Brandpulse develops new brands,
revitalizes existing brands, and creates
individual or integrated design and communications solutions for both. We have the
expertise to give your brand the necessary strength so that it becomes a strategic
success factor.
Brandpulse works for regional, national
and international companies and brands in
Switzerland, Germany and Austria.
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The challenge therefore lies in the creation of differentiating brands, and their
consistent and integrated implementation
via design and communication with the aim
of creating recognition and trust.
We employ strategic advisers, brand
consultants, corporate communications
consultants, digital media consultants, brand
designers, digital designers, art directors,
architectural and product designers as well
as project managers, all of whom have many
years of experience.
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Despite the increasing importance of strategic brand management, many brands
do not succeed in clearly distinguishing
themselves from their competitors. Undifferentiated marketing and woolly communication are often the cause of high brand
substitutability. Many providers too often
rely on generic „me-too concepts“, thereby
destroying distinguishing brand values.
In times of crisis, however, only strong
brands can compete successfully, because
customers - whether in the B2C or B2B
area - are increasingly turning towards
differentiating brands with high credibility.
Consisting of three companies which specialize in the disciplines of „brand strategy
and design“, „3D architecture and product
design“ and „corporate communications“,
the Brandpulse Group offers its customers,
according to needs, individual solutions
within the respective core competencies or
holistic, integrated brands and communication solutions.
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In addition to strategic and conceptual know-how, we also have extensive
experience in the regional, national and
international deployment of brand, design
and communication solutions.
Competencies Brand Strategy
• Analyses of competitors
and target groups
• Brand and Market Analyses
• Brand Structure
• Positioning of Brands
• Brand Strategy Consultation
Competencies Brand Concept
• Naming
• Brand Design Concepts
• Packaging
• Claiming
• Company and Product Literature
• Digital Media
• Guidelines/Application Principles
• Communications Strategy
• Integrated Communications Concepts
• Company Anniversaries
Competencies - 3D Design
• Interior Design
• Retail Concepts
• Exhibition Design
• Product Design
Competencies Corporate Communications
• Campaigning & Transmediality
• PR & Digital PR
• Corporate Social Responsibility
• Preparedness & Crisis Management
• Personal Branding
• Reputation Management
• Internal Branding
• Corporate Publishing