title graduation project submitted in partial fulfillment of the
Transcription
title graduation project submitted in partial fulfillment of the
GRADUATION PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE GRADUATION REQUIREMENT OF BACHELOR OF DESIGN (TEXTILE DESIGN ) STUDENT: Bhawana Jain FACULTY GUIDE: Ms. Richa sharma SPONSOR: Pathi Saree Emporium1902 2015 FASHION & TEXTILES PROGRAMME NATIONAL INSTITUTE OF FASHION TECHNOLOGY BENGALURU The evaluation jury recommends Bhawana Jain for satisfactory completion of Graduation Project from National Institute of Fashion Technology,Bengaluru after evaluating her project ‘and fulfilling the requirements set by the institute and the jury members. Jury Members Name Company/Organization ……………………………………………………………………………………. ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ………………………………………………………………………....................... ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… Remarks ………………………………………………………………………………….. ………………………………………………………………………………….. ………………………………………………………………………………...... Center Coordinator - Fashion & Textiles NIFT Bengaluru Signature This document is consolidated description of my project in Pathi emporium which turned out like a small voyage of Indian textile and techniques . The journey through the indian silk rout from Benarasi sarees , Jamevar sarees .kanchipuram silk sarees South Indian Silk sarees .Pochampally(Andhra silk) ,Gadhwal sarees,Uppada silk sare ,Kota doriya of rajasthan , patanpatola of gujrat Bomkai Silk ( Orissa silk) ,Garad Silk Sarees from Bengal ,Baluchari Sarees from Bengal ,Murshidabad Printed Silk Sarees of Bengal and finally back to home with maheshwari and chanderi sarees of madhyapradesh. Being a Textile Design student I have been exposed to weaving printing and embroidery. It was a valuable experince of learning and understanding. It also include massive research in each of the phases of development the concept. The project was about Indian silk saree. In Pathi Emporium there was a huge scope of exploration and implimentation in areas of printing . So I preferred to work in printing of sarees with various Inspirations from contemporary world It was all about giving a slight contemporary twist to traditional sarees of the Pathi Sadan Since 1902 they were doing purely traditional sarees .It was a heartfelt attempt to make it stylish with the fragrance of traditions in it . The Emporium sarees are made of pure silk. Mostly they use crape silk , pure silk sarees. In woven's they often use dupion silk Now they also do lots of tussur silk in printed sarees. I am using this opportunity to express my gratitude to everyone who supported me throughout the Project of. I am thankful for their aspiring guidance, invaluably constructive criticism and friendly advice during the project work. I am sincerely grateful to them for sharing their truthful and illuminating views on a number of issues related to the project. I express my warm thanks to my college mentor Ms. Richa Sharma for their support and valuable guidance. I would also like to thank my industry mentor Mr. Nanjundeshwar Pathi and Mr.Raghu and all the people who provided me with the facilities being required and conductive conditions for my project. Secondly i would also like to thank my parents and friends who helped me a lot in finalizing this project within the limited time frame. Sincerely Bhawana Jain Place: Bengaluru Date: I Bhawana Jain student of textile design department NIFT Bengaluru hereby declare that this document is solely prepared by me under the guidence of my mentor Ms. Richa sharma. For any evidance providing it otherwise I will be responssible and this project will stand null. Sincerely Bhawana Jain Place: Bengaluru Date: Contents The Organisation More than 100 years ago, Pathi Adinaranaiah laid the foundation of a wholesale pure silks and jewellery enterprises. His business principals were four-fold and simple: high quality, innovation, personalizedservice and customer satisfaction. His vision and principal were carried on by his eldest son, the late Shri. Pathi Radhakrishna and his wife, the late Smt. Pathi Vittalabai as they established Pathi Saree Sadan, Pathi Saree Emporium, Pathi Prints and Trimm Exports Pvt. Ltd. Under the Pathi R Enterprises. Presently, Mr. Pathi R. Srinivasan heads the group along with his brother Mr. Pathi R. Raghunath. Mr. Pathi R. Janardhan and Mr. Pathi R. Sampathkumar, and his son Mr. Sanjay S. Pathi and nephew Mr. Pathi S. Nanjundeshwar. Their annual turnover exceeds 15 milion dollars collectively 1 2 Pathi sadan A TRADITIONALLY MODERN SHOWROOM A wholesale saree showroom that caters to the needs of both the domestic and international markets. Pathi saree sadan has inhouse designing are facilities to keep up with changing customer preference, From the purely classical to tastefully contemporary, Our design are carefully conceived and faultlessly executed, Our range caters to the preference of the South Indian clientele, as well as cosmopolitan customers across the country and all over the world. Pathi Saree Sadan in Bangalore, managed by the experienced team of Pathi R. Srinivasan, Pathi R Raghunath, Pathi R Janardhan and Pathi S. Nanjundeshwar, 3 4 A CONSTANTLY EVOLVING PRINTING EMBROIDERY FINISHING PROCESS WEAVING AND What standard off as a 20,000 Sq. Meter unit for printing and finishing on fabrics in the year 1992, has now increased in terms of handling by including weaving, computerized embroidery, processing and dying. Today, Pathi Prints service its customers with a quality conscious vertically integrated production process. Which is probably why customers keep coming back to us. Pathi Prints will strive to constantly provide an unmatched quality in printing and weaving. Pathi Prints caters to the international market in fabrics, furnishing and silk sarees, these products are exported to over 35 countries across the globe including Europe, USA, Canada, Australia, Singapore, Malaysia and the Gulf countries. Pathi prints managed by Pathi R Sampath Kumar and Sanjay Pathi has one of the largest pure silk printing units in India, with the full range of integrated facilities - weaving, dyeing, designing, printing and finishing located under one roof. We employ advanced Italian and Swiss technology. Pathi Prints regularly participates in international fairs and always interact with its customers. Pathi Prints caters to the international market in sarees, fabrics and furnishings. These products are exported to over 35 countries across the globe - including Europe, USA, Canada, Australia, Singapore, Malaysia and Gulf countries. 5 6 As per GP guidelines two collection should be made by the students with all the design process systematically . As per the brief student will make design concept for printing of silk sarees. The all over look should be traditional only but a little tint of contemporary thoughts should be added in order to make it From the purely classical to tastefully contemporary Collection 1 Theme : Mughal Inspiration Fabric: crape silk with Zari border tussur silk(geecha) Theme: geometrica Fabric: crape silk with Zari border tussur silk(geecha) matka silk , kosa Collection 2 Theme: Jaipur dreams Fabric: crape silk with Zari border tussur silk(geecha) 7 My research is based on The company, clients, market etc. Primary research : I went out and collect Examples includeing surveys, interviews, observations. Market survey : Chitpet , Balepet , nagrath pet , cubbonpet area of bangaluru , which is hub of weavers and silk sarees . Secondary research In desk research I collected information from forecast utilising internet access and also other research which involves the summary, collation and/or synthesis of existing research rather than primary. 8 a) Books Pattern and Ornamentation in the arts of india Henry Wilson Thams and hundson Ltd, 2011 b) Indian Textile By John Gillow & Nicolas bamard Thams and hundson Ltd, 2011 c) The Sari By Mukulika Banerjee and Daniel Miller d) THE SARI By Linda Lynton e) Traditional Indian Textiles By John Gillow and Nicholas Bernard 9 The history of the sari links an ancient north Indian terracotta of a woman wearing this simple garment to the saris created by twentieth-century Paris designers. The essential simplicity of the sari - an untailored length of cloth measuring between four and nine meters long by approximately one meter wide is set against a wonderful variety of fabrics, colors, patterns, and draping styles. There are richly diverse regional traditions of color, pattern, and weave, analyzed comprehensively here through a six-fold division of the Indian subcontinent: the West; the East; the North-East and the Himalayas; the Eastern Deccan; the South; and the Western Deccan. 10 The saree is one of the world’s oldest and perhaps the only surviving unstitched garment from the past. Over the millennia, it has not only become a sensuous, glamorous alltime-wear for women, but also the ‘canvas’ for weavers and printers to create artistic weaves, prints and jewelled or gold-silver embellishments! They say cotton and the art of weaving it into fabric came to India from the Mesopotamian civilisation. The men and women of the contemporary Indus Valley Civilisation were therefore familiar with cotton fabrics and wore long pieces of material which could best be described as loin cloths. These lengths of fabric were worn in the kachcha style, meaning that after draping it around the waist, the wearer passed one end of the cloth or the centre pleat between the legs and tucked it up behind to facilitate freer movement of the lower body and the legs. Early history records that this style of clothing was not only limited to Mesopotamia or the Indus Valley but was common to Egypt, Sumer, and Assyria. The relics of all these civilisations, now available in seals and figurines, prove this fact. Women of most of these civilisations, it seems from available evidence, wore only such loin cloths, leaving the upper part of the body bare, except in winter when animal skins or woollen shawl-like garments were used for protection from harsh weather. In the epics of India, which were written much after the Indus Valley period, several assorted items of dress were described. The kanchuki, mentioned in many of the legends which form the narrative of the epics, was a piece of cloth worn across the breasts by women. It was probably the earliest form of the choli. Many women, featuring in the classical literature generated by the epics, were described as beautiful in clothes made from silks encrusted with gold and gems. When the Aryans came into the plains of the mighty north Indian rivers, they brought with them the word vastra for the first time. Though a Sanskrit word originally meaning a garment or cloth, for them it was a piece of treated leather made into wearable clothing. Their wardrobes also included woollen clothing as they lived in colder climates. As they moved southwards, they adopted the practice of wearing cotton weaves, in the manner of the Indus Valley inhabitants. In time, this style of wearing a length of cloth around the waist, especially for women, and the cloth itself came to be known as neevi. Therefore, it is quite likely that the simple loin cloth worn by the women of the Indus Valley civilisation was the early precursor of the manysplendoured saree of India. 11 This familiar Asian flower is associated with spiritual reality both Hindu and Buddhist spirituality, who believe that within each person is the spirit of a sacred lotus. The lotus flower symbol represent the awakening to the spiritual reality of life. 12 13 Primitive illustration makes its way back into summer print trends. Simple tribal geometric patterns / Limited color palettes, with black and white remaining important / Collage of different patterns / Textural strokes and effects 14 Dissonance offers a dark and delicious whirlwind of prints, as tribal tones and a decadent, discordant spirit sweep through the season 15 16 17 The traditional wear of Indian women Sarees increases the beauty of a woman, Its the most sensuous outfit which makes a woman attractive and charming. The Indian woman of every age prefers to wear sarees in the auspicious occasion of her life. Fashion keeps on changing but saree is only the attire which never changes but only its fabrics, pattern and colors keep on changing with time and trends. There are various traditional style of Saree available in the Indian market but every women wants to add these most beautiful sarees in their wardrobe. Type of Sarees in India: Banarasi Sarees: Banarasi sari is One of the most beautiful Indian saree made in Banaras now known as Varanasi, the holy city of India. Saris from Banaras are considered as one of the finest saris in India and specially known for heavy work of gold and silver brocade or zari and embroidery. Banarasi sarees are not only a traditional attire, but a symbol of pride, happiness,union, and celebration for Indian women. Silk Sarees: Silk sarees are one of the most attractive saree of India and much popular among the Indian women.Its known as paat in eastern India,pattu in southern India and Resham in Hindi. Silk sarees are well famous not only in India even all around the world for its design,printed fine texture,vibrant colors and Embroidered around. These beautiful saris are used during the wedding or festival celebration in the most part of south India. Silk saris are famous from Mysore silk sarees, Kanchipuram silk sarees and Bhagalpur silk sarees also available in different variants like Embroidery Silks,Printed Silk,Cot Silk,Raw Silk and Pure raw silk. Chanderi Sarees: Chanderi Sari is one of the most favorite saree of Indian women,made with mix of silk and cotton. Due to very light weight and easy to carry, its become one of the most ideal and first choice of India woman. Chanderi is a small town situated in Ashoknagar district of heartland of India called Madhya Pradesh, It is also famous for its brocades and muslin. Famous sarees from chanderi are Silk chanderi saree and Cotton chanderi silk sarees. Tant Saree: The famous attire from the state West Bengal, Bengali Sarees are vibrant in color and always easy to handle for every type of occasion. Tant Saree is famous for its lightness,transparency and comfort and available in a wide range of design, color and style in the Indian market. It also known as evergreen saree because of it can be worn as a casual wear as well as a party or festival wear. The comfortableness and eligibility of tant saree makes it different from other Indian saris and its first choice of Bengali 18 Sambalpuri Sarees: Sambalpuri Sarees are ranked in some of the most beautiful saris in India and its the pride of Orissa.The pure hand loom sarees made from Taussor, Silk and soft cotton, also known as Ikat and Sambalpuri saree locally named as shadhi. Sambalpuri Sarees has a strip of un stitched fabric from 4 to 9 meter in length, which help to wrapped over the body in various style. It was first time produced in the Sambalpur district of Indian state Orissa therefor called sambalpuri sarees. Georgette Sarees: Georgette Sarees is one of the most affordable saree for Women and easily available vast shades with ornamental work. Best feature of Georgette Sarees are easy handling, washable and can be worn in every style and lovely prints which makes it very first choice of air hostess. It also offers a wide range of patterns like Jaal Embroidered Georgette,Designer Georgette Sarees and Pure Georgette Sarees. Kosa Sarees: Kosa Sarees is one of finest sari and gives a royal look to a Indian woman. Kosa is type of silk found in trees like sal and saja and available in different color,pattern and design. The price of kosa saree depends on the purity of the silk and handwork.Nauvari Sarees: Nauvari Saree is a traditional Maharashtrian Saree, Its nine yard long traditional saree of Marwari women. Maharashtrian nauvari Saree has a unique way of wearing, It is worn without petticoat and in kaccha style. Net Sarees: The all time favorite net sarees are made from different nets like soft and hard net,and the most fascinated saree among all sarees. Due to its glamorous look and comfort feel its become a hot wear among the young girls as well as women. Its the eye catching sarees which gives a modern look and worth seeing. Chiffon Sarees: Chiffon sari is the most elegant saree among all other Indian sarees. The fabric Chiffon Sarees are most popular because of its trendy look,unique quality and easily available in numbers of colors with embroidery. Chiffon is made from cotton,silk and synthetic fiber. Party Wear chiffon fabric sarees in various colors, styles and trends makes it one of the first choice of beautiful young Indian woman. Bandhani Sarees: The traditional bandhej saree or Bandhani Saree is a form of tie and dyed practice of designing patterns on a saree. These are well famous in Rajasthan and Gujarat states and available in in all possible colors,variety and best price range. The pink city Jaipur is famous for its Bandhej Sarees, Lehariya Sarees and Garchola Sarees. 19 The saree is the quintessential Indian female garment Nothing identifies a woman as being Indian so strongly as the sari , although women also wear saris in many other countries like Bangladesh, Nepal and Sri Lanka. Saree comes in all shapes and sizes from texured woven's to seer luxurious silks . India's saree evolved out of complex physical , historical and cultural environment that differs from region to region and community to community. In order to gain some understanding of why its regional sarees are diversified in the ways they have ,we first need to know about geographic and historical complexity. North India Patan patola: gujrat Lahariya: rajasthan Bandhni : rajsthan Khadi saree Banaras brocade saree Jamdani muslin Tussar saree : bihar, bhagalpuri silk Bengali silk :puja sarees Modern Baluchadi saree: Ramayana Traditional Baluchadi saree: mugal asthetics Chikan kari saree: Lacknow U.P. Kantha saree Manipuri sarees: munga silk Mekhla chadar :Asam The southern reagion covers the tropical land of Karnataka, southern Andhra, Kerala, Tamil Nadu and the island nation of Sri Lanka . South India is responsible for 90 % of all the mulberry silk produced in India. The list of south indian saris is mentioned below : The Kornad sari of Tamil Nadu Kosara pudava: white and gold muslin Venkatgiri Muslin saree: Andhra Paithini saree : Maharashtra Deccan saree : Maharashtra Parsi saree: embroidered Shallu saree: Chanderi +Paithini 20 21 22 23 INSPIRATION: Inspiration is derived from mughal art and architecture. ( Indo- Islamic- Persian art) INITIAL CONCEPTS MOTIF GENERATION 24 Pleates body Pallu 25 INSPIRATION: Inspiration is derived from mughal art and architecture. ( Indo- Islamic- Persian art) INITIAL CONCEPTS MOTIF GENERATION 26 FINAL SAREE PHOTOSHOOT 27 INSPIRATION: Inspiration is derived from mughal art and architecture. ( Indo- Islamic- Persian art) INITIAL CONCEPTS MOTIF GENERATION 28 FINAL SAREE PHOTOSHOOT 29 INSPIRATION: Inspiration is derived from mughal art and architecture. ( lotus) INITIAL CONCEPTS MOTIF GENERATION 30 Pleates body Pallu Pleates body Pallu 31 Pleates body Pallu 32 33 INSPIRATION: Inspiration is derived from mughal art and architecture. ( lotus) and the ekkat effects are used in printing. INITIAL CONCEPTS MOTIF GENERATION 34 Final Designs FINAL SAREE LAY OUT 35 INITIAL DESIGNS FINAL SAREE LAYOUT Pleates body Pallu 36 Color ways Photo shoot 37 The Theme is about The great Rajasthan and its beautiful and colorful culture. It is like a full thali of Rajasthan meal It is like a colorful carnival in town. Like a folk dance of nomad women Like a long nights with grand mother’s stories. and like journey to the royal Kingdome. It is more about all the crafted things which are created by the craftitian and the artists. 38 39 INSPIRATION: TIE AND DYE INITIAL CONCEPTS MOTIF GENERATION 40 Initial Saree concepts Pleates body Pallu 41 Pleates body Pallu 42 Pleates body Pallu 43 Pleates body Pallu 44 Pleates body Pallu 45 Pleates body Pallu Final Designs 46 FINAL SAREE PHOTOSHOOT 47 INSPIRATION: Sangneri blocks INITIAL CONCEPTS MOTIF GENERATION Sanganer block print motif inspiration Final selected motif 48 49 Initial concepts: Big Sanganeri blocks and Paisley. 50 51 Saree Layouts 52 53 Final Designs 54 FINAL SAREE PHOTOSHOOT 55 INSPIRATION: Indian Miniature paintings AND Rajasthani artwork MOTIF GENERATION INITIAL CONCEPTS 56 Final form generation 57 Final Designs 58 INSPIRATION: Big Pallu Design and Folk Rajasthani artwork (musical instuments). 59 INSPIRATION: GEO AZTEC INITIAL CONCEPTS 60 Initial Explorations: Placements prints 61 Initial Explorations 62 Final Designs Color ways 63 Final Photoshoot 64 65 •Consumption •Fabric cost Per Saree •Wash •6.5 meter •500 silk •10 Print •screen development cost •Screen preparation cost •Printing Cost(labor cost) •Dye cost •45 Rs •20 Rs •10 Rs •10 Rs Finishing •Stain guard •Calendaring •centering •Final finishing with trims •10 Rs •10 Rs •10 Rs •10 Rs Fabric 66 Final whole sale Rate of The Saree •Tussar Saree: gheecha = 3500 Rs •Crepe Silk with golden Zari border = 4500 and above •Cotton sari with zari border= 3000 and above •Cottone sari with embroidery = 4000 and above 67 Journey In Pathi was a small lesson of my life where I learnt many big things and developed into habit. It was a silent place to help a person to take the time to introspect In to her self and identify in the inner creativity. I worked on Saree printing The project was about Indian silk saree. In Pathi Emporium there was a huge scope of exploration and implementation in areas of printing . So I preferred to work in printing of sarees with various Inspirations from India in contemporary manner. It was all about giving a slight contemporary twist to traditional sarees of the Pathi Sadan Since 1902 they were doing purely traditional sarees .It was a heartfelt attempt to make it stylish with the fragrance of traditions in it . I must say that it was very peaceful place to work. I learnt all the patience things here. 68 69 IBLIOGRAPHY a) Books Pattern and Ornamentation in the arts of india Henry Wilson Thams and hundson Ltd, 2011 b) Indian Textile By John Gillow & Nicolas bamard Thams and hundson Ltd, 2011 c) jaypore.com d) Indian roots 70