TCT adds the Alcatel OT-E220 to the ZEN collection

press release
TCT adds the Alcatel OT-E220 to the ZEN collection
November 27, 2006 – Hong Kong – TCL Communications Technology Holdings (TCT) released the new Alcatel
clamshell OT-E220 mobile phone as part of the ZEN family line. TCT has created an extensive collection of
attractive mobile phones for the fashionable users who like to keep up with the newest trends. Where functionality
meets affordability, the OT-E220 with its smart light bar indicator experiments a new innovative design approach to
be the ultimate fashion accessory.
STYLISH INSIDE OUT
The light weight OT-E220 is the quintessential clamshell mobile phone, compact and with a presence of style.
Intended for users who embrace new designs, the OT-E220 encompasses the icon of a sleek mobile phone. The
smooth finish of the exterior gives the phone an exceptionally sleek touch, while the keypad in the interior has a
futuristic feel blending nicely with the light silver interior. Available in three dashing colours: Glossy White, Light
Purple and Dark Blue – they are not just any other colour, but with a unique shimmer chosen for the detail oriented
who appreciate the subtle gestures.
LINEAR DESIGN BARS
Inspired by modern design elements by mixing different textures together, featuring on the cover of the OT-E220
are three linear smart light bars that serve as indicators of the status of the phone. Never mind having to flip open
the phone to check if you have an unread text message – just watch out for the blinking light subtly embedded
under the silver bars, which is especially useful when in a dark environment.
YOUR BEST COMPANION
In the search to be up-to-date with modern design yet not be overwhelmed by the constantly changing technology,
the OT-E220 functions are simple and user-friendly with the outlook of a new age mobile phone. Without question,
the OT-E220 is the perfect companion for the trendy user.
ALL YOU NEED
The ample 29.53 x 24.47 mm screen and generous talk time of 10 hours will keep worry free about forgetting to
charge up your phone. Loaded with all the basics of a mobile phone, the OT-E220 delivers everything you need.
smooth
pure
The compact yet simple OT-E220 has the following features:
General Features
Dimension:
Weight:
Standby time*:
Talk time*:
86 x 45.5 x 22.5mm
81 g
up to 250h (Paging 9)
up to 10h (Pmin+50%DTX)
*Depending on network status and usage.
Screen
Dimensions (viewing area): 29.53 x 24.47mm
Resolution:
4096 colours, cSTN, 102 x 80 pixels
Multi-media
Sound:
Messaging:
15 melodies (16-tone polyphonic), high volume, progressive ringing, embedded images & animations
SMS
Additional
Dual band:
E-GSM 900/DCS 1800 (GSM 850/PCS 1900 version also available)
To Note:
JupiterResearch published the European Mobile Services Consumer Survey 2006 in May 2006 about European mobile phone
users’ behaviour regarding cell phones. Results indicate that most mobile phone users in Europe mainly use mobile phones
for voice calls and SMS. Despite growing interest in purchasing ring tones, logos, animations and games, adoption rate has
only reached 15%. The findings support one of TCT’s product strategies which is to create a selection of affordable and
functional mobile phones that well suit the needs of users making voice calls and writing SMS texts.
The Mobile Attitudes
TCT also presents under its Alcatel mobile phone brand four new Mobile Phone Attitudes that capture the dynamics of all
personalities: Zen, Black, Fashion & Urban Style.
Each attitude has three ranges: OT-E, the entry range; OT-C, the mid range and OT-S, the high range.
The creation of the four attitudes and different ranges draws on TCT’s strategy to design a colourful collection of affordable
mobile phones. They are the ultimate fashion accessories.
With over 20 new products launching in 2006, come discover the wonders of the Mobile Attitudes by Alcatel:
ZEN pure & smooth
Intuitively and elegantly designed, these phones are simple to use and appeal to those who run their lives on the principle
“less is more”, truly Zen-like qualities. Models in this range include: OT-E157, OT-E159, OT-E256, OT-E265, OT-C550 and
the new OT-E220, with upcoming new model: OT-E225.
BLACK elegance & simplicity
They are Black magic. This slick range of phones embodies an artful blend of technology and unpretentious sophistication.
Combining the latest innovation with state-of-the-art design, the black range is designed for those who appreciate
understated glamour coupled with the latest trends. Models in this range include: OT-E100, OT-E259, OT-E260, OT-S853
and OT-C630.
FASHION glamour & trendy
Bold and stylish, this range of mobile phones is the ultimate accessory to complement the fashionistas who are driven by the
newest trends. Welcome to haute-phone-couture. Models in this heavenly line-up include: ELLE N°1, ELLE N°2, OT-E160,
OT-E257, OT-C750 and OT-C635, with upcoming new model: OT-E230.
For more info about ELLE handsets: www.glamphone.com
URBAN STYLE chic & sleek
This line of practical, sport-chic and functional mobile phones helps users overcome life’s obstacles with ease. Get onto the
fast track and avoid disruption. Models featured in this range include: OT-E105, OT-E158, OT-E205, OT-E252, OT-C560 and
OT-E801, with upcoming new model: OT-E805.
About TCT – The Best of Two Worlds
TCT is the mobile phone arm of TCL Holding Co. Ltd. listed on the Hong Kong Stock Exchange (TCT 2618). TCT
develops and markets worldwide two mobile phone brands: Alcatel and TCL. TCT is an innovative Mobile Phone
Design House built with the mission to provide the latest mobile phone designs with the most enjoyable user
experience for customers all over the world. With its two brands, TCT is positioned to revolutionize the next
generation of mobile phones of Unique Designs at Competitive Value.
2006 marks an exciting start for TCT, a year of new Mobile Attitudes.
www.tctmobile.com
For further information, please contact:
[email protected]