Bodegas Ruberte - IART Territories

Bodegas Ruberte
Ruberte group includes different wineries located in D.O. Campo de Borja, an
area traditionally devoted to wine: Bodegas Ruberte and La Magallonera (both
in Magallón, Zaragoza) and Camino al Moncayo (in Ainzón, Zaragoza). It is
one of a few wineries which still makes the wine ripening process in a handmade
way.
Its wines are elaborated following the handmade system in oak containers and
the aging is made in 220 litre capacity oak barrels. The fermentation winery
is composed by 14 oak containers. Part of these wines are sold as vino joven
(young wine) and the rest is reserved for the aging area, composed by 380
French and American oak barrels. The different types of wood get different
hints. Finally, the wine is placed in the wine rack, where they stay until the
ripening finishes.
Ruberte group sells its products using different brand names: Ruberte, Aliana
(línea femenina) (especially created for women), La Magallonera and Camino
del Moncayo, not only in Spain but also worldwide, where America and The
United States have become excellent clients.
Handmade process of making wine, supportive line and wine tourism
Good practices
These wineries are characterized by
innovation in all areas: not only when
creating its wines but also when
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using creative strategies to make
them known and, at the same time,
make D.O. Campo de Borja known.
They also contribute to spread wine
tourism, especially with their Catas
nocturnas entre garnachas (Night
wine tasting among garnachas).
Besides, their presence on the social
networks really helps to locate Campo
de Borja region on the map.
Handmade process
of making wine
Their thorough handmade process
of making wine, one of a few wineries
which still uses this process in
Aragón, gives a special flavour to
their wines, result of a thorough
work, which makes them reach an
extremely high quality.
Línea femenina
Some years ago, Ruberte wineries
created an exclusive type of wine
taking into account women’s tastes
when tasting wine. This specific wine
is called Aliana (for Alicia and Ana,
the names of the wine expert Susana
Ruberte’s daughters) and it is an
example of the efforts made by this
group to fulfill the expectations of
the wine market and its commercial
skill.
Supportive line
For the last three years, Ruberte
wineries have elaborated a wine
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whose benefits are for Asociación
Aragonesa de Mujeres con Cáncer
de Mama y Genital (Amac-Gema)
(Aragonese Association of women
with breast and cervical cancer). It
is called Diecinueve by Aliana because
every 19th of October the
International Day against breast
cancer is celebrated.
Wine tourism
Aware of the importance of wine
tourism as a business strategy,
Ruberte wineries have
successfullypositioned themselves
regarding this aspect, making great
contributions to the spread of Campo
de Borja. Thus, the wineries can be
visited whenever you want, including
a tour around the traditional wineries
in a hill or rock from Campo de Borja
(wineries carved into the rock for
hundreds of years), as well as wine
tastings. Besides, in summer they
celebrate their Catas nocturnas y
jazz entre garnachas (Night wine
tasting and jazz among garnachas)
which attract a great number of
visitors from everywhere to Campo
de Borja. They are also members of
the Spanish wine tourism route La
Ruta de la Garnacha (Garnacha
Route) which gives them national
promotion.
Online selling
Contact
Ruberte group has started to sell
their wines on its online shop on its
official webpage. Thanks to this, the
name Campo de Borja, through its
D.O., is accessible from everywhere
worldwide.
Type of business: wineries
Address: Avda. De la Paz, 28- Tenor
Fleta, s/n
P. C.: 50520
Town: Magallón
Telephone number (1): +34 976 858
063
Telephone number (2): +34 625 603
960
Email: [email protected]
Website: www.bodegasruberte.com
Social networks:
www.facebook.com/BodegasRuber
teCB
www.twitter.com/BodegasRuberte
@BodegasRuberte
Online spread
These wineries spread all their
information on its webpage and make
use of the social networks, especially
Facebook and Twitter, where they
are really active. Through all theses
online channels, the group not only
makes known its wine and its
activities, regarding both the wine
growing and the wine tourism but it
also directly involves the region and
it is useful as a driving force.
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