2014 CORPORATE SPONSORSHIP

MAY 23 – MAY 25, 2014
2014 CORPORATE SPONSORSHIP
MAY 23 – MAY 25, 2014
OVERVIEW
Atlanta Jazz Festival is an annual celebration of music, art and culture, highlighting the heritage
of jazz music. Atlanta Jazz Festival includes a series of events beginning in March of each year
and culminating each Memorial Day weekend, in one of the largest free jazz festivals in the country.
HISTORY
Atlanta Jazz Festival was established by Atlanta Mayor Maynard Jackson in 1978. The city’s
commitment was to present a free jazz festival – straight ahead, avant garde, improvisational,
harmonically and rhythmically complex and beautiful. It would showcase the best performers of
“pure” jazz, eschewing the genre blends.
37 years later, Atlanta Jazz Festival has stayed true to that mission. As the genre has birthed
many other forms, jazz still lives on and continues to evolve in its truest form. Atlanta Jazz
Festival is one of the few places in the country where masses of music enthusiasts, families and
culture lovers gather year after year to hear and experience this great American musical tradition.
MAY 23 – MAY 25, 2014
MISSION
The mission of Atlanta Jazz Festival is to present the rich heritage of
jazz music and to educate the community on jazz as an original form of
American culture.
Produced by the City of Atlanta Mayor’s Office of Cultural Affairs, Atlanta
Jazz Festival presents a variety of outlets to experience and learn about
jazz music with the Memorial Day Weekend concert and festival as the
culminating event.
Beginning in the month of March, Atlanta Jazz Festival has evolved into a
season of educational, social and community events with jazz music as the
unifying influence.
The Atlanta Jazz Festival is a destination event for the city which
attracts music lovers from around region and the country.
“The Atlanta
Jazz Festival is
our homage
to the legacy
and tradition
of a true
American art
form.”
– Mayor Kasim
Reed
MAY 23 – MAY 25, 2014
FESTIVAL SEASON - MARCH / APRIL
MARCH 2014
Bank of America Youth Jazz Band Competition
The Atlanta Jazz Festival’s Youth Jazz Band
Competition, started in 2001, highlights middle and
high school jazz bands from all over the city who
compete for an opportunity to perform on the festival
main stage during the Memorial Weekend concert.
Competition sponsors for 2014 include Bank of
America and Publix Super Markets.
APRIL 2014
AJF Press Event
Atlanta Jazz Festival is a tradition founded by one
of Atlanta’s most visionary leaders, Mayor Maynard
Jackson. Each year the festival is launched with a press
party hosted by the Mayor of Atlanta.
Special guests of the city and the press are invited to a
private reception where the AJF official artwork is
presented, the lineup for the festival is officially
announced and a feature jazz artist performs for the
evening.
MAY 23 – MAY 25, 2014
FESTIVAL SEASON - MAY
MAY 2014
AJF 31 Days of Jazz
Throughout the month of May, Atlanta Jazz Festival
partners with restaurants, lounges and entertainment
venues around the city to present the best in local jazz.
These intimate concerts and special evenings are a
highlight of the AJF season.
Neighborhood Jazz Series
The Neighborhood Jazz Series is an Atlanta Jazz
Festival signature concert series held every weekend
in the month of May. Each Neighborhood Jazz
Series mini concert is presented by a City of Atlanta
Councilmember in a neighborhood park within their
district. This series brings the jazz experience into
communities throughout the city while giving families
an opportunity to enjoy the beauty of Atlanta's parks.
Jazz Education Workshops
Jazz Education Workshops, held throughout the
concert weekend, aim to educate the community
about the history of jazz as well as the future of the
genre. Workshop topics have included, “Women in
Jazz,” “The Changing Face of Jazz: Fusion, Electronic &
Cultural Alchemy,” and “The International Jazz Scene.”
Late Night Jazz Jam
After enjoying all-day jazz presented in Piedmont Park,
contemporary jazz and soul music lovers make their
way to the highly anticipated Late Night Jazz Jam.
This live jam session features an exciting
contemporary jazz artist, as well as a DJ who melds
popular music with jazz standards for a musical
experience that both preserves and celebrates jazz
music’s history of late night jamming.
MAY 23 – MAY 25, 2014
MEMORIAL DAY WEEKEND CONCERT
AJF 2014
For 36 years, Memorial Weekend has been reserved for Atlanta Jazz
Festival with 3 days of free music, food, art and family fun as 200,000
music lovers descend on Piedmont Park.
FRIDAY MAY 23
SUNDAY MAY 25
In 2014, Atlanta Jazz Festival will open on Friday, May 23 with an
evening concert that kicks off the festival and the holiday weekend.
Saturday and Sunday will be full days of performance, beginning in the
afternoon and running into the late evening.
3 Day Concert
The jazz festival Main Stage features some of the top named jazz
performers in the country. In past years, Herbie Hancock, Roy Ayers, Tito
Puente and Tito Puente, Jr. have all played the jazz festival Main Stage.
Main Stage
International Stage
Arts Marketplace
Food Concessions
Jazz Education
Series
Publix Kid's Zone
VIP Lounge
On the other side of the park, the International Stage features
musicians from all over the world including Cuba, South America, Africa,
Mexico and Europe. This lively presentation of jazz music culture is a
display of Atlanta’s cultural diversity.
Between the two stages, patrons walk through our Arts Marketplace,
where they look forward to scouting rare finds and collectible art works
directly from local artists. And no festival is complete without funnel cakes
and slushies. AJF Concessions feature all of those edible summertime
favorites that make festival memories.
The Jazz Education Series is also part of the weekend festival. Panel
discussions with jazz historians, artists and educators inform patrons about
the heritage of jazz and its impact on many aspects of modern culture.
Families enjoy our Publix Kid’s Zone with games and activities
throughout the afternoon in the Piedmont Park Meadow. Our artists and
special guests are treated to the exclusive AJF VIP Lounge with a live
feed of festival performances and daily catered food and beverages.
Atlanta Jazz Festival is a complete experience with something for
everyone. It is a celebration of music, but it is also a celebration of
Atlanta’s historic culture of community.
MAY 23 – MAY 25, 2014
AUDIENCE
Atlanta Jazz Festival reaches a variety of audiences through the various events during festival
season.
However, the core audience over the concert weekend is a good representation of our average
audience across channels.
MAY 23 – MAY 25, 2014
IMAGES OF THE FESTIVAL
MAY 23 – MAY 25, 2014
IMAGES OF THE FESTIVAL
MAY 23 – MAY 25, 2014
MARKETING
Atlanta Jazz Festival sponsors have the benefit of inclusion in our robust marketing program that
annually reaches thousands of residents and visitors over a three month promotional period.
Our marketing program uses a variety channels to attract several audiences:
• Residents of the Atlanta metro area
• Patrons of arts and cultural events
• Jazz lovers and music lovers generally
• Tourists and visitors to Atlanta
• Families looking for free entertainment
Marketing programs for Atlanta Jazz Festival begin in March and ramp up with the majority of
the advertising push at the end of April through May.
Collateral
Broadcast Advertising
• Concert Event Guide (75,000)
• Festival Season Brochure (50,000)
• Festival T-Shirts
• MAJIC107.5
• V103 WVEE
• WAOK 1380
• WRFG Free Radio Georgia
• WABE Public Broadcasting
• WCLK Clark Atlanta Jazz
Print & Digital Advertising
• Atlanta Journal Constitution
• Atlanta Magazine
• Creative Loafing
• Rolling Out Magazine
• Jazz Times
• Downbeat Magazine
• El Nuevo
• The Atlanta Tribune
• The Atlanta Inquirer
Outdoor Advertising
• MARTA Transit Systems
• Hartsfield-Jackson International Airport
• Atlanta Civic Center Billboards
MAY 23 – MAY 25, 2014
PUBLIC RELATIONS
Atlanta Jazz Festival is covered in local and national press beginning as early as February and
running through the end of May. A variety of media pick up on the value of the festival to their
audiences including:
• Entertainment Magazines
• Travel Publications
• Music Blogs
• Regional and Community News Outlets
In 2013, the festival generated more than 25 million impressions.
Atlanta Jazz Fest Lineup
is Finalized
“The lineup for the 36th
Annual Atlanta Jazz Festival
has been unveiled , giving
jazz fans some help in
making their Memorial Day
Weekend plans.”
Melissa Ruggieri, April 6, 2012
Atlanta Jazz Festival
Announces Locations
And Performers For
Popular Neighborhood
Jazz Series
Atlanta Jazz Festival
Spotlights the Next
Generation
"As part of our mission, the
Atlanta Jazz Festival serves
as a cultural bridge uniting
Atlanta's diverse
communities,”
"We looked high and low to
find artists who represent
the next generation of jazz
greats," said Camille Russell
Love, Director of the City of
Atlanta Office of Cultural
Affairs…”
May 3, 2013
Carlton Hargro, May 23, 2013
MAY 23 – MAY 25, 2014
SPONSORSHIP
The array of events that constitute Atlanta Jazz Festival grant many opportunities to reach a
diverse range of audiences throughout the Atlanta metro area.
Sponsorship means that your brand will be presented to these audiences of culture lovers through a
variety of media outlets, on-site branding and social engagements.
The AJF team works with you and your brand activation teams to customize a program to meet
your specific engagement needs.
Previous sponsors include: General Motors, Anheuser-Busch, Coca-Cola, Publix, Ford, Georgia
Lottery, PNC and many others.
2014 COMMITMENT DEADLINES
EARLY DEADLINE: FEBRUARY 28, 2014
LATE DEADLINE: MARCH 28, 2014
MAY 23 – MAY 25, 2014
PRESENTING SPONSORSHIP -- $100,000
Naming Rights
Category Exclusivity
Custom Mark
Official Product/Service of the Festival
SIGNAGE BENEFITS
• Logo on AJF Step and Repeat
• Branded Yard Signs (sponsor provided)
• Logo on Park Entry Signage
• Logo on Merchant Area Signage
• Logo on A-frame Park Signage
• Festival Fencing Banners (sponsor provided)
• Logo on Signage at all AJF Events
MEDIA AND PROMOTIONAL BENEFITS
• AJF Website :30 commercial (sponsor provided)
• Access to mailing lists/event database
• Presentation at AJF press conference
• AJF Website banner ad (sponsor provided)
• AJF Logo rights
• Mentions in radio and broadcast buys
• Logo in print, outdoor and digital ads
• Logo w/ hyperlink on website
• Logo in all AJF promo collateral
• Logo in AJF Email blasts
• Logo on AJF 2014 merchandise
• Mentions in AJF press releases
• Mentions on AJF social media platforms
• Onstage mentions at all AJF events
• Collateral in VIP gift bags (sponsor provided)
HOSPITALITY BENEFITS
• (10) Press Party invitations
• (6) AJF VIP Badges w/Lunch & Priority Seating
• (3) AJF Parking Passes
• (6) Late Night Jazz Tickets
FESTIVAL ON-SITE ACTIVATION
• 2min On Stage Presentation
• Data collection rights
• :60 Jumbotron commercials 4x/day
• On site announcements 6x/day
• 40x40 Festival footprint
• On site sampling/collateral distribution
BRANDED ADD ONs
• Option to brand (1) of these add-ons
Neighborhood Jazz Series
AJF Kids Zone
Late Night Jazz Event
Youth Jazz Band Competition
Branded Ancillary Stage
• Option to brand (1) of these add-ons
Fernbank Martinis & IMAX (1 night)
31 Days of Jazz
Branded AJF VIP Area
Jazz Education Series
AJF Website Feature
AJF Twitter Wall
MAY 23 – MAY 25, 2014
SUPPORTING SPONSORSHIP -- $50,000
Official Product/Service of the Festival
SIGNAGE BENEFITS
• Logo on AJF Step and Repeat
• Branded Yard Signs (sponsor provided)
• Logo on Park Entry Signage
• Logo on Merchant Area Signage
• Logo on A-frame Park Signage
• Festival Fencing Banners (sponsor provided)
• Logo on Signage at all AJF Events
MEDIA AND PROMOTIONAL BENEFITS
• Mention at AJF press conference
• AJF Website banner ad (sponsor provided)
• AJF Logo rights
• Mentions in radio and broadcast buys
• Logo in print, outdoor and digital ads
• Logo w/ hyperlink on website
• Logo in all AJF promo collateral
• Logo in AJF Email blasts
• Logo on AJF 2014 merchandise
• Mentions in AJF press releases
• Mentions on AJF social media platforms
• Onstage mentions at all AJF events
• Collateral in VIP gift bags (sponsor provided)
HOSPITALITY BENEFITS
• (6) Press Party invitations
• (4) AJF VIP Badges w/Lunch & Priority Seating
• (2) AJF Parking Passes
• (4) Late Night Jazz Tickets
FESTIVAL ON-SITE ACTIVATION
• Data collection rights
• :30 Jumbotron commercials 4x/day
• On site announcements 3x/day
• 20x30 Festival footprint
• On site sampling/collateral distribution
BRANDED ADD ONs
• Option to brand (1) of these add-ons
AJF Kids Zone
Late Night Jazz Event
Youth Jazz Band Competition
Branded Ancillary Stage
Fernbank Martinis & IMAX (1 night)
31 Days of Jazz
Branded AJF VIP Area
Jazz Education Series
AJF Website Feature
AJF Twitter Wall
MAY 23 – MAY 25, 2014
PARTICIPATING SPONSORSHIP-- $25,000
SIGNAGE BENEFITS
• Logo on Park Entry Signage
• Logo on Merchant Area Signage
• Logo on A-frame Park Signage
• Festival Fencing Banners (sponsor provided)
• Logo on Signage at all AJF Events
MEDIA AND PROMOTIONAL BENEFITS
• Logo in print and digital ads
• Logo w/ hyperlink on website
• Logo in all AJF promo collateral
• Logo in AJF Email blasts
• Logo on AJF 2014 merchandise
• Mentions in AJF press releases
• Mentions on AJF social media platforms
• Onstage mentions at all AJF events
• Mention at AJF press conference
• Collateral in VIP gift bags (sponsor provided)
HOSPITALITY BENEFITS
• (2) Press Party invitations
• (2) AJF VIP Badges w/Lunch & Priority Seating
• (1) AJF Parking Passes
• (2) Late Night Jazz Tickets
FESTIVAL ON-SITE ACTIVATION
• :30 Jumbotron commercials 2x/day
• On site announcements 1x/day
• 20x20 Festival footprint
• On site sampling/collateral distribution
BRANDED ADD ONs
• Option to brand (1) of these add-ons
31 Days of Jazz
Branded AJF VIP Area
Jazz Education Series
AJF Website Feature
AJF Twitter Wall
MAY 23 – MAY 25, 2014
CORPORATE VENDORS
Atlanta Jazz Festival is a great opportunity for small
companies who want to engage directly with the AJF
audience. These programs are also ideal for brands
that want to focus efforts on activation with the
audience over the three day concert weekend.
INTERACTIVE -- $12,000
• Logo w/ hyperlink on website
• Brand name on select AJF 2014 merchandise
• On site sampling / collateral distribution
• 20x20 Festival Footprint
ENGAGING -- $6,000
• On site sampling / collateral distribution
• 10x20 Festival Footprint
INFORMATION -- $3,000
• 10x10 Festival Footprint
MAY 23 – MAY 25, 2014
BRANDED ADD ON’s
Atlanta Jazz Festival provides additional opportunities to customize your
sponsorship. Through presenting one or more AJF special events or branding a
feature of the festival, AJF can target your impact for the greatest audience
impression.
EVENTS
MARCH 2014
• AJF Youth Jazz Band Competition -- $20,000 SOLD
MAY 2014
• Neighborhood Jazz Series -- $35,000
• Late Night Jazz -- $20,000
• AJF 31 Days of Jazz -- $10,000
• Jazz Education Workshops -- $10,000
• Fernbank Martini’s & IMAX Evening -- $10,000
FESTIVAL ON-SITE ACTIVATIONS
• Kid’s Zone -- $25,000
SOLD
• Branded Ancillary Stage -- $15,000
• Branded VIP Area -- $10,000
• Branded Jumbotron Twitter Wall -- $5,000
MAY 23 – MAY 25, 2014
CONTACT US
We are excited to customize the right sponsorship program to reach your
audience and reinforce your brand initiatives.
Atlanta Jazz Festival is a historic tradition that reflects the heart and soul
of our community.
We look forward to working with you in 2014!
Alex Delotch Davis
Grant Development Officer
City of Atlanta
Mayor’s Office of Cultural Affairs
233 Peachtree Street, NE
Suite 1700
Atlanta, Georgia 30303
[email protected]
Direct: (404)546-6826
Fax: (404) 546-2929