September 20 - 23, 2016 DOWNTOWN Pueblo

September 20 - 23, 2016
DOWNTOWN Pueblo
Downtown Colorado, Inc.
www.downtowncoloradoinc.org
#DCIVibrantDowntowns
Chile
Presents the 19th Annual
PUEBLO
22nd Annual
Experience
September 23-25, 2016
Spice up your life in 2016!
pueblochilefestivalinfo.com or 719-542-1704
Eat, Stay & Play
in Pueblo!
Get the Visit Pueblo APP TODAY! Available for iPhone & Android.
FREE
Available for iPhone & Android
$3 pER pERSON, Children 12 & Under FREE
Exclusive ME+3 (2 Day) Pass Available at Pueblo
Locations
$12 Includes Admission to the festival: 2 days for 4 people $12 SAVINGS!
FREE TRANSPORTATION: park
at midtown shopping Center, 1000 W. 6TH St,
Kaiser Permanente Chile Pepper Shuttle Express
#DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS
Guide to Conference Venues
ANGELO’S PIZZA PARLOR
105 E. Riverwalk
BINGO BURGER
101 Central Plaza
BRUES ALEHOUSE
120 E. Riverwalk
COURTYARD MARRIOT
110 W. 1st St/W. City Center Dr
EILER’S PLACE
326 E. Mesa Ave
EL PUEBLO HISTORY MUSEUM
301 N. Union Ave
GOLD DUST SALOON
217 S. Union Ave
MAGPIES
229 S. Union Ave
NACHO’S RESTAURANT
409 N. Santa Fe Ave
NEON ALLEY
132 W. B Street
PUEBLO ARTS ALLIANCE
107 S. Grand Ave
PUEBLO CONVENTION CENTER
320 Central Main St
RAWLINGS PUBLIC LIBRARY
100 E. Abriendo Ave
SANGRE DE CRISTO ARTS CENTER
210 N. Santa Fe Ave
SENATE BAR
219 S. Grand Ave
STEELWORKS MUSEUM
215 Canal St
New This Year! DCI is partnering with MyLocal Rewards has
developed an interactive conference app to help participants select
their sessions, learn more about Pueblo, and win prizes! Download the
Ticket to Pueblo app and be sure to scan QR codes placed at all vendor
tables and Pueblo Venues to register to win something EACH DAY!
Venue by Event and Date
Tuesday, September 20, Pre-Conference Events: All registration and events start at the Convention Center.
• Heart and Soul Training, Orton Family Foundation, Convention Center
• Development Improvement District/Creative Districts Quarterly Meeting, Downtown Colorado Springs
• Registration and Exhibitor Set Up, Pueblo Convention Center
• Reception, Pueblo Arts Alliance
• Networking Dinner, El Pueblo Museum
Wednesday, September 21
• Morning Plenaries, Concurrent, Sessions and Tours start from the Convention Center
• Networking Reception Sangre de Cristo Arts and Convention Center followed by dinner on your own
• Karaoke Party at the Senate Bar & Grill
Thursday, September 22
• Morning Plenaries, Concurrent, Sessions and Tours start from the Convention Center
• CNU Charter Awards and the Making of a Happy City Author’s Talk, Rawlings Library
• Governor’s Awards for Downtown Excellence, held at the Rawlings Library
• Neon Alley Street Party on Neon Alley, just behind 125 W B St, Pueblo, CO 81003
Friday, September 23, Happy City Workshop and Site Analysis will start from the Convention Center
#DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS | 1
Welcome to the 2016 Downtown Colorado Inc. Annual Vibrant Colorado Downtowns Conference!
We would like to thank our Pueblo hosts for welcoming us to this wonderful Southern Colorado City and
exceptional downtown. We would also like to acknowledge our exceptionally active Conference Planning
Committee, Board of Directors, sponsors, exhibitors, and all of the amazing DCI members and conference
participants for contributing to the success of this event.
During the next few days, we will all be exposed to an impressive city-laboratory where we will highlight not just the historic
downtown and breathtaking natural environment, but also Pueblo’s insightful approach to growth, development, and the
partnerships that allow for dynamic responses to economic and environmental changes and opportunities. Participants
will be exposed to international experts, trends that are shaping our work, federal and state-wide programs and resources,
and a myriad of peer-to-peer learning opportunities to build networks and understanding of who to get things done.
As a part of the conference preparation, DCI has worked with local partners to access resources, studies, and on-site analysis
to further local initiatives in planning, economic development, and engagement in Pueblo. The City, County, Realtors, and
Urban Renewal will have access to a county-wide land-use economics study, an exploration of the relationship between
urban design and wellbeing, and a site audit to engage citizens and planners in an implementation-focused dialogue.
We are thrilled to be in Pueblo in 2016 and to be able to showcase this incredible community as a kick off to our Southern
Colorado Leadership Initiative. We hope to use the momentum and resources generated through this event to not only
expand knowledge and awareness of Pueblo and Southern Colorado’s resources and accomplishments, but to embrace
the leaders and objectives of this region in a multi-year effort to strengthen partnerships, build opportunities, and boost
the voice of Southern Colorado in the rest of our great state.
Join us in celebrating what has been done in this city and county, the impressive partners of this region, and the exceptional
opportunities for the future. Please take this time to step out of your everyday and into Pueblo Exceptional!
Thank you,
Katherine Correll
Executive Director
Table of Contents
Guide to Conference Venues............................................................................................................1
Welcome Letter.........................................................................................................................................2
Tuesday, September 20, 2016 Events...........................................................................................3
Letter from Pueblo...................................................................................................................................4
Wednesday, September 21, 2016 Events...................................................................................5
Wednesday, September 21, 2016 Afternoon Educational Sessions.........................7
Thursday, September 22, 2016 Events........................................................................................9
Thursday, September 22, 2016 Afternoon Educational Sessions...............................12
Thursday, September 22, 2016 Evening Activities...............................................................13
Friday, September 23, 2016 Events................................................................................................14
Schedule at a Glance..............................................................................................................................16
2 | #DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS
TUESDAY, SEPTEMBER 20, 2016
9:00AM – 4:30PM | Heart and Soul™ Workshop (Invitation Only)
Pueblo Convention Center
DCI and Orton Family Foundation are partnering to create a cadre of Colorado leaders,
skilled in sharing the community Heart and Soul™ method. Breakfast, lunch, and coffee
breaks will be included.
3:00PM – 5:00PM | Registration
Pueblo Convention Center
3:00PM- 5:30 PM | Explore Pueblo’s Riverwalk by foot or by boat and the Ansel Adams Art Exhibit at the Sangre de
Cristo Arts Center!
Tickets are included with the price of the Pre-Conference Networking Dinner and are available at Registration Desk.
3:00PM – 4:15PM | Regional Tourism: Past Present and Future of Pueblo’s Riverwalk Convention Industry
Pueblo Convention Center, Meeting Room 5
This combined educational session and tour will take a virtual walk through the history of Pueblo’s Riverwalk. The
panel includes the founding fathers responsible for the development of the Riverwalk as well as the next generation
of leaders that will see to the continued growth of Pueblo’s community gathering place. Jim Munch, Historic Arkansas
Riverwalk Project Lynn Clark, Historic Arkansas Riverwalk Project, Gary Trujillo, Pueblo Urban Renewal Authority, Jerry M.
Pacheco, Pueblo Urban Renewal Authority, Sean Gleason, Professional Bull Riders, Brian Hoffman, Pueblo Convention
Center, Rod Slyhoff, Greater Pueblo Chamber of Commerce.
4:20PM – 5:30PM | Creating a Community that Attracts!
Pueblo Convention Center, Meeting Room 5
Beauty is in the eye of the beholder. Architecture is subjective. How often do local governments hear these arguments
against implementing regulations that will produce quality community design? This session will help community
officials become well versed in the functional side of architecture and its role in creating vibrant,
enduring, and valuable communities. Jessica Ibanez, and Matt Ashby
5:30PM – 6:30PM | Creative Districts Arts Reception
Pueblo Arts Alliance Studio
Welcome to Pueblo’s Creative District!
The Creative Districts Arts Reception hosted by Colorado Creative Industry at the
award winning Pueblo Arts Alliance Studios showcases live musicians, fire dancers,
the Trinidad Artocade Art Cars, and local food and beverages. Margaret Hunt,
Colorado Creative Industries
6:45PM – 8:45PM | Pre-Conference Networking Dinner
El Pueblo History Museum (ticketed)
Tenth Annual Downtown Trends Report, Brad Segal
2017 marks the tenth year that Progressive Urban Management Associates (P.U.M.A.) has conducted
ground breaking research to identify the top global trends impacting American cities. Originally
prepared for the Downtown Denver Plan to forecast our hometown’s growth, the P.U.M.A. Global
Trends Report has subsequently been utilized in cities throughout the nation to support a variety of
downtown planning, marketing and economic development initiatives. Broadening and deepening
our research, the last two Trends Reports were created along with the University of Colorado
Denver College of Architecture and Planning. P.U.M.A.’s Global Trends Report was the recipient of
the International Downtown Association’s President’s Award, acknowledging its value to the place
management and downtown development fields.
Networking Fun with DCI
Get to know DCI Staff and Board Members and how they help communities throughout the State of Colorado.
#DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS | 3
4 | #DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS
WEDNESDAY, SEPTEMBER 21, 2016
Reminders for the Day
BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS
DON’T FORGET TO SIGN-UP FOR YOUR DINE-AROUND LUNCHES
DCI APP and SOCIAL MEDIA
The conference attendee who is most active on social media (most posts on Facebook and/or Twitter with the hashtag
#DCIVibrantDowntowns) and/or use the MyLocal DCI App the most by 4:00 PM on Wednesday Sept 21 will win a prize.
Wednesday Schedule Overview
9:00AM – 11:30AM Morning Plenary | Pueblo
Conference Center
11:30AM – 1:30PM Dine Arounds | Downtown
Restaurants (details at registration)
1:45PM – 5:00PM Concurrent Sessions & Tours | Pueblo
Convention Center (Details below)
5:30PM – 7:00PM Wednesday Evening Activities |
Sangre de Cristo Arts and Convention Center
7:00PM Dinner | On Your Own in Pueblo
8:00PM – 11:00PM | Karaoke Fun | Senate
8:30AM | Breakfast
and Registration
Pueblo Convention Center 9:00AM - 11:30AM | Morning Plenary
Pueblo Convention Center
Welcoming Remarks from Downtown Colorado Inc.
and Pueblo Partners
The staff and leadership of Downtown Colorado Inc. are
happy to welcome our members and partners to our
2016 Vibrant Downtown Conference in beautiful Pueblo,
Colorado. We hope you enjoy this community as much as
we’ve enjoyed working with our partners.
Engaging through Vibrant Downtowns
Downtown Colorado Inc. is proud to partner with two innovative resources for businesses and communities. We’re pleased
to present: MyLocal, producer of our Downtown Colorado Inc. app, and Alignable, a networking and marketing tool for
small businesses. Join us as we find out how these tools can help us engage better with our communities, our members,
and our partners.
Keynote: Creating Your Customer’s Experience
We are honored to bring Pamela Hermann to talk about how to create organic growth in your communities. As smart
as business are today, they still have not figured out how to master organic growth. When you think about the Ideal
Customer Continuum, from marketing and advertising all the way to a referral, where most businesses invest their money
is on customer acquisition. Pamela focuses on what happens after they transact. Why? Because this is the key to organic
growth. The profits are higher right here because it costs less to retain a customer then it does to acquire a new one. The
purpose of business is simple. It’s to get and keep customers. Pamela will get your people thinking, believing and acting
like exceptional brand ambassadors.
Pamela Herrmann A best-selling
author, host of Customers For Life
podcast and national speaker on the
subject of uncommonly awesome
connections with your customers,
Pamela has a very big vision of helping
1 million small businesses optimize
their ROI with their customers. Her
book’s; The Customer Manifesto, How
Business Has Failed Customers And What It Takes To Earn
Loyalty; rank #3 in Business.com’s top 10 list of customer
service books every business owner should read. She
has worked with the good people of jetBlue, State of
New Jersey Main Street Program, Colorado Main Street,
Oklahoma Main Street Authority & Independent
Retail Conference. Pamela is a life-long entrepreneur and
small business owner. She lives in Denver with her two
(mostly well behaved) teenagers.
New This Year! The Super Happy Maker Fun Hall,
curated by Colorado Libraries Wednesday and Thursday,
the DCI Vibrant Downtown Conference will host an
exhibit hall like no other. Expect the unexpected and with
next level DIY and hands on maker activities including:
• Build Your Own City: Design the city of your
dreams using nothing but trash;
• Vibrant Downtown Photo Booth: Use a green
screen to create a background for your event
photos;
• Hand Makin’ Buttons: Wear your feelings on your
sleeve with Pueblo emoji puns you make yourself;
• Mapping Participation: Show your community
pride on our interactive Colorado map.
#DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS | 5
Unique to the DCI conference, our Dine Around sessions are groups of up to 8 conference participants gathered in
local restaurants to have interactive discussion on pertinent topics and taste delicious local fare.
11:30AM – 1:30PM | Lunch Time Dine-Arounds, Check locations at registration ($20 includes lunch)
Diverse topics, a variety of Pueblo restaurants and an informal, lively discussion on issues affecting Colorado’s
downtowns with your peers from across the state make this a lunch you won’t want to skip!
Concurrent Options Include:
ARTery, Pueblo Art Engagement and Action
Tour the alley way mural and public plaza project in the Pueblo Creative Corridor. Make a stop along the way to see
the world’s only solar roasted coffee production. Presented By: Gregory Howell and Susan Fries
Engaging Downtowns in Historic Neighborhoods
Engaging downtowns and neighborhoods with preservation and storytelling. Share Pueblo successes with
community built & memoir survey techniques. Presented By: Wade Broadhead
Parking and the Experience Economy
As experts in designing quality visitor experiences, downtown and place making professionals are discovering some
of the greatest opportunities to distinguish their districts now lie at the edge - during the parking and transportation
(arrival and departure) experience. This session will guide attendees through a series of implementable strategies
that can help identify and remove common barriers that detract from the parking and transportation experience.
Session attendees will also learn how to replace those barriers with engaging experiences that contribute to a
unified customer/visitor experience, thus turning a possible “drag”on competitiveness into a competitive advantage.
Drawing on best-in-class examples from a variety of downtown and urban environments, the presentation will
provide specific tools for downtown and place making professionals who are interested in working with their
parking/transportation partners to create both quick wins and lasting excellence. Presented By: Vanessa Solesbee
Using Data to Support Downtown Businesses
Learn how collecting data from businesses in your community can help rev up the local economy. Find out how to choose
key performance indicators and move your downtown economy in the right direction. Presented By: Michelle Kobayashi
Creating the Customer Experience
As a special bonus for communities working with DCI on branding and people attraction, DCI is hosting a private
lunch with Pamela Herrmann to talk about the Ideal Customer Continuum, from marketing and advertising all
the way to a referral, where most businesses invest their money is on customer acquisition. Pamela will bring you
best practices from Wall Street to Main Street and show you simple zero to low cost tactics that effect change
immediately. Presented By: Pamela Herrmann
Implementation Now: Demonstrate & Build Bike Facilities
Being responsive, acting quickly, and testing ideas are hallmarks of a progressive city or town. The best way to
generate support for a new or unique idea is to show results, and to do so quickly. Major bicycle infrastructure
projects are transformative, but they also take money and time. In this session, you will learn how to test ideas
and designs. When people doubt if something can work, we say Test it! Testing leads to believing, which leads to
implementation. P.U.M.A. and Bicycle Colorado has recently led bicycle and pedestrian demonstration projects in
cities as big as Denver and as small as Lamar Colorado. We will describe and illustrate to you how you can make
this happen in your community. Presented By: JJ Folsom, Ted Heyd, Emily Nieschburg
11:30AM - 2:45PM | Lunch and Mobile Tour: Heritage and Ag Tour, Departs from the Pueblo Convention Center
(Overlaps with both lunchtime dine-around sessions and afternoon concurrent sessions. $20 for lunch and tour.)
Explore Pueblo’s farming heritage, multi-generational growers and how the Pueblo Chile became both a staple and
a brand in the community.
Don’t forget to be active on social media (most posts on Facebook and/or Twitter with the hashtag
#DCIVibrantDowntowns) by 4:00 PM on Wednesday Sept 21 will win a gift basket.
6 | #DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS
Wednesday, September 21, Afternoon Educational Sessions
1:45PM - 2:45PM | Concurrent Sessions
Concurrent educational sessions are held at the Convention Center.
The Top Ten Things Every Resident Wants Downtown
Want to draw more attention to your downtown? Get an inside look at data gathered from thousands of residents
across the nation and discover what wants they have in common. Learn how to identify strengths and weaknesses
through surveys and apply that knowledge for your own community. Presented By: Angelica Wedell
Activating Lost Downtowns with Repurposed Designs
Planners and architects are rediscovering commercial and sentimental value of forgotten and overlooked streets,
spaces, and buildings in their beloved downtowns. They are rethinking the potential adaptive reuses of alleys,
historic buildings, warehouses, and actively repurposing these leftover spaces with imaginative design, public
art, pop-up events and new tenant mixes. In this program, we will explore successful examples from other
communities, learn how they overcame economic and physical obstacles and review visualization tools necessary
for communicating these ideas to stakeholders and decision makers. Presented By: Jim Leggitt
Hot of the Press: A Guide to Designing and Achieving Your Ideal Main Street
New tools and resources are being created by various State Agencies and Programs. This session will explore the
newest resource and how it can be implemented to help your community with its long term strategic goals of
community revitalization. Presented By: Shay Coburn, Jillian Sutherland Betsy Jacobsen, Cate Townley
2:45PM - 3:00PM | Networking Break | Pueblo Convention Center
Coffee Break in Exhibit Hall
3:00PM - 5:00PM | Concurrent Sessions
Concurrent educational sessions are held at the Convention Center.
Reminder!!
Visit our Super Happy
Maker Fun Hall!
Urban Markets: Revitalizing the Ramshackle
Industrial dinosaurs can act like shackles to warehouse districts and downtowns that are brimming with potential.
Join us to find out how these iconic buildings can be transformed into thriving marketplaces that can anchor rebirth
of your downtown edge district. We’ll look at established examples ranging from The Source in Denver’s River
North District to the Pine Street Market in Portland, while also exploring grassroots transformations taking shape in
Cheyenne, Wyoming’s West Edge. What’s more, this session will highlight the financial realities that make this model
feasible for less urban communities while providing helpful hints on how you can get started in turning blighted
brownfield sites into productive change agents in your community. Presented By: Matt Ashby, Scott Wilson, Doug Staker
Sustainable Energy Driving the Downtown Economy
Renewable energy resources of solar, wind and water can improve the quality of life and promote sustainable
development throughout the world Colorado is known to have 300 days of sunshine throughout the year. This
session will showcase the local industries that benefit most from the sun. From coffee roast to Pueblo Chili and
marijuana farms, these local businesses have impacted Pueblo’s economy at unprecedented numbers. Presented By:
Chris Markuson, Marla Korpar, Mary Marshall
Tools for Design Review in Historic Downtowns
This session examines techniques and digital tools for reviewing the design of proposed developments in historic
downtowns, particularly where the community has limited staff or funds for conducting the review. The session
looks at the larger context of design review including the process and participants that shape the physical
character of downtown. The session covers tools for processing an application, researching records, collecting
field information, using historic preservation standards and guidelines such as the Secretary of Interior Standards,
coordinating the review with building and other codes, visually analyzing the design in two- and three-dimensions,
and conducting a hearing. Presented By: Mike Davenport
Mobile Tour: Saints & Sinners Tour. Historic Churches and Taverns, Departs from the Pueblo Convention Center
Before current day zoning, bars and churches sometimes stood right next to one another. In Pueblo, the history is
rich, the stories are fun, and the buildings are grandfathered in. Come tour a series of churches and bars that share
space and create a diverse, historic community fabric.
#DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS | 7
5:30PM – 7:00PM | Wednesday Evening Networking Reception
Sangre de Cristo Arts and Convention Center
A special thank you will be given to a dynamic and innovative southern Colorado leader.
Thank you Lee Merkel for your service and advocacy for Southern Colorado and Downtown Colorado, Inc.!
7:00PM | Enjoy Dinner on Your Own in Pueblo
Partake of the many downtown delights of Pueblo on your own or with your colleagues.
Reminder!! Don’t forget to scan QR codes in Exhibit Hall and post #DCIVibrantDowntowns during the day
to win a prize!
8:00PM – 11:00PM Karaoke Fun! | The Senate Bar & Grill
Join us for a DCI Vibrant Downtown Conference tradition as we get loud and silly over karaoke in a local establishment.
8 | #DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS
THURSDAY, SEPTEMBER 22, 2016
Enjoy a full day of plenaries, sessions, mobile workshops, and lunchtime Dine-Arounds before the Governor’s
Awards for Downtown Excellence and Neon Street Party this evening!
Reminders!
BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS
The conference attendee who is most active on social media (most posts on Facebook and/or Twitter, with the hashtag
#DCIVibrantDowntowns) and/or use the MyLocal DCI App the most by 4:00 PM on Thursday Sept 22 will win a prize.
Thursday Schedule Overview
7:00AM – 8:30AM Banter and Bomb Breakfast (ticketed) |
Pueblo Convention Center
8:45AM – 10:15AM Morning Plenary | Pueblo
Convention Center
10:15AM – 5:30PM Choose Your Own Adventure/
ReDevelopment ReTool Tour (Bus) OR Small Business
Development Sessions (Convention Center)
5:30PM – 8:15PM Governor’s Awards for Downtown
Excellence| Rawlings Library
8:15PM – 11:30PM Neon Alley Street Party
7:00AM - 8:30AM Thursday, September 22, Banter and
Bomb Breakfast Burritos! | Concurrent Breakfast Sessions
Pueblo Convention Center ($20 ticket)
You can’t visit Pueblo without a bomb breakfast burrito!
Join us for three options for dialogue and breakfast as
we start the day right.
Shoulder to Shoulder: Capturing Creative Density
Discussion of techniques that encourage increased
density of Creative Industry. Including the Creative
District and Space to Create initiatives of Colorado
Creative Industries. Tour the Pueblo Arts Alliance Studios
that hosts over 20 creative businesses. Begun in 2015 with
funding from the Colorado Creative District Community
Loan Fund. Presenters: Susan Fries, and Tim Stroh
Projects, Places and People
Participants will learn about easy, cost-effective strategies to foster a stronger sense of place, support health and
encourage economic development, resulting in a cohesive community vision and brand. The presentation will highlight
strategies, projects, and community engagement approaches that can be implemented at various scales from a city
block to city-wide. Participants that bring community ideas and challenges will be able to discuss their ideas with the
presenters to identify simple design ideas, policy approaches, and community engagement strategies for their potential
projects. Presented By: Bill Mahar, and Elena Scott
Creating an Attractive Workplace: Small Business Benefit Packages
Small business owners spend their days concentrating on their particular specialty, but there’s one thing they have in
common: they all have to contend with a host of similar workforce issues. Please join Small Business Majority and the
Denver Gay & Lesbian Chamber of Commerce for this interactive in-person presentation and discussion which will cover
a multitude of workforce policies affecting small businesses and their employees such as nondiscrimination policies,
minimum wage and paid family leave as well as healthcare and retirement benefits. Presented By: Tim Gaudette
Pueblo Steelworks Museum Breakfast
Come and visit the Steelworks Museum of the West, a non-profit preserving the archives of Pueblo Colorado’s Fuel and
Iron Company. Steelworks is the pre-eminent location to tap into Pueblo’s Steel-City heritage and discuss their new role
in working to help revitalize the changing South Side Bessemer neighborhood. Breakfast will be served at the restored
medical dispensary building with a quick visit to some of the archives at the historic administrative building. Presented
by: Wade Broadhead
SILENT AUCTION
Bid for Silent Auction items and complete your TICKET
TO PUEBLO app by meeting with exhibitors in the exhibit
hall and give it to DCI by 2:00PM on Thursday to enter to
win a gift basket at the Governor’s Awards for Downtown
Excellence Thursday night.
#DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS | 9
8:45AM - 10:15AM | Morning Plenary Session with Coffee
Pueblo Convention Center
Options Include:
10:15AM - 4:30PM | ReTool ReDevelopment Tour
Following a presentation of Colorado economic impact
studies with national speaker, Joe Minicozzi, participants will
take a road trip on the ReTool ReDevelopment Tour to see
opportunity sites in Florence and Pueblo for a progressive
event where communities will showcase the sites with art,
music, food, and fun to demonstrate the community vision
for their projects. We will engage with speaker, developer,
and planner Joe Minicozzi to focus on financing tools,
community vision, and how to get properties back into the
economy. Presented by Steve Art
10:15AM - 12:30PM | Small Business Development
Workshops
Pueblo Convention Center
Stay at the convention center for a series of innovative and
progressive conversations focused on small business and
support for successful entrepreneurship in your community.
Hosted by the Small Business Majority and Grand County
Economic Development, we are honored to present partners
and resources for small businesses and the organizations that
support them.
Challenges and Solutions for Small Rural Business
The mission of the Small Business Administration is to aid, counsel, assist and protect the interests of small businesses
and to help businesses and families recover from natural disasters. This session will focus on specific strategies and
SBA programs for increasing lending and capital formation in rural and underserved communities, to help start-up
businesses launch, and existing businesses expand. The SBA also works with partners throughout rural Colorado to
provide counseling services, technical assistance and trainings -- free of charge -- for every stage of business growth
and development, including programs for Veterans, older entrepreneurs, and those business owners wanting to
sell or transfer ownership of their business. In addition, programs to help small business access federal government
contracts through the Surety Bond Program and Small Disadvantaged Business Program, will be discussed, as well as
SBA loans to help rural communities recover from disasters. Presented By: Trudy Kareus and Betsy Markey
Small Business Access to Capital
Are you having trouble obtaining funding for your business? Through this presentation, Small Business Majority
will help you navigate the funding landscape and connect you with resources to help you obtain the capital
you need to start and grow your business. For entrepreneurs, getting a loan could mean the difference between
success and failure, whether it’s used for renovation, purchasing equipment or working capital. However, one of
the biggest challenges facing small business owners and entrepreneurs has been and continues to be the inability
to access sufficient credit and capital. If you’ve been turned down by a bank, don’t feel bad: you’re far from alone.
Presented By: Tim Gaudette and Esteemed Panelists: Ryan Flanders, Hannah Gushurst-Jones, Michael Shoaf, Eric Daly.
10 | #DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS
Silent Auction Winners will be closed Thursday 2:00PM. Winners will be notified by text. Winners should pick up
baskets Thursday by 5:00PM or Friday 10:00AM.
12:30PM - 2:30PM | Lunch Time Dine-Arounds, check locations at registration ($20 includes lunch)
Diverse topics, a variety of Pueblo restaurants and an informal, lively discussion on issues affecting Colorado’s
downtowns with your peers from across the state make this a lunch you won’t want to skip!
Access to Capital: The Conversation Continues
Are you having trouble obtaining funding for your business? Through this presentation, Small Business Majority
will help you navigate the funding landscape and connect you with resources to help you obtain the capital
you need to start and grow your business. For entrepreneurs, getting a loan could mean the difference between
success and failure, whether it’s used for renovation, purchasing equipment or working capital. However, one of
the biggest challenges facing small business owners and entrepreneurs has been and continues to be the inability
to access sufficient credit and capital. If you’ve been turned down by a bank, don’t feel bad: you’re far from alone.
Presented By: Tim Gaudette
Components of a Non-Profit Downtown Association
The Pueblo Downtown Association is a non-profit trade organization whose mission is to enhance Downtown Pueblo
through the promotion of business, beautification, and development of activities. The organization active since the
1940’s and the current corporate status dates back to the early 1980’s. Most of the funds to support the organization
come from dues paid voluntarily by those who feel that a downtown is one of the most important segments of the
city and that visitors form their impressions based on what they see in Downtown. Presented By: Margaret WardMasias, Pueblo Downtown Association
Victor DREAM Facade Squad
Initiated by Victor’s Design Committee Chair, the Victor Façade Improvement Program began as a grassroots
effort, but transformed the look of the downtown by adding more than just a fresh coat of paint. Learn how the
team leveraged resources, built relationships with building owners and engaged the entire community in the
revitalization effort and how small steps paved the way for larger projects. Presented By: Becky Frank
Cuffs to Craft Brew: Brues Alehouse Renovation
Brues Alehouse is a new addition to the Pueblo Riverwalk, housed in the former police station, the reuse project
includes the full service restaurant with commercial kitchen and a performance space that attracts top name
acts and is developing a strong fan base. The redevelopment project was the vision of a local developer working
with the urban renewal authority, and when fully completed will have a boutique hotel and other downtown
amenities to add to Pueblo’s appeal. DCI participants will want to talk to the developer and the business owner
about the choice to develop this site and thriving business with NO parking! Presented By: Gary Anzuini, Developer
and Marty Garcia, Owner
Art, Soul and Connections in Multi-Nodal Towns
The City of Pueblo is a community of 108,000 whose history dates back to the 1700s while the Town of Snowmass
Village (TOSV) has a year round population of less than 3,000 and was “created” in the 1960s as a ski-in ski-out resort.
Pueblo is primarily Latino and income-challenged while TOSV is a wealthy, white, “second-home” community. What
do these two diverse communities have in common? Neither community has a singularly-focused downtown,
but multiple commercial nodes (including a half-built Base Village) that make marketing their arts and culture as
creative communities more challenging. Crossing rivers, climbing elevation, offering shuttles and “skittles”, trails
and “art” alleys to connect the nodes is what these two communities have in common. Come hear about the
diversity and challenges of these multi-nodal arts communities, what connections are working and what aren’t
and how the Arts and the Creative Industries are driving economic development in both communities. Presented
By Julie Ann Woods and Susan Fries
#DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS | 11
Thursday, September 22, Afternoon Educational Sessions
2:30PM – 3:30PM | The 7 Steps to a Memorable Main Street
In this workshop, international business consultant, Jon Schallert shows the 7 stages where
downtown programs and downtown businesses should be focusing their efforts if they truly
want to become a Destination Downtown for consumers. Jon will explain in detail the newest
proven tactics to drive more customer traffic and sales into your businesses’ doors, and put
more customers on your downtown streets. Attendees will also learn how any business can
use these steps to both capture local customers and retain tax dollars locally, while pulling
in consumers from outside an area’s immediate demographics. Presented By: Jon Schallert
3:45PM - 5:00PM | Concurrent Sessions
Concurrent educational sessions are held at the Pueblo Convention Center unless otherwise listed.
Change is Good… You Go First!
Communities are in interested in change. But are sometimes paralyzed by a lack of ideas, a lack of community
participation and a lack of a budget. They’re also paralyzed by the “what if’s.” What if the changes aren’t successful?
What if the naysayer don’t like the ideas? And what if you can’t implement all the changes you like? Presented By James
Shaffer and Nanci Kerr
Protected Bike Lanes, Is Your Downtown Ready?
In 2015, Pueblo took the bold step of installing a two-way protected bicycle lane through its downtown core. Is your
community ready? Known to be one of the most effective ways to increase bicycling (and its safety) at the local level,
protected bike lanes are rapidly increasing throughout the U.S. This session will examine Pueblo’s story; how the
project concept was born, designed, implemented, and what performance metrics are being tracked. We’ll also look
at national trends and data and explore the critical questions of whether your community is ready and how you can
set the stage for implementation. Presented By: Ted Heyd, Kim Arline, and Pepper Whittlef
Façade Restoration of the Historic Boston Building
A 100% condition appraisal of the exterior Sandstone facade was undertaken with documentation of all existing
conditions per MPS Preservation Briefs. Core samples of the red sandstone were extracted and tested for permeability.
Extensive research was undertaken to determine how old the facade material was and where it came from.
Construction Documents were developed to closely match the original Architectural appearance and intent with
sustainable restoration methods and materials. An extensive investigation was undertaken to determine the best
methods to clean and preserve the red sandstone façade. Presented By Donald Whiteley
Art Crawl in Mesa Junction, Mobile Tour
Just under one mile walk, this tour leaves from the Convention Center and touring art and architecture leading to the
beautiful Rawlings Public Library. The walk and the company will prepare you to meet up with the Congress for New
Urbanism Charter Awards winners and jury and our Happy City Team in a pre-dinner dialogue about the making of a
happy city! Hosted by Daniel Levinson
3:45PM - 5:30PM CNU Charter Awards, Rawlings Library InfoZone Theater
DCI is honored to partner with the Congress for the New Urbanism Colorado
in celebrating the CNU Charter Awards which recognize exemplary work by
CNU members and their allies who design and build places people love. The
winners not only embody and advance the principles of the Charter of the
New Urbanism, they make a difference in people’s lives.
New This Year!
Welcome the Congress for New
Urbanism (CNU) to the Vibrant
Downtown Conference!
5:00PM - 5:30PM | Telling the Happy City Story
Rawlings Public Library
How Happy City, a book, evolved into a movement and an international
consultancy building more health and happiness in cities around the
world. Presented By Happy City Team
12 | #DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS
Thursday, September 22, Evening Activities
5:30PM – 8:15PM | 2016 Governor’s Awards for Downtown Excellence
Rawlings Library (ticketed event)
The 2016 Annual Governor’s Awards for Downtown Excellence Gala will take pace in Pueblo on the evening of
September 22, 2016 at the Robert Hoag Rawlings Public Library. Each year, this event is a highlight of DCI’s Annual
Vibrant Colorado Downtowns Conference. We are pleased to announce a new partnership with the Congress for the
New Urbanism (CNU) to welcome CNU Charter Award Winners into our DCI family.
Award-winning preservationist Dana
Crawford initiated a concept of
urban renewal that was one of the
first of its kind in the United States.
She pioneered the redevelopment
of Denver’s historic Larimer Square
in the mid-1960s, creating a festival
shopping area from the neglected
and abandoned buildings of
Denver’s original main street. Today, Larimer Square serves
as a prototype for the revitalization of forgotten main streets
and architectural landmarks throughout the country. Since
the 1960s, Mrs. Crawford has redeveloped more than 800,000
square feet of historic property in the city of Denver including
the Oxford Hotel, the Acme Lofts, the Edbrooke Lofts and
Cooper Flats Condominiums. She completed Phase One of
the Flour Mill Lofts project, converting an abandoned flour
mill into unique loft spaces designed for the sophisticated
urbanite. Mrs. Crawford has been steadfast in her belief that
core cities can be made livable again. Today, in partnership
with her son Jack Crawford, she is developing Prospect Park,
a mixed-use, master planned village in Denver’s Central Platte
Valley. Dana has recently embarked on some new projects in
Trinidad and Idaho Springs!
Artists: Matt Taylor & Mike Strescino
8:15PM - 11:30PM | Neon Alley Street Party
The Neon Alley Street Party will follow the Governor’s Awards
for Downtown Excellence and CNU Charter Awards. The
event will be held in Neon Alley, where there is the largest
collection of neon signs west of Times Square and east of
Las Vegas. DCI and our Pueblo hosts will bring together a
diverse array of talented performers and activities from Oh
Heck Yeah to saxophone and more glowing fun!
Entrance: 150 W. B Street
Join us for this unique and exciting evening at the Vibrant
Downtown Conference! #DCIVibrantDowntown
#DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS | 13
FRIDAY, SEPTEMBER 23, 2016
Happy City Workshop & Site Analysis Featuring Charles Montgomery | 7:30AM – 3:30PM | Pueblo
Convention Center (Breakfast and Lunch Included)
Can we design and create communities in Colorado that will make residents and visitors healthier and happier?
Yes, and you can help! Join Happy City author Charles Montgomery for this fun, fast-paced workshop and site audit.
We’ll dig into the fascinating connection between health, happiness and community design. Then together we’ll
come up with big ideas to guide Colorado communities in creating more resilient, healthy and happier places.
Participants will be introduced to a new framework for incorporating well-being principles into urban design and
systems planning. Together we will adapt this framework to local context, conditions and aspirations through two
cycles of immersive work. First, participant teams will explore key elements of well-being and produce their own
objectives for improving happiness. Then, teams will assess an existing site and explore how to use site design,
programming and public engagement to build a greater sense of belonging and connection to place. Presented
By Charles Montgomery and the Happy City Team
The conference attendee who is most active on social media (most posts on Facebook and/or Twitter with the
#DCIVibrantDowntowns by 12:00PM on Friday will win a gift basket.
3:00PM | Closing Remarks
3:30PM | Chile and Frijoles Festival
MOVING TO SPRING!
Join us for next year’s Vibrant Downtown Conference, May 3-5, Breckenridge,
Colorado in partnership with Colorado Creative Industries!
14 | #DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS
Thank you to the 2016 Vibrant Downtown
Conference Planning Committee!
City of Pueblo
County of Pueblo
Historic Arkansas Riverwalk Authority
Koncilja & Koncilja
Pueblo Arts Alliance
Pueblo Chamber of Commerce
Pueblo Downtown Association
Pueblo Latino Chamber of Commerce
Pueblo Urban Renewal Authority
Pueblo Association of Realtors, Inc.
Pueblo Convention Center
Spectra Venue Management
Pueblo Economic Development Corporation
Sangre de Cristo Arts and Conference Center
#DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS | 15
2016 Vibrant Colorado Downtowns Conference | Pueblo, CO
9:00-4:30 PM
TUESDAY, SEPTEMBER 20, 2016
Heart & Soul Training, Orton Family Foundation (invitation only), Pueblo Convention Center
3:00-5:00 PM
Development Improvement District/Creative Districts Quarterly Meeting, Downtown Colorado Springs
3:00-5:00PM
Registration, Pueblo Convention Center
3:00-5:30PM
5:30-6:30PM
Afternoon Activity Choices
Infuse Classroom Education
Be a Tourist in Pueblo
Regional Tourism: Past, Present, and Future of Pueblo's
Explore Pueblo’s Riverwalk by foot or boat OR visit
Riverwalk and Convention Industry Meet at the Pueblo
the Ansel Adams Exhibit at the Sangre de Cristo Arts
Convention Center
Center Tickets are included with registration to the
Pre-Conference Networking Dinner
Creating a Community that Attracts! Pueblo Convention
Center
Creative Districts Arts Reception, Arts Alliance Studios
6:45-8:45PM
Pre- Conference Networking Dinner, El Pueblo History Museum (ticketed event, $50)
3:00-4:15PM
4:20-5:30PM
Opening Remarks and Introductions from Downtown Colorado, Inc.
th
10 Annual Downtown Trends Report
Networking Fun with DCI
8:30 AM
9:00-11:30PM
WEDNESDAY, SEPTEMBER 21, 2016
Breakfast and Registration, Pueblo Convention Center
Morning Plenary Session, Pueblo Convention Center
Opening Remarks from Downtown Colorado, Inc.
Welcome to Pueblo from our Pueblo Partners
Creating the Customer Experience, Pamela Herrmann
11:30-1:30PM
1:45-2:45PM
Dine-Around Lunches (Depart from Convention Center, $20)
ARTery, Pueblo Art
Engagement in Action
Engaging Downtowns In
Historic Neighborhoods
Implementation Now:
Demonstrate & Build Bike
Facilities
Using Data to Support
Downtown Businesses
Parking and the
Experience
Economy
Creating the
Customer
Experience (Private)
Concurrent Sessions, Pueblo Convention Center
The Top Ten Things Every
Resident Wants Downtown
Hot off the Press: A Guide
to Designing and Achieving
Your Ideal Main Street
Activating Lost
Downtowns with
Repurposed Designs
2:45-3:00PM
Networking Break: Visit us in the Super Happy Maker Fun Hall!
3:00-5:00PM
Concurrent Sessions, Pueblo Convention Center
Urban Markets: Revitalizing
the Ramshackle
5:30-7:00PM
7:00 PM
8:00-11:00 PM
Sustainable Energy Driving
the Downtown Economy
Mobile Tour: Heritage and Ag
Tour. Exploring Pueblo's farming
heritage, multi-generational
growers and how the Pueblo
Chile became a brand and staple
in the community. Departs from
the Pueblo Convention Center
($20)
Tools for Design
Review in Historic
Downtowns
Wednesday Evening Activities, Sangre de Cristo and Convention Center
Enjoy dinner in Downtown Pueblo on your own!
Karaoke Fun at the Senate Bar & Grill!
16 | #DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS
Mobile Tour: Saints & Sinners
Tour. Historic Churches and
Taverns. Departs from the
Pueblo Convention Center ($20)
THURSDAY, SEPTEMBER 22, 2016
7:00-8:30 AM
Banter & Bomb Burritos Breakfasts (Locations in the Pueblo Convention Center, $20)
Shoulder to
Shoulder: Capturing
Creative Density
8:45-10:15 PM
Projects, Places
and People
Creating an Attractive Pueblo Steelworks
Workplace: Small
Museum Breakfast
Business Benefit
Packages
Morning Plenary Session with Coffee and Pastries, Pueblo Convention Center
DCI Leadership
Breakfast (Private)
Future Directions for Downtown Colorado, Inc.
Economics of Land Use in Pueblo and Clear Creek County, Joe Minicozzi
10:15-5:30 PM
11:00-12:30 PM
Choose Your Adventure for the Day
Small Business Development Workshops
Challenges and Solutions for Small Rural Business, Trudy Kareus and Betsy
Markey
Interactive Session: Small Business Access to Capital, Tim Gaudette
12:30-2:30 PM
Dine-Around Lunches (Depart from Convention Center, $20)
10:15-11:00 AM
Access to Capital, The
Conversation Continues
Components of a
Nonprofit Downtown
Association
Cuffs to Craft Brew: Brues
Alehouse Renovation
Victor DREAM Façade
Squad
Solar Energy
International
Art, Soul and
Connections in
Multi-Nodal Towns
2:30-3:30PM
Concurrent Sessions, Pueblo Convention Center, Heroes Pavilion
3:45-5:00PM
The 7 Steps to a Memorable Main Street, Jon Schallert
3:45-5:00 PM
Concurrent Sessions/Tours, (Depart from Convention Center)
Façade Restoration of
the Historic Boston
Building
Protected Bike
Lanes, Is Your
Downtown
Ready?
Change is
Good…
You Go
First!
RETool Redevelopment Tour
10:15-4:30 PM
Enjoy lunch while visiting
downtown focus areas
identified in Florence and
Pueblo. Departs from
Convention Center ($55)
Mobile Tour: Art
Crawl in Mesa
Junction leading to
Dinner at Rawlings
Library ($20)
CNU Charter
Awards, Rawlings
Public Library,
InfoZone Theater
5:00-5:30 PM
Telling the Happy City Story, Rawlings Public Library
5:30-8:15PM
Governor's Awards for Downtown Excellence, Rawlings Public Library (Ticketed event, $75)
Cocktail Reception
Governor’s Awards for Downtown Excellence
Keynote: Dana Crawford, Award Winning Preservationist
8:15-11:30 PM
Neon Alley Street Party
FRIDAY, SEPTEMBER 23, 2016
7:30-8:00AM
Welcome and Introductions
8:00-3:00PM
Happy City Workshop & Site Analysis (Brunch Provided)
3:00PM
Closing Remarks, Happy City Team
3:30PM
Chile & Frijoles Festival
#DCIVibrantDowntowns BRING YOUR NAME-TAG FOR ENTRY INTO EVENTS | 17
Thank you to our 2016 Conference Host & Sponsors!
Program Partners:
Official Mobile App:
Beverage Sponsor: