WSA launch presentation - Monaco Yacht Show, Thursday 20

Programme
 Welcome and Introduction
 A New Concept
 Our Partners
 Our Facilities
 Career Guidance & Progression
 Maritime Education & Training
 Business Support Services
 Our Website
 Open Forum
Thanks to our Sponsors
Introduction
Introduction

Warsash Superyacht Academy (WSA)
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a pioneering initiative in collaboration with other dynamic
and innovative superyacht organisations
A comprehensive range of premium quality course provision
and business support services to meet:

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the specific needs of each individual
the industry’s exceptional standards
Introduction

Our students will be fully supported in their professional
advancement:
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guidance on superyacht careers and progression
premium quality course provision
state‐of‐the‐art training facilities
the full backing of a university organisation
Introduction

Our clients will benefit from ‘one stop’ access to:

excellent training and development of their most important
asset, their personnel

first-class business services from a high quality professional
network
A New Concept
Industry Review
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#
The superyacht industry contributed €24bn to the world economy in 2010

49% of revenue created in Europe, 22% in USA and 29% in R.o.W.
The superyacht fleet has nearly doubled in the last ten years

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c. 4,500 yachts > 30m length
c.33,000 crew and c.130,000 personnel in land-based jobs

Expansion in fleet numbers and vessel size has increased demand for
business support services and “quality” yacht crew

9% of the worldwide fleet (29% of EU fleet) is registered in UK and complies
with UK MCA certification requirements (Red Ensign group >50%)
A New Concept

Our industry review identified an opportunity to create a collaborative
organisation, with a number of key features:

a ‘one-stop’ training organisation, unique worldwide in terms of the scope and
quality of course provision

effective student support and detailed careers/progression guidance
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for potential recruits, existing employees and company training managers
access for students to recruitment tools and quality recruitment companies
greater commercial engagement in provision of a range of business services
new course/business development opportunities arising from WSA network
WSA Course Provision
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WSA is delivering a comprehensive range of superyacht course provision
Warsash Maritime Academy (WMA) and Southampton Solent University
(SSU) will cover mandatory certification and higher-level course provision:

Professional yacht & MN certification programmes (to MCA standard)

Full range of STCW 2010 short courses

CPD courses (e.g. ship handling, leadership & management)
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Specialist undergraduate/postgraduate degrees, PDUs
External partners will cover other specialist superyacht provision, such as:

Interior & Hospitality (by Interior Yacht Services)
WSA Commercial Services

WSA is providing a range of business services in conjunction with our
commercial partners:
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onboard training services
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recruitment and crewing services

yacht management services

yacht surveys, audits and registration
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consultancy services

specialist services

travel services
Other Opportunities…

A range of new business development & consultancy opportunities will
inevitably be generated by working more closely with the industry, such as:

bespoke course provision (e.g. leadership/management)

customised simulation

yacht and interior design consultancy
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engineering and naval architecture projects
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expansion into market growth sectors (e.g. India, Far East)
Our Partners

Founded in 1975, Burgess is a global superyacht industry leader and its
current management fleet includes both sailing and motor yachts from 30m
to well over 100m in length.
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From master mariners to marine engineers, naval architects and chartered
accountants, their extensive yachting and commercial shipping expertise
means that you receive a platinum management service which provides
total peace of mind.
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The WSA website details their services under the following sections:
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Yacht Management Services
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Yacht Crewing Services
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Yacht Registration
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Interior Yacht Services (IYS) provides training in service excellence for
interior and hospitality crew aboard luxury yachts and cruise ships, with its
courses being accredited through the PYA’s GUEST programme

IYS offers a range of high-quality interior consultancy and specialist services
to the superyacht sector (e.g. establishing bespoke interior structures based
on SOPs and training), and all the services offered are developed with the
owner in mind.
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The WSA website details their services under the following sections:
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Courses - Interior & Hospitality
Onboard Training
Consultancy

Regs4yachts is the specialist superyacht division of internationally reputed
maritime consultancy and technical solutions provider Regs4ships Limited,
whose directors and many company personnel are ex-mariners and flag
state surveyors.

Regs4yachts consultants have completed over 1,000 accumulative surveys,
audits and inspections, so they really are the best people to ensure that
your vessels are operating safely, efficiently and within the regulations.
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The WSA website details their services under the following sections:
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Onboard Training
Yacht Surveys & Audits
Yacht Management Services
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Viking Recruitment specialises in recruiting high calibre, STCW-certificated
officers and crew for the superyacht and cruise industries to meet increasing
demand for quality personnel in both sectors, in line with the growing
sophistication, size, power and tonnage of these vessels, coupled with the
associated regulatory requirements.
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Its support services extend to the training, travel and operational needs of
clients, creating a full crew management facility.
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The WSA website details their services under the following sections:
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Recruitment
Yacht Crewing Services
Travel Services
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Solent is a dynamic and distinctive university offering an exciting range of
innovative courses, whether in maritime, technology, business, art and
design, media production, the creative industries, or sport.

The university delivers world-renowned yacht and boat design degree
programmes, a suite of international maritime studies courses and a range
of specialist support services for the superyacht industry.
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The WSA website details their services under the following sections:
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Courses – Online & Blended Learning / Undergraduate & Postgraduate
Consultancy
Specialist Services
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WMA provides high quality education, training and consultancy services for
the superyacht industry to meet the growing international demand for crew,
officers and Captains who are trained to the highest professional standards.

With almost 70 years’ experience as a world class and innovative provider of
maritime education, training, research and consultancy, their reputation for
excellence in course provision and customer service is well established.
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The WSA website details their services under the following sections:
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Courses – All sections
Onboard Training
Consultancy
Specialist Services
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wilsonhalligan specialises in providing a highly respected recruitment
service for deck, engineering, interior and shore personnel, which draws
upon its unique expertise in specialist source, selection and interview
techniques to ensure a close match of candidate preferences to professional
vacancies.
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wilsonhalligan is renowned for a very personal approach, incorporating
common sense careers advice and guidance, where needed, followed by a
professional representation to the client of the individual's personal and
professional capabilities.
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The WSA website details their services under the following section:

Recruitment
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YachtsXL is the first online video publisher for the world of superyacht
lifestyle and believes that this is the ultimate medium to engage with
existing superyacht owners and to inspire new ones.
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Trusted by the most recognised yachting brands and lifestyle organisations,
YachtsXL has positioned itself as the world-leading online video publisher in
this niche industry, reaching targeted audiences on PCs, smartphones,
tablets and connected TVs with quality film productions, web TV formats
and advertising.
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The WSA website details their services under the following sections:
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Consultancy
Specialist Services
Our Facilities
Our Main Campus
Investment in Facilities

There has been significant investment in the expansion and upgrading of our
facilities and capabilities over the past three years, including:
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Development of state-of-the-art Engine Room Simulation suites in 2012
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Addition of two new dedicated ECDIS suites (with 24 stations) in 2012
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Purchase and development of a 20-acre Ship Handling Centre in 2011
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Expansion of engineering workshops in 2011
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Redevelopment of fire school facilities in 2011
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Development of E-learning capability (Solent Online Learning) in 2011
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Renewal and expansion of our Bridge Simulation capability in 2010
Bridge Simulation
ECDIS Suites
Ship Handling Centre
Engine Room Simulation
Radio Communications
Seamanship/EDH Room
Engineering Workshops
Fire Ground
Survival Craft Facilities
HUET
RYA Facilities
Library & I.T. Centres
Solent University
Accommodation
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WSA now has an office in Antibes, sharing
space with other yacht companies such as
wilsonhalligan and MedAire.
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Managed by Danella Lamb, the office is
located within The Yacht Hub at:
6 Rue des Palmiers, 06600, Antibes.

Yacht crew can obtain information from
Danella and her team about the range of
high quality courses and services available
from WSA and its partners.
Career Guidance
& Progression
Career Guidance

Until now it has often been difficult for potential students, existing
employees and company managers to obtain detailed career guidance for
the superyacht industry.

WSA’s website now contains newly developed career guidance for industry
personnel, covering:
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The superyacht industry
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Deck careers
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Engineering careers
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Interior & Hospitality careers
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Shore-based careers
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Personal development
Career Progression

Interpreting the various requirements for career progression within the
superyacht industry has also been a challenge for potential students, existing
employees and company managers.
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WSA’s website now contains newly developed career progression charts for
industry personnel, covering:
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Yacht Deck
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Unlimited Deck (experienced seafarer and officer cadet routes)
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Yacht Engineering
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Unlimited Engineering (experienced seafarer and officer cadet routes)
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Interior & Hospitality
Progression Charts
Maritime Education
& Training
STCW 2010 Amendments

Major revisions to the STCW Convention and its associated Code were
adopted by IMO in Manila in June 2010
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to ensure that the necessary global standards will be in place to train
and certify seafarers to operate technologically advanced vessels
The amendments entered into force on 1 January 2012, bringing the
Convention and Code up to date and enabling them to address issues that
are anticipated to emerge in the foreseeable future
STCW 2010 Amendments

Amongst the amendments adopted, there are a number of important
changes to each chapter of the Convention and Code, including new training
requirements relating to:
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Modern technology (e.g. ECDIS)
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Leadership, management and teamwork
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Security, including piracy awareness
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Marine environment awareness
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Certification for dedicated Electro-technical officers and ratings
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Certification for able seafarers
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Operation of Dynamic Positioning Systems
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Prevention of fraudulent practices associated with Certs. of Competency
Key STCW 2010 Dates
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1st Jan 2012 – start of transition period.

1st July 2013 – new courses available
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1st Jan 2014 – grandfather security end
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1st Jan 2017 – final implementation
Quality Management

Our dedicated Quality Management team successfully manages an extensive
range of related events each year, including:
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Internal programme validations, revalidations and audit
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Monitoring/approval visits by UK’s Maritime & Coastguard Agency
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Audit of ISO 9001 QMS by LRQA
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Inspection of academic course provision by QAA
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Inspection of professional short course provision by OFSTED
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Professional accreditation visits (e.g. IMarEST)
EMSA Audit

An audit of our overall course provision was carried out by the European
Maritime Safety Agency (EMSA) in October 2011

Feedback received on our performance from the EMSA audit team was very
complimentary:
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“high overall standards found across the Academy”
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“few of the other institutions audited by EMSA across Europe and
other regions of the world have demonstrated such a comprehensive
approach to quality management, course design/development and
continuous improvement”
OFSTED Audit

An audit of our professional short course provision was carried out in
December 2011 by OFSTED, the UK government’s auditing body for
education and skills.

The formal report was published on 18 January 2012 and key findings were
as follows:
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Overall effectiveness of provision: Grade 1 (Outstanding)
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Outcomes for learners:
Grade 1 (Outstanding)
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Quality of provision:
Grade 1 (Outstanding)
Interior & Hospitality
Interior & Hospitality

WSA and the Professional Yachting Association (PYA) are setting the
standard for interior training, providing the tools and recognised
certification for career progression within the interior department.
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All of our courses are accredited through the PYA's GUEST programme
(Guidelines for Unified Excellence in Service Training).
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Taught by specialists in their field with a clear affinity to the yachting
industry, the following levels of courses will be provided from Nov 2012:

Introduction
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Intermediate
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Management / Head of Department
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A range of auxiliary courses (e.g. Tender Operations, RYA Powerboat)
Introduction Level

The WSA Yacht Interior Introduction level courses provide key information
for crew who would like to enter the yachting industry and are looking to
work in the interior department of a yacht.
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Introduction level courses include:
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Yacht Interior Introduction Course
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Yacht Interior Basic Food Service Course
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Wine and Cocktail Introduction Course
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STCW 2010 safety training courses for new entrants
•
•
•
•
Personal Survival Techniques
Personal Safety & Social Responsibilities
Elementary First Aid
Fire Prevention and Fire Fighting
Intermediate Level

The WSA Yacht Interior Intermediate level courses provide professional
development training for those crew wishing to progress within the interior
department of a yacht.
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Intermediate level courses include:
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Yacht Interior Intermediate Course
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Wine Intermediate Course
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Cocktail and Spirit Intermediate Course
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Barista Course
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Additional training courses in support of Intermediate level:
•
•
Proficiency in Medical First Aid aboard Ship
RYA National Powerboat Certificate – Level 2
Management Level

The WSA Yacht Interior Management level courses provide professional
development training for those crew wishing to advance into management
roles within the interior department of a yacht.
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Management level courses include:
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Yacht Interior Management Course
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Wine Advanced Course
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Cocktail and Spirit Advanced Course
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Additional training courses in support of Management level:
•
•
•
•
•
Training in Advanced Fire Fighting
Proficiency in Survival Craft and Rescue Boats (other than fast rescue boats)
Proficiency in Medical Care on Board Ship
Human Element, Leadership and Management at the Operational Level
ISM Code Familiarisation
Interior Specialists
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Yacht Interior / Butler courses
 Peter Vogel
Hospitality specialist: Seabourn, MY Octopus, MY Tatoosh, MY Lady Moura
 Ton de Wit
Butler & PA for the Dutch Royal family, Guild of Professional English Butlers
 Astrid Mestdagh
MY VAVA II, MY Octopus, MY Tatoosh
 Danella Lamb
MY Tatoosh, MY Siren, MY Octopus, MY Archimedes
 Further specialists
From the Fields of Flower design, Cigars, Uniforms, Interior design etc.

Spirit, Cocktail & Barista courses
 Fjalar Goud
2012 – selected No 1 Cocktail bartender in Europe & The Netherlands
 Misja Vorstermans
Global bartending, Barcheology, Bartender Network, Fabulous Shakerboys
 On-board training
MY Octopus, MY Tatoosh, MY Pelorus, MY Ecstasea to name a few
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Wine courses
 Franck Thomas
 Henri Capon
 Michelle Oberg
 David Rabaud
Selected best sommelier of France & Europe
Ruinart Trophy for best sommelier of Great Britain
Designed, developed & delivered over 1000 courses worldwide
Specialist sommelier & yacht consultant
Grand Harbour Hotel

WSA’s Interior Yacht courses are delivered in the luxurious Grand Harbour
hotel in Southampton, UK

Overlooking the waterfront, this iconic nautical-themed and modern hotel
with its towering glass atrium provides a range of superior training facilities
for interior crew, including operational bars, kitchens, restaurants, hotel
suites and associated equipment (e.g. Barista machines)
Joey Meen
Honorary Secretary of PYA
PYA GUEST Programme
Guidelines for Unified Excellence in Service Training

Increasing pressure from the industry in general for a standardised training
and certification scheme for interior yacht crew.

Interior yacht crew are the front line to owners and guests, yet have the
least training compared to other hospitality sectors (not to mention the
deck and engineering departments!)

Working with industry professionals to develop a clear career path leading
to the Interior Crew Training and Certification GUEST programme.
….developed by professionals– for professionals
PYA Accreditation
Guidelines for Unified Excellence in Service Training
The Professional Yachting Association proudly accredits WSA’s
Interior and Hospitality Training courses through the GUEST
programme…
...our first PYA GUEST accredited training provider.
….developed by professionals– for professionals
Deck
Yacht Deck


WSA has approval from the UK’s Maritime and Coastguard Agency (MCA) to
offer all of the course modules and programmes required to obtain an
internationally recognised Certificate of Competency (CoC).
Taught by specialist maritime lecturers, the following levels of Yacht Deck
courses are delivered by WSA:

Entry Level

Officer of the Watch (Yachts) – Less than 3,000gt

Chief Mate (Yachts) – Less than 3,000gt

Master (Yachts) – Less than 3,000gt

An extensive range of auxiliary courses (e.g. Ship Handling, Tender
Operations, RYA Powerboat and Watercraft, Maritime Auditor, HUET)
Unlimited Deck

Our UK MCA approved training programmes for Captains, Deck Officers and
Deckhands are job specific and allow students to build professionalism,
earning potential and capability to progress quickly in their careers.

Taught by specialist maritime lecturers, the following levels of Unlimited
Deck courses are delivered by WSA:

Entry Level

Officer of the Watch (Unlimited)

Chief Mate (Unlimited)

Master (Unlimited)

An extensive range of auxiliary courses (e.g. Fast Rescue Boat, Bridge
Team Management, Leadership Coaching, ISM Code familiarisation)
Engineering
Yacht Engineering


WSA has approval from the UK’s Maritime and Coastguard Agency (MCA) to
offer all of the course modules and programmes required to obtain an
internationally recognised Certificate of Competency (CoC).
Taught by specialist maritime lecturers, the following levels of Yacht
Engineering courses are delivered by WSA:

Entry Level

Chief Engineer (Yacht 4) – Less than 200gt & less than 1,500kw

Chief Engineer (Yacht 3) – Less than 500gt & less than 3,000kw

Chief Engineer (Yacht 2) – Less than 3,000gt & less than 3,000kw

An extensive range of auxiliary courses (e.g. Shipboard Safety Officer,
Tender Operations, Proficiency in Medical Care, Maritime Auditor)
Unlimited Engineering

Our UK MCA approved training programmes for Chief Engineers, Engineer
Officers and Engine Ratings are job specific and allow students to build
professionalism, earning potential and capability to progress quickly in their
careers.

Taught by specialist maritime lecturers, the following levels of Unlimited
Engineering courses are delivered by WSA:

Entry Level

Engineer Officer of the Watch (Unlimited)

Second Engineer (Unlimited)

Chief Engineer (Unlimited)

An extensive range of auxiliary courses (e.g. Engine Room Resource
Management, Leadership Coaching, Fast Rescue Boat, HUET)
STCW Safety Training
STCW Safety Training

WSA provides all of the basic and advanced safety training courses required
by STCW 2010 for either new entrants or as part of career and certification
progression.

Approved by the UK’s MCA, the following types of courses are included:

Fire Fighting

Maritime Safety

Medical

Navigation/Radio Communications

Safety Management

Security
Ship Handling Centre
Ship Handling Centre

Over 30 years of operating expertise integrated with an understanding of
industry’s needs to deliver world-leading facilities and programmes

In addition to the teaching block and workshop facilities, the 10 acre lake
has a number of key design features:

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range of fixed and floating berth options (19 jetties)
straight and curved canal sections
narrow and buoyed channels
critical bends and swinging basins
Lake depth is maintained at 0.9 metres in the canal sections and some
harbour areas for demonstration of shallow water effects on ship handling
Ship Handling Centre
Ship Handling Centre

A range of scaled ship models with realistic manoeuvring characteristics are
used to develop:



proficient ship handling skills
understanding of the behaviour/handling of various vessel types
effective ship handling planning

A variety of port scenarios, canal transits and berthing operations can be
simulated using ship models, tugs, berths, basins and channels

Emphasis is placed on slow speed control in port areas and coastal waters
(e.g. berthing, buoyed channels, canal transits) where incidents can have
greatest adverse impact.
Ship Handling Centre
Ship Handling Centre
Ship Handling Centre

The manned model courses offered at the Ship Handling Centre include:



Ship Handling



Twin Screw Ship Handling
Advanced Ship Handling
Formal Assessment of Ship Handling (e.g. prior to recruitment or
promotion)
Ship Handling and Emergency procedures
Ship Handling Appreciation
Ship Handling Centre
Professional Development
Professional Development

Meeting the high standards expected by owners, employers and maritime
regulators requires continuing professional development (CPD).

Our CPD management courses address the challenges of working in multicultural environments, with a focus on leadership and teamwork,
communication, problem analysis and solution delivery etc.

These skills are honed progressively, recognising and encouraging best
practice as part of the lifelong learning required of all competent seafarers.

Also included in this section are RYA accredited courses in the use of
superyacht watercraft including Powerboats and Jet Skis, the latter a
statutory requirement for superyachts in the Mediterranean.
Personal & Career
Development
Personal & Career
Development

Our programmes offer a flexible learning platform to facilitate remote study
by serving crew members or superyacht industry professionals while
continuing to work

We provide a range of appropriate Undergraduate /Postgraduate
programmes and Professional Development Units (PDUs) for personal
development by distance and blended learning, including:

Honours degrees: Yacht and Powercraft Design, Yacht Production and Surveying,
Marine Operations Management, Marine Engineering and Management etc.


Master’s degrees: Shipping Operations, International Maritime Studies, MBA etc.
A range of PDUs which can be completed individually instead of as part of a full
degree programme, including units related to Safety Management, Human
Element, Leadership & Management, Finance, Marketing etc.
Business Support
Services
Recruitment
Recruitment

To help our students and delegates access the best possible job
opportunities, WSA is working with high-quality recruitment partners and
agencies that specialise in building premier crew teams in the global
superyacht sector.

Large yacht owners require well trained and qualified professional crew
supported by the necessary testimonials to support their experience.

The following WSA partners are recruiting personnel to the industry:



Burgess
Viking Recruitment
wilsonhalligan
Yacht Crewing Services
Yacht Crewing Services

Crew training, recruitment and retention are critical issues for superyacht
owners and management companies who are looking to run efficient and
professional operations.

Our partners work with owners and managers to identify and then provide
the right level of personnel management support required across key areas
such as employment, operations, administration and training.

The following WSA partners provide yacht crewing services to the industry:


Burgess
Viking Recruitment
Yacht Management Services
Yacht Management Services

Running a superyacht is a complex business, which often requires a
dedicated management team to provide the technical, legal, financial and
administrative support required to oversee the operational aspects.

Examples of services provided can include operational management,
technical management and consultancy, Large Yacht Code compliance,
payroll, safety management and ISM, security management and ISPS etc.

The following WSA partners provide yacht management services to the
industry:


Burgess (for full management services)
Regs4yachts (for technical support services)
Yacht Surveys and Audits
Yacht Surveys and Audits

Please see our website for further information on flag state statutory
surveys and a range of associated support services but the following WSA
partner provides these services to the industry:

Regs4yachts

Flag state statutory surveys, ISM or mini-ISM systems, ISPS ship security
plans, company emergency exercises and DPA services can be provided

Alongside their consultancy services, Regs4yachts also provide a digital
maritime regulations service combining flag state documentation with
international legislation from the IMO, ILO and EU.
Yacht Registration
Yacht Registration

Owners have the ultimate choice of where to register their vessel, with a
variety of options open to them depending on personal, technical and
financial preferences.

In the past yachts were usually registered with the owner’s nation state but
'flags of convenience' are often used today for financial, tax or administration
purposes.

A number of quality ‘flag state’ alternatives are available, with one of the
most popular being the UK’s Red Ensign (along with Red Ensign Group
members such as Bermuda, British Virgin Islands, Cayman Islands, Gibraltar
and Isle of Man) while other registries include France, Greece, Italy, USA etc.

The following WSA partner provides registration services to the industry:

Burgess
Onboard Training
Onboard Training

In addition to the training offered at the WSA campuses, we can also
provide a range of customised training solutions aboard your yacht, in port
or at sea, whether in the UK or overseas.

The following options are currently available from IYS, Regs4yachts or WSA,
(as applicable):

STCW Safety Training

Interior & Hospitality

Safety Management

Security Training

Business & Law Refresher
Consultancy
Consultancy

WSA can provide a range of expert consultancy services and professional
advice to the Superyacht industry.

The following options are currently available from IYS, WSA or YachtsXL (as
applicable):

Review of Standard Operating Procedures (SOPs)

Review of Team Performance

Interior Yacht Services

Media Consultancy
Specialist Services
Specialist Services

WSA is also proud to provide a range of specialist services to the superyacht
industry.

The following options are currently available from YachtsXL, SSU and WSA
(as applicable):

Audio-Visual Equipment Installations

Customised Simulation

Online Video Production

Product Design & Manufacture

Testing & Diagnostics

Towing Tank
Travel Services
Travel Services

A range of travel service options are available to individuals, managing
companies and owners, with itineraries being ‘tailor made’ to meet your
specific requirements and ‘marine’ tickets being provided on a flexible and
fully refundable basis.

Flights can be arranged for all staff employed in the marine industry, from
crew travelling to/from vessels to shore-based staff travelling on marinerelated business.

The following WSA partner provides travel services to the industry:

Viking Recruitment
And finally…
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