Madrid, Spain

Ultra-Broadband Forum 2015
8-9 September 2015 | Madrid, Spain
Beyond connectivity
towards
Video Life
Video Life brings new User Experience
Voice life
Internet-social life
Video life
User needs:
•
•
•
•
~2004
2004~2020
Immersive experience
Anytime, anywhere video
Sharing & networking
Connecting vertical services
2020~
Video will double Telco market size to ~2 Trillion, needs major consideration
Double market size
of data era at ~$2 Trillion USD
~800 Billion USD
4K/8K immersive video
~1.2 Trillion USD
Video is a basic service to drive
business growth
User experience
Cloud based,
Zeta Grade Storage
Voice
Telephone
IVR
Data
Internet surfing
OTT application
E-Commerce & Social
Vertical Solutions
Video
Source: Ovum, Huawei analysis
Players in Video Life ecosystem must focus on User needs
User needs in Video Life
Anytime, Anywhere Video
Sharing & Networking
Immersive experience
•
•
Manage change from PGC to P-UGC
Satisfy fragmented user content
demand & viewing behaviour
Content owner/aggregator
•
•
•
•
Satisfy Video @ ROADs experience
Satisfy customer needs for vertical
services
Unified experience across multi-screens
Connecting vertical
services
•
•
•
•
Faster access
Zero waiting
Zero delay
High Video quality
Service provider
Video ecosystem
ROADs experience: Real-time, On-demand, All online,,DIY, and Social
Network provider
Telco must be a Video service capability provider to deliver best experience of
Video Life
PGC maker
Content
aggregator
UGC maker
Vertical
Service
Service
provider
Key Elements for Video service capability provider
Broadband
CDN
Platform
And Huawei is an end2end solution partner
Video service across screens
TV
Pad
Phone
Content/user
analysis
1.Telcos are acquiring content with different approaches
Collaborate with 3rd
party CPs
Collaboration
Buy and In-house Production
Buy Content
Acquire SP with
Content rights
In-house Production
Huawei Digital in Cloud bridges Video ecosystem and Telco operators
2000+
Partners
Partners
•
•
•
•
Aggregation
Global Service
Access to operators
1000+
Games
10000+ Hr
Video contents
Distribution
Digital
inCloud
Operation
500+
Other Apps
Operators
Monetization
•
Aggregate global content
•
Service Go-to-market
•
Assets Monetization
Promotion in Telcos
Billing & Payment
Aggregation
Operation
Monetization
2. Operator should build a Unified platform to address content, coverage &
connectivity requirements for Video life
Internet Content & Application
Broadcast & VOD Content aggregation
Social TV
Content+
Unified Video platform
Coverage+
Internet
Managed
Network
Cable Network
Wireless Network
Connect+
Tablet
Connect TV
PC
Mobile
OTT STB
IPTV STB
Hybrid STB
…supported by Big Data Analytics for better user experience and precise
marketing
Netflix decision
Comprehensive data
collection
•
•
•
Understand 4W1H
Evaluate user experience
Know customer
Traditional operator decision
Viewing Analytics
(30M plays/day)
User Preference
(3M searches / day)
Able to mine user
insight
Data mining across
all core processes
•
•
•
•
Find Relevance
Predict customer behavior and
Target customer
End2end across interaction
Manage ecosystem
4W1H:who are watching, what are they watching, where are they from, why they watch, and How
they watch (different screens, different network)
Recommendation
Analysis
VS
Viewer Audience and
Content Ratings
(4M ratings / day)
Viewing Audience
Measurement
(Nielsen)
Business decision
Business decision
Huawei Video everywhere solution enable best User experience
Best user experience:
Less than 2 times
jitter/mosaic within
2 hours watching
Huawei Video Everywhere solution
Viewing
User
quality
interaction
experience
Best user
experience
Zapping time<1s
Loading time<1s
Single cloud platform
experience
Internet
Content
Managed
Network
Cable/Satellit
e/Terrestrial
network
discovery
experience
Video Everywhere
End2end 4K ready
Recommendation
engine
Video Communication
Everywhere
Video Vertical App.
Everywhere
Huawei one-stop video care to improve operation efficiency
2hours
7*24
Locate problems
visibly managing
Maintenance improvement
Business improvement
content
CP/SP
One-stop video care
PCF
•
User behavior analysis
•
Content Search & Recommendation
•
Metadata Information enhancement
•
Choice of Video source ( price and quality )
•
Pay as u go bandwidth
STB built-in probes
External probes
Playback monitoring probes
User
behavior
Video
@big data
PoP
Metro
STB
DSLAM/OLT
IP Core
ER
subscriber
Center IPTV system
user
3.Telco shall establish video experience-oriented network to maximize pipe value
Video SP/CP
Telco
1
4
Consumer
2
3
Building video experience-oriented network to maximize pipe value
Video quality
Bandwidth requirement
4K
ARPU (RMB)
30M
180
8M
1080P
120
4M
720P
2M
480P
time
80
time
60
time
fine tune network for best video experience
Video-centric
Experience
Best video
network
improvement
Convergent
viewing
architecture
technology
CDN
quality
based vMOS
solution
experience
IP Video
ONT
ER
OLT
CR
DC/ center CDN
LTE
Layer 3 CDN
vMOS: Video Mean Opinion Score
Layer 2 CDN
OTT
Case study: Sichuan telecom
Making Video a Basic service to beat competition
Video subscriber reach
by 2015Q2
6M
by 2015Q2
800
Unit: 10K subs
600
＋123%
＋161%
12年12月
Market
Unit: 10K subs
700
＋78%
＋214%
40
4K sub
2014.12
14年12月
Mobile market share increasing
到达份额
share
536
185
2013.12
13年12月
7M
900
413
71
2012.12
Broadband subscriber reach
2015.12
15年12月
14%
301
16%
30%
19%
2013.12
13年12月
2014.12
14年12月
2015.12
15年12月
2012.12
2012年1月
2.5%
22%
Monthly user churn
rate
0.8%
0.2%
18%
15%
12%
96
2012.12
12年12月
New added
新增份额
market share
Reduce churn ratio with video
package
ADSL
2013.12
2013年1月
2014.12
2014年1月
2015.12
2015年1月
FTTH
FTTH+ITV
012 strategy
Service differentiation
Internet-based thinking
Driving
Business growth
Success factors of China Telecom Sichuan
Network
First
Content
Partnership
Service
Offering
Summary
• We are entering into a new Video life world enabled by technology, terminals,
internet, & changing customer behavior
• Video market is sizable, and Telco can play a key role in the Video life ecosystem
• Key success factor for Video life services is delivering best user experience in a
Customer fragmented world
Thank you
Ultra-Broadband Forum 2015