KING KAMEHAMEHA
Transcription
KING KAMEHAMEHA
KING KAMEHAMEHA CDN CASE STUDY KING KAMEHAMEHA’S KONA BEACH HOTEL V izergy is constantly exploring additional technologies and services to improve client’s website accessibility and deliverability. As a result, we have added a Global Content Delivery Network (CDN) to our service offering and tested the CDN on one of our most loyal customers, King Kamehameha’s Kona Beach Hotel. King Kamehameha’s Kona Beach Hotel is a stylish, newly renovated property located in Kailua-Kona, Hawaii. The hotel sits on Kona’s only white sand beach and has a beachfront pool and hot tub. King Kamehameha’s Kona Beach Hotel offers an on-site full-service spa, convenience store, shops, two dining options and a shuttle to Kona International Airport. They’ve genuinely thought of everything so guests are able to enjoy an exceptionally convenient, carefree stay. This hotel experiences significant website traffic due to the 452 available guest rooms and nearly 20,000 square feet of total indoor and outdoor meeting space. The Vizergy hosted website, www.konabeachhotel.com, was moved to Vizergy’s CDN. Kailua-Kona, Hawaii 452 Guest Rooms 20,000 ft² Meeting Space konabeachhotel.com THE BENEFITS OF MOVING to the Global CDN SPEED Site load times dramatically decrease by delivering geographically local content to your visitors. IMPROVED SEO A fast site means improved user experience and a higher search engine ranking. AVAILABILITY If a Point of Presence (PoP) goes offline the website will continue to be available from any of the other PoPs in the CDN network. VIZERGY CMS INTEGRATION Updates made to a website in the Vizergy CMS are published across the CDN PoPs. WHAT IS A CDN? ORIGIN SERVER END USER EDGE SERVER CONNECTION WHAT EXACTLY IS A CDN AND WHAT DOES IT DO? A CDN is basically a network of geographically dispersed servers that provide alternative pathways for users to download resources. A majority of a site’s load time is spent retrieving static content of a website, such as images, text, files and structural components. These servers are spread all over the world and ensure faster load time due to being geographically close to users. When a user is loading a site, the server closest in proximity to that user will deliver the static content, ensuring the shortest distance for data to travel, therefore providing the fastest site experience. CDNs are typically used as a solution for websites looking to improve speed. WHY ARE CDNs IMPORTANT? CDNs are important because site load times matter to search engines, especially Google. Google has indicated site speed as one of the signals used by its algorithm to rank websites in search results. In addition to load times being important to Google, it’s also extremely important to users and their experience. Slow loading pages have lower conversion rates and also affect how users perceive brands while online. Just as increased site performance can yield positive ROI, decreased site performance has the potential to yield negative ROI. HOW DID TRANSFERRING KING KAMEHAMEHA’S KONA BEACH HOTEL TO A CDN AFFECT ITS WEBSITE PERFORMANCE? BEFORE CDN AFTER CDN 80% decrease in average loading time experienced after adding the CDN.