a forum for positive change

LAYOGA
AY U R V E D A A N D H E A LT H
DECEMBER 2007 /
JANUARY 2008
VOLUME 6 / NO. 10
SOUTHERN CALIFORNIA’S
FREE YOGA MAGAZINE
LAYOGA
AY U R V E D A A N D H E A LT H
FEBRUARY 2008
VOLUME 7 / NO. 1
SOUTHERN CALIFORNIA’S
FREE YOGA MAGAZINE
whirling dervishes celebrate ritual
check your attachments
young gurus
driving green
talking about the art of living
A Y U R V E D A A N D H E A LT H
sitting still, standing,
making love and
aloha-style
THE GITA ON
SKID ROW
spring cleanse:
rejuvenate your body
revitalize your home
meditate on the moon
the secret history of
chocolate
the yoga of politics
Annual Teacher
Training
Issue
SEPTEMBER 2008
VOLUME 7 / NO. 8
SOUTHERN CALIFORNIA’S
FREE YOGA MAGAZINE
peace one day
peace today
LAYOGA
A Y U R V E D A A N D H E A LT H
OCTOBER 2008
VOLUME 7 / NO. 8
SOUTHERN CALIFORNIA’S
FREE YOGA MAGAZINE
surf to live
9-21: U.N. declares peace
breathe for qi
robert thurman
joyful activism and why the
dalai lama matters
7 secrets
of good health
permaculture: a yogic path to peace
bust stress at your desk
wrestling mat to yoga mat
meditando sobre
como sentarse
pico iyer:
30 years with
the dalai lama
STANDING TALL
páginas de práctica
páginas de práctica: el llanto
diamond dallas page finds peace
repair the ravages
of addiction
cómo encontrar el camino
hacia la victoria
vegan and raw
comfort foods for fall
shelia chandra
breaking news
from tibet
LAS HORMONAS
SEXUALES Y EL YOGA
shares her voice
bob belinoff’s
AN AFRICAN JOURNEY
postcards from rishikesh
LAYOGA
ANNUAL TEACHER TRAINING ISSUE
OCTOBER 2007
VOLUME 6 / NO. 8
SOUTHERN CALIFORNIA’S
FREE YOGA MAGAZINE
AY U R V E D A A N D H E A LT H
FIND YOUR
GROOVE
BEAUTY FROM
THE INSIDE OUT
SEPTEMBER 2007
VOLUME 6 / NO. 7
SOUTHERN CALIFORNIA’S
FREE YOGA MAGAZINE
DIVE IN!
LAUGHTER
THERAPY
REDUCE
STRESS
LAYOGA
AY U R V E D A A N D H E A LT H
THE HEALING POWER
OF MUSIC, MANTRA
AND SONG
EL YOGA REDUCE
LAS HORMONAS QUE
CAUSAN EL STRESS
SOUTHERN CALIFORNIA’S
FREE YOGA MAGAZINE
meditation made easy:
NEW PARADIGMS EMERGE
FROM THE RAINFOREST
SNATAM KAUR
with byron katie
sam slovick does thug yoga
MAY 2008
VOLUME 7 / NO. 5
A Y U R V E D A A N D H E A LT H
your practice
PEACE ACTIVIST
self inquiry
LAYOGA
fire up
SOOTHING THE SKIN
800 years of ecstatic Rumi
LAYOGA
SOUTHERN CALIFORNIA’S
FREE YOGA MAGAZINE
CONTEMPLATING
SELFLESS SERVICE
dancing with
devotion
your identity
your energy
your space
NOVEMBER 2007
VOLUME 6 / NO. 9
AY U R V E D A A N D H E A LT H
KARMA YOGA
loving
yourself
transform
LAYOGA
SITTING
DOWN WITH:
DAVE STRINGER
YOGIS GO EXTREME
DIVING WITH
SHARKS
JOINING THE
CIRCUS
LEAPING FROM TALL
BUILDINGS
DEEPEN
YOUR
EXPERIENCE:
10 hints for better health
STUDY, PRACTICE,
TEACH
sunrise to sunset
FALL CLEANSE,
QUESTION
AYURVEDA STYLE
PLUS:
remebering
>> YOGI FOOD
>> ASTROLOGY
>> MEDIA REVIEWS
>> RESEARCH REVIEW
>> CALENDAR & DIRECTORY
mary dunn
aplique aceite,
reduzca el estrés
A Y U R V E D A A N D H E A LT H
annual earth
day issue
NOVEMBER 2008
VOLUME 7 / NO. 9
APRIL 2008
VOLUME 7 / NO. 4
SOUTHERN CALIFORNIA’S
FREE YOGA MAGAZINE
ANSWERS UNCOVERED
BERYL BENDER BIRCH
vinnie marino
LAYOGA
YOUR TEACHERS:
SITTING DOWN WITH:
vinyasa with
A Y U R V E D A A N D H E A LT H
SOUTHERN CALIFORNIA’S
FREE YOGA MAGAZINE
SPANISH PAGES:
LA POSCIÓN DEL NIÑO
PLUS:
>> YOGI FOOD
>> ASTROLOGY
>> MEDIA REVIEWS
>> RESEARCH REVIEW
>> CALENDAR & DIRECTORY
LAYOGA
A Y U R V E D A A N D H E A LT H
JUNE 2008
VOLUME 7 / NO. 6
SOUTHERN CALIFORNIA’S
FREE YOGA MAGAZINE
leap
open hands
open heart
into summer
and
take action:
selfless service
our
tassajara
modern mystic
andrew harvey
yourself
feed your spirit
feed your body
feed the world
practice,
our
environment
saved from fire
energize
computer recycling
paradise in jeopardy
mc yogi
raps for hope
paul hawken
from badass
to beginner
and the kali yuga
community at heart
immune-strengthening
soups
DIY foot massage
practicando
cautelosamente las
torsiones para estimular
la digestión
radiance yantra
la relación
con nuestros pies
vitamin angels in india
news from inside tibet
yoga para el duelo y la pérdida
spice up your meal with lavender
someone’s in the kitchen with ahimsa
yoga | ayurveda | health | community | ecology
a forum for positive change
2009 media kit
display, classified & website advertising
ph: 310-601-7914 | fax: 323-908-3860
www.layogamagazine.com
Why advertise in LA YOGA?
1. readers respect LA YOGA
LA YOGA has a reputation for editorial excellence and commands
respect for its cutting-edge editorial content. The placement of your ad
in LA YOGA means that readers associate your business with our highlyregarded publication.
2. LA YOGA gets picked up
6. unique and ground-breaking content
LA YOGA features unique and groundbreaking content, appreciated by
our readers. LA YOGA is the only yoga magazine to publish a Jyotish,
Vedic Astrology column and some readers report that the regular column
is the first page to which they turn in the magazine. Our one-of-a-kind
Ayurveda Q and A column, with rotating columnists, elicits questions
written from across the country by interested and engaged readers.
Readers look forward to the regular distribution of LA YOGA and rapidly
pick up the publication. LA YOGA gets passed from reader to reader,
while other free publications may be left aside. Our magazine gets picked
up, which means that your ad is being read.
In each issue, LA YOGA features in-depth interviews with leaders in a variety
of fields, including Yoga, Ayurveda, holistic health, politics and music fields,
such as Shiva Rea, Erich Schiffmann, Robert Svoboda, Gangaji, Dennis
Kucinich, Ali McGraw, Dave Stringer, Wah! and Lou Reed.
3. wide distribution network
LA YOGA is the only yoga magazine that features bilingual articles.
We have a section each issue that is run in both Spanish and English,
growing the readership of LA YOGA and making the information in LA
YOGA available to a wider audience. Readers appreciate the inclusion of
bilingual articles. Medical and health-related editorial in LA YOGA is written
by experts in the field and is focused on evidence-based information or
traditional practitioners, providing conscientious information for readers.
LA YOGA distributes 90,000 copies throughout Los Angeles, the Inland
Empire, the desert communities, the Bay Area, San Diego County, Orange
County, the Valley and Ventura and Santa Barbara Counties. LA YOGA
is growing with increased distribution, partnerships with studios and
schools and with expanded subscription programs. LA YOGA reaches
people of influence including yoga teachers, healthcare professionals and
industry leaders as well as experienced yogis to newcomers. LA YOGA is
distributed in bookstores, health food stores, meditation centers, gyms,
libraries, universities and healthcare professionals’ offices. People vising
these locations care about their physical, mental and spiritual health. These
are the people you want to reach with your product, service or business.
4. LA YOGA is a valuable resource
LA YOGA readers are engaged in the community, well-educated and
make purchases and decisions based on what they see in the magazine.
People pick up LA YOGA to look for classes, studios, events, books,
DVDs and other materials.
5. partnership
By advertising in LA YOGA, you are supporting the continuing of editorial
material that provides an educational resource to introduce readers to
the depth of yoga, Ayurveda and related practices, thus providing a
growing market for your business.
7. Ayurveda
Ayurveda, one of the traditional
systems of medicine native
to India and considered to be
yoga’s sister science, is a rapidly growing field within holistic and integrative medicine.
People turn to LA YOGA for
in-depth and accurate information about Ayurveda and
see the magazine as a source
for spas, retreat centers, clinics and practitioners and
Ayurvedic products. LA YOGA
is the only consumer magazine
with as much regular, in-depth
coverage of Ayurveda.
LA YOGA 2009 RATE CARD
AD DIMENSIONS
trim size: 8.375” x 10.875”
live area: 7.875” x 10.375”
bleeds: 1/4” on covers & all full page ads
COVER
8.375” x 10.875”
(add 1/4” bleed
to all sides)
FULL PAGE
8.375” x 10.875”
(add 1/4” bleed
to all sides)
Display Advertising
Issue
Advertising Close
February
January 9
March
February 13
April
March 13
May
April 10
June
May 15
July/August
June 12
September
August 11
October
September 11
November
October 9
December
November 13
Artwork &
Listings Due*
January 14
February 18
March 18
April 15
May 20
June 17
August 16
September 16
October 14
November 18
Distribution
January 27
February 24
March 31
April 28
June 1
June 30
September 1
September 29
October 27
December 1
*Payments also due. Dates are subject to change.
Display advertisers receive a free BASIC listing in the magazine and online
plus a live link on www.layogamagazine.com display advertiser page.
Display Ad Rate Card: All contracts that are made using this rate card will be honored at these rates until the contract expires. (Rates and dates subject to change.)
1/2 H
7.375” x 5”
1/2 V
4.85” x
7.625”
1/3 H
7.375” x 3.375”
1/3 V
2.375” x
9.875”
Black & White
1/12 Page
1/6 Page
1x
$445
$605
5x
$400
$545
10x
$350
$480
4 Color
1/12 Page
1/6 Page
1/4 Page
1/3 Page
1/2 Page
2/3 Page
Full Page
1x
$505
$690
$750
$1100
$1630
$2100
$2950
5x
$450
$620
$670
$990
$1460
$1890
$2650
10x
$400
$550
$600
$880
$1300
$1700
$2360
Covers
(Coated Paper, 4c)
Cover 2
Cover 3
Cover 4
1x
5x
10x
$3800
$4700
$5600
$3420
$4230
$5040
$3040
$3760
$4480
Advertising in the LA YOGA classifieds is easy.
1/4 H
7.375” x 2.5”
1/4 V
3.6” x 5”
Register at layogamagazine.com which takes about a minute. Choose the category
in which your ad will appear, enter ad copy and provide payment information.
Once your payment is processed your ad will appear immediately and will stay
online for the period of time you chose. You will receive a reminder prior to your ad
expiring so you can renew it for the next month.
Where to Yoga, When to Yoga, Classified Pages Pricing:
Where to Yoga and When to Yoga: Directory of Studios and Teachers.
$40 for up to 1000 characters
1/6
2.375”
x 5”
1/12
2.375” x
2.375”
2/3 V
4.85” x
9.875”
Submission Requirements:
PC / Mac accepted. 300 dpi. Submit via disk,
email or uploaded to our ftp site. Tif, jpg, eps and
pdf accepted. Embed all fonts and images.
Send files to [email protected]
or call your sales rep. for FTP information.
Ads needing production, call (310) 601 - 7914.
LA YOGA Classified Pages: Products & Services to Support the Practice.
$50 for up to 1000 characters
FREQUENCY DISCOUNTS: 3 times (same ad, consecutive issues) take 10% off
total price. 10 times (same ad, consecutive issues) take 15% off total price.
To have your ad listing appear in both the LA Yoga print magazine and the Online
Classifieds, your ad listing must be enter
ed online here by the following dates:
February 2009 issue: Jan 14th
March 2009 issue: Feb 18th
April 2009 issue: March 18th
May 2009 issue: April 15th
June 2009 issue: May 20th
July/August 2009 issue: June 17th
September 2009 issue: Aug 16th
October 2009 issue: Sept 16th
November 2009 issue: Oct 14th
December 2009 issue: Nov 18th
No ads will be accepted by phone or e-mail.
Website Banner Advertising (for Display Advertisers)
Page Banner: (468 x 60) located at the top of each page on our website
Page Button: (125 x 125) located on right hand side of each page on our website
One Month (30 Days): Page Banner: $300
Page Button: $250
Sign up for a full 12 months and receive 4 of those months free!
2009 EDITORIAL CALENDAR
coming up:
february: heart of an athlete
march: spring awakening – sexuality & yoga for men
april: the environment & our relationship with animals
may: music / summer festival roundup
june: food / farmer’s markets
july/aug: family, kids, summer camp & travel
september: teacher training, health & ayurveda education
Annual subscription $26:
10 issues delivered to your door.
Subscribe at layogamagazine.com
or call (310) 601 - 7914.
october: the breath & creativity
november: karma yoga / selfless service
dec/jan: peace, love and year-end roundup
in every issue:
community pages
green living
practice pages
ayurveda
interviews
teacher profiles
spanish pages
health information
yogi food
media reviews
directory of studios
retreat pages
about the editor: LA YOGA Editor-in-Chief Felicia Marie Tomasko, RN has been a contributor
to the magazine since its founder, Julie Deife, began the publication in 2002. With more
than 20 years of experience in yoga, Ayurveda, publishing, writing and editing, Felicia brings
together her varied experiences as an Ayurvedic practitioner, yoga teacher, professional
editor and registered nurse to her role at LA YOGA. Away from the editor’s desk, Felicia
serves on the board of the National Ayurvedic Medical Association as well as the California
Association of Ayurvedic Medicine. She has studied yoga with a number of noted teachers in
many traditions and is committed to preserving the traditional teachings while simultaneously
encouraging the application of teachings to our modern lives.
May06_Cover
4/19/06
10:01 AM
Page 1
MAY 2006
VOLUME 5 / NO. 3
SOUTHERN CALIFORNIA’S
FREE YOGA MAGAZINE
A SEA ETHIC
PEAK
OIL
CORPORATE CONSCIOUSNESS
LAYOGA
AY U R V E D A A N D H E A LT H
eco-travel
in-flight yoga
surf costa rica
prevent jet lag
new year – bali style
BIKE TRAINS
SAVING SOUTH CENTRAL’S FARM
IT’S OUR ANNUAL
INTER-CONNECTED
THE FILM
ECOLOGY ISSUE
AND IT’S
HOT!
JOHN FRIEND,
THE INTERVIEW
RAJASHREE,
viajar con facilidad
BIKRAM YOGA’S FIRST LADY
politics of water
PLUS
>> ASTROLOGY
>> AYURVEDA PAGES
>> MEDIA REVIEWS
>> WORKSHOP REPORTS
>> CALENDAR & DIRECTORY
SOUTHERN CALIFORNIA’S
FREE YOGA MAGAZINE
new paths to travel
(AND WHAT SANTA MONICA IS DOING ABOUT IT)
GREEN BUILDINGS
AL GORE,
MARCH 2008
VOLUME 7 / NO. 3
go eco on your mat
planetary meditations
“Yoga Journal Conferences advertises our annual January San
Francisco Conference in LA Yoga
every year and we always receive
great results! It targets the perfect
yogi audience that we are trying
to reach.”
“LA Yoga helps build a community of likeminded people who share a common interest
in the practice and study of Yoga in all its
various forms. As a reader, I learn a great
deal about what is happening in our area,
and it has been an excellent outreach vehicle
for our programs at LMU.”
––Elana Maggal, Conference
Director, Yoga Journal
––Chris Chapple, Doshi Professor,
Loyola Marymount University
ph: 310-601-7914
www.layogamagazine.com
“LA Yoga Magazine continues to serve
us and me so generously with delightful responsible originality – offering
us instruction that not only benefits
our brains, but skin and tummy’s too. I
relish the arrival of each free issue.”
––Seasoned student since 1963,
Bea Ammidown E RYT 500
fax: 323-908-3860