Official souvenir program : Golden Gate Bridge fiesta : celebrating

Transcription

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Offidal Souvenir
Program
GOLDEN GATE BRIDGE
FIESTA
Celebrating the Opening of the World's Longest Single Span
SAN FRANCISCO, CALIFORNIA
MAY
27 to
JUNE
2
1937
sponsored By
GOLDEN GATE BRIDGE AND HIGHWAY DISTRICT
REDWOOD EMPIRE ASSOCIATION
AND THE CITY AND COUNTY OF SAN FRANCISCO
Citizens' Committee
Mayor Angelo
J. Rossi
Honorary Chairman
Eric
Cullenward
General Manager
SlJLJULSLSLSUiSLSULSLSlXSLSLSLJiSLJUiSiSJ^^
Hon. Arthur M. Brown,
General Chairman
James Adam
Publicity Director
Jr.
greetings:
With eager expectation, San Franciscans and the
citizens
of the
Redwood Empire have looked forward to this day when the mighty
Golden Gate Bridge would be opened to the traffic of the world. And
now that this glorious enterprise is completed, rejoicing is in every heart.
To you who have come from afar, we offer hospitality beyond
measure.
May
the Bridge be a bond, uniting us ever
in
the bonds of
brotherhood.
who live in the
Redwood Empire, and who joined us in financing
incomparable structure, we share this hour of high satisfaction in the
To you
in
these Western States, particularly those
glorious realms of the
this
accomplishment.
The Golden Gate Bridge
all
are a part.
We
are
all
Fiesta
one,
in
is
a civic celebration
spirit
and
in
in
which you
fact, in helping to
make
the occasion memorable.
rises. The pageant unrolls. Voices are lifted in song.
up our hearts in thanksgiving. Let us give honor to whom
honor is due; to those who conceived this mighty project and to those
who made its building possible; to the engineers who designed it and
the directors and management that built it.
Let us pay tribute to the men whose hands actually constructed it.
The curtain
Let us
lift
Let us remember,
in
the course of
its
in
We present a Fiesta
We have done our
fies.
deep
sorrow, those whose lives were sacrificed
construction.
we
trust will
best and
prove worthy of the Bridge
now submit the
approval.
Let us rejoice and be glad!
^-'-'WV.
Mayor
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it
glori-
finished work for your
of San Francisco.
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HON. ANGELO J. ROSSI
Mayor of San Francisco
Honorary Chairman, Golden Gate Bridge Fiesta
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greetings
Once more San
c
°
Across
its
to
Our
Fiesta Quests
Francisco lays claim to the admiration of the world.
Golden Gate stretches the bridge of
steel so long
deemed
impossible.
We
have labored for months to make the Golden Gate Bridge
Fiesta unique
among great community
festivals.
And
it
is
unique
in
the
truest sense of the word.
hHere are gathered citizens of
above
all,
Its justly
all
the Western slope of
Canada and Mexico and
of
citizens
of our
own beloved
California,
famed Redwood Empire
to
Its
this continent,
of great American States, and,
from the farthest reaches of
remotest Southland.
America's spectacular city welcomes you to marvel at
Gate
while you revel
are
the midst of a celebration of
equally
Its
spectacular Bridge and to throw care to the winds that waft
In
through
all
Fiestas.
°
the Golden
o
giving for the creation and completion of the miracle on which you gaze
Now we
In
in
this
most fascinating of
joy,
triumph, and thanks-
wonder today.
San Francisco
o
In
is
yours.
You are welcome. And
of the spirit of what San Francisco has been, what
what
it
will
become,
it
is
our hope you
will
If
you absorb a
It Is,
and,
God
little
willing,
feel repaid for your coming.
General Chairman
Golden Gate Bridge Fiesfa
Citizens' Committee
nrtrtrinnnnrinririnnnrrrrnrTr!^^
ARTHUR
M.
BROWN,
Jr.
General Chairman Golden Gate Bridge Fiesta Citizens' Committee
and Highway
AND DIRECTORS
Golden Gate Bridge
OFFICERS
District
WARREN SHANNON
RICHARD
San Francisco
J.
WELCH
San Francisco
Director
Director
WILLIAM
P.
FILMER
San Francisco
Director and President of Bnaril
HARRY LUTGENS
San Rafael, Marin County
Director
THOMAS MAXWELL
A.
R.OBRIEN
Napa, Napa County
Ukiah, Mendocino County
Director
Director
and Highway
AND DIRECTORS
Golden Gate Bridge
OFFICERS
District
FRANK P. DOYLE
JOHN
Sonoma County
Santa Rosa,
McLaughlin
P.
San Francisco
Director
Director
ROBERT
H.
TRUMBULL
Novate, Marin County
Director and Vice-President
of Board
J.
A.
McMINN
Healdsburg,
ARTHUR M. BROWN,
Sonoma County
San Francisco
Director
Director
HENRY WESTBROOK,
[r
W. D.
HADELER
Smith River, Del Norte Couniv
San Francisco
Director
Director
Jr.
Golden Gate Bridge
STAFF
V.
W. FELT,
Jr.
and Highway
District
AND FORMER DIRECTORS
nnrrrrinrBTnnroTnroTrrriroTSTrr^
ê Qolden Qate "Bridge Is Opened
BYRON
that "History with
tells us
By J.
LAWRENCE TOOLE
all
volumes
its
hath but a single page."
On
page can now be written a new and
endure forever in annals of the
achievements and genius
The Golden
Gate Bridge was opened.
The biggest task that ever challenged the genius,
courage and will of man has been accomplished.
After nearly a century of dreaming, decades of
talk, and five years of heroic labor, the Bridge
stands here, the noblest structure of steel upon this
that
shining sentence, to
—
world's
planet.
•
•
•
*
every stranger who sees it for the first time
the wonder of its size, of its beauty and its
grace will be an imperishable memory. They will be
TO
told
its
and amazed.
story
Generation after generation the story and enchantment of the Golden Gate Bridge will be
handed on by all who come under its spell.
Custom will not stale, nor time wither the birth
of this wonder structure today stretching across the
mile-wide expanse of ocean water where San Francisco's dramatic history began, the Golden Gate.
The Golden Gate!
Its glittering bars are the breakers high.
Its hinges are hills of granite,
Its bolts are the winds,
its
arch the sky.
Its corner-stone a planet.
Now, this day and forever, far above those high
breakers there stretches between granite hills, under
the arch of the sky, the mightiest single span bridge
ever built, final accomplishment of an engineering
achievement without equal or comparison.
*
*
•
into
first
in
bridge
Old, old Indian legends tell of a day when inland
and all of San Francisco Bay was a great
lake and how, by prayer and supplication a miracle
was performed and a great gap cleft between the
lake and sea, that gap which is the Golden Gate.
More or less, geologists agree that this happened
although their theory of Its happening does not
agree with Indian legend.
valleys
Somehow, some time, it happened, and through
gap has been. Through it from time
immemorable the Pacific Ocean has poured into the
*
•
had found a
few low-hewn craft, but
a harbor of undreamed of magnitude and beauty,
the harbor navigators had sought on this edge of
the Pacific for 200 years before his discovery, and
that the greatest navigator of all, Drake, had
missed somehow by a few ship lengths.
little
ship "San Carlos"
bay empty, save
for a
A year after Ayala's coming the Spanish soldier
Anza arrived at the Golden Gate and planted a
cross and the flag of Spain near the point now
known as Old Fort Point San Francisco terminal of
the Golden Gate Bridge.
—
There a tiny Spanish settlement started and grew.
settlement, springing up around the adobe
church of the Mission Dolores and the adobe Spanish officers' clubhouse of the Presidio, was not the
beginning of San Francisco.
This
Down near the Bay the little settlement of Yerba
Buena had been started. In 1847 the name of Yerba
Buena was changed to San Francisco, a year after
the American flag had been raised In this city and
at Monterey.
At that time the
San Francisco
1849 and the
discovery of gold. In that single year of 1849, 700
ships sailed through the Golden Gate and San
Francisco expanded to a city of more than 40,000.
was 470 and that
•
a
•
*
AYALA'S
•
Time goes back the dream of
across the Golden Gate.
DEEP
ship ever to anchor in the
the beginning by adventurous
sailors bent on conquest, Spanish, Russian, English,
ships and commerce of all the world have sailed
and steamed through the Golden Gate in unceasing and ever increasing number, until today the
Golden Gate Bridge looks upon one of the greatest
commercial ports In the world.
Ayala, steered the
Bay. Since then, led
total population of
it
remained
•
•
until
*
those days, when daring adventurers flocked
by untrodden land and sea trails to San Francisco
Bay the dream of a Bridge across the Golden Gate
persisted. Pioneers viewed the stretch of turbulent
water that barred progress dry-shod to the north
and longed for a bridge. Their dream grew, to die
under the frowns of generations that declared It
impossible, grew again as other generations grew,
and died again. Always It came to life. And now at
last It Is realized. The realization of San Francisco's
dream Is before your eyes.
FROM
the ages that
bay that was once
Through
it
just
a lake.
160 years ago a Spanish navigator,
ELSEWHERE In these pages is told the long story
of the actual realization of that dream, of this
welding of the great Redwood Empire of California
(Continued on Page 27-A)
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Greetings
Golden Gate Bridge
to the
and Highivay Distrid
from The Builders of the Bridge
BETHLEHEM STEEL CORPORATION
and Erected
Structural Steel Furnished
JOHN
A.
ROEBLING & SONS CO. OF CALIFORNIA
Manufacturing,
Furnishing and
PACIFIC BRIDGE
Main
Piers
Erection of Cables
COMPANY
and Bridge Deck
BARRETT & HILP
Anchorages, Cable Housing, Pylons,
Toll
Plaza
and Bridge Deck
EATON & SMITH
Presidio
POMEROY.
inc.,
Approach Roads and Viaducts
&
RAYMOND CONCRETE
Steel,
PILE
CO.
Approach Spans
ALTA ELECTRIC AND MECHANICAL COMPANY
Electrical
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The
IT
WAS
Fiesta Is
the gredt, jovial President Taft
who coined
that famous dictum: San Francisco knows how:
Somewhat
Fiestas.
the boisterous, lusty ardor of
adventurers lured to the Golden Gate by a golden
dream, sharpened the growing city's outbursts of
later,
gaiety.
And then, as San Francisco grew to maturity and
its
pulse steadied down to a rhythmic beat, its
ardor for festivity slackened, but did not die.
The colorfully dramatic, and sometimes sombre
and
processional of its workaday life since
century began has been broken again and
again by celebrations and festivals that no one old
enough to remember can forget.
tragic,
this
•
•
•
•
Where, and from what, San Francisco derived its
deathless love of gaiety and good cheer and the
high courage and spirit that has borne it triumphantly through disaster and depression, it would be
hard to say.
The
city itself
is
a
hard to leave, Stevenson found
it may be, but not indifferent
laughter and joy nor to festival that bubbles
with life and gaiety.
All its life it has been a place of pageants and
fiestas. Always it has delighted to trick itself out in
gay raiment and give itself up to jubilation.
Indifferent to fate
*
•
•
•
founding 160 years ago was made a festival,
festival
a
procession of buck-skinned soldiers,
bright-shawled Indian women and Franciscan padres
bearing banners and holy pictures. A gay cavalcade
Its
its
first
that
same year another
public banquet, they called
it
festival
and the
a feast of thanks-
marked the completion of the Presidio, some
of which still stands out there, guarded maybe by
the ghosts of padres and conquistadors.
A little later that same dead year the completion of the first Mission Dolores was made occasion
giving,
for fiesta.
And
festival
formed
of this there remains the words of the first
reporter. Father Palou: "A procession was
(after
.
Translate rockets into fireworks. As it was in the
Francisco of
it is still with the San
1937 in festival mood; brilliant processions, cavalcades, fireworks, a people exuberantly happy, cosoldest day so
tumed and gay.
•
•
•
•
Time marched on in San Francisco, studded with
festival and celebration until the first American
house builder, Jacob R. Leese, caught the town's
fiesta spirit and gave a party.
It
was a house-warming and all the town of
Verba Buena was invited. And every one living
here at that time attended, soldiers and padres.
Dons and Donnas, gamblers, horse thieves.
For two whole days they danced and drank and
most of a third day they gathered on Rincon Hill
to eat barbecued ox and venison.
That was in 835, ten years before the Stars and
Stripes was hoisted in Portsmouth Square and San
Francisco's festival began to be less Castilian.
Stream-lined have San Francisco's great festivals
been in recent years, stirring the world's admiration, scarcely less than the city's brave and gallant
recovery from the devastating havoc of the fire
I
of 1906.
bration
remembered
of the
Portola festival.
of
return
marvel days and nights of
its
its
sons
Its
glad cele-
from war, the
Exposition,
its
brilliant
Diamond Jubilee and
outpouring of joy have risen in
a smooth crescendo to this great climax, the
Golden Gate Bridge Fiesta.
Months ago San Francisco learned that this
Bridge, greatest of all suspension spans, most spectacular in the world, flung across the world's most
spectacular strait, would be finished in May.
It was sensed that its completion and opening
called for a celebration unparalleled in even San
celebration
of California's
Francisco's
civic
history.
This,
a
appointed by Mayor Angelo
•
•
•
Citizens'
J.
Rossi,
Committee
undertook.
•
and characteristic was the construction
Golden Gate Bridge, started and carried
through while the entire nation was bowed by the
Typical
first.
in
.
many another
it.
to
Later
.
Carlos) and with rockets."
Its still
pageant of spectacular beauty
which fills the eye and lifts the soul to gladness.
Indifferent to fate, Bret hlarte decribed it, and
and
Father San Francisco, patron of the port, was carThe function was celebrated with Salvos of
muskets
and swivel guns (from the bark San
ried.
This Golden Gate Bridge Fiesta is new proof of
the truth of that saying.
Fiesta minded from the days wfien that little
huddle of shacks known as Verba Buena was the
nucleus of what became proud San Francisco,
there runs through this city's history a golden thread
strung with jewels of festivals.
In the beginning, the color, animation and congenital gaiety of Spanish don and senorita perme-
ated San Francisco's
Here!!
the
Mass)
in
which
Our Seraphic
ZajiSJSLSLSUiSUUiSlJUUiSlJLSLSUULSiSlJLSLSLS^^
10-
of the
worst depression in its history.
Typical and characteristic of San Francisco too is
this Fiesta of celebration conceived with a daring
almost audacious and carried through with utmost
energy and loyalty.
San Francisco gave its word to the world the
Golden Gate Bridge Fiesta would be the greatest
and most colorful community celebration ever held
in the West. It has, as always, kept Its word.
spirit,
The Engineering Staff
JOSEPH
B.
STRAUSS
Chief Engineer
CLIFFORD
E. PAINE
Principal Assistant Engineer
Below, center
engineer;
— O.
Andrew
H. Ammann, New York,
RUSSELL CONE
Resident Engineer
consulting engineer; Prof. Charles Derleth, Jr., Berkeley, consulting
C. Lawson, Berkeley, consulting geologist; Leon S. Moisseiff, New York, consulting engineer.
The
Man Who
Built the Bridge
He
dreamer, philosopher, a man like Lincoln
with a keen sense and confidence in Divine Providence, an equal of Joyce Kilmer in love
and worship of trees and nature, and, like Napoleon,
permeated with consciousness that no obstacle Is
POET,
endowed
insurmountable.
.
.
saturated himself
in
the beauty of the Golden
Gate and the majesty of the Redwood
trees.
before the city of San Francisco
All that
In
1917,
asked him to tackle the problem of bridging the
Gate, a problem generations of San Franciscans
had regarded as insoluble and Impossible.
.
Such a man, in a nutshell of type, is Joseph B.
Strauss, bridge builder extraordinary, creator and
designer of the Golden Gate Bridge.
A little man, almost a wisp of a man physically,
but a giant mentally, Is Chief Bridge Engineer
Strauss. Now deep in his sixties his once dark and
abundant hair has thinned and taken a lighter shade.
Keen as they always were are his piercing and
steady gray eyes, low and controlled and incisive as
It has been since his youth is his voice, raised only
when Impelled by conviction.
A pleasant little man, approachable as a child,
loyal, with almost an Irish loyalty, to his job and to
•
•
*
*
To the Heaven given brain and imagination of
this great engineer no bridge job, however difficult,
was impossible; no task a gifted brain and imagination tackled
In
that
experience,
Joseph
insurmountable.
spirit,
bulwarked
this quiet,
by vast learning and
unobstrusive wisp of a man,
Strauss, tackled his biggest job.
B.
And what a job it was that was put in his hands.
To bridge a mile wide cleft in coast through which
the Pacific Ocean poured into the Bay of San Francisco in a turbulent ebb and flow of deep water.
small circles applaud.
It just couldn't be done,
he was warned. Jeremiahs of every class and kind and sort wailed. It can
be done and it will be done, replied Indomitable
he has written
Strauss.
his friends.
Many poems he
has written
In
ink
and heard
Now here at the Golden Gate
greatest poem, a poem of incredible beauty etched In Imperishable steel upon the
sky, a poem which no small circle but all the world
admires and applauds.
More space than this page allows would be
needed to outline the life story and achievements
of this master engineer and all the honors that have
his
And
•
•
has been done. Through nearly five years
building, slowed and delayed often by
elements no human can control, the work went on
bit by bit until today the poet-engineer with the
small voice can look at it and say to San Francisco
and the world: Here is the bridge you thought
been showered upon him.
impossible.
•
•
*
Cincinnati he graduated from the University of Cincinnati in 1893. Later that university
conferred on him the Degree of Doctor of Science.
Born
It
of actual
*
*
*
up at III Sutter Street his
best loved poem, "The Redwood Trees," hangs.
in
In
his
office
high
But greatest of his poems is the Golden Gate
Bridge which he hands over, complete and glorious,
to the public this week, to find its niche awaiting in
1894 he organized and became president of the
Strauss Engineering Corporation.
Since that time he has been in charge of design
and construction of bridges all over the world. To
his credit stand more than four hundred great steel
In
history.
bridges.
hie designed the Republican Bridge at Petrograd,
formerly St. Petersburg, Russia; the Longview,
Wash., bridge across the Columbia River; the beautiful bascule span of the famous Arlington Memorial Bridge at Washington, D. C, and many others
of note.
As Consulting Engineer to Port of New York
Authority he shares credit for the Hudson River
bridge and the Bayonne Arch at Bavonne, New
Jersey.
hie is a member of many important societies of
engineers In the United States and is consulting
engineer for half a dozel foreign Governments
stretched around the globe from the Republic of
of Panama to Egypt.
For more than twenty years the vision of a bridge
across the Golden Gate has lived and grown in the
thoughts of Poet-Engineer Strauss. He has lived with
It, eaten with It, slept with It and dreamed of It
Sharing with Chief Engineer Strauss the glory of
achievement of the longest and highest single suspension bridge ever built by man, is a group of
engineers regarded as among the most brilliant in
the United States.
Principal assistant to the chief engineer was
Clifford E. Paine, a graduate of the University of
Michigan and an engineer of national reputation.
Resident engineer during construction was young
and smiling Russell Cone who nicks up the Golden
Gate Bridge
as the third of the world's big suspension bridges on his record.
Consulting Engineers on the staff were O. H.
Ammann of New York, who learned his engineering
in Switzerland, is present chief engineer for Port of
New York Authority and internationally famous as a
bridge builder; Leon S, Molsselff, graduate of Columbia University and engineer of design for New
York; Charles Derleth, dean of the College of
Engineering at the University of California and
Andrew C. Lawson, formerly professor of geology
at the University of California.
G
-,
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11
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GEORGE STERLING
By
Note
Editor's
— The following
prehension one of another, for their ultimate union
prophetic poetical essay
was written by George Sterling, famed San
Francisco
in
when the Golden Gate Bridge was still
"a dream." Now, 12 years later, the "dream" is a reality.
poet,
in
1
one vast brotherhood.
925,
The work begun by the
telephone and radio,
H ow
little
Matean
the San
hills,
of the long constellations of
light that should girdle, nightly,
How
little
down from
did Portola dream, gazing
its
until
The winds of the world are no more
universal,
"the wings of the morning" no swifter.
hither to
And
mutual
part and parcel of this tremendous plan for
and achievement
understanding
by which we purpose to
empire they were to found and of the royal
dynamic portions of America's imperial State.
city
standard-bearer!
It
Let us not regard ourselves as greatly their superiors
in
vision,
conceived, since
we
for
in
ourselves
have but
faintly
the main they are inconceivable,
is
no
light task to
which
we
the
is
the most
Titanic edifice
its
to
of the planet.
they fondly called "God's country," dream of the
that was to be
link
are setting our
hands and minds. Nothing comparable to such a
creation has been even attempted, thus far, by man.
Matched
with this tremendous span earth's other
the strength and splendor that await our California
bridges seem the work of pigmies. Matched with
beyond the
the
distant horizon of Time.
good
accomplish, other bridges seem the
ants.
too, are only at the beginnings of the glory
By our daring and endurance
to be.
channel
But whatever the beauty and opulence that the
ages have
steps,
it will
pathway of
We,
in
store for those
one thing at
memorial,
the
least
criterion
and acquired
vitality
who
is
to
follow
in
our foot-
be our changeless
by which
our
inherited
are to be judged
artistry
for
testimonial
is
to stand unaltered
in
its
flow into the ocean of the treasures of
rication
billions.
From the
first
cave-man who,
uneasily,
made com-
the
last
court of nations seeking hopefully the end
of war and conquest,
all
the hidden and mysterious
forces of the world have steadily worked for the
closer
communion
of men, for their
deeper com-
is
to
South, a
remembering that hereby we are to
faith in
and to our devotion to that
cities
radeship with an equally suspicious fellow-man, to
.,ie
Let us approach the work with a sense of awe, of
reverence,
nificence, to bear witness to what manner of men
were those who could dream with their souls and
shape with their hands earth's most colossal fab.
generations,
^^^g, ^^^ ^f ^^^g, ût of concrete and steel,
in
mag-
are to drive a
when the ocean of the resources of the North
bear witness to the
One
we
the tides of uncounted
the councils of the Future.
^Zsii
beyond
to travel
man may speak
at last
man from the uttermost spaces
gold and then return to what
own Argonauts, come
did our
drain California of
the Bay below!
man
first
borders has been carried on by ship, telegraph,
his
man
that
is
within
us,
faith.
Let us realize the almost incredible importance of
an undertaking that
is
to knit together not merely
but states, not millions of
The future
Let us so turn
is
us
men
but, eventually,
ours as well as theirs to serve.
to the task
unborn, gazing on the sunset as
that our fellows
it
makes
its
vast
rose-window below the arch of our Bridge, may say
with
all
truth: "This
is
the eterna rainbow that they
conceived and set to form,
the race of
man
shall
a
promise indeed that
endure unto the ages."
?S5^^SI?T€'S^B£;
^(jfiMe^H/iS^ViWi
• Excitement
.
.
.
thrills
.
.
.
the gaiety of the
prefer a long, frosty milk-shake, a refreshing glass
Keep
of buttermilk, a "pick-up" chocolate milk, or simply
Fiesta inevitably bring their toll of fatigue.
up your pep with an occasional glass of cool, fresh
milk. There are so many delicious ways to enjoy
this
wholesome, healthful food drink.
Perhaps you
good fresh milk
as
you enjoy
it
at
San Francisco's milk supply
quality standard.
Drink
it
.
.
.
home.
is
of the highest
it's
your
treat.
MILK DISTRIBUTORS OF SAN FRANCISCO
DO YOU REMEMBER THE GOLDEN GATE WHEN-
OUTSIDE LOOKING IN — TODAY
BEAUTY FRAMES
13-A
IT
NOW
Dutch Boy Makes History!
PLUGS HOLE IN DYKE
keep this up for weel<s" he says, "as long as they
keep feeding me Red Cap, Best Pal, or Love Nest candy bars
"I can
Vou too
tasty,
appreciate the delicious flavor and extra quality of these
will
energy Riled Euclid candy bars.
[_Q^£ NEST
"^^^ world's
most delicious Nut
and caramel candy.
nuts
Roll, filled with
crunchy
P/^[_
Tempting rich caramel and appetite teasing cocoanut
covered with Fresh milk chocolate.
P ^ Q C /^ P
Roasted Spanish Peanuts rolled in creamy fudge and
covered with pure milk chocolate.
Qf ^1*
li.^^ ^S^\^^^^^^
\-^::AT"ybUR SERVICE
''Buy from the^
Boys^^
THE EUCLID CANDY CO.
OF CALIFORNIA,
RED CAP
.
.
.
BEST PAL
.
.
.
INC.
LOVE NEST CANDY BARS
—————
—
— —
— ——— —
"^
if
Program
Official Fiesta
MAY
TUESDAY.
8:00
P.M.— Radio
MAY
27
-
JUNE
appearance
official
of
Fiesta
Band.
Director,
Phil Sapiro.
WEDNESDAY, MAY
—
—
26
—
—
A.M. to 8 P.M. Arrival of Cavalcade Units from
Canada, Mexico, Western States and California Counties.
Informal parades up Market Street from Embarcadero. Receptions by Mayor Angelo J. Rossi at City
8
—
—
tive times to statehood
presented in eight stirring
episodes climaxing in the breath-taking illumination of the
Bridge for the first time
the greatest Pageant ever seen
in the West
bringing to life the very spirit of the Fiesta
staged in an incomparable setting in the world's largest
outdoor theatre at Crissy Field in the Presidio. Tickets
all seats reserved
colorful costumes
$2 and $1
captivating music
beautiful girls and the gayest of dancing
Pabst.
First
P.M.— DAZZLING DRAMATIC PAGEANT, "The
Span of Gold," with JOHN CHARLES THOMAS,
famous baritone, and cast of 3000. An empellished Historical Pageant of the History of California from primi-
Show. Civic Auditorium. The
radio stars and masters of cerein three hours of entertainment. Chairman, Fred
Stars'
Pacific Coast's leading
mony
INCLUSIVE
2,
8:30
25
scenes.
10:00 P.M.
—
—
—
—Gorgeous Display of Fireworks,
Crissy Field.
Hall.
Noon
to
12 Midnight
Industrial
Streets.
Displaying the diversified products of California in colorful exhibits. Floor shows at 2:45 P.M. and
8:45 P.M. Admission 25 cents.
Noon
12
City-wide Fiesta Ltmcheon. Bal Tabarin Cafe.
of San Francisco Advertising Club.
Held under auspices
Welcome
to
guests,
visiting
dignitaries
and
Fiesta
officials.
Review of Junior Traffic Patrol. Civic AudiGuest Patrols from Northern California cities.
Guest Band: Provo, Utah, High School.
8:00 P.M.
Fiesta Costiune Ball and '49er Fandango.
Coronation of Queens: Gala Mardi Gras. Only those in
costume admitted to floor of Auditorium. Mayor Rossi
and Chairman Arthur M, Brown, Jr.. to crown queens
from 19 Northern California Counties. Introduction of
film stars from Hollywood. Hugo D. Newhouse, Chair2-4 P.M.
torium.
inan.
THURSDAY.
A.M.
to 6
of
MAY
27
Golden Gate Bridge
P.M.— PEDESTRIAN
GATE BRIDGE.
Fiesta
WALK ON GOLDEN
The Bridge will open simultaneously
on the San Francisco and Marin sides the only day the
—
Bridge will be exclusively reserved for pedestrians.
Souvenir Pedestrian Day tickets 25c on sale at Manx
Hotel and Toll Plaza on San Francisco side.
Day Pacific Coast Championship Bowling Tournament, Golden Gate Recreation Parlors, 115 Jones Street
H. Alten, Chairman.
All Day
Pacific Coast Invitational Handball Tournament.
Y.M.C. A. Courts, Golden Gate Ave. and Leavenworth.
Fay Bowman and John Condon, Chairmen.
PARADE from Van
10:00 A.M.— SPECTACULAR
Ness Ave. and Union St., north on Van Ness to Francisco Street, west to Franklin Street, north to Bay Street,
west to Buchanan Street, north to Marina Boulevard and
thence west to Crissy Field, at the Presidio. All the color
and romance of the West passing in thrilling review.
Industrial and Manufacturers
12 Noon to 12 Midnight
Exposition in Dreamland Auditorium, Post and Steiner
Streets. Display of California Products. Floor Shows at
2:45 P.M. and 8:45 P.M.
Native Sons' and Daughters' Ceremonial. Toll
3:30 P.M.
Plaza of the Bridge. An impressive ritual by the grand
officers of the order under the direction of J. Hartley
All
DAY
Russell,
4:00
MAY
28
OPENING OF GOLDEN GATE BRIDGE
Day
—
TO TRAFHC
Pacific Coast Championship Bowling Tournament, 115 Jones Street.
All Day
Pacific Coast Invitational Handball Tournament.
Y. M. C. A. Courts, Golden Gate Ave. and Leavenworth Street.
9:30 A.M.
Dedication of Marin Approach to Golden
Gate Bridge on Marin County side as newest link in
the Redwood Empire's state highway system. Sponsored
by Redwood Empire Association and attended by Gov-
All
ernors of Western States, representatives of foreign
nations and other dignitaries. Speeches by Governor
Frank F. Merriam, Mayor Rossi and others in official
party. "Hands Across the Golden Gate" ceremony.
Harry G. Ridgway, Chairman.
10:15
A.M.
International California
Redwood Log-Bar-
Sawing Contest at Marin County Bridgehead, openApproach to traffic. Contestants: Paul Searles,
Longview, Wash., winner of Pacific Logging Congress
title; Myron Higbee, Kellogg, Idaho, champion of Idaho;
and Ray Shuller, Eureka, champion of the California
Redwoods.
10:30 A.M.
Chain-cutting Ceremonial on Golden Gate
Bridge at Marin Tower, marking San Francisco-Marin
County line. Participants: Mayor Rossi, William P. Filmer. President of Golden Gate Bridge and Highway
District, and Frank P.
Doyle, Bridge Director and
Treasurer of Redwood Empire Association.
10:50 A.M.
Floral Gate Ceremonial on Toll Plaza at
south Bridgehead on San Francisco side; Fiesta Queens
garlanded with flowers, will form living gate, which
will be opened to official party following presentation of
the completed Golden Gate Bridge to the Golden Gate
Bridge and Highway District by Chief Engineer Joseph
B. Strauss, and acceptance by William P. Filmer, Presirier
ing Marin
Opening
6
FRIDAY,
and Manufacturers
Exposition. Dreamland Auditorium, Post and Steiner
12
P.M.
Grand President.
Hard-Rock Drilling Championship Contest
preliminaries. Crissy Field at the Presidio.
dent of Bridge District.
:00 A.M.
Massed flight over Bridge by 500 planes
Navy aircraft carriers Ranger, Lexington and
Saratoga and battleships 60 miles out at sea. The greatest massed air flight ever made over San Francisco
with planes in battle formation.
9:30-11:15 A.M.
Review of Colorful Cavalcades from
1 1
from
Canada, Mexico, Western States and California Counties at Crissy Field in the Presidio. Reserved seats to
grandstands $1.00.
Bridge Opening Ceremonies at Crissy Field.
11:30 A.M.
Francis V. Keesling, former Bridge Director, speaker of
the day. Talks by Joseph B. Strauss, chief engineer,
leading clergymen, officials and distinguished guests.
Chairman Arthur M. Brown, Jr., presiding.
ISLSiSiSJLSiSLjLJLSLJiJiSLSLSiSLSLSlSLSiSLSLS^^
———————
——
—
—————
—
A
—
rrsiTHTTrrrBTnnnnrinnr
HESTA PROGRAM
—
Noon Opening of Golden Gate Bridge to Traffic.
Accompanied by booming of cannons, and blowing of
whistles ail over San Francisco and Marin County.
Traffic will move over Bridge simultaneously from San
Francisco and Marin County sides.
Industrial and Manufacturers'
12
2:00 P.M.- -Tennis Exhibitions, Golden Gate Park Courts
6:00 P.M.
Reception to U. S. Fleet and Representatives
of Visiting Nations by the Army-Navy Club.
8:00
3
North Coast Coimcil Meeting,
Commerce.
California State
of
P.M.— ARRIVAL OF UNITED STATES FLEET. The
nightiest armada ever concentrated in an American port
peace-time. All the capital ships of the Navy led by
the battleship Pennsylvania with Admiral Arthur J.
Hepburn, Commander-in-Chief of the Fleet.
3:30 P.M.
Boat Ride on San Francisco Bay for visiting
in
Van Ness
to Fran-
Buchanan,
—
—
ing in a most spectacular display of fireworks. Admission
to grandstands $1.00. All seats reserved.
10:00 P.M.
Grand Labor BaU. Civic Auditorium, with Al
Jolson, Parkyarkarkas, Victor Young, Thelma Leeds,
Tiny Ruffner and Walt Roesner. Given for the families
of those who died that the Bridge might be built. Under
stores.
Chamber
north on
thence north to Marina Boulevard to Crissy Field. More
than 100 gorgeous floats, 100 bands
marching units,
soldiers, sailors, marines
the whole line of march ILLUMINATED. Passing in review at Crissy Field and end-
—
town
P.M.— ILLUMINATED NIGHT PARADE. From
Van Ness Ave. and Union,
cisco ,west to Franklin, north to Bay, west to
Streets. Colorful display of California's varied products,
etc. Floor Shows at 2;45 and 8:45 P.M.
Official Fiesta Luncheon to visiting dignitaries.
1:30 P.M.
Commercial Club, 465 California Street.
Hard-rock Drilling Contest Preliminaries.
1:30 P.M.
Crissy Field. Participants: Miners from Mother Lode and
other mining districts of California and Nevada.
2-5:30 P.M.
Fashion Shows, Entertainment. All down-
2:30 P.M.
(Continued)
auspices of the Fiesta Committee and Golden Gate
International Exposition. Proceeds to go to bereaved
families of workers. Admission $2.50 and $1.00.
10:00 P.M.— Illumination by Fleet.
10:00 P.M.
International Night. San Francisco's world
famed, glamorous, colorful foreign colonies to entertain
with songs, dances and suppers in their individual characteristic national style. Everyone welcome.
dignitaries.
6:30 P.M.
North Coast Council, California State Chamber of Commerce dinner.
8:00 P.M.
Russian Children's Festival, Potrero Hill
Neighborhood House, 953 De Haro
8:00 P.M.
torium.
8:30 P.M.
Professional
Wrestling
Street.
Bouts,
Civic
Audi-
— DAZZLING,
DRAMATIC PAGEANT,
JOHN CHARLES THOMAS,
"The Span
of Gold,"with
famous baritone, and cast of 3000: symphonic orchestra
of 100 pieces, directed by Charles Hart. An outstanding
feature of the Fiesta. Staged at Crissy Field in the
Presidio.
10:00 P.M.
Bridge.
Grand Fireworks
SATURDAY.
Display.
MAY
Illumination
ment, 115 Jones Street.
Day Grand Russian Yarmarka (Russian Fair), Sigmund Stern Grove, Sloat Boulevard and Nineteenth
Avenue. Depicting a bit of old Russia before the revolution and the part Russians have played in the History
of San Francisco. Displaying Russian art and culture
Native Russians in costumes presenting folk songs,
dances and versatile entertainment. Take No. 17 or
car direct to grove; also
K
car.
Day Pacific Coast Invitational Handball Tournament.
Y. M. C. A. Courts, Golden Gate Ave. and Leavenworth Street.
All
Stern Grove.
Handball Tournament
Olympic Club.
Championship Bowling Tournament, 115
8:00
tain of
Jc.nes
—
Championship Pistol Shoot. Chairman CapPohce Charles Goff; Fort Funston Pistol Range,
A.M.
Skyline Boulevard one-half mile south of Fleishhacker Pool. Police Department, Navy and Army Teams
competing. Prizes Golden Gate Bridge Fiesta Plaques
and gold, silver and bronze medals. The crack marksmen of the West in competition for first honors.
off
—
Admission
All
No. 12
Day
Pacific Coast Invitational
Street.
29
Day
30
— Russian Yarmarka. Sigmund
Finals,
All
of
Yacht Regatta. Yachting races. Power Boat
races, and other water attractions. Start and finish lines
off Yacht Harbor at the Marina.
Pacific Coast Championship Bowling TournaAll Day
All
MAY
SUNDAY.
Day
Day
All
All
free.
A.M.
Golden Gate Bridge
Shooting Championship, Lake
9:00
Fiesta Skeet
and Trap
Merced, off Skyline
Fleishhacker Pool. The
world's champion shot gun experts vie for valuable
prizes and highest honors. Chairman, Joseph Springer.
Prizes, silver and gold, silver and bronze medals.
A.M. and P.M.— U. S. Navy Inter-Ship Baseball Championship.
10:00 A.M.
Yacht Races for smaller classes. In San Francisco Bay off Marina. Entries from the entire Pacific
Coast vie for valuable prizes. Can be seen from shoreline of both sides of bay. Chairman, Clifford Smith.
Northern California Horse Shoe Pitching
10:00 A.M.
Championship, Golden Gate Park. Men and women
contestants. Prizes Fiesta Silver Cup Trophies. ChairBoulevard
man, A.
1
F.
mile
south
of
Heuer.
Day Marvelous Marin Fiesta. All Marin County holds
"Open House" Street singing, dancing, entertainment
A.M. and P.M. U. S. Navy Intership Baseball Cham-
Massed Air Flight of Los Angeles Sheriff's
10:30 A.M.
Posse Squardon and Los Angeles Women's Auxiliary
Corps and San Diego Sheriff's Air Posse.
pionship, City Play. 7th and Harrison Streets, Chestnut
and Buchanan Streets, 17th and Carolina Streets.
Arrival at San Francisco Municipal Airport of
11
Aerial Cavalcades from all sections of Pacific Coast.
11:00
.All
——
AM.
Streets.
P.M. Northern California Championship Horseshoe
Pitching, Golden Gate Park.
2:00 P.M— Frontier Days Wild West Show, Crissy Field.
Wild West roping and shooting Hard-Rock handdrilling contest, a really old-time thrilling competition
revived
and for the championship of the West. Also
an Internatoinal Redwood Log-Sawing contest never
seen before in any metropolis. Admission 50 cents.
1
—
—
1
1
A.M.
Special Worship. All Churches.
participation.
California
:00 A.M.
Ewing Field. Masonic Avenue near Geary Street.
Douglas Aircraft of Los Angeles versus Union Espanola
San Francisco. Don Cameron, Chairman.
of
Streets.
1
2
Noon
Gala Yacht Parade
in
San Francisco Bay,
15-
off
Marina.
Championship Cup Games,
:00 P.M.
Ewing Field, Masonic Avenue near Geary Street.
vs.
Oakland. Double header.
Baseball,
Seals
1:30 P.M.
1
California Soccer
Seals Stadium, Sixteenth and Bryant
'JULSLSULOJLajlJLajLSLiLSiSUl&SJUiSJL^^
Army-Navy
Cup Competition Soccer Games,
Streets.
The Sport Thrill
of the Fiesta!!
MIDGET
AUTOMOBILE RACES
(on America's fastest short track)
at->
MOTORDROME
MONDAY AFTERNOON, MAY
2:30 P.
31st
M.
EVENTS INCLUDING THE
50 LAPS
12
MAIN EVENT OF
Smashes !
Crashes !
Cream of the
Pacific
Duel
fior
Thrills
!
Coast Big Track Drivers In a Terrific
the Championship of the Fiesta
DONT
MISS THIS EVENT!
Reserved Seats
Phone Reservations
Now
to
Motordrome, VAlencia 9676
—
By street car take Municipal "H" or White Front car No. 25.
By auto South on Tenth street to Potrero, south on Potrero
—
to
Motordrome.
to Jerrold,
left
on Jerrold
———————
—
—
—————
A
—
nrrinnnnnnrs
nnnnnrTnrinririnsTnnnnnnnnnrinri^^
FIESTA
PROGRAM
—
Memorial Services honoring the memory of
2:00 P.M.
a ceremony
those men killed in building the Bridge
of religious character, with children from all the schools
in
San Francisco and representatives of Organized
Labor participating.
(a) Ceremonies at Crissy Field.
(b) Unveiling of plaque.
(c) Prayer (or dead on Bridge. School children will
drop garlands into the waters flowing under the
Bridge.
2:00 P.M.
Pacific Amateur Association Individual Swimming Races. Chairman, Gus Rissman. Fleishhacker Pool
at Ocean Beach, south of Golden Gate Park. Swimming
—
Races for men and women. Special races for Navy men.
Diving exhibition by Miss Marjorie Gestring, 1936
Olympic Games Women's Low-Board Diving Champion, and Miss Ruth Jump, Women's National High-
Board Champion.
P.M. California Soccer Championship Cup Ties,
Ewing Field, Masonic Avenue near Geary Street.
Marin Music Chest, Forest Meadows, San
3:00 P.M.
Rafael. The San Francisco Symphony Orchestra, Pierre
Montoux conducting, and the glorious voice of John
Charles Thomas, baritone.
Illiunination by Fleet.
8:00 P.M.
8:00 P.M.
Massed Band Concert, Civic Auditorium.
Final Performance of the Dramatic Pageant,
8:30 P.M.
"The Span of Gold," in Redwood Grove Theatre at
2:45
—
Crissy Field, with
GARET O'DEA
10:00
P.M.
JOHN CHARLES THOMAS, MAR-
and cast of 3000.
Gorgeous Fireworks Display and
Illimiina-
tion of Bridge.
MONDAY. MAY
—
ment.
Day —
All
Day
Pacific
31
Coast International Handball Tourna-
Pacific Coast Championship Bowling Tournament, 115 Jones Street.
United States Navy Inter-Ship Baseball ChamAll Day
pionship. Continuing games at city playgrounds at
7th and Harrison Streets, Chestnut and Buchanan
All
and 17th and Carolina Streets.
Golden Gate Bridge Fiesta Skeet and Trap
Championship, Lake Merced, off Skyline
Boulevard, one mile south of Fleishhacker Pool.
Golden Gate Bridge Fiesta Marathon Relay.
9:30 A.M.
Starting at Court House, San Rafael, Marin County,
over Golden Gate Bridge and finishing about 11 A.M.
at Crissy Field, San Francisco. Teams consist of 5 runDistance 18 miles. Prizes: Golden Gate
ners each.
Bridge Fiesta gold, silver and bronze medals. Chairman,
A. Maggiora.
Russian Yarmarka (Russian Fair), Sigmund
All Day
Stern Grove, Sloat Boulevard and Nineteenth Avenue.
A picturesque spectacle of old Russian life and costumes.
Take No. 17 or No. 12 cars.
Decoration Day Parade by United States
10:00 A.M.
Veterans and Decoration of Graves at Presidio. Line of
march from Van Ness Avenue via Lombard Street to
National Cemetary at Presidio. Committee Chairman,
James B. McSheehy.
Northern California Championship Horse
10:00 A.M.
Shoe Pitching, Golden Gate Park.
Pacific Coast Championship Rowing Regatta.
10:00 A.M.
Course of race: Golden Gate Bridge to St. Francis
Yacht Club at the Marina. Best club crews in the West
Streets
9:00
A.M.
Shooting
participating. Prizes: Pacific Oarsmen Association trophies and medals. Chairman, Henry Kantner.
Golden Gate Invitational Swim. Starting at
10:00 A.M.
Lime Point, Marin County. Finishing about 10:30 A.M.
Fort Point Presidio, San Francisco. Distance about one
mile. Fourteen best local open-water swimmers competing. Prizes: Golden Gate Bridge Fiesta fold medal to
each swimmer finishing the race. Chairman, George
Lineer.
10:15 A.M.
Junior Colleges and High School 12-Oar
Cutter Pulling Races. Course: Golden Gate Bridge at
St. Francis Yacht Club at the Marina. Prizes: Golden
Gate Bridge Fiesta bronze medals. Chairman, W.
Lenhart.
11 A.M., I P.M., 2:45 P.M.— California foccer Champion
Cup, Ewing Field, Masonic Avenue near Geary Street.
12 Noon
Firing of National Salute at Presidio.
Streets.
P.M. Baseball, San Francisco Seals vs. Oakland.
Double header. Seals Stadium, Sixteenth and Bryant Sts.
Walter Mails, Master of Ceremonies.
1:30 P.M.
Grand Military Parade. The Eleventh Cavalry
from the Presidio at Monterey consisting of 500 mounted
soldiers
ofEcers and enhsted men from the Fleet
the
largest naval marching unit ever seen in San Francisco
1:30
—
—
—
—
colorful National Guard battalions
California Grays,
Boy Scouts, Sea Scouts, semi-military organizations pan
in review before Crissy Field grandstand. Line of march
from Van Ness Avenue and Union Street, north along
Van Ness to Francisco, west to Franklin, north to Bay
Street, west to Buchanan, north to Marina Boulevard,
and thence west to Crissy Field to reviewing grandstands. Admission free to grand-stands.
2:30 P.M.
Midget Motor Races at Motordrome, Bayshore
Boulevard and Army Street. All the thrills and spills of
auto racing. Popular prices.
3:00 P.M.
United States Navy 12-Oar and 8-Oar Cutter
Pulling Races. Man-of-War Row, San Francisco Bay
south of Ferry Building. Crews from battleships and
cruisers. Prizes: Olympic Club Trophy for 12-oar battleship crews; Golden Gate Bridge Fiesta Trophy for
8-oar cruiser crews. Chairman, Joseph Hickey.
8:00 P.M.
Illumination by Fleet.
8:30 P.M.
Professional Prize Fights. Feature bouts. Civic
Auditorium.
—
TUESDAY. JUNE
I
Day Pacific Coast Championship Bowling Tournament, 115 Jones Street.
All
All Day
U. S. Navy Inter-Ship Baseball Championship,
City Playgrounds. Admission free.
Exposition.
Dreamland Auditorium, Post and Steiner
Streets.
2:30 P.M.
Children's Spring Festival, Crissy Field at the
Presidio. Under auspices of San Francisco Recreation
Commission. 15,000 children in gala, colorful, inspiring
Folk Songs, Dancing, Music and Sparkling Entertainment. Adults 25 cents, children 10 cents.
4:00 P.M.
Presentation of Plaque of General Liggett to
the City of San Francisco by Army and Navy Club (City
Hall). Presented by Commodore George Bauer, president, Army and Navy Club. Received by Mayor Angelo
J.
6:30
Rossi.
P.M.— Dinner
to
Warrant
Officers of
U.
S.
Fleet,
Francis Yacht Club, Yacht Harbor.
8:00 P.M.
World's Championship Badminton Match;
Jack Purcell versus Gerry Reed, Burke's Gymnasium,
23 50 Geary Street.
9:00 P.M.— Enlisted Men's Ball, Civic Auditorium. San
Francisco's tribute to those who served their country.
St.
Two
—
Uniformed men free many thrilling
and entertainment. General admission $1.00.
orchestras.
features
WEDNESDAY, JUNE 2
Day Pacific Coast Championship Bowling Tournament, 115 Jones Street.
U. S. Navy Inter-Ship Baseball Championship.
All Day
Formal Military and Naval Ball. To do honor
9:30 P.M.
to two branches of the Nation's Armed Defense. Elks'
Club, Post Street, near Powell.
Exposition. Dreamland Auditorium, Post and Steiner Sts.
All
UlSJLSLSLSLSiSiSiSLSlJiSUiSUlSlJiSiSiSiSiSlS^
16-
(Continued)
—
CALIFORNIA REDWOOD SEQUOIA BIG TREES
World Famous Dining Room where guests from
all of
and from twenty-five
the forty-eighl states
to thirty foreign countries dine every year
HE CUT
of the dining salon does not do it justice. Many world travelers have told us that it was
the most beautiful and outstanding thing that they had seen during their entire trip around the
world. Someone described it as a "poet's dream of a place to eat." The mountain brook that runs
through the dining room is fed by mountain springs, and the song it sings gives you restful and peaceful
environment.
thousand natural ferns, some higher than you can reach, nestle in the banks close to the
water. The dining room is enclosed with the Redwood in its natural state. View of Dining Room available
to Diners only.
/^^
k3/
'
j
A
RECREATION AMID SCENES OF NATURE'S BEST OFFERINGS
THE LODGE
has just completed several very modern cabins with bed room, dressing room and bath and cottages
with living room with fireplace, bed room, dressing room and bath and shower. All of the new cottages are equipped
with Beauty Rest mattresses and each has an individual porch.
The dance floor is large and roomy, a maple spring
floor adding to the charm of the dance. The ball-room has a large fireplace built of natural boulder rock and the lighting
arrangement is alluring.
Can you imagine anything more exhilarating than a dip in the beautiful swimming pool
located on the grounds? The atmosphere, warm and delightful, impels a plunge. The pool is filled with clear as crystal
mountain water. Patrons swim in this pool every day during the season. It is free to our guests.
Tennis courts are
available on the grounds of
LODGE.
Great mountain trails for horseback riding. Seventy-five miles
of these trails invite you. Saddle horses are available and riding instructors are at your disposal. Regulation charges for
both horses and instruction.
Tennis, hunting and four golf courses are easily accessible over beautiful scenic paved
ALL YEAR.
highways.
.
.
.
.
.
.
.
BROOKDALE
.
.
.
.
.
.
.
.
.
.
OPEN
Correspondence invited from fraternal,
Cottages and
.
Rooms
RATES: American
all
educational and ciiic organizations
heated and modern.
Plan
(Room and Meals
cluded), from $5.00 to $10.00 each.
Also European Plan.
social,
On
S.
P.
Weekly
Bus Line
to
HERE ABOUNDS ETERNAL SUNSHINE
in-
who
are seeding a place well equipped for outings.
BROOKDALE LODGE
Phone Boulder Creek
CAMP, Managing Owner
rates.
Brookdale, California
door
DR.
F.
K.
SOFT REFRESHING BREEZES
13
NATURAL BEAUTY
jTTTOTrrrinnnnnsTSTnrHTnr""
'THE SPAN OF GOLD"
o^
Pageant of The Golden Gate Bridge
MAY 27—28—30 — 8:30 P.M.
At Redwood Grove Theatre,
Crissy Field, Presidio
Book and
Musical Score By
By
Lyrics
WILBUR HALL
CHARLES HART
Soloists
JOHN CHARLES THOMAS
MARGARET O'DEA
Staged By
WILLIAM
(Note:
accuracy,
Historical
H. SMITH, JR.
costumes and chronology have been modified to meet stage and acting
requirements.)
Manager
Production
KENDRICK
VAUGHAN
Stage Management
Director of Pageantry
James J. Gill
James C. Morgan
Robert
Personnel Direction
William J. Varley
Rose, William C. Todt
L.
Speaking Cast
Varnum
Donald A. Breyer
R. K. Hunter
Jack Moyles
Paul
Stanley G. Breyer
Speegle
Paul
PRELUDE
VOICES OF
Achievement
Keenan
Charle
Tradition
AN UNSEEN CHORUS
Each of the following episodes
EPISODE
1.
INDIAN
I
Dwight Curo
is
EPISODE
LIFE
The Medicine Dance.
1.
2.
(Arranged by Le Barrie Studio.)
3.
2.
The Summons to
a
Council of the Chiefs
The Chief
--
3.
Lesli'
ack
4.
The Tribe Departs.
III
— DAYS OF THE DONS
The Guests arrive for
a
Fiesta.
Traders display their goods.
A Bolero is danced.
(Arranged by Le Barrie Studio)
Fremont Arrives and is Greeted by the Don.
Edward Couvarubias
John Buttomer
The Don
Fremont
Gerald McGavran
The Messenger
Charles Mason
Promise
announced by Tradition.
5.
Song, "La Culpa"
6.
The Fandango.
Margaret O'Dea
EPISODE
II
— THE CONQUISTADORES
(Arranged by Le Barrie Studio)
I
.
The Cross
is
Raised
in
the
New
Land.
EPISODE
2.
Ayala Reports to Rivera and Serra.
1.
Edward Scharetz
Edward Jacobson
John Charles Thomas
Ayala
Rivera
Serra
3.
2.
Song, "Prayer of Father Serra.'
3.
John Charles Thomas
4.
The
March of the
Theatre Project.
Missions
Chorus,
IV
— THE
RUSSIANS— FORT ROSS
A
Settlement is Growing.
The Envoy announces the failure of his Plea.
Michael Vajenoff
The Envoy
Serge Donskoy
The Priest
Anatole Kanshin
A Russian
Songs of the Fatherland.
(Excerpt from "Sadko" arranged by
Paul Shulgin)
Federal
4.
Spain
(Continued on Page
Commands them
18-A)
to Leave.
PAINTING BY IRVING SINCLAIR
This Beautiful Oil Painting of
Gate Bridge
UNION
OIL
Golden
on heavy
coated paper, suitable for framing
(newspaper size), nnailed to any point
COMPANY
in
OF CALIFORNIA
U.
S. or
in
full
Canada
50 <
color,
for
GRAVURE CO.
325 Minna Street
San Francisco, Cal.
PACIFIC
SODIUM VAPOR LUMINARIES
PROVIDE
THE EFFICIENT HIGHWAY SAFETY LIGHTING
of the
GOLDEN GATE BRIDGE
and
the
SAN FRANCISCO-OAKLAND BAY BRIDGE
GENERAL ffi) ELECTRIC
"THE SPAN OF GOLD" ^Contmued
c^
EPISODE V
1.
2.
Pageant of The Golden Gate Bridge
— THE BEAR FLAG REBELLION
EPISODE VII— THE BUILDERS
Mission Bells sound an early service and Vallejo
salutes the Flag.
The Immigrants
and are welcomed
arrive
by
Vallejo.
1.
2.
Burt Bishop
-
Immigrant
Edward
_
J.
The Children's Dance.
(Arranged by Lucille Byrnes Studio)
4.
The California Republic
5.
Song,
"Bull
is
Arrival of
I.
A
Mi
is
Carriage drives past and the Stage
tells a
American
Ralph Castberg
Statehood.
5.
The Town Celebrates.
EPILOGUE
The Message of Tradition.
The Message of Achievement.
from Monterey.
The Message of Promise.
The Hymn of the Rainbow.
— GOLD
John Charles Thomas and Chorus
built for Sutter.
Marshall finds gold
Marshall
Sutter
in
Emmet McFarland
-
proclaimed.
soldiers
VI
arrives.
Citizen the news.
Citizen
Team Man"
EPISODE
2.
San Francisco Street await the
Steamer.
a
4.
John Charles Thomas
6.
A
The Major
The Major
A
McLean
3.
in
arrival of a
3.
Vallejo
Crowds
the race and
tells
Illumination of the Bridge.
Sutter.
John Deasy
Stage Lighting Effects by
Milton Burgkart
_
3.
The workmen overhear the
4.
The March of the Gold Seekers.
Laurence D. Lewis
Chas. J. Holzmueller
William Kimball
story.
^T^^15 61^^19
Sound Equipment Supervision
Properties by
William C. Todt
Carl Langevin
Designer of Costumes
Kenneth G. Hook
O. A. ArrigonI
Settings and Scenery Effects by
Stage and Auditorium Plans and Construction by
Edgar
P.
Nelson,
Clyde Healy and Chas.
Nelson, Design
Green & Co.
Tirey
L.
Ford
J. L. Stuart
Eugene Heyes
The Orchestra
I.
is
directed by the
Composer
Stage Crew from
A. T. S. E. Local 16
Studio of the Dance
ACKNOWLEDGMENTS
Director of Chorus
Fulton, Federal
P.
Manufacturing Co.
Concert Master and Assistant Orchestral Director
John B. Worden
Chas. T. Lucas
Direction of Indian and Spanish Dances
Le Barrie Studio of the Dance
Direction of Children's Dance and Children
Lucille Byrnes
T. Magill
Redwood Trees Construction by
Bridge Lighting Effects by
E.
Company
Sound Technician
Music Project
Director of Russian Chorus
Paul Shulgin
To
To
To
To
18-A
Sherman, Clay & Co. for the Hammond Organ.
Dohrmann Hotel Supply Co. for properties.
Blindcraft for baskets.
Railway Express for the Stage Coach.
]
"GEAR-AR-DELLY"
Say
iHAI
IBS
Vendor
CREAM CAKES
5^ MILK CHOCOLATE 5^
Made
GHIRARDELLI'S
D.
to the
AM COCOA.
by the Makers of
GROUND CHOCOLATE
GHIRARDELLI CO.
Ui
;4^'^
NUMALT
and
San Francisco Since 1852
Kennel ClniI
Opening May
31.
1937
South San Francisco
First
Race
— 8:15 each
night
June
May
31st
(Monday)
Grand Opening Greyhound Racing
Baden Kennel Club, South San Francisco.
8:15 P.M.
1st (Tuesday)
8:15 P.M. Greyhound Racing Baden Kennel Club.
June 2nd (Wednesday)
8:15 P.M. Greyhound Racing Baden Kennel Club.
—
iTTinrsTnrsirinnnnnnnnnnnnrvinn^^
"THE SPAN OF GOLD"
PARTICIPANTS
EPISODE
INDIAN LIFE
Lillian
Compagno
Joe Marshall
Al Martina
Eva J. Hartig
Jeanette Hartig
Joe Murray
June Crawford
Irma Cresei
Ed
Castiau
Jack Creedon
C. Colin
E. Colin
Galliano Daneluz
Irene Daneluz
James H. Daniels
Farnsworth
Howard Dimich
Pearl Dimich
Lillian
Donovan
Thelma Abbott
D. Dowrick
A. AUiguie
Alvin Allstead
Linda Dowrick
William E. Drayton
J.
F, Ruth Anderson
Olga Anderson
E. G. Bean
Peter Bernard
F. L. Blank
Edward Borba
Louis Borba
Juanita Bose
Vivian Bose
Lillie Brill
M. Burgkart
George J. Cabus
Frances Cavagnaro
Lillie Cavagnaro
Audrey Chavis
Rose Cirghino
Mary Hennessy
Mabel Henry
Joe
Henwood
Henry G. Eierman
Marian Henwood
Hattie A. Elder
W. Elligeroth
Charles Hickley
Jack Ellis
S.
A.
Emlay
John English
Elsie M. Epting
W. H. Fahlbusch
John Fambrini
Catherine Frank
Mamel Frahm
A. O. Field
Mary Garvey
Marion Georgi
I.
Frank Ghilardi
Cecelia Gibbons
L. H. Gilmour
Marie E. Green
Linda H. Gross
L. F. Guedet
Alexina Hachette
Leila Hachette
John Halloran
Georgiana Harmon
Ellen Hart
Robert Kitchens
Geojean Ingham
Marguerite Irish
Melba
Marge
Irish
Irish
Clara Irish
Ray Janetti
II.
Emerald Madsen
Rose Manford
Carl Mantz
Lena
Mau
Claire Medeiros
Jean Mildred
Albert Mialocq
Charlotte Mialocq
Joe Milson
Sophie Moeller
Irene McCartney
Bertie McConnell
F.
McGavian
Lottie McSaughlir
Thomas McLaughlii
James McNulty
Louis Jenson
Loretta Johnson
Katherine Keating
J. H. Koss
Anna G. Kriner
Bill Kruse
EPISODE
Emile Labataille
Joe Laboviz
Mr. Laclergue
Edmond Lasalle
Helen Litzeblad
Mrs. M. Lyons
Frank McPartland
Emily Nealon
James F. Nelson
Bessie
Neuman
Bertha Peters
Karl Peters
Conquistadores
Soldiers from Sixth Coast Artillery. Fort Winfield Scott
Privates:
Hanley
Loss
Allen
Inspector Merchant
'osTTTBinnnnnnnnnr
o
I
o
a
PACIFIC STATES
FIREWORKS CO.
Geo. E. Billings Co.
312 CALIFORNIA STREET
Day and Night Phone Los Gatos 42o
SAN FRANCISCO
OFFICIAL
AND
PYROTECHNISTS
CosGROVE & Company, inc.
343
TO THE
SANSOME STREET
GOLDEN GATE
SAN FRANCISCO
BRIDGE FIESTA
CELEBRATION
Associate Insurance Brokers
for Golden Gate Bridge
Highway
and
District
FIREWORKS
everything in
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—
WHETHER
tea-bridge or
for cocktail time
social entertaining in the afternoon or
the smart hostess within reach of the
phone, may have on short notice an appetizing variety of delicious canapes
crisp cheese rolls or dainty
triangular closed party sandwiches.
any
evening,
DUCHESS
SANDWICHES
—
serving
—sixty or hundred, luncheons,
FOR
cocktail parties or midnight suppers are made
six
six
more perfect with—FAMOUS
DUCHESS SAND-
WICHES.
For your next party, big or small, call PRospect
2131 for an experienced organization, equipped to
serve your most exacting requirements intelligently
and economically.
PASTRIES
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.
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PRICES
QUOTED
DUCHESS SANDWICH
SAN FRANCISCO
1438
CALIFORNIA
PRospect 2131
11
ST.
I
II
CO.
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2403
GROVE
HIgatel927
ST.
^
nrtnnnnririririnnnrvTrinnririnnnr^^
b
innnnnr\
——
——
••
-BTTa
fl
a
&&6-6-6-a-6-6-6-innrTnrtnnrinfinnrinnr6-tririf^
D—
Section
Jos. P.
Two
McQuaide
SACRAMENTO
Post V.F.W. Drum Corps
C. OF C. FLOAT
Procession of Banners
Three Processions of Parasols
Two
Montie Montana's Mounted Troop, North Hollywood
Stag
Section
DIVISION NO.
A
Staff Officer,
Olympic Club Band
CALIFORNIA OIL
Drum
C
Section
C
The
The
SANTA CRUZ CHAMBER OF COMMERCE FLOAT
Salvation
Salvation
Army Band
Army Marching
D
Section
D
Municipal Railway Drum Corps
Gaucho Club Mounted Troop
RAILWAY EXPRESS AGENCY,
Team
SAN JOSE CHAMBER OF COMMERCE FLOAT
DIVISION NO.
Mounted Troop
Staff
Section
B
I.O.O.F.
Piedmont High School Bagpipe Band
Section
PAQFIC GAS & ELECTRIC CO. FLOAT
D
Band
Section
West
D
Drum d
of
DIVISION NO.
Staff Officer,
DIVISION NO.
Staff Officer,
9
Section
Herbert Benjamin
SUNSET DISTRICT FLOAT
B
B
Union Band
CARLISLE
A.
Section
Section
Richmond High School Band
Pittsburg Junior Traffic Patrol
Italian
Marching Unit
Mission Parlor N.D.G.W.
Mission Parlor Drill Team
SAFEWAY STORES,
D—
Corps
Staff Officer,
DIVISION NO. 10
Officer, J. Thos. McFadden
FLOAT
d Bugle
BLINDCRAFT FLOAT
News
Carriers
Band
B
Utopia Drum Corps, South of Market
Marina Merchants Mounted Troop
MARIN DELL MILK
Section
Girls
Girls
CO.
FLOAT
C
High School Drum Corps
High School Drill Team
OTTO GREULE TUMBLING STUDIO FLOAT
Corps
Section
D
Union Band
B
Staf Oficer, Ross
Mounted Chinese Color Guard
Chinese Band
14
NEGRO BUSINESS ASSOCIATION FLOAT
Massed American Colors
Section
INC.
JOSEPH Harowitz
A
Section
San Francisco
Section
Boy Scouts Scottish Drum Corps
Mounted Troop No. 90
Colonial Boy Scout Drum Corps
Boy Scout Drum
Drum Corps
DIVISION NO.
Drum
LAFAYETTE BUSINESS MEN'S ASSOCIATION
FLOAT
Stajf
FLOAT
Section
MOUNT DIABLO CEMENT CO. FLOAT
A
CO.
FEDERATION OF ITALIAN SOCIETIES FLOAT
D
C—
Union Band
Blessed Amelda YLI Drill Team
Castro Family, Mounted
Section
&
C
Gruppo Giovanile Band
ANTIOCH CHAMBER OF COMMERCE FLOAT
Section
91st Division A.E.F.
13
Louis Goldstein
A
Sunset Post American Legion Drum Corps
Sunset District Mounted Troop
A
GREATER SAN RAMON VALLEY CHAMBER OF
COMMERCE FLOAT
Section
Post No. 23 J Algerian Patrol
COMMUNITY OF SAN FRANCISCO
FLOAT
Alhambra High School Band, Martinez
Contra Costa Sheriff's Mounted Posse
Section
Twin Peaks
FILIPINO
Bugle Corps
CITY OF OAKLAND FLOAT
Section
FLOAT
C
Columbia Park Boys' Club Band
HOTEL CLAREMONT FLOAT
Parlor
Club Band
SLAVONIC ALLIANCE FLOAT
CITY OF BERKELEY FLOAT
Twin Peaks
Pacific
Potrero Hill Marchers
Section B
I.O.O.F. Girls Drum Corps
Patriarchs Militant
SAN MATEO COUNTY FLOAT
Section
FLOAT
A
Southern
A
Section C
San Francisco Boys' Club
INC.
12
Eddie Love
Staff Officer,
Section
DIVISION NO. 8
Officer, BuRR MouLTHROP
Sequoia Union High School Band
Old Glory Post V.F.W. Drill Team
Section
Unit
PEACE BALLOT COMMITTEE FLOAT
Independent Order of Foresters Drum Corps
Independent Order of Foresters Drill Team
Independent Order of Foresters Ladies Drill Team
Louis Oneal's
Corps
INTERNATIONAL LONGSHOREMEN'S ASSN.
FLOAT
Union Band
Juvenile Drill
Drum
Carmen's Union Division No. 1004
Corps
STOCKTON FLOAT
Section
GAS ASSOCIATION FLOAT
Si
B
Section
B
Gustine Chamber of Commerce
Gustinc Drill Team
11
Robert Gray
A
Section
SOLANO COUNTY FLOAT
Section
Gongs
Processions of
CHINESE FLOAT
DIVISION NO. 7
Officer, W. Earl Messenger
Sonora Union High School Band
Kern County Rangers, Mounted
Section
Processions of Lanterns
One
WARRENCRAFT BOAT COMPANY FLOAT
REAR POLICE GUARD
Wright
FINIS
ISLSiSlSLSiSiJUiSiSiSiSUUiJiSiSiSiJUlJ^^
22'A
[Ctpyrithi 1937
Mculmj
BO YES
EDWARDS
HOT
SPRINGS
For Cure
For Rest
For Pleasure
Two
and
blocks from Sonorrn Mission Inn
resorts
other moderately priced
NATURAL HOT RADIO ACTIVE WHITE SULPHUR
MINERAL WATER
A
Natural Alkalizer for Super- Aciiiily
Recommended
Nervous Disorders, Arthritis,
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Swim
in
World's Largest Mineral Water Plunge
SODA FOUNTAIN
DANCING
BAR
BoYES Springs Mineral Water, Carbonared and botded
is
the
All-American Mixer
Phone Sonoma 216
Upper
Upper
left
— Bridge from above Old Fort Winfield
—San Francisco tower. Below —General view,
Scott.
right
24-A
Upper
center
— Massiveness
of
the
giant
towers.
showing San Francisco anchorage during coiu-se of
work on South tower, and Marin tower in distance.
construction, in the foreground, with the South pylons, start of
"Talk of the Town"
ANCHOR TAVERN
Open from
We Aim
A. Ql'e
—End
of
F Car Line
Phone Fillmore 9520
to Please
& H. Lew
Phone CHima 1633
DAY & NIGHT STORAGE
Wor^ Guaranteed
528 Jackson St.
-
WE MAKE
ICE
IT
H. V.
THE GREB-BIE SHOP
DRESSES
CREAM
Lunches
also
CARTER CO.,
Inc.
Garden and Golf Course Equipm
BEALE ST.. San Francisco
52
COATS
-
-
HATS
At Lowest Modern Prices
Specializing in Large Sizes
PERSONAL SHOPPING ON
APPROVAL
& REPAIR
Reasonable Charges
Montgomery
831
TEMPTATION
rm.
Montgomery Garage
All
tSt
and our famous
7 a.m. to 2 a.m.
2280 Chestnut St.
25th Ave. and Cle
"LITTLE CORNER"
A. H. Albertson, Prop.
PACIFIC PIPE CO.
St.
Compliments
PRESSROOM WEEKLY
FOLSOM
201
SlS-517
POST
Neptune Meter Company
Thomson Meter Corp.
West
50
New York
ST.
FRANKLIN 3055
ST.
WHAT THEY
SAY
ABOUT
50th
Street
City,
N. Y.
Finocchio's??
Xtaniifactiirers of
THE SURF
Beach
ALWAYS SOMETHING
AND LAMBERT
WATER METERS
TRIIM-NT
at the
DIFFERENT
NEPTUNE LIQUID METERS
Oil
-
Gasoline
-
406 Stockton Stree
Syrup
DOuglas 9222
Hot Water
•
LOWRIE PAVING CO.
I'Aciiic
320 Market
CoAsr Branches
701 East Third
St.
San Francisco
1540—
16th Stkeet
San Francisco
1519 N.
Los Angeles
W. Johnson
Portland,
St.
St.
Compliments
ED KENNY
Oregon
JOHN OLSEN
FLORIST
Phone WEst 0633
1702 DivisADERO St.
LIVE
Cervelli's Cocktail Lounge
at
South
San Francisco
The Industrial
Beautiful
City
Home
and Factory
Sites
Sites
3309 Fillmore
Street, near
Lombard
A
°
bridging
the
Golden GatLj
THE STORY BEHIND THE CONSTRUCTION OF THE SPAN
A
N AGE-OLD
'
*
challenge to the genius of
man
and engineering science has been answered
in
completion of the Golden Gate Bridge.
From time to time during the past century
dreamers have suggested the feasibility of a bridge
across the famous harbor entrance. In 1869 San
Francisco's own "Emperor Norton" in one of his
proclamations "commanded" that a bridge be built
across the Bay of San Francisco, not specifying
where.
It
real
was not
1917 that the proposal gained
until
momentum.
M. M. O'Shaughnessy,
engineer of San Francisco, invited Joseph
then city
The
late
B. Strauss, builder of hundreds of bridges throughout the world, to tackle the problem.
Together they estimated the cost within a practical range and capacity would be $25,000,000 to
$30,000,000, and concluded that the main span
necessary would be at least 4000 feet.
Edward Rainey, then secretary to the late Mayor
Rolph, became interested, and secured support of
Supervisor Richard J. Welch, now a San Francisco
Congressman.
The following
reconnaissance.
year
Welch introduced
a
Strauss
made
resolution
in
original
his
the San Fran-
August 25, 1919, providing that the City and County of San Francisco
cisco Board of Supervisors
undertake
preliminary surveys
with Information necessary for a
to
more
furnish
Strauss
definite study.
Further studies by Strauss followed, and findings
were printed in a booklet Issued jointly over the
signatures of Strauss and O'Shaughnessy.
On December 20,
W. Weeks notified
1924, Secretary of War John
the committee of the War
Department's approval of the project. Actual Incorporation of the Golden Gate Bridge and High-
way District was delayed by litigation instigated by
opposing interests until December 1928.
Boards of Supervisors of the various counties
citizens had voted to become a part of the
whose
District appointed directors who held their
meeting January 23, 1929, and organized.
Proposals were Invited from eleven of the
Nation's leading bridge engineering firms. After
an analysis Joseph B. Strauss of Chicago was selected on August 15, 1929, as chief engineer.
Leon Molsseiff and O. H. Ammann of New York
and Prof. Charles Derleth, Jr., of the University of
California College of Engineering were named as
consulting engineers.
The
board met in San Francisco
and determined upon the basic
design of the bridge. Subsequently, in accordance
and estimates In June 192 The late
Mayor Rolph showed his enthusiasm by issuing a
call for a mass meeting at Santa Rosa January 13,
1923, to consider ways and means of carrying the
1
.
project forward.
Representatives of 21 counties attended, and the
Bridging-the Golden-Gate Association was formed.
A
was introduced
in
1921 in the California
an incorporated bridge district to finance, construct and operate the project
as a public toll bridge. State Assemblyman Frank
L. Coombs of Napa was the author of the bill,
which became a law the same year, and was
amended in 1925 and again in 1931.
bill
Legislature,
creating
the spring of 1924 San Francisco and Marin
Counties made a joint application to the government for a permit fo bridge the Golden Gate.
In
The Army Engineers held
cisco
May
16,
a hearing
In
San Fran-
with provisions of the bridge act, a three cent tax
was levied on taxpayers and later a two cent tax.
This was used to cover preliminary engineering,
legal and other work.
A
field staff
fications
made
was organized by Strauss and specifor
diamond
drill
borings to deter-
mine conditions for piers and anchorages.
mine conditions for piers and anchorages.
Bids for
On February 12, 1930, the engineering board
met and passed on borings and presented them to
the board of directors with a preliminary report of
the geologist. Prof. Andrew Lawson of the Univerof California.
April 15, 1930, application was made to the
Secretary of War for approval of the approach
road plans through the two military reservations.
On May application for approval of the bridge
clearances for navigation were filed.
On
I
Shipping Interests asked a special hearing on the
Army Engineers
June 30, 1930. On August II the same year the
War Department Issued the final permit fixing the
clearances, which was held by the
clearances.
In November 1930, the proposal for a $35,000,issue was submitted to the voters of the
counties comprising the district, and the issue carried overwhelmingly. Bidding plans were prepared,
and first bids received in July 1931.
taxpayers
suit followed before the work was awarded, and a
final court decision favoring the district was given
in July 1932.
000 bond
A
On
January
5,
1933, actual construction of the
Bridge was begun.
1924.
.a a.a-g-aji-aj.8.fl-fl.B-i)-(i-fl-fl
engineering
shortly afterwards
sity
After lengthy studies, Strauss submitted a preliminary sketch
first
OQOpgB BaoooooogBOflooQooopooQOflnoaoooonoflOQPQPO BOQQQOQooQQoo
25-
q o_p_J
———
—
——
NIGHT PARADE
FIESTA
SATURDAY MAY
29,
STARTING
8
p.
i
c
m.
PARADE COMMITTEE
W.
H.
MOULTHROP
Parade Director
Assistant Parade Directors
Seth
Butler
L.
Edward
Adjutants
Siller
L.
Cyrus Voorhies
Harry Voorhies
Chief Aides
Harry Ridgway
E.
Guidotti
J.
MARCHING CONTINUITY
DIVISION NO.
Stag
Section
William
Officer,
A
Police
Band
Police
Drum
Quinn
1st
Reno Rodeo Color
Reno Rodeo Uniformed Mounted Troop
Wm.
J.
Police Color
Police
Qumn, Mounted
Section
Guard
Company
Seattle,
Section
DIVISION NO.
Stag
Band
San Francisco
Sheriff's
Mounted
Section
Posse
F.
Merriam, Mayor Angelo
J.
Rossi
M. Brown, Jr.
Admiral A. J. Hepburn, USN and Aide
Rear-Admiral A. St. Clair Smith, USN and Aide
Major General Geo. S. Simonds, USA and Aide
Brig. General Douglas McDougal USMC and Aide
Parade Staff Radio Car
General Chairman Arthur
DIVISION NO.
Stag
Officer, C. C.
MARVELOUS MARIN,
Section
C
—
RUSSIAN RIVER RECREATIONAL REGION
FLOAT
Joan of Arc Institute YLI
Wilson
Section
Officer,
5
John Pettit
A
Hopland High School Band
Band
Marching Unit
MENDOCINO COUNTY FLOAT
QUEEN'S FLOAT
Willits
Section
Drum Corps
B
LAKE COUNTY FLOAT
3
Section
Jack Simmons
C
Fortuna High School Band
HUMBOLDT COUNTY FLOAT
A
Eureka High School Band
Eureka American Legion Drum Corps and Band
Kitsilano Bnys" Band, Vancouver, B. C.
DENVER, COLORADO, FLOAT
GARBERVILLE
Section D
B
Provo, Utah, High School Band
C.
OF
C.
FLOAT
Service Post No. 97 Drum y Bugle Corps
DEL NORTE COUNTY FLOAT
SALT LAKE CITY, UTAH FLOAT
JUtH-g-a-iLg-g-gJi B,B.g_PJJ)a
Corps
DIVISION NO.
StaS
D
DIVISION NO.
Drum
NAPA COUNTY FLOAT
12th Battalion Marine Corps, Reserve Band
12th Battalion Marine Corps, Reserve Unit
Staff Officer,
FLOAT
Redman Order Indian Costume Guard
Castro Parlor N.S.G.W. Drum Corps
Sonoma County Mounted Troop
Precita Parlor N.S.G.W. Drum Corps
C
California Grays,
California Grays,
INC.
SONOMA COUNTY FLOAT
United States Navy, Battleships and other units
B.
Tamalpais High School Band
THE LANG REALTY CORP. FLOAT
St. Vincent's Unit CYO Drum Corps
2
Bradley
Major J.
MARKER
Sea Point Parlor N.S.G.W. Drum Corps
Lagan Institute Y.L.I. Drill Team
Tamelpa Parlor N.D.G.W. Drum Corps
B
Officer,
ASSN.
B
SAUSALITO NEWS FLOAT
A
Stag
Section
San Rafael High School Band
California Nautical School Marching Unit
6th Coast Artillery Band
6th Coast Artillery Battalion
1 1th Cavalry Band (Monterey)
11th Cavalry Battalion (Monterey)
Section
4
W. Boney
A
REDWOOD EMPIRE
Chief Engineer J. B. Strauss, Wm. P. Filmer, Pres. Golden
Gate Bridge and Highway District
Section
Officer, Ed.
Fresno State College Band
Governor Frank
Section
Participation
B
Official Fiesta
Section
Washington Drum Corps
Washington Drill Team
E
Oregon
In Automobiles
Section
D
Seattle,
of Foot Policemen
Parade Director W, H. Moulthrop, Mounted
Parade Staff, Mounted
Section
Bearers
RENO RODEO FLOAT
Company
Section
C
Battalion Canadian Scottish Band, Victoria
CITY OF RENO, NEVADA FLOAT
Corps
Chief of Police
Mounted
Mounted
Section
1
J.
8.0.8XB-8J,g.P.P.g-g,0JL0-0JL(ULlUJLOJULgJLflJU)JLOJL^^
26
—
——
——
DIVISION NO.
Section
DIVISION NO. 9
Wright
6
Staf Oficer, Ross
Eddy Martin
Staff Officer,
Section
Mounted Chinese Color Guard
Two
B
Two
DIVISION NO.
C
Section D
Stanislaus
Olympic Club Band
CALIFORNIA OIL & GAS ASSN. FLOAT
Section B
91st Division A.E.F.
Drum Corps
91ST DIVISION FLOAT
E—
Lodi Union High School Band
Loyal Order of Moose Drill Team
of the
Moose
Drill
Lodi Post American Legion
Staf
C
Section
Union Band
Team
Drum Corps
McKinnon
Institute
Columbia Park Boys Club Band
Columbia Park Boys Military Unit
PACIFIC GAS
Drill
Islam
C
Drill
SAN MATEO COUNTY FLOAT
D
Team
Islam
Islam
Islam
Section
The
Section
Emeryville Industrial Post No. 1010 V.F.W.
Emeryville Post Auxiliary Drill Team
Temple Shrine Band
SANTA CLARA COUNTY FLOAT
Team
Temple Patrol
Temple Chanters
Temple Arabians
B
Salvation
Junipero Serra
Drum Corps
Section E
Toto's Pup Tent No. 8 M.O.C. Drum Corps
Gen. Jacob Smith Post No. 83 Auxiliary Drill
Louis Oneal's Mounted Troop
Army Band
YLI Drill Team
BLINDCRAFT FLOAT
Section C
San Francisco Sciots Band
San Francisco Sciots Libyan Guard
Golden Gate Patrol No. 1 50
Rincon-Gabrielle Parlors N.S. 6? N.D.G.W.
AHEPA
NEGRO BUSINESS ASSN. FLOAT
Section
A
CITY OF BERKELEY FLOAT
DIVISION NO.
B—
Berkeley Post American Legion
Section
C
Canadian Legion Drum
San Francisco Hussars
&
Ulster Ladies Drill Team
Cork Ladies Drill Team
I. R. A. Pipers Band
D
RAILWAY EXPRESS AGENCY,
Alhambra High School Band, Martinez
MT. DIABLO
CEMENT
CO.
FLOAT
FLOAT
Uniformed Marching Unit
Sacramento Branch No. 29 Italian Catholic Federation
Drum Corps
Italian
F
Livermore Eagles
INC.
B
Gruppo Givvanile Band
Section
Section E
Fraternal Order of Eagles Drum Corps, Crockett
Castro Family Mounted Troop
Section
A
San Francisco News Carriers Band
United Irish Societies
Bugle Corps
CITY OF OAKLAND FLOAT
Section
12
Staf Oficer, Herbert Benjamin
Drum Corps
HOTEL CLAREMONT FLOAT
Section
Drum Corps
D
Mission Parlor N.D.G.W. Drum Corps
Mission Parlor N.D.G.W. Drill Team
Phil Sheridan Council YMI Drill Team
Mission Parlor N.S.G.W. Drum Corps
San Francisco Mounted Troop
DIVISION NO. 8
BuRR Moulthrop
Officer,
Piedmont High School Bagpipe Band
Section
11
Frank Field
ISLAM TEMPLE BANNER
Nevada City High School Band
Old Glory Post V.F.W. Drill Team
San Mateo County American Legion Auxiliary
Section
Officer,
A
Section
MacFarlane Nut Company, Bagpipe Band
Staf
ELECTRIC CO. FLOAT
DIVISION NO.
Staf
B
CITY OF ALBANY FLOAT
Section
8C
Drum Corps
Team
SANTA CRUZ CHAMBER OF COMMERCE FLOAT
Section
Drum Corps
Section
A
Order of Eagles
Team
Drill
INTERNATIONAL LONGSHOREMEN'S FLOAT
D
DIVISION NO. 7
Oficer, W. Earl Messenger
Santa Cruz Fraternal Order of Eagles
YLI
Carmel Institute YLI Drill Team
Carmen's Union Division No. 1004
LODI GRAPE & WINE FESTIVAL INC. FLOAT
Fraternal
A
Section
County Boys Band
SOLANO COUNTY FLOAT
Section
10
Staf Oficer, Robert Gray
Angels Boosters Club Band
Kern County Mounted Rangers
Women
Costume with Lantern
Gongs
in
processions of
CHINESE FLOAT
LOS ANGELES COUNTY FLOAT
Section
Processions of Lanterns
Chinese Band
50 Chinese Girls
San Francisco County Council American Legion Band
Los Angeles County Sheriff's Mounted Posse
West of Twin Peaks Post No. 23 3 Algerian Patrol
Section
A
Section
A
Shasta-Cascade Wonderland Participation
Cowboy Drum Corps
Italian Catholic Federation Drill
LIVERMORE CITY FLOAT
o
Team
FEDERATION OF ITALIAN SOCIETIES FLOAT
(Continued on Next Page)
'Ô-g-g-OJULa-g-fi-iLg-iLa IJgO 08
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8
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o
The Golden Gate Bridge
Is
Opened
(Continued from Page 9)
and of the
link the Bridge makes in a smooth, unbroken
highway between Canada and Mexico.
with California's glamorous Southland,
final
Future generations
will
see with astonishment the
full effect of the Goden Gate Bridge on the development of San Francisco and California and all
Western America, and the cementing of amity and
good will between three nations, the United States,
Canada and Mexico.
To
its
builders
and the engineers and especially
man who conceived and designed it. Chief
Engineer Joseph B. Strauss, is owed a debt that can
to the
Confronted with San Francisco's long record of
world famous festivals of gaiety and joy,
a Citizens Fiesta Committee, appointed by Mayor
Angelo Rossi, undertook the task of making this
celebration of the completion and opening of its
spectacular Golden Gate Bridge, the most spectacular ever held in the West.
festivals,
Under the general chairmanship of Supervisor
Arthur M. Brown, Jr., the committee devoted to its
task the spirit, courage, genius and indomitable
will that is God's gift to San Francisco and San
Franciscans.
Much more than a civic celebration, however,
Golden Gate Bridge Fiesta. It was planned
never be repaid.
of the Golden Gate Bridge demanded a celebration of size and scope commensurate with the Titanic structure. This, months ago,
Completion
this
be and is a giant community celebration in which
the people of the entire Pacific Coast join.
How
San Francisco decided to hold, an unprecedented
triumph and rejoicing the Golden Gate
done
Bridge Fiesta.
erable
—
festival of
is
to
the Citizens Fiesta Committee has
may be seen and heard by the innumeyes and ears of all who will.
well
task
its
SAN FRANCISCO BAY BRIDGES COMPARISON
Golden Gate Bridge
Authorization
Control
Finance by
Total cost
Length, abutment to abutment
Length, with approach roadways
Longest single span
Cantilever span
hieight of towers
Deepest pier, below water
Largest pier
.'Popular vote
Number
of piers
Vertical clearance (Min.)
Vertical clearance (Max.)
Cable length, maximum
Diameter of cables
Weight of cables
Wires per cable
Cable wire lenth, total
Legislative act
Board
District Bonds
$35,000,000
District
8981 feet
7 miles
4200 feet
None
746 feet
118 feet
1
55x300
feet
With fender
main, 29 others
220 feet
246 feet
7760 feet
Employment, man hours
Vehicle facilities
Travel lanes
Six
Work
January
Concrete
Paint
Excavation
started
Bridge opened
Motor vehicles only
and 2 sidewalks
May
l.fl-ILIULSLO-0-BJ)J)Xg-0JLgJLgJlO.8.8,g.O.IULtt.tt^^
27-A
5,
State Commission
Federal loan
$77,200,000
23,000 feet
12 miles
23 10 feet (2)
1400 feet
518 feet average
242 feet
92x197 feet
wall
Two
36 inches
22,000 tons
27,572
80,000 miles
63,000,000 pounds
80,000 tons
330,000 cubic yards
60,000 gallons
51! ,000 cubic yards
25,000,000
Tension per cable
Structural steel used
S.F.-Oakland Bay Bridge
1933
27, 1937
51,
all
types
200 feet
220 feet
(2) 5732 and 4972 feet
283^ inches
18,500 tons
17,464
70,815 miles
42,000,000 pounds
52,000 tons
,000,000 cubic yards
200,000 gallons
6,038,000 cubic yards
54,850,000
Vehices and electric trains
Six on upper deck
Two on lower deck
July 9, 1933
November 12, 1936
1
1
—
TTirrinrrnrsirirtnnnnrinnnrinrri^^
REDWOOD
EMPIRE
ALL-YEAR PLAYGROUND
LINKED BY GOLDEN GATE BRIDGE
ANOTHER
dream comes
true: The Golden Gate Bridge forthe Northbay Redwood Empire counties with
San Francisco Southern Gateway to the Redwood Empire.
The completion of the $35,000,000 Golden Gate Bridge
crystallizes a new era of progressive development and expansion throughout San Francisco and Northbay counties (Redwood Empire).
For years, daring and adventurous leaders in this region,
with the clear vision and courageous determination of their
Western pioneer forefathers, spent freely of their time, effort,
energy, thought and funds
to crystallize sentiment in favor
of the Golden Gate Bridge project, which finally resulted In the
formation of the Golden Gate Bridge and hlighway District.
The Officers and Directors of the Bridge District, together
with the Chief Engineer and staff, have brought this huge
project to successful conclusion, with the support of the Boards
of Supervisors, taxpayers and others in the six Bridge District
ever
links
—
—
counties.
Leaders, comprising the personnel of the Redwood Empire
Association (official highway negotiating agency for the nine
counties) have been a vital factor In obtaining millions In State
and Federal highway appropriations for the construction of the
Redwood Empire System of hiighways, serving the Golden
Gate Bridge.
Difficult engineering
feats characterized construction of
these highways.
Streambeds were moved, rock cliffs and
mountains were blasted, deep canyons and wide rivers were
bridged, big trees were felled and acres of dense forest
undergrowth were hewn.
The Redwood Empire Is duly grateful to State and Federal
officials and engineers for these Improvements.
The ever-increasing volume of tourist and vacationist traffic,
up over a period of years by the Redwood Empire Association's publicity and advertising schedules, "earns" the highways construction appropriations requested by the counties.
This already built-up traffic volume will contribute materially
built
to the financial success of the Golden
dependent upon toll-paying traffic.
Gate
Bridge, which
is
The Golden Gate Bridge forever eliminates the last major
water barrier in the Redwood Empire System of hiighways, an
important network in the Pacific Coast System of hiighways
between Canada and Mexico.
The Golden Gate Bridge and connecting highways will
carry millions of visitors to an extraordinary variety of natural,
scenic and historic attractions and recreational areas through-
out the
Redwood Empire.
The Redwood Empire embodies these nine counties: San
Sonoma, Napa, Lake, Mendocino, FHumboldt
and Del Norte (California), and Josephine County (Oregon).
Southern Gateway to the Redwood Empire
San Francisco
is a gay, cosmopolitan community, yet the dominant financial
metropolis of the West. It is a city of beautiful homes and
gardens, where all outdoor sports are enjoyed the year around.
Sightseers enjoy numerous points of scenic and historic Interest, as well as the scintillating night-life of this colorful and
Francisco, Marin,
—
romantic
city.
28
a a a a n a"6"a'o~fl"inm~o"B"irB e a 8"o'a'fl~(i~(rinnnni
-TTirirsirjnnrtnrinriririnrrTnnn^^
REDWOOD
ooooooooon
aoera'a'a'-^
EMPIRE
ALL-YEAR PLAYGROUND
noted for
many attractive scenes,
Francisco
SAN
great stores and colorful bazaars. San Francisco's foreign
its
its
is
quarters offer intriguing interest.
A tour of the Redwood Empire
world!
You
will
be inspired by
Christ was born
five
—the oldest
tall
like
is
a trip around the
massive redwoods, old when
on earth. One million
living things
hundred thousand acres of enormous evergreen redwoods
(97%
—
of the world's supply) stand
in
the
Redwood Empire.
They are the Sequoia Sempervirens "ever-living".
Imagine driving over improved hard-surfaced highways,
through 100 miles of these mighty forest monarchs! These
graceful big trees reach a height of 364 feet (tallest tree in the
world), a diameter of 25 feet and an age exceeding 2500 years!
Miles of picturesque seashore, dotted with recreational
along the shoreline of
beaches, border the Redwood Empire
the cool Pacific.
—
Fertile
valleys,
rolling
vineyards
colorful orchards,
foothills.
and dominant
mountains add variety to
Redwood Empire trips and
monutours. Two national
ments and hosts of state and
and
fields,
county parks await you.
The
Redwood
Empire
is
—
an all - year playground
comfortaly cool In the summer, crystal clear and a riot
of multi-colored autumn tints
In the fall; evergreen in the
winter; a profusion of delicately
colored blossoms,
greenery and forest verdure
—
the spring
when hillsides
are covered for miles with
in
rhododendrons,
leas
aza-
oxalis
and other wild flowers.
The Redwood Empire
fers coolest
summer
of-
pvuHHny
routings
between San Francisco and
Oregon, Washington and
British Columbia
by highway, rail or motor coach.
—
All types of hotels, resorts,
auto courts and camps are
available,
and purses
to
suit
—from
all
tastes
the great
of San
Francisco and the deluxe resorts of the Northbay
to
the smallest resort or camp.
The mineral springs resorts
of the Redwood Empire rival
the famous spas of Europe in
curative qualities and recre-
metropoltan
hotels
—
_
^
i^fnoti
atlonal features.
'^ C
°-fl-a-a-ii.Bj)_a_9_fl.B.p
b o
o. o.
p.p
gg.ogoaoogaflaflflgg8ooooooaafl.ggggppgcggg gjLOJLJLajLiUULOJULOJULOJULa^
28-A
SMOKE SHOP
AL'S
WINES
Alvino
1
84M
DISTILLERS
DISTRIBUTING
CORPORATION
SANDWICHES
LIQUORS
-
Mesa, Prop.
J.
Miles South of Palo Alto
Yi
year in San Francisco
Importers, Rectifiers
BULLOCK&JONES
GOODWIN CORSET SHOP
COMPANY
340
POST
Anna
Manufactuieis
of
Hunt
S.
Fine Whiskeys, Gins
ST.
494
POST
ST.
514
-
MASON
ST.
San Francisco
SUttcr 7924
and Cordials
Custom-made
and
Phone DOUGLAS 2416
Ready-io-Wear
VENETIAN BAKING CO.
MENS CLOTHES
FURNISHINGS
-
HATS
-
ITALIAN-FRENCH BREAD and ROLLS
LUGGAGE
Panettoni Special
2200
Only Complete Theatrical Serrice
in America
POWELL
TAYLOR
ST.
-
FASHIONABLE DRESSMAKING
PRospect 1643
P/i.
San Francisco, Calif.
GArfield
1277
Francisco, Calif.
THE CLOVER LEAF
CLUB
MODE- ART
DANCE ART CO.
25
San
Pauline Ghione
Brown
Mrs. C. E.
414 Brannan St.
San Francisco
ST.
2067 Chestnut St.
WAlnut 8024
P/ione
ORCHESTRA EVERY NIGHT
Roma
Products Excel for Over 60 Years
Quality Since 1875
Roma Macaroni
Factory
THE HOUSE WITH A COMPLETE LINE
Francisco Street and Grant Ave.
"Headquarters jar Everything Fiesta"
DECORATIVE FABRICS. TRIMMINGS, POSTERS, ACCESSORIES,
FLOATS, NOVELTY HATS,
COSTUMES,
DOuglas 2071-2072
Glenn-Rowe Vending
Machine Co
Visit our Booths at the Industrial &
Manufacturers Exposition, Dreamland
May
EIGHTH AND FINAL WEEK
June 5th
Positively closes
SWING PARADE
Directed by
Max
Smashing Musical
75
IN
THE
CAST
Evenings
at
8:30
Matinees
at
2:30
101
.
.
.
.
POLK STREET
MILLER & LUX
STEEL CONSTRUCTION
incorporated
5an Francisco, Calif,
648 Call Bldg.
Dill
USE
Success
FARM LANDS
POSTAL TELEGRAPH
75
25/
25/
to
to
for
TELEGRAMS
CABLEGRAMS
RADIOGRAMS
-
55/
40/
ALCAZAR
O'Farrell
ALTERNATE
San Francisco, Cal.
JOE GERRICK & COMPANY
Fast
REDWOOD
260
3 Miles South of Palo Alto
CIGARETTES
26th-June 3rd.
1031
Cover Charge
Phone ORdway 3881
W. Glenn
Etc.
$1.50
San Francisco
No
J.
Wholesale and Retail
Auditorium,
-
-
Dc Luxe Dinner
EXCELLENT CUISINE
SU 5368
-
Accurate
Dependable
San Joaquin Valley
and Kern County
CITY
IDEAL
Hiway
101
Alt.
AUTO COURT
A CLEAN PLACE
Phone 1196
-
for
CLEAN PEOPLE
1114 Merchants Exchange Building
&
San Francisco
F.
A.
Tracy
—
A Fiesta, An Island and A Promise
Buena shoals and charted them; they were noted
merely as unsafe for navigation.
At
time the Pacific empire, even in its primilay far beyond Don Manuel's ken
although its elements were there.
this
—
tive state,
Now
has
400-acre
a
island, largest
ever
appeared on the Verba Buena
built
shoals.
by man,
It
came
there through the spouting discharge pipes of
gigantic dredges and it will be there forever, as a
central airport after the World's Fair has
288 days of gorgeous vitality in 1939.
A
ended
its
place for a Pageant of the Pacific, a
that did not exist when Don Manuel was
here sixteen decades ago. An alert, alive empire of
fitting
Pacific
the Pacific, roaring with commerce and luring the
outlander with siren songs of vacation-land.
Who can know all about this Golden Gate International Exposition on Treasure Island, when a
goodly number of its marvels are not quite invented
just yet? Some things are known
It
will
be a
$40,000,000 Fiesta, bathed in mystic light that will
—
NOTHING
the Western world Is more highly
week than the final, spectacular
scaling of a barrier that has, since time began,
defied the passage of man by land
so that he
might enter from the sea.
in
significant this
—
Here, now, the
three-dimensional,
him along
his
way
Golden Gate
has
become
welcoming man and
by sea, by air, or by
truly
speeding
—
—
promise a shrill
of trumpets hailing the onrush of 1939 and Its
Golden Gate International Exposition, which will
entertain an anticipated 20,000,000 visitors on Its
"Treasure Island" in San Francisco Bay.
a
—
World's Fair will carry on -past the strucachievement of the Golden Gate Bridge,
past the steel glory of Its mighty brother that spans
the Bay from San Francisco to Oakland.
This
tural
symbolize the meaning of these Bridges to
Pacific empire that surrounds
them. Three great spectacles In one great harbor!
It
the
will
Western and
foundations the Golden Gate Exposition will present a perfectly-assembled picture,
material as well as symbolic, of Western progress.
Glance for a moment back Into the year 775, when
Don Manuel de Ayala sailed his tiny "San Carlos"
the first vessel ever to pass through the Golden
Gate into this safe harbor. He located the Verba
Even to
Its
I
—
Island as
across
the
a
scintillating
jewel from this
Golden Gate, yet break the
jewel into a million facets.
Facets that will epitomize Western and Pacific
progress in industry and the Fine Arts; in commerce
and in recreation; in methods and in results, in
facts
It
of this significance pervades even
the gaiety of our Fiesta, for It is plain that this
utilitarian spider-web spun across the Golden Gate
In laborious realization of the Redwood Empire's
dream Is primarily a promise, rather than a complete fulfillment. The Bridge is here; Its benefits
are to come.
is
Bridge
land.
Realization
Similarly this joyous Fiesta
paint the
and
will
in
be
fun.
a
World's Fair for
specialists,
and
for
the superficial who will be adequately delighted by
the spectacle without troubling to understand the
specialties. A World's Fair, in a word, for everyone.
In it the unity of the eleven western states will
be bound up within a single spacious exhibit palace,
and
a concentration of their industrial, agricultural
vacation
treasures.
Unity
of
the
Pacific
trade
empire will fill the Island to its granite sea-wall.
Mechanical progress, while fully represented, will
not be allowed to overshadow the portrayal of this
new culture of recreation which began in the West
and is most at home here.
Concrete, steel and wood are mounting jpward
on Treasure Island today, toward the World's Fair
skyline to come. There are twenty months still ahead
before the Fair opens on February 18, 1939, and
every day will see further concentration of the
wonders available in the Western Hemisphere.
Eleven Western States, British Columbia and all the
Pacific nations are enlisted.
So the Golden Gate Bridge Fiesta, a brilliant
celebration of a brilliant accomplishment, is a
glamorous prelude and a promise to the greater
Fiesta In 1939
the Pageant of the Pacific, which
—
transfer an enlarged emphasis from the Construction of a bridge into Its Destiny and its
will
Achievement.
OU)-0.Q-gJIJ)-gJLgJ>-0-g-P-gJLiUJUlJLIUJUULi^^
SLSiSLSULSLSSSJiSULSLSLSLSiSLStJU
29-A
THE BRIDGE BUILDERS
Here we see a few interesring photos of the Bridge builders. No. 1,
2. Another steel worker is busy high above the Golden Gate.
3. A
4. Time out for lunch. 3. Placing reinforcing bars for deck paving.
Steel
workers riveting the deck supports.
painter
6.
on the job 700
feet
in
the
air.
Binding one of the many cable strands.
Golden Gate Bridge and Highway District
WHO'S WHO AMONG THE OFFICERS AND DIRECTORS
—
WILLIAM
San Francisco
P. FILMER,
President of Board of Directors. Native of
New York State; resident of San Francisco
more than
educated
years;
sixty
San
in
President of Filmer
Francisco schools.
1900,
Bros. Electrotype Company since
and secretary of the Cooperative Bindery
Company since 1909.
December 1928,
Appointed
director
elected president of board at first meeting,
and has served continuously
cio
member
of
all
ROBERT
tors.
TRUMBULL,
H.
Novato,
— Vice-president of Board
Marm
of Direc-
Native of California. Spent number
of years
San Francisco
in
and
surance
years engaged
marine
in
in-
shipping business; past 30
in lumber, real estate and
in Marin County. Active
farming operations
in various agricultural organizations,
banks
and other groups.
Appointed
director
December
1928,
Chairman
of bond and finance and celebration committees, member of employment and convice-president of board.
elected
committees.
ciliation
M. BROWN JR.. San Francisco
of Alameda; educated in Alameda
and University of California; vice-
ARTHUR
—Native
schools
president of Edward Brown
Coast general agents for
&
Sons, Pacific
wharfinger on waterfront. State Senaand member of the Board of Superfor many years; elected Congressman from Fifth District in 1926 and has
While member of the Board of Supervisors, on November 12, 1918, introduced
resolution providing for a survey
bridging the Golden Gate, first
declaration on the project.
Later served as one of five members of the
public
official
Citizens'
World's Fair
A.
R.
mittees.
committees.
of Iowa. Educated in St. Michael's and Santa Clara University; entered
newspaper field and worked in Cuba, Mexico and Alaska; returned to California and
now publisher of Ukiah Republican Press;
member of State Board of Prison Directors.
Appointed
director
December 1928.
Chairman of highways, roads and traffic
and printing committees, and member of
auditing, conciliation, and celebration com-
P. DOYLE,
Santa Rosa, Sonoma
Native of Petaluma, educated in
Petaluma, Cloverdale, Santa Rosa and San
Francisco. President of Exchange Bank,
Santa Rosa, since 1916. Served five years
as president of Santa Rosa Chamber of
—
Commerce, member
THOMAS
County
MAXWELL,
— Native
of
Napa,
Napa
England; resident of
of Petaluma and State
Chambers; treasurer of Redwood Empire
Association for 15 years. Operates fruit and
Napa for more than 50 years. Member of
Napa Board of Supervisors for more than
dairy ranches.
Appointed director
and chairman for part of time.
Napa.
Appointed director January 1929. Member of building committee, and chairman
of same since January 1937; also member
of highways, roads and traffic, legislation
and public relations, Sausalito lateral committees, and chairman of committee to
procure right-of-way for road between
Napa-Sacramento "Y" and Black Point
of
20
years,
Engaged
in nursery business at
Cutofl.
HUGO
D.
Native
of
schools
and
NEWHOUSE,
San
San Francisco-
educated in
College of Law,
University of California. Engaged in legal
profession; in charge of Red Cross athlet1919 to 1923; president of Temple
ics
Emanu-El Men's Club; director University
of California Club.
December 1928. One
first supporters of bridge project. Member of auditing, bond, highways, roads and
traffic, finance committees, and committee
Cutoff to connect with Bridge.
to
JOSEPH
McMINN,
Healdsburg, SoSonoma County,
parents having crossed plains with ox
teams. Operated stock and fruit ranches in
A.
noma County
—Native
Sonoma County
Francisco,
Hastings
schools; entered
of
until retirement
from
ac-
ranch life; served as city trustee and
later mayor of Healdsburg; 14 years as
county supervisor, and an unexpired term
tive
as
sheriff.
Chairman
of
Sonoma County
Board of Supervisors when original petifor formation of district was circu-
tion
Appointed
director
December
1928.
roads
Appointed director December 1933 to
succeed George T. Cameron, resigned.
Chairman of safety committee, member of
finance, mihtary replacements, bond and
and highways,
and traffic committees and committee to
special committees.
Cutoff.
Member
visors.
Appointed
director
December
1928.
of auditing, employment, public
meeting attendance, conciliation, Sausalito
lateral, and rules and policy committees;
member of highways, roads and traffic and
Chairman
printing committees.
HARRY LUTGENS, San Rafael, Marin
County Native of San Francisco. Resided
and educated in San Francisco, Marin and
Sonoma Counties. Publisher of San Rafael
—
president of Redwood EmAssociation for two years; secretary
California Press Association; State Director
of Institutions.
Independent;
pire
Chairman
of
finance
^SJLBJLSL!
30-A
member
and
special committees.
McLAUGHUN.San
P.
1930.
and public relaof employment,
legislation
printing, building,
JOHN
November
director
of
tions committees,
Francisco-
Native of San Francisco; educated in San
Francisco public schools; secretary of Local
No. 85, Brotherhood of Teamsters, and
president of Joint Council of Teamsters;
secretary-treasurer
Highway
of
Drivers'
Council of California; member of San
Francisco
Public
Utilities
Commission;
former U. S. Collector of Internal Revenue, 1921 to 1933, and State Labor
Commissioner, 1910 to 1933.
Appointed director January 1934. Member of building, safety, auditing, bond,
conciliation, highways, roads and traffic,
and special committees.
WILLIAM
D.
HADELER, San Franciscogrammar
Native of California; educated in
and private
business schools and
University of California; State secretary of
California
schools,
Retail
Association;
Grocers
president
of
and Merchants
San Francisco
Grocery Company; president of Northern
California Trade Executives' Association;
executive chairman of Alliance of Retail
Trade Associations; president of Certified
Food Trade Press of America and editor of
California Retail Grocers' Advocate.
Appointed director December 24, 1936.
Member of celebrations, Sausalito lateral,
safety,
nate
and finance committees and
member
alter-
of auditing committee.
HENRY WESTBROOK
JR.,
Smith River,
Del Norte County
Native of Del Norte
County; educated in public schools of Alameda and University of California; engaged in sheep and dairy farming in Smith
—
River Valley since.
Appointed
lated.
father's printing busi-
appointed San Francisco Supervisor
1919 and has served continuously ever
Now president of Board of Super-
Appointed
—Native
County
director
December 1934.
of building, public meeting attendance, auditing, and celebration com-
site
O'BRIEN, Ukiah, Mendocino County
mittees.
Member
Golden Gate Bridge Committee
which secured passage of legislation authorizing creation of the Golden Gate Bridge
and Highway District.
December 1928.
Appointed
director
Chairman of committee on military replacements, and member of bond, and
FRANK
Appointed
lic
since.
served since.
San Francisco-
Native of San Francisco; educated in pub-
in
large
ing second term.
WARREN SHANNON,
ness;
American insurance companies. Member of
San Francisco Board of Supervisors, serv-
several
public
visors
towards
meeting attendance, celebration, and rules
and policy committees.
in
and served
tor,
original
of public
San Francisco-
educated
as
since. Ex-ofli-
member
WELCH,
J.
schools; entered public life early
committees; chairman of
conciliation committee;
County
RICHARD
Native of California;
served
four
December
Member
rules
and
director
years,
1936
of
for
December 1928,
reappointed in
another four years.
and
employment and
policy,
and
conciliation,
legislation
and public
committees, and alternate
ber of auditing committee.
relations
mem-
Daly City Merchants Assoc.
DALY
CITY, CALIF.
Ernest Milo,
Albert H. Boynton,
President
Business
Manager
David Willard Johnsen-III
Occidental Hotel
SANTA ROSA,
r-amous
jor
new moderate
CALIF.
hospitality
and
priced Coffee
Shop
its
$2.50
Rooms with bath or shower
Rooms without bath— $1.50 and $2.00
W. W. MADISON
Manager and Owner
mI
Compliments
ol
A
FRIEND
Official Costumers
— TO —
Golden Gate Bridge Fie
GOLDSTEIN
&CO.
989
MARKET STREET
GArfield 5150
San Francisco
All
costumes designed and produced
in
San Francisco
"68 Ynirs in San I'-ranaico"
:
AZ»MORE
H
Comphmrnls
SCHOOL OF DRESS
Golden Gate
Pattern Cutting, Grading, Designing,
Dresimaking, Tailoring, Power
Machine Operation.
DAY AND EVENING CLASSES
UNderhill
MARKET ST.
117»
H.
Bridge
of
.
.
.
McMAHAN
F.
INDEPENDENT LAUNDRY
and
Route "A"
4176
Highway District
Quality Pork and Sausage Co.
PARMETT.Inc.
TO
5c
POLK
2123
ST.
Bet.
Mantijacttirers of
ADMINISTRATIVE STAFF
STORE
$1.00
Broadway & Vallqo
—
JAMES
REED, San Francisco
General
Manager. Native of Ohio; graduate of
S. Naval Academy; following sea duty
selected for Naval Construction Corps; spe-
HIGH CLASS SAUSAGE AND MEAT
SPECIALTIES
U.
JAMES L CALLAN
209
lEWELERS
POST STREET - San
JOE
Francisco, Cal.
MAGGIO'S
Dl
courses
cial
GROTTO
Massachusetts
at
Institute
of
Technology; shop superintendent at Philadelphia and Bremerton Navy Yards, and in
WOMEN'S DRESSES
For
various other capacities;
naval attache in
South America; superintendent of new construction at Marc Island Navy Yard in
connection with building of tankers, de-
to
all
from $6.95
Outstanding Values.
occasions, priced
$25.00.
All
Sizes.
140 Geary St., Second Floor
DO.
8
and the battleship California; on
assistant director of public works
stroyers,
leave as
for City of Philadelphia.
WHARF
FISHERMAN'S
Verne Lasley
Ralph Glover
3803-P/i«ii«-BAyview 6325
ORdway
Resigned from Navy in 1920, and held
various executive industrial positions since.
Appointed general manager January 1933,
and served continuously since.
W. W. FELT
DELRAY CORPORATION
600
FINE FOODS
BRYANT STREET
San Francisco— Secre-
JR.,
Board of Directors. Native of
Kansas; resident of California 44 years;
educated in Santa Rosa schools; railroad
man for number of years; entered public
life as deputy county recorder of Sonoma
County, serving eight years, then elected
county clerk, and served 16 years.
tary of the
Avenue Beauty Shops
Fifth
Specializing ia
HAIR DESIGNING
and
PERMANENT WAVING
324 CLEMENT
POLK STREET
1643
ORdway
ORdway
0721
0722
During war conducted both
Market
FANCY FRUITS AND PRODUCE
Hill Fruit
in Sonoma County, also acted as
Federal fuel administrator. Federal super-
D. Birnbaum
POLK
1630-36
&
visor
ST.
of
explosives,
Council
Liberty
Co.
San Francisco
of
Defense,
member
of County
and participated in
ORdway
ORdway
1342
Old Nob
Hill
0721-22
Market
WHOLESALE & RETAIL BUTCHERS
A. Bottaro
1630-36
Ma
POLK
&
ST.
San Francisco
Factory
Offic
HEmlock
Pho
Co.
1017
530
Gough
St.
Manufacturers
oi
SNO BOY PAINTS
Paints.
Varnishes, Wall Paper
1612
rive a
MARKET
& Brushes
ST.
While and Dine with
a
Smile at
ti
FRESH SEA FOODS
MIRAMAR
FISH
GROTTO
Booths for Parties
Spec alists in Lunch and Fish Dinners
Also a la Carte
Open Until 12 P.M.
2739 TAYLOR STREET
PRospect 5367
Fishermen's Wharf
SAN FRANCISCO
ate
—
New
California
Market
Grocery. Fruits and Vegetables. Meats
2284
Union Street
WEst
5236
509 Adams Street, Santa Rosa,
GArficld 5403
of
Phones
-
Cai-.
Telephone 397
-
GArfield 9493
NOONDAY
CLUB
LUNCH AND DINNERS
CHOICE WINES AND LIQUORS
first
Paul Masoni, Prop.
450
Market Street
-
San Francisco, Cal.
ously since.
GEORGE
A. HARLAN, Marin CountyAttorney for District. Native of San Franeducated in San Francisco and Marin
County, and University of California, and
Hastings College of Law; began practice of
law in San Rafael in 1903; later elected to
BROWN CHEVROLET CO.
AT THE BRIDGE
cisco;
Assembly
one term; attorney for
Marin Municipal Water District.
Acted as advisor in organization movement for Bridge District, and aided in
drafting the act under which the District
was created, and appointed attorney for
the District in 1928, and served continuously since, handling litigation, contracts,
and other matters.
State
WEST PAINT COMPANY
secretary
AND UQUORS
Cross Tracks at Depot
campaigner for Golden Gate
Early
Brndge; drafted ordinance placing Sonoma
automobile club in Sonoma County, and
served in various public groups. Appointed
secretary March 1929, and served continu-
DANCE
Special Italian Dinners
Bond campaigns.
County behind Bridge;
and
Buon Gusto Hotel
BEER, CHOICE WINES
draft regis-
trations
Old Nob
DINE
Lena's
ROY
WEST,
San Francisco— Auditor.
Mexico; educated in schools
there and Stanford University, graduating
from Stanford Graduate School of BusiS.
Native of
ness;
New
active
Near Everything
7th and
for
in
Lion's
International
HARRISON
STS.
MArket 8668
Office: 758-760 Phelan Bldc.
760
Market
St.
San Francisco, Cal.
Phone KEarny 4044-4045
•
THE FAY IMPROVEMENT
COMPANY
as
Junior Chamber of Commerce and other groups. Appointed assistant auditor of District in February 1936,
and promoted to auditor in June the same
year, following death of John R. Ruckstell,
district secretary.
the
first
auditor.
31A
PAVEMENT CONTRACTORS
HIGHWAYS, STREETS
AND SUBDIVISIONS
i
COMMITTEES OF THE GOLDEN GATE BRIDGE FIESTA
MAYOR ANGELO
ARTHUR
M. BROWN, JR., General Cbaii
JAMES ADAM, Publicity Director
ROSSI, Honorary Chairman
General Manager
J.
ERIC CULLENWARD,
EXECUTIVE COM3IITTEE
Golden Gate Bridge and Highway District
William
Frank P. Doyle
Francis V. Keesling
Joseph B. Strauss
P. Kilmer
Robert H. Trumbull
A. R. O'Brien
Warren Shannon
Thomas Maxwell
Clay Bernard
Redwood Empire Association
Gail D. Apperson
H. G. Ridgway
Clyde Edmonds
City and County oi San Francisco
A. J. Cleary
Chief of Police Wm. J. Quinn
Rear Adm. A. St. Clair Smith
John
Chambers
George W. Baker
Mai. Gen. George Simonds
Lt. Col. H. R. Oldfield
Major John B. Wilson
Col. John H. Skeggs
Maj. Gen. James Bre
W. L. Hughson
J.
O'Toole
Col.
C; rlos Huntington
B. S. Copping
Capt. Le
dge
Charle
George D. Smith
Harvey M. Toy
Lt. Com. Ralph Skylstead
Albert Schwabacher
George H. Roos
Marshall Hale
Nathan Danziger
L.
Harold
J.
Graves
I.
Edward D. Vandeleur
Thoma
ul
age
Verdi.
James Bradley
John F. Shelley
William H. Adams
Earl Fisher
Fred Pabst
James Adam
McCurry
FINANCE
Nion Tucker, Chairman
Lurie
Arthu E. Connick
Frank P. Doyle
William Filmer
Earl Fisher
Daniel
Reed Funsten
J.
Murphy
George H. Roos
Cargar
Albert Schwabacher
George D. Smith
Jesse Steinhart
S.
C.
Maddux
Murphy
W.
Cliff
Daniel
ither
p. A.
Walter Hood
George Creel
Clay Bernard
FINANCES
Clyde Healy, Chairman
Frank Hennessy
Anglim
Harvey M. Toy
R. H. Trumbull
Dean Witter
William R. Lawson
William Mcoser, Jr.
EVENTS
Marshal Hale,
Andrew
Gallagher
Yacht Racing
Commodore
Clifford A.
Frank A. Cressey,
Smith
Jr.
Phil Finell
Leon F. de Fremery
Warren H. McBride
Parade
W. H. Moulthrop, Chairman
Seth Butler
Edgar
Nelson
W. Lansing Rothschild
Cy Voorhies
Fireworks
Roland Oliver
Wm. P. Bear
P.
Entertainment
R. A.
McNeill
Leon E. Morris
Pageants
William Smith, Jr. Chairman
Kendrick Vaughan, Manager
Arthur M. Brown, Jr.
Gardner Dailey
Tirey Ford
Wilbur Hall
Charles Hart
Clyde Healy
Kenneth Hook
Ted Huggins
Wm. Lawson
Edgar P. Nelson
Roland Oliver
Wm.
H. Smith, Jr.
Floats
Kendrick Vaughan
Karl Eber
Ernest E. Wiehe
Newspapermen Sports Committee
Harry Borba
Owen
Pat Frayne
Merrick
William Leiser
Dr. A. S. Musante
Albert A. Rhii
Sports
Wm.
M. Coffman, Chairman
Al Katchinski, Secretary
Frank Keneally
Dr. L. Linehan
Gus Brown
J.
Lineras
0. Lindeke
H. A. Loomis
W. Brandt
Harry Benton
Walter Christie
Malrolm MacDonald
Roy
J. Cronin
Roderick Chisholm
Ray Daugherty
John Downey
J. Dearing
Al Masters
E. P. Madigan
P. Maloney
Frank Needles
Kenneth Priestley
Phil Patterson
L. Dinkelspiel
Al Earle
Frank Foss
Frank Geis
Ed. Garrigan
Joe Gaddini
Chas. Hunter
Brutus Hamilton
H. Ingwersen
Lincoln Johnson
Howard Kinsey
Rev. Leo Powelson
L. Stanford
John Shannon
R. Schwerin
Al Sandell
M. Sweeney
L. T. Shaw
R. L. Templeton
Hoyt Wood
D. Watson
Al Santoro
1.
Weinstein
ART and DECORATIONS
Chesley Bonestell
Arthur M. Brown,
Gardner Dailey
Haig Patigian, Chairman
Edgar A. Brown
Hugo D. Newhouse
Jr.
J.
W.
Dwight O'Dell
H. Smith,
Peter A. Ilyin
Otis R. Johnson
Frank A. Cressey, Jr
James Farley
Jr.
J. L. Stuart
Lawrence
J.
Capt. B. P.
Klei
Lam
Julius Girod
LIGHTING
Tirey Ford, Chaiiman
Larry Lewis
Paul J. Ost
Earl Fisher
J. B. Worden
Ralph Wiley
Kendrick Vaughan
MUSIC
J.
Edward Baron
A. M. Bowles
Karl Eber
Emmet Hayden, Chain
John Pettit
William G. Merchant
Selby Oppenheimer
Cliff
Work
32
Alfred Roncovieri
Phil Sapiro
i
IXVITATIOXS and RECEPTION
Warren Shannon, Vice-Chairman
Harry Lutgens
William P. Filmet, Chairman
Lotus
rench
Jess Brilliant
W.
Arthur M. Brown, Jr
Frank P. Doyle
Capt, Charles Goff
D. Hadeler
Francis V. Keesling
John P. McLaughlin
Joseph McMinn
Capt. Lewis Mesherry
Leonard Leavy
Hugo
Newhouse
D.
Coombs, Secretary
Chief Wm. J. Quinn
Thos. J. Riordan
Wm.
G. Shackleton
Leslie C. Tubbs
Richard J. Welch
Henry Westbrook,
Jr.
COIVCESSIOXS
Joseph
W. A. Hargear,
Cumming
Jr
Capt. C. N. Dolan
PUBLICITY
James Adam, Secretary
W.
George Cameron
W. W. Chapin
Bobs Purcell, Progr.
Henry Budde
Frederick
Wagner
William O. Leachman, Program
Al Joy, Vice-Chai
N. Burkhardt
Editor
Btis.
Charles W. Collier
Clyde Edmondson
Ernest L. Finley
Clarence Lindner
John L. Leberthon
Morris A. Penter
William McGill
Lloyd Yoder
Jack Burroughs
Mgr.
Harry Lutgens
Richard Norton
RADIO
Harold
P.
Robert Dumm
H. P. Drey
Deal
Ted Huggins
Fred Pabst
Preston Allen
Ralph Brunton
Lyn Church
Morgan
J. C.
Herb Caen
William Pabst
Harry Elliott
Don Gilman
Hugh Gilmore
Phillip Lasky
Milton Samuels
Darrell Donnell
Bob Hall
Don Thompson
Bill
M.
E. Roberts
Holmes
Claude La Belle
SPEAKERS' BUREAU
Earl Fisher, Chairman
George Thomas Davis
Arthur B. Dunne
Elliot Epsteen
Karl Eber
Matthew Brady
Judge Alden Ames
Abrams
Sol A.
Melbert B. Adams
Wm.
J.
V. Estcourt
Letitia Farber
Earl Fisher
Bruce Fratas
Rose Fanucchi
Robert Miller Green
Ball
Russell A.
Bergemano
Berk
Bill
Isador Botasof
Judge C. R. Boden
Jack L. Blaine
Robert E. Burns
Melvin Belli
Robert H. Bolander,
Nora Blichfeldt
Lewis F. Byington
M. Golden
Sidney Hulsizer
I.
Jr.
Henry
C. Clausen
George N. Crocker
John D. Costello
J.
Al Lobree
Robert Littler
Felix Lauricella
Ben K. Lerer
Leland Lazarus
LaViolette
Fred Mahr
Harding J. McGuire
Judge Theresa Meickle
W.
William M. Malone
Naomi Hammond
Mary
Frank J. McCarthy
Dr. Joseph G. Mayerle
E. F. Maryatt
Judge Twain Michelson
W. Huntington
Judge Walter Perry Johnson
Eneas J. Kane
Mrs. Edward Dexter Knight
Emmet Chapman
L.
Jerome P. Herst
Doris Hoffman
Jerry Hills
Col. Carlos
Judge Frank Deasy
Joseph Deering
Judge Thos. M. Foley, Director
Clifford J. Peters
J. Kenny
Joe Pape
M. Lalanne
Gerald
Edward
J.
Kenny
J.
Wayne
Moran
R. Millington
Walter Mails
Meagher
John T. McCarthy
Marie M. Nilson
T. C.
George Reilly
John T. Regan
Hal Rushton
Harry E. Speas
David E. Supple
Austin Shean
Robert H. Schaefer
Robert W. Scott
Sanborn H. Smith
M. C. Symonds
James A. Toner
Vern Thompson
Mr. and Mrs. A. E. Thuesen
Frank Turner
Russ Westover, Jr.
W.
A. Worthington
Leonard Worthington
Mildred Woloski
P. E. Wilcox
B. O. Selbach
George Stein
PARTICIPATION
PaciBc Cavalcades Waldo Dedi
RIDGWAY, General Chairman
Chairman Events Committee Redwood
Ted Huggins, Chairman Mobilization and Rt
rd
J.
Assn.
RedK
Guidotti,
Parade Coordination
Waldo Ar
Harry N. Christensen, Chai.
President Marvelous Marin, Inc.
Carl Bahr. Chairman International California Redwood
Log-Barrier Sawing Contest
Fred Weddleton, Chairman, San Francisco Cavalcades
Procession Committee
Clyde Edmondson, Executive Officer
C. O. Dunbar, Chairman Waldo Reception Committee
Gail D. Apperson, Chairman Marin County Participation
Chairman Marin County Board of Supervisors and
President Redwood Empire Association Supervisors Unit.
COUNTY CHAIRMEN
Redwood Empire Parade
Participation
Clyde Healy, San Francisco
W. D. Fusselman, Marin
Thomas Peryam, San Rafael
P. Kelly, Sebastopol, Sonoma County
D. Butler, Napa, Napa County
Ed. Haehl, Cloverdale, Mendocino County
J.
W.
Norman Buhn, Mendocino Couinty
L. C. Barnard, Kelseyville. Lake
Earle Mills, Eureka, Humboldt
V. K. Meedom, Crescent City, Del Norte
Morgan, Grants Pass, Josephine
Bullock, Chief Big Horn, Oregon Cavemen.
Grants Pass, Oregon
Andrew Gallagher
George W. Hall
H.
H.
J.
S.
S.
Emmet Hayden
Judge William
Vandeleur
John O'Connell
H. G.
Inc..
Z. Tiffany
De
rvTsinrinrifinrrirsinnnnrirsiririr^^
a a a-
GRANDSTA]\D TICKETS
Leonard
Lionel B. Samuel
Selby C. Oppenheimer
S.
Leavy, Cbairman
Wren Middlebrook
Peter D. Conley
Joseph R. Hickey
TRANSPORTATION and COMMUNICATIONS
Fred Pabst, Cbairman
Fred Boeken
Lyle Brown
T.
J.
DeLasau
Harry Fialer
J.
K.
Hayden
W.
L.
Hughson
Samuel Kahn
Felix S. McGinnis
W. H. Moulthrop
Wm. J. Mulpeters
John Pettit
W.
W.
L. Rothschild
E. Travis
POLICE, FIRE and
HEALTH
Warren Shannon, Chairman
Fire Chief Charles Brennan, Vice Cbairman
Chief of Police William J. Quinn, Vice Cbairman
Sheriff Daniel C. Murphy
ELCERRITO
OAKLAND
FRUITVALE
SAN
MATEO
TO THE GOLDEN GATE BRIDGE
the achievement of centuries
FROM
The Longest Highway Bridge in the World
The Connecting Link to the Valleys
SAN MATEO BRIDGE
WALNUT
Phone
ELECTRICIANS
2416
PIOMBO BROS. & CO.
The Sign
B Y
GENERAL CONTRACTORS
and HAULING
X G TON
I
ELECTRIC CO.
of Service
Turk Street
1571
San Francisco
1809 Fillmore Street
Coast Blue
Pacific
Print
Co.
MoNADNocK Building
Market Street
Room 281
—
Phone DOuglas 1527
San Francisco,
Cal.
THE BARREL INN
139 ELLIS
Francisco
Service from 8 a.m. to 10
ELECTRICAL WIRING, FIXTURES
PHOTOSTAT COPIES
681
— San
Phone WAlnut 6000
AND
p.m.
REPAIRS
Maggini Motor Car Co.
STREET
123
JACKSON
ST.
GArfield 0145
SUNNYVALE TAVERN
Halj Way to Santa Cruz
EL CAMINO REAL AT
SANTA CRUZ TURNOFF
H.
SAFEWAY
SARIN COMPANY
P.
and Car Lot
Groivers, Shippers
64 Pine Street
San Francisco,
SAN CARLOS TAMALE CAFE
On Fillmore
FILLMORE
Just
Off Chestnut
Phone WAlnut 3534
ST.
HOTEL ALTA MIRA
SAUSALITO
A
Bit
of
Beside the
I.
LIFETIME
Calif.
Go Spanish
Let's
3347
THE THRILL OF
A
Distributors of
CAUFORNIA VEGETABLES
JOINS IN
C.
-
off
a
full
week
thrills.
the
joy
Let's
all
in
at
ment
uniting San Francisco
and the beautiful Redwood Empire.
Riviera
.
be the spark
week crammed
celebrating this mighty engineering achieve-
Golden Gate
WALKER
will
A
and gorgeous spectacles on land and sea.
with gaiety,
join
of
Phone 166
Managing Owner
Life Begins
The opening of the Golden Gate Bridge
that touches
|:f;^^HV/;\
IB
S.
Takazawa & Co.
Dealers oj
ORIENTAL WEARING APPAREL
and NOVELTIES
662-670 Grant Avenue
Chinatown
SAN FRANCISCO
-
CALIFORNIA
GArfield 5849
SAKAKI'S
KIMONOS
AND
PAJAMAS
Chinatown Souvenirs
627 Grant Avenue
GArfield
3483
MARIN APPROACH TO BRIDGE
DAIBUTSU
DEALERS
oj
ORIENTAL
CONCRETE
The Bridge is three times the length
the Golden of the Brooklyn Bridge.
Bridge project totaled 254,690
Concrefe
Gate
on
used
cubic yards.
The two approach spans of the
This would equal the displacement
of 10 first-line battleships of 33,000 Bridge are 125 feet long, each, compared to side-spans of 610 and 550
tons each.
feet on the George Washington
It would be sufficient to build two
10-foot sidewalks on sides of the Bridge, New York, next largest suspension span.
highway from Chicago to Omaha.
I
Art Objects
imikmmmmmtmmKmamtmm
Grant Ave.
501
San Francisco, Cal.
Take Home
You will
find here, the largest exclusive Oriental art
goods house
take
home
you to
a True Oriental Gift
in
America— a fascinating and praaical
to your family and
visit
T.
^
to your
gift to
We cordially invite
friends.
this Oriental Bazaar —
pleasant memories added
and dry
it
will
visit to
IWATA &
the
be one of the
Golden West
CO.
Established 1901
In the Heart of Chinatown'
701 Grant Avenue
953 Market
St. (Bet.
San Francisco, Cal.
Phone DOuglas 5463
347 Grant Ave. (near Bush)
Sts.
BFIANCHES
5th and 6th
.
.
.
.
WEEK
FIESTA
IN
MARVELOUS MARIN
May 29-30— Elks
Club, No. 108, San
"20 Years After" Open
House San Anselmo Post, American Legion, Open House, Legion
Log Cabin, San Anselmo.
May 29 Richardson Bay Yacht Club,
Marin Day, Regatta for small sailing boats of bay district on RichI
Rafael,
CLUB RIO
—
Base,
May
all
SU. 6154
30
phere
Valley,
Mill
Chamber
Open House All
Valley
Mill
the gay panorama of modern
the little yellow telegraph
blank has an important position in the
procession.
After almost a century of experiIn
in the beautiful Cardinal
Richelieu
Enjoy
your
Room
ence
in
iness
and
cocktails
at
the
in
the
Venetian Room.
Open All Night
GArficld 0891
San
Franciscans'
An Achievement worthy of
"The City That Knows How"
SUTTER CAB
COMPANY
Golden Gale Bridge
Our Service —
RKUAHLE
•
Sutter
SAFF.
-
DEl'ENDABLE
Cab Company
Phone SUTTfR 30U0
-
Day and Nighi
HER
OF
Mev
ARTHUR RACICOT
SAN FRANCISCO
Many
step.
part
of
Fine Prints on exhibition
at the Studio.
Visitors are wel-
social
It
has
the
become
people's
come between 3:30 and
definitely a
daily
life.
It
Private
showings may
ranged
at
5
p.m.
be ar-
other hours.
weeps or smiles or laughs or says
"Thank You" or congratulates, or
does whatever the public wants it to
do. And it wears an appropriate
dress for any special occasion, de-
41
GRANT AVENUE
Telephone
SUtter
3870
or what not.
To the increasing distinctiveness of
the social telegram. Western Union
has now added low cost. Twenty-five
or thirty-five cents anywhere in the
United States, and only twenty cents
locally, is today's price for the gay
little social telegram, which in a flash
of time spans any distance!
Adv.
BEEDLE PAINT
PRODUCTS CO.
501
SIXTH
The Golden Gate
Citizens'
Committee
Bridge Fiesta
expresses its
appreciation for use of photographs
used in this official program to:
Standard Oil, Company, Associated Oil Company, Redwood Empire
Chief
Engineer, Golden Gate Bridge and
Association, Joseph
Highway
District.
36
B. Strauss,
ST.
at
Bryant
Phone SUtter 1209
—
PHOTOGRAPHS
Lik,e the
St.
Next Ctirran Theatre
adapting
signed to fit into the modern picture,
he it an anniversary, "Commencement Day", a Bon Voyage greeting
Congratulations,
465 Geary
itself to every busneed, the Western
Union telegram knows how to keep
in
famous Venetian Bar
Jennings, Manager
of ComDay.
living,
Dine
distinctive
VÊSTERN UNION TELEGRAM
BRIDGES EVERY PROBLEM
498 Broadway at Kearny
ITALIAN FOODS"
Walter
—
merce,
FAMED FOR THE FINEST OF
this
of
Oub
Open House,
day, Old Mill Park.
Musical Chest Concert at For-
est Meadows, San Rafael, 3 p. m.
John Charles Thomas, tenor.
Memorial Day Exercises,
May 3
Court House, San Rafael, 10 a. m.
VANNESSrS
celebrities
Open House.
—
I
mingle with
in the easy, informal atmos-
Army Bombing
Field,
to
moderns and
the
ardson's Bay.
Hamilton
you
Invites
•
MANUFACTURERS
OF GOOD PAINTS
On Your Way
Visitors H'elconic
to
the
Bay Bridge
YAM ATO
SUKIYAKI IN REAL JAPANESE
ATMOSPHERE
Both Corners of
and CALIFORNIA ST.
GRANT AVE.
Do Not
Fail to Visit
THE QUAINT AND BEAUTIFUL
JAPANESE TEA GARDEN
GOLDEN GATE PARK
AOKI TAISEIDO
1656
POST STREET
The
San Francisco, Cal.
giant
36-inch
cables
of
together by powerful machines.
Golden Gate Bridge were "squeezed"
Photo shows workmen removing spinning
the
apparatus preparatory to binding with
final
wrapping.
Post Salcaya
EXCAVATION
SUKIYAKI
1699
POST
ST.
-
above and below
Earth and rock,
San Francisco, Cal.
water, excavated to permit construction of the Golden Gate Bridge and
its
approaches aggregated 553,000
cubic yards.
Announcing
LAGUNA
.
.
.
Again a surprise for you in the
heart of San Francisco's world
famed Chinatown
San Francisco, Cal.
MISSION
ORANGE
KASHU HOTEL
1701
DRINK
The Juice of the
Fruit
—
SHUN-GETSU-DO CO.
The Chinese Pagoda
Cocktail
JAPANESE CONFECTIONERY
takes
1766 Buchanan St.
DQK
P
t
W
WEst
ACCREDITED TO
<> >
ARMY, NAVY
for
Opening
SUMMER
OPEN TO ADULTS
29 yrs
invites
you
to vssit
The
Dragon Throne
May
THE CHINESE
8.^0
St..
The Twin Dragon
as a
•
21.
prep.: Brilliant success,
2901 California
—
smart rendezvous, distinctly of
the modern manner, but coupled
with the Mystery of the Orient
Room
25th
course.
BOYS, GIRLS.
JUNE
Lounge
place in the sun,
U.
Special 2-YR. course
MENTARY
DAY, NIGHT:
course begins
its
San Francisco, WEsi7069
PAGODA
Grant Avenue
WAVERLY PLACE
CHINATOWN
STEEL Made
Lucca Delicatessen
Possible
O'CONNORS TAVERNS
Our Great
GOLDEN GATE BRIDGE
ITAUAN SAUSAGES AND RAVIOLI
Made
Cocktails Served to Suit
Our Own Kitchen
in
120 Chestnut St.
DOMES'HC
San Francisco,
2262 Chestnut
Calif.
COMPANY
Seri'ice
Golden Sate Garage
Filbert and Fillmore
g&^g&atsr!&. LTD.
Manufacturers of
Always a dependable source
Sts.
and
of supply of Iron
WAlnut 9659
WATER HEATERS
Steel
Oakland
EDGEMONT LODGE
On Your Way
to
Santa Cruz
Mountain Scenery
Beautiful
Hlgate 4224
ATwater 6920
59th & Doyle
20th & Indiana
Room
Market
FINE ARTS
GROTTO.
FISHERMAN'S
San Francisco, Calif.
-
Stall No. 7
Liqttors Served
CASTAGNOLA
MARKET
BROS.
Cor. Broderick and Lombard
LOBSTER
CRAB
SHRIMP
OYSTER COCKTAILS
Phone Fillmore 7280
Live and Cooked Crabs Daily
-
We Welcome You
EXPOSITION
The Marina's Leading
Inc.
Delicatessen
New
6925 Mission Street
Auto Court
Mission
Shop
San Francisco
Camp
San Francisco Auto
Marina Econonny Food
WHARF
ORdway 9565
COMPANY
&
St.
•
-
San Francisco
.
Wines and
Finest
DOuglas 1979
FISH
FURNACES
and
PHOTOGRAPHS OF DISTINCTION
515
Market Street
311
-
Commercial Photographers
Free Delivery
BODELL
D.
703
-
Phone ORdway 2300
SALARY LOANS
J.
-
MORTON
A. M. Castle Company
SAN FRANCISCO
OAKLAND
COCKTAIL LOUNGE
1002 Post
CASTLE
A. M.
Day and Night
You
imported LIQUORS
and
6843 Mission Street, Daly City
Cor. Scott and Chestnut Sts.
New
Open Evenings
San Francisco
until
12 o'clock
Manufacturers and fohbers
Auto Court
Fine Arts Complete Market First and
STREET
6925 MISSION
Last
RANDOLPH 5850
Coming and Going Over
the
AIR CONDITIONING
377 Geary
-
a Specialty
8
Fisherman's
Wharf
-
Foot of Taylor
Phone ORdway 0184
2565 Mission
Ltd.
CRAB AND SHRIMP COCKTAILS
FONTANA'S
Terms
-
Company,
Alioto Fish
Pay the Federal Way"
-
525 6th St.
San Francisco
FEDERAL
Liberal Pay
EQUIPMENT
Phone SUtter 0512
Golden Gate Bridge
APPAREL AND HOME NEEDS
"It's Easier to
JOHNSON CO.
FRASER &
Everything for Your Picnic or Outing
St.
San Francisco
Modern Cottages Deluxe
LOS GATOS, CALIF.
214 Saratoga Ave.
'California's Paradise"
-
PACIFIC ST.
Phone 409
—
Open
GOMEZ
ZZY
Wright's Motor Court
All
Year
— the macaroni
in the factory
sealed
package
made with
100%
pure
Durum Semo-
lina, for finer flavor
more
delicious meals.
and
.
for
.
.
LEW'S COFFEE CUP
1
Columbus
Offer
SAN RAFAEL
also
Fontana's Spaghetti
and Fontana's Egg Noodles
Shop
Jacopetti's Sandwich
No.
"A
Ave., Near Washington
CONGRATULATIONS
Great Achievement by a Great City"
E. Jacopetti
J.
Casinelli
World's
Gambarotta
Founded
1832
RICHARD L ROSSI CO.,
Quality
Royal
Liqueurs
Finest
in
GAMBAROTTA
Inc.
Distributors of
G. B.
GAMBAROTTA
140-142 Davis
& CO., S.A.-LIQUEURS
DOuglas 0960
St., S.F.
Golden Gate & Veteran's
Transfer Co.
MOVING, STORAGE, PACKING. SHIPPING
VERMOUTHS
CHUTES TAVERN
for
M:i.y:(iilffl
Smooth
•
ÊRMOOTBj
Dependable Service
Cocktails
P/ione PRospect 7211
385 Taylor St.
Next
GIRARD'S
Merry-Go-Round
to
Sole Distributors
At The Beach
FRENCH RESTAURANT
Richard
65 Ellis Street
Lunch 35c
-
FAMED FOR GOOD FOOD AND
Dinner 50c
Chicken Dinner, Served Daily, 55c
140
L. Rossi,
Inc.
DAVIS STREET
San Francisco
REFRESHMENTS
Under Same Management
JOHN'S GRILL
63 Ellis St.
GOOD STEAKS
-
-
Since 1908
OYSTERS
-
HANCOCK
FISH
Dinner $1.00
Special
The Hermann
Expert Ticket
Compliments of
Globe
434
Printers
Safe Co.
Club
Social
BROADWAY
HOWARD
main
and
STS.
ROLL TICKETS
San Francisco
TERRACE TEA
BROS.
ROOM
RESERVED SEAT TICKETS
LUNCHEON AND DINNER
Served
in
an
Otit-oj-Doors
Atmosphere
Hours 11-2:30, 4:30-7:30 Sunday 4-7
Manufactured and Installed
DOuglas 9413
334 SUtter St.
ILLUSTRATED
COLLEGE FOOTBALL TICKETS
Cashiers' Vaults
Toll Booth
World Wide Sports and General Neivs Service
TELEFLASH
.
.
Safes, Etc.
for
.
25 Jessie Street, near First
.
GOLDEN GATE BRIDGE
DOuglas 2191
LOUDSPEAKER CORPORATION
1054 Mills
GArfield 0686-7
Tower
San Francisco, Cal.
OTTO ANDERSON WM.
Aron & Company,
J.
A.
ROWE
Inc.
COFFEE IMPORTERS
141
San Francisco
California St.
ANDERSON
Compliments
S.
H. KRESS
939
sROWE
STORES
MARKET STREET
PLUMBING AND HEATING
CONTRACTORS
FOR SALE
At Leading
Furniture
BETTE FRANCIS
Model French Laundry
1467
•
PINE STREET
GRaystone 6909
San Frar
45
BELCHER
ST.
San Francisco
and
Department Stores
BILL
GENERAL CONTRACTORS
SHORE
Phone ORdway 9987
CHOICE FRUITS AND VEGETABLES
fireproof
—
ALL ROOMS HAVE PRIVATE BATH
Colony Wines
Highest Quality at Lowest Prices
Sells
-
Gas
King George Hotel
Italian Swiss
for Less
Free Delivery 50c or Over
1553 Polk St.
Oil
MARKET
BILLIE'S
WILLIAMS BROTHERS &
HAAS, Inc.
Near Sacramento
-
All
St.
Gasoline
-
Rooms Have
Water Pipe Lines
k
SCHIRMER
STEVEDORING CO.
110-1
$2
AND
PER DAY
$2.50
Twin Beds and Corner Rooms $3
Monthly Discount on Above Rates
Merchants Exchange Building
KEarny 4100
San Francisco
Pleasant
Outside Exposure
GARAGE SERVICE
San Francisco
•
PHOENIX HOSIERY
Specialist
Centrally Located
To Downtown
-
Shopping, Theatre District
in
Cadillac, LaSallc, Buick, Olds, Chev.
Standard Stations,
Inc.,
A. B.
AT YOUR
Aiit/iorized Distributor
Smith
MASON
FAVORITE STORE
United Motors
Benton Smith
below
GEARY STREET
334 Mason Street
Merwin, Holtzen & Flora
COMPLETE AUTOMOTIVE
SERVICE
AND
A.
ARMBRUSTER,
Prop.
ORdway
Ph.
SCHWARZ DELICATESSEN
1621 POLK ST., Bet. Sacramento and Clay
San Francisco
IMPORTED * DOMESTIC DELICACIES
Wines and Liquors
RECONSTRUCTION
ORdway
CoR. Pacific and Polk Sts.
Home
-
Cooking
Wholesale
SELECT MEATS
-
-
San Francisco
MORCK
PAINT
BRUSHES
6030-6031
PAUL GOURSAU
Phone ORdway 3767
-
9733
Retail
Painted the Golden Gate
Hotel and Restaurant Business Solicited
REX MARKET
E.
M.
HUNDLEY
BUILDING
Bet.
TOPS
HARDWARE
in Drinl^s
1741
YES, and the San Francisco-Oak-
San Francisco
and
662
MISSION STREET
J.
generations
brushes
RANCHO
high-quality
Herzog
WM.
San Francisco
job.
-
OILS
MORCK
POULTRY
-
has
every
painting
dealer for
MORCK
for
paint
brushes
be a
and
success.
!
HORSTMANN
J.
Ask your
For over
too.
your painting will
PRospect
FERTILIZERS
Phones DOuglas 6386-6387
Bay Bridge,
POLK STREET
San Francisco. Cal.
Wm.
land
three
Sociability
built
THE
SPECIALIST
— I8I4 POLK ST
Washington and Jackson
MORCK BRUSH MFG.
238
-
8th Street
-
CO.
San Francisco
and STOCK-FEEDS
Kohl Building
Phone EXbrook. 0282
SAN RAFAEL
FRENCH BAKERY
F.
RoRDEN'AVE, Prop.
The
Brightest
%
San Francisco
On
the Peninsula
Cinnabar Cocktail Lounge
ORIGIN.-IL
1327
James Boasso, Prop.
BROADWAY
Jedco
OUR SPECIALTY"
Mattress Mfg. Co.
501-507
1055 Fourth St.
Ph. San
and 10
5
BURLINGAME
GENUINE BRENCH BREAD
SEVENTH
Market 4488
\
BRADLEY'S
ST.
Down Town
80
TURK
Store
ST.
San Francisco
Sacramento Valley Market
Rafael 97
FRESH FRUITS and VEGETABLES
DAILY
.
SAN RAFAEL, CALIF.
.
.
.
.
Longest Bar in the World
.
1633
Printed by Reynard
Press, S. F.
FILLMORE
ST.
WELCOME!
Steel Stretches!
When
But
it
an engineer makes that statement,
They
will
tell
the Bridge
site,
is
always moving.
Take the cables for example. Engineers say
length. That measurement
immense load they support.
hanging
is
the
if
Featuring the ••\9iT-
and the elements enter
temperature dropped from
degrees to 30 degrees, the cables
in
the
will
San
HAIR STYLES
— EYELASH DYEING
Quality
Service
by
Expert Beauty Specialists
caused by the
ZOTOS
the designing of the
them.
into
Studio
AND
they were detached
"stretch"
These factors were an important element
Bridge,
^rts
HAIR TINTING
out on the ground they would be 21 feet shorter than their
laid
If
"beauty
(La France, Tozier)
you that due to the constanty varying winds and
temperature at the Bridge
and
are skeptical.
his listeners
does, according to the Bridge engineers.
240
normal
Francisco
70
of
STOCKTON
ST.
Suite 701-704
SUtter 5538
San Francisco
contract. This would "pull" the
giant towers closer to each shore, and the roadway of the span would
be automatically raised
reach
down
the center of the span where the cables
in
to support the center.
The maximum
rise
under such conditions would be ten
GALLI'S
feet,
it
is
estimated. With a high temperature and a full load of traffic, the
roadway would drop ten feet at the extreme. Therefore, the 220 foot
clearance at the center of the span as required by the
ment was
And
raised to
while
236 feet to
fill
War
Depart-
Famous
Italian Dinner
requirements.
motorists crossing the span won't be able to feel
A
it,
engineers say wind pressure and other elements are capable of swinging the Bridge
deck at
center sideways as much as 21 feet.
its
strains.
a Cabaret
AT IGNACIO
"giving" or elasticity gives strength to the whole structure
This
and absorbs stresses and
Place to Eat
Not
i'/z
Miles North of San Rafael
(Loof( for
Neon Sign)
^
On The Redwood Highway
Gallons of Paint
Travelers
Paini,
great guardian of science against rust and corrosion of
has played an important part
in
steel,
the completion of the Bridge, and
will
continue to serve through the ages.
Hotel
Under Same Managemeni
Approximately
signed
in
the bay
110,000 gallons of paint, of a color specially dedistrict,
required to paint the Bridge with the necessary coats.
Permanent crews of painters
gigantic span, working up and
— any
place where there
is
as Farley's Cafe
and known as "international orange," was
will
down the
steel,
FEATURING COMFORT AND
be kept busy constantly on the
and truss work
to keep the painting program up to
HOSPITALITY
sky-high towers
date and prevent actions developed by the salt air, and other unusual
weather conditions which prevail at the Bridge site.
41
Fifth and A Streets
Telephone 2398
Santa Rosa. Calif.
WINE LOVERS
ARE CORDIALLY
INVITED TO VISIT
OUR
On
the
ASTI
Redwood Highway between Clov-
erdale and Healdsburg,
In
this
WINERY
"Village
in
a
is
picturesque Asti.
Vineyard"
nestled
among the vino-clad hills in northern Sonoma County, is the world-famous ITALIAN
SWISS COLONY winery. Wine Lovers, visiting
the Bay Counties for the celebration of
the world-famous Golden
Gate
Bridge, are
cordially invited to visit the winery at Asti.
The Church of our Lady of Mount Carmel
Shaped like a Barrel" — nestling among
— the "Church
the vineyards.
ITALIAN $WI$$ COLONY
(âLifornLa (JJlnes al Ikeir Jjesl
Vineyard and Winery — Asti, California
General Offices — San Francisco
Compliments
SCAVENGERS PROTECTIVE ASSN.
SUNSET SCAVENGERS' COMPANY
A.
Phone DOUGLAS 1631
GERSKE, Owner
Pacific Bridge Painting Co.
Bridges, Buildings
SHARON BUILDING
and
Golden Gate during
sun watches over our
daylight hours, so
National defense had prominent consideration
it
at
Because
night.
Every possible emergency that might arise has
never being
power
sub-station has
been
this
1
will
ple,
A
the
"step-down"
will
This plant
Bridge
In
lights
moved because
modern,
Coast
as well as
Should any emergency arise which would stop
maticaly be taken over by an
will
involved
on the Bridge roadway, current
beacon
for the aerial
$125,000, a
repair
fire control station for
shops,
some quarters
range moved. Also, rerouting
rifle
changes
other
in
lines of
communication
the national defense.
auto-
light
is
also
Comparisons
needed
atop the San Francisco
For
tower, and the lighthouse at the base of the tower,
known
which replaces the historical old Fort Point Light.
Wind
comes
to wind, the
resist
a
with
widely
structures, the towers of the
are:
Washington Monu-
ment.
Golden Gate Bridge
313 feet
according to engineers.
designed to
existing
19! feet taller than the
'Tressure
it,
purposes of comparison
Golden Gate Bridge
taller
than the Russ Building, San
Francisco's tallest skyscraper.
While the highest recorded wind velocity at the
Golden Gate is 64 miles per hour, the Bridge is
179 feet lower than
Mount Davidson, San
Francisco's highest point.
90-mile per hour wind, or a
force of 30 pounds per square foot of exposed
239 feet lower than the
surface.
Also,
routing.
operated by a gasoline engine at the
is
it
its
emergency system.
addition to the vast array of sodium vapor
When
of
bomb-proof powder magazine was
Artillery,
In
site.
can take
Gate
representing the peo-
of a railroad line serving the Presidio was necessary,
Bridge lighting system.
the flow of the regular power, the "load"
District,
promised to pay for the replacement of military
replaced, and a
voltage to 2300 volts and transmitted to the
The Golden
Department.
built at a cost of
Gas &
military
was necessary to obtain permits
War
the
facilities
receive a
,000 volts from the Pacific
Company. Transformers
Electric
assured of
installed near the
South, or San Francisco tower, which
I
is
roadways pass through two
it
Bridge and hlighway
darkness under normal conditions.
in
carrying
from
planning the lighting system, and
in
the Bridge, through a dual system,
line
its
reservations,
been cared for
Eiffel
Tower
in
Paris.
if
an
unusual
wind
should
develop,
Bridge would be promptly "unloaded" of
all
the
traffic,
and resistance Increased tremendously.
AT SANTA ROSA -On
TRAVELERS HOTEL
.
the
.
Redwood Highway
FARLEY'S CAFE
UNDER SAME MANAGEMENT
Featuring Comfort
Fifth
and
A
and
Hospitality
Streets
in
the building of the Bridge.
the lighting system of the
will
great Bridge watch and guard travelers across
A
SAN FRANCISCO
Military Construction
Lights
As the
Structural Steel
Select
& Carte Service— Finest Wines & Liquors
419 Fourth
Street
PICKWICK
HOTEL
%aces
BAY
.
.
NEAR EVERYTHING
MEADOWS
—
Close fo shops, theatres, restaurants- just
half a block from Market Street at Fifth,
where the Bay Bridge approach swings into
San Francisco.
New
San Mateo,
On
Calit.
Bayshore and 101 Highways
cocktail lounge, excellent restaurant
(now under our own management)
every
convenience and comfort. Fireproof. Garage in basement.
.
.
Spring Season
Closes Saturday,
Rates $2.50 to $4.00
A.
R.
CONKLIN, Manager
5th and Mission
Also
.
.
May 29
Featuring the
2,500 San Mateo Handicap
San Francisco
San Diego, Kansas City
8
RACES DAILY
Light a Lucky
Luckies give
—a
you a soothing smoke
milder, better-tasting
smoke
Greetings to the Fiesta
ROBERTS
1687
GENERAL ELECTRIC SUPPLIES
HEmlock 3392
HAIGHT STREET
702
DR. MILES E. WALTON
DENTIST
EXbrook
MARKET STREET
0329
BUBEIV Furs
Importers
Designers
:
:
Storage
Fouboure Montmarte, Paris, France
KEarny 5873
ST.. San Francisco
52
352
POST
Chop Suey Packed
to
Take
Home
THE ASIA CAFE
Chinese
American Dishes
Phone ORdway 1765
S. F.
-
474 O'Farrell St.,
Bicycle Rentals
1823 Haight St.
A.
H.
BURNETT,
:
. . .
Pres.
Fisher
SKyline 6617
:
Phone
S.
R. 1070
Marin County Abstract Co.
Established 1880
A&liated with
Title Insurance and Guaranty Co.
San Rafael, Calif.
539 FOURTH ST.
E. F.
Minahan
A. D.
McQuaid
PALL MALL "Good Mixers"
1568
HAIGHT
1784
HAIGHT
MAarket 9132
ST.
GARDEN SHACK
JULIA ALLENDER,
Prop.
ST.
The Lodge
1736
Cocktail Bar
TERRY BOY LAN
EVergreen
HAIGHT ST.
9635
—
Compliments of
HOWARD O.
KINSEY
CALIFORNIA TENNIS CLUB
Scott & Bush St.
WEst 9827
Atlas Furniture Co.
s
S,in
NEWEST
Francisco's
.
.
.
THE MAYFAIR
GOLDEH GATE
LUNCHEON
DINNER
Popular Prices
•
Our Daily Feature
Chicken Pot Pie
wil/i our
Delicious Mayfair Salad Bowl
The Golden Gate Bridge gives a bird's-eye view from the tower
tops of twenty-seven and one-half miles.
•
50c
•
116 MAIDEN LANE
GArficId 388-1
Third Floor
"In a Select Atmosphere
"
•
A
Pbone EXbrook lOSS
W.
Departments
All
-
R. Balllnger
& Son
DRAYING
:
:
RIGGING
Heavy Long Distance Hauling
SO
Boat Hauling and Launching
San Francisco
ST.
HAWTHORNE
Off Howard, bet. 2nd and 3rd Sts.
Compliments from
The
Globe "A"
Millers of
•
•
in
is
•
Chicken
-
Ham
•
I
1
,000 tons each,
and contain 25,572 separate wires each.
•
•
Concrete paving of the Bridge roadways and sidewalks covers
Dinners 65c
P/ione GArfield 8872
525 California St.
•
the world to span the outermost
The two 36 inch cables of the Bridge weigh
featuring
-
•
ington Bridge across the Hudson River at New York. Vertical clearances vary from 210 feet at the towers with normal high water to 220
feet in the center under the same conditions, or 236 feet at low tide
and temperature.
the first one
entrance to a great harbor.
Steak
•
Clearances of the Bridge are greater than any other suspension
span in the world, measuring 4200 feet from center to center of the
main towers, or 700 feet, 20 per cent, longer than the George Wash-
The Bridge
TRAUTMAN'S
25
automobiles reaching from the Mexican border to the
Oregon line can be accommodated on the six-lane roadway of the
Bridge, moving at a speed of 23 miles an hour, engineers estimate.
Flour
DISTINCTIVE FOOD
a 23 to
string of
Incorporated.-Established 1852
SAFE MOVING
•
The roadway of the Bridges is as high above the water as
story building, depending on temperature and tides.
723,000 square feet, with an additional 273,000 square feet
in
the
Presidio viaduct.
•
&
Peterson
FLOORING - TILING
Malott
ROOFING
-
Phone ATwater 1600
20th and Harrison
Sts.
New
San Francisco
CASTILIAN TAMALE
COMPANY
Qvic Center
E. K.
'beauty Salon->
Bessie
We
925
SEVENTH
ST., Oakland, Cal.
oseph Draco, Mgr.
Ph. Hlgate 3111
Supplying lor Over 30 Years
Clubs Lodges
Buffets
Restaurants
Butcher Shops
Confectionai
Hotels
Deli^
Jose,
Oakland, San
and all
ckto
Sacramento,
Special pric
givei
all
Any
•
and outlets to an area heretofore comparatively inaccessible, and one of the richest in the world, the Redwood Empire, are
provided by the Bridge.
inlets
O
be had at
48 Hours notice.
our products are very carefu
de under sanitary conditions, w
the best ingredients obtainable.
cordially
invite
you
to
WOOD
LUMBER CO.
M. Evans, Proprietor
our
Beauty
visit
GOODS OF THE
IVOODS"
beautiful and modernly styled
Salon. Efficiently equipped for all types
of beauty culture, including the latest
facial
methods.
All Types of Permanent
$1.95 to SIO.OO
Special Gold Band Permanent
$5.00
Wave
including haircut and fingerwave
by high class hair stylist
quantity
SAN FRANCISCO
OAKLAND
LOS ANGELES
CALIF.
underbill •18H
1187
Market
St.
Estimated time saving for motorists using the Bridge compared
is 53 minutes per round-trip for commuters between
Marin County points and San Francisco.
to ferry schedules
The Bridge makes motorists independent of fog and other weather
changes, eliminating traffic tie-ups, and gives them more leisure time.
•
•
Increased property values alone will pay the entire cost of the
Bridge in the area it serves, experts declare.
•
•
One
of the most impressive marine
the world across a great body of water
promenades and driveways
is
in
provided by the Bridge.
The Bridge will distinguish San Francisco's great harbor entrance to
degree than the Statue of Liberty does New York harbor.
a larger
The Bridge
will
aid navigation into the harbor with a lighthouse and
fog-signals on the structure.
•
•
Designated as a direct aid to military operations between the two
end of the Bridge,
two such reservations.
military reservations at either
of
its
kind connecting
•
Thorough research of geologists
it
is
the only project
•
fully
provide for earthquake stresses
on the Bridge.
•
and
*
Scenic splendor unsurpassed is provided by views from the Bridge
its approaches through two military reservations.
Not much of an
His picture-writing survives to
he ate.
And
scientists
tell
artist
us
hov*'
he lived - what
point out that these old savages'
rough, primitive fare kept their teeth well exercised, healthy
and strong.
too
little
DENTYNE HELPS KEEP TEETH HEALTHY,
LUSTROUS!
Try Dentyne
—
notice
how
its
We
moderns eat
softer foods
— give
our teeth
healthful exercise.
ITS SPICY FLAVOR'S RIGHTLY
One
taste
— and
POPULAR!
you know why thousands
specially firm consistency starts you chewing
cheer for Dentyne's delicious flavor! Slip a
more vigorously — exercises mouth and
and makes your mouth feel
cleansed and refreshed!
Helps keep your teeth
package
teeth
into
your
flat,
—
its
convenient shape
is
pocket or
purse
an exclusive feature of
Dentyne's.
stronger, whiter!
HELPS KEEP TEETH WHITE
..MOUTH HEALTHY
DENTYNE
DELICIOUS
CHEWING
GUM
No Delay The Gate
There's
No
The
Waits
Bridge
Way
No Inconvenience
-
Redwood Empire, Sacramento
Valley and Pacific Northwest
Direct Route to the
TOLL RATES
AUTOMOBILES.
.
.
.
'a"", hearses, commercial or light delivery automobiles (weighing less than
unladen), with driver and not to exceed four passengers
Additional passengers, each
3000
lbs.
$ .50
05
COMMUTE
Passenger automobiles only, with driver and not to exceed four passengers. Thirty (30)
11.00
one way trips in any sixty (60) day period, including date of sale
Additional passengers, each
.05
TRAILERS
drawn by automobiles
Passengers riding
MOTORCYCLES.
.
50
each
trailer,
.05
passenger tricars, with driver and one additional passenger
Additional passengers, each.
25
.°r
.
PEDESTRIANS
including bicycle, each
.05
way
05
GENERAL RULES
The Golden Gate Bridge and Highway District has erected signs, indicating each entrance to the Golden
Gate Bridge. Any vehicle which passes such signs becomes immediately liable for the prescribed toll for such vehicle
Commutation books may be purchased at the toll booths or at the office of the District at the San Francisco
Toll Plaza. The coupons of any one book, when presented by driver of a car at the toll gate, whether or not he is
the original purchaser of such book, will be honored to cover transit of the car he is driving at the time and no
other car that may be accompanying him. The book of issue must be shown at the time of passage.
Commutation books may be redeemed at the office of the District at the San Francisco Toll Plaza at their
sale price, less used coupons, if any, computed at 50 cents each, if presented by original purchaser for redemption
within 60 days from their date of expiration.
The following charges will be made for special services not included in the toll rate:
Tow charge on Bridge
Tire change
Gas Delivery
^1.50
1.00
.50 first gallon.
.30 each additional gallon
4.50 pet hour
1.50 per hour
Truck and bus pickup and tow
Extra work on bus or truck
Inspection of vehicle subject to permit:
At
Toll Plaza, San Francisco
Within 10 miles of Toll Plaza
More than ID miles from Toll Plaza
Free
iS.OO
Actual cost as determined by Golden Gate
Bridge and Highway District.
All disabled cars will be picked up immediately and towed to San Francisco Toll Plaza by the District's
emergency towing service. Such pickup service will be charged for at the foregoing rates. After disabled cars
have been brought to the Toll Plaza, the owner may employ outside services if he so desires.
SPECIAL
THE GOLDEN GATE BRIDGE
and other laws
relating
EMERGENCY PHONES
number
the
BICYCLES
VEHICLES
NO
"U"
will
TRAFRC RULES
PUBLIC
HIGHWAY
and the provisions of the
public highways are applicable thereto.
a
have been installed along the roadway.
call
box you
When
must not cross center
shall
Patrol, or
CHANGES
line strip,
as
may be pushed, not
call,
announce
ridden.
indicated by reflector markers.
be made on Bridge except with permission and under direction of the California
uniformed employee of the Golden Gate Bridge and Highway District.
and repairs
of the California
putting through a
VEHICLE CODE
are using.
be permitted only on the Bridge sidewalks, where they
TURNS
Highway
TIRE
of the
to
is
Highway
SLOW-MOVING VEHICLES
not be made on the Bridge except
Patrol and done in his presence.
shall
must keep to the extreme right
when authorized by
side of the
a
member
roadway.
NO VEHICLE MAY
leave the Bridge or its approaches and enter upon array reservations except by
by the Commanding General of the Ninth Corps Area. Locked gates and
guards are maintained on the reservation roadways to prevent violation of this clause.
special authority granted
Drive Carefully
Enjoy the Bridge Yourself
and Help
Others Enjoy It
DOUBLE
COLA
is
i:;
DRINK UP
WAKEU
the Fiesta drink!!
THE
SURPRISE DRINK
OF THE YEAR
DOUBLE QUICK
ENERGY
Served Ice Cold at
all
GOLDEN GATE
BRIDGE FIESTA
Stands
W g-uî 2> xuJ,
-
/} MUfid*). ^Jîoo^-
"

Official souvenir program : Golden Gate Bridge fiesta : celebrating

Transcription

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