Lazeez Affaire Group

Agenda Food and Beverage Industry in India Why Food and Beverage? Why to take a Franchise? Choose the Best -­‐ Lazeez Affaire Group Working with the Best Power of this Brand Our Ambiance Agenda Our Menu Our Food Our Events and PromoGons Us in the News RaGngs and TesGmonials Working Together -­‐ Our ProposiGon Next Steps Food and Beverage Industry in India Total size of the Food Service Industry in India is Rs 247,680 crore (USD 48 billion) and projected to grow to Rs 408,040 crore (USD 78 billion) by 20181 Casual Dining restaurants and QSR’s account for approximately 74% of the chain market, and Cafés account for approximately 12%2 Food Service industry employs 4.6 million and seven to eight million directly and indirectly, respecGvely3 Within F&B Industry, Restaurant industry is growing at a CAGR of 17%4 Food Service sector contributes approximately 2.3% of the total GDP5 123India
Food Services Report 2013, National Restaurant Association of India
4Indian
Restaurant Congress Report August 2013
5India
Food Services Report 2013, National Restaurant Association of India
Food and Beverage Industry in India The affluent and emerging middle class will account for more than 80% of naGonal consumpGon of alcohol by 2025; by when middle class of 160 million people is expected to reach 600 million6 Alcohol per capita consumpGon has risen to 4.3 for both sexes in 20107 The average Indian adult drank 2.6 liters of ‘pure alcohol’ between 2003 and 2005 versus 2.2 liters in the whole South-­‐East Asia region8 Cultural changes have increase in the size of the pie because now for every six men, one woman drinks alcohol in India9 6United
Spirits Limited June 2013 Fact Sheet
7,8,9WHO
Global Status Report on Alcohol and Health
Why Food and Beverage? •  EaGng-­‐out is a growing trend as food is no longer just a necessity but also a chance for recreaGon for consumers10 •  Humongous potenGal for growth as approximately only 500,000 restaurants exist in India in the organized sector11 •  Easy availability of economical staff and other internal and external factors to start up •  RelaGvely low entry barrier for new restaurants •  SubstanGal and inherent profit potenGal for restaurant businesses as they have evolved from stand-­‐alone outlets to chain of outlets12 •  Restaurants serving alcohol earn good money as they buy alcohol at insGtuGonal price, rebrand it and sell it at premium13 10,11,12,13Restaurant
Industry in India - Trends and Opportunities Report by HVS International (India) and FHRAI
Why Food and Beverage? How is eating out + alcohol becoming more commonplace than
luxurious for the adult Indian population?
Busy urban lifestyle of India’s labor force
Cause
Effect
Emerging employed middle class
Greater appreciations of leisure time
Higher disposable income
Increased potential for indulgence
Increase in Discretionary Spending
Increase in food & alcohol consumption
Why take a Franchise? Entrepreneur Status • Building a business for oneself and a future for one’s offspring, has
always been a robust motivator in life
Proven business model • Franchising allows entrepreneurs to directly plug into a tried and
tested business model and focus their efforts on running the
business, rather than adjusting it midway. You are ready to plug and
play!
Training and Support • Intensive training, support and operating manuals are given by a
franchisor to its franchisee in order to make it successful. It can take
days or weeks, depending on the brand. The franchisees are trained
in all the brand's know-how, from book keeping and cash
management to branding, sales and marketing, and everything and
anything that differentiates the brand
Why take a Franchise? Powerful Marke:ng / Adver:sing • National and regional advertising campaigns and access to promotional
materials that can be personalized and tailored to your local market.
Bulk purchasing • Franchising has a pricing advantage over independent, non-franchised
competitors: bulk purchasing discounts and economies of scale. This gives a
competitive advantage to gain for market share within their territory.
Mentoring / Networking • Mentoring from fellow franchisees and franchisor is an invaluable benefit
of franchising. Since each franchisee has an exclusive territory, cooperation
is built into the franchising business model through annual conferences,
regional meetings, intranet and daily phone calls where franchisees can
share tips, ask for help and gain from the experience of older franchisees
Choose the Best -­‐ Lazeez Affaire Group and CybizCorp Lazeez Affaire Group Lazeez Affaire Group currently consists of more than 20 fine and casual dining
restaurants across Delhi and NCR. The brands owned by Lazeez Affaire Group
includes Out of the Box, Boombox Café, RPM, Raas, Pizzeria Rossa, Rossa Asap!,
Warehouse Café, Lazeez Affaire, Chamanlal & Sons, Fork You, Skooter, Pure Punjab
and The Flying Saucer Café.
Lazeez Affaire Group was set to bring forth a fine dining and fun experience in the
heart of Delhi and NCR. Thus concepts that redefined the dining and leisure
experience for customers by understanding the culinary trends, needs and wants of
today’s customers. Lazeez Affaire Group is responsible for revival of markets such as
Hauz Khas Village, Khan Market, Nehru Place and Connaught Place that are now
pegged as ultimate dining destinations of Delhi and NCR.
Choose the Best -­‐ Lazeez Affaire Group and CybizCorp We are the
King of
Franchising
CybizCorp
CybizCorp was founded
by Mr. Sam Chopra in
1996 and is an India Entry
and Expansion Strategist,
Marketing Consultant and
B r a n d R e p re s e n t a t i v e
specializing in Franchising,
Licensing and Channel
Distribution in verticals
like Business Services,
Retail and Hospitality.
RE/MAX:
Our Proven
Success
Story
Key Sales
Process
CybizCorp
Passionate
and Strong
Leadership
Working
Only with
Leading
Brands
Choose the Best -­‐ Lazeez Affaire Group and CybizCorp 1963: PK Chopra & Co. was
established to provide
management consulting services
which included Assurance, Tax and
Consultancy Consultants
1993: CYBIZCORP was formed.
It provides India entry strategies for global
and domestic companies including
Consulting Services, Telemarketing and
Collections
1970s: Tied up with world's largest
consulting company including the 5th
largest accounting practice known as
BDO and world's largest hospitality
consulting company Horwath
International 1960s: Expanded
footprints in Nepal
and Bhutan as Entry
Strategy Consultants
2004: Enters into
small format kiosk
café with Café
Coffee Day
2000: India Entry Strategy
converts into Incubation
services for international
companies in India
1990s: Worked with over 170 hotels on behalf of
USAID and represented brands like American
Express, Xerox, A N Z Grindlays Bank, Vodafone,
Airtel, Satyam, HDFC, for client and customer
acquisition, assurance, tax
2013: Under the
Franchise
Consulting
division
CybizCorp
added Business
Services, Food
and Beverage
and Retail.
2009: Enters into Real
Estate and Franchising
services with the world’s
largest real estate
brokerage and franchising
company RE/MAX
Presence in 98 Countries
with 7000+ Offices and
1,00,000+ Agents
Currently in 2014: Lazeez
Affaire Group currently
operates more than 20
fine and casual dining
restaurants across Delhi
and NCR.
RE/MAX in India has
already set up 22
Regional Franchisees and
100 Franchised Offices
across 35 cities
2014: Entered into
Master Franchisee with
Lazeez Affaire Group
Working with the Best Lazeez Affaire Group Founder PRIYANK SUKHIJA Priyank Sukhija is a very successful restaurateur who
began his journey in the Hospitality sector by
establishing the Lazeez Affaire Group of Restaurants in
1999. Today, Priyank operates more than 20 fine and
casual dining outlets across Delhi-NCR region and The
Flying Saucer Cafe is one of the many innovative
restaurants led by him.
Priyank is constantly developing new and innovative
concepts that are of international standards. He
exemplifies a successful cohesion of innovation and
business acumen, which is the foundation of his success.
Working with the Best Working with the Best CybizCorp Chairman & Founder SAM CHOPRA A Shri Ram College of Commerce graduate, Sam Chopra founded
CybizCorp in 1996 when he saw untapped potential in the Business
Process Outsourcing sector in India. After being the President of BPIAI
for two consecutive terms, he stepped down in 2009 to set up the
Master Franchise of RE/MAX in India. Although a Chartered
Accountant by profession, Sam has found time to significantly diversify
his entrepreneurial ventures and also continuously up-skill himself by
taking educational courses like Building a Global Enterprise in India by
Harvard Business School, USA, and Global Enterprise Management by
Association of Technical Studies, Yokohama, Japan.
His profound leadership abilities and sound business judgment has
earned him numerous prestigious awards such as “Most Promising
Entrepreneurs of the Year 2009” followed by the “Outstanding
Entrepreneur of the Year 2013” by Asia Pacific Entrepreneurship
Awards and most recently “Making Significant Contribution in the Real
Estate Sector 2014” by Realty Kings.
Working with the Best Working with the Best Signing of the
Master Regional Franchise
for
Lazeez Affaire Group and
CybizCorp
Power of the Brand The Flying Saucer Café is another unique concept
lounge café created the Lazeez Affaire Group with an
eclectic food and alcohol menu. The first claim to fame
for The Flying Saucer Café is that it has the largest
stand-alone restaurant in Nehru Place in Delhi because
it is spread over 15,000 square feet. Decorated with the
Greek theme of the custom of Flying Saucer, the
restaurant has dark textured wood furniture and
contrasting flooring. This lounge has delicious soups
and starters, main courses that vary from burgers and
pastas to salmon and kebabs. It, undoubtedly, has one
of the largest collections of spirits and beverages from
across the world and thus manages to cater to all types of
consumers. The look and feel of this place is both
minimalistic and classy yet quirky. This café appeals to
both the young adults and older crowds. It’s provides a
genuinely Flying experience!
Our Ambiance Our Ambiance Our Menu Our Menu Our Food Our Food Our Food Our Events & PromoGons The Flying Saucer Café has a myriad of
events and promotions that make visiting
it a memorable experience. Whether it’s
a New Year’s event, a cricket match or a
Sufi night, The Flying Saucer Café always
finds a way to enthrall its customers.
PromoGons for T20 World Cup 2014 Our Events & PromoGons Our Events & PromoGons Us in the News Us in the News Us in the News Us in the News Us in the News RaGngs and TesGmonials RaGngs and TesGmonials RaGngs and TesGmonials “The best part about Flying Saucer Café is the way it adjusts to your mood. You can treat it as a serious
watering hole, a party place, an eatery where you catch up with a friend or two, or even an off-site office
in which you spend an hour on your iPad (yes, there's wi-fi). There even are books on the shelves that
beg to be picked up and flipped through over a quiet coffee. Service is surprisingly attentive…”
“Flying Saucer Cafe <3
...First Look, and I fell in love with the ambience of this cafe.. This place looks really elegant, proper
lights, decent music, amazingg Decor.. and ya perfect place for Candle light Dinner..
The food is also really nice.
This all ,along with the amazing ambience and silence that this place offered made my experience totally
Worth and memorable.
Food- 3.5 / 5, Ambience - 4.5/5, music- 3/5, Service- 4/5, Hygiene-4/5, Overall Rating -4/5”
Working Together – Our ProposiGon Business Model The Flying Saucer Cafe CybizCorp The Flying Saucer Cafe Unit Franchise Working Together – Our ProposiGon FAQs Why should I take The Flying Saucer Café’s Franchise? A proven business model with right mix of investment, operaGons, floor plans, naGonal and local support, naGonal and regional adverGsing, training, store development assistance, design support, lease negoGaGons and architectural guidance etc. How much money will I make? We are not permiled to furnish any wrilen in formaGon regarding actual or potenGal sales. Actual results vary from restaurant to restaurant and we cannot esGmate the financial results of any parGcular franchise. Who will build my restaurant? We will provide comprehensive prototype architectural blueprints from our Design team as well as recommended architects. Nevertheless, you may also hire a architect and contractor to build your store Working Together – Our ProposiGon FAQs Who will provide professional interior design? Our interior decorators will provide you with the needed assistance in designing your store as well as choosing your furnishings. Who will spend money on research and development of new products? TFSC will give conGnual research and development support free of cost. Accoun:ng and Bookkeeping? TFSC will provide you with a prescribed somware system, sales, accounGng and bookkeeping reports, SOPs to be used in the operaGons Personal Representa:ves? TFSC has representaGves available on telephone at the headquarters to resolve any of your operaGng issues and periodic inspecGons of your store will be conducted Working Together – Our ProposiGon FAQs Why do I have to order my supplies from your vendor? Franchisees get the supplies from the approved equipment, food and paper products vendors. This ensures that all TFSC restaurants have the best quality food with maximum savings. We have an internal team which negoGates reasonable costs for goods and services while maintaining standards and ensuring the best value for TFSC franchisees Will I receive training? Yes, we have a training center located at CybizCorp headquarters in Delhi NCR and provide iniGal training for chefs and managers at the flagship TFSC restaurant. From the pre – opening to post – opening phase, guidance will be provided to the new restaurant staff. Next Steps What do you invest? Ini:al Franchise Fee To be decided Royalty + Adver:sement Fund 5% + 2% Real Estate Requirement 9000 -­‐ 10000 Sq. m. outdoor inclusive Rs. 4000 – 5000 per Sq. Ft. Set Up Cost for Casual Dinning Next Steps If this interests you, contact us at:
Cybiz Center, 309 - 310
Udyog Vihar, Phase - 4
Gurgaon – 122015, Haryana
Mobile: +91-9654965021
e-mail: [email protected]
Website: http://www.CybizCorp.com/#