Lazeez Affaire Group

Agenda
• Food and Beverage Industry in India
• Why Food and Beverage?
• Why to take a Franchise?
• Choose the Best - Lazeez Affaire Group
• Working with the Best
• Power of this Brand
• Our Ambiance
Agenda
• Our Menu
• Our Food
• Our Events and Promotions
• Us in the News
• Ratings and Testimonials
• Working Together - Our Proposition
• Next Steps
Food and Beverage Industry in India
•
Total size of the Food Service Industry in India is Rs 247,680 crore (USD 48 billion)
and projected to grow to Rs 408,040 crore (USD 78 billion) by 20181
•
Casual Dining restaurants and QSR’s account for approximately 74% of the chain
market, and Cafés account for approximately 12%2
•
Food Service industry employs 4.6 million and seven to eight million directly and
indirectly, respectively3
•
Within F&B Industry, Restaurant industry is growing at a CAGR of 17%4
•
Food Service sector contributes approximately 2.3% of the total GDP5
123India Food
5India Food
Services Report 2013, National Restaurant Association of India
Services Report 2013, National Restaurant Association of India
4Indian Restaurant Congress
Report August 2013
Food and Beverage Industry in India
•
The affluent and emerging middle class will account for more than 80% of
national consumption of alcohol by 2025; by when middle class of 160 million
people is expected to reach 600 million6
•
Alcohol per capita consumption has risen to 4.3 for both sexes in 20107
•
The average Indian adult drank 2.6 liters of ‘pure alcohol’ between 2003 and
2005 versus 2.2 liters in the whole South-East Asia region8
•
Cultural changes have increase in the size of the pie because now for every six
men, one woman drinks alcohol in India9
6United
Spirits Limited June 2013 Fact Sheet
7,8,9WHO
Global Status Report on Alcohol and Health
Why Food and Beverage?
Eating-out is a growing trend as food is no longer just a necessity but also a
chance for recreation for consumers10
Humongous potential for growth as approximately only 500,000 restaurants exist in
India in the organized sector11
Easy availability of economical staff and other internal and external factors to start
up
Relatively low entry barrier for new restaurants
Substantial and inherent profit potential for restaurant businesses as they have
evolved from stand-alone outlets to chain of outlets12
Restaurants serving alcohol earn good money as they buy alcohol at institutional
price, rebrand it and sell it at premium13
10,11,12,13Restaurant
Industry in India - Trends and Opportunities Report by HVS International (India) and FHRAI
Why Food and Beverage?
How is eating out + alcohol becoming more commonplace than luxurious
for the adult Indian population?
Busy urban lifestyle of India’s labor force
Cause
Effect
Emerging employed middle class
Greater appreciations of leisure time
Higher disposable income
Increased potential for indulgence
Increase in Discretionary Spending
Increase in food & alcohol consumption
Why to take a Franchise?
Entrepreneur Status
Building a business for oneself and a future for one’s offspring, has always been
a robust motivator in life
Proven business model
Franchising allows entrepreneurs to directly plug into a tried and tested
business model and focus their efforts on running the business, rather than
adjusting it midway. You are ready to plug and play!
Training and Support
Intensive training, support and operating manuals are given by a franchisor to
its franchisee in order to make it successful. It can take days or weeks,
depending on the brand. The franchisees are trained in all the brand's knowhow, from book keeping and cash management to branding, sales and
marketing, and everything and anything that differentiates the brand
Why to take a Franchise?
Powerful Marketing / Advertising
National and regional advertising campaigns and access to promotional
materials that can be personalized and tailored to your local market.
Bulk purchasing
Franchising has a pricing advantage over independent, non-franchised
competitors: bulk purchasing discounts and economies of scale. This gives a
competitive advantage to gain for market share within their territory.
Mentoring / Networking
Mentoring from fellow franchisees and franchisor is an invaluable benefit of
franchising. Since each franchisee has an exclusive territory, cooperation is
built into the franchising business model through annual conferences, regional
meetings, intranet and daily phone calls where franchisees can share tips, ask
for help and gain from the experience of older franchisees
Choose the Best: Lazeez Affaire Group & CybizCorp
Lazeez Affaire Group
Lazeez Affaire Group currently consists of more than 20 fine and casual dining
restaurants across Delhi and NCR. The brands owned by Lazeez Affaire Group
includes Out of the Box, Boombox Café, RPM, Raas, Pizzeria Rossa, Rossa Asap!,
Warehouse Café, Lazeez Affaire, Chamanlal & Sons, Fork You, Skooter, Pure Punjab
and The Flying Saucer Café.
Lazeez Affaire Group was set to bring forth a fine dining and fun experience in the
heart of Delhi and NCR. Thus concepts that redefined the dining and leisure
experience for customers by understanding the culinary trends, needs and wants of
today’s customers. Lazeez Affaire Group is responsible for revival of markets such as
Hauz Khas Village, Khan Market, Nehru Place and Connaught Place that are now
pegged as ultimate dining destinations of Delhi and NCR.
We are the
King of
Franchising
CybizCorp
CybizCorp was founded
by Mr. Sam Chopra in
1996 and is an India Entry
and Expansion Strategist,
Marketing Consultant and
Brand
Representative
specializing
in
Franchising,
Licensing
and Channel Distribution
in verticals like Business
Services,
Retail
and
Hospitality.
RE/MAX:
Our Proven
Success Story
Key Sales
Process
CybizCorp
Passionate
and Strong
Leadership
Working
Only with
Leading
Brands
Choose the Best - Lazeez Affaire Group and CybizCorp
1963: PK Chopra & Co. was
established to provide
management consulting services
which included Assurance, Tax
and Consultancy Consultants
1993: CYBIZCORP was formed.
It provides India entry strategies for global
and domestic companies including
Consulting Services, Telemarketing and
Collections
1970s: Tied up with world's largest
consulting company including the 5th
largest accounting practice known as
BDO and world's largest hospitality
consulting company Horwath
International
1960s: Expanded
footprints in Nepal
and Bhutan as Entry
Strategy Consultants
2004: Enters into
small format kiosk
café with Café
Coffee Day
2000: India Entry Strategy
converts into Incubation
services for international
companies in India
1990s: Worked with over 170 hotels on behalf of
USAID and represented brands like American
Express, Xerox, A N Z Grindlays Bank, Vodafone,
Airtel, Satyam, HDFC, for client and customer
acquisition, assurance, tax
2013: Under the
Franchise
Consulting
division
CybizCorp
added Business
Services, Food
and Beverage
and Retail.
2009: Enters into Real
Estate and Franchising
services with the world’s
largest real estate
brokerage and franchising
company RE/MAX
Presence in 98 Countries
with 7000+ Offices and
1,00,000+ Agents
Currently in 2014: Lazeez
Affaire Group currently
operates more than 20
fine and casual dining
restaurants across Delhi
and NCR.
RE/MAX in India has
already set up 22
Regional Franchisees
and 100 Franchised
Offices across 35 cities
2014: Entered into
Master Franchisee with
Lazeez Affaire Group
Working with The Best
Priyank is a very successful restaurateur who began
his journey in the Hospitality sector by establishing
the Lazeez Affaire Group of Restaurants in 1999. The
journey began with Lazeez Affaire, a fine dining
Indian experience in the heart of Delhi. Over the next
decade, he created concepts that redefined the dining
and leisure experience for customers. Today, Priyank
operates more than 20 fine and casual dining outlets
across Delhi-NCR and Warehouse Café is one of the
many innovative restaurants led by him.
Priyank is constantly developing new and innovative
concepts that are of international standards. He
exemplifies a successful cohesion of innovation and
business acumen, which is the foundation of his
success.
PRIYANK SUKHIJA
Founder
Lazeez Affaire Group
Working with The Best
A Shri Ram College of Commerce graduate, Sam Chopra founded
CybizCorp in 1996 when he saw untapped potential in the
Business Process Outsourcing sector in India. After being the
President of BPIAI for two consecutive terms, he stepped down in
2009 to set up the Master Franchise of RE/MAX in India. Although
a Chartered Accountant by profession, Sam has found time to
significantly diversify his entrepreneurial ventures and also
continuously up-skill himself by taking educational courses like
Building a Global Enterprise in India by Harvard Business School,
USA, and Global Enterprise Management by Association of
Technical Studies, Yokohama, Japan.
His profound leadership abilities and sound business judgment
has earned him numerous prestigious awards such as “Most
Promising Entrepreneurs of the Year 2009” followed by the
“Outstanding Entrepreneur of the Year 2013” by Asia Pacific
Entrepreneurship Awards and most recently “Making Significant
Contribution in the Real Estate Sector 2014” by Realty Kings
SAM CHOPRA
Chairman & Founder
CybizCorp
Signing of the Master Regional Franchise for
Lazeez Affaire Group and CybizCorp
CybizCorp also holds the Master Country Franchise
rights of the following brands:
Power of the Brand
Warehouse Café Brand is highly recognizable. It is
situated in one of the best possible locations, at DBlock, Connaught Place and is designed to provide
customers with a vibrant, friendly environment and
superior quality food and service. The location uses
Brand strong branding and marketing to encourage
customer loyalty to the Brand and offer a great customer
experience
An entire new era of 'bistro culture' has started with the
Warehouse Café in Connaught place which brings to
you new dishes everyday, all around the year i.e. one
joint, one menu & 365 dishes. The dish of the day is
always sold at a discounted rate to customer and never
fails to be an excite the patron.
Power of the Brand
In addition to the 365 dishes, it has a very
experimental range of cocktails. This café serves a
wide variety of unique drinks and has a few things
which make it unique: a roulette table, a beautiful
patio overlooking the center of Connaught place and
the iridescent flag of India and the recognition as the
longest bar in Delhi.
One of the USPs of Warehouse is that one can
multiply ones drinks on a roulette table! Moreover, it
features a private lounge where one can host a party
or just have a good time with ones friends while
watching a match or gaming on PlayStation.
Warehouse Café has a rejuvenating vibe because it is
always buzzing with a lot people who are having a
great time.
Our Ambience
Our Ambience
Our Ambience
Our Ambience
Our Food
Unique Selling Proposition
Connaught Place
Us in the News
Us in the News
Us in the News
Us in the News
Ratings & Testimonials
“This place has always topped the charts when it comes to lounge bars in Central Delhi.”
“The perfect ambience, superb environment, jam-pack seats, full of people and loud rocking
music. I rarely found a place full of crowd, and warehouse is one of them, always popular
among party peoples”
“This place scores convincingly high on all the points a person looks for a leisure time with
friends.
The food was simply amazing, there was so much to choose from.All the Veg and Non-Veg
Starters were really good.”
“A Very Lively Place to Visit. The Place Every Foodie Must Visit Who Likes To Visit And try
Different Food And Different Cafe Every Time, Though A Little Bit Crowded But 15-20
Minutes Waiting Over There Is Worth”
Ratings & Testimonials
One of the most reviewed and highly recognized restaurant on
Zomato holding an amazing rating with more than 1900 votes
Working Together: Our Proposition
Business Model
Warehouse
Café
CybizCorp
(Master Country
Franchise)
Warehouse Cafe
Regional Franchise
Warehouse Cafe Unit
Franchise
FAQs
Why should I take Warehouse Café’s Franchise?
A proven business model with right mix of investment, operations, floor plans, national and
local support, national and regional advertising, training, store development assistance,
design support, lease negotiations and architectural guidance etc.
How much money will I make?
We are not permitted to furnish any written in formation regarding actual or potential sales.
Actual results vary from restaurant to restaurant and we cannot estimate the financial results
of any particular franchise.
Who will build my restaurant?
We will provide comprehensive prototype architectural blueprints from our Design team as
well as recommended architects. Nevertheless, you may also hire a architect and contractor
to build your store
FAQs
Who will provide professional interior design?
Our interior decorators will provide you with the needed assistance in designing your store
as well as choosing your furnishings.
Who will spend money on research and development of new products?
Warehouse Café will give continual research and development support free of cost.
Accounting and Bookkeeping?
Warehouse Café will provide you with a prescribed software system, sales, accounting and
bookkeeping reports, SOPs to be used in the operations
Personal Representatives?
Warehouse Café has representatives available on telephone at the headquarters to resolve
any of your operating issues and periodic inspections of your store will be conducted
FAQs
Why do I have to order my supplies from your vendor?
Franchisees get the supplies from the approved equipment, food and paper products
vendors. This ensures that all Warehouse Café restaurants have the best quality food
with maximum savings. We have an internal team which negotiates reasonable costs for
goods and services while maintaining standards and ensuring the best value for
Warehouse Café franchisees
Will I receive training?
Yes, we have a training center located at CybizCorp headquarters in Delhi NCR and
provide initial training for chefs and managers at the flagship Warehouse Café restaurant.
From the pre – opening to post – opening phase, guidance will be provided to the new
restaurant staff.
Next Steps:
What do you invest?
Initial Franchise Fee
To be Discussed
Royalty + Advertisement Fund
6% + 3%
Tenure
5 Years
Real Estate Requirement
6000 - 8000 Sq. Ft.
Set Up Cost for Casual Dinning
Rs.3000 - Rs.5000 per Sq. Ft.
Next Steps:
If this interests you, contact us at:
Cybiz Center, 309-310
Udyog Vihar, Phase - 4
Gurgaon – 122015, Haryana
Mobile: +91-9654965021
e-mail: [email protected]
Website: http://www.CybizCorp.com/#