Landal GreenParks 2014 Sustainability Report

Transcription

WHAT BEING
GREEN CAN
DO FOR YOU
Sustainable and Concerned Business Management
Landal GreenParks
2013
SUSTAINABILITY STUDY 2013
Table of
01
02
03
VISION AND
POLICY
SUSTAINABILITY
IN THE PARKS
CONCERNED
EMPLOYEES
P6
P14
P26
04
05
06
THERE IS NO SUCH
THING AS WASTE
SOCIALLY
CONSCIOUS
ENTREPRENEURSHIP
REGIONAL
HOSPITALITY
P36
P44
P54
3
4
Preface
Thomas Heerkens
Foreword
What being green can do for you
B
Before you is the very first
Sustainability Study for Landal
GreenParks. Through this sustainability
Study we want to show how we, now
and in the future, will interpret
sustainable and concerned business
management, because we are fully
engaged in making the transition to a
completely green enterprise, both on the
outside as well as on the inside. The
first step in this process is becoming
aware.
Whether in light of our guests,
employees, owners or neighbors, Landal
GreenParks takes its 'stakeholders'
seriously. We have therefore included
their opinions in various places in this
Sustainability Study. In the coming
years, stakeholders will become more
intensely involved in the development
and evaluation of our policy in regard to
Sustainable and Concerned Business
Management. And we would like to be
able show that to you.
We have aimed for an accessible and
broad approach in this Sustainability
Study. This means that we did not
necessarily follow the study reporting
guidelines or that we tried to be
exhaustive. We particularly want to show
what our green ambitions are. But also
that sustainable business management
takes time, needs investments in means
as well as conviction and that everyone
contributes what they can.
But the main point is that we
continuously look whether and where
we can improve. To protect progress,
we guarantee sustainable and
concerned business management in
our (long-range) policies and we
define responsibilities.
Thomas Heerkens
General Director, Landal
GreenParks
5
6
01
VISION AND POLICY
Ambition for
2030:
CO2
neutral
TOP DOWN
SUSTAINABILITY POLICY
4
parks Green Key in
2013
8
"THERE IS A
HEALTHY TENSION
CONCERNING
SUSTAINABILITY"
What does sustainability at Landal look like? Thomas
Heerkens, Cor Homans, Tanja Roeleveld and Paul Bruinix
answer this question through three statements. Michiel
Schuurman of MVO Nederland is the discussion leader.
Discussion participants
Thomas Heerkens
General Director, Landal GreenParks
Is convinced that by being respectful of the environment,
you show respect for everyone who recreates and lives in
that environment.
Paul Bruinix
Director-owner Van Bennekom Vlees
Has great compassion for the earth and has as his life's
motto: dream it, wish it, do it.
Michiel
Schuurman
MVO Nederland
discussion leade
Cor Homans
Chairperson Landal Vitamaris
Is an inveterate optimist who is sensitive to injustice, not
only in words, but also in actions.
Tanja Roeleveld
Program manager, Sustainable & Concerned Business
Management, Landal GreenParks
Is proud to inspire individuals to make their own
contribution to sustainability.
r
Vision and
Sustainability is high on the agenda these days at many
organizations. As it is at Landal. But sustainability while on
vacation, is that really possible?
Position 1:
Going sustainably on vacation,
is easy.
T
Tanja Roeleveld is the first to get the ball
rolling: "If we are talking about
consumption, then staying at home is
more sustainable than going on vacation.
But people need vacation. As a provider,
you must take away the worries of your
guests, also in the area of sustainability;
everything must be done behind the
screens. That way, guests can stay
somewhere without feeling guilty." If you
refer to a sustainable vacation, you are
also referring to a vacation in your own
country vs a vacation abroad. After all,
the closer you stay to home, the less you
burden the environment through
transportation. "Is that really
sustainable?", asks Cor Homans. "It is a
part of it", replies Thomas Heerkens.
"Then can that mean," Homans joins in,
"that Landal will divest itself of its parks
in Austria?" Heerkens reacts: "No, we
don't decide for our guests where they go
on vacation. Besides, we also have
Austrian guests, and our parks in Austria
are sufficiently sustainable. The energy
comes primarily from geothermal sources
and biomass. Michiel Schuurman
continues: "So, if you want to go on
vacation in Austria, it is still better to go
to Landal."
Meat supplier Paul Bruinix can connect
with Heerkens position. "When you eat
meat, you know that there is a lot more to
it. We focus on the nice life that an animal
has had, not on its death. It is probably no
different for Landal. In the story about the
park in Austria, guests will get an - in my
opinion, appropriate - good feeling."
Discussion leader Schuurman summarizes
what has been said up to now by posing
that there is always a healthy tension
surrounding going on vacation in a
sustainable way. "What is positive about a
large company such as Landal," says
Roeleveld, "is that we can close the cycle.
We are a company full of opportunities, we
have so many aspects within our own
company. We directly influence these
ourselves." Heerkens: "We start a
movement through which guests can look
at their own environment in a different
way, and suppliers in a different way at
their entrepreneurship. The impact Landal
makes can be very significant when seen
this way." Homans: "That is the attitude of
an entrepreneur who really believes in it.
That means you are doing the right thing."
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10
Vision and
Sustainability does not stop at the front door. To really
be sustainable and workable, you must implement your
principles and convictions to extremes.
Position 2:
You are not sustainable until you
not only make demands of yourself,
but also of your guests, suppliers
and collaborating partners.
A
All the discussion participants agree with
this position. Bruinix: "You have a
choice as a meat supplier: do you select a
cow that has been inside a stall attached
to a grate for two or three years, or one
that has had all the room it wanted
outside in the fresh air for three or four
years? That is still a short life, but a good
one. I don't deal with farmers who only
see their animals as production units.
Roeleveld concurs "That provides winwin situations. If you select quality meat,
you might get less quantity for the same
amount of money, but it tastes much
better. And healthier, because that
quality meat was produced with much
less antibiotic, which is also again good
for the environment. In addition, there is
also an attempt to opt for regional meat,
which in turn means fewer miles for food
transportation.
When asked about sustainability in a park
such as Landal Vitamaris, where most of
the vacation apartments are owned by
private citizens and where Homans is the
chair of the board, he answers: "Actually,
I am allergic to the 'sustainability'
concept. That is a container concept, and
just as meaningless as 'quality'. What is
important is that you must think hard
about your actions." Heerkens:
"Sustainability, just like quality, does
quickly become meaningless, and pushed
in the direction of certification in order to
make it tangible. But that has nothing to
do with the mark of quality. On the
contrary. It pertains to how you deal
with the world around you. Do you
pursue short-term profit, while inflicting
damage to the earth in the long run? Or
do you take that into account? For me,
that is what defines sustainability. If you
do not provide quality, your guests will
not return. But for sustainability you also
need awareness in your guests."
Homans understands the point Heerkens
makes: "I would also like to see the
board and owners of the vacation
apartments at Landal Vitamaris wholeheartedly opt for sustainability.
We invested in solar energy and heat
recirculation, but in doing so we
encountered the necessary resistance.
How do you overcome that?" Homans
likes being consciously involved with the
environment, but does also see it can be
difficult at times. "I wanted to come to
this round table discussion by train, but
because I was too busy, I opted for using
my car. So I do need to look at myself in
the mirror at times." Heerkens: "That is
the beauty of this subject, what matters is
increasing awareness." Roeleveld adds:
"That is exactly why we started with
Green Key. A guideline to get started, for
our parks and our employees."
Vision and
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12
Vision and
Is it the large decisions that makes Landal green, or
rather the small initiatives of the many employees in
the parks?
Position 3:
Real sustainability begins
from the bottom up.
H
Homans is of the opinion that management
has to set the right example. Bruinix
agrees with that. "If you define issues at
the management level, you can speed up
the processes. After all, there is always
something that first has to happen, before
individuals change how they think about
it." Heerkens prefers combining a strategy
formulated by management with a bottom
up approach: "As a business you must
have central targets, which could include:
green electricity, waste recycling, Green
Key and regional cooperation. Aside from
this, I feel that our 100 points list created
by our parks with small, practical,
initiatives for saving electricity, a good
example of the bottom up approach."
Discussion leader Schuurman knows from
other organizations that it can be
particularly difficult at the middle
management level. "They are given the
order to produce in a more sustainable
way, which takes money, but at the end of
the year they are rewarded on the basis of
their financial achievements. That rubs the
wrong way." Roeleveld does not
experience this at Landal: "Landal
increasingly does not look at what an
investment in sustainability costs at this
moment, but especially at what it will
deliver in the future."
One of the aspects of sustainability
focused on by Landal is cooperation
with entrepreneurs in the region. For
example, by selling regional products
in the ParkShops and including them in
the restaurant menus.
Heerkens sees the cooperation with Van
Bennekom as a good example: "We sit
down together around the table to create a
menu with regional dished. Van
Bennekom searches the region for
sustainable meat for this menu. Should
that not be possible, we would strive to
obtain meat from our own country, and
only then would we divert the search to
other countries." Bruinix: "And we know
exactly what the links are in this chain,
and are able to justify this choice."
Schuurman feels that this is the essence
of socially responsible management:
"Know the links of the chain and dare to
speak up based on facts." Bruinix
confirms this and voices that you should
not utilize regional products come what
may, if they are also produced elsewhere
in a sustainable way." Heerkens
recognizes that as well and concludes:
"As long as we continue to question
whether it could still be done better."
“
Vision and
Landal makes a case for
nature, guest and society.
We do so through
sustainable and
concerned business
management.
Thomas Heerkens
General Director, Landal GreenParks
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14
14
Sustainability in the parks
02
SUSTAINABILIT
Y IN THE PARKS
144
Villa's with
solar
panels on
Texel.
PLAYING ON PLAYGROUND
EQUIPMENT MADE FROM
RECYCLED MATERIAL
14
parks with their own
wildlife park
29 Dutch and
4 German parks
have cars
running on
electricity
75%
less traffic by trucks
to the parks
KLM FLIES ON LANDAL
DEEP-FRYING FAT
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GREEN KEY:
STAYING IN THE GREEN
AND GREEN
ACCOMMODATIONS
How do you make sure that sustainability becomes an integrated
part of business management? In 2013, four Landal parks started
with Green Key, the international hallmark for sustainable
businesses in the recreation and leisure branch.
T
Jeroen Mol
The broad set of standards for the
hallmark surpasses the regular statutes
and legislation. Jeroen Mol, Operational
Director at Landal, clarifies the interest:
"The goal of the Green Key certification
is the reduction of waste, creating
awareness among the employees, making
processes more sustainable and
guaranteeing sustainable knowledge and
processes. There are also guests who
attach value to this green
label. They can enjoy guilt free
consumption.
Obviously green The ball got
rolling in 2012 when Landal Het Land
van Bartje itself took the initiative for
Green Key. As a result, a pilot was
started with more parks. These parks
were already fairly sustainable, and as
a result, a number of the criteria for
Green Key were met
“
A Green Key
certification means that
sustainability is
integrated throughout
the organization.
Reinder Oosting
independent sustainability advisor and involved
in the start of Green Key within the Landal
GreenParks
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as a matter of fact. Mol: "Of course is
everything not as easy. Things that may
appear minor can evoke resistance. For
example, employees are hesitant to use
FSC [Forest Stewardship Council] paper.
It is more expensive, and people would
rather not use "gray" toilet paper. The
purchase of LED lighting is also more
expensive, but that is recovered in the
long run by using less electricity and
through lower maintenance expenses,
because the light bulbs last longer. What
matters is how we make certain
investments: we must make conscious
choices and in doing so, not look only at
the initial purchase."
Certification throughout
Landal With an eye to the future,
Landal has started certification
throughout Landal. The ambition is to
have all parks have a Green Key
certificate by the end of 2016. "We have
started outlining the impact and
investments. Now we guarantee Green
Key in our process such that all managers
integrate the norms in their policies.
We also include these standards in our
internal audits. This way we are wellprepared when the external inspector for
Green Key arrives. This does not mean
that everything is suddenly abandoned.
Green Key is not a goal in itself, but a
means to get the process started and
accelerated, and to increase the awareness
among the employees."
Reinder Oosting, independent
sustainability advisor and involved in the
start of Green Key within Landal.
"Support towards a Green Key certification always
starts with a benchmark, because measuring is
knowledge: the advisors inventory the water and
energy consumption and the waste production, to
name a few, and use this to make organizations
aware of the current position. We use the Green Key
standards as a test. This results in an action list with
suggestions for improvement that the participant can
use to start the process of meeting all the Green Key
standards. The policies must be implemented
throughout the organization. For example, an
incandescent lightbulb should no longer be installed
between the energy-saving lighting. Usually the socalled benchmark for Green Key is an eye opener
which inspires the participants. Green Key acts like an
internal quality and sustainability system: you monitor
and obtain data that can be used to target
sustainability and usage costs. What I find striking
about Landal is the education about the environment.
It has been beautifully implemented, for example with
a bare feet path or an insect hotel. That is an
enhancement of the nature experience. The manner in
which Landal offers regional activities and local
products is good. Landal really connects with
entrepreneurs in the area."
What are the conditions for Green Key?
The Green Key standards are geared to internal and
external communication, sustainability in the management
of the organization, use of energy, gas and water, waste
management, transportation, food & beverage, green maintenance,
sustainable measures implemented in the offices, paper usage, type
of printing and sustainable purchasing, to name a few. For more
information, see www.greenkey.nl.
TRANSPORTATION
Sustainability and dealing with nature also means
decreasing the CO2 emissions. This is why Landal
continuously examines which sections of the company can
be made (even more) green. For example in the
transportation in the parks.
Fewer trucks in the
parks
Electrical alternative
Driving around the parks is done as green as possible.
Taking this as a starting point, every vehicle written off
since 2011 has been replaced by an electrical alternative.
The Technical Service Department, to give an example,
drives in quite a number of parks in a Goupil, which drives
a maximum of eighteen kilometers an hour [11.3 mph].
The smaller service departments such as the delivery
service utilize golf carts. Housekeeping drives primarily
electrical as well. Aside from the far better carbon
footprint, electrical cars have a very low sound level.
Through the Logistics project,
Landal has diverted heavy traffic to
and near the parks. With lower
CO2 emissions as well as logistical
costs as a result. The project
started in 2013, in which various
parks placed their orders for
deliveries for various suppliers
through a central website. Van
Uden Logistics then arranged the
delivery. As a result, a truck only
has to enter the park once every
two weeks.This resulted in 2013 in
a savings of 1,570 truck visits, a
decrease of 75%.
75%
less
freight traffic to the parks
Green guests
Remarkable initiatives are also
taken by the various parks. Guests
at Landal Beach Park Texel, for
example, were able to explore the
island at no cost for a half a day
using an electrical vehicle.The
automobiles had been made
available by TexelEnergie, a
company working in close
cooperation with the park.
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20
NATURE
IN THE
PARKS
A stay in the middle of greenery is a matter-of-course
at Landal. But much is also undertaken in and around
the parks to highlight the many facets of nature even
more.
Wildlife parks and a butterfly garden
Fourteen parks have their own wildlife park where they
organize things as treasure hunts and activities. The wildlife
parks are created of natural and recycled materials.
And very special: four years ago, a butterfly garden was
created at Landal Coldenhove. Visitors can spot
butterflies in this fairly accessible garden as well as learn
more about the flowers attracting these butterflies.
Insect hotel
A large number of parks have
an insect hotel. Children as
well as parents can learn all
about ladybugs, flies, bees,
wasps and ants to name a few.
This also benefits the
biodiversity in the park.
Playing in the parks
For the younger guests, every park has a
centrally located inside and outside
playground which has been laid out
sustainably and economically circular.
Where possible, the playgrounds have
been made accessible for children with a
handicap.
Nature
breakfast
By now, six parks have the nature
breakfast, organized in cooperation
with the Institute for Nature
education and Sustainability (IVN).
During the excursion, participants
learn more about the importance of
(involvement with) nature as well as
being presented with a nutritious
breakfast in the vicinity of the park.
Herb gardens
A number of parks have created their own herb
gardens. The home-grown herbs are used in the
restaurant and catering facilities in the preparation of
freshly prepared meals.
Walking and
looking for
wildlife with
the forest
ranger
In many parks, guests can go out looking for
wildlife or taking a walk in nature in the
accompaniment of a forest ranger. The forest
ranger points out special plants and trees to
the participants, or wild animals and their
tracks. There are fun nature treasure hunts for
young guests. A number of parks also have the
Nature guide available.
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WELL-CONSIDERED
EATING AND DRINKING
When thinking about Food & Beverages, it is logical for
Landal to choose organic products and/or regional
products. What does this mean for the restaurants and
ParkShops?
Green deep
frying
Since June of 2013, the Dutch
and German parks use the
Green label frying oil from
Oliehoorn. This oil has been
sustainably produced, is
GreenPalm certified, is 100%
organic and tastes delicious.
About 60% of the used oil is
converted to bio-ethanol, a
mixed fuel for bio-kerosine, for
customers such as KLM.
Prefer no
glutens?
Since October of 2013,
sixteen of the Landal parks
have gluten-free dishes on
the menu. The restaurants
offer a satisfying glutenfree variation for a number
of à la carte dishes, as a part
of a healthy and varied
selection.
Livar pig
Many parks have the Livar pig on the menu.
Livar pigs are kept in a socially justified and
animal friendly way, and processed according to
the traditional methods into delicious products.
16
parks have gluten-free
dishes on the menu
Fair Trade coffee
Fish: as sustainable as
possible
The menus of Landal only contain nonthreatened fish species, and the fish is
purchased sustainably as often as
possible.
The bungalows and restaurants serve Puro
coffee, with the Max Havelaar quality mark. This
quality mark guarantees fair trade conditions
which improve the employment and living
conditions in third world countries.
Coffee grinds as
nutritious soil
In 2013 Landal took the
initiative to recycle coffee
grinds. The sediments are
brought to a company which
transforms it into a nutritious
soil for oyster mushrooms.
Landal purchases part of the
yield of oyster mushrooms
back for the restaurants. Aside
from this, part is processed by
other companies into delicious
bites (also found on the Landal
menu) and a part is returned
as a Mushroom Farm Kit for
guests. These kits are for sale
in the park.
Organic assortment in the ParkShops
Guests can visit the Landal parks for diverse organic
(regional) products. In the ParkShops, the assortment varies
from organic dairy products, bakery products and sandwich
fixings to meat, fish and vegetables. Aside from this
there are delicious snacks, fruit drinks and
organic wines.
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USAGE IN 2013
at Landal Landgoed ’t Loo
Total guest nights in 2013
371,581
Total quantity drinking
water
53.457 m3
about
14,121,845.40 gallons]
Gas usage
790.919 m3
Total electricity costs
€ 164,481.00
Distributio
n of waste
Refuse
Paper/Cardboard
Glass
Total waste amount in
kilograms
577,705.00
[1,273,621.51 lbs.]
GFT
Swill
BUNGALOWS
Sustainability is opted for whenever possible in the construction,
interior and care of new bungalows This applies to the
renovation of existing bungalows as well. What does this mean
in real terms?
Logical investment
In the Landal Beach Park Texel, all 144
villas are equipped with solar panels. With a
very high number of sun hours per year, this
is a 'logical' investment. Another very
practical investment is the purchase of
sustainable LED lights. All the lights have
been replaced by LED and energy efficient
lighting in the parks with a Green Key
certification.
Maximum temperature
ICY room thermostats have been
placed in the Landal bungalows. These
thermostats automatically decrease the
temperature when it becomes dark and
there is no longer any movement. The
maximum temperature is 24 C.
o
Biodegradable
Water conservation
The parks with a Green Key certification and many
of the bungalows of Landal that have been
renovated have a flow rate limit on the faucets that
allows a maximum flow of six liters [1.6 gallon] of
water per minute. The toilets use the same quantity
for each flush. In Hof van Saksen all the toilets in the
accommodations and even the public toilets are all
extra water conserving. And in Landal Stroombroek,
the waste water from the pool functions as the toilet
flushing water in the main building.
The service sets in the bungalows are
biodegradable. The pouch, made of
corn starch, as well as the contents. The
dishwasher tablets and the dishwashing
soap from Claro have a European Eco
label. In addition, Wecovi, the service
sets supplier, works together with
sheltered workshops.
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03
INVOLVED
EMPLOYEES
2,500
employees
‘COUNT ON ME’
as organizational culture
42
training programs at
Landal Academy
86%
satisfied employees
VITALITY AS
STRATEGIC PRIORITY
744
interns 2013
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Sustainability in the parks SUSTAINABILITY STUDY 2013
SUSTAINABLE BUSINESS
MANAGEMENT IS ALSO:
INVESTING IN EMPLOYEES
"It is the enthusiasm and commitment
At Landal concern for the
guests is the dominating
factor. A significant condition
to have the guests feel
content is the effort of
enthusiastic employees. This
is why Landal does whatever
it takes to have employees
feel content as well. No better
job than vacation!
H
of the employees which makes Landal
unique", states HR Director Anita Brink:
"To us, sustainable business management
also means investing in our employees.
By giving them attention and offering
opportunities. "In 2013 we created a new
HR strategy which outlines how we can
provide even more room for employees
for self-development. As a guideline for
this future-proof and sustainable strategy
we have five topics: leadership, talent
development, smarter organizing, vitality
and employee marketing."
Enthusiasm of employees
Anita Brink
“The employee satisfaction survey of
2013 shows that no less than 86% of our
employees rate Landal as a great place to
work. For us, this is a confirmation that
we are on the right road with our Landal
values: being trustworthy, enthusiastic,
cooperation and personal. We have even
included the enthusiasm of our
employees - the 'Count on me' culture - in
our mission statement.
Work-life balance
"The work-life balance (the balance
between work and private life) has
come to the foreground as an attention
point from the employee satisfaction
survey. In 2013 we put pen to paper to
ensure that employees do not let their
enthusiasm pass them up. These plans
for the sustainable availability of
employees were rolled out in earnest in
2014."
5
Sustainability themes:
• Leadership
• Talent development
• Smarter organizing
• Vitality
• Employee Marketing
What is ‘Count-on-me’?
'Count-on-me' stands for the
enthusiasm of each employee to
exceed the expectations of
guests, colleagues, home
owners and suppliers. This
means that Landal employees:
• are always at the ready,
involved and act vigorously;
• have respect for individuals and
nature, and are of service;
• exceed expectations by being
welcoming and always just
make that extra effort.
29
Enthusiastic employees
Working with a smile
Landal has performed an employee
satisfaction survey every year since 2013.
Prior to 2013, it was every other year.
The survey is performed by Great Place to Work, an
organization that also studies the employee
satisfaction at Wyndham, the parent corporation of
Landal. The employee satisfaction is researched and
evaluated on the basis of five aspects: 'credibility,
respect, honesty, pride and collegiality'. 'Credibility',
'respect', and 'honesty' says something about the
degree of trust in the employer. 'Pride' measures how
employees view their own jobs and 'collegiality'
pertains to cooperation with colleagues.
Open and informal
Employees appreciate the degree of independence
within their work. They experience Landal as a safe
and pleasant work environment in which they can be
who they really are. Where there is room to make
mistakes, and where they can share ideas. Everyone
is equal within Landal. There is no discrimination and
the business culture is experienced as open and
informal. Points for improvement are the clarification of
the future vision by management, the balance between
work and private life and clarity about the chances for
promotion. Teams have been formed in every park and
office to address the points needing attention as per
the employee satisfaction survey.
Employee satisfaction survey scores
for 2013
83%
proud
employees
This is a great place to work
Collegiality
Pride
Honesty
Respect
Credibility
86%
84%
83%
76%
71%
75%
30
Vitality
VITALITY AS STRATEGIC
PRIORITY
Landal feels that it is important for employees to be healthy and
feel good. For this reason, Landal created the Be Well vitality
plan. Landal also invests in creating more sustainable commuter
traffic from home to work and employment conditions.
Be Well Goals
The energetic employee
The Landal vitality plan was inspired by the ‘Be Well’
programs at Wyndham. The philosophy behind Be Well is that
a healthy employee is happier, and everyone profits from that
happiness: the employee self, the guests and of course the
organization as well. Landal wants to contribute to the wellbeing and development of employees through the Be Well
plan. A energetic employee is focused on his or her work, is
able to make a difference for a guest and is sick less often.
Landal also attaches value to balance in teams through a varied
line-up of ages. Mentoring plays a significant role in this: older
employees coach the new generations in skills that they
can still develop.
Be Well ensures that:
• employees are energetic and
perform better;
• employees feel appreciated
and are longer employed by
Landal;
• employees feel supported in
areas such as work-life
balance, stress and obesity;
• a culture comes to life in
which difficult topics can be
discussed;
• outsiders see Landal as a vital
organization;
• Landal is known among (future)
employees as an organization
that feels strongly about
vitality.
Be Well in real terms
15,000
fewer kilometers
driven
Be Well is not just about stopping smoking or eating more fruit, but also about
personal awareness of lifestyle and behavior. Striking examples ae the Low
Car Diet, the Bicycle plan, sustainable lease plan, NS [Dutch National
Railroad] Business cards, collective health insurance and the personnel
reservations.
Vitality
Vital employment
conditions
Low Car Diet
Sixty Landal employees, among which General Director
Thomas Heerkens, followed a Low Car Diet in 2013, and left
their cars in the garage for ten days. This was one of the
initiatives as part of the Day of Sustainability. The participation
in the Low Car Diet provided various mobility arrangements to
stimulate use of the bicycle, public transportation and driving
on electricity.
ONE
TON
CO2 savings
Through the use of employment
conditions that are specifically
focussed on vitality, Landal wants to
structurally contribute to the
wellbeing of the employees.
A number of examples:
• Economical purchase of a bicycle
through the Bicycle plan.
• Expenses for public transportation
are reimbursed in full.
• Discount when staying in one of
the parks through the personnel
reservation policy.
Collective health insurance
Landal employees can make use of an attractive collective health
insurance. Landal GreenParks Germany received a distinction in 2013
from a healthcare insurance company for the health management at the
work site.
Going to work
in a sustainable
way
also good for the environment.
Riding a bicycle is healthy
Employees of Landal can
purchase a bicycle with the
accompanying accessories
and insurance against a good
price through the Bicycle Plan.
Landal hast strict rules for the
utilization of leased
automobiles. Environmental
labels and CO2 emissions are
taken into account. As an
example, the use of hybrid
automobiles is stimulated by
having charging points at the
offices. In 2013, the Landal
car park had seven plug-in
hybrid automobiles.
Landal also offers a NS
Business Card to employees
with a leased automobile.
Since the introduction of this
card, in the middle of 2013, a
total of 15,000 fewer kilometers
have been driven: a CO2saving of at least one ton.
31
32
Employee Facts & Figures
LANDAL
EMPLOYEES
Total Netherlands & Germany
2,500
66
employees already
work over 25 years
at Landal
employees
0-2 years
2-5 years
5-10 years
10-15 years
15-20 years
20-25 years
>25 years
Male
Female
Flextime
Full time
4.5%
average sickness absentee rate in
the Netherlands (4.25 in Germany)
40%
of the employees are
temporary employees
Temporary
employee
Student
Part time
Talent development
TALENT DEVELOPMENT
IS CENTRAL
Not only does Landal have the ambition to grow in size,
but also in the excellence of services provided. This is
why Landal has been investing in the development of its
talent for years. The Landal Academy, the learning
institute, the focus on leadership and Talent@Landal
function as the cornerstones.
Landal Academy
Landal Academy:
a new way of learning
Landal Academy is the internal training institute for Landal. It
offers employees the opportunity to develop themselves further
in their field. A new method for learning was selected in 2013,
the 70-20-10 model. This model assumes that 70% of the
benefit of learning is achieved through learning at work, 20%
through talking with colleagues and a mentor and 10% during
classical training days. The 70-20-10 model provides structure
during the training period. The study material is offered
digitally more often, so employees can refresh their
knowledge quick and easy and on their own. The greatest
benefit comes in the practical learning: on the floor with
challenging assignments and professional guidance by the
employee's own supervisor. This is how Landal Academy
guarantees a continuously learning organization.
42
training sessions
in 2013
10
new training
programs
New training programs include:
• Managing at Landal
• Guest group training
• Board member Workshops
• Transactional analysis
• Introduction webinars
• Negotiating for
professionals
Talent@Landal
Landal works hard on the 'best in class' culture, in which employees are challenged and
stimulated to display, utilize and further develop their talents. In addition to the Landal
Academy, Talent@Landal was started in 2013, a training model which will be further rolled
out starting in 2014. Through Talent@Landal, Landal encourages employees to discover
their talents and make choices. Where on the one hand employees want to 'climb quickly' at
the beginning of their career and work full-time, those ideas can change when they start a
family or get older. Through Talent@Landal, talented employees create new opportunities for
themselves within the company.
33
34
Talent development
FROM
INTERN TO
MANAGER
Intern Tom Clarijs (22) is following the Manager Recreation
Company training, and is currently already taking his fourth
internship at Landal. He has definitely decided to start a career
at Landal after his studies. His goal: to become General
Manager.
“I
“I have worked as a management intern
at Landal Sonnenberg in Germany, and
are now working at the HR department in
the office in Leidschendam. You are
well-supervised as an intern, and the way
Landal is concerned with vacations really
speaks to me. It is impressive to see how
the ultimate guest experience is the
dominating factor in everything. And the
company encourages individuals to
develop their talent. I have extensively
discussed my future with the
Learning & Development Manager. It
would be ideal to start as a Shift leader in
the Front Office and then continue on to
become the Front Office Manager. Those
are good steps towards becoming the
General Manager. Whether that
happens depends to a large degree on
myself of course. I have all the
confidence in that. But I do want to keep
all options open, and especially develop
along broad lines. There is still a lot to
learn!"
Remko Vogelaar (24) started at age 15 at Landal Hoog Vaals as a vacation
employee. In 2008 he interned at that same park, and since March 1, 2013
he is the Manager of Fun & Entertainment at Landal Port Greve.
"The path outlined by Tom is indeed the
most logical path towards becoming
General Manager. As Manager for Fun
& Entertainment I have chosen a
somewhat different path. I am fairly
young, and know that I still have a lot to
learn. Landal facilitates me
in doing so. For example, I have
recently taken the course 'Managing at
Landal'. Very educational. My
recommendation to Tom is therefore:
do especially what you really like, and
starting there look for new challenges
You are given every chance here to
develop yourself."
Talent development
35
Jerry Meijer (43) started in 2003 as chef at Landal Heideheuvel, where he was
involved in the development of new concepts such as Woods, among other
things. He recently became the General Manager at Landal Coldenhove.
“After my first year at Landal
Heideheuvel I was asked to assume the
function of F&B Manager as well. Again
another year later, the function of Retail
Manager opened up, and of course I did
take that new challenge with both hands.
So at a certain point in time I combined
three functions! In 2011 I was given the
opportunity to start as
744
General Manager at Landal
Heideheuvel. A great function, in which
I feel myself like a fish in water. I am
enormously grateful to Landal that they
gave me the space to develop myself.
Personally I feel it is a major advantage
that I really worked between the
employees on the work floor. I would
recommend that to Tom as well.
HBO
80
internships
Focus on leadership
144
9
71
520
MBO
664
Nederland
International
Leadership is essential in the Landal approach. When good leadership is
demonstrated, employees are able to put up a better performance. And an
employee who is aware of his duties, demonstrates initiative and assumes
responsibility, shows that he or she commands personal leadership.
Accordingly, Landal makes an extra investment in leadership over the
coming years. Through, among other things, the training 'Managing at
Landal' that is specifically geared towards shift leaders and assistants.
In addition, through the Landal Academy, so-called ‘champions’,
employees with specific knowledge, are engaged to share information
with colleagues.
Landal as a Learning
Institute
Landal enjoys sharing the
enthusiasm for the profession
with tomorrows employees.
Each year, hundreds of
students gain experience in the
vacation profession. In 2013, a
total of 744 MBO and HBO
students did internships at
Landal. After the completion of
their study, many interns return
as temporary employee or fulltime employee.
Definition of personal leadership
• Employee makes a greater effort himself and
encourages others to do the same by giving
individuals trust and connect with them,
keeping his environment and relations in mind.
• Employee demonstrates professionalism, is
flexible and able to set joint goal and attain
results.
• Employee shows ambition, is socially
concerned and inspires others.
• Employee is honest and straightforward.
36
36
04
THERE IS NO SUCH
THING AS WASTE
580
tons CO2-reduction
13,000
pieces of furniture
were given new life
37
93% less paper
=
200 trees
saved
LAY DOWN WALKING
PATHS OF OLD BRICKS
PLACE
UNDERGROUND
WASTE CONTAINERS
38
BE SMART IN DEALING
WITH WASTE
Landal is continuously searching for ways to tax the environment as
little as possible. Even just by separating the waste in the parks,
Landal posted an environmental benefit in 2013 of 580 ton of CO2
reduction. Van Gansewinkel is an important partner in this search.
This company collects the waste that is produced in a number of
parks and offices of Landal in the Netherlands.
“E
“Guests encounter recycling centers
everywhere”, states Michiel de Beer,
Senior Key Account manager at Van
Gansewinkel. "Guests can separate
paper, glass and refuse, after which it is
collected in underground containers,
together with the other refuse from the
park. Behind the screens we also collect
clippings from trimming, tin foil,
cooked food remnants and construction
and demolition waste, in addition to the
guest deposits."
Recycle wherever possible
There is no waste, is the philosophy of
Van Gansewinkels. Recycling by
separating waste, that is what it comes
down to in reality. "Old paper and glass,
for example,
are used as base material for the paper and
glass industry", states De Beer. "Clean
wood is turned into chipboard, and cooked
food remnants from the kitchens of the
restaurants undergo fermentation. During
the fermentation, biogas is released which
creates a sustainable source of energy. The
digestate that remains becomes a valuable
fertilizer. Remnant waste is the waste that
cannot be recycled. This is turned into
sustainable energy, steam and heat through
burning. The so-called cinder that remains,
is used after decontamination as
construction material for road construction
and hydraulic engineering.
Vegetable, fruit and yard waste
Organic waste is currently not being
collected separately in the bungalows. This
had been done for a certain period, but
notwithstanding intensive communication
it resulted in a non-recyclable flow. Landal
has also investigated the possibilities for
placing bio fermentation installations in
the parks, but as of now the volume is too
small. Organic waste that is left behind in
the remnant, is now converted into energy.
However, Landal continues to search a
fitting solution.
There is no such
separate as well. Attention is paid also to
the separation of hard plastics by guests.
Information
Guests bring their own waste from
their bungalows to the recycling center
in the park. The majority of the glass
and paper is well-separated. Together
with Van Gansewinkel, Landal is
looking for ways to separate out the
plastic in the bungalows as well. The
biggest challenge is to continuously
inform guests about what they are to do
with their waste, and to facilitate them
well in the separation of the waste. De
Beer: "Landal is paying attention to
this in a good way, and we are actively
involved.”
Focus on plastic
The possibilities for separating and
collecting waste continue to develop. At
Landal, the current focus is plastic waste.
The restaurants and stores collect all
plastic, especially plastic film. The
cleaning staff keeps the plastic film in
which towels and bed linens are wrapped
for a better
environment
Landal does not only care for the environment
through the recycling of waste. Sustainable
equipment, reduced paper usage and donating
left-over food to the Food Bank are part of the
business philosophy as well.
39
40
There is no such
From preprinted
matter to printing
No longer printing single side, but double sided,
was the easiest step to save on paper and counter
waste. Also by printing as little as possible, and
giving environmentally friendly printing advice in
the digital signature are now also a standard. In
addition, Landal started in 2011 with the transition
from preprinted material to printing, because with
preprinted material there is always a remaining
inventory.
Reused bricks In Landal
Miggelenberg bungalows have been
demolished. The bricks from that
demolition have been chipped clean and
are now leading a second life: they form
a pleasing new walking path in the park.
Sustainable
playground
equipment
In the middle of 2013 Landal
entered into new contracts with
two playground equipment
suppliers: Kompan and Eibe. At
both companies sustainable
business management is seen as
a strategic priority. They use fair
trade wood for their playground
equipment. Parts of old
equipment are of course recycled.
There is no such
“
Landal's vision of sustainability
is practical and is implemented
in every layer of the
organization.. I find this very
inspiring. They also invest
much energy in getting that
one single thing remaining in
order: a way to easily separate
waste in the bungalows.
Michiel de Beer
Senior Key Manager
Van Gansewinkel
41
42
There is no such
Away with
the inventory
The Vacation Magazine that is sent to guests at
home prior to arriving, is no longer being printed
in advance in a large print run since 2013. The
Vacation Magazine is printed twice a week.
This way the magazine is always up-to-date,
and there is no, or hardly any, waste of paper.
Everything deserves a second chance
About 13,000 pieces of furniture were replaced in 2013. Most of these
were still suitable for re-use, and have been donated to good causes
and institutions. Much has gone to East-European hospitals and
children's homes. Small local sport and other associations have also
received furniture.
Van Gansewinkel retrieves the old down
comforters and pillows to be recycled.
Electrical equipment is collected by
Wecycle, a foundation that organizes the
collection and recycling of rejected
electrical equipment and broken energysaving lights in the Netherlands. This way,
scarce natural resources are reused
as much as possible.
There is no such
From print to digital
In 2012 Landal started an initiative to digitalize the
guest documents: 600,000 reservation confirmations,
modifications, memos and cancellations per year. By
2013, Landal only sent 7% of all this by mail; saving
93% of paper.
Sustainable equipment In
the parks, written-off equipment
is being replaced by a
sustainable alternative. For
example, in 2013 the deep
fryers have been replaced by an
energy-efficient variation. In the
main buildings, the central
heating boiler has been replaced
by a high efficiency boiler.
Food Bank
The individual parks of Landal are encouraged
to work together with the local Food bank. This
prevents waste of food of which the 'use by' date
has expired, but that is still good to eat.
43
44
44
05
SOCIALLY
CONSCIOUS
ENTREPRENEURSHIP
COOPERATION
WITH LUNG
FOUNDATION
142 modified
accommodations
in 26 parks
2
Vision villas
Since
2004
a partner with
Nature
Reserves
Wild
Outside
Days in
5
parks
OFFER COMBINATION
WITH COMFORT CARE
45
46
TOTAL NATURE EXPERIENCE
Landal desires to offer all guests
fantastic stay. The experience
of the resources of nature is
central in that experience. The
parks of Landal are primarily
situated in or next to the most
beautiful nature areas. Nature
experience and nature
conservation go hand in hand.
Through the close cooperation
with partners such as the
Nature Reserves and the Bird
Protection Society.
H
T
The partnership of Landal and
The Nature Reserves prove that
recreation and nature can easily be
enjoyed together and that they can
enhance each other. Among the ways that
Landal supports the Nature Reserves is
through the recruitment of members and
donors by making the organization and
its activities and efforts visible to the
Landal's public. Landal also offers
members of the Nature Reserves
discounts on a stay, in order to allow
them to enjoy nature even more. The
Nature Reserves in return bring the
nature in and around the Landal parks to
the attention of the guests of the parks,
and ensures that the members of the
Nature Reserves are able to find the
parks. And whoever wants to be totally
immersed in the nature surrounding the
parks, can make a nature walk or spot
wildlife together with a Nature Reserves
forest ranger.
Social business management
Herman Veerbeek
Forest Ranger with the Nature Reserves
management unit South-west Veluwe
“
It is no coincidence that various parks
of Landal GreenParks are in the close
vicinity of areas of Nature Reserves
areas. Nature Reserves are known for
keeping the population management as
close to natural as possible of, for
example, wild boars and red and fallow
deer. The animals are well visible, and
guests have optimal enjoyment of the
protected environment.
47
48
Socially conscious
Inextricably connected
Marc van den Tweel, General Director of
the Nature Reserves, about the
cooperation: "Since 2004, Landal has been
the only official partner of the Nature
Reserves. Landal and nature are
inextricably connected to each other.
Together we actively involve the guests of
Landal with nature in and around the
parks. For example, through our popular
children's program OERRR, and events
such the Wild Outside Days. We also offer
guests the opportunity to take educational
hikes and make nature observations
together with a forest ranger. The nature
and vacation experience go hand in hand
this way."
Getting dirty is allowed
In 2013, the Nature Reserves started to
organize the Wild Outside Days in
nature areas situated throughout the
Netherlands. During the Wild Outside
Days, families with children are guided
through nature and they can participate
in various outside activities inspired by
a seasonal theme. The idea is to
introduce children to the wonders of
nature while playing. In 2013, Wild
Outside Days were organized in 5
parks. The Nature Reserves and the
Fun & Entertainment departments of
Landal worked closely together to
organize the Wild Outside Days. This
cooperation
is very successful, and more Landal
parks will organize Wild Outside Days
in 2014.
OERR-campaign OERRR is an
initiative from the Nature Reserves to
have children discover nature. Based
on challenging do and discover maps,
based on the four seasons, activities
such as play, crafts and knowledge
assignments are carried out in nature.
Anyone who registers at no cost
through www.oerrr.nl, receives a new
set every season. Staying in one of the
parks is of course an excellent time to
discover nature through the use of
these maps. These maps can thus also
be obtained at many of the Landal
parks. Guests find an information
flyer about OERRR in their welcome
folders.
An eye for birds
Landal also supports the work of the
Vogelbescherming Nederland [Dutch
partner of BirdLife International]. The
two organizations work together to
allow guests to enjoy nature and, in
particular, the birds. Vogelbescherming
Nederland is dedicated to the protection
of birds and their habitats. Giving
information and education, such as in the
Landal parks, is very important in this
work. Birds in the parks themselves are
helped by the great variety of birdhouses.
49
BUCKLING
DOWN FOR
RIGHT TO PLAY
Right To Play sees to it that over a million children over the
whole world can play and do sports in countries where this is
taken for granted. Landal helps since 2012 to attain this goal
again every year. During the summer of 2013
the employees in parks and offices have again devoted
themselves to Right To Play.
O
Under the motto ‘Playing together =
Stronger together!’, Landal employees,
together with a group of top athletes,
devoted themselves in the summer of
2013 to collect as much money as
possible for Right To Play. They
organized sports activities and sport
clinics for guests as well as residents
from the vicinity. Right to Play
ambassadors Raemon Sluiter (tennis),
Jaap Viergever (mountain bike), Deborah
Gravensteijn (judo), Henk Pieterse
(basketball), Roderick Weusthof and
Floris Evers (hockey) and Roel
Timmermans (golf ) gave the sport
clinics.
Right to play
The very tall ex-basketball player Henk
Pieterse has already been an ambassador
for Right To Play since 2006. "Being
excluded and not being allowed to join
the game is difficult, and I know that",
says Henk. "But not being able to play
because of immense hardship and
dangers in the environment
in which you live, that must be a hell.
Thank goodness Right To Play does
something about that. This is why I am so
proud to be a part of this organization.
Every child has the right to play!"
Annual campaign
Aside from all the activities in the area of
sports, various locations also had other
activities, from a summer fair and flea
market to a clothing and book fair. For
2014, Landal has the ambition to grow
the effort for Right To Play into a
structural partnership and to have the
annual campaign be run at all Landal
facilities.
50
Socially conscious
VACATION
FOR
EVERYONE
Going on vacation
worry free, is not a
given for everyone.
Landal has customized
accommodations and
facilities for guests who
need special facilities, a
bit more support or a
helping hand .
Z
At least 15% of Dutch citizens has a
limitation, and that number will only
increase. One of the most important
causes of this is the rise in the aging
population: the number of individuals
over 65 years of age will double in the
coming years from over 2 million to four
and a half million individuals. Small, but
sometimes also major, limitations occur
relatively often in this age group. Since
Landal wants to offer everyone the
possibility to go on vacation, a number of
51
Without barriers
Landal has 142 modified accommodations for the
less-abled, distributed across 26 parks. The
degree of modification varies significantly from
one bungalow to the next. For this reason, Landal
performed a study in 2013 in which accessibility
was the main theme. Based on the outcomes of
that study, Landal set a goal to bring all less-abled
bungalows to the same service level as of 2014.
By the end of this year all guests, regardless of
the degree of their handicap, will be able to
celebrate a vacation in one of the bungalows
of Landal.
15%
of Dutch citizens
have a limitation
the parks have modified
accommodations for guests:
• with a walking or movement
limitation (accessibility)
• who are blind or have poor eyesight
(Vision villa)
• who are deaf or hard of
hearing (accommodation for
those who are hard of hearing)
• with airway problems (COPDaccommodations)
National Children's Foundation
A partnership in which children are the center.
The National Children's Foundation has dedicated
itself for over 50 years to children who need a
helping hand. These are children who have already
experienced much in their short lives. There is
often no money in the (foster) families or
institutions where they live for
‘fun things’ such as vacation or
sports. Landal provides the
possibility for the National
Children's Foundation to
make it possible
for this group of
vulnerable
children
to go on
vacation.
Comfort Care
Landal collaborates with
Comfortzorg for guests who need
extra support and care.
Comfortzorg is one of the most
experienced organization in the
area of quality care at vacation
addresses. Through Comfortzorg,
guests in all Dutch parks can count
on care and resources.
52
Socially conscious
Vision villa
Landal offers the Visionvilla in Landal Landgoed 't
Loo and Landal Hoog Vaals especially for guests
with a visual limitation. This six person bungalow is
completely geared towards guests who have
limited vision or no vision at all. For example, the
lighting has been modified everywhere, there are
voice controlled appliances, information is available
in large print and braille and aside from the
modified play box there are various books on tape
Bungalows suitable
for individuals with
asthma/COPD
In close cooperation with the
Longfonds [Lung Foundation
Netherlands] Landal has
modified bungalows and
apartments in a large number of
parks that are geared in
particular to persons with
asthma or COPD. This means
that the bungalows have
smooth walls, smooth or hard
floor covering, no open fireplace
or gas fireplace, synthetic lines,
no smoking or
pets and primarily
blinds.
Previously known as
The Asthma Foundation
Modified bungalow for
the hearing impaired
The first vacation home for the
hearing impaired can be founds
since 2013 at Landal Rabbit Hill.
Landal worked in close
cooperation with the Dutch
Association of the Hearing
Impaired in the development of
this bungalow. The bungalow is
equipped with a number of smart
modifications. There is, for
example, a deaf loop system for
the transmission of radio, DVD
and TV sound. The smoke alarm
is linked to an alarm and warning
system. And, the front desk at the
park is equipped with a deaf loop
system as well.
Social business management
SPECIAL
ACCOMMODATIONS
in Landal GreenParks
1
modified
bungalow for the
hearing impaired
142
modified accommodations
2
Vision villas
Bungalows
for asthma
and COPD
patients
31%
of the guests in modified
accommodations make use of a
wheelchair or walker.
53
54
06
REGIONAL
HOSPITALITY
Regional
products on
the menus
Region as
focu
Local retailer
as partner
55
56
Regional
‘EXPERIENCING’ THE
REGION IS CENTRAL
Rob Pouw
The region plays a significant role in the
selection of a vacation park. Accordingly,
Landal enters into cooperative agreements in
the region to provide the guest with a unique
experience of the surroundings. A fruitful
cooperation, for the region as well as Landal
as well as the guest.
E
Each park exudes the atmosphere of the
region: this is what Landal strives for.
To assist the parks in solidifying the
ties to the region, the Regional
Anchoring Project was called to life in
2013. In this way, Landal wants to
exchange good examples from parks
that are strongly oriented to the region.
A number of parks, such as Landal Port
Greve in Brouwershaven, have already
been working closely with the local
retailers in the eating and drinking,
culture and side trips and activities
outside.
Regional
Win-win situation
The cooperation with local retailers
and institutions is good for the
region as a whole. "The region is
given attention in our park, and we,
in turn, play an active and
stimulating role in sustainable and
social developments in the region.
This way we think along about the
tourism management to be practised
and we act as sponsor for local
events. A win-win situation."
Rich experience
The region to the guest
Rob Pouw is General Manager of Landal
Port Greve, one of the supporters of the
project. "At Landal Port Greve we
already have a rich experience in the area
of regional cooperation. By integrating
unique and authentic regional elements in
our park, we strengthen our own
identity."
• Allow the region to return to
the park
• ‘Sense of place’ for the
guests
Support
The project offers the Landal parks
support for the way in which regional
activities and area products can be
integrated in the park. Pouw: "Based on
best practices, we stimulate and inspire
other Landal parks to make the region
central. Each region is different, of
course, and there must be room for
creativity and entrepreneurship. But in
terms of quality, everything must be the
best and in line with the Landal values.
This is why we develop guidelines for
regional cooperation with local retailers
and initiatives."
The park in the region
• Cooperation with local
retailers
• Active role in the natural and
social developments in the
region
At Landal
Port Greve
1136
kilograms of
mussels were
served up
57
58
Regional
THE REGION IS
EVERYWHERE ...
IN THE PARK
Cooperating with local retailers is a way for Landal
to distinguish itself. But how do you do this? How
do you make the region visible in the park? Landal
Port Greve and Landal Duc de Brabant give an
interpretation of the concept 'the region in the
park', each in their own way.
Landal Duc de Brabant, Diessen-Baarschot
"What is good, does not always
have to come from far away"
When the Landal parks work together
with retailers at the regional level, it is
important that the products meet the
highest quality requirements. For
example, Landal Duc de Brabant has
been working for a number of years with
Kempen Goed, a cooperative of
providers of high-grade products of the
Brabant region. The pork on the Landal
Duc de Brabant menus comes from freerange pigs at the traditional farm De
Elshorst in Baarschot. "We still farm like
it was done in the years past", says Thea
Moonen from De Elshorst. "Our pigs
walk in the pastures every day, and that
is unique for Brabant. Because the pigs
can rummage about outside, they have
much physical movement. This is how
real rummage meat is created, and you
can definitely taste it! It is honest meat
of a very high quality and guaranteed
antibiotic-free. Through working
together with other traditional Brabant
retailers we have a larger network
and we are better able to develop our
'breed'. The collaboration with Landal
Duc de Brabant is more extensive than
only the pork that we supply to the
restaurant and catering facilities.
We also sell sausages, bacon and dried
sausage from our farm. We also organize
activities together with Landal Duc de
Brabant such as tours of the farm, and
covered wagon excursions."
Thea Moonen
Regional
Landal Port Greve, Brouwershaven
"You should not have the feeling in
Zeeland that you are at the Veluwe"
As the General Manager of Landal Port
Greve, Rob Pouw wants that his guests
really take something home from that
beautiful countryside in Zeeland. "You
should not have the feeling at SchouwenDuiveland that you are at the Veluwe",
says Pouw. "By cooperating with local
retailers we want to make the
atmosphere of the region as tangible as
possible in the park. You see that
reflected at the registration desk, but also
in the design of our bungalows. Our
menus include mussels from Neeltje Jans
obtained from the Oosterschelde.
We also offer many products in our
ParkShop that we purchase from local
retailers and farmers, such as the wine of
the Kleine Schorre and Tons mustard
from Zierikzee. We also encourage
guests to discover the region by pointing
out various activities in
the surrounding region such as the
Brouwsedag which we sponsor, or a
visit to the vineyards. In addition, guests
are given a Schouwen-Duivenland Pass
for free public transportation as well as
special offers at local retailers."
59
60
60
LANDAL AS A GOOD
FRIEND TO THE REGION
Landal distinguishes itself by
utilizing everything that makes a
region special. This is how Hof
van Saksen benefits from the
beautiful area of the Hondsrug in
Drente. Guests are made aware
of all that is beautiful and all the
'particular' things that the region
has to offer. Working together
creates a situation from which all
involved parties can benefit.
Roland Rozenbroek
H
Hof van Saksen is luxurious vacation
resort, located in the beautiful
surroundings of the Drente town of
Nooitgedacht. "Representing the Hof van
Saksen, we are closely involved in
Marketing Drente, together with the
municipality and the province", says
Roland Rozenbroek, General Manager at
Hof van Saksen. "We also have
cooperation agreements with Geopark de
Hondsrug, the Emmen Zoo Drente
Museum, Plopsaland, various regional
entrepreneur networks and traditional
retailers. And in the grocery store
Regional
Eric van Oosterhout
Mayor of the municipality
Aa en Hunze
“
Hof van Saksen impacts
the character of the entire
region
61
63
Regional hospitality
we sell typical Drente products such as
Bartje speculaas, spiced gingerbread with
almond paste, Drente peat and goat
cheese from the goat herder around the
corner."
Local economic interests
“Hof van Saksen is very important for the
region”, says Eric van Oosterhout, mayor
of the municipality Aa and Hunze where
Nooitgedacht is located. "It is good for
the local economy. Many retailers profit
from the presence of the resort, such as
the goat herder and the country store
which are within a stone's throw of the
park. They sell their products in the park,
and for many of the guests it is a fun
excursion. And although there are some
excellent restaurants in the park, Roldes
restaurant and catering facilities also
benefit nicely. And as an employer,
Hof van Saksen is a major asset to
the region."
Select the region Rozenbroek:
"In the hospitality branch, Hof van
Saksen is one of the largest
employers in Drente. As far as
suppliers is concerned, we also try to
work together as much as possible
with the local parties. For example, at
Hof van Saksen we have 600 farms
with thatched roofs, which require
much maintenance. We have
consciously chosen to select a regional
thatcher who uses Drente reeds,
although at a higher cost. Regional
anchoring plays a major role in that
selection, and our choice is to
strengthen the region. Landal is really
ahead in their field as far as the area of
sustainability. Aside from this, we
continuously strive for improvement
and optimization."
Integration
"Hof van Saksen impacts the character
of the region as a whole", according to
mayor Van Oosterhout. "Before Landal
came on the scene, the resort was closed
for a period in 2012. We immediately
noticed that as a region. We are
extremely glad that Landal has taken
over the facility. A pleasant side effect is
that since the arrival of Landal, the
cooperation between the municipality
and Hof van Saksen has become much
more intense. Hof van Saksen really
positions itself as a part of the region
and the municipality. For example, they
actively think in all areas about the
tourism policy. They make a difference
on a smaller scale by participating in all
kinds of sponsor initiatives. That is
greatly appreciated by the municipality
in the region."
GREEN
GREENE
R MOST
GREEN
Landal is always striving
for improvement. Landal is
always open to good
green ideas. Do you have
an idea how Landal can
become more
sustainable? Then send
your good idea to
[email protected]
COLOPHON
The Sustainability Study is a publication of Landal GreenParks ADDRESS Landal GreenParks, Postbus 175, 2260 AD, Leidschendam EDITORS AND
COORDINATION Lamar communication, Amsterdam and Landal GreenParks DESIGN Zabriski graphic designers and consultants, Leiden PRINTING
De Groot Drukkerij bv, Goudriaan IMAGE COORDINATION Beeldbalie, Utrecht PHOTOGRAPHY Marloes Bosch, Paul van Bueren, Pepijn van den
Broeke, Medea Huisman, Inge van Mill, Arnold Reyneveld, Rianne Vrijdag, Landal GreenParks archives, iStock, Shutterstock ADDITIONAL
ASSISTANCE Erwin Rooijakkers, Corné van Roessel WITH THANKS TO Municipality Aa en Hunze, Green Key, Kempengoed, MVO Nederland,
Nature Reserves, Van Bennekom Vlees, Van Gansewinkel.

Landal GreenParks 2014 Sustainability Report

Transcription

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