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Engagement at the Right Time & Place
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There are 24 million mobile
phone subscribers in Canada
About Mobizone
Mobizone Inc. is a Toronto-based company
dedicated to providing the most effective mobile
marketing solutions for our clients. We have
extensive experience in the areas of advertising
and promotions, CRM, mobile marketing (SMS,
LBS, mobile apps, mobile websites) and database
integration.
Introducing PingPerks
TM
PingPerks is Mobizone’s flagship product and is the
first of its kind in the Canadian market. PingPerks
is a mobile, location based, push messaging service
that allows your customers to receive relevant
SMS offers when they are within a pre-defined
geographic perimeter, or geofence.
This proven, opt-in service provides a powerful
way for marketers to reach customers with time
and location sensitive offers designed to drive
foot-traffic and increase total basket sales.
The PingPerks platform is powered by Stay
In Touch Mobile’s proprietary location based
mobile marketing technology. Stay In Touch
Mobile’s™ technology currently services Fortune
500 companies across the US and Asia including
brands like Levis, Subway and McDonalds.
When customers opt-in, they are effectively
saying that they want a committed
relationship with your brand.
Customer Opt-in
Since SMS text messaging is a permission-
customer lists, loyalty databases, location signage
based service, your customer must first opt-in
that invites opt-in via text message, or through
to your PingPerks program. Once users opt-
social media channels. Incenting participation
in, they will receive a second message asking
using immediate in-store specials has proven
them for permission to use their location. This
very effective at increasing opt-in rates.
requirement addresses privacy concerns and
can be easily achieved through existing email
Diaper special
40% OFF
A
Today only
20% off all in-store items
C
Late Night Special
Free fries with
hamburger purchase
Duty free special
BUY ONE GET ONE FREE
B
D
How it Works
PingPerks creates a geofence – a virtual perimeter
when they are within the geofence. The attention-
around a retail location, event or any geographic
getting nature of the text alert, and the timeliness
area – in order to deliver appropriate location-
and relevance of the message/offer, combine to
specific messages.
deliver exceptionally high response rates.
Participating consumers receive highly relevant
marketing messages at predetermined times
Examples
A
A new mother walks past the pharmacy
on her way back from the daycare and
C
A couple heads downtown on a Sunday
afternoon to run some errands. On
receives a text alerting her to a special
their way, they get a text alert from their
offer on diapers.
favourite department store notifying
them of a one-day-only, 20% off sale.
B
A college student on his way home from
the bar approaches a fast food outlet
and receives a text coupon for free fries
with the purchase of a hamburger.
D
A man books a flight to the US through
an online travel company. Along with his
ticket he is emailed an invitation to sign
up to receive special promotions at the
airport. As he approaches the airport’s
duty free store, he receives a text alerting
him to an exclusive in-store discount.
Feature and Smart Phone
Compatible
Pingperks is designed to work on virtually all
mobile phones without the need for customers
to check in.
We have also created a white label mobile
application that includes all the features of
PingPerks while capitalizing on smart phone
technology to provide added functionality.
Alternatively, the features of this application can
be integrated with your existing application(s),
allowing you to provide additional, value-added
options to your customers.
Location + Time = ROI
PingPerks solves an age-old problem for retailers;
unless a customer learns about a special offer or
coupon when they are in an immediate position
to purchase, the offer is too often forgotten or
ignored. PingPerks allows you to deliver offers
where and when your customers need them,
dramatically increasing redemption rates, and
ultimately, customer loyalty. Moreover, proximity
to your location reduces the need for the type
of large incentive typically required to motivate
customers to make a special trip to your
location.
Exclusive offer
Free gift with purchase
of $50 or more
Customer Control =
Customer Satisfaction
Pingperks allows your customers to pre-select
product categories of interest to ensure that
they only receive the most relevant messages.
Customers can also select the frequency of
offers so that they do not necessarily receive
a message every time they are within a specific
geographic boundary.
In addition, messages can be tailored for
individual customers by integrating with your
CRM database. And through ongoing analytics,
we can help you optimize your geofence strategy,
improve messaging impact, and ultimately track
and maximize ROI.
90
%
of SMS messages are read
within 3 minutes or less.
Mobile coupon redemption rates
are 10 x that of newspaper or mail
The PingPerks Advantage
• Reach customers when they are in a mindset
to buy.
• App-based version allows for rich media offers.
• No check in. No hassles. Users are alerted to
offers automatically.
• Opt-in requirement addresses privacy concerns.
• Works on all mobile phones.
• Supports customer database integration.
• Creates opportunity for sustained brand
engagement.
• Geofences can be customized to virtually any
shape and size – from a block to entire region.
Other Mobile Services
In addition to PingPerks, Mobizone offers a full suite of mobile marketing services and solutions:
Smart Phone App’s
Mobile Websites
QR Code Systems and Landing Pages
Full SMS/Text Capabilities
Mobile Surveys
Mobile Contests
Mobile Retail Strategies
Integrated Mobile Marketing Platforms
Facebook Applications
Integrated Mobile Lead Generation Packages
Mobile Loyalty Pacakges
Call us to find out how PingPerks can help engage your
customers at the right time and place.
1179 King St. W. Suite 011, Toronto ON, M6K 3C5 416-738-2887
yourmobizone.com