KTSF Sales Flash 3rd Quarter 2008

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“making sure we get the
whole story out of Beijing
during the games.” She
adds “I will be putting on my
reporting hat as well.” MeiLing notes that the reporting
team will also be ready for
any local breaking stories
that are related to the
games.
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KTSF’s coverage of the highly-anticipated
2008 China Games begins August 5, and our
team of producers, reporters and videographers will be on the ground in Beijing as of
August 1. The team will cover all facets of activity surrounding the games, sending at least
four daily stories for broadcast on KTSF.
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Mei-Ling, Kwokshu, and
reporter Jo Wan will also be
blogging during the games.
KTSF’s website, ktsf.com,
will carry their blog reports.
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Since April, KTSF has been airing China
Games-related programming, including profiles
of China’s star athletes, an in-depth look at
Asian American athletes and coaches on the
U.S. Team, the story of the Chinese National
Team as well as special China Games coverage
on Talk Tonight.
Coming up in July is a four-part documentary
series about the sports systems in China and
the U.S., A Tale of Two Teams. Also starting in
July, KTSF’s weekend news program will showcase and highlight special stories on the China
Games.
Let the Games Begin!, direct reports from
the field in Beijing, will air daily, August 5
through August 25.
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According to KTSF News executive producer,
Kwokshu Leung, “our first focus while in China
will be tracking the performance of Chinese
American athletes.” He says that the reporting
team will also be looking at how the games
impact Beijing and there will be sidebar stories
about local attractions and cultural topics.
Mei-Ling Sze, Cantonese News anchor, acting
as the reporting team’s chief editor, will be
Jie Chen, Mandarin News
anchor and Beijing native,
happened to be on vacation
- .
in his hometown when the
exhilarating news broke that
the city would be hosting the 2008 China
Games. KTSF immediately set up a satellite
link and Jie reported the story live from Beijing.
With his hometown connections and perspective, Jie has a particular advantage in reporting
on both the games and the city of Beijing as a
backdrop. Jie will be drawing on friends
(including one involved with the development
of “the Bird’s Nest,” Beijing National Stadium)
and acquaintances for inside information on
many of his stories.
Rounding out KTSF’s crew in Beijing are production manager/videographer David Baker and
chief videographer Vernon Kato.
KTSF would like to once again thank China
Games sponsors State Farm, Wells Fargo,
McDonald’s, Lowe’s and the Northern California
Toyota Dealers for their support.
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Power & Glory: Court Arts of China’s
Ming Dynasty
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The San Francisco Asian Art Museum’s
unique exhibition of more than 200 Ming
treasures from China’s finest museums
includes rare objects from the Forbidden City in Beijing. On exhibit through
September 21, 2008. For details,
www.asianart.org or (415) 581-3500.
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