signage guidelines - Tamworth Regional Council

Transcription

SIGNAGE GUIDELINES
FEBRUARY 2008 (REV H)
FOLDER 1
1.01 Introduction
These Guidelines provide the core graphic elements and
specifications for application of the Dan Murphy's Master
Brand to interior and exterior store signage. These
Guidelines also specify the interior and exterior wall
colourways for all Dan Murphy's stores.
It is necessary to follow these Guidelines to ensure
that clarity and consistency is achieved wherever the
Dan Murphy's Master Brand is applied to store signage.
If applied incorrectly, our customer's view of what Dan
Murphy's stands for will be distorted and the integrity
of the brand will be compromised.
The Dan Murphy's Master Brand consists of the badge
(illustration of Dan Murphy), logotype, and strapline. These
elements must be used in one of the relationships
specified in these Guidelines and must not be altered in
any way. When re-creating the Master Brand, electronic
artwork (supplied by Woolworths Ltd) must always
be used.
The badge is supplied as a Photoshop file with tonal
highlighting to create a domed appearance and must not
be 'flattened' or altered in any way. CMYK and PMS
artwork is supplied as Illustrator (.ai) files, suitable for
both Macintosh and PC platforms. The artwork is suitable
for signage application only.
Always ensure the correct artwork format is selected
for the appropriate application and manufacturing
process. The selection will be largely dependent on
limitations of the manufacturing process. Full colour
variations in Horizontal and Stacked formats are supplied.
The Dan Murphy's (.ai) files have a placed .eps file of
the badge which is 300 dpi at A3 size. Ensure the
resolution is suitable for all outputs. The Dan Murphy's
Master Brand must always appear on a Dark Green
PMS 5743C background.
Electronic artwork is available from Woolworths National
Store Planning, Tel: (02) 8885 4526.
All signage artwork must be approved by Woolworths
National Store Planning before signs are produced.
1.02 Dan Murphy’s Signage Guidelines
Introduction
Introduction
Contents
Glossary of Terms
General Specifications
1.01
1.02
1.03
1.04
Brand Elements
The Brand Full Colour Relationship 1, 2, 3, 4 and 5
The Brand Full Colour Relationship 6, 7, 8, 9, 10, 11, 12 and 13
Signage Grids
The Brand Colours
The Brand Typeface
2.01
2.02
2.03
2.15
2.16
External Signage
Introduction
SignType 1 – Relationship 2, 3, 4, 5 and 11 - 3D and back-lit
SignType 1 – Relationship 6, 7, 10 and 12 - 3D and back-lit
SignType 2 – Relationship 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12
SignType 3 – Relationship 5 Lightbox under-awning sign
SignType 4 – Dan Murphy's Badge
SignType 5 – Back-lit Sign on Posts (Pylon Signs)
SignType 6 – Directional Signage
SignType 7 – Safety Decal
External Signage Supply Matrix
3.01
3.02
3.03
3.04
3.05
3.06
3.07
3.08
3.09
3.10
Introduction
SignType 1 – Relationship 12 - Front Wall Sign
SignType 2 – Product Signs
SignType 2 – Product Signs - Pelmet Options
SignType 3 – Dan Murphy’s Fine Wine Sign
SignType 3 – Dan Murphy’s Fine Wine Sign - Pelmet Options
SignType 4 – Gondola End
SignType 5 – Conditions of Entry
SignType 6 – Dan Murphy’s Guarantee
SignType 7 – Refund Policy
SignType 8 – Trading Hours
SignType 9 – Video Surveillance
SignType 10 – Ticketing Items
SignType 11 – Competition Notice Board Sign
SignType 12 – Miscellaneous - Folded Security Camera Sign
SignType 13 – Miscellaneous - Accessible Access Sign
SignType 14 – Miscellanrous - Self Service Sign
Internal Signage Supply Matrix
4.01
4.02
4.03
4.04
4.05
4.06
4.07
4.08
4.09
4.10
4.11
4.13
4.14
4.15
4.16
4.17
4.18
4.19
Internal Signage
Store Elevations
Introduction
Front Elevation Preferred Option (with Awning)
Front Elevation Neutral Option (with Awning)
Front Elevation Preferred and Neutral Option (without Awning)
Front Elevation Store-type Option (without Awning)
Front Elevation (where area is limited to a horizontal space)
Rear Elevation
Side Elevation
Side Elevation
Side Elevation Within Shopping Centre
Front Elevation (for use where strapline size is increased)
Side Elevation (for use where strapline size is increased)
5.01
5.02
5.03
5.04
5.05
5.06
5.07
5.08
5.09
5.10
5.11
5.12
5.13
5.14
Internal Elevations Introduction
Elevation A
Elevation B
Elevation C
Elevation D
Elevation E
6.01
6.02
6.03
6.04
6.05
6.06
Perimeter Signage Introduction
Elevation A
Elevation B
Elevation C
Elevation D
7.01
7.02
7.03
7.04
7.05
Wall Mural
8.01
Wall Mural example
1.03 Glossary of Terms
Ascender
The part of a letter that rises above the ‘x’ height, as in
‘l’ or ‘h’.
Duotone
Halftone commonly printed using black and colour
halftones, but also in any two colours.
Badge
The illustration of Dan Murphy, including
‘Liquor Merchants’ and ‘Since 1878’.
GSM
Grams per square metre; a standard measure of the
weight, that is, thickness of paper. Also expressed as gm2.
Base Alignment
Alignment of letters or words and design elements
of different shapes and sizes on a common baseline.
Halftone
Reproduction of continuous tone artwork, such as
a photograph, with the image translated into dots
of various sizes.
Bleed
When the printed image extends to, and passes over,
the trim edge of a sheet or page.
Brand
The totality of images, ideas and reputations of the
company in the minds of the people who come into
contact with it.
Brand Relationship
The specific combined proportions of the brand elements
and logotype.
Cap Height
Measurement taken from the base of the capital letter
to the top edge of the capital letter.
Capitals and Lower Case
Capital letters and small letters.
Corporate Typeface
A typeface which is specifically developed or chosen
by the company (and used exclusively) to support
and complement the visual identity.
Descender
The part of a letter below the ‘x’ height, as in ‘y’ or ‘g’.
Kerning
The manual adjustment of the amount of space between
letters and words.
Leading
The space between lines of type, expressed as a
measurement in points, from the baseline of each
consecutive line of type.
Logotype
A group of letters or words designed especially to
represent or be associated with the company.
PMS
Pantone Colour Matching System; an international colour
swatch numbering system used to provide a method
for the selection, specification, and matching of colours.
Point
A unit of measure used in the specification of type,
approximately 0.35mm. There are 72 points in one inch.
Ranged Left
The first word of each line is aligned vertically with
no indent, that is, as this contents list.
Sans Serif
A typeface without serifs.
Serif
Small extensions terminating the main straight vertical
and horizontal strokes of letters.
Strapline
A secondary word or sentence which is attached to a
logotype or symbol.
Tracking
The automatic spacing of letters. This can be set at
various values.
Typeface
A particular style or appearance of letters which make
up an alphabet.
Visual Identity System
A system which governs all elements such as colours,
symbols and type which have no other purpose but
to uniquely identify the company they belong to.
Widow
A single word on a line by itself, ending a paragraph.
‘x’ Height
Measurement taken from the base of a lower case letter,
excluding descenders, to its top edge, excluding ascenders.
1.04 General Specifications
Construction/Shop Drawings
• The signage manufacturer must submit shop drawings
of each sign type to the Woolworths Project Manager
for approval prior to production of signs.
Graphics
• Plot layouts of graphic content are to be provided
to the Woolworths Project Manager for approval prior
to production.
Artwork
• Artwork of the Master Brand can be obtained
from Woolworths National Store Planning.
Anti-Graffiti
• Anti-Graffiti film (gloss) or sprayed in anti-graffiti paint
(satin finish preferred) to be used where possible.
Lighting/Illumination
• Internal illumination to the signs are to be uniform without
‘hot spots’.
• Fluorescent lights to be T8 Daylight, length and number
of tubes as required.
Engineers Certification
• Unless otherwise specified, all internal and external
signs specified are subject to Engineers specification
and certification for structural and electrical adequacy.
The signage manufacturer is to liaise and obtain all
necessary information from engineer/s prior to production.
Installation
• Sign locations indicated on plans are approximate only.
Exact locations (ie. height, position, angle) to be confirmed
on site.
• All installation work, procedures and scheduling to be
coordinated with the Woolworths Project Manager.
• Visible (newly) affected or damaged surfaces on the
building not present prior to installation work shall be
made good at the manufacturer/installers expense.
• Manufacturer/installer to make allowances for:
•
All necessary equipment for installation.
•
Council permits if required.
General
• The manufacturing specifications in these Guidelines
are typical only.
• All frame and fixing systems to be prepared and
assembled according to manufacturer’s instructions
• All substrates, vinyls, films and paints to be prepared
and applied according to manufacturer’s instructions.
• All exposed fixings to be touched up to colour and finish
to match its corresponding surface.
• All steel components used in external signs are to be
cold or hot-dipped galvanised.
• Methods of production, material selection, assembly,
application and installation procedures to be carried out
so as to comply and maximise all relevant material and
performance warranties.
• All electrical work must comply with the relevant
authority’s regulations, codes and safety requirements
(BCA and Standards Australia).
brand elements
2.01 The Brand Elements Full Colour Relationships 1, 2, 3, 4 and 5
The Dan Murphy's Master Brand consists of three brand
elements, the badge, the logotype (Dan Murphy's) and
the strapline. There are three main relationships in which
the brand elements can be used. Relationship 1 was
originally inteneded for entrance signage, but is now
obsolete. Relationships 2 and 3 are to be used when
space is limited to a horizontal area. Relationships 4
and 5 must only be used where it is structurally
prohibitive to break the badge and strapline out of the
green background, ie. lightbox under awning signs and
pylon signs.
Badge
The Badge is a specially drawn illustration, and is a 300dpi
Photoshop .eps file placed in an Illustrator .ai file. The file is
CMYK, but must match to Red PMS 201C and Orange
PMS 151C.
The illustration has tonal highlighting to create a domed
appearance and must not be ‘flattened’ or altered in any
way. With Relationships 2 and 3 the Badge breaks out at
the top and bottom of the panel.
Logotype
The logotype ‘Dan Murphy’s’ is a specially drawn
typeface and must not be typeset, traced, respaced,
redrawn or modified in any form by either manual
or electronic methods. The logotype must be reproduced
in Cream PMS 7506C.
The logotype must be used with the brand elements
in one of the relationships specified below. The Master
Brand must always appear on a background of Dark
Green PMS 5743C.
Strap Line
The strap line is a specially drawn graphic and typeface
and must not be altered in any way. The type ‘Lowest
Liquor Price Guarantee*’ and lines must be reproduced in
Cream PMS 7506C. The panel behind the strap line must
be reproduced in Green PMS 5763C.
Refer to page 2.15 for alternative colour matches.
The proportions, spacing and relative positioning
of the brand elements must remain consistent.
Only use the supplied master electronic files.
The Master Brand must always be reproduced in colour.
Black and white or one colour versions must never be used.
Relationship 2 Horizontal Stacked Format
Relationship 4 Only to be used when all elements of the
Master Brand need to be contained within the green background
Relationship 1 is now obsolete
Relationship 3 Horizontal Format
Relationship 5 Only to be used when all elements of the
Master Brand need to be contained within the green background
2.02 The Brand Elements Full Colour Relationships 6, 7, 8, 9, 10, 11, 12 and 13 (Larger Strapline)
The Dan Murphy's Master Brand consists of three brand
elements, the badge, the logotype (Dan Murphy’s) and the
strapline. There are three main relationships in which the
brand elements can be used when more emphasis on the
strapline is required.
Badge
The Badge is a specially drawn illustration, and is a 300dpi
Photoshop .eps file placed in an Illustrator .ai file. The file is
CMYK, but must match to Red PMS 201C and Orange
PMS 151C. The illustration has tonal highlighting to create
a domed appearance and must not be ‘flattened’ or
altered in any way.
Relationship 6 Stacked Format
Logotype
The logotype ‘Dan Murphy’s’ is a specially drawn
typeface and must not be typeset, traced, respaced,
redrawn or modified in any form by either manual
or electronic methods. The logotype must be reproduced
in Cream PMS 7506C.
The logotype must be used with the brand elements
in one of the relationships specified below. The Master
Brand must always appear on a background of Dark
Green PMS 5743C.
Strap Line
The strap line is a specially drawn graphic and typeface
and must not be altered in any way. The type ‘Lowest
Liquor Price Guarantee*’ and lines must be reproduced in
Cream PMS 7506C. The panel behind the strap line must
be reproduced in Green PMS 5763C.
Refer to page 2.15 for alternative colour matches.
The proportions, spacing and relative positioning
of the brand elements must remain consistent.
Only use the supplied master electronic files.
The Master Brand must always be reproduced in colour.
Black and white or one colour versions must never be used.
Relationship 13 Strapline only
2.03 The Brand Elements Relationship 2
The Master Brand must be used in one of the specified
symbol and logotype relationships.
The following grids are construction guides for brand
elements and signage relationships. The proportions,
spacing and relative positioning of the brand elements
must remain consistent.
Additionally, when the Master Brand is contained within
an area (e.g. signage zone) the formula shown must be
used to determine the size of the panel.
Please use the electronic artwork supplied when using
this relationship.
• The ‘x’ height of the logotype is equal to 4 units.
• The panel height is 28.8x
• The panel length is 86.8x
86.8x
2.8x
8x
28.8x
4x
24x
3.1x
4x
4.9x
2x
2.6x
22.9x
2.4x
3.8x
this relationship.
• The panel length is 92x
92x
2.7x
1.3x
5.1x
17.8x
13.3x
4x
4.2x
1x
1.8x
1.9x
14.1x
1.9x
72.6x
1.5x
15.8x
this relationship.
• The panel height is 33x
86.8x
1.8x
12.6x
4x
28.8x
33x
3.1x
4x
9.3x
2.4x
2.6x
22.9x
2.4x
55.1x
3.8x
this relationship.
92x
1.9x
3.4x
6.3x
17.8x
4x
5.4x
2.4x
3x
1.9x
14.1x
2.5x
72x
1.5x
22.1x
this relationship.
109x
4x
3.6x
15.3x
31.9x
21.6x 28.6x
0.8x
1.6x
4x
6.2x
3.4x
20.8x
2.3x
16.8x
13x
this relationship.
113x
2.5x
4.2x
3.5x
20.0x
6x
2.3x
34.6x
15.3x
4x
20x
4x
26x
3.6x
18.5x
58.4x
• The ‘x’ height of the logotype is equal to 1.9 units.
28x
1.5x 1.4x
3.5x
5.9x
2.9x
4.4x
33.6x
15x
1.9x
7.8x
15.8x
1.5x
this relationship.
28x
1.8x1.4x
7.6x
1.5x
10.5x
1.8x
2.1x
36.5x
18.8x
1.8x
15.4x
1.8x
this relationship.
28x
1.5x
5x
3.2x
15x
28x
1.1x
6.4x
2.3x
20x
1.5x
this relationship.
this relationship.
92x
2.5x
1.6x
4.9x
17.6x
13.5x
4.1x
4.5x
1.6x
1.6x
2x
14x
2.5x
72.6x
16.7x
63x
7x
18.1x
37.9x
7x
21.5x
41x
1.5x
4x
7x
4x
4x
Please use the electronic artwork supplied when
using this relationship.
The Strapline must be used in the specified relationships
shown below. Always use on a Dark Green background
PMS 5743.
Additionally, when the Strapline is contained within an
area (e.g. signage zone) the formula shown must be used
to determine the size of the panel.
this relationship.
• Rotate 10°
38x
1x
2.8x
3.8x
2x
4x
29x
2.1x
4.7x
1.8x
2.2x
2.8x
10°
1x
2.5x
Relationship 13 Strapline only
2.5x
2.15 The Brand Colours
The Brand colours are special ink formulations which
must be matched exactly for all reproduction purposes.
Palette
The background is Dark Green PMS 5743C.
The strapline background panel is Green PMS 5763C.
The logotype, strapline type and lines are
Cream PMS 7506C.
The badge is a CMYK Photoshop file, matched to
Red PMS 201C and Orange PMS 151C.
Pantone Matching System
Support Palette
The support palette is for other paintwork
on exteriors and interiors of stores. Dark Green
PMS 5743C, Green PMS 5763C, and Cream
PMS 7506C. Refer to section 5 and 6 for
store colour specifications.
Four Colour Process Printing
When four colour process (CMYK) printing is used
to reproduce the Master Brand, the outputs must be
accurately matched to the PMS colours specified
in these Guidelines. Never specify the percentage
breakdowns of the process colours.
Paint Colours
Vinyl Colours
Vinyl Colours for Backlit Signage
Dark Green PMS 5743C
Red PMS 201C
Dulux Banksia Leaf P22.A9
Spray-painted to match
Green PMS 5763C
Orange PMS 151C
Dulux Grass Blade P22.B8
Spray-painted to match
Spray, white translucent vinyl with
2-pack polyurethane paint PMS 5763
Mix 30 % clear to colour to achieve
translucent coating for illumination.
Dulux Porcelain Pink P11.F1
Avery Pearl Vinyl
Avery Pearl Vinyl
Cream PMS 7506C
2.16 The Brand Typeface
The Brand typeface is Copperplate Gothic 33BC.
The supporting typeface is Futura.
• Text must be ranged left, ragged right (unjustified).
Copperplate Gothic 33BC
This typeface is to be used for all additional store signage
that require typeset text.
Futura Bold and Futura Book
The Futura typeface is to be used for headlines and body
text in all advertising and marketing collateral.
• Words must not be hyphenated at the end of lines.
Tracking to be set to 150 in Adobe Illustrator, and must
be visually matched if any other program is used.
Futura Bold is to be used for extra emphasis on text
(headlines) and Futura Book is to be used for body text.
• Paragraphs must not be indented.
• Half line spacing is sufficient to separate blocks of text.
• Avoid widows at the end of paragraphs.
• It is preferable for words to be spelt in full rather
Typographical Rules
• Words should not be underlined.
• Full points after initial caps are not necessary.
than abbreviated.
• Use either numerals or letters, or dots or bullet points
in the margin to itemise sections of copy.
• Dashes must be replaced with colons or semicolons
where possible.
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890
Copperplate Gothic 33BC
Futura Bold
Futura Book
external signage
3.01 Introduction
There are seven sign types available for external
signage, which are all based on the Brand Element
Relationships outlined in section 2.
Each sign type has its own specifications. Ensure the
correct format is selected for the appropriate
application. External signage requirements for each store
need to be assessed on an individual basis, as selection
of sign type will depend on available signage space.
The Dan Murphy’s .ai files, have a placed .eps file
of the badge which is 300dpi at A3 size. Ensure the
resolution is suitable for the output method employed.
The Dan Murphy’s Brand must always appear on
a Dark Green PMS 5743C background.
3.02 External Sign Type 1: Relationship 2, 3, 4, 5 and 11 - three dimensional and back-lit
These signs are intended for signage when space is limited
to a narrow horizontal area, for example, on a bulkhead
at the entrance to a store within a shopping centre.
The badge, logotype and strapline panel are all three
dimensional and back-lit.
Badge
The badge is a colour matched digital print on 4.5mm
medium impact Opal acrylic and is three dimensionally
molded and back-lit. The colours must match to Red PMS
201C and Orange PMS 151C.
Placed .eps File ‘Dan Murphy High Res.eps’
Badge is a colour matched digital print
on 4.5mm medium impact Opal acrylic
and is three dimensionally molded
Background Panel
The background panel is painted to match Dark
Green PMS 5743C on 4.5mm Alucobond. The panel
is not back-lit.
The strapline letters and lines are Avery Pearl vinyl.
This panel is three dimensional and back-lit. Please note
that this combination of vinyl colours is only to be used
for back-lit signs.
Logotype
The logotype is Avery Pearl vinyl on 3mm acrylic,
is three dimensional and back-lit.
The dimensions of this sign will depend on location
and available space. The proportions, spacing and relative
positioning of the brand elements must remain consistent.
Refer to each of the Relationships in Section 2 for relative
proportions and use of the signage grid as a guide.
Strapline
Spray white translucent vinyl with 2-pack polyurethane
paint PMS 5763. Mix 30 % clear to colour to achieve
translucent coating for illumination.
Logotype is Avery Pearl vinyl
on 3mm acrylic and is
three dimensionally molded
Refer to page 5.06 for elevation example.
Green panel is white translucent vinyl sprayed with 2-pack polyurethane paint
PMS 5763 mixed with 30 % clear to achieve translucent coating for illumination
and is three dimensionally molded. The green strapline panel is die-cut on the
left-hand side to fit around the 's' of the Dan Murphy's type
Background is painted to
match Dark Green PMS 5743C
on 4.5mm Alucobond
Strapline and Lines
are Avery Pearl vinyl
Relationship 2
Horizontal Stacked Format
Relationship 4
Horizontal Stacked Format
Relationship 5
Horizontal Format
Relationship 11
Horizontal Format
3.03 External Sign Type 1: Relationship 6, 7, 10 and 12 - three dimensional and back-lit
These signs are intended for when more emphasis on the
straplines is required. The badge, logotype and strapline
panel are all three dimensional and back-lit.
Relationship 7
Intended for the side of a store.
Relationship 6 and 12
Intended for the entrance to a store.
Relationship 10
Intended for the exterior side wall of a store.
Badge
The badge is a colour matched digital print on 4.5mm
medium impact Opal acrylic and is three dimensionally
molded and back-lit. The colours must match to Red
PMS 201C and Orange PMS 151C.
Background Panel
The background panel is painted to match Dark
Green PMS 5743C on 4.5mm Alucabond. The panel
is not back-lit.
Logotype
The logotype is Avery Pearl vinyl on 3mm acrylic,
is three dimensional and back-lit.
Strapline
Spray white translucent vinyl with 2-pack polyurethane
paint PMS 5763. Mix 30 % clear to colour to achieve
translucent coating for illumination. The strapline letters
and lines are Avery Pearl vinyl. This panel is three
dimensional and back-lit. Please note that this combination
of vinyl colours is only to be used for back-lit signs.
The dimensions of this sign will depend on location
Refer to each of the Relationships in Section 2 for relative
proportions and use of the signage grid as a guide.
Refer to page 5.11 - 5.12 for elevation examples.
Background is painted to match Dark Green
PMS 5743C on 4.5mm Alucobond
Green panel is white translucent vinyl sprayed with 2-pack
polyurethane paint PMS 5763 mixed with 30 % clear to achieve
translucent coating for illumination and is three dimensionally
molded. The green strapline panel is die-cut on the top where
it touches the ‘s’ of the Dan Murphy's type
on 4.5mm medium impact Opal acrylic
and is three dimensionally molded
Logotype is
Avery Pearl vinyl
on 3mm acrylic
and is 3-D
molded
Strapline and Lines are Avery Pearl vinyl
Relationship 7
Horizontal Format
Relationship 6
Horizontal Format
Relationship 10
Stacked Format
Relationship 12
Stacked Format
3.04 External Sign Type 2: Relationship 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12
If the store exterior does not allow for the signs to be
three dimensional (and back-lit), then the signs can be
reproduced as composites with flat graphics.
These signs are produced as colour matched digitial
prints on 10mm PVC conceal, fixed to the wall with
split battens.
The dimensions of these signs will depend on location
The colour specifications are given on page 2.15.
Colours must match Red PMS 201C and Orange PMS 151C
Logotype, Strapline and Lines matches PMS 7506C
Green panel matches PMS 5763C
Background matches PMS 5743C
Relationship 8
Stacked Format
Relationship 9
Stacked Format
Relationship 10
Stacked Format
3.05 External Sign Type 3: Relationship 5 - Lightbox under-awning sign
The Brand Elements must be contained within the green
background panel for lightbox under-awning signs.
Dulux Powdercoating Anotec XT
Silver Grey 51272
3.06 External Sign Type 4: Dan Murphy’s Badge
There is the option to apply a double sided three
dimensional badge sign on its own that is lit from within.
It can either be attached to a pole extending out from the
wall of a store, or by a vertical flag pole.
Two different badge heights have been specified, 865mm
or 1190 mm. The size of the badge will depend upon
the location.
Silver Grey 51272
3.07 External Sign Type 5: Back-lit Sign on Posts (Pylon Signs)
These signs are only for use when a storefront is set back
from the road, and signage is required at the roadside.
The sign is double sided and the badge, logotype and
strapline are backlit. If production does not allow for
these signs to be backlit, then they can be reproduced
as composites with flat graphics. Refer to page 3.04 for
flat graphic colour specifications.
Type 5a is intended for use when more emphasis on the
strapline is required. The badge, logotype and strapline
panel are all three dimensional and back-lit.
Type 5a (Brand Elements Relationship 8)
Type 5b (Brand Elements Relationship 9)
Refer to page 2.09, 2.10 and 2.13 for relative proportions
and use of the signage grid as a guide.
Type 5b and 5c are intended for use when more
emphasis is on the strapline is required, and production
restricts the ability to have elements ‘break out’ from the
background panel.
Type 5c (Brand Elements Relationship 12)
3.08 External Sign Type 6: Directional Signage
Freestanding and wall mounted directional signage may be
used at the entrance to carparks and buildings. The wall
mounted sign (type 6a) uses relationship 4 and the
freestanding sign (type 6b) uses relationship 12. The
Master Brand is always positioned at the top of the sign.
The only typeface to be used for secondary type, ie, 'Drive
In' is Copperplate Gothic 33BC, and type is to be set to
the x height and aligned right with the Dan Murphy's type,
in cream vinyl.
• The wall mounted panel height is 60.6x
61.6x
• The wall mounted panel length is 86.8x
• The freestanding panel height is 66.8x
• The freestanding panel length is 61.6x
86.8x
4x
4x
66.8x
60.6x
drive in
20x
parking
at rear
Type 6a Wall Mounted Sign
20x
6x
2.6x
6x
Type 6b Freestanding Sign
Silver Grey 51272
3.09 External Sign Type 7: Safety Decal
The Safety Decal is applied to the entry/exit doors.
It consists of the strapline continuously repeated in a strip
that appears on the glass areas of the doors 1550mm
from the ground. The decal is made with Avery Window
Marking Film Frosted Glass 11500. The strapline letters
and lines are cut out of the film. Do not recreate the
strapline, use the strapline from the Master Brand artwork
and scale to 50mm high.
If the door glass is tinted, the decal is applied on the
exterior of the glass. If the glass is clear, it is applied
to the interior of the glass. It is preferable to apply the
decal so the strapline is seen in full across the door areas.
50mm
120mm
All grey areas are
Avery Window Marking Film
Frosted Glass 11500
Letters and lines are to be cut out
so they appear clear when applied.
Initial letters are 16mm high
All other letters are
14mm high
3.10 External Signage Supply Matrix
Type
Description
Location
Construction
supplied by:
1
3-dimensional and back lit
Relationship 2, 3, 4, 5, 6, 7, 10, 11, 12
As required and determined site specific
3-D Moulded digitally printed opal Acrylic Badges Logo
and Strapline are three dimensional and backlit.
Lessor
2
Composite flat graphic
Relationship 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12
Composite flat graphic.
Lessor
3
Lightbox Under Awning Sign
Relationship 5
Under awnings
Internally illuminated lightbox
Lessor
4
Dan Murphy’s Badge
3-D Moulded digitally printed opal acrylic Badge Logo,
internally illuminated.
Lessor
5
Pylon Sign
Lessor
6
Directional Signage
Lessor
7
Safety Decal
Applied to entry/exit doors and internal
frameless glass trolley bay screen
Avery Window marking film Frosted Glass 11500.
Strapline letters and lines are cut out of the film.
Woolworths' Builder
internal signage
4.01 Introduction
There are 15 sign types that have been developed for
in-store use. Each sign type has its own specifications
and manufacturing method. The standards produced
for internal signage have been developed to ensure
consistency throughout all Dan Murphy’s stores.
Dimensions (width and height) have been provided
for each sign type. Please ensure signs are produced
according to these dimensions.
Ensure the correct artwork format is selected for the
appropriate application. Internal signage requirements
for each store format need to be assessed on an
individual basis, as selection of sign type will depend
on the available signage space.
The Dan Murphy’s .ai files, have a placed .eps file
of the badge which is 300dpi at A3 size. Ensure the
resolution is suitable for the output method employed.
The Dan Murphy’s Brand must always appear on a
Dark Green PMS 5743C background.
4.02 Internal Sign Type 1: Relationship 12 - Front Wall Sign
This sign is a composite sign with flat graphics. It does not
contain a moulded three dimensional badge.
This sign is produced as a colour matched digital print on
10mm PVC conceal, fixed to the wall with split battens.
It is fixed to the wall inside the store, near the check-out
and exit.
Colours must match Red PMS 201C
and Orange PMS 151C
Strapline and Lines match PMS 7506C
Logotype matches PMS 7506C
4.03 Internal Sign Type 2: Product Signs
The product signs are centred on the pelmets above each
product section.
The pelmets are fabricated in Forex panels, 600mm in
height with 50mm return depth. The colour is Cream
(Dulux Porcelain Pink P11.F1).
The letters are individually machine cut, 15mm return
depth and fixed to the pelmet with silicone. The colour is
to match PMS 5743C (Dulux Banskia Leaf P22.A9).
The recommended size for the type is 150mm.
The strapline is to be positioned on the right hand side
and the same width of the last letter in the product title.
The strapline is cropped (as per the example below) and
finishes flush with the height of the pelmet.
The strapline panel is vinyl spray painted to match
Pantone 5763C on 3mm PVC fixed to the pelmet
with silicone. The lettering and keylines are individually
cut Avery Pearl Vinyl adhered to the strapline panel
with silicone.
1X
1X
225mm
600mm
150mm
225mm
Pelmets are fabricated
in Forex panels in Cream
(Dulux Pocelain P11.F1)
Letters are individually machine cut
on 15mm PVC fixed to the pelmet
with Silicone. The colour is to match
PMS 5743C (Dulux Banskia Leaf P22.A9).
Note: The typeface is Copperplate
Gothic 33BC (tracking 150).
The ampersand must always be used.
Bulkhead will vary in height.
Painted in Dark Green
(Dulux Banskia Leaf P22.A9)
The strapline panel is
vinyl spray painted to
match PMS 5763C
on 3mm PVC fixed
to the pelmet with
silicone.
The lettering and
keylines are individually
cut Avery Pearl Vinyl
adhered to the
strapline panel with
Silicone.
4.04 Internal Sign Type 2: Product Signs - Pelmet Options
The preferred size for the product lettering is 150mm and
the pelmet depth is 600mm, however in some instances
the pelmet may vary in height.
Below are examples showing how the strapline panel
works to maintain the position and relationship with the
type on different sized pelmets.
When the pelmet is less than the preferred depth
(<600mm), the product lettering and strapline can be
proportionally rescaled so that they appear the same
as on a pelmet that is 600mm in height. All other
type will follow this size on the same pelmet.
Bulkhead
150mm
600mm
The preferred pelmet depth is 600mm
Bulkhead
400mm
100mm
Example where the pelmet is less than the preferred depth of 600mm
4.05 Internal Sign Type 3: Dan Murphy’s Fine Wine Sign
The Dan Murphy’s Fine Wine sign is centered on a
pelmet strip defining the Fine Wine area.
The badge is three dimensional and is produced as a
colour matched digital print on 3mm medium impact
Opal Acrylic.
The letters are individually machine cut, 15mm return
depth and fixed to the pelmet with silicone. The colour is
to match PMS 5743C (Dulux Banskia Leaf P22.A9).
The recommended size for the type is 150mm in height
and should remain consistent with other internal pelmets
of the same height.
150mm
on 3mm medium impact Opal Acrylic
and is three dimensionally moulded.
Pelmets are fabricated
in Forex panels in Cream
(Dulux Pocelain P11.F1)
Bulkhead may vary in height.
Painted in Dark Green
(Dulux Banskia Leaf P22.A9)
600mm
Letters are individually machine cut on 15mm PVC
fixed to the pelmet with Silicone. The colour is to
match PMS 5743C (Dulux Banskia Leaf P22.A9).
4.06 Internal Sign Type 3: Dan Murphy’s Fine Wine Sign - Pelmet Options
The preferred size for the product lettering is 150mm and
the pelmet depth is 600mm, however in some instances
the pelmets may vary in height.
Below are examples showing how the Dan Murphy’s
Fine Wine sign is positioned relative to varying
pelmet heights.
When the pelmet is less than the preferred depth
(<600mm), the Dan Murphy’s logo and product lettering
can be proportionally rescaled so that the Dan Murphy’s
logo is almost the same height as the pelmet.
Bulkhead
150mm
600mm
The preferred pelmet depth is 600mm
Bulkhead
400mm
100mm
Example where the pelmet is less than the preferred depth of 600mm
4.07 Internal Sign Type 4: Gondola End
The Gondola End signs are double sided and are
suspended from the ceiling with stainless steel wire.
Each sign is a colour matched digital print on
3mm Foamex Expanded PVC. The badge is not
three dimensional.
Placed .eps file
‘Dan Murphy High Res.eps’
and Orange PMS 151C
The front of the sign has sheet holder strips, which
are indicated by the dotted blue lines on the sign
shown below. There are four strips on the lower
section of the sign that hold 4 x A4 inserts. The sheet
holder strips must be painted to match the background
colour they are fixed to.
Printed Sheets
The typeface Copperplate Gothic 33BC is to be used for
printed sheets, and printed to match Dark Green
PMS 5743C on paper matched to Cream PMS 7506.
Logotype matches
Cream PMS 7506C
Strapline and
Lines match Cream
PMS 7506C
Panel matches
Green PMS 5763C
Lines match Green
PMS 5763C
550 mm
Numbers match
Cream PMS 7506C
Background matches
Green PMS 5743C
Background matches
Green PMS 5743C
FRONT
855 mm
BACK
4.08 Internal Sign Type 5: Conditions of Entry
The Conditions of Entry sign is a composite sign made
with 10mm PVC which is double sided and is suspended
from the ceiling with a chain.
The back of the sign is painted to match Green
PMS 5763C. The strapline and lines are cut from
Avery Pearl Vinyl.
The front of the sign is painted to match Dark Green
PMS 5743C. The text is made from individually cut letters
in Avery Pearl Vinyl. The green lines at the top and
bottom of the sign are spray painted vinyl to match
Green PMS 5763C.
700 mm
Letters are individually
700 mm
It is a condition of entry
to this store that all bags be
presented upon request for
inspection at the checkout
when leaving the store
Thank you for your
co-operation
Background is
painted to match
Dark Green PMS 5743
Background is
painted to match
Green PMS 5763
Please do not smoke in this store
FRONT
Lines are spray painted
vinyl to match
Green PMS 5763C
Lines are
Avery Pearl Vinyl
BACK
4.09 Internal Sign Type 6: Dan Murphy’s Guarantee
The Dan Murphy’s Guarantee sign is a composite sign
made with 10mm PVC conceal fixed to the wall with
split battens. This sign can also be suspended from the
ceiling with a chain. If this option is selected, the the
strapline prints on the back as shown below.
The back of the sign (strapline) is painted to match Green
PMS 5763C. The strapline and lines are cut from Avery
Pearl Vinyl.
The background is painted to match Dark Green
in Avery Pearl Vinyl. The green lines and strapline are
spray painted vinyl to match Green PMS 5763C.
1115mm
Lines are
Avery Pearl Vinyl
Strapline is spray painted
vinyl to match Green
PMS 5763C
Background is
painted to match
Dark Green PMS 5743
1064mm
Advertisements must be current and items identical. Competitor must have stock available in quantity requested.
Competitors’ premises must be within 10km of our store. Competitors’ conditions may apply. ie. Payment type, location, freight.
Excludes trade buyers, online offers and liquidation or clearance sales. We reserve the right to limit sales to retail quantities.
Background is
painted to match
Green PMS 5763
vinyl to match Green
PMS 5763C
Back for suspended option
4.10 Internal Sign Type 7: Refund Policy
The Refund Policy sign is a composite sign made with
3mm PVC and fixed to the wall with Silicone. This sign can
also be suspended from the ceiling with a chain.
If this option is selected, the the strapline prints on the
back as shown below.
Pearl Vinyl.
in Avery Pearl Vinyl. The green lines are spray painted vinyl
to match Green PMS 5763C.
Lines are spray painted vinyl
to match Green PMS 5763C
Lines are
Avery Pearl Vinyl
Refund Policy
345mm
In the event that your purchase is
faulty or wrongly described, we will
happily offer you a refund or
exchange at your discretion
*Proof of purchase must be provided
to obtain a refund/exchange
Background is
painted to match
Background is
painted to match
Green PMS 5763
520mm
4.11 Internal Sign Type 8:Trading Hours – Double Sided
The Trading Hours sign is a composite sign made with
3mm PVC. The background is painted to match Dark
Green PMS 5743C. The text is made from individually
cut letters in Avery Pearl Vinyl. The green lines are spray
painted vinyl to match Green PMS 5763C.
The four corners are rounded off with a 10mm radius.
There are two 5mm diametre holes positioned in the top
corners for hanging, located 15mm in from top and side
edges from centres.
The Trading Hours sign has interchangeable inserts for the
hours of trading. See page 4.12.
500 mm
5mm hole
500 mm
Background is
painted to match
FRONT
BACK
4.12 Internal Sign Type 8:Trading Hours – Double Sided
Hanging Mechanism – Side View
SIDE A
SIDE B
5.00
5.30
Glazing mullion
Swaged cable & eye hook
36mm
130mm
6.00
6.30
7.00
7.30
8.00
8.30
9.00
9.30
10.00
10.30
11.00
11.30
12.00
12.30
Glazing
Sign front
open
Aluminium hanging system.
Fairfield modified CG03
(satin natural anodised) with
1mm s/s wire cable.
Contact: Interium, John Matyear
(02) 9810 1360
Sign back: Backing board with strapline
in 3mm rigid foam PVC panel.
closed
public holiday open
public holiday closed
315mm
TIME INSERTS
36mm
Store
Exterior
Store
Interior
4.13 Internal Sign Type 9:Video Surveillance
The Video surveillance sign is a composite sign made
with 3mm PVC and fixed to the wall with Silicone. This
sign can also be suspended from the ceiling with a chain.
If this option is selected, the the strapline prints on the
back as shown below
Pearl Vinyl.
in Avery Pearl Vinyl. The green lines are spray painted vinyl
to match Green PMS 5763C.
Lines are
Avery Pearl Vinyl
200mm
Background is
painted to match
Green PMS 5763
Background is
painted to match
300mm
4.14 Sign Type 10:Ticketing Items
655 mm
Type to match Dark Green PMS 5743C
$
31 3 0
2$15
FOR
$
FRONT
Case
$
655 mm
10
1 3 50
31 3 0
2$15
FOR
$
6
Pack
BACK
10
1 3 50
Cream Panel to match
Cream PMS 7506C
All insert type to appear in Futura Bold Condensed
set at between 80 - 90% Horizontal Scale
Case
All inserts to print white
out of a black background
Background to match
6
Pack
Blue dotted lines indicate
the price point inserts
4.15 Internal Sign Type 11: Competition Notice Board Sign
The Competition Notice Board Sign is double sided
with a Pin Board on the front. The Pin Board is natural
cork. The back of the sign is painted to match Green PMS
5743C. The Cream Type is cut from Avery Pearl Vinyl.
The lines and angled green panel is painted to
match Green PMS 5763C.
and Orange PMS 151C
Strapline and Lines match PMS 7506C
280 mm
Logotype matches PMS 7506C
1400mm
If anyone offers
a lower price than
one of ours, show
us and we’ll beat it!
1120 mm
Background is
painted to match
Dark Green PMS 5743
Advertisements must be current and items identical. Competitor must have stock
available in quantity requested. Competitors’ premises must be within 10km of our store.
Competitors’ conditions may apply. ie. Payment type, location, freight.
Excludes trade buyers, online offers and liquidation or clearance sales.
We reserve the right to limit sales to retail quantities.
vinyl to match
Green PMS 5763C
1000 mm
4.16 Internal Sign Type 12: Miscellaneous - Folded Security Camera Sign
51 mm
102 mm
51 mm
match Dark Green PMS 5743
340 mm
This is a folded sign.
This side fixed to the
underside of a television
4.17 Internal Sign Type 13: Miscellaneous - Double sided Accessible Access Sign
250 mm
match Dark Green PMS 5743
Blue painted to match B21,
Ultramarine of AS2700, or similar
250 mm
450 mm
Figure painted to match White
750 mm
4.18 Internal Sign Type 14: Miscellaneous - Self Service Sign
The Self Service sign is made from screen printed
3M Scotchcal Perforated Window Graphic Film RG8171.
The background is black. The text and lines are white.
Lines are White
Letters are White
390mm
Background is Black
565mm
4.19 Internal Signage Supply Matrix
Type.
Description
Location
Construction
supplied by:
1
Front Wall Sign
Relationship 12
Front Wall of store opposite checkouts
10mm PVC concealed fixed to wall
Woolworths' Builder
2
Product Signs
On pelmet/wall above each
product category. Strapline also used
when documented.
Individually machine cut 15mm depth lettering to
match PMS 5743C (Dulux Banskia Leaf P22.A9).
Strapline panel is vinyl sprayed to match PMS 5763C
on 3mm PVC. Both are fixed to the pelmet (or wall)
with silicone. The strapline lettering and keylines are
individually cut Avery Pearl Vinyl adhered to
the strapline panel with silicone.
Woolworths' Builder
3
Dan Murphy's Fine Wine Sign
On pelmet and/or wall of
Fine Wine Area.
3-D badge constructed from 3mm medium impact
opal acrylic. Dan Murphy logotype and product
lettering are individually machine cut, 15mm depth to
match PMS 5743C (Dulux Banskia Leaf P22.A9). Both
are fixed to the pelmet (or wall) with silicone.
Woolworths' Builder
4
Gondola End Signs
Fixed to the ends of gondolas.
Digitally printed 3mm foamex expanded PVC panel.
Woolworths' Equipment &
Procurement
5
Conditions of Entry Sign
Suspended from ceiling above store entry. Composite sign made from 10mm PVC.
Procurement
6
Dan Murphy's Guarantee
Composite sign made from 10mm PVC.
Woolworths' Builder - Wall Mounted Option
OR Woolworths’ Equipment & Procurement
7
Refund Policy
Woolworths' Builder - Wall Mounted Option
OR Woolworths’ Equipment & Procurement
8
Trading Hours Sign
Near entry to store
Procurement
4.20 Internal Signage Supply Matrix
No.
Sign Type
Location
Construction
supplied by:
9
Video Surveillance
Various locations around the store
Procurement
10
Ticketing Items Beer Boards Double Sided
Suspended above pallets
Digitally printed compressed PVC
Procurement
10
Ticketing Items Beer Boards Single Sided
Suspended above pallets along wall
Procurement
10
Ticketing Items Wine Boards Single Sided
Applied above coolroom insert doors
and above cask fixtures
Procurement
11
Competition Notice Board
Double Sided
Suspended from screen or wall fixed
near store entry
MDF with Pinboard Face
Procurement
12
Miscellaneous Folded Security Camera Sign
Located on CCTV monitors above
store entry
3mm folded green rigid foam PVC panel
Procurement
13
Miscellaneous Double Sided Accessible Access Sign
Located above checkout with
accessible access
Procurement
14
Miscellaneous Self Service Sign
On coolroom customer entry door
3M scotchcal perforated window graphic film RG8171
Procurement
store elevations
5.01 Introduction
The elevations shown in this section are for guidance only.
External signage requirements for each store need to be
assessed on an individual basis, as selection of sign type
will depend on available signage space.
Final details must meet site conditions, relevant authorities
and applicable building standards.
5.02 Front Elevation Preferred Option (with awning)
This elevation shows the preferred colourways for the
front of a Dan Murphy’s store. It allows a substantial
amount of the corporate Dark Green to be used which is
balanced with the corporate Cream.
This elevation drawing is for guidance only. Exact locations
of signs (ie. height, position, angle) to be confirmed on site.
and applicable building standards. All installation work,
procedures and scheduling to be coordinated with the
Woolworths project manager.
Legend
Tower Signs
For 'front of tower' entrance signs use relationship 12.
Where the master brand needs to be positioned within
the confined space of the tower, the following guidelines
must be observed: The background green panel needs to
be extended slightly above and below the master brand.
The proportion of 'additional green' needs to be visually
adjusted to follow the example on this elevation.
(B)
(C) Dulux Powdercoating
Colorbond Classic Cream 84755
(D) Dulux Powdercoating
Anotec XT Silver Grey 51272
Colorbond metal roofing (C)
Exterior Sign Type 1
Relationship 12
3D and back lit
Colorbond metal awning cantilevered
Eaves gutter (A)
over loading area beyond (C)
(A) Dulux Porcelain Pink P11.F1
Metal clad entry tower
Zincalume finish
Galvanised metal services
platform 2400mm high.
Sound attenuating baffle wall
to perimeter of platform (C)
Rainwater head (A)
Downpipe (A)
Downpipe (B)
140mm concrete blockwork
(or other approved masonry
construction, paint finish)
Above awning (A)
(or other approved masonry
construction, paint finish)
Below awning (B)
Awning (B)
Auto entry/exit
doors (D)
Relationship 5
3D and back lit
Anti ram bollards (A)
Apply the safety 'strapline'
decal to glass doors when
there is no midrail
Relationship 10
Non-illuminated flat sign
Exterior Sign Type 1 or 2
Relationship 5
Signage may be 3D
and back-lit, or may
sit flat, determined by
store location
5.03 Front Elevation Neutral Option (with awning)
This elevation shows a neutral colour option for the front
of a Dan Murphy’s store. This option is only to be used
when council or other authorities limit the amount of
colour on stores.
Legend
Tower Signs
(B)
Relationship 12
3D and back lit
Eaves gutter (A)
Zincalume finish
Rainwater head (A)
Downpipe (A)
140mm concrete blockwork (or other approved
masonry construction, paint finish) (A)
Awning (B)
Auto entry/exit
doors (D)
Relationship 5
3D and back lit
there is no midrail
Relationship 10
Non-illuminated flat sign
Exterior Sign Type 1 or 2
Relationship 5
Signage may be 3D
store location
5.04 Front Elevation Preferred and Neutral Option (without awning)
front of a Dan Murphy’s store, when there is no awning.
The Dark Green panel of the horizontal signage on
the wall extends the whole width of the front wall of
the store, so it creates visual consistency with stores that
have awnings.
Tower Signs
Relationship 12
3D and back lit
Eaves gutter (A)
Legend
(B)
Zincalume finish
Rainwater head (A)
Downpipe (A)
Downpipe (B)
(or other approved
masonry construction,
paint finish) (A)
Auto entry/exit
doors (D)
(or other approved
masonry construction,
paint finish) (B)
Relationship 5
3D and back lit
there is no midrail
Exterior Sign Type1 or 2
Relationship 2
Signage may be 3D
store location
5.05 Front Elevation Store-type Option
front of a Dan Murphy’s store, when there is no awning.
Legend
All installation work, procedures and scheduling to be
coordinated with the Woolworths project manager.
Colorbond fascia cladding
new work (C), refurbishment (A)
Dark Green (B)
Dark Green (B)
Auto entry/exit
doors (D)
there is no midrail
(B)
5.06 Front Elevation (for use where area is limited to a horizontal space)
This sign is intended for signage when space is limited to a
horizontal space. The badge, logotype and strapline panel
are all three dimensional and back-lit.
Exterior sign type 1
Relationship 3
3D and Back-lit
Relationship 2
3D and Back-lit
5.07 Rear Elevation
Legend
This elevation drawing is for guidance only. Final details
must meet site conditions, relevant authorities and
applicable building standards. All installation work,
(B)
platform 2400mm high
sound attenuating baffle wall
Zincalume finish
Eaves gutter (A)
Colorbond metal awning
cantilevered over
loading area beyond (C)
Rainwater head (A)
Porcelain Pink (A)
Downpipe (B)
Specified height for dark green area
is 2/3 the height of the building (B)
masonry construction, paint finish) (B)
5.08 Side Elevation
Legend
This elevation shows an exterior signage zone for the
side of the building. This sign is positioned at the top
of the green section. Exact placement depends on
environmental features such as traffic, trees and drains,
so maximum visibility is achieved. Exact locations of signs
(ie. height, position, angle) to be confirmed on site.
There is to be no more than one sign per side elevation.
procedures and scheduling to be coordinated with
the Woolworths project manager.
Zincalume finish
Porcelain Pink (A)
Eaves gutter
Use same colour
as front elevation (A)
Provision for awning subject
to location and site configuration
Glazed awning roof
over entry/exit
(B)
sound attenuating baffle wall
Eaves gutter
Use same colour as
front elevation (A)
Relationship 7
3D and back-lit
Specified height for dark
green area is 2/3 the height
of the building (B)
Legend
5.09 Side Elevation
procedures and scheduling to be coordinated with
the Woolworths project manager.
Eaves gutter
Use same colour as
front elevation (A)
This elevation shows an exterior signage zone for the
side of the building. This sign is positioned at the top
of the green section. Exact placement depends on
environmental features such as traffic, trees and drains,
so maximum visibility is achieved. Exact locations of signs
(ie. height, position, angle) to be confirmed on site.
There is to be no more than one sign per side elevation.
(B)
Zincalume finish
Porcelain Pink (A)
Glazed awning roof
over entry/exit
Anti ram
bollards (A)
Staff entry/exit
Specified height for dark
green area is 2/3 the height
of the building (B)
4500mm x 3000mm motorised
roller shutter (B) paint finish
Removable anti-ram bollards (A)
Relationship 7
3D and back-lit
Provision for awning subject
to location and site configuration
5.10 Front Elevation Within Shopping Centre
This elevation shows entrance signage when a store is
located within a shopping centre complex. When the
ceiling at the top of the entrance bulkhead prevents the
badge and strapline breaking out of the dark green
background panel, the master brand may be lowered
within the dark green background panel as shown in the
elevation below. However the proportion of the badge
and strapline breaking below the background panel, must
remain consistent with Relationship 3.
Relationship 3
3D and back-lit
Legend
This elevation drawing is for guidance only. This sign is
always centred on the bulkhead over the entrance, or in
the most visible location to traffic. Each location needs to
be treated individually to allow for visual, environmental
obstructions. Exact locations of signs (ie. height, position,
angle) to be confirmed on site. Final details must meet
site conditions, relevant authorities and applicable building
standards. All installation work, procedures and scheduling
to be coordinated with the Woolworths project manager.
(B)
12000mm
Dark Green (B)
1075mm
202mm
190mm
Door
Dulux Powdercoating
Anotec XT Silver Grey 51272 (D)
Roller shutter
Paint finish (A)
Roller shutter support
Paint finish (A)
5.11 Front Elevation (for use where strapline size is increased)
This sign is intended for the entrance to a store when
more emphasis on the strapline is required. The badge,
logotype and strapline panel are all three dimensional and
back-lit.
Relationship 6
3D and back-lit
5.12 Side Elevation (for use where strapline size is increased)
This sign is intended for the side exterior wall of a store
when more emphasis on the strapline is required. The
badge, logotype and strapline panel are all three
Dark Green (B)
Relationship 7
3D and back-lit
Legend
(B)
Dark Green (B)
Relationship 11
3D and back-lit
Legend
(B)
Dark Green (B)
Relationship 10
3D and back-lit
Legend
(B)
interior elevations
6.01 Introduction
Internal signage requirements for each store need to be
The interior colourways for the walls use the paint
colours specified in the support palette. The colours are
used in such a way as to create two distinct areas within
the store, ie. the Fine Wine area walls and bulkheads are
painted Dark Green (Banksia Leaf) and the ceiling is
painted Green (Grass Blade). The remaining walls are
painted Cream (Porcelain Pink), the bulkheads Dark
Green (Banksia Leaf) and the pelmets (product signs)
painted Cream (Porcelain Pink).
6.02 Elevation A
Legend
(B)
Box in steel columns
above cabinets
Wall (B)
Steel columns clad
in plasterboard (B)
100mm black
vinyl skirting
FINE WINE AREA
ELEVATION A
Suspended glazed pelmet
Wine tasting bar
Wall (B)
OPTIONAL WINE TASTING BENCH
Wall (B)
Steel columns clad
in plasterboard (B)
6.03 Elevation B
Legend
(B)
Product type (B) is to be 150mm in height
centred within the depth of the pelmet (A)
Security screen
Steel columns clad
in plasterboard (A)
Curved miniorb
suspended ceiling
Steel columns clad
in plasterboard (A)
Steel columns clad
in plasterboard (A)
WINE RETAIL
ELEVATION B
Wall (A)
100mm Black
vinyl skirting
CHECKOUT & PACKAGING
6.04 Elevation C
Legend
Badge is 3D moulded and a
colour matched digital print on
3mm medium impact Opal Acrylic
Product type (B) is to be 100mm
in height, centred within the depth
of the pelmet (A)
(B)
Steel columns clad
in plasterboard (A)
Example of when the Pelmet height is 400mm (preferred
height is 600mm). Therefore, product type (B) is to be 100mm
in height, centred within the depth of the pelmet (A)
400mm
Steel columns clad
in plasterboard (B)
Wall (B)
FINE WINE AREA
ELEVATION C
Swing flex doors
Door frame (B)
Refrigerator
surrounds (A)
Black rimex
kickplate
WINE RETAIL
Refrigerated matt
black liquor cabinet
Wall (A)
100mm Black
vinyl skirting
6.05 Elevation D
Legend
Set plasterboard
bulkhead (B)
Security screen
Curved miniorb
corrugated ceiling
Bulkhead
beyond (A)
(B)
WINE RETAIL
Glazed auto
entry/exit doors
Internal Sign Type 5
Conditions of Entry sign suspended from ceiling
2100H glazed panels
with glazed fin supports
ENTRY/EXIT
Wine tasting bar
OPTIONAL WINE TASTING BENCH
100mm Black
vinyl skirting
FLEXIBLE DISPLAY AREA
Apply safety 'strapline'
decal to glazed screen
Suspended glazed pelmet
Wall (A)
ELEVATION D
Wall (B)
Wall (B)
FINE WINE AREA
6.06 Elevation E
Legend
Wall behind
Relationship 12 sign (B)
CHECKOUT & PACKAGING
ELEVATION E
(B)
Clad steel columns
and riser duct in
plasterboard, paint finish (A)
Curved miniorb
corrugated ceiling
Steel columns clad
in plasterboard (A)
Set plasterboard
bulkhead beyond (A)
100mm Black
vinyl skirting
Internal Signs
Type 6, 7 and 9
Set plasterboard
bulkhead (B)
Wall (B)
Steel columns clad
in plasterboard (B)
ENTRY/EXIT
Security Screen
FINE WINE
perimeter signage
7.01 Introduction
Internal signage requirements for each store need to be
The interior colourways for the suspended Pelmet Zones
use the paint colours specified in the support palette.
The colours are used in such a way as to create distinct
areas within the store, ie. the Fine Wine area walls and
bulkheads are painted Dark Green (Banksia Leaf) and the
suspended Pelmets painted Cream (Porcelain Pink).
7.02 Elevation A
Legend
This elevation drawing is for guidance only. Exact
locations of signs (ie. height, position, angle) to be
confirmed on site. Final details must meet site conditions,
relevant authorities and applicable building standards.
(A) Pelmet Zone: (Fortified Wines, Rose and
Wines of the World)
Pelmets are fabricated in Forex panels with
50mm return depth. Pelmets are painted Cream
(Dulux Porcelain Pink P11.F1).
(B)
(B)
Match to Pantone 5743C with Dulux Banksia Leaf P22.A9
(C) Avery Pearl Vinyl
(D) Match to Pantone 5763C as 4 Colour Process
Lettering: Machine cut fixed directly onto pelmets
15mm return depth x 150mm high lettering.
Type face: Copperplate Gothic 33BC.
Colour: Match to Pantone 5743C with Dulux
colour Dark Green (Banksia Leaf P22.A9).
(C) & (D) Strapline Panel: Strapline panel is vinyl spray
painted to match green Pantone 5763C on 3mm
PVC fixed to the pelmet with silicone.
Lettering and keylines are individually cut Avery
Pearl Vinyl adhered to strapline panel with silicone.
(NB - Panel finishes flush with top and base of
pelmet for this wall - Elevation B)
(A)
(B)
NEW FINE WINE
(C) & (D)
NEW INNER CELLAR
7.03 Elevation B
Legend
(A)
(B)
Pelmet Zone: (Gift Bags, Casks, Bourbon
& Scotch and Vodka & Gin)
50mm return depth. Pelmets are painted
Cream (Dulux Porcelain Pink P11.F1).
(B)
(A)
(C) & (D)
(B)
NEW WINE RETAIL
7.04 Elevation C
Legend
(A)
(B)
Pelmet Zone: (Liqueurs, Chilled Selection,
Premium Beer & Ready to Drink)
50mm return depth. Pelmets are painted
Cream (Dulux Porcelain Pink P11.F1).
(B)
(A)
(B)
NOTE: EXIT SIGN TO
CUT INTO PELMET TO
PROTUDE THROUGH
(C) & (D)
7.05 Elevation D
Legend
(A)
Direct to Fascia Lettering: (New Fine
Wine-Cellar Reserve & New Entry/Exit)
Machine cut fixed directly onto fascia 15mm
(A) Match to Pantone 5743C with Dulux Banksia Leaf P22.A9
(B)
Avery Pearl Vinyl
(C) Match to Pantone 5763C as 4 Colour Process
(B) & (C) Strapline Panel: Strapline panel is vinyl spray
PVC fixed to the fascia with silicone.
(D)
(D)
‘Cellar Reserve’: Acrylic machine cut lettering.
Metallic finish colour to match Gold Pantone 875C,
fixed to bulkhead.
(A)
(B) & (C)
NEW EAS
BLADES
INNER CELLAR
NEW FINE WINE
ICE
REF.
NEW ENTRY/EXIT
wall mural
8.01 Wall Mural Example
This Mural shows the preferred colourways for the
front of a Dan Murphy’s store. It allows a substantial
amount of the corporate Dark Green to be used which
is balanced with the corporate Cream.
Print Specifications
Legend
Graphics digitally printed in CMYK directly
to Forex using UV Cured inks at 600dpi.
(A) Match to Pantone 5743C as 4 Colour Process
(B)
Match to Pantone 5763C as 4 Colour Process
(C) Match to Pantone 7506C as 4 Colour Process
This Mural drawing is for guidance only. Exact
locations of mural (ie. height, position, angle) to be
(E)
Match to Pantone 467C as 4 Colour Process
Colours used on mural are to match Pantone Swatch
Colours out of 4 Colour Process. All other colours used
on the mural are related colours/percentages of actual
Pantone colours.
(E)
(B)
(D)
(B)
(C)
(A)
Background colour
Pantone 467C
Background colour
Pantone 5763C
Background colour
Pantone 151C
Pantone 5763C
Pantone 7506C
Pantone 5743C

signage guidelines - Tamworth Regional Council

Transcription

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