PR in a Box Manual - Spring 2013

PR in a Box Manual - Spring 2013
Table of Contents
Informational Overview of Just Yell Fire.........................................1
Included Items.............................................................................................. 2
Planning Instructions............................................................................... 3
Post-Project Instructions ....................................................................... 4
Timeline ........................................................................................................... 5
Suggested Items...........................................................................................6
Mailing Instructions................................................................................... 7
Advertising Ideas ....................................................................................... 8
Pre-Event Media Release........................................................................ 9
Post-Event Media Release ................................................................. 10
Public Service Announcement........................................................ 11
Solicitation Letters .................................................................................. 12
Just Yell Fire Overview
Alpha Omicron Pi was founded on a promise to serve not only one another, but the
greater community as well. This commitment reflects a philosophy of friendship, concern,
and usefulness in the world. AOII chapters donate time and resources to countless local
community projects and organizations, as well as to our international philanthropy, arthritis
research and education.
In order to answer the call to serve in our communities, Alpha Omicron Pi is partnering with
Just Yell Fire to educate young girls and women about the dangers of violence and abuse and
empower them to take control of situations with which they may be faced. AOII is joining the
“million girl revolution” and ready to help disseminate the message to millions more!
Just Yell Fire is a non-profit organization that is taking on a crisis social problem: violence and
abuse against young women and girls. The numbers are horrific: 1 in 4 becomes a sexual
assault victim, 1 in 3 face dating abuse, and too many encounter random violence, date rape
drugs, hate crimes, or traffickers. Just Yell Fire believes that every girl has the right to live a life
free of fear, abuse, or violence and we’re fighting back. AOII has partnered with Just Yell Fire to
support these rights.
Since 2006, Just Yell Fire has grown into a 1.5 million girl revolution across 64 countries as we
empower girls to know their rights, to stand up for themselves, to be aware of dangers they
face, and to escape violence when trouble finds them. In addition to the first film, Just Yell
Fire, the organization recently released another film, Just Yell Fire—Campus Life, distinctly
aimed at collegiate women.
Alpha Omicron Pi members and chapters are proud to support such a crucial cause for
women and girls in an effort to combat these social situations in our society today.
Fueled with a passion for service and a commitment to change the world, AOII is also
eager to support the innovation and dedication from “Just Yell Fire” Founder, Dallas Jessup.
A member of the Nu Omicron Chapter of AOII at Vanderbilt University, Dallas typifies each
and every value that AOII encompasses, and Alpha Omicron Pi is honored to join the
“Just Yell Fire” revolution.
For more information about how you can help AOII in their efforts to support the Just Yell Fire,
please contact Rachel Boison, Assistant Director of Public Relations, at 615.370.0920.
*All of the graphic design elements can be printed locally or by using an internet printer.
AOII uses multiple internet printers that are fast and economical—our recommendations
are www.psprint.com and www.acidflyers.com.
Logos: Use this graphic element for electronic communication and social
media promotions.
Buttons/Stickers: This element can be printed as a button or a sticker—whichever you prefer.
If you have a button maker, your chapter can print this image manually or you can take the
design to a local or internet printer to have stickers printed*.
T-Shirts: No event is ever complete without a t-shirt! The vector image included can be taken
to a t-shirt printer and downloaded for processing. The AOII Emporium is a great place to start.
Email [email protected]
Table Tents: These can be printed in color or grayscale using your own personal printer with
the PDF version of the image. The 8.5 x11” document has been designed as a trifold, selfstanding table tent.
Included Items
For Print
Flyers: This document is designed to be able to print yourself or through a printer in
color or grayscale.
Banners: Because of the size, you will have to use a printer for the banner. With the size
of 3’x 6’, it will definitely be an attention-grabber.
Postcards: The 5.5 x 4.25” postcard is a great way to get local alumnae involved in your project.
Newspaper Advertisement: This ad should be forwarded to the local newspaper for print.
For Distribution
Pre-project media release: With the template already written, you will just need to insert the specifics of the
project into the release before distribution. This will need to be mailed within two weeks prior to the project
deadline.
Post-project media release: With the template already written, you will just need to add the specifics
regarding the outcome of the project. Remember to include pictures of the project, as the newspaper will be
more likely to print a story that is accompanied with a good photo!
Public Service Announcement: This should be forwarded to the local radio station, along with the preproject press release at least two weeks prior to the project deadline.
An Overview of Just Yell Fire: If you want to ask other organizations to participate, you should include a
personal letter along with an overview of the project. These should be mailed at least one month prior to the
project deadline.
Letter to Other Organizations: If you want to ask other organizations to participate in a Just Yell Fire event,
you should include a personal letter along with an overview of the project. These should be mailed at least
one month prior to the project deadline.
Planning Instructions
1. Make a Plan!
Organization and pre-planning will ensure that your chapter will conduct
a successful “Just Yell Fire” event. Use the included resources, timeline, and
promotional tools to track the progress of the event planning.
What should this event look like? Just Yell Fire is an informational project from which all
women will benefit.
For collegiate chapters: AOII suggests partnering with your university to conduct a Just Yell
Fire informational event which is open to all women within the collegiate community.
During this informational session, the Just Yell Fire video could be shown in conjunction
with a self-defense or campus safety speaker.
For alumnae chapters: AOII suggests that, if alumnae are not able to coordinate their
efforts with a nearby collegiate chapter, the chapter can hold a Just Yell Fire event for local
high school seniors who will soon be entering college. During this informational session,
the Just Yell Fire video could be shown in conjunction with a self-defense speaker.
2. Form a Committee!
Use a committee to help you with the preparations for the project. You should
also enlist the assistance of the Philanthropy Chair and the Vice President of
Communications for the chapter.
3. Get Down to the Details!
For collegiate chapters, reach out to the university to determine if they would
be interested in partnering with AOII for the Just Yell Fire information to
attract a broader audience.
For alumnae chapters, contact area high schools or the local Board of
Education to sponsor a campus safety event for area senior women.
> Outline the activity level of your project:
~ What kind of project do you want this to be?
~ Who do you want to ask to participate?
~ What role do you want your members to play in the project?
> Select a self-defense or campus safety expert to speak at the event.
> Identify a project manager who will be responsible for the overall event. Also, identify
committee members specifically aimed at promotions, community involvement, and
educational materials.
Timeline and Checklist
Immediately
• Appoint a committee.
• Set a goal of how many attendees you would like at your event.
• Plan the date in which you want to hold your event.
One Month Prior
• Seek outside participation: Every great project has outside participation. Remember to
send letters to other Greek organizations, neighboring alumnae chapters, and all
campus organizations. Make plans to attend their meeting for personal invitations of
participation, if possible.
• Decide which promotional materials you will use. Make arrangements to have these
printed as well. Get permission to hang signs or display table tents if needed before you
print anything.
• Send out a teaser e-mail to the chapter and the leadership of other campus
organizations to get them excited about the project.
• Order any handouts or educational materials you want attendees to have.
Two Weeks Prior
• Send press release to local news outlets: Utilize the tools in the media kit for your
benefit. Send the updated press release to all local newspapers and radio stations.
• Remember to use the sample public service announcements as well. Check with all
organizations that your chapter sent participation requests to in order to see if they are
participating in the event.
• Advertise on campus or in the community: An extensive template of design materials
can be found in the media kit. Samples of signs, flyers, banners, table tents, buttons, and
newspaper advertisements are included in the packet.
One Week Prior
• Send follow-up reminders to other organizations to continue their interest in
participating in the Just Yell Fire event.
• Designate and solidfy a campus safety expert to speak at your event.
Post Project Logistics
• Show Appreciation: Remember to send personal thank-you notes to organizations that participated.
• Give Feedback: Complete the enclosed survey and submit to [email protected].
Suggested Educational Handouts
for Just Yell Fire Event
Educational Literature
To accompany your Just Yell Fire event, the chapter should offer educational handouts for
attendees to take home following the informational session. These can include tips and
tricks as references by the speaker or the following handouts regarding the Dating Bill of
Rights and defense techniques.
Educational Handouts
The Just Yell Fire organization also offers useful drink coasters which include a color-coded
section that changes colors if your drink has been chemically altered. These coasters, and
other Just Yell Fire resources, are available for purchase at www.justyellfire.org.
15.
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The Dating Bill of Rights
You have the right to disagree with your date.
You have the right to end any relationship.
You have the right to be heard.
You have the right not to be abused physically, emotionally, or sexually.
You have the right to have your morals and values respected.
You have the right to personal privacy.
You have the right to refuse to date anyone.
You have the right to express your feelings.
You have the right to experience college on your own terms.
You have the right to refuse to have sex with anyone, at anytime, for any reason.
You have the right to be treated with respect, always.
You have the right to leave any party or event when your instincts tell you to.
You have the right to have friends outside your relationship.
You have the right to be in a healthy relationship –
one that is not controlling, manipulative, or jealous.
You have the right to call campus police about an incident that
made you feel uncomfortable.
You have the right to say no.
You have the right to defend yourself.
You have the right to live your life without fear.
You have the right to pursue your own goals.
You have the right to intervene in order to stop violence against others.
You have the right to have a healthy body image.
You have the right to socialize without drugs or alcohol.
You have the right to choose who you love.
You have the right to your own beliefs.
You have the right to be happy.
You have the right to trust and act on your instincts.
You have the right to refuse intimidation of any kind.
You have the right to be intelligent.
Advertising Ideas
For events on a college campus
Facebook and Twitter:
> Use your chapter’s visibility on these sites to promote the upcoming service project.
> Use the personal pages of your individual chapter members and alumnae to promote the project.
> Use the provided Just Yell Fire logos in online promotions.
*Advertisements can be purchased through Facebook and custom-tailored to specific demographics for a nominal fee.
Solicit participation from other Greek organizations:
> Attend chapter and alumnae meetings of other fraternities and sororities.
> Bring copies of the provided Just Yell Fire overview and list of suggested items.
Solicit participation from other campus and community organizations, local Greek
alumnae chapters, local professional chapters, area businesses and churches:
> Attend chapter and alumnae meetings of other fraternities and sororities.
> Bring copies of the provided Just Yell Fire overview and list of suggested items.
Promote the Just Yell Fire project on campus:
> Make a sign to hang at campus and local sporting events.
> Sponsor an ad in the local and campus newspapers.
> Use sidewalk chalk and dry erase markers on campus sidewalk and mirrors.
> Make sheet signs for display at high-traffic areas on campus. Provide sheet signs for other
Greek organizations for display as well.
Begin an e-mail invitation chain:
> Have all chapter members send it to at least five people requesting their participation.
Send press releases to all media outlets.
Ask all alumnae that attend other events to invite an AOII friend to participate.
Invite the participation of the local collegiate/alumnae chapter.
> Ask all alumnae to bring a friend to participate.
For events on a high school campus
Facebook and Twitter:
> Use your chapter’s visibility on these sites to promote the upcoming service project.
> Use the personal pages of your individual chapter members and alumnae to promote the project.
> Use the provided Just Yell Fire logos in online promotions.
*Advertisements can be purchased through Facebook and custom-tailored to specific demographics for a nominal fee.
Contact the local board of education to solicit a partnership to expand the
Just Yell Fire reach to all area high schools.
Promote the Just Yell Fire project on the high school campus:
> Make a sign to hang at campus and local sporting events.
> Sponsor an ad in the local and campus newspapers.
> Hang flyers at school high-traffic areas.
> Send personal letters of invitation to the administration of all high schools.
> Solicit participation from high school organizational leaders in student government
and student council.
Ask all alumnae that attend to bring age-appropriate friends to participate.
Contact the local Panhellenic organization for their participation in the event.
Print Materials
Logos
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empowering college girls to protect themselves
Button
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Newspaper Ad
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Join Us
Alpha Omicron Pi wants to help
prevent violence and abuse against
young women and girls!
TogeTher we can make a difference!
to
learn how
you
can help!
Postcard
JOIN
in the “million girl revolution!”
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Every girl has the right to live a life free of fear,
abuse, or violence and we’re fighting back!
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CAMPUS LIFE
Table Tent
Join
the
million
Every girl has
the right to
is proud to support
girl
revolution
TOGETHER WE ARE
www.justyellfire.org
live a life free of
fear, abuse,
or violence
and
we re
fighting
back!
Banner
Help us make a difference
Join
and the“million girl revolution”
Every girl has the right to
live a life free of fear,
abuse or violence and
we’re fighting back
CAMPUS LIFE
www.justyellfire.org
Every girl has the right to
live a life free of fear,
abuse or violence and
WE’RE FIGHTING BACK!
Flyers
Help us make a difference
CAMPUS LIFE
AlphA OmicrOn pi
joins JustYellFire
to empower college girls
to protect themselves!
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J
OIN
US
every girl has the right to live a life
free of fear, abuse, or violence and
we’re fighting back!
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FOR IMMEDIATE RELEASE
News Release
<Date>
Contact: Courtney A. Dillard
Communications Coordinator
Alpha Omicron Pi Fraternity
Phone: (615) 370-0920 x2606
E-Mail: [email protected]
Members of <Insert Chapter Name> Educate Campus Women to “Just Yell Fire”
Name of City, State- The sisters of the <Name of the Chapter> of Alpha Omicron Pi at <Name
of University> are helping to educate women on the campus of <Name of University> about
campus safety, dating dangers and self-defense.
The Just Yell Fire campus event will take place on <insert date> in the <insert location> on the
campus of <insert name of school/college>.
Inspired by a young woman’s desire to educate, inform, and train young women and girls on the
risks of dating violence and abuse, Just Yell Fire is a non-profit organization taking on this social
problem. Known as the “million girl revolution combating violence against young women, Just
Yell Fire works to empower women to know their rights, to stand up for themselves, to be aware
of the dangers they may face, and to escape violence if needed.
Alpha Omicron Pi has partnered with this dynamic organization to strengthen the reach of Just
Yell Fire by spreading the message to our members and to women throughout high school and
college campuses across North America. With staggering statistics regarding dating violence
and abuse, AOII is proud to support such a crucial cause for young women and girls in effort to
combat these social situations.
<INSERT QUOTE about the EVENT>
For more information about how you can help AOII in their efforts to support the Just Yell Fire,
please contact (INSERT NAME OF EVENT CONTACT) at (PHONE OF CONTACT).
Alpha Omicron Pi was founded in 1897 at Barnard College of Columbia University in New York
City. AOII has over 151,000 initiated members in 196 collegiate chapters and over 155 alumnae
chapters across the United States and Canada. Alpha Omicron Pi is an international women’s
fraternity promoting friendship for a lifetime, inspiring academic excellence and lifelong learning,
and developing leadership skills through service to the Fraternity and community.
###
FOR IMMEDIATE RELEASE
News Release
<Date>
Contact: Courtney A. Dillard
Communications Coordinator
Alpha Omicron Pi Fraternity
Phone: (615) 370-0920 x2606
E-Mail: [email protected]
Members of <Insert Chapter Name> Educate Women to “Just Yell Fire”
Name of City, State- The sisters of the <Name of the Chapter> of Alpha Omicron Pi at <Name of
University> helped to educate women on the campus of <Name of University> about campus
safety, dating dangers and self-defense.
The Just Yell Fire campus event was held on <insert date> in the <insert location> on the
campus of <insert name of school/college>. <# of attendees> participated in the educational
seminar and training.
Inspired by a young woman’s desire to educate, inform, and train young women and girls on the
risks of dating violence and abuse, Just Yell Fire is a non-profit organization taking on this social
problem. Known as the “million girl revolution” combating violence against young women, Just
Yell Fire works to empower women to know their rights, to stand up for themselves, to be aware
of the dangers they may face, and to escape violence if needed.
Alpha Omicron Pi has partnered with this dynamic organization to strengthen the reach of Just
Yell Fire by spreading the message to our members and to women throughout high school and
college campuses across North America. With staggering statistics regarding dating violence
and abuse, AOII is proud to support such a crucial cause for young women and girls in effort to
combat these social situations.
<INSERT QUOTE about the EVENT>
Alpha Omicron Pi was founded in 1897 at Barnard College of Columbia University in New York
City. AOII has over 151,000 initiated members in 196 collegiate chapters and over 155 alumnae
chapters across the United States and Canada. Alpha Omicron Pi is an international women’s
fraternity promoting friendship for a lifetime, inspiring academic excellence and lifelong learning,
and developing leadership skills through service to the Fraternity and community.
###
PUBLIC SERVICE ANNOUNCEMENT
For Release on (INSERT DATE 2 WEEKS PRIOR TO PROJECT BEGINNING)
60 Seconds
Alpha Omicron Pi
ANNCR: The statistics are staggering: 1 in four women will become a victim of sexual assault.
Moreover, 1 and three women if face abuse in a dating relationship. The sisters of Alpha Omicron
Pi are working to change these statistics, one girl at a time. By partnering with Just Yell Fire, an
international non-profit organization working to stop abuse against women, AOII is joining the
million girl revolution. And we want you to join us!
AOII will hold a Just Yell Fire campus educational seminar and training on <INSERT DATE> at
<INSERT TIME>. The event will inform attendees of their rights, focus on the dangers women face,
and train women on how to escape violence if needed. The Just Yell Fire event will be held in the
<INSERT LOCATION>.
For more information, visit us online at <INSERT WEB ADDRESS> or contact us at <INSERT EMAIL
ADDRESS>. Join the revolution!
###
<INSERT DATE>
<Chapter Name, University Name>
<Name>
<Chapter Mailing Address>
<Chapter Mailing Address>
Dear Partner:
To help educate young women and girls on the violence associated with dating and abuse, the
<INSERT CHAPTER NAME> of Alpha Omicron Pi will be sponsoring a Just Yell Fire educational
seminar and training on <INSERT DATE> at <INSERT LOCATION> at <INSERT TIME>. In
partnership with the international non-profit organization Just Yell Fire, AOII is joining the million
girl revolution to stop violence against women—one girl at a time. We would love to have your
assistance in order to make this collaborative effort a complete success!
The statistics are horrifying reminders of how AOII can help to spread the message of Just Yell Fire.
Twenty-five percent of women fall victims to sexual assault at some point in their lives. Moreover,
one in three women will also face abuse in a dating relationship. Just Yell Fire was founded on the
ideals that “every girl has the right to live a life free of fear, abuse, and violence,” and, as a women’s
organization, Alpha Omicron Pi is committed to serving and educating the community about the
dangers, preventative tactics, and sources of support to women across the world.
AOII is thrilled to expand the reach of the million girl revolution with your help. By helping
to educate young girls and women on how to “fight back” against the plague of abuse
statistics, we can collectively eradicate this social issue that so often affects our high school
and college campuses.
Sincerely,
<Member Name, Office or Title>
Alpha Omicron Pi Fraternity
<Chapter Name, University Name>
Just Yell Fire Survey
Name of Chapter
Position Within Chapter
E-Mail Address
PLANNING (Rate the following 1-5, with 1 being the worst and 5 being the best)
1 2 3 4 5 Rate how well-received the idea of the event was from the chapter
1 2 3 4 5 Rate the effectiveness of materials provided for the event
1 2 3 4 5 In comparison to other events, rate the ease of planning
Identify the chapter’s use of the following materials provided:
Yes or No Press Releases
Yes or No Letter to other organizations
Yes or No Newspaper Advertisement
Yes or No Radio Public Service Announcement
Yes or No Table Tents
Yes or No Buttons
Yes or No T-Shirts
Yes or No Signs
Yes or No Banners
IMPLEMENTATION
Number of AOII attendees at the event
Number of non-AOII attendees at the event
CONCLUSION
1 2 3 4 5 Rate the chapter’s overall success with the project
Are there any changes that your chapter would make to the overall logistics of this event? Yes or No Will your chapter participate in this event again?
Yes or No Would your chapter consider participating in other philanthropic events that are initiated
through AOII International?
Additional Comments
**Please remember to send pictures to To Dragma, as they will be needed for an
upcoming magazine article. These should be e-mailed to To Dragma at
[email protected] or mailed to: AOII International Headquarters, Attn:
Mariellen Sasseen, To Dragma Editor; 5390 Virginia Way; Brentwood, Tennessee 37027