2013 mini transat - Jeffrey Macfarlane

SPONSORSHIP
PROPOSAL
JEFFREY MACFARLANE
2013 MINI TRANSAT
THE OBJECTIVE
After spending 15 years in the sailing industry as both a
professional sailor and boat builder, working alongside
some of the most famous names and with some of the
best Grand-Prix and One-Design programs in the world,
Jeffrey MacFarlane is starting his own singlehanded
Mini Campaign.
Shorthanded sailing has always been a great interest of
Jeffrey’s and during the 2011 North American season,
he was able to focus on it almost exclusively, posting
class wins and podium finishes in six of the seven races
he entered, including a first place finish in the
prestigious Marblehead to Halifax Ocean Race.
Building on his interest and success in 2011, Jeff is now
looking to secure the necessary funding to compete in
the 2013 Mini Transat Race, commonly thought of as
the most extreme single handed transatlantic race in
the world.
Jeff is confident that with his expertise and experience,
along with the proper training and support, he can be
the first American to win the Mini Transat Race.
JEFFREY MACFARLANE
2013 MINI TRANSAT
THE RACE
The Mini Transat is the most extreme single handed race in the world due
to its length and the small size of the boat. Every other year, the 4,000
nautical mile trans-Atlantic race starts on the east coast of France in
Douarnenez. After a brief stopover in the Canary Islands, sailors continue
westward to the Caribbean nation of Guadeloupe, finishing off in Pointe á
Pitre.
The extremely demanding race is a true test for the best sailors, as its
route covers difficult and adverse weather conditions and because sailors
must drive through pure physical and mental exhaustion as they work
around the clock, sleeping for only 10 to 20 minutes at a time to ensure
the boat’s peak performance and make the best tactical decisions.
The Mini Transat Race is the breeding ground for the world’s top short
handed sailors, including Michel Desjoyeaux, two time winner of the
Vendee Globe, from France and Dame Ellen MacArthur, 2nd place finisher
in the Vendee Globe, from England.
JEFFREY MACFARLANE
2013 MINI TRANSAT
THE BOAT
SPECIFICATIONS
2008 Prototype
Designer: Marc Lombard
Length: 6.5 m
Beam: 3 m
Draft: 2 m
Ballast: 320 kg
Weight: 740 kg
Hull: Carbon Epoxy Sandwich
Keel Box: High Modulus Carbon
Ballast: Lead
Rudder Head: High Modulus Carbon
Asymmetrical Centerboard: High Modulus Carbon
Main Sail Surface: 30 m2
Solent (Genoa) Surface: 79 m2
Spinnaker Surface: 95 m2
RESULTS
2011 La Charente Maritime Bahia Transat, Leg 1
2010 Mini Barcelona
2010 Les Sables – Les Acores – Les Sables
2010 Pornichet Select 6.50
2009 La Charente Maritime Bahia Transat
2009 Mini Fastnet
2009 Pornichet Select 6.50
1st place
1st place
5th place
1st place
3rd place
3rd place
2nd place
JEFFREY MACFARLANE
2013 MINI TRANSAT
THE PROGRAM
2012-2013 SCHEDULE
In order to participate in the 2013 Mini Transat, Jeff must compete in a number of single and double
handed off-shore races and complete a 1,000 nautical mile single handed nonstop passage. In
between the events listed below, Jeff will train and compete in additional sailing events.
9.14.12
9.28.12
10.15.12
11.1.12
12.1.12
Jan
MARCH
APRIL
MAY
JUNE
JUNE
JULY
AUG
SEPT
2012 Season
TROPHEE MINI 6.50
VALENCIA MINI 6.50 REGATTA
MINI BARCELONA RACE
TRAINING – MEDITERRANEAN
1000 NM QUALIFICATION
2013 Season
TRAINING – LORIENT
AROUND CORSICA RACE
DEMI CLE 6.50
PORNICHET SELECT 6.50
TROPHEE MARIE- AGNES PERON
MINI FASTNET
TRANSGASCAGON 6.50
TRAINING - LORIENT
MINI TRANSAT RACE
JEFFREY MACFARLANE
2013 MINI TRANSAT
JEFFREY MACFARLANE
Jeff’s diverse and abundant experience racing, building, preparing, and modifying high performance sailboats,
including Wild Oats (CBTF R/P 60), Mustang (Swan 42), Le Pengouin (Open 60) and various Farr 40s, Melges 32s,
and International 14s has prepared him well for his Mini Campaign.
Throughout 2011, his first shorthanded sailing season, Jeff finished first in the double-handed divisions of the
Marblehead to Halifax Race, the Ida Lewis Distance Race, and the Greenport Ocean Race. He finished second in
the New England Solo Twin Championship and the Vineyard Race, and third in the Indian Harbor Stratford Shoal
Race.
Already in 2012, Jeff has completed two transatlantic crossings. First, on the Open 60, Le Pengouin, and most
recently aboard the Class 40, EDF Energies Nouvelles, while competing in the Transat Quebec St-Malo Race,
finishing second in the Vintage Class.
In May, Jeff sailed with Sebastien Rogues on Eole Generation GDF Suez, a Class40, in the competitive Atlantic Cup,
finishing tied for 6th place. They will be teaming up again this October for the Class 4o Worlds in La Rochelle,
France.
JEFFREY MACFARLANE
2013 MINI TRANSAT
NOTABLE RESULTS
2012
CLASS 40 WORLDS
TRANSAT QUEBEC ST-MALO – VINTAGE
THE ATLANTIC CUP
OCTOBER
2ND PLACE
7TH PLACE
2011
THE GREENPORT OCEAN RACE
ROLEX BIG BOAT SERIES, SAN FRANCISCO
THE INDIAN HARBOR STRATFORD SHOAL RACE
THE VINEYARD RACE
IDA LEWIS DISTANCE RACE
J-120 NORTH AMERICANS
NEW ENGLAND SOLO TWIN CHAMPIONSHIPS
SOUTH BEACH RACE
MARBLEHEAD TO HALIFAX RACE
1ST PLACE
3RD PLACE
3RD PLACE
2ND PLACE
1ST PLACE
1ST PLACE
2ND PLACE
1ST PLACE
1ST PLACE
2008
NEWPORT TO BERMUDA
HEINEKEN HPDO
3RD PLACE
3RD PLACE
2007
SWAN 42 NORTH AMERICANS
2ND PLACE
2006
TIEDEMANN CLASSIC REGATTA
1ST PLACE
JEFFREY MACFARLANE
2013 MINI TRANSAT
NOTABLE RESULTS
2005
JIMMY FUND REGATTA
2ND PLACE
2003
CHICAGO NOOD
CHICAGO TO MACKINAC ISLAND
BAYVIEW TO MACKINAC ISLAND
SSYC QUEEN’S CUP
2ND PLACE
2ND PLACE
1ST PLACE
1ST PLACE
2002
HAHN PREMIUM RACE WEEK
NSW MUMM 30 STATE CHAMPIONSHIPS
PITTWATER TO COFFS HARBOR SERIES
1ST PLACE
3RD PLACE
2ND PLACE
2001
CANON BIG BOAT CHALLENGE
AUSTRALIAN MUMM 30 NATIONALS
JP MORGAN TROPHY
HAHN PREMIUM RACE WEEK
ROSEMOUNT FARR 40 ONE DESIGN REGATTA
PITTWATER TO COFFS HARBOR SERIES
1ST PLACE
2ND PLACE
3RD PLACE
2ND PLACE
3RD PLACE
2ND PLACE
2000
CANON BIG BOAT CHALLENGE
AUSTRALIAN MULTI-HAUL NATIONALS
CHICAGO TO MACKINAC ISLAND
2ND PLACE
2ND PLACE
3RD PLACE
1998
CLIPPER CUP
2ND PLACE
JEFFREY MACFARLANE
2013 MINI TRANSAT
THE IMAGE OF SAILING
Sailing, once thought of as a classic past time, is now recognized as an extreme sport. Competitive sailing,
especially single handed Mini Transat sailing, is a true human adventure, compelling to almost anyone. It
requires sailors to be courageous, intelligent, and determined. Not only does the sailor compete against
his competitors, but also against nature – the power of wind and the force of the waves.
This extreme version of sailing still evokes feelings of luxury, glamour, and tradition, but spectators also know that…
MINI TRANSAT SAILING
IS
EXTREME
Sailors are on their own and must perform
around the clock – there is no rest or break.
HIGH-TECH
Minis are made of carbon fiber, making
them light, strong, and fast!
CLEAN TECHNOLOGY
The boats use the most modern equipment,
but are powered only by wind.
JEFFREY MACFARLANE
2013 MINI TRANSAT
BRAND ASSOCIATIONS
ADVENTURE
BEAUTY
COMPETITION
DETERMINATION
ENVIRONMENTALLY CONSCIOUS
EXTREME
GLAMOUR
HERITAGE
INDEPENDENCE
INNOVATION
LUXURY
PERFORMANCE
SPEED
STRENGTH
TECHNOLOGY
TRADITION
WIND
Align yourself with Jeff’s campaign to help your customers,
clients, and employees recognize these powerful ideals,
values, and qualities in your own company.
JEFFREY MACFARLANE
2013 MINI TRANSAT
BRANDING OPPORTUNITIES
The Mini is a blank canvas and a perfect communication
platform. The hull and sails can be designed and covered
with your company’s colors and logos. While racing, the
boat will be displayed in a variety of media formats,
including television, radio, print, and on the internet (see
next page). When the boat is not racing, it will be placed in
highly trafficked coastal areas for targeted audiences to take
notice of and visit up close.
JEFFREY MACFARLANE
2013 MINI TRANSAT
WEB MEDIA RESULTS
2011 MINI TRANSAT WEBSITE
HIGHLIGHTS
 Offered in 3 languages
• English
• French
• Portuguese
 Live Sections included
• News
• Weather
• Photos
• Videos
• Mapping
• Rankings
• Fan Club
 6 MILLION views
2011 MINI TRANSAT FACEBOOK PAGE
 3,785 fans
2011 MINI TRANSAT TWEETER
 900 tweets
 225,632 unique visitors
 2.5 MILLION mapping views
 6% of views on tablet/mobile devices
JEFFREY MACFARLANE
2013 MINI TRANSAT
ADDITIONAL WEB PRESENCE
Many websites post race information, updates, and/or daily reports,
including:
ADONNANTE.COM
BBC.CO.UK/SPORT
CLASSEMINI.COM
SAILINGANARCHY.COM
SAILINGWORLD.COM
SAILINGSCUTTLEBUTT.COM
SEAHORSEMAGAZINE.COM
SEASAILSURF.COM
THEDAILYSAIL.COM
YACHTINGWORLD.COM
JEFFREY MACFARLANE
2013 MINI TRANSAT
TRADITIONAL MEDIA RESULTS
2007 MINI TRANSAT TELEVISION
COVERAGE
 11 hours and 35 minutes of broadcast time
 24 channels worldwide
 TV Documentaries
• Focused on the race, its competitors, and sponsors
• Aired in multiple countries including the US, France,
and New Zealand
2007 MINI TRANSAT RADIO COVERAGE
 6 hours and 40 minutes of broadcast time
 15 international stations
2007 MINI TRANSAT PRINT
COVERAGE
 867 articles published
 150 publications worldwide
JEFFREY MACFARLANE
2013 MINI TRANSAT
SPONSORSHIP DELIVERS
The typical sailing spectator is a well educated, high income,
middle aged male – a demographic many companies value.
In
I think it is very hard to find
a better and more efficient
platform for meeting and
spending quality time with
our customers in an
exciting environment.
Bert Nordberg
Executive Vice President &
Head of Sales and Marketing
Ericsson
In addition to branding rights, sponsors can provide employees, clients,
customers, suppliers, and special guests with a unique opportunity to get on
board and sail with Jeff before and after races, and during training periods.
JEFFREY MACFARLANE
2013 MINI TRANSAT
WHAT THE SPONSORS SAY…
SAILING ENGAGES CUSTOMERS
“Successful companies in the 21st century will be those that create experiences around the products and services they offer.”
–J. Pine & J. Gilmore, The Experience Economy, Harvard Business Press
SAILING EXPERIENCES CREATE CUSTOMER LOYALTY
“For customers and partners, the boat is a tremendous vector of communication.”
-S. Jourdan, Bull
SAILING MAKES AN IMPACT
“From a media point of view, there’s nothing more beautiful, or more striking, than sailing. It is an ideal way to highlight a
brand.”
-A. Zeitoun, Timex France
SAILING CREATES BRAND RECOGNITION
“Sailing brings the best value if you want to increase your company’s notoriety.”
-Y. Gonnard, CEO of Fleury Michon
SAILING IMPROVES BRAND IMAGE
“We built public sympathy and recognition with our peers and the public.”
-JF D’Harcourt, Elf Acquitaine
“Sailing conveys positive images and messages such as professional skills, ecology, and youth.”
-JC Servain, Primagaz
SAILING PROVIDES CHEAP MEDIA EXPOSURE
“Sailing enjoys unusual media spotlight . It is one of the rare sports to be shown during prime-time news.”
-Bouygues Telecome
(Quotations taken fromhttps://sites.google.com/site/integritsailingen/Home/sailboat-sponsoring)
JEFFREY MACFARLANE
2013 MINI TRANSAT
BECOME A SPONSOR
TITLE SPONSOR
Signage on boat hull, boat covers, sails, and sailing gear.
Campaign would be renamed for sponsor and entered into events under the title sponsor’s name.
Campaign website would be renamed for sponsor and would provide pertinent links.
Campaign will be referred to by the title sponsor’s name in all press coverage.
Newsletters, blogs, and social media postings would prominently display the title sponsor’s name and logo.
Jeff and fully branded boat would be available for corporate entertaining, inspirational speaking and forums, & photo opportunities.
LEVEL 1 SPONSOR
Signage on spinnaker and logo on sailing gear.
Acknowledgement on website, newsletters, blogs, and social media postings.
Jeff and boat would be available for corporate entertaining, inspirational speaking and forums, as well as photo opportunities displaying corporate logo.
LEVEL 2 SPONSOR
Signage on mainsail.
Acknowledgement on website and in newsletters.
Jeff and boat would be available for photo opportunities displaying corporate logo.
LEVEL 3 SPONSOR
Signage on boat hull.
Acknowledgement on website and in newsletters.
Jeff and boat would be available for photo opportunities displaying corporate logo.
LEVEL 4 SPONSOR
Signage on boom.
Acknowledgement on website and in newsletters.
PRODUCT SPONSORSHIP
Exclusive use of the product and photo opportunities displaying product.
Signage on boom.
Acknowledgement on website and in newsletters.
SUPPORTER
Acknowledgement on website.
JEFFREY MACFARLANE
2013 MINI TRANSAT
THANK YOU
Sponsors are essential to Jeff’s Mini
campaign. With your help, his
dream of winning the Mini Transat
will become a reality. Thank you for
considering this opportunity.
JEFFREY MACFARLANE
2013 MINI TRANSAT
CONTACT INFORMATION
JEFFREY MACFARLANE
[email protected]
US +1.201.783.2840
FRANCE +33 (0)6 20 15 85 81
JEFFREY MACFARLANE
2013 MINI TRANSAT