Open May 2012 Newsletter - Frank B. Fuhrer Wholesale

Frank B. Fuhrer Wholesale Company
3100 E Carson Street
Pittsburgh, PA 15203
412-488-8845
www.fuhrerwholesale.com
There are two new Sam Adams Single Batch flavors: Verloren and Norse Legend.
Verloren is a Gose style of beer and comes from a base of unfiltered wheat ale, its
light and refreshing yet also has softness to it. The flavor is brought to life by an
unexpected touch of salt for a mineral quality, and coriander for a peppery spice.
The result is an unusual and delicate brew that’s full of flavors to discover.
Norse Legend is Nordic ale that took root in Finland becoming one of the oldest
continuously brewed styles. Deep amber in color, this rugged brew’s distinctive
aroma and flavor comes from aging on a bed of juniper berries. The herbal,
woodsy, and ripe citrus character of the juniper enlivens a sturdy and smooth malt backbone for a
fresh and flavorful brew.
Sam Adams Porch Rocker
Sam Adams Summer Ale
Samuel Adams® Summer
Sam Adams Porch Rocker is a German Ale is an American wheat
style called ―radler.‖ The name radler
ale. This summer seasonal
translates to ―cyclist,‖ A 50/50 (ish)
uses malted wheat, lemon peel and Grains
blend of beer and lemonade, similar to a
of Paradise, a rare pepper from Africa first
shady style of beer. Perfect for any summer day, Samused as a brewing spice in the 13th cenuel Adams® Porch Rocker was inspired by traditional
Bavarian Radlers that mix beer with German-style lem- tury, to create a crisp taste, spicy flavor
onade. For this bright and citrusy Radler, Sam Adams and medium body. The ale fermentation
blended a Helles beer with lemon for a fresh-squeezed imparts a background tropical fruit note
lemon taste, effervescent sweetness, and slightly tart,
reminiscent of mangos and peaches. All
refreshing finish. A light malt character and hint of hops of these flavors come together to create a
balance out this summer brew.
thirst quenching, clean finishing beer perfect for those warm summer days.
Sam Adams IPA Hop-ology Variety Pack
The IPA Hop-ology variety pack will contain six different IPAs (two of each):
Grumpy Monk Belgian IPA, Dark Depths Baltic IPA, Third Voyage Double IPA,
Tasman Red IPA, Latitude 48 IPA and Whitewater IPA. Grumpy Monk, Dark
Depths and Third Voyage are each beers branded under Samuel Adams’ Small
Batch Series line. While Dark Depths and Third Voyage have previously been
made available in 22 oz. bottles, this will be Grumpy Monk’s debut in bottles. Grumpy Monk can be
described as: ―The long held brewing traditions of Belgian monks aren’t meant to be broken. Yet, to
the monk’s dismay, the distinctive character of Belgian yeast with its spicy clove and fruit notes can
be re-imagined when combined with the brazen hop character of an IPA. These hops impart a citrusy, piney and earthy flavor that’s balanced by roasted malt sweetness for a complex and playful
brew.‖
Happy Cinco De Mayo
Your Cinco de Mayo fiesta starts with ice-cold Corona and Corona Light. Cinco
de Mayo is quickly approaching. So get ready to raise a cold Corona or Corona
Light. Keep the party going all
weekend long with Corona and
Corona Light by featuring specialty Corona cocktails like the
Coronarita. Please ask your
sales representative for more information on the
Coronarita’s.
Corona and Kenny Chesney
2012 Brothers of the Sun Tour.
Kenny Chesney will return in 2012 and is committing
to an aggressive schedule and performing exclusively in stadiums including Heinz Field on Saturday,
June 30th. This has never been done in this genre to
the extent of the 2012 tour and the artist lineup reflects the size and scope of such an undertaking:
Kenny Chesney, Tim McGraw, Grace Potter and the
Nocturnals, and Jake Owen.
Moosehead’s 24 pack Summer in Case is Back!
Moosehead excites the consumer with their best in- case promotion yet! Drive purchase
with the youthful and wearable t-shirt and tank top designs inside the summer themed 24
pack bottles. An instant bonus with the Moosehead refreshing and award winning lager!
Collect all 5 new items. Three t-shirts and two tank tops to collect.
Moosehead Can Rebate
Moosehad $4.00 Mail in Rebate on 24 packs cans of Moosehead Lager, Moosehead
Light Lager and Moosehead Light Lime. The rebate runs from April 1, 2012
to September 30, 2012.
Winner of the Keystone Light Camaro
Below is a picture of the winner of our Keystone Light Camaro promotion. This lucky winner is the new owner of this once in a lifetime custom built Keystone Light Camaro.
NEW PACKAGES COMING IN MAY AND JUNE
New Sustaining Packaging for Molson Golden and Molson Ice
2012 fresh new look for Molson Golden and Molson Ice
Coors Light Special Edition Packaging
Coors Light is refreshing the 2012 Silver Bullet Summer with new Coors Light
Special Edition Cans and Bottles. The goal is to engage young Key Beer
Drinkers by delivering disruptive and consumer relevant package innovation
focused on driving Rocky Mountain Cold Refreshment
House of Shandy Beer Company
The House of Shandy Beer Company proudly introduces their first offering, Curious Traveler Shandy – an intriguing fellow and quite a refresher! The Curious
Traveler is the House of Shandy’s take on a classic European shandy that has
been brewed for generations. They started with an American craft wheat ale,
which delivers a crisp, light body. Then they added fresh lemon and just a touch
of lime to bring out a bright, juicy citrus aroma and flavor. Simply, the Curious
Traveler is ―Quite a Refresher!‖ The House of Sandy Beer Company brews interesting beers that are
exciting and refreshing. They expand what craft beers can be by adding new flavors and discovering
old traditions. Shandies exemplify everything one looks for in a craft beer – they are mainstream,
Natural Light and Ice
16oz Cans
Now available Natural
Light and Ice 18/16oz.
Cans.
Stegmaier IPA 16oz Cans
Stegmaier IPA has an assertive hop presence and a strong
malt backbone to support the
quarter ton of hops used in the
brew. Now available Stegmaier IPA 16oz Cans.
NEW EVERYDAY PACKAGES
Molson 67 Sublime
Molson is introducing a new product, Molson 67 Sublime. Molson 67 Sublime will compete with other lime beers by providing drinkers with an ultra-light, flavored alternative
for summer drinking occasions. This natural lemon-lime flavored light beer has only 67
calories and is 3% ABV per 11.5oz serving.
Kona Brewing Company
Kona Long board Lager is a
crisp, pale gold lager made
with a few choice malts and
aromatic hops brewed in a traditional lager style. Available now in 12oz. NR
4/6 Bottles and ½ Barrels.
Introducing Michelob Ultra Light Cider
An all natural, gluten free cider from Michelob Ultra, made from crisp apples, with a refreshing
lighter taste, slightly sweet and fewer
calories. 4% ABV with 118 calories.
Available May 7 in 12oz NR 4/6 Bottles.
Avery Introduces Craft in a Can. The following are now available in 24/12oz Cans 4/6
Avery IPA
Colorado’s first packaged IPA and hoppiest pale ale. Avery IPA has a citrusy, floral
bouquet and the rich, malty finish.
White Rascal
A truly authentic Belgian style wheat or "white" ale, this Rascal is unfiltered and cleverly spiced with coriander and Curacao orange peel producing a refreshingly fruity
thirst quencher.
Ellie’s Brown Ale
This beautiful, deep russet brew has the sweet and somewhat nutty character of Adam
Avery's late Chocolate Lab, for which it is named. Crystal and chocolate malts give this
beer a brown sugar maltiness with hints of vanilla and nuts, while subtle hopping gives
it an overall drinkability that's second to none.
Avery Variety Pack
Avery Variety Pack includes IPA, White Rascal, Ellie’s Brown Ale and Joe’s premium
American Pilsner. Joe’s Premium American Pilsner is a contemporary rendition of a
classic style, Joe's is hopped with purpose: beautifully bitter and dry with an abundance
of floral, Noble German hops
NEW EVERYDAY PACKAGES
Flying Dog Underdog Atlantic Lager
What’s an Atlantic Lager? A style created by the flying dog brewers. It’s a light,
crisp and refreshing beer with complex lager and hop character and pairs best
with foods like simple salads, provolone and Monterey jack cheeses, seafood and
light proteins.
Harpoon Rich and Dan’s Rye IPA
This beer is brewed with our proprietary yeast – the same yeast we’ve used
since first brewing Harpoon Ale – and some interesting hop varieties. The
combination of Pale, Rye, Caramel 60, Flaked Rye, and Vienna yield a complex malt body that stands up to the spiciness of the rye and the pronounced
hop flavor. The rye also adds a reddish hue to the beer. The kettle additions
of Centennial, Apollo, and Chinook, and the dry hop addition of Falconer’s
Flight add a multidimensional hop character. Rich & Dan’s Rye IPA has a fruity, subtly spicy aroma,
a full mouthfeel, and a crisp dry finish. This is a relatively new style in that it is a combination of IPA
(dating back to England) and rye which is more of an American concept.
Bear Republic Will Return to the Pittsburgh Market in June
We are excited to announce that Bear Republic will be back in stock starting June 2012.
The following products will be available:
Bear Republic Racer 5
This hoppy American IPA is a full bodied beer brewed with American pale and crystalmalts, and heavily hopped with Chinook, Cascade, Columbus and Centennial.
There's a trophy in every glass. Available in cases and barrels.
Bear Republic Red Rocket Ale
Red Rocket Ale is a bastardized Scottish style red ale that traces it's origins to our
homebrew roots. This full bodied and hoppy brew finishes on the palate with sweet,
caramel malt flavors. Available in cases.
Bear Republic Hop Rod Rye
High gravity IPA brewed with 18% rye malt. Hop Rod Rye has a floral hop aroma and
subtle caramel notes with a slightly earthy and spicy rye character. Available in cases
and barrels.
SEASONAL INFORMATION. PLEASE CONTACT YOUR SALES REPRESENTATIVE FOR AVAILABILITY
Blue Moon Summer Honey Wheat Ale
Blue Moon Summer Honey Wheat is a refreshing ale crafted with clover
honey for a subtle hint of sweetness and balanced out with a touch of orange peel for subtle citrus notes. This gold-medal winning summer ale is
the ideal accompaniment to those endless summer days outside with
friends. Summer Honey Wheat can be garnished with an orange to complement its subtle hint of sweetness and enhance its citrus notes. It is
available for a limited time every summer, April through August.
Blue Moon Summer Sampler
Blue Moon’s Brewmaster’s Summer Sampler contains Blue Moon Belgian
White, Blue Moon Summer Honey Wheat Ale, Pale Moon and introducing
their new Limited Summer release, Blue Moon Agave Blonde Ale. Agave
Blonde Ale is inspired by the brewmaster’s travels through Mexico, and is
crafted with agave nectar for a subtle sweetness and a smooth, crisp finish.
Blue Moon Vintage Blonde Ale
Inspired by the Vine, perfected in the Brew Kettle, Blue Moon Vintage
Blonde Ale the Brewmaster used white wheat as the only grain to create a
clean, smooth finish that cannot be achieved with other malts. He then
used the juice of Chardonnay grapes to give the beer a crisp, light quality,
very much like a glass of Chardonnay. After cellar-aging the batch for a
couple of months, the resulting beer is a golden color with excellent clarity
that pours with a thin, delicate white head. Vintage Blonde Ale is available
in 750mL bottles and has and ABV of 8.5%.
Budweiser Patriot Package
Celebrate summer, celebrate our Patriots. Back for
summer 2012, the Budweiser Patriot packaging is
back in all 12oz Bottle and Can packages. Budweiser teams up with
Folds of Honor and donates up to $2.5 Million to support the families of
fallen soldiers. Make it a red, white and blue summer.
SEASONAL INFORMATION. PLEASE CONTACT YOUR SALES REPRESENTATIVE FOR AVAILABILITY
Bud Light Lime-A-Rita
Best of Belgium Sampler Pack.
Bud Light Lime-A– Rita delivers authentic margarita flavor
with a unique twist of Bud
Light Lime refreshment. Just
pour over ice. Available April through September in 8oz Cans 2/12 pack. 8% ABV.
Shock Top Variety Pack
The Shock Top Variety Pack is back.
Each 12oz NR 2/12 Bottle package includes Shock Top
Belgian White,
Raspberry Wheat,
and the new Wheat
I.P.A.
Michelob Ultra Fruit Variety Pack
The Michelob Ultra Fruit variety pack returns May 21, 2012. Each 12oz. NR
loose bottle case includes Michelob Ultra,
Lime Cactus, Pomegranate Raspberry
and Dragon
Fruit Peach.
For a limited time beginning June
4, 2012, you can get the Best of
Belgium in one package. Each
2/12 pack case includes
Hoegaarden, Stella Artois and Leffe Blonde
11.2oz. bottles.
Point Nude Beach
Perfect summer pleasure. Available
only during the warm months of summer, this lively and unfiltered wheat
ale is well balanced using ―au naturel‖
raw and red wheat then delicately finished with Yakima
hops. With a refreshing light flavor, Point Nude Beach is
perfect while enjoying summer activities or just hanging
out with friends. Now in 12oz NR 4/6, ¼ and ½ Barrels.
Margaritaville Island Beach
Box
The Margaritaville Island Beach
Box (available May 14,2012) is a
unique seasonal sampler package available through Labor Day,
which will include Landshark Lager, Margaritaville Island Lime Margarita, and Margaritaville Paradise Punch 12oz NR 2/12 Bottles.
Mike’s Pink Hard Lemonade- Great Taste- Great Cause
You asked and Mike’s listened. Mike’s Hard Pink Lemonade is back by popular demand for a limited
time only. And Mike’s is once again making $250,000 donation to the Breast Cancer Research
Foundation in memory of Jacqueline, a part of the Mike’s family since the company was
founded. The contribution from Mike’s Hard Lemonade will
fund research aimed at preventing and curing breast cancer
and is Mike’s way of helping fight a fight that is very personal to
the Mike’s Hard Lemonade Company. Here’s to finding a cure!
SEASONAL INFORMATION. PLEASE CONTACT YOUR SALES REPRESENTATIVE FOR AVAILABILITY
Rogue Dad’s Little Helper
After the death of his wife, Henry Jackson Smart was left to raise his 6 young children
alone. His courage, love, selflessness and dedication inspired his daughter, Sonora
Smart Dodd, to organize the first Father’s Day on June 19th, 1910. Dad’s Little Helper
Black IPA is deep mahogany in color with roasted malt and hop aromas and dense
creamy head. It enters the palate with intense hop flavor and coats the tongue with a
rich maltiness. Available in cases and barrels.
Rogue Mom’s Hefeweizen
Dedicated to the Mom in each of us. Mom Hefeweizen is a refreshing, Belgian style
blonde ale, infused with Roses from Eugene, Oregon. Available in cases and barrels.
Rogue American Amber
American Amber, originally known as Ashland Amber (created at Rogue’s original
brewpub in Ashland, Oregon which was destroyed by flooding several years ago).
Tawny in color, with a coffee aroma, tight head and a delicate roasted malt accent.
Generous use of hops and a smooth finish. Available in cases and barrels.
Penn Summer Berry
As you pour Summer Berry into a glass you’ll notice the subtle aroma of ripe red raspberries and black cherries in an effervescent eruption of hazy red foam. The first
drink reveals a light sweet berry body with a crisp refreshing finish that leaves
you wanting more. The perfect beer for a hot summer night.
Great Lakes Lake Erie Monster
A beer this distinctively hoppy inspires many a tall tale. And they don’t
come taller than South Bay Bessie, the legendary monster that roams the
shallow depths of Lake Erie. Double India pale ales are a strong, very
hoppy style of pale beer. Also known as Imperial IPAs, these beers are essentially India pale ales that are brewed with higher amounts of malt and
hops. While still relatively new, it is one of the fastest growing styles in the
craft beer industry and a favorite among ―hopheads‖. Available in cases and draft.
Great Lakes Wright Pils
Named after the brothers Wright who invented and built the world’s first successful controlled airplane, this true pilsner—like these local heroes—has all the Wright (right!) stuff.
Classic style with a flowery bouquet and elegantly dry finish. Works well as an aperitif and
with salads, salmon, tuna and marbled meats. Available in cases and drafts.
SEASONAL INFORMATION. PLEASE CONTACT YOUR SALES REPRESENTATIVE FOR AVAILABILITY
Ayinger Brau Weisse
Fragrance and taste of the ―yeast-cloudy‖ wheat beer are distinguished by a refined topfermented flowery-yeast character and an unmistakable, distinct banana aroma. First
sensation on the taste buds is full-bodied, very soft and mild with a lively, champagne-like sparkle. A
light, typical wheat beer taste is expressed, the bitter tone of which can scarcely be detected.
Atwater Dirty Blonde
Made with unmalted wheat, coriander and orange peel to help
you live smart and enjoy everyday! This unique wheat beer
also contains much more hop bitterness while
containing much less yeast induced fruitiness
and spicy-ness.
Church Brew Works Hefeweizen
Church Brew Works Hefeweizen is a top
fermented (an ale) with a very special
yeast. The hop levels are kept deliberately low in
order to bring out the character of the yeast and it
has a clove-like and fruity/banana aroma. It is
served very carbonated and a touch cloudy. Available in barrels.
Southern Tier Crème Brulee Stout
Deep, very dark brown and lightly carbonated. Caramelized sugar, vanilla, custard,
nicely sweet and balanced, rich and milky flavor. Particularly tasty as dessert, or try
paired with vanilla custard, bananas foster, or over vanilla ice cream
We are excited to announce all three of our divisions now have a Facebook page.
The Facebook pages will help to communicate specials, plug accounts, feature
brands and hold contests for consumers.
A central blog, named ―Beernomics by Frank B. Fuhrer Wholesale‖ will tie all three
Facebook pages together and become a digital hub to feature products and ac
counts as well as host contest information and connect with local and national beer
bloggers.
Like us on Facebook or read our Blog
Pgh Beer Buzz: AB Brands
http://www.facebook.com/PghBeerBuzz
Pints Over Pittsburgh: Yuengling & Specialty Division
http://www.facebook.com/pages/Pints‐Over‐Pittsburgh
Beer Central Pittsburgh: Coors Division
http://www.facebook.com/BeerCentral
Blog
Beernomics by Frank B. Fuhrer Wholesale
http://beernomics.tumblr.com