Sing Tao Daily - Fusia Communications

EAST USA
美
東
版
September, 2009
1
AGENDA
¾ The Publisher
¾
¾
¾
¾
About Sing Tao
Sing Tao USA
Worldwide Network
Sing Tao News Co Ltd
¾ The Newspaper
¾
¾
¾
¾
¾
Sing Tao Daily
Award Received
Acknowledgement
Editorial Components
Eastern US Editions
¾ The Magazines
¾
¾
¾
¾
Our Magazines
East Week
Sing Tao Weekly
U.S. City Post
¾ To Advertise
¾
¾
¾
¾
Our Market
Our Reach
Our Options
Our Community Network
¾ Contact Info
2
About Sing Tao
Founded in 1938, Sing Tao Newspaper Group Limited is renowned
for its Chinese international newspaper Sing Tao Daily, English
business newspaper The Standard, and property supplement
Property Browser. Sing Tao Daily leads as the only Chinese
newspaper with the highest global circulation with 16 overseas
editions. Being the only media corporation publishes Chinese
newspapers in 4 continents, Sing Tao Newspaper Group
commands a wide readership base and has gained a strong
foothold in the competitive media industry in the global territory.
3
Sing Tao New York
With the mission to serve Chinese worldwide, Sing Tao
opened the first oversea office in New York, United States
in 1965. Since then, Sing Tao has become part of the
Chinese American life. Serving coast to coast, Sing Tao
caters the newspaper Sing Tao Daily and magazines to
different interest groups of age, education and income levels.
Our readers include old-time Chinese ancestries as well as new immigrants,
students and visitors from all over the world, mainly China, Taiwan and Hong
Kong.
Apart from its excellence in journalism, Sing Tao places great emphasis on
corporate social responsibility. It has been committed to numerous community
and charitable activities such as arts and cultural activities, and disaster relief, all
of which as received wholehearted support from the civic and social communities
among the local Chinese communities.
Sing Tao always seeks to be a
home away from home for the
Chinese overseas. Sing Tao is
where Chinese would turn to for
a link with their homeland, and
for knowledge about their new
home culture and events.
4
Worldwide Network
Sing Tao Daily is the only Chinese newspaper that has 16 editions in the
Americas, Asia, Europe and Australia.
International News Centre
Headquartered in Hong Kong, the International News Center locates in New York
coordinate its news operations in China, Hong Kong, New York, Los Angeles,
San Francisco, Toronto, Vancouver, Calgary, London, Paris, Amsterdam and
Sydney. This seamless global news network has not only facilitated effective
news gathering, but has also made possible the swift delivery of the most
accurate information resources around the clock.
Global Network
Sing Tao's global network helps to forge strong ties between its publications and
Chinese communities around the world. It also serves as a perfect channel for
marketers to reach Chinese customers worldwide.
5
Sing Tao News Corporation Limited
Sing Tao Newspaper's parent company Sing Tao News Corporation Limited
(formerly The Global China Group Holdings Limited) is a Hong Kong listed
company with its businesses focusing on three areas: Media Ownership &
Services, Human Capital Management, as well as Broadband Content &
Distribution.
Major member companies of the Group include: Sing Tao Newspaper Group
Limited, China Touch Media Solutions & Services Limited, World Link Publishing
Group Limited, Greater China Media Service Limited, Global China Human
Capital Management Holding Limited, and Beelink Information Science &
Technology Company Limited. Coupled with other major subsidiaries and joint
venture companies, the Group has over 2,000 employees worldwide.
To fulfill its vision of serving the information needs of global Chinese communities,
the Group has formed strategic alliance with several authoritative media
corporations, tertiary institutions and renowned enterprises to strengthen its
business portfolios. They include the Xinhua News Agency, the People's Daily
Press, Dow Jones News Agency, the University of International Business and
Economics, the Peking University Founder Group Corporation, Sanlian Group
together with other reputable partners.
For more information about Sing Tao News Corporation Limited, visit
www.singtaonewscorp.com.
6
Sing Tao Daily
Sing Tao Daily, the longest-standing newspaper in Hong Kong
since 1938, is internationally recognized as one of the world's
most widely-read Chinese dailies. With more than 70 years of
reliable news gathering and reporting, Sing Tao Daily is a general,
family-focused Chinese-language daily for readers of all different
origins.
Through continuous innovations in our newspapers and magazines,
Sing Tao Daily has been reaching every important city in the world.
We bring Chinese overseas with prompt & transparent news
reporting, also the latest developments from local, national and
global.
7
Awards Received
In addition to tens of awards and recognitions received from the governmental
agencies and local community organizations, Sing Tao New York has also
become the first Chinese media ever received the IPPIES awards from New York
Community Media Alliance (Formerly NY Independent Press Association).
The IPPIES: IPA-NY Journalism Awards are the only awards in New York
recognizing the outstanding achievements of the ethnic and community press.
Over the years, Sing Tao New York has won more than 18 most important awards,
including “Best Features,” “Best Article: Immigrant Issues,” “Best Article”
Racial Social Justice,” “Best Article: Labor Issues,” “Best Overall Design,”
“Best Photo” and so on, which bring Sing Tao to the top of all.
In Hong Kong, Sing Tao has been a big winner in the major newspaper
competitions as well. Its in-depth reporting, exceptional photographs and
outstanding layout design have not only won prestigious awards and global
recognitions, but more importantly, READERS around the world.
Chinese rely on Sing Tao
and believe in Sing Tao.
8
Acknowledgement
“free and unhindered press, responsible in its reporting
and in maintaining the integrity of its intended purpose…
a credit to the journalistic profession and to the printed
media”
George E. Pataki
Governor, State of New York
“a Chinese Newspaper of many varieties”
Sheldon Silver
Speaker of Assembly, State of New York
“assisting readers and the Chinese community”
Michael R. Bloomberg
Mayor, The City of New York
“offer a quality newspaper with comprehensive, objective
coverage on all topics from around the world”
Richard M. Daley
Mayor, City of Chicago
“one of the most trusted Chinese dailies in the world.”
Nydia M. Velázquez
Member of Congress, New York
“plays an important role in sharing the nation’s news
with Chinese communities in the United States and
abroad.”
Elaine L. Chao
Secretary of Labor
9
“ faithfully devote their resources and purposeful
energies to improving the quality and dignity of life in the
communities they serve, and to preserving their cultural
heritage”
Senator Martin J. Golden
New York State Senate
“a voice of the people.”
Jesse White
Secretary of State, State of Illinois
“one of the most popular Chinese newspapers in the
United States”
Virginia Fields
President of the Manhattan Borough, City of New York
“extraordinary news coverage”
Marty Markowitz
President of the Borough of Brooklyn, City of New York
“formed a bond with the Chinese community”
Helen M. Marshall
President of the Borough of Queens, City of New York
“influences the opinion of Chinese-American leaders…
enliven Chinese-American communities”
John C. Liu
Council Member, The City of New York
“the best local newspaper”
Alan J. Gerson
Council Member, The City of New York
Editorial Components
Known to be "the Chinese Newspaper of Many Varieties", Sing Tao Daily provides all types of
infotainment to the local Chinese Americans.
Headline News
With seven subsections – namely Major Headline News,
International News, United States News, China News,
Taiwan News, Hong Kong News, and Southeast Asia
News – the news section indeed covers the top news
from around the world, all with informed analysis and
investigative features. Editorials from our International
News Center are also included.
Metro And Community
It covers news of special interest to residents in the local
metro areas. Each local edition has different coverage.
From the City Council to a local association, from the
metro business to folk art performance, Sing Tao Daily
covers the area thoroughly, expertly and with an insider's
eye to what's important.
Finance
A complete overview of the international finance, as well
as finance in the US, Asian and Europe.
Sports
In addition to the major international games, Sing Tao
Daily also covers games and deals in the local metro
area as well as that in China.
10
Entertainment
As the window of all the Chinese and
international celebrities, the Entertainment
section gives readers all the updates on
their activities.
Living
Sing Tao Daily provides an informative
and entertaining guide to technology,
automobile, travel, dinning, beauty, life
style, fashion, health and fitness.
Leisure
It includes a mix of columns by renowned
columnists, opinion pieces, literary
excerpts, comics and horoscope.
Advertisements
Directory advertisements (Medical, Legal,
Financial, Real Estate, Travel, Career,
Home Décor and such) as well as
classified sections are where readers
would turn to for related information.
Eastern US Edition
Being a community based newspaper, Sing Tao Daily commands a wide
readership base and has gained a strong foothold in the competitive media
industry in the US territory.
There are four local editions in Eastern US:
– New York Tri-States Edition – since 1965
– Boston Edition – since 1980
– Chicago / Ohio Edition – since 1980
– Greater Washington DC / Philadelphia Edition – since 1982
Each edition carries its own local news section catered to the local community.
11
Sing Tao Magazines
12
Our Magazines
The magazine arm of Sing Tao Daily, complements the content offering of the global news
network, as well as provides cross-buying opportunities and diversification of customer base
for the marketers. Survey shows that readers like to keep Sing Tao magazines for weeks or
even months1. They read them whenever they have time while commute, at home and in the
office.
Sing Tao magazines target readers from teenagers to seniors. To meet the diverse
preferences of these readership groups, the content of the magazines is divided into two
major areas: lifestyle, recreation and entertainment for young readers and women, and
knowledge-based information for well-educated professionals.
All the magazines are complimentary and distributed along with Sing Tao Daily to the whole
Eastern US, which includes New York, New Jersey, Connecticut, Boston, Greater
Washington D.C., Philadelphia, Chicago, Ohio, Florida, etc. Each of the magazines features
infotainment of different region:
13
•
Sing Tao Weekly – United States and Far East Asia
•
East Week – Hong Kong
•
U.S. City Post – United States and Far East Asia
East Week
East Week is a renowned weekly magazine in Hong Kong with its editorial
coverage focuses on current affairs and entertainment news in the region. The
weekly has adopted a balanced and objective approach in its editorial
positioning with a commitment to serving the interest of all Hong Kong people.
The magazine is also striving its best to become the preferred weekly
magazine for advertisers selling their premium products.
In the past years, East Week has been sold at Chinese bookstores and
newsstands at US$6.95. But now, readers can get most of the content free
from Sing Tao. Since 2004, Sing Tao East USA would put together 70 -100
pages of this exciting magazine into a complimentary edition and distribute it
along with Sing Tao Daily throughout the U.S.
Editorial Content
ƒ Cover stories on social and cultural events in Hong
Kong with informed analysis that delves deeply into
major issues and stories;
ƒ Celebrity interviews/activities & industry updates;
ƒ Feature articles on living, arts & socio-political issues.
14
Sing Tao Weekly
Sing Tao Weekly is a life magazine examining social issues in the United
States and local events. The magazine also explores readers to the fun of the
States: finance, real estate, living & style, dining, drink, entertainment, travel
and more.
Editorial Content
ƒ Cover stories on local (United States) social and cultural events with informed
analysis that delves deeply into current issues and stories;
ƒ Guide to finance & economy, parenting, styles, technology, automobile, fashion
trends & luxuries, toys & gadgets;
ƒ Feature articles on living, arts, cultures and socio-political issues; and
ƒ Horoscope, humor and many word puzzles.
15
U.S. City Post
U.S. City Post is a free weekly magazine distributed in the New York City area.
It examines social issues in the United States, New York Metropolitan, Chinese
in the Americas as well as China, Hong Kong and Taiwan events. It also
covers the life styles, entertainment, sports, and the fun sides.
Editorial Content
ƒ Weekly summarize headlines & stories on United States, New York
metropolitan, and Chinese in the Americas, plus social and cultural events
coverage;
ƒ Guide to parenting, living styles, technology, automobile, fashion trends, toys
update;
ƒ Feature articles on living, arts, cultures and socio-political issues; and
ƒ Horoscope, humor and many word puzzles.
16
Why Advertise In Sing Tao
17
ƒ
Our Market
ƒ
Our Reach
ƒ
Our Options
ƒ
Our Community Network
Our Market
There are over 3 million Chinese in America. It translates into a market of
billions of dollars. How can one afford to miss this market?
Though many Chinese have been adapted to the American life for generations,
study shows only 16% of Chinese speaks either all English or predominantly
English at home2.
Depending on their origins, Chinese in America speak tens of dialects. Yet
they all share the same written language. Most of them prefer reading Chinese
newspapers because the publications cater to their needs.
2Survey
18
conducted by KSCI in 2003. It focuses on Chinese & Korean Consumer Behavior.
Our Reach
Sing Tao Daily reaches a quarter million Chinese in the Eastern USA every
day. Independent survey done by Asian American / Asian Research Institute
(AAARI) and Queens College CUNY in August 2002 shows that Sing Tao Daily
clearly led the others in the sales volume in Manhattan and Brooklyn – the two
major counties Chinese live and work in New York. It reaches more readers
than all others combined. Since then, circulation of Sing Tao Daily in Eastern
US has increased 20%+.
Partnered with New York Times distribution affiliates, Sing Tao is committed to
further expand circulation coverage, and improve the delivery system in the
East USA.
Sales Volumn in Brooklyn, NY 3
Sales Volumn in Manhattan, NY 3
11%
17%
15%
24%
9%
22%
52%
Sing Tao Daily
World Journal
Ming Pao Daily
China Press
3
19
Asian American/Asian Research Institute and Queens College CUNY, August 2002.
50%
Our Options
Sing Tao offers a wide variety of advertising packages to fit any market target
and budget. Between small classified to full page, there are dozens of size
options. To reach special interest target audience, it offers specified position,
premium spots and column sponsorship. It also accepts advertorial and
preprint inserts.
On top of all the advertising options, Sing Tao also provides translation and
other production services. Marketers need not to understand Chinese to
advertise. Sing Tao even offers professional marketing consultation as well as
design and copywriting recommendations. It makes sure your message would
get across in your targeted market in the right ways.
20
Our Community Network
What makes Sing Tao a true leader in the Chinese communities is not just
the fact that it is a powerful media, but its commitment to enhance Chinese’s
quality of living. Sing Tao’s social involvement has gained itself exceptional
brand loyalty. Its community network is Marketers’ best vehicle to reach
Chinese through non-traditional advertising.
Events Sing Tao organize, co-organize, sponsor include:
ƒ
Heritage Festivals / Cultural Parades / Street Fairs
ƒ
Youth Days / Health Fairs
ƒ
Financial / Real Estate / Health Seminars
ƒ
Sport Event / Competitions
ƒ
Getaway Trips
ƒ
Photography / Drawing / Singing / Talent Contests
ƒ
Charity Fundraising Functions
21
New York Offices
East U.S.A. Headquarter:
188 Lafayette Street
New York, NY 10013
P: (212) 699-3800
F: (212) 699-3822
E: [email protected]
W: www.nysingtao.com
Other Location:
New York Offices:
Brooklyn, NY
Flushing, NY
Boston Office
Boston, MA
Greater Washington DC Office
Rockville, MD
Philadelphia Office
Philadelphia, PA
Chicago Office
Chicago, IL
22
Advertising:
P: (212) 699-3800 ext 106 or 107
F: (212) 431-1816
E: [email protected]
Classified:
P: (212) 699-3800 ext 101
F: (212) 699-3833
Marketing:
P: (212) 699-3800 ext 138
F: (212) 699-3830
E: [email protected]
Editorial:
P: (212) 699-3800 ext 129
F: (212) 625-0845
E: [email protected]
Subscription / Circulation:
P: (212) 699-3800 ext 162
F: (212) 699-3833