Sing Tao Daily

2015
Standard
Media Kit
Main Office:
8508 Ash Street, Vancouver, BC
Canada V6P 3M2
Tel: 604.321.1111
Fax: 604.321.3343
Chinatown Office:
128 Keefer Street, Vancouver, BC
Canada V6A 1X4
Tel: 604.688.5688
Fax: 604.662.8663
Sing Tao Canada Company Profile
● Sing Tao Canada is a partnership between two major media
companies: Torstar Group and Sing Tao News Corporation in
Hong Kong.
● Sing Tao Daily is published every day in Toronto, Vancouver
and Calgary and is part of the Sing Tao overseas publication
network which includes the east and west coast of USA,
● Sing Tao Daily leads the way in editorial quality and in-depth
reporting. BC Edition was awarded:
♦ “Best Reporting – Chinese Language” by the prestigious
Jack Webster Awards in 2006, 2008 and 2014; and
♦ “Best News Photography – Olympic Feature” by News
Photographers Association of Canada in June 2011.
Europe and Australia.
● News resources provided by Sing Tao News Centre in Hong
Kong and New York as well as from Toronto Star.
● Sing Tao Daily is the #1 newspaper amongst Chinese-speaking
Canadians in Metro Vancouver since 1983.
2
Sing Tao Multimedia Platform
Your #1 Choice in Reaching
the Chinese Community
■ Sing Tao Daily
The most read Chinese newspaper in Vancouver
Sing Tao Daily publishes an average of 100 pages per day, 365 days
Our five daily sections incorporate the following:
a year. A leader in coverage of both local and international news, Sing Tao
● Section A – Regional and national news.
provides readers with up-to-the minute news from around the world through
● Section B – Hong Kong and China news.
its worldwide news network. Sing Tao Daily has received the prestigious
● Section C – Financial news.
Jack Webster Award for its excellent coverages.
● Section D – Entertainment news.
● Section E – Daily features.
■ Weekly magazines (Free Insert)
client brinkhaus
title little
publication
secret
sing tao
size 27.5
vancouver
cm x
foundrycom 35.5 cm colour
4c
munication
s.ca
8/20/12
E.indd
5:15 PM
1
TY_MAGAZIN
12_CA_SING
_TAO_BEAU
6719_MK_FA
Sing Tao Weekly
(every Saturday)
Local stories, lifestyle and
entertainment magazine
Star Magazine
Parents Gourmet
(every Sunday)
Contents extracted from
the popular East Week Magazine
in Hong Kong.
(every Wednesday)
For the needs of parents,
easy cooking receipes
and nutritions.
Property Guide
(every Thursday)
Comprehensive real estate
Publication.
■ Annual supplements (Free Insert)
of white
border is
added by
publication
(not shown
’s white
EAUTY_MAGA
) document ZINE
in document
border is
set at 2.7mm
addition
of two =
12.7mm
or .5" white
border
(h)
(w) X 320mm
TRIM: 245mm
SING_TAO_B
K_FA12_CA_
7619_M
Published in June
New Home Guide
NT: 10mm
Hot Spot Magazine
Beauty & Lifestyle
Magazine
Published in May & October
IMPORTA
Bridal Magazine
Published in March
New Car Guide
Published in November
Christmas Magazine
Published in December
Published in October
■ Canadian City Post & City Style
where
DKNY PURE
DKNY JEANS
360 Sweater
7 For All
Mankind
81 Hours
Bandolera
Brax
Claeson
Codello
Doma Leather
Ella Moss
Eileen Fisher
Eile Tahari
Emu Australia
Eva & Claudi
Javier Simorra
J Brand
James Perse
Judith &
Charles
Line
Majestic
it
all comes
4346 W
together
10th Ave
Vancouver,
www.facebook
BC 604.22
.com/endaBsto
8.1214
re
現在可在
enda b 內賺取
aeroplan
飛行里數
Michael
Nations
Splendid
Kors
Pennyblack
(by Max
Mara, exclusive
to Enda
B)
Vince
White &
Warren
A full colour weekly free magazine published every Friday and every other Saturday in Simplified Chinese characters, provides readers from Mainland China information on
education, immigration, real estates, investment, luxury lifestyle & shopping.
3
■ EliteGen
Leading trendsetting and intellectual lifestylemagazine in Canada
EliteGen is characterized bya sense of inspiration and ingenuity that attractsreaders’ attention. Our magazine appeals to
a segment of young, affluent and well-educated professionals with comprehensive mindsand high spending powers. The
magazine covers fascinating topicsincluding culture, style and design, trends, fashion and travel fromaround the world.
■Etel Chinese Business Directory
Provides one stop business directory solutions in print, online (singtaoetel.ca) and mobile format (ccue.ca/tel).
■Online Products
SingTao.ca
The online version of Sing Tao, provides the most up-to-date
news.
CCUE.ca
A comprehensive Chinese website and phone app that
provides information relating to everyday living such as buy
and sell, dining, fashion, travel and a popular forum.
.com
DuShi.ca
The online version of Canadian City Post, provides information
on immigration information, chat room, blog, forum in addition
to news.
優惠寶
Bigcityperks
Chic Boutique
Monthly deals distributed
Online retailer
through flyers and e-Newsletter. featuring the best
hair products.
4
Most Often Read Chinese Daily Newspaper
24%
51%
25%
■ Sing Tao Daily
■ Ming Pao Daily
■ World Journal
New Immigrant’s Choice
■ Tenure in Canada
Tenure
0 to 5 years
6 to 10 years
Sing Tao Daily
73%
38%
Ming Pao Daily
16%
31%
World Journal
11%
31%
Sing Tao Demographics
MaleFemale
Place of Origin
51%
Mainland China
52%
18-34
25%
Hong Kong
40%
35-49
17%
Taiwan
5%
50-64
38%
Others
3%
64+
20%
49%
Age
Chinese speaking 18+ living in GVA who read Sing Tao in the past week (n=545). Source: Sing Tao Media Study 2013 conducted by Environics Research Group.
5