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Return match today after Sens’ 3-2 OT loss in Philly ‡‡ SPORTS PULLOUT
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2012 FORESTER 2.5X
1
Daily Readership
Weekday 128,200
Exclusive Readers 81,000
Men 81,300
Women 46,900
Average Age 47
Average HHI $83,581
NADbank ‘11 Study Topline Demographics
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Saturday
Readership
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Exclusive Readers 64,000
Men 52,800
Women 33,800
Average Age 47
Average HHI $84,007
NADbank ‘11 Study Topline Demographics
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Sunday
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Exclusive Readers 43,200
Men 47,000
Women 27,000
Average Age 50
Average HHI $80,568
NADbank ‘11 Study Topline Demographics
4
Unflappable!
MONDAY
FEBRUARY 6 2012
VOL.6 NO54
Max. 3
Min. -3
Sens soar 5-1 over Pens — even
without Karlsson ‡‡ PAGES 49, 52-54
Recycle me
ADAM LEVINE IN
WAR OF WORDS
WENN.COM
WEDNESDAY, JANUARY 11, 2012
WORLD
Maroon 5 frontman Adam
Levine took aim at American
Idol judge Randy Jackson over
comments he made regarding
Levine’s show The Voice. P11
jean
pigott
MATTHEW USHERWOOD, QMI AGENCY
Anger as Russia,
China veto UN’s
Syria resolution P8
Western and Arab governments reacted with
outrage a�er Russia and China vetoed a UN
resolution calling on Syrian despot Bashir Assad
to
step down. Assad is accused of using his nation’s
military to conduct a bloody crackdown against
rebels seeking a free country.
1924 - 2012
RUNWAY AUDITIONS
IN FASHION
HEALTH
Political pioneer remembered as passionate
3-5
community leader, booster for the capital ‡‡ PAGES
Rivals in Super Bowl,
allies in cancer fight P13
ottawasun.com/
pigott
Pro football players Mark Herzlich, pictured,
and
Marcus Cannon may have been on opposing
sides
during the Super Bowl, but they’re on the same
side
when it comes to personal ba�les against cancer.
OTTAWA FASHION WEEK ›
Model Veronica Lloyd tries out at the open casting
at the Westin Hotel
for this season’s edition of O�awa Fashion Week.
More than 200 young women showed up to audition
one of the few runway jobs available. P3
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Klum was to
She’s a German, married to a Brit — but Heidi Thursday,
celebrate American Thanksgiving American-style
reports wenn.com.
cooking up a
The catwalk queen said, “I’m going to be home
on
big fat turkey and sweet potatoes with the marshmallows
sauce. I love it!
top. I do the gravy, the stuffing and cranberry
I wake up early, and paste that thing. It’s fun.”
Avril Lavigne was spotted
making out with an
unknown man at a hotel in
New York City on Tuesday,
says perezhilton.com. The
pair sipped vodka and
champagne with friends.
- 24 HOURS NEWS SERVICES
- 24 HOURS NEWS SERVICES
PEOPLE IN THE NEWS
Keith hopes daughter
becomes singer
his daughter, Sunday
Rose, will follow in his footsteps, says nydailynews.com.
“She’s got some pipes,” Urban told UsMagazine.com.
piano with her in
“I think she sounds quite musical. I sit at the
the morning and we mash the keys together.”Country Male Artist
The country crooner took home the Favorite
while wife
award at Sunday night’s American Music Awards,
Nicole Kidman cheered him on from the audience.
his Oscar AwardThe 42-year-old even dedicated the award to
24 HOURS NEWS SERVICES Keith Urban hopes
winning wife.
“I just love you so much, baby girl,” he gushed.Kidman might be
But of his two baby girls, the singer hints that
the first to follow in his footsteps.
“We sort of do our
own things professionally, but I love
singing with her at
home,” he told People.com.
And what about a
collaboration?
“I don’t think anything’s ever out of the question,” he added.
in March 2009.
Urban’s latest album, Defying Gravity, was released
but has apparently confirmed
Kidman was rumoured to be pregnant again
that she is not.
> “I think she sounds quite
musical. I sit at the piano with
her in the morning and we
mash the keys together.”
WITH EVERY DELIVERY!!
Zac’s firm butt
>> Phelps’ queens
Michael Phelps cheated on the current
Miss California with the former Miss California, says perezhilton.com.
Nicole Johnson, who was recently
crowned Miss California USA 2010, was
said to have been dating Michael Phelps
for about a year in 2007.
Apparently Phelps and Johnson broke up
because he started dating Carrie Prejean
and Ms. Prejean bragged about it while he
was still with Nicole.
- 24 HOURS NEWS SERVICES
Breaking news on how Zac
Efron’s butt feels: Zac’s 17
Again co-star Nicole Sullivan
got to squeeze his cheeks
when they filmed a sketch for
Funnyordie.com together.
She says on NYPost.com’s
PopWrap blog, “I can
describe it exactly: Two
large, firm grapefruits. It is
the tightest little butt I have
ever seen in my life. I was
shocked because he’s a slight
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All other booties pale in
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Craig, Jackman sell
their stage clothes
Brang TV
24 HOURS NEWS SERVICES Actors Daniel Craig
sponded, “By pants, we are talking about
and Hugh Jackman have raised thousands
the
of dollars for charity, says skynews.com, by Aftertrousers, right?”
laughter from the audience, they
auctioning off their sweaty stage vests on
came up with the deal for the two vests inBroadway.
stead.
After the pair were given a standing ovaThe James Bond actor and Wolverine of
tion for their performance in A Steady Rain
X-Men star also offered to meet audience
at the Gerald Schoenfeld Theatre, they ofmembers backstage and pose for pictures
fered to sell the vests off their backs for
if they stumped up $2,000.
Broadway Cares/Equity Fights Aids.
This production marks Hugh Jackman’s reThey received US$3,000 and $4,000 offers turn
to Broadway, following a successful
straight away, but Daniel and Hugh deperformance in the musical A Boy From Oz.
cided to sign each of their vests and agreed Daniel
Craig, who has previous stage expeto sell them to the two women bidders for
rience elsewhere, is making his debut on
$3,500 each.
Broadway.
At one point, a
female audience member
screamed:
“How much for
the pants?”
Hugh re-
Wondering what a family
night movie might be at
Brad Pitt and Angelina
Jolie’s house?
How about watching the
1984 classic Karate Kid?
Just the other night, eonline.com says, Pitt
attended a packed-house
industry screening and
question-and-answer session for war epic
Inglourious Basterds at the
DGA building in West Hollywood.
After Karate director John
G. Avidsen asked a question, Mr. Pitt took a moment
to announce to everyone,
“We just watched Karate
Kid with the kids.”
Avidsen has directed many
other films over a few
decades, including the
Karate Kid sequels and
Rocky V.
Perhaps the Pitt-Jolie brood
will see the sequels soon?
> When asked if their pants were for sale,
Jackman responded, “By pants, we are
talking about the trousers, right?”
Donny’s new
centrepiece
- 24 HOURS NEWS SERVICES
‘No molester’
Bail out
Jermaine Jackson claimed at
Swiss authorities will release
an event at the Magic JohnRoman Polanski into house
son Theater in L.A.
arrest as soon as he posts
Wednesday that the 1993
US$4.5 million bail while the
molestation accusations
film director fights extradiagainst his brother were
tion to face U.S. sentencing
false ... and the suicide of the
over a 1977 case of sex with a
Justin Bieber has made a accuser’s dad proves it,
13-year-old girl.
joke out of his broken foot reports tmz.com.
The Justice Department said
with his mate Taylor Swift, Jermaine — who spoke at a
on Thursday that it had
reports mtv.co.uk.
Michael Jackson charity
Tila Tequila is willing to fordecided not to appeal
Earlier this week the teen event — said the accuser’s
give the XXX website that
against a decision by the
fractured a bone after trip- dad could not live with a
posted her allegedly stolen
Swiss Federal Criminal Court
ping on stage at Wembley guilty conscience and that’s
tape — as long as the price
granting Polanski’s request
Arena where he was supportwhy he killed himself. Jeris right. Tequila’s lawyer told
for release.
ing the country star.
maine also latched onto
4tube.com, the porn site
But Interpol warned member
Now Bieber has used his Internet rumours that the
that’s posting the video, that countries to stay vigilant
as
Twitter account to release aaccuser himself said Jackson Tequila is willing
to settle her Polanski had previously
video joking about the inci- didn’t touch him.
case — for US$280,000.
skipped bail.
dent. He says to Taylor: “You
- 24 HOURS NEWS SERVICES
- 24 HOURS NEWS SERVICES
- 24 HOURS NEWS SERVICES
know when you told me,
‘Break a leg’ ... I couldn’t
break a leg but I broke a foot
for you.”
Swift responds, “It’s kind of
Courtney Love said on Facebook that Britney Spears’
father
like a figurative statement. I
molested his popstar daughter, reports nydailynews.com.
was like, ‘Good luck! It’s so
ine the father that molested you owning you for slavery “Imaggood to have you! Break a
forced to sing songs picked for their sexual content,” while your
she wrote.
leg!’ ... I wish I’d clarified that.
Bieber break
Dough for Tila?
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24 HOURS NEWS SERVICES The
dining table at the Osmond
family (American) Thanksgiving feast will have all the fixings served at a beautifully
decorated table, complete
with a mirrored disco ball
trophy, says people.com.
“It will be a nice little centrepiece,” Donny Osmond,
51, joked Wednesday, just 24
hours after he and partner
Kym Johnson won Season Nine
of Dancing with the Stars.
Back in Las Vegas soon after at
his show, Donny and Marie, he
kidded his sister, Marie Osmond,
also a former Dancing contestant,
saying, “Do I even let her touch this?”
The sold out crowd, as expected, cheered
loudly and clapped.
Osmond
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- 24 HOURS NEWS SERVICES
>> Brit’s truck rolls off road
A bus carrying all off Britney’s tour equipment rolled
road in Parkes, New South Wales, in Australia, says off the
tmz.com. According to police there, winds became
strong and blew the truck off the road, rolling it over.too
5
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january 3 2012
VOL.6 Nº32
CALL FOR YOUR FREE
NO OBLIGATION HAIR ANALYSIS!
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wenn.com
The end of Russell Brand and
Katy Perry’s marriage has
upset Hindus who say
marriage is a sacred rite. P10
errol mcgihon, Qmi Agency
Wanted man
found dead P8
Benjamin Colton Barnes, the man wanted in the New
Years Day shooting of a Washington State park
ranger, has been found dead on a Mount Rainier
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killing of Margaret Anderson.
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ALL-NEW 2012
in Search of voteS
all-Star game › It’s not every day that the mayor of Canada’s capital gets out the vote for local
Senators, but this time he’s pushing for the hockey-playing kind. Mayor Jim Watson and city council are
urging O�awans to fill the NHL All-Star ballot box with votes for eligible Sens. P3
6
DAILYNEWS
Redesigned
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Y E A H , I T D O E S T H AT
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hinduS Stung by
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TOny CaLdweLL/ottawa sun
Daily
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We Buy Silver and Coins too!
5-0 loss to Leafs extends
Sens’ skid to dirty half-dozen,
drops team into 7th place
sunDAY, feb. 5, 2012
CPM
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max. -17
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344 GLADSTONE AVE.
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Adults 25-49
REACH A LARGE 25 to 49 AUDIENCE USING
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january 18 2012
VOL.6 Nº42
max. -11
min. -22
recycle me
ottawasun.com/
nhlallstar
Gervais done with Globes
wenn.com
Comedian Ricky Gervais says he won’t be persuaded to host
the Golden Globes ever again. P9
tony caldwell, QmI aGency
H 28-page all-star H
magazine inside
CPM
wednesday
Fuming over string of questionable calls ‡‡ PAGE 58
THURSDAY, JANUARY 26, 2012
READERS 25 to 49
entertainment
The Genies
are out
of the bottle
P10
Cafe de Flore picked up 13
Genie nominations including
Best Picture as “Canada’s
Oscars” unveiled its list of
acclaimed films. Also making
the cut was David Cronenberg’s
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Dress like a star P12
She may be Jenny from the Block, but Jennifer Lopez
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3
Ex-NHLers Jason York, Todd White pick their all-star teams ‡‡ PAGES 4-5, 47-55
January 30 – February 3, 2012
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*NadBank ‘11 Study. Calculations for CPMs are based on full-page ads using each paper’s $50,000
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Males 18-49
#1 CPM FOR MALES 18 to 49
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Straight-shooting
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appointment to
Upper Chamber
january 23 2012
VOL.6 Nº45
max. 5
min. -3
recycle me
reuters
SATURDAY, JANUARY 7, 2012
monday
‡‡ PaGeS 4-5
Concrete
problem
delays
bridge
murder
in the byward market
ottawasun.com/
whitered
hail
to the
senator!
stabbing › O�awa police are investigating aer a man was stabbed to death in the Byward Market,
early Sunday morning. The 24-year-old victim, Navid Niran, died in hospital aer an alleged altercation on
Dalhousie St. P3
errol mcgihon, Qmi AgencY
‡‡ PaGe 3
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*NadBank ‘11 Study. Calculations for CPMs are based on full-page ads using each paper’s $50,000
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9
OTTAWA
MARKET PROFILE
Ottawa
Toronto
Montreal
Vancouver
Median Income
(2005)*
$34,343
$28,675
$26,731
$27,596
Single Detached
43.3%
27.3%
32.2%
35.5%
Fast facts**
- Blessed with more farmland than any other city in Canada, Ottawa’s farming
revenues are more than Toronto, Montreal, Vancouver, Edmonton and Calgary
combined.
- For the second consecutive year, 2005 saw the City of Ottawa rated the least
expensive city in North America in which to live according to an international
survey conducted by Mercer Human Resources Consulting
- Ottawa’s active workforce comprises approximately 78,000 in advanced technology
73,000 in the federal government, 70,000 in health and education and 57,000 in trades
- Ottawa is one of the nation’s youngest cities with nearly half of the population under the age of 35
- Languages spoken include English (50 per cent), French (50 per cent), and a host of other
languages including Italian, Chinese, Spanish, Portuguese and Arabic
*STATS CANADA **SOURCE: 2001 CENSUS DATA
10
OTTAWA
MARKET PROFILE
Fast Facts
- Ottawa has the second highest percentage of people who speak both French and English of any major Canadian city
- Over 25 percent of the city’s population speaks a language other than French and English
- Approximately 25 per cent of Ottawa’s residents were born outside of Canada
- Ottawa hosts more than 35 major festivals per year : including the Tulip Festival, Bluesfest and Winterlude
- OC Transpo ridership was 88.8 million in 2004
SOURCE: 2001 census data
11
OTTAWA
MARKET PROFILE
Fast Facts
- Nationally, 45.8% of the population is under 35 years old. Among the country’s large
urban areas, Ottawa is among the youngest with 47.1% of our population under 35.
Nationally, 13% of the population is aged 65 or over, but only 11.5% of Ottawa’s
population are seniors.
- Ottawa has 5.2% more women than men, according to the 2001 Census, considerably
more than the national average of 2%. We also lead the other cities in percentage of
women aged 35-44.
- We have the second-smallest percentage of traditional families, the second-highest
percentage of common-law couples.
- Over one-quarter of households in the City of Ottawa are people living alone (26.3%).
SOURCE: 2001 CENSUS DATA
12
OTTAWA
MARKET PROFILE
Fast Facts
- The City of Ottawa leads the nation’s large cities in the percentage of families with
no kids at home (36.2%). We also have the second-smallest percentage of kids over
24 still living at home.
- Our families tend to be smaller than in other major Canadian cities. Among families
with children, Ottawa-Gatineau has the second highest percentage of one-child families after Montreal, and the second lowest percentage of families with three or more
children, also after Montreal.
- Among Ottawa families with children, 61.8% have children who are all under the
age of 18. This puts Ottawa second after Calgary for having the youngest kids at
home.
- Families in Ottawa had the highest median incomes of any Canadian city in 2001.
SOURCE: 2001 CENSUS DATA
13
1
#
SELLING
SINGLE COPY
*
PAID NEWSPAPER
SundayFriday
*Ottawa-Gatineau
114
DISTRIBUTION
• 226,000 Homes – weekly TMC vehicle
• Thursday/Friday delivery date
• Target by:
• FSA
• DA (avg size = 325 doors)
• CT (avg size = 1,700 doors)
• Zone (Capital City News)
• City
• Income Level
• Age
• Route Level ( avg size = 120 doors)
15
DISTRIBUTION
FDSA Audited
- Annual audit conducted by Third Party (C.C.A.B.)
- Each route audited at least once every 90 days
- Advanced technology for Auditing: Predictive Dialer
- Visual Auditing
16
REACH
183,900
Sun Weekly Homeowners
95,100
Weekday Homeowners
51,500
Sunday Homeowners
59,500
SOURCE: NADBANK ‘11 STUDY
Saturday Homeowners
17
Daily Readership
by age
13%
12%
16,100
Age 18-24
14%
18,200
Age 65+
15,100
31%
40,000
Age 50-64
Age 25-34
30%
38,700
Age 35-49
SOURCE: NADBANK ‘11 STUDY
18
Sun readers
have children
97,500
Weekly Sun readers are
adults with children
49,000
Weekday Sun readers
are adults with children
SOURCE: NADBANK ‘11 STUDY
19
Our personalities
and opinions
SPORTS
Don Brennan
Don is an employee from day
one at the Ottawa Sun and has
spent most of his years having
worked in the Sports Department, covering among other
things, the Ottawa Senators.
Bruce Garrioch
Acknowledged as one of
the best connected hockey
writers in the country. Bruce
has been covering the NHL for
the Sun since it was known as
its forerunner, The Sunday
Herald.
Chris Stevenson
Chris has been providing Sun
readers with his thought-provoking insight on the NHL and
other sports since 1988. He
has been honoured on several
occasions by Sun Media for his
exceptional writing.
20
Our personalities
and opinions
Ron Corbett
A longtime journalist and
broadcaster in Ottawa. Ron
has won numerous awards
for his books and newspaper
articles including two National
Newspaper Awards.
His column appears Mondays
In the Sun.
Anthony Furey
Never afraid to speak his mind,
Anthony Furey is a columnist
and the Comment Editor at the
Ottawa Sun. He can be seen
on the Sun News Network every Friday for ‘Friday Furey’,
as well as appearing on The
Roundtable morning show.
He’s a frequent commentator
on talk radio and can be heard
regularly on the Charles Adler
Show nationwide.
Sue Sherring
Award-winning journalist Susan
Sherring is an Ottawa Sun columnist who’s a day-oner at the
Sun. Sue has covered a variety
of beats in her career at the
Sun, including city hall, courts
and the federal public service.
Tom Van Dusen
Tom covers the Valley. From
Ottawa to Cornwall west to
Gananoque and north to
Pembroke. He brings the rural
perspective on issues such
as agriculture, heritage and
politics. His Valley column appears Thursdays.
121
Read
RED
A large number read the
Ottawa Sun exclusively.
Daily 81,000
*
Saturday 51,900
*
Sunday 43,200
*
SOURCE: NADBANK 2011
22