Media kit - Mont Saint
Transcription
Media kit - Mont Saint
wintER 2014-2015 Media kit Mssi . Ca wintER 2014-2015 Table of Contents A word from the President. . . . . . p. 3 Our history . . . . . . . . . . . . . . . . . . . p. 4 Timeline. . . . . . . . . . . . . . . . . . . . . . p. 5 11 facts about us . . . . . . . . . . . . . . . p. 6 6 hills, one passion. . . . . . . . . . . . . . p. 7 Viking and parc F.U.N.. . . . . . . . . . p. 11 Discover the village . . . . . . . . . . . . p. 12 Media Contact . . . . . . . . . . . . . . . . . p. 13 2 wintER 2014-2015 A word from the President Welcome to our world! We are proud to present our new 2014-2015 Winter press kit. Born in the heart of the Laurentians, our six dynamic resorts offer a unique experience to all family members. You’ll enjoy vivifying outdoor activities and a unique family atmosphere. We invite you to get a taste of the skiing lifestyle on all six MSSI resorts. high-tech snow-making systems, you will ski on fresh and carefully groomed snow, in an enchanting scenery. All the more, Mont Saint-Sauveur will be proud to carry on the tradition once again, by offering the longest ski season in Quebec! We invite you to visit our montsaintsauveur.com website or contact our Public Relations and Communications Manager, Patricia Bergeron, to enjoy the beauty of our resorts. Mont Saint-Sauveur, Mont Avila, Ski Morin Heights, Mont Olympia, Ski Mont Gabriel as well as Edelweiss, set in the Ottawa region, will welcome you this winter with great promotions, exclusive offers and a calendar of events that will reach every skier or snowboarder’s expectations. Thanks to our I hope to see you on our trails this winter, Louis-Philippe Hébert MSSI’s President and head of operations 3 wintER 2014-2015 Our history Skiing in Québec began here… imported from Austria was erected east of hill 71 in 1948. The installation of the lifts for hills 67 though 72 were added on over the course of the next few years. At that time, land parcels were owned by many individuals. In 1970, born of Jacques G. Hébert’s dreams, properties were brought under one umbrella. Mr. Hébert managed to convince the land owners to sell a portion of their interests to the ski center, run by a newly formed group, misters Hébert, Paquette, The Québec ski industry was born in the small Laurentian Village of Saint-Sauveur. Lévesque, Lavoie, Couture, Dufour and Piché. The gradual acquisitions which Mr. Hébert In 1934 an American by the name of Fred only once dreamed of would Pabst had the first lift installed on hill 70, prove fruitful as it allowed which rapidly became the most sought the company to change its after ski installation in Eastern America. status from lessee to owner. Eleven years later, a group This would prove to be the of businessmen joined beginning of the harmonious Victor Nymark to form development of the center. UPHILL LTD, a company which would launch the development of this site. A first in America, a t-bar 4 wintER 2014-2015 Timeline 1972 : Acquisition of Mont Saint-Sauveur. ................................................... 1976 : Start of night skiing. ................................................... 1978 : Acquisition of Jay Peak, an American station situated 2001 : Acquisition of the Cascades d’eau de Piedmont Water Park. ................................................... 2002 : The company becomes private again, thanks to the buy-out of the shares on the exchange. Inauguration of the Niagara at Mont Saint-Sauveur Water Park. in Vermont. An investment of more than 800 000 dollars for the company. ................................................... 1986 : The company goes public on the Montreal Exchange. It ................................................... 2003 : Regrouping of the company under the new banner MSSI. is the first of its kind in Québec to do so. Inauguration of Morin Heights Nature Camping & Cabins. Opening of Mont Saint-Sauveur Water Park, a summer recreational ................................................... 2005 : Inauguration of Acro-Nature at Ski Morin Heights. ................................................... 2006 : Inauguration of the Jay Peak Golf Course and of the new park, known for being one of the most beautiful in Canada. ................................................... 1989 : Acquisition of Mont Avila - 115 hectares of land. Acquisition of 51 % of the shares of the company “Domaine La water slides, the “Rivière du Nord” and the “Rivière Rouge”. Québécoise de Saint-Sauveur inc.” a 3,3 million square foot property. ................................................... 2008 : At Mont Saint-Sauveur, the opening of an outdoor ................................................... 1991 : The Mont Saint-Sauveur Condos become members of pool-spa surrounded by a heated terrace (a 2 million dollars Village Vacances Animé VIVA. investment). Sale of Jay Peak to American investors. ................................................... 1992 : Acquisition of Ski Morin Heights - 960 acres of land. ................................................... 2009 : Inauguration of the Alpine coaster at Mont Saint- Opening of Mont Avila Tube slides park (15 tube sliding - 2 snow Sauveur, a 2.5 million investment. A four-season activity rafting runs - 2 lifts). unique in Canada. ................................................... 1994 : Opening of the Sugar Shack at the Mont Avila Tube ................................................... 2010 : Closing of Cascades d’eau de Piedmont Water Park. slides park. Inauguration of 2 new water slides, The Torrents. Inauguration of ................................................... 1995 : Acquisition of Mont Olympia and Ski Mont Gabriel. This a new quadruple lift at Ski Edelweiss. A $2.5 million investment. transaction places Mont Saint-Sauveur International in 7th place ................................................... 2011 : Mont Saint-Sauveur and Mont Avila invest 1 million dollar as the largest skiable domain in North America. in new RFID gates. Mont Saint-Sauveur inaugurates a 2 million ................................................... 1997 : Regrouping of the stations Mont Saint-Sauveur, Mont dollars bar and restaurant, called T-BAR 70. Avila, Ski Morin Heights, Mont Olympia and Ski Mont Gabriel ................................................... 2012 : Inauguration of a new amusement zone, including the under the “Stations de la Vallée de Saint-Sauveur inc.’’ banner. Dragon, the Giant Tree, the Red Baron and the Honeybee. A ................................................... 1997-1998 : Development continues with the “Les violons $1 million investment. Mont Olympia, Ski Mont Gabriel and Ski Magiques” et “La Québécoise“ housing projects. ................................................... 2014 : Inauguration of the brand new ride called LE SONIC in Morin Heights welcome RFID gates. ................................................... 2000 : Acquisition of Edelweiss ski center in the Gatineau/ the PARC F.U.N. A $500 000 investment. Ottawa region. The 7th ski center in its portfolio. A new undergrowth is born and named Avenue des champions. The inauguration of the Manicouagan River at the Mont Purchase of a brand new and unique in Quebec mower. Saint-Sauveur Water Park, a 2 million dollars investment for the company. 5 wintER 2014-2015 11 facts about us Mont Saint-Sauveur has the most sophisticated snow systems in North America. Mont Saint-Sauveur is the largest night skiing area in the world. Many of the top Canadian champions are part of Mont Saint-Sauveur’s history, such as Stéphane Rochon, Alexandre Bilodeau and Mikaël Kingsbury, who still ski at the hill. True ski industry pioneer, Mont SaintMont Saint-Sauveur’s diverse and dynamic Sauveur welcomes the first ever installed calendar of events, make it the place to be in ski lift in 1948. the Laurentians. We own the biggest and most performing Mont Saint-Sauveur has the largest and most groomer in North America, the BEAST. renowned snow park in the province. Mont Saint-Sauveur is known to have the Mont Saint-Sauveur’s ski school and certi- most famous après-ski scene in the region. fied instructors introduce more than 8000 new skiers each season. The hill is the second one in Quebec to use RFID gates and the only one in Canada to Mont Saint-Sauveur holds the most records use the AXESS system. for the longest ski season in the North East, the longest being from October 31 to June 2. 6 wintER 2014-2015 Group Mont Saint-Sauveur 6 hills, one passion Glide down a frosty trail! Group Mont Saint-invites you to glide down our frosty trails under a starry sky. Exceptional ski conditions, personalized customer service and passionate instructors will make your outing memorable. Different rates, tickets and season passes can undoubtedly reach everyone’s expectations, whether you are out with a loved one, on a date or on a family outing. With a choice of 6 different hills, snow tubing trails, an alpine roller coaster, skilled instructors, secure equipment and a personalized customer service, your outing can only be transformed into on indestructible and marvellous memory. 6 hills, one passion. 7 wintER 2014-2015 Mont Olympia, a new undergrowth This winter, expect to discover a brand new beginners’ undergrowth at Mont Olympia! Named Atashtatuk, this new addition will join the sunniest hill in the Laurentian’s numerous trails for loads of winter fun! Members’ party Saturday, December 6, 2014 The Members’ party will be held on Saturday, December 6, from 3 to 7 pm in the resort’s bar. Snacks and a magic show will be on the menu to entertain the entire family! Then, join us in the bar for fun dancing to the DJ’s rhythms from 5 to 7 pm. Finally door prizes will be given out. Join us! montolympia.COM ..................................................................................... Members’ Party Saturday, March 21, 2015 Ski Mont Gabriel’s Members’ Party will be on Saturday, March 21 from 3 to 6 pm. A Spring BBQ will be served outdoors (in the Tamarack bar if it rains). A light lunch will be served. The hill’s mascott will join us, as well as a band. Finally many door prizes will be given out. skimontgabriel.com 8 wintER 2014-2015 Members’ Party Saturday, January 3, 2015 The Members’ Party will be held from 1 to 7 pm in the Aprèsvous bar. A light lunch will be served. You can invite a friend for only $25, including skiing and cocktail. Skiwi will join us in the afternoon, as well as a DJ. Finally, door prizes will be given out, including a family pass valued at $1500 (2 adults, 2 children). skimorinheights.com ..................................................................................... Members’ Party Saturday, December 6, 2014 The Members’ Party will be held from 1 to 4 pm in the bar. A light lunch will be served and many door prizes will be given out. Pond Crossing Sunday, March 29, 2015 Skiers, snowboarders and stunt lovers are invited on Sunday, March 29, for the traditional pond crossing event! This friendly and crazy competition comes back this year to close Edelweiss’ 2014-2015 skis season. skiedelweiss.com 9 wintER 2014-2015 Mont Saint-Sauveur & Mont Avila Something new for the 2014-2015 ski season The hill’s operations team is proud to welcome this Fall a brand new mower, unique in Quebec! With a 12 feet long frontal cutter bar, this new addition allows a larger working area on a single passage, previously executed by a tractor with a 6 feet wide cutter bar. Fixed on a groomer, this new mower merges speed, stability and comfort, as the passenger’s compartment provides air conditioning, greatly appreciated by the employees during hot temperatures. The Avenue des champions; a little undergrowth for learning to ski Ready to start the season soon, Mont SaintSauveur is proud to announce that a brand new undergrowth will see the light, just in time for Christmas. Created specifically to help skiing apprenticeship, this new skiable ground will be set between the La Plagne and 72 trails. This location will give young apprentices the chance to get introduced to the undergrowth challenges. In addition, in order to honour the numerous Olympic medallists who grew up with the hill’s Freestyle Team, the undergrowth will proudly take the name of AVENUE DES CHAMPIONS. montavila.com montsaintsauveur.com 10 wintER 2014-2015 Alpine Coaster LOADS OF FUN FOR EVERYONE! hold up to your hat, the Parc F.U.N. Normes Graphiques the viking will hiver 2009 (Fantastic, Unique shake you up! and in Nature) Inaugurated in December 2009, the VIKING is the one and only Alpine Coaster in Quebec! Since its official opening in 2009, this 2.5 millions dollars investment has made thousands of visitors’ delight! Created by the German company Wiegand, this concept takes up after the summer sledges, which puts individual toboggans on roller coaster type tubular rails. Parents, teens and kids will all find what they’re looking for, thanks to a handle system which allows them to control their speed. This way, all types of personalities are satisfied, from the most reckless to the most laid-back! Mont Saint-Sauveur launched its PARC F.U.N. on July, 2012. This new area allows thrill seekers and amusement park lovers to have a blast near the trails. In addition to the Viking, the PARC F.U.N. presents the Dragon (a huge zipline open all year-round), the Red Baron, the Honeybee, the Giant tree and the brand new SONIC (those four open from May to October only). Created in order to open the mountain to all visitors, skier or not, this amusement park merges originality and diversity in the great Laurentian region. With a 1.5 km long ride and going up to 35km/hour, the VIKING will make your bobble dance where the wind takes it. Nowhere else in Quebec will you be able to live a winter roller coaster! 11 wintER 2014-2015 Discover the village! Start your family outing on Mont SaintSauveur’s trails, then get an adrenaline rush in the one and only alpine coaster in Quebec or the breathtaking Dragon zipline. Finally, what better way to end such an invigorating day, than to spend the night in the welcoming Saint-Sauveur Valley. Stroll hand in hand through the village’s animated streets, warm up with delicious coffees, walking by horse carriages, artists and boutiques offering regional products. A day at Mont Saint-Sauveur isn’t just a winter activity, it’s a lifestyle, an enchanting village. 12 wintER 2014-2015 Media contact You wish to contact us? We hope you’ve gotten all the information needed throughout this press kit. Don’t hesitate to contact us for more information, pictures, videos or if you wish to receive our press releases. To get technical information or the resorts’ maps, visit MSSI.CA. To get an accreditation for one of our events, please contact me at [email protected] CONTACT Mont Saint-Sauveur International (MSSI) 350 Saint-Denis Ave, Saint-Sauveur (QC) J0R 1R3 tel. : 450.227.4671 poste 3286 cell. : 514.710.3112 fax : 450.227.0916 email : [email protected] Patricia Bergeron Public relations and Communications Manager – Marketing Like us on Facebook : facebook.com/montsaintsauveur Website : mssi.ca Follow us on Twitter : @Mont_St_Sauveur Follow us on instagram : /montsaintsauveur 13 wintER 2014-2015 •M ont Saint-Sauveur and Mont Avila exit 58 • Ski Morin Heights exit 60 sortie 58 sortie 58 • Mont Olympia exit 57 • Ski Mont Gabriel exit 64 From the Laurentian autoroute (15 North) • Edelweiss Directions from Ottawa-Gatineau: Route 5 North to Road 105 to Wakefield, continue East on Road 366 to Edelweiss. 30 MINUTES DE/FROM OTTAWA MSSI.CA