Media kit - Mont Saint

Transcription

Media kit - Mont Saint
wintER 2014-2015
Media kit
Mssi . Ca
wintER 2014-2015
Table of
Contents
A word from the President. . . . . . p. 3
Our history . . . . . . . . . . . . . . . . . . . p. 4
Timeline. . . . . . . . . . . . . . . . . . . . . . p. 5
11 facts about us . . . . . . . . . . . . . . . p. 6
6 hills, one passion. . . . . . . . . . . . . . p. 7
Viking and parc F.U.N.. . . . . . . . . . p. 11
Discover the village . . . . . . . . . . . . p. 12
Media Contact . . . . . . . . . . . . . . . . . p. 13
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wintER 2014-2015
A word
from the
President
Welcome to our world!
We are proud to present our new 2014-2015
Winter press kit. Born in the heart of the
Laurentians, our six dynamic resorts offer
a unique experience to all family members.
You’ll enjoy vivifying outdoor activities and
a unique family atmosphere. We invite you
to get a taste of the skiing lifestyle on all
six MSSI resorts.
high-tech snow-making systems, you will ski
on fresh and carefully groomed snow, in
an enchanting scenery. All the more, Mont
Saint-Sauveur will be proud to carry on the
tradition once again, by offering the longest ski season in Quebec!
We invite you to visit our montsaintsauveur.com
website or contact our Public Relations and
Communications Manager, Patricia Bergeron,
to enjoy the beauty of our resorts.
Mont Saint-Sauveur, Mont Avila, Ski Morin
Heights, Mont Olympia, Ski Mont Gabriel as
well as Edelweiss, set in the Ottawa region,
will welcome you this winter with great
promotions, exclusive offers and a calendar of events that will reach every skier or
snowboarder’s expectations. Thanks to our
I hope to see you on our trails this winter,
Louis-Philippe Hébert
MSSI’s President and head of operations
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Our
history
Skiing in Québec began here…
imported from Austria was erected east of hill
71 in 1948. The installation of the lifts for hills
67 though 72 were added on over the course
of the next few years.
At that time, land parcels were owned by
many individuals. In 1970, born of Jacques G.
Hébert’s dreams, properties were brought
under one umbrella. Mr. Hébert managed to
convince the land owners to sell a portion
of their interests to the ski center, run by a
newly formed group, misters Hébert, Paquette,
The Québec ski industry was born in the
small Laurentian Village of Saint-Sauveur.
Lévesque, Lavoie, Couture,
Dufour and Piché. The gradual
acquisitions which Mr. Hébert
In 1934 an American by the name of Fred
only once dreamed of would
Pabst had the first lift installed on hill 70,
prove fruitful as it allowed
which rapidly became the most sought
the company to change its
after ski installation in Eastern America.
status from lessee to owner.
Eleven years later, a group
This would prove to be the
of businessmen joined
beginning of the harmonious
Victor Nymark to form
development of the center.
UPHILL LTD, a company
which would launch the
development of this site.
A first in America, a t-bar
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Timeline
1972 : Acquisition of Mont Saint-Sauveur.
...................................................
1976 : Start of night skiing.
...................................................
1978 : Acquisition of Jay Peak, an American station situated
2001 : Acquisition of the Cascades d’eau de Piedmont Water Park.
...................................................
2002 : The company becomes private again, thanks to the
buy-out of the shares on the exchange.
Inauguration of the Niagara at Mont Saint-Sauveur Water Park.
in Vermont.
An investment of more than 800 000 dollars for the company.
...................................................
1986 : The company goes public on the Montreal Exchange. It
...................................................
2003 : Regrouping of the company under the new banner MSSI.
is the first of its kind in Québec to do so.
Inauguration of Morin Heights Nature Camping & Cabins.
Opening of Mont Saint-Sauveur Water Park, a summer recreational
...................................................
2005 : Inauguration of Acro-Nature at Ski Morin Heights.
...................................................
2006 : Inauguration of the Jay Peak Golf Course and of the new
park, known for being one of the most beautiful in Canada.
...................................................
1989 : Acquisition of Mont Avila - 115 hectares of land.
Acquisition of 51 % of the shares of the company “Domaine La
water slides, the “Rivière du Nord” and the “Rivière Rouge”.
Québécoise de Saint-Sauveur inc.” a 3,3 million square foot property.
...................................................
2008 : At Mont Saint-Sauveur, the opening of an outdoor
...................................................
1991 : The Mont Saint-Sauveur Condos become members of
pool-spa surrounded by a heated terrace (a 2 million dollars
Village Vacances Animé VIVA.
investment). Sale of Jay Peak to American investors.
...................................................
1992 : Acquisition of Ski Morin Heights - 960 acres of land.
...................................................
2009 : Inauguration of the Alpine coaster at Mont Saint-
Opening of Mont Avila Tube slides park (15 tube sliding - 2 snow
Sauveur, a 2.5 million investment. A four-season activity
rafting runs - 2 lifts).
unique in Canada.
...................................................
1994 : Opening of the Sugar Shack at the Mont Avila Tube
...................................................
2010 : Closing of Cascades d’eau de Piedmont Water Park.
slides park.
Inauguration of 2 new water slides, The Torrents. Inauguration of
...................................................
1995 : Acquisition of Mont Olympia and Ski Mont Gabriel. This
a new quadruple lift at Ski Edelweiss. A $2.5 million investment.
transaction places Mont Saint-Sauveur International in 7th place
...................................................
2011 : Mont Saint-Sauveur and Mont Avila invest 1 million dollar
as the largest skiable domain in North America.
in new RFID gates. Mont Saint-Sauveur inaugurates a 2 million
...................................................
1997 : Regrouping of the stations Mont Saint-Sauveur, Mont
dollars bar and restaurant, called T-BAR 70.
Avila, Ski Morin Heights, Mont Olympia and Ski Mont Gabriel
...................................................
2012 : Inauguration of a new amusement zone, including the
under the “Stations de la Vallée de Saint-Sauveur inc.’’ banner.
Dragon, the Giant Tree, the Red Baron and the Honeybee. A
...................................................
1997-1998 : Development continues with the “Les violons
$1 million investment. Mont Olympia, Ski Mont Gabriel and Ski
Magiques” et “La Québécoise“ housing projects.
...................................................
2014 : Inauguration of the brand new ride called LE SONIC in
Morin Heights welcome RFID gates.
...................................................
2000 : Acquisition of Edelweiss ski center in the Gatineau/
the PARC F.U.N. A $500 000 investment.
Ottawa region. The 7th ski center in its portfolio.
A new undergrowth is born and named Avenue des champions.
The inauguration of the Manicouagan River at the Mont
Purchase of a brand new and unique in Quebec mower.
Saint-Sauveur Water Park, a 2 million dollars investment
for the company.
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11 facts
about us
Mont Saint-Sauveur has the most sophisticated snow systems in North America.
Mont Saint-Sauveur is the largest night
skiing area in the world.
Many of the top Canadian champions are
part of Mont Saint-Sauveur’s history, such
as Stéphane Rochon, Alexandre Bilodeau
and Mikaël Kingsbury, who still ski at the hill.
True ski industry pioneer, Mont SaintMont Saint-Sauveur’s diverse and dynamic
Sauveur welcomes the first ever installed
calendar of events, make it the place to be in
ski lift in 1948.
the Laurentians.
We own the biggest and most performing
Mont Saint-Sauveur has the largest and most
groomer in North America, the BEAST.
renowned snow park in the province.
Mont Saint-Sauveur is known to have the
Mont Saint-Sauveur’s ski school and certi-
most famous après-ski scene in the region.
fied instructors introduce more than 8000
new skiers each season.
The hill is the second one in Quebec to use
RFID gates and the only one in Canada to
Mont Saint-Sauveur holds the most records
use the AXESS system.
for the longest ski season in the North East,
the longest being from October 31 to June 2.
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Group Mont Saint-Sauveur
6 hills, one passion
Glide down a frosty trail!
Group Mont Saint-invites you to glide down our frosty trails under a starry sky.
Exceptional ski conditions, personalized customer service and passionate instructors will make your outing memorable. Different rates, tickets and season passes can
undoubtedly reach everyone’s expectations, whether you are out with a loved one, on
a date or on a family outing.
With a choice of 6 different hills, snow tubing trails, an alpine roller coaster, skilled
instructors, secure equipment and a personalized customer service, your outing can
only be transformed into on indestructible and marvellous memory.
6 hills, one passion.
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Mont Olympia, a new undergrowth
This winter, expect to discover a brand new beginners’ undergrowth at Mont Olympia! Named Atashtatuk, this new addition
will join the sunniest hill in the Laurentian’s numerous trails
for loads of winter fun!
Members’ party
Saturday, December 6, 2014
The Members’ party will be held on Saturday, December 6,
from 3 to 7 pm in the resort’s bar. Snacks and a magic show
will be on the menu to entertain the entire family! Then, join us
in the bar for fun dancing to the DJ’s rhythms from 5 to 7 pm.
Finally door prizes will be given out. Join us!
montolympia.COM
.....................................................................................
Members’ Party
Saturday, March 21, 2015
Ski Mont Gabriel’s Members’ Party will be on Saturday,
March 21 from 3 to 6 pm. A Spring BBQ will be served outdoors (in the Tamarack bar if it rains). A light lunch will
be served. The hill’s mascott will join us, as well as a band.
Finally many door prizes will be given out.
skimontgabriel.com
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Members’ Party
Saturday, January 3, 2015
The Members’ Party will be held from 1 to 7 pm in the Aprèsvous bar. A light lunch will be served. You can invite a friend
for only $25, including skiing and cocktail. Skiwi will join us
in the afternoon, as well as a DJ. Finally, door prizes will be
given out, including a family pass valued at $1500 (2 adults,
2 children).
skimorinheights.com
.....................................................................................
Members’ Party
Saturday, December 6, 2014
The Members’ Party will be held from 1 to 4 pm in the bar.
A light lunch will be served and many door prizes will be
given out.
Pond Crossing
Sunday, March 29, 2015
Skiers, snowboarders and stunt lovers are invited on
Sunday, March 29, for the traditional pond crossing event!
This friendly and crazy competition comes back this year
to close Edelweiss’ 2014-2015 skis season.
skiedelweiss.com
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wintER 2014-2015
Mont Saint-Sauveur & Mont Avila
Something new for the 2014-2015 ski season
The hill’s operations team is proud to welcome this Fall a brand new mower, unique in
Quebec! With a 12 feet long frontal cutter bar, this new addition allows a larger working
area on a single passage, previously executed by a tractor with a 6 feet wide cutter bar.
Fixed on a groomer, this new mower merges speed, stability and comfort, as the passenger’s compartment provides air conditioning, greatly appreciated by the employees
during hot temperatures.
The Avenue des champions; a little
undergrowth for learning to ski
Ready to start the season soon, Mont SaintSauveur is proud to announce that a brand
new undergrowth will see the light, just in
time for Christmas. Created specifically to
help skiing apprenticeship, this new skiable
ground will be set between the La Plagne
and 72 trails. This location will give young
apprentices the chance to get introduced
to the undergrowth challenges. In addition,
in order to honour the numerous Olympic
medallists who grew up with the hill’s
Freestyle Team, the undergrowth will proudly
take the name of AVENUE DES CHAMPIONS.
montavila.com
montsaintsauveur.com
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wintER 2014-2015
Alpine Coaster
LOADS OF FUN FOR EVERYONE!
hold up to your hat,
the Parc F.U.N.
Normes Graphiques
the viking will
hiver 2009 (Fantastic, Unique
shake you up!
and in Nature)
Inaugurated in December 2009, the
VIKING is the one and only Alpine Coaster
in Quebec! Since its official opening in
2009, this 2.5 millions dollars investment
has made thousands of visitors’ delight!
Created by the German company Wiegand,
this concept takes up after the summer
sledges, which puts individual toboggans
on roller coaster type tubular rails. Parents,
teens and kids will all find what they’re looking for, thanks to a handle system which
allows them to control their speed. This way,
all types of personalities are satisfied, from
the most reckless to the most laid-back!
Mont Saint-Sauveur launched its PARC
F.U.N. on July, 2012. This new area allows
thrill seekers and amusement park lovers
to have a blast near the trails. In addition
to the Viking, the PARC F.U.N. presents the
Dragon (a huge zipline open all year-round),
the Red Baron, the Honeybee, the Giant
tree and the brand new SONIC (those four
open from May to October only). Created
in order to open the mountain to all visitors, skier or not, this amusement park
merges originality and diversity in the
great Laurentian region.
With a 1.5 km long ride and going up to
35km/hour, the VIKING will make your
bobble dance where the wind takes it.
Nowhere else in Quebec will you be able
to live a winter roller coaster!
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Discover the village!
Start your family outing on Mont SaintSauveur’s trails, then get an adrenaline
rush in the one and only alpine coaster in
Quebec or the breathtaking Dragon zipline.
Finally, what better way to end such an
invigorating day, than to spend the night in
the welcoming Saint-Sauveur Valley. Stroll
hand in hand through the village’s animated
streets, warm up with delicious coffees,
walking by horse carriages, artists and boutiques offering regional products. A day at
Mont Saint-Sauveur isn’t just a winter activity,
it’s a lifestyle, an enchanting village.
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wintER 2014-2015
Media
contact
You wish to contact us?
We hope you’ve gotten all the information needed throughout this press kit.
Don’t hesitate to contact us for more information, pictures, videos or if you wish to
receive our press releases.
To get technical information or the resorts’ maps, visit MSSI.CA. To get an accreditation
for one of our events, please contact me at [email protected]
CONTACT
Mont Saint-Sauveur International (MSSI)
350 Saint-Denis Ave, Saint-Sauveur (QC) J0R 1R3
tel. : 450.227.4671 poste 3286
cell. : 514.710.3112
fax : 450.227.0916
email : [email protected]
Patricia Bergeron
Public relations and Communications
Manager – Marketing
Like us on Facebook :
facebook.com/montsaintsauveur
Website : mssi.ca
Follow us on Twitter : @Mont_St_Sauveur
Follow us on instagram : /montsaintsauveur
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•M
ont Saint-Sauveur and
Mont Avila exit 58
• Ski Morin Heights exit 60
sortie 58
sortie 58
• Mont Olympia exit 57
• Ski Mont Gabriel exit 64
From the Laurentian autoroute
(15 North)
• Edelweiss
Directions from Ottawa-Gatineau:
Route 5 North to Road 105 to
Wakefield, continue East on
Road 366 to Edelweiss.
30 MINUTES
DE/FROM
OTTAWA
MSSI.CA